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AD AGE new expose on new daytime entries shoving out soap genre!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In a new AD AGE feature titled, Daytime TV’s New Entries Push Soaps Toward Drain, quotes from ABC Daytime President, Brian Frons, and CBS Entertainment Sr. VP Daytime, Barbara Bloom are represented.  First up, the emergence of The View competitor The Talk – all about mommy talk show – that replaces As the World Turns. But then, the article points out several key rationales as to why the soaps are dying off and the audiences are dwindling, and here they are.  1) The shows are hitting much less of their target 2) The gratification of watching soaps has gradually been replaced by attachment to other media properties. 3) Daytime is no longer monolithic.

However Ad Age goes on to say, “Not everyone hears a death knell for the genre — just a call for fiscal prudence in managing survivors. Unlike CBS and NBC, ABC owns its soaps — “General Hospital,” “All My Children” and “One Life to Live” — and Mr. Frons believes they have a future on the network. “Like all TV, the strong survive and the weak are replaced,” he said. Although viewership patterns have changed, soaps remain “very strong performers,” he said, capturing a large and passionate audience. CBS also sees a place for the programs, but also realizes that daytime TV “is in a challenging time of transition,” said Ms. Bloom, “and we need to have the strongest players doing that battle.”

Photo Credit: JPI Studios

ABC has tested a raft of ideas to keep viewers interested while keeping costs low. The network moved shooting for “All My Children” from New York to California, taking “about 20%” off production costs by allowing for easier storage and transport of sets. The network is bringing back fan-favorite characters, including Alicia Minshew as Kendall Hart Slater on “All My Children” and Vanessa Marcil Giovinazzo as Brenda Barrett on “General Hospital.” ABC has also generated some buzz by enlisting actor James Franco to take part in the medical soap.

In the future, TV networks and stations are likely to fill more of their airwaves with programs that get people talking but don’t require them to watch an hour-long show five days a week. Viewers these days want to dip in and out of shows, media analysts suggest, so talk shows, quiz shows, health-and-wellness programs and even infomericals might better fill the bill.  “Just as soaps celebrated a fantastical, fantasy world of relationships run amok two generations ago, self-help, reality and advice shows will fill the void in the future,” said Paul Kurnit, a marketing professor at Pace University.”

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I am not a soap addict, nor a soap fan, really. But I did get hooked on OLTL for the story of Kyle & Oliver (KISH). When ABC decided to cancel the story, they lost me (and many more) as a viewer and left me angry. Forever. I think some people must be sick of reading about how upset KISH fans are with ABC for killing KISH, but .. whatevva. #WorstDecisionEver!

I am not a soap addict possibly because it’s true that “viewers these days want to dip in and out of shows” as media analysts suggest, but I will take any good/strong soap story over ANY quiz show, health-and-wellness program, infomerical, self-help, reality and advice show…

I think the viewers’ market needs analysis people still manage to over-look a certain demographic/viewer group. I guess, I’m still not mainstream enough for daytime tv…

Y&R contract is up next year, better start preying for a miracle; no campaigning in the world is going to save the soaps now. ATWT & GL fans did everything they could. That witch is going to kill ’em all, and her little dog too.

I have zero interest in “dipping in and out” of stupid shows like infomercials or reality nonsense! If my favorite soaps are cancelled I am sure I will some other activity to take their place that will probably not be on the television!

Smart idea no Soaps no viewers buying any products.

All My Children

51st Daytime Emmys: Mark Consuelos and Kelly Ripa Receive Talk Show Host Nominations

On Thursday, nominations were announced in the Outstanding Talk Show category for the upcoming 51st annual Daytime Emmy Awards. 

Mark Consuelos (ex-Mateo, All My Children) coming off his first-year as co-host of ‘Live” with real-life wife, Kelly Ripa scored his first Talk Show Host nomination along with Ripa who has been nominated previous times.

Joining Mark and Kelly in the race are: Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin, Ana Navarro, The View
Kelly Clarkson, The Kelly Clarkson Show, Akbar Gbajabiamila, Amanda Kloots, Natalie Morales, Jerry O’Connell, Sheryl Underwood, The Talk and
Tamron Hall, Tamron Hall.

Photo: CBS

As previously reported, The Talk is coming to its end when its upcoming 15th and final season ends in December of 2024.

The 51st annual Daytime Emmys are slated to be broadcast and stream live on CBS and Paramount+ on Friday night, June 7th

Look for the full list of nominations to drop on Friday morning at 12 noon ET/9 am PT.

So, are you rooting for Kelly and Mark to win their first Talk Show host award together? Comment below.

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All My Children

Mark Consuelos Celebrates One-Year Anniversary as Co-Host of ‘Live’ Alongside Kelly Ripa

Today, April 17th marks a full-year since Mark Consuelos (ex-Mateo, All My Children) took over the co-hosting duties of ‘Live” alongside his wife, and longtime co-host, Kelly Ripa (ex-Hayley, All My Children).

Consuelos replaced Ryan Seacrest who are six seasons decided to be back on the west coast full-time. For Consuelos, now having the opportunity to work off of Ripa as co-hosts has been something of adjustment for him, but viewers have been eating it up.

Live with Kelly and Mark has remained the No. 1 entertainment talk show on television over the past year, growing 3% in average total viewers to 2.23M per episode.  It is also the most-watched daytime talk show in the last year in key demos of women 18-49 and women 25-54. All of this, since the real-life marrieds teamed-up.

Photo: ABC

Speaking with Deadline, Kelly Ripa shared why the two are gelling on-screen, “I do think that there is something very possibly relatable about our relationship. We have disagreements like a normal couple, and we’re not afraid to let them unfold on the air and in front of America, and I think people find a lot of themselves in that.”

Mark weighed in how he has progressed as a host, and what he could improve at, sharing, “I’d like to get better at my interviewing skills. I’d like to get better at reading a teleprompter…I think I’m getting better at throwing to commercial. The other day in the middle of the show as we go to commercial, my sign off was ‘See you guys around.’ I mean, the show wasn’t over. The most obvious thing to say would be, ‘We’ll be back right after this.’ But I just said, ‘See you around.’ So we went to commercial and one of the producers (goes) ‘What was that?’ I don’t know… So for the next few sign offs, as a joke, I’d say ‘See you around.’ We got a kick out of it.”

Photo: ABC

Meanwhile, Kelly has given huge props to Mark, “I find Mark utterly compelling, really interesting, super funny, and he’s bold in a way like nobody else. He says what’s on his mind. If he’s thinking it, he says it.  I’ve done this a long time and oftentimes people will adjust their natural personalities to pander to what they think the audience wants to hear, and Mark will tell people what he thinks, and he doesn’t care if it’s not a popular opinion. It gives him an edginess that I think is really missing in the landscape today. Everybody’s so afraid to say anything, and Mark is unafraid to say exactly what he’s thinking.”

In a statement, Debra O’Connell, President News Group and Networks, Disney Entertainment shared, We could not be more thrilled with how Mark has seamlessly joined the show family as permanent co-host. His undeniable charisma and his and Kelly’s natural chemistry are evident as they deliver the laughs and smiles to our viewers each morning. We are incredibly proud of how Live has continued to evolve and that the audience is responding so enthusiastically.”

So, do you think Mark Consuelos is the best co-host his wife Kelly Ripa has ever had on ‘Live’? How would you say he is doing as co-host after one full year on the job? Comment below.

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All My Children

Susan Lucci Joins the Cast of Jonah Hill’s Movie ‘Outcome’

Look who will be part of the ensemble cast in motion picture and film star Jonah Hill’s new film project! That’s right, none other than Susan Lucci (ex-Erica, All My Children).

According to Deadline, the daytime television icon joins other notables including Laverne Cox and David Spade who have been added to the cast of Outcome. The film stars Keanu Reeves, Matt Bomer (ex-Ben, Guiding Light) and Cameron Diaz.

In Outcome, which is written by, and will be directed by Hill, the dark comedy centers around Reef (played by Reeves), a damaged Hollywood star who must dive into the dark depths of his past to confront his demons and make amends after he is extorted with a mysterious video clip from his past.

Photo: JPI

Soap fans know that following her iconic run as All My Children’s Erica Kane, Susan went on to be featured in Lifetime’s Devious Maids in the role of Genevieve Delatour.  Since her Pine Valley days ended (when AMC was canceled in 2012), Susan has appeared in numerous shows and made numerous appearances.  n December of 2023, Lucci was awarded the Daytime Emmy Lifetime Achievement Award.

Photo: JPI

Outcome will debut on Apple and is an Apple Studios production. The film marks the latest collaboration for Hill and Apple Original Films, who are also developing a Grateful Dead biopic with Martin Scorsese’s Sikelia Productions, to be directed by Scorsese, with Hill starring in it and as one of the producers of the project, as well.

So, intrigued to see what kind of role Susan plays in Jonah Hill’s new film ‘Outcome’? Comment below.

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