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RATINGS: Soaps Down in Key Demo! Are You Tuning Out During The Summer?

The ratings are out for the week of July 29th through August 2nd and it was not a good week for the four network daytime dramas.  Three of them, General Hospital, The Young and the Restless and Days of our Lives were all down in total viewers, while The Bold and the Beautiful was the only soap to show a small gain of + 2,000 total viewers.

In the big picture: Y&R remained in first place as usual with 4,692,000 total viewers, followed by B&B with 3,597,000, and then came DAYS with 2,456,000.  GH was back at the bottom in the fourth spot with a total of 2,441,000. But again, over recent weeks the #3 and #4 spot has changed back and forth between DAYS and GH.

The more interesting part of the rating picture is that all four soap were down in the key 18-49 female demo! The Young and the Restless lost the most females in that category, where many fans have voiced their displeasure over the storylines.  Days of our Lives also did not do well, but because of the Olympics in 2012 airing in August there is no comparison to the previous year for this week.   To review the entire ratings picture courtesy of SON, click here!

Now the question for you, our Soap Opera Programming Executive Armchair Quarterbacks!  Is it just that the summer season and the fact that people are out and about on summer vacation and enjoying their time off from school and work bringing the rating down, which would seem a natural assumption?  Or, do you think its the summer and that the storylines are not grabbing you and you are not tuning-in because of that?  If that is the case, what do you think need to be adjusted on your favorite soap for you to watch it?  Let us know your thoughts! Comment below.

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NO did not stop watching my soap for anything.. GH must watch TV.. Other soaps are dull right now..

Im not worried…its nearing the end of summer…people attending county fairs, off on vacations and preparing for back to school…also im used to the ratings…CBS always in same place…GH & DAYS going back and forth in 3rd and 4th place…GH will go up again as Maxis and Connies stories heat up…same…same…same…when in the daytime ratings game!

What I find interesting is that B&B is out front and that is one soap I don’t bother to watch. It’s repetitive, boring and silly!!!

I can’t even find the words for Y&R. The stories are just uninteresting. I’m loving DAYS right now, although last week started off with a whimper (ahem, Dannifer) it ended with a bang (Marlena/Kristen).

Will you do me a favor? Next time, type YawneR. It would make my DAYS!

I watch GH every day when I get home from work on TIVO, I watch AMC and OLTL on Hulu Plus, typically the day the new episodes air. How are these numbers determined? My TV is certainly “watching” GH every weekday, and has been for decades. Oh, but I am outside that key demo now, aren’t I? Still not sure why that is the key demo, when those of us older than 49 have money to spend. 🙂

Y&R has gotten better. Yes, Dylan and Chelsea storyline is boring but the writing is good and let’s not forget that Mrs. C’s death is coming so that should boost ratings. Very happy B&B is showing improvement in ratings!

The pacing is that of a snail. It is torture watching without falling asleep.
That’s why I call it…

I haven’t been able to watch Y&R because of the stand-off that Time Warner Cable is having with CBS in my area….so until that’s resolved, I can’t watch.

same here and its really pissing me off, but if you have TVGN its on at 7pm

Your DAYS will be better!

I have recently stopped watching Y&R after decades of viewership. The show is barely recognizable, and is simply The Young and the Restless in name only. Steve Burton has, unfortunately, become the central focus of the show at the expense of many other Y&R actors who play integral roles. The storylines are dumbed down, sloppy, and driven by non-essential characters and contrived plots.

However, I am really enjoying the other three network soaps. The storylines, for the most part, are fun, engaging, character driven, and intelligible.

It is a bit unfair to blame Steve Burton– the sad fact– the show is dull as dirt lately; I mean when they can make wonderful characters like Lauren and Michael, Neil, Adam and Nicholas boring as hell– that is a weakness in the writing– it wouldn’t matter who they had on right now– without a decent story– it would be pointless.

Why not say YawneR? You do not need permission. It’s not trademarked.

I wil NEVER understand how Y&R is number 1. The show has been ruined. Sharon is a mess, They have dragged the Chlseasa baby story out, This Rose thing is dumb. I adore Steve Burton, but Dylan is a drip, & making me dislike Chelsea. Don’t get me started on Carmine. I rarely tune in anymore. They have such great actors over there, to bad their talents are suffering.

I suffer when I watch…

I think it’s the summer. I am still watching but must say GH was getting stagnant but is starting to pick up again!!

only reason i can’t see it is because time warner and XCBS are acting like kids and aruging over a little money grow up and get us back on the air so we can watch it

I watch GH every day that it is on… but live in Canada.. so my view isn’t counted any where… i wish it was counted… ABC needs some REAL viewer numbers.

It counts in Canada– trust me CityTV/Rogers which runs GH here, is keeping tabs. If they were not getting numbers here they might not carry it on their station. Not everyone has cable or a satellite dish, so it is important to have good ratings here too, so a Canadian station carries it for those who still rely on bunny ears. But I do get what you mean, if the American numbers are in the toilet and it is cancelled there, no matter what our numbers are up here– it is cancelled for us too.

I pvr it everyday on CityTv in Winnipeg, i hope pvr’s count.

Y&R needs to end the Chelsea and Dylan show it is the worst baby lie on all of soaps. SBU and MCE have no chemistry whatsoever. They are also being shoved down our throats.

Instead of shoving people down our throats, the need to have people
open our tired eyes.

I still tune into GH occasionally if I know the vets are going to be on; however, the show is being written far more for the newbies, teens and OLTLivers. It’s a real sore spot when they pimp the vets to get a ratings boost during the 50th anniversary and push Laura to the backburner in lieu of these others who are so incredibly boring. Of course, they don’t care what I think because I don’t fit into one of their target demographic groups.

The “kids” storyline on GH has been tedious & boring. Let’s put Anna, Tracy, Luke & Laura on the front burner. Let’s find Robin. And killing Kelly Sullivan off is a big mistake

General hospital was intolerable with the franco mess. Im back the story lines have really picked up with the veteran cast members. Amc and oltl are the best they have ever been.

Every Monday morning I watch OLTL on Hulu, can’t wait for the finale and season 2 to begin. The other soaps – don’t watch, altho’ will be watching Y & R when Katherine gets killed off. I boycott ABC in the daytime and will unless OLTL is put back on there and even then I love watching on Hulu so never again ABC.

It is indeed summer, and during vacation time people don’t watch within 48 hours after air time (which is what I hear gets compiled). I myself was gone all of last week, and ended up catching up on youtube during work as I didn’t have time to watch them all at night as I usually do. Too many to catch up! Ratings will go up in september for sure, it’s just normal to see ratings dip during summer time.

I’ve stopped watching Y&R and GH completely because both shows stink bigtime these days.
I’ll check back in to Y&R to see Katherine’s funeral but after that I think I’m done.
As for GH, the show has become unwatchable to me. Even the characters I enjoy, such as Tracy have become unwatchable. I don’t see myself watching either soap again long term unless there are some SEVERE changes.

And B&B and always been an unfunny joke of a show.

Thank GOD for the OLTL and AMC reboots!

Well I am still watching GH and enjoying it. And supporting GH .. Tracy is alway’s a blast in my opinion. I alway’s enjoy watching her whenever she is on.. I watch GH
Mon.-Fri. and will continue to do so.. All soaps hit a snag once in a while & doesn’t mean we should stop watching them.. I will continue to support ,watch ,& and enjoy GH.

Not worried! Ratings ebb and flow all of the time; they’ll be up again and will most definitely be down again, but I’ll still be here….. right in front of my DVR nightly to watch the best show out there; the Young and the Restless! 🙂

Does anyone know the name of the deliciously evil lady playing Britch’s mother. I love how they have her sing.

Dr. O…Britts mommy…is played by Kathleen Gati…i enjoyed her today as well…especially the singing part. P.S. whenever you need a name you can google it…

She is a real evil witch.. She wants revenge (with Anna).. But Duke drank the champagne…Anf Lucy recognized her at the floating rib….

No wonder that b&b went up! It is the best show ever!

Is that a joke? The reason I ask is B&B is one big joke!!!

I watch GH daily — it’s must-see for me. Y&R is extremely boring. Same recycled s/l’s every day with only talking and no action scenes. I watch OLTL on Hulu without fail.

I watch GH daily also…. And OLTL & AMC on hulu!

I have tuned out go Gh since their 50th. I had high hopes that the vets would not be all hype and disappointed in how sparingly they are used. Plus the pace of writing and s/l doesn’t seem to mesh well. I did tune int today to see about Mac and Felicia’s wedding surprise but its clear Gh is on low budget. Please gh wardrobe , buy Mac a new shirt besides that blue tee which appears to be his uniform. The memento for s/l is too sart and stop, see the characters one day and dad later it may pick up. It’s obvious too that its not ensemble cast which is why I loved Gh for decades, their are clear favorites, so not too interesting for me to watch. Go to YouTube for Gh classics.

I watch all year around and with the soaps available to see in other formats off hours (SOAPnet, TVGN, online) I can follow when I want. That said, I am disappiointed in some shows’ plot lines. That will happen. I remain an old-school guy, fond of the tight families (a la AS THE WORLD TURNS) and rich histories. Y&R seems to be re-inventing itself while reviving its storied past. DAYS is new to me (since all the cancellations) but it is closest to my beloved model. GH has so many characters and plots, it seems to be a little messy. B&B seems so intent on playing the same song that it is dull to me. I still try to follow all, even AMXCand OLTL but honestly, it;s difficult for me to engage on line to date, but I like what I have seen. Ratings do ebb and flow. I would not worry.

Gosh, I could have written your comment! I know soaps “ebb & flow”-different characters are put on the back burner for a while-sometimes we don’t love a storyline but we just wait it out. It always comes back around, right? I too love the richness of the families on soaps & I agree right now, Days is really doing that. I love how Jennifer lives in the Horton house & made the donuts (ha) & they have the book club & you see Jennifer, Hope, Julie, Kayla, Adrienne & Nicole-these characters played by THE SAME actresses have been on for so long! I really miss ATWT & GL. I agree about GH being “messy” I am engrossed every day but couldn’t put my finger on my problem with it & you summed it up-Messy. They definitely need to clean it up. Wouldn’t be that hard! And yes, B&B is so repetitious & I just hate when they waste precious time of an 18 minute show playing flashbacks. That is just plain lazy-needless. Y&R is putting me to sleep every day but I faithfully persevere-it will get better. I loved AMC & OLTL back in the day but the online thing does not do it for me. I miss them in their regular timeslots on ABC. Enjoyed your comment!

I think its probably summer because I’m loving GH but honestly I have not watched one show all summer live and its rare for me to watch even on same day. I usually wake up before anyone else in my household and when I do, I put on my earphones, go to WATCH ABC on my ipad, and watch the show. Its easy, convenient, and because its usually around 5:00 in the morning the chances of being interrupted are slim. I do ALWAYS make sure that I watch on the abc.com site rather than HULU or anywhere else because I’ve read that abc is keeping up with online viewership and so they know they are watching but when the kids are home from school this is the best way for me to watch and since I’m not all that tech savvy I suspect I’m not the only one who is watching this way. That may account for some of the ratings downfall as well

……………. The soaps are failing because they are on daytime TV……………..

The soaps are no longer daytime viewing and they would do very much better if aired in evening when women, men, 18-49 people are home.

People do not watch daytime tv as they once did,,
And there are the younger who have moved onto internet viewing..

Many people are dropping cable and using their internet TV’s and/or Roku and in kind to watch their tv shows..

What is killing the daytime soaps, is being shown in the daytime.

People’s ways of watching media has changed drastically in past years and will continue to change..
Many in their 20/30’s do not watch conventional TV, perhaps a special show usually on cable and during the evening..
People watch via iPads, phones, PC’s and internet TV and internet devices..
Daytime TV/soaps are killing themselves off by remaining on daytime TV..

Collage students do not lug a tv to collage with them as was once done, they use their PC..

.
……. Daytime TV is killing the soaps……

People are no longer home during the daytime to watch daytime soaps and a great many are watching TV via their iPads, phones, internet TV’s, Roku and internet devices.

The 18-49 have moved onto internet viewing to watch their fav shows..
Collage students no longer lug TV’s with them to collage, they watch by PC or even their phones..
It is mainly the Boomers keeping daytime TV alive.
Cable is mostly what 18-49 watch, with exception of a network tv prime-time favorite, during the evening..

The soaps would do well shown during the evening to recruit new viewers, people are not home watching daytime tv for the soaps to get new viewers whom are desperately needed..
The viewer numbers do not change as in bringing in 1000’s of new viewers..
It is the old-timers fans still watching the soaps on daytime tv ..
And the few new simply take the spot of the ones who faded away..

If the soaps were on cable or network evening, they would get new life..

Daytime soaps are being killed off by daytime TV–

kill one of the posts..
pc froze, wrote second post somehow both posted ..sorry … glitch

Your posts reminded me of Botchy&Bothersome.

The new HOT TOP SOAPS TO WATCH. 1.) THE BOLD AND THE BEAUTIFUL 2.) DAYS OF OUR LIVES 3.) GENERAL HOSPITAL 4.) ALL MY CHILDREN 5.) ONE LIFE TO LIVE.

THE BOLD AND BEAUIFUL- At first I wasn’t the biggest fan, of this soap because of how Brooke has slithered her way. Again into Eric’s life, and how she did it. And it’s always has been that way. Then it took a180 turn. In a couple months. Because for once we, finally saw more of the Spencer family and, the Logan family. And how they operate in action. And now it’s one of the best. DAYS OF OUR LIVES- Is on FIRE , with all of stories. And their POWERHOUSE COUPLE, IF ALL COUPLES THEY HAVE- EJ and SAMI. 100% PERFECTION. GENERAL HOSPITAL- I have been a long time fan, of GH since late 2003- early 2004. And it’s one of those love to Hate. Situation. I LOVE the returning of the vets. And the new couples, NIKOLAS AND BRITT, PATRICK AND SABRINA, SILAS AND AVA, SILAS AND SAM, SONNY AND OLIVIA. The vets of SEAN DONOLLY, ANNA, DUKE, AND THE JEROME family. Ava and Julian Jerome. Juliun is giving the show more aticpation. To the show. And more of the family’s history. ALL MY CHILDREN/ ONE LIFE TO LIVE- Just the fact they came back on, the Internet is the main reason. Why I’m loving it.

The rating system is a joke – how is YR # 1 when NYC Time Warner dropped CBS ???GH is must see TV !!!

I hope GH does not flatline. I’m not a big fan, but it deserves more
attention than YawneR. I think the ratings are wrong. DOOL and GH
should have the most viewers.

Not suprised at all at gh ratings. I believe the fan club was that week and people left town to attend that.

So sick of GH wasting the talents of the gifted Genie Francis! Bring back SN as Stefan,they had romance & chemistry! Having her continue to whine & chase after Luke (who looks more like Laura’s grandfather) and who gets all the great storylines is so over done & boring as hell! Laura doesn’t need Luke to survive & be a strong woman and it’s continually insulting to both the character,actress & her fans to see her portrayed as such. The writers and producer who continue to treat her this way should be ashamed of themselves!

I DVR Y&R & B&B because so much is going on in my life and my family’s. I however do want to say that I do not like the direction Y&R has been going in for months. They are letting the veterans go for people who have no ties to GC and it is sickening. The lying and the manipulations are getting old FAST!!! I’m sorry, but this is how I feel. One more thing that has bugged me is that since the death of Ms. Jeanne Cooper and they are just now going to air the episode to say it’s final farewell to one of the 3 backbones of this show is very sad. Jeanne deserved better from Y&R! I’m sorry!

To be fair, most soaps are written way in advance, so Jeanne’s death changed whatever they had planned. They had to go back, rewrite and come up with whole new storyline, get that into production and then aired— That stuff doesn’t happened overnight. If they had rushed it would have been a lame exit, like the one they came up with Phyllis at the last moment.
They addressed Jeanne’s passing at the time with a lovely personal memorial show, which a lot of soaps do not give their legacy actors– so that was special.
In my opinion if there was any delay it was not to insult Jeanne, but to make sure they honored her by giving her character a decent and dramatic farewell– which should impact the characters for years to come.

I dvr GH and watch oltl online regularly. ;It’s really too bad you don’t include over 50 fans.for they are the ones most likely to be home during the day , & arelikely to have
more monr-

I still watch Y&R everyday on my lunch break. I catch Days and GH at night on Soap net..
I can understand that ratings might go down in the summer time because the kids are out of school and families are on vacation and spending time together.
The OTHER REASONS might be because every one of these show’s have some pretty bad storylines going on, the female characters are weak, the details aren’t consistent. Day’s Jennifer and Dr. Dan have been doing the same 3 party interfering SL forever with the 3rd party changing ever so often. Rafe the bore has been in the hospital bed for months. (Kristen is the only exiting thing about Day’s). Y&R’s Summer’s paternity s/l is a big disappointment. The “Rose”/Neil storyline ..who cares? The same with silly Lily/Cane being jealous..who cares? These shows really need to tune into the new Dallas, or catch a rerun of Desperate Housewives, or tune into OWN”s THE HAVES and HAVE NOTS and get some fresh ideas, and learn how to write for today’s audience.

Again, in defense of daytime dramas– they cannot be written like night time soaps because they are TWO DIFFERENT GENRES. Night time soaps are limited run, maybe ten to fifteen shows a year– daytime drama are five days a week, almost the whole 365 days of a year. The pace has to be slower — no daytime drama could keep the pace of night time show financially or story line wise. I know in this fast paced world the slow story telling of daytime drama seems maddening, but this why these shows have lasted for 20 or more years. If you like the pace of night shows or soaps on the web– enjoy those– and stop expecting daytime drama to be like them- especially when no network is investing the kind of money it takes to produce daytime drama on par with night time drama

GH kind of stinks right now. I DVR Y&R, GH, and B&B and I find myself fast forwarding through a lot of GH, especially the scenes with the new people they’ve brought on board. The role of Kiki is so miscast it’s laughable, and the whole Jerome family/Franco thing is a yawn fest. There are simply too many things going on. It’s no fun to watch anymore.

With the network cancellation of Soapnet on the tube may contribute to the ratings slumping and the summer teen storylines,and withY&R the death of J. Cooper and the limbo of Mrs C. I am very anxious and nervous about how they are going to treat her beloved ending,worried it won’t be fitting enough. I watch it 3 days per week Monday,Wednesday and Friday till September. Days is boring,storyline,same teen drama, and Gen.Hospital is in transition don’t trust the writers,with so many people coming back from the dead,its too much..new characters are not set with their current idennties, look at what they have done to Franco/????? Todd from OLTL he is a complete mess of a character????Don’t get me started with Ava……..and Kikki?????They don’t know what to do with them……. Need I say more……

I haven’t tuned out completely but not racing to my DVR, to watch live & I haven’t been on CBS’s website to view in months now. It’s not must see TV, JG isn’t the right HW for YR, neither is JFP and her agenda. They both are not a good fit for YR, as the last 7 years worth of disgusting EPs & HWs…when something isn’t broke why tamper? This is exactly what Sony & LML did in beginning of her reign by firing EVERYONE associated with Bill’s longtime staff of writers, producers etc.. Sony thought it was there chance to “reinvent” YR and look it’s an epic fail. This isn’t YR but all of the last regimes from LML to current destroyers of YR but USING YR’s coat tails on Bill Bell’s name to push agendas. Way to many characters. Sony & CBS needs WAKE and put some of Bill’s longtime writers & producing staff in charge and watch how the look & feel of the real YR would emerge….I know this regime will totally louse up the Katherine death story and I will not watch the this madness a ruin to a 40 year vet as Jeanne, to have Cane somehow in charge or better JFP will figure out how to make Dylan a lost “Chancellor” heir and inherit everything (being sarcastic)! YUCK!

BB is kicking butt right now and is the best soap on TV…with Kay, Jack, Rex & Ed Scott on Brad’s team…hmmmm old of guard of YR rocking the stories. It’s definitely a Bell soap and feels more like YR (than YR now) because of this team!

Y&R is pathetic! The story lines are pitiful, boring- unreal! Example birth of Chelsea’s baby! You do not care if you miss an episode or 3 or 4. CBS or Sony PLEASE AX JFP and Josh Griffith and revive our show! It has went down the toilet!

Ratings of gh should definitely drop during the summer. Burning baby doll made gh the only day soap to make it onto the soup’s worst list. Directing and acting and dialogue of that scene truly epitomized the worst from day soaps.

I have more time to watch but good writing is gone and my favorites are gone.
New characters are boring. They have no history and are forced on the viewers. SL’s have deteriorated to trash, flavors of incest. Not my cup of tea and make me feel dirty, watching.
But, there’s no loss, just a gain of more time for enjoying life!

Days Of Our Lives

Days of our Lives wins WGA Award for Daytime Drama Series

Sunday night, April 14th in concurrent ceremonies in Los Angeles and New York City, the Writers Guild of America is handing out their 76th annual WGA Awards in the fields of motion picture, television, news media, and radio/audio.

In the Daytime Drama category, Peacock’s Days of our Lives was the winner, taking home its fourth WGA Award in this category in a row.

The DAYS winning writing team consisted of Head Writer Ron Carlivati Creative Consultant Ryan Quan and Writers Sonja Alar, Jazmen Darnell Brown, Joanna Cohen, Carolyn Culliton, Richard Culliton, Cheryl Davis, Kirk Doering, Christopher Dunn, Jamey Giddens, David Kreizman, Henry Newman, Dave Ryan, and Katherine D. Schock.

Photo: JPI

The team from Days of our Lives bested the only other team in the category from General Hospital, which consisted of former GH head writers: Dan O’Connor, Chris Van Etten Writers Ashley Cook, Emily Culliton, Suzanne Flynn, Charlotte Gibson, Lucky Gold, Kate Hall, Elizabeth Korte, Shannon Peace, Stacey Pulwer, Dave Rupel, Lisa Seidman, and Scott Sickles.

Courtesy/Peacock

As previously reported, a show spokesperson for Days of our Lives shared that the episodes submitted for the competition were #14663, #14678 & #14679, and mostly centered around the death, and the funeral of Victor Kiriakis played by the late John Aniston.

This week, DAYS head scribe, Ron Carlivati, confirmed that, and told Michael Fairman TV on the decision of the scripts the team submitted: “I like to have some humor, but it was also the funeral, and then there was Sarah (Linsey Godfrey) giving birth, and then Vivian’s (Louise Sorel) crashing the reading of the will.”

You can follow along with the live updated list of all the winners from tonight’s WGA ceremonies here.

Michael Fairman TV will have more on DAYS WGA Award win as it becomes available.

So, what do you think of Days of our Lives winning the WGA Award writing award for a Daytime Drama series for the fourth year in a row? Comment below.

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Days Of Our Lives

Matthew Ashford and Melissa Reeves Talk Return to DAYS for Doug’s Funeral, Susan Seaforth Hayes, and Their Enduring Friendship

Last week, Days of our Lives celebrated the taping of their 15,000th episode which is tentatively scheduled to air on December 3rd. The story will feature emotional and heart-tugging scenes of Doug Williams funeral and honor his portrayer, the beloved Bill Hayes, who passed away on January 12th at the age of 98.

While the actors, producers, and crew took a lunch time break to pose for some pictures and speak with the press, they knew they would have to get back to taping the funeral, which was going to make it a tough day, but also cathartic for all who loved Bill Hayes.

Several returns have thus far been announced including; Melissa Reeves reprising her signature role of Jennifer Horton (a part she first played in 1985), and Matthew Ashford as Jack Deveraux. Reeves had last appeared on the show back in 2021, and she was replaced by Emmy-winner Cady McClain in her absence when Jennifer was in storylines. In real-life, Melissa had moved full-time to Tennessee along with her husband, Scott Reeves (ex-DAYS, GH, Y&R). Now, and as previously reported, Reeves will first appear back on DAYS for the Thanksgiving episodes with the Hortons.

Photo: JPI

Michael Fairman TV caught up with Matt and Melissa during the 15,000th episode celebration to get their take on: being back for these special episodes, how it has been working with and watching Susan Seaforth Hayes portray Julie’s grief over losing Doug, and how they have supported each other through the years. Check out what they shared below.

Melissa, you are back on the set of Days of our Lives for this very emotional and special moment in the series history. How does it feel?

MELISSA: Oh, my goodness. I am honored. I wouldn’t want to be anywhere else but to be here for Bill. He was like my real-life dance partner. He taught me how to ballroom dance. And to be here for Susan, of course, who’s just been our sweet hero this whole week. We’re just following her lead. She’s just been this incredibly strong example for us in the midst of this trial and season of her life. She is like just lifting us all up with her. It’s been incredible.

I was at Bill Hayes memorial service which was truly incredible and I know at the time you were in Tennessee. It was moving and celebratory of his life, all at the same time.

MELISSA: That’s all I have heard. I have to watch it on You Tube. They said it was just a real celebration of his life and I love that.

Photo: JPI

This must be difficult for Susan Seaforth Hayes depicting the death of Doug, when she is still grieving the loss of her beloved husband. (Susan pictured above with the returning Stephen Schnetzer who plays her on-screen brother, Steve Olson).

MELISSA: I’m sure Susan has those moments at home by herself, but she’s so good at being a leader and leading all of us. We’re following her, you know, and she’s like, “This is how I want to feel today.” And we’re just going along with her, you know? It’s so sweet.

Photo: JPI

How is it to see Matt Ashford again live and in-person?

MELISSA: You know, Matt and I can go years without talking, or seeing each other, and then the minute we see each other we’re chatting away.

MATT: Melissa was out on set doing a scene yesterday on the phone talking to a stage manager; as she was telling some really tough news on the phone. I’m like crying in the background, literally, I’m off-stage crying.

MELISSA: And then we get like back into normal life, and we’re like, okay, “What’s happening? What’s happening with this … or what’s happening with that?”

I had read, Melissa, that you were in touch with Matt about if there night be a possibility for you to reprise your role as Jennifer for these special episodes?

MELISSA: Yes. Well, Matt was like, “Hey! Would you want to come back? “And I was like, “Matt, you know, I would always come back. ”

MATT:  Every time I come here to Days of our Lives, they ask, “Where’s Missy? How’s Missy?” Everybody backstage says, “I miss her.” All of the crew is asking about her and saying, “It would be nice to see Missy. Nothing wrong with you Matt, but …”  They said, “Where is she?” I said, “She wants to come!”

Photo: JPI

There are some beautiful photos of Missy and Bill and Susan thorough the years that I found. It just reminded me of just the deep and entrenched history we all have had with the show, personally and professionally.

MATT: Missy is roughly the age where Francis Reid (ex-Alice Horton) was when she started the show, which is just crazy.

Photo: JPI

I’ve always said Missy was going to be the next generation Alice. Do you feel that Jennifer is the heir apparent matriarch of the Horton family?

MELISSA: Yes. I mean, this has been greatest blessing of my life, and that would be great. I told Ken Corday (executive producer, Days of our Lives) when I was 17 that this show would be my life. Ken always told me, “This is your home,” and I’ve always felt like that.

How have gotten through the scenes watching Susan Seaforth Hayes as Julie go through the loss of Doug?

MATT: Susan is bringing her best performance life for her and Bill. I mean, she’s a showbiz baby. She always has been one hundred percent, and she’s doing it for him, and this is who they’ve always been. So, you’re seeing this amazing performance colored by her life. She has her private life as Susan, but she has enough plugged into Julie that she’s done amazing work. The director, producers and writers are giving her room to live in these moments and it’s quite wonderful.

Photo: JPI

Have you already broken down in tears during the taping?

MELISSA: Yesterday, but today’s taping of the actual funeral I think they want us to try and be just more celebratory.

MATT: I mean, it is a beautiful long life for Bill Hayes and his character of Doug Williams, and so it will be about that. Then, you get a bunch of us together in the church pews, and there’s going to be hijinks.

MELISSA: We all have been through the waves of grief. You have that awful cry and then all of a sudden you feel okay.  There are those family situations we are portraying where you’re like, “What do we do? What do we do now? You know, no one knows what to do. But, it’s so sweet. I’m looking forward to seeing how the scenes all turn out.

So, are you glad that Matt and Melissa are back for the 15K episode and Doug’s funeral? From what we can tell, it’s going to be quite an emotional journey for Days of our Lives fans, and especially the performance of Susan Seaforth Hayes, 

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Days Of Our Lives

Ron Carlivati Talks on Decision to Make Days of our Lives 15000th Episode About Doug’s Funeral, and Previews Chances for WGA Award

This week, Days of our Lives celebrated the taping of their 15,000th episode. In of it itself, that is an incredible accomplishment for the long-running soap opera currently streaming on Peacock.

However, this on set gathering was a bit different. Though the show is celebrating their achievement, they are also in the middle of taping scenes surrounding the death and the funeral of Doug Williams, played by the late Bill Hayes, who passed away on January 12th of this year at the age of 98.

As previously revealed many longtime favorites are back to honor Bill and the character of Doug including: Gloria Loring (Liz), Melissa Reeves (Jennifer), Matthew Ashford (Jack), Maree Cheatham (Marie), Victoria Konefal (Ciara) and Stephen Schnetzer (Steve) to name but a few.

Photo: JPI

Michael Fairman TV was in attendance and spoke with Days of our Lives head writer, Ron Carlivati to gain some insight into how the 15,000 episode was crafted and the decision to honor the character of Doug Williams and Bill Hayes as its epicenter. In addition, Ron weighed-in on this Sunday’s April 14th WGA (Writers Guild of America) Awards, where he and his writing team are facing off with General Hospital for the daytime drama prize. Here’s what Ron shared below.

Was this your idea to make the 15,000th episode centered around Doug’s funeral and passing?

RON: It was. When you’re looking at it, and laying out the calendar for the whole year and you see 15,000 is coming up, we’re like, “What are we going to do?” And then, we got the news that Bill had passed away and something kind of clicked. I was like, “We should honor Doug on that show.” So then, we started to kind of build around that … when does he pass away? How does he pass away? Who could come back? You know, it’s a lot.  I’m very pleased with the returns that we got as there’s so much that you could do. We wanted everybody we could get. So, we put together a wish list and Janet Drucker (co-executive producer, Days of our Lives) made it happen.

Photo: JPI

You have Melissa Reeves back as Jennifer, when the role was last played by Cady McClain. What has it meant to have Missy back for these shows?

RON: It was so nice to see Missy Reeves. I think Cady has done such a good job, but on the 15,000th episode to see Missy as Jennifer, it’s a big deal. So having her was great, and overall, the milestone was a big undertaking, because you want to live up to it. You want the 15,000th episode to be good. Now, it has a lot of real emotion that you’re playing. because for the cast and the crew they’re honoring Bill Hayes just as much as we’re honoring Doug Williams.

Photo: JPI

Was it hard for you and the team to write this episode?

RON: Yes. I’ll tell you why it was hard to write.  When I wrote, for example, Asa’s (Phillip Carey) death on One Life to Live or Victor’s (John Aniston) on DAYS, Asa is a different type of character. Like, you could have characters going, “Oh! I’m glad he is dead.” You could have different points of view, but with Doug, you’re not having that. Every person loves this man. No one had a bad relationship with him. So, you’re challenge as a writer is how do you make it that not everybody’s saying the same thing and doing the same thing. And so, we tried to find ways to make the episode about all the familial relationships and yet, how do you make it about Doug and yet broaden the scope.

Photo: JPI

I had spoken to Susan Seaforth Hayes (Julie), a week after Bill’s memorial, for an interview. She said that she felt very fortunate that you did include her on discussions of how you would tackle Doug’s passing. How did that conversation go?

RON: First, I attended Bill’s funeral, which was incredible. I said to so many people it was an emotional service, but it was hard to be sad at this. The guy had an incredible life and it was an incredible celebration. And so, you’re sitting there watching this knowing that you now have to write something similar. And how do you write something that lives up to what you just witnessed? I wanted to talk to Susan to get her thoughts about, you know, how much do you want this to be about keeping Bill separate from Doug. How comfortable are you sharing your grief. She was incredible to talk to. It was a great chat.

You’re in the middle of taping these major scenes for the 15,000 episode to air in December. How do you think it’s going? Have you seen any of the scenes?

RON:  I haven’t seeing anything. I mean, we were still making changes to the script up till this morning!

Photo: JPI

The Writers Guild Awards are this Sunday, April 14th and once again this year there are two daytime drama nominees, General Hospital and Days of our Lives. How are you feeling about your chances this year?

RON: It is often just GH and us in the category. I’ve won three years in a row, so I’m kind of feeling like it’s their turn.

Photo: JPI

What episodes did you submit for contention? If I recall, they had to do with Victor’s memorial.

RON: The episodes we submitted were centered around Victor’s funeral. I think one has story with Vivian (Louise Sorel). We had some fun stuff, we had some emotional stuff at Victor’s death, and I am pretty sure that our submission was three episodes right around that time.

Did you make the decision to go with those episodes because there was a mix of humor and drama?

RON: I like to have some humor, but it was also the funeral, then there’s Sarah (Linsey Godfrey) giving birth, and then Vivian’s crashing the reading of the will. So, we had a lot of fun and it’s hard sometimes to pick three that tell a story, as opposed to submitting for the Daytime Emmys, where the writing team only submits two shows. So, we shall see how it goes on Sunday.

Courtesy/Peacock

So, are you looking forward to the emotional 15,000th episode of Days of our Lives? Do you think DAYS will take home the WGA writing award for daytime dramas for the 4th year in a row? Comment below.

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