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The Bold and The Beautiful Debuts New Opening Title Sequence Throwback To 80’s! EP Brad Bell Says, "It’s Really A Treat For All Those People Who Stayed With Us From The Beginning."

Photo: Bell-Phillip Productions/CBS

Thursday, on the 30th anniversary airdate of The Bold and the Beautiful, the show surprised its enduring fans, viewers around the world, and the press by premiering its brand new opening title sequence featuring all of the latest cast members.

The look and feel of it should look mighty familiar to longtime B&B watchers, because it is a re-imagined version of the original 1987 opening sequence shot in the same style!

During the series on set celebration,executive producer and head writer, Bradley Bell told On-Air On-Soaps on the decision to do a throwback opening:  “When you hit 30 years, you think about the history of the show, and it’s really a treat for all of those people who stayed with us since the beginning, and who remember it.  And, it’s fun for us to relive those years.  They were great years. I think it’s a fun opening, and the 80’s are coming back!  You see it in fashion and style.  We are right on the cutting edge by bringing the opening from 1987 back. Hopefully, people will like it.  All the cast members are in.  It is completely shot by the same photography team from San Francisco who did the original, David Pfile.”

Watch the new opening title sequence for The Bold and the Beautiful after the jump!  Let us know if you love the 80’s throwback updated version in the comment section below!

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54 Comments on "The Bold and The Beautiful Debuts New Opening Title Sequence Throwback To 80’s! EP Brad Bell Says, "It’s Really A Treat For All Those People Who Stayed With Us From The Beginning.""

newest oldest most voted
Joe E Nelson

I love it !!!❤


Me too!!!

Jonathan Williams

Amazing, I love this

Michael Finney

Absolutely LOVE it!!! I remember the original and this was a sweet surprise for the fans!!! Thank you Brad Bell!!

Barbara from Atlanta

This is very good. The show should have stuck with the original intro the entire time. The “fashion show” opening was not bad but I’m partial to the original approach.


It is a great opening and I really like it. Also the music reminds me of the Dallas theme song

john tuski

I was hoping that they would go back to the original opening for their 30th anniversary! I remember as a teen in 1987 I started watching the show because I liked to catch the opening credits. I think the original opening is the best one they have ever had and one of the best soap opening credits of any other soap ever!! Happy 30th Anniversay Bold and the Beautiful!

Miss Gracie

I love it! Just a wonderful surprise! (And thanks for featuring my fav, Steffy, in your article’s pictures)


I Liked the Disco Up Beat version it Pumped you waiting to see the Next Star coming Aboard Some Old And New Face’s Now The Y&R need to updated the NADIA’s Theme to bit faster lol as well I have made suggestion’s Before but didn’t get a Responce times are changing Our Old Audience and New ‘ Same With The GUIDING Light Color Full LightHouse Theme it changed every few years the faster Beat with the Face Profiles and the Upbeat was Much Better 🙂 As The WORLD TURNS To 🙂
Congrat’s to The Day Time Emmy Winner’s 🙂
I wan’t all The Soaps I Grew Up to Come Back 🙂

dante williams

Me too Djlevel9, especially Guiding Light that was my favorite soap of all time, to this day. I miss the whole CBS daytime soap line-up including ATWT, always have a special place in my heart.


I think they did a great job honoring their history.


This proves that different is not always better. Great opening, tweaked for now. Hopefully it is here to stay.


I think Katjerine Kelly Lang’s shot in front of the mirror is an homage to Susan Flannery’s original shot which looks very similar!


I agree. I think that blue dress she wore in 1 shot looked like the one Susan wore. I loved that she and John got all the prominent shots. They are the originals and the true legacy of the show.

Scott (ATWT Fan)

It is, however, the dress is not blue; it is green.

Scott (ATWT Fan)

If you look at side-by-side comparisons, it’s a complete re-shoot of the original credits, with multiple shots being a mirror of the original.


Thanks for clarifying the color. Goes so fast it’s got a bluish hue…lol

Elaine Oxford

It is delightful they have done an excellent job !


I loved seeing it. Was wondering if it was just for that ep or going forward. Did notice that now the actor’s names are not listed. But it was a great surprise and I loved it.


Charlie, Saul, Darlita, and the Avant parents (can’t remember their names-probably because they haven’t been on in forever) are not in it.

Michael Finney

That’s because they’re recurring cast members while everyone else is contract.

James R. Poissant

This is PERFECT!!! I loved how the show opened back then and I am so glad to see they went with what they used to do. And the stories are just as good as ever!!!

Mister Media

Great move. I was really surprised and enjoyed it a lot.

Brenda Garces

wow that is awesome to be able to watch both openings of then and now


I was thrilled beyond words to see B&B return to its first and best opening credits style!!

Mark Y

What a happy surprise this was. Love it!



Kevin C

Love it and LOVE The BOLD and the BEAUTIFUL…


I guess I am old school. I liked the opening where showed actors names and characters. It certainly helped me when I first stated watching B&B But all in all it was nice update


I like the fact that all current cast members are shown and there are some beautiful pictures. The last opening was kind of sad, when cast members were still on it after they left. No one really looked happy either

Scott (ATWT Fan)

The Bold and the Beautiful has always been careful when updating its original credits. Growing up, I find the original theme scary and haunting. I loved the 2004 new, moving-glamour shot opening they had. And then, when they rebooted again in 2011, I was in-love with that, as well. But, now, in 2017, I see the practicality of bringing this opening back! It’s going to be easy for them to update when new/returning/exiting casting decisions happen, and again, it’s a great honor to the serial’s origins!


Please let GH be next! Days has always had the throwback opening, Y&R now does and so does B&B

Geoffrey-Martin Cyr

Inspired! What a wonderful throw-back to the show’s roots; it’s remarkable that B&B has only had two openings in three decades. Pleasantly surprised!


I really love it… but where’s Caroline??!?


Off the show

Scott (ATWT Fan)

She’s not off the show; she’s on recurring status, and Brad even confirmed she’ll be seen again.

Scott (ATWT Fan)

Linsey Godfrey is on recurring status with the soap.


Recurring means no opening credits. I know Brad said we will see her but she is no longer front burner that’s for sure


Print it. Keep It. Use it. Seeing this new open made me miss my old-school B&B. Today the show is all kinds of crazy but a little too much so for my tastes. I am glad it continues though considering the massacre of daytime drama in the last 20 years.


I love the opening and should have suck with this always! Now I am still mad hat Steffy gets married and not even a whimper about where her Mom is maybe she is like the viewers three times marrying that clown Liam please!!!!!


Stuck oops I so apologize

Mark Y

Yeah, I thought the absence of any mention of Taylor was odd too.

dante williams

I love the opening!!! I wish the show was as good as the opening, but maybe it will be in time.

linda kish



My goodness I was wondering when we have a new opening that last one was old, awful and I had to hit fast forward each day!

This new one is awesome, not as good as Y&R new opening, but it awesome!

Finally long overdue!


This new “old” opening music is too 1980’s. I think they could have used the most recent opening music with all the new photos.


What…no Deacon?!?!? And where are Julius and Vivienne?!?!? Shame on you, B&B!!!!!

Nancy twin

I loved it. I hope Bold and the Beautiful keep it from now on. I love seeing all the cast great job!


There is a redhead in the credits and I have never seen her in my life. Anyone know who this is?

Ashley Van Vurst

That is Patricia D’Arbo she plays the new Sally


Absolutely love the new anniversary opening credits. An even better ,jazzier version of the the music. Hope they keep it and not go back to the former opening. This is so retro with a current vibe.


I’m curious who the “lips” belong to. There are shots of just lips and no faces. It’s killing me what face belongs to the lips.

Ashley Van Vurst

OMG I love the new opening credits and I can’t believe
That Sheila Carter and Sally Spectra are back

John Thomas

There actually is a girl who has several shots in the opening. She is definitely not on the show. Is it Bell’s wife?

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