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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch anything in the middle of the day. Period.

All My Children

51st Daytime Emmys: Mark Consuelos and Kelly Ripa Receive Talk Show Host Nominations

On Thursday, nominations were announced in the Outstanding Talk Show category for the upcoming 51st annual Daytime Emmy Awards. 

Mark Consuelos (ex-Mateo, All My Children) coming off his first-year as co-host of ‘Live” with real-life wife, Kelly Ripa scored his first Talk Show Host nomination along with Ripa who has been nominated previous times.

Joining Mark and Kelly in the race are: Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin, Ana Navarro, The View
Kelly Clarkson, The Kelly Clarkson Show, Akbar Gbajabiamila, Amanda Kloots, Natalie Morales, Jerry O’Connell, Sheryl Underwood, The Talk and
Tamron Hall, Tamron Hall.

Photo: CBS

As previously reported, The Talk is coming to its end when its upcoming 15th and final season ends in December of 2024.

The 51st annual Daytime Emmys are slated to be broadcast and stream live on CBS and Paramount+ on Friday night, June 7th

Look for the full list of nominations to drop on Friday morning at 12 noon ET/9 am PT.

So, are you rooting for Kelly and Mark to win their first Talk Show host award together? Comment below.

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All My Children

Mark Consuelos Celebrates One-Year Anniversary as Co-Host of ‘Live’ Alongside Kelly Ripa

Today, April 17th marks a full-year since Mark Consuelos (ex-Mateo, All My Children) took over the co-hosting duties of ‘Live” alongside his wife, and longtime co-host, Kelly Ripa (ex-Hayley, All My Children).

Consuelos replaced Ryan Seacrest who are six seasons decided to be back on the west coast full-time. For Consuelos, now having the opportunity to work off of Ripa as co-hosts has been something of adjustment for him, but viewers have been eating it up.

Live with Kelly and Mark has remained the No. 1 entertainment talk show on television over the past year, growing 3% in average total viewers to 2.23M per episode.  It is also the most-watched daytime talk show in the last year in key demos of women 18-49 and women 25-54. All of this, since the real-life marrieds teamed-up.

Photo: ABC

Speaking with Deadline, Kelly Ripa shared why the two are gelling on-screen, “I do think that there is something very possibly relatable about our relationship. We have disagreements like a normal couple, and we’re not afraid to let them unfold on the air and in front of America, and I think people find a lot of themselves in that.”

Mark weighed in how he has progressed as a host, and what he could improve at, sharing, “I’d like to get better at my interviewing skills. I’d like to get better at reading a teleprompter…I think I’m getting better at throwing to commercial. The other day in the middle of the show as we go to commercial, my sign off was ‘See you guys around.’ I mean, the show wasn’t over. The most obvious thing to say would be, ‘We’ll be back right after this.’ But I just said, ‘See you around.’ So we went to commercial and one of the producers (goes) ‘What was that?’ I don’t know… So for the next few sign offs, as a joke, I’d say ‘See you around.’ We got a kick out of it.”

Photo: ABC

Meanwhile, Kelly has given huge props to Mark, “I find Mark utterly compelling, really interesting, super funny, and he’s bold in a way like nobody else. He says what’s on his mind. If he’s thinking it, he says it.  I’ve done this a long time and oftentimes people will adjust their natural personalities to pander to what they think the audience wants to hear, and Mark will tell people what he thinks, and he doesn’t care if it’s not a popular opinion. It gives him an edginess that I think is really missing in the landscape today. Everybody’s so afraid to say anything, and Mark is unafraid to say exactly what he’s thinking.”

In a statement, Debra O’Connell, President News Group and Networks, Disney Entertainment shared, We could not be more thrilled with how Mark has seamlessly joined the show family as permanent co-host. His undeniable charisma and his and Kelly’s natural chemistry are evident as they deliver the laughs and smiles to our viewers each morning. We are incredibly proud of how Live has continued to evolve and that the audience is responding so enthusiastically.”

So, do you think Mark Consuelos is the best co-host his wife Kelly Ripa has ever had on ‘Live’? How would you say he is doing as co-host after one full year on the job? Comment below.

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All My Children

Susan Lucci Joins the Cast of Jonah Hill’s Movie ‘Outcome’

Look who will be part of the ensemble cast in motion picture and film star Jonah Hill’s new film project! That’s right, none other than Susan Lucci (ex-Erica, All My Children).

According to Deadline, the daytime television icon joins other notables including Laverne Cox and David Spade who have been added to the cast of Outcome. The film stars Keanu Reeves, Matt Bomer (ex-Ben, Guiding Light) and Cameron Diaz.

In Outcome, which is written by, and will be directed by Hill, the dark comedy centers around Reef (played by Reeves), a damaged Hollywood star who must dive into the dark depths of his past to confront his demons and make amends after he is extorted with a mysterious video clip from his past.

Photo: JPI

Soap fans know that following her iconic run as All My Children’s Erica Kane, Susan went on to be featured in Lifetime’s Devious Maids in the role of Genevieve Delatour.  Since her Pine Valley days ended (when AMC was canceled in 2012), Susan has appeared in numerous shows and made numerous appearances.  n December of 2023, Lucci was awarded the Daytime Emmy Lifetime Achievement Award.

Photo: JPI

Outcome will debut on Apple and is an Apple Studios production. The film marks the latest collaboration for Hill and Apple Original Films, who are also developing a Grateful Dead biopic with Martin Scorsese’s Sikelia Productions, to be directed by Scorsese, with Hill starring in it and as one of the producers of the project, as well.

So, intrigued to see what kind of role Susan plays in Jonah Hill’s new film ‘Outcome’? Comment below.

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