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RATINGS: Y&R and DAYS Hit New Lows! All Soaps Lose More Viewers!

Very disheartening news today for the ratings period of April 2-6th.  All of the four remaining network daytime soaps lost viewers, but in particular The Young and the Restless and Days of our Lives hit new all-time lows in total viewers and in the key women18-34 rating demo.

The Young and the Restless remained in the top spot but for the first time has under 4 million viewers losing -164,000 viewers for the ratings period.   It would appear that what many fans have been saying for quite awhile that they are disgruntled with some of the Genoa City storylines is causing people to tune-out!

As soapers know, Days of our Lives this past week made a serious of headline making changes.  First, they fired head writers, Marlene McPherson and Darrell Ray Thomas, and then they cut four cast members, Sarah Brown, Matt Ashford, Patrick Muldoon and Christie Clark.  And as detailed by DAYS co-executive producer in his interview with TV Guide, there are more cast cuts to come as the show tries to figure out how to get a ratings influx.   DAYS for this ratings period hit a new all-time low of 2, 162,000 viewers, losing another  -137,000 and striking out with the key female demos as well.

General Hospital stayed slightly ahead of DAYS in the third spot  losing only -11,000 viewers, while  getting some good news this week, that Port Charles will stay on the ABC map for at least for another year with a renewal.  The Bold and the Beautiful while still solid in second place also lost -174,000 viewers.  You can view all the ratings via Soap Opera Network here.

So, in the immortal words of Bette Midler in the motion picture, The Rose  “Where is everybody going?”   Are you, the audience, just not interested in what the shows are presenting to you?  What do you need to see changed, so you will come back and watch every day?  Tuning -in is key if this genre is to continue at all with the four remaining daytime soaps.

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I think the problem is that many daytime soap fans work during the day, and have to resort to watching the shows online or on their DVR/Tivo/VCR. I know I find high-quality full-episodes on youtube of General Hospital on the same day each episode airs! The commercials are already taken out and everything. I realize this doesn’t help the ratings, but when ABC doesn’t come in on my TV, and the video player on abc.com takes forever to load, what other choice do I have?

Love your screen name! I wish I did too. Would you rather live at Llanfair or LaBoulie? (sp?)

Thanks!

Llanfair, hands down. Viki is the best! Plus, I feel like that house (mansion) has soooo much history.

I love Llanfair too but they need a new security system, ha. I got to thinking about all the people who have been kidnapped from their or had murders attempted on them in Viki’s den! Plus Dorian’s has the great pool! Oh, we can dream, right?

*sigh* Well, of course I’d like to see my favorite couple (EJ and Samantha) finally get together for real… but I think the real issue is just plain story. Pick a story to tell and tell it. Let the writers do their thing.

And if NBC thinks I’m going to watch something else in place of my story… not gonna happen. I’ll just turn off my TV and listen to the wind chimes.

I want EJAMI together as well and if I see EJOLE reunite Im gonna tear my hear to shreds. Oh well it doesnt matter as I have stoped watching DAYS for a long time. The spoilers are fun to read though LOL.

What do I need to see to get me watching again? I need to see OLTL!

I am with you. I just can’t get so involved with another show right now. I am still in mourning for OLTL! I am sure I will start watch another and they will pull it off the air, too. So sad. Just really miss OLTL.

I miss One Life, too. But since it’s been canned, I’ve been faithfully watching General Hospital, and I gotta say, it’s a great soap. Although, I’ll admit, the ONLY reason I started watching was because they brought OLTL characters over. Operative word: CHARACTERS. Not just the actors. I’m SO HAPPY the OLTL actors are still portraying their OLTL characters. Btw, John McBain has never had so many lines before! It’s great! I feel like I’ve seen his character blossom more on GH than I ever did in all the years I watched OLTL. Nice surprise!

This is not good news, and baffling to me, that they have “all” slipped in the ratings. Where have all of the dedicated daytime soap fans gone? I am sure many more are now working, but there are DVRS and tivo (which is what I do), so that should not be the issue. Whatever your favorites soap(s) may be, you have to remain loyal or this genre will be gone before we know it. As for GH, I am hoping that they will gain more viewers, now that we know it will be on for at least another year (hooray!). It is possible that many people did not want to get invested in yet another soap that might be going off the air shortly, but now that there is renewed life, I hope soap fans give it a shot, it will be worth your while. Frank Valentini and Ron Carlivarti are doing a great job in sparking and spicing up GH!!!! Tune in and see for yourself!!!!

Agreed that GH is a great show. I didn’t think I could even watch another soap after the decade or so of watching OLTL. I hope that it can last for much longer than another year.

As for the ratings, thousands of fans are watching it on youtube fan pages. The General Hospital youtube channel I watch from (http://www.youtube.com/user/SimplyGH) gets about 20,000 views per episode! Why? It’s high quality with no commercials. Now, normally, I’d record it from TV and watch it later in the day, but the problem with me is that I don’t get ABC. It’s one of the few channels that gets TERRIBLE reception, if any. And the video player on ABC.com has boatloads of commercials that take forever to load. It’s just easier this way, and I’m surprised no one from ABC has ever taken those channels down. OLTL had one, too, which is how I watched that.

Thanks for the info!!! This further proves that the Nielson Ratings are so outdated as I commented below. This deeply flawed system MUST be updated or replaced.

I know that I’ve had a lot of trouble maintaining any interest in Y&R for a while now. It’s the same stories, over and over again. Sharon and Adam, Sharon and Nick, Sharon and Adam, etc. Phyllis is crazy mad, Phyllis is mad crazy. Phyllis is yelling.
The business storylines which used to compelling are also rinse and repeat. Jabot, Beauty of Nature, blah blah blah. And everyone acting as if matters more than life who owns the lip gloss factory.
And Round 4 – or is it 5? – of Daisy Carter. And Lauren being scared. And Daniel needing a bath.
And the utterly horrific pukefest that was Kevin and Angelina and Angelo. Y&R has always had a heavy hand with comedy. This felt like it was made by a cement mixer.

Maria Arena Bell may be part of the family, but she’s a lousy writer. Time for Y&R to cut the nepotism and find a real writer. If Y&R fails, it will have no-one to blame but themselves. They are squandering their audience as if they can get them back any tiem they want to.

I think GH has become so much better under Frank V. and Ron C., but I also think the cancellation of OLTL left a lot of viewers gunshy about signing on to GH, or sticking with it. ABC has shown it has no loyalty to the fans at all. And for some, I beiieve they won’t invest in something that they feel can be yanked away from them at any time.

ABC is to blame, I believe, for using and abusing their fanbases, and for showing in what utter contempt they hold the viewing audience. Can that trust be rebuilt?

I agree! I can’t stomach Y & R anymore. The storylines are meaningless. I also miss OLTL.

Y&R: Daisy, Daisy, Daisy. Sorry, that’s all it is. Dreadful, awful storyline that’s driving viewers away.

DAYS: Unwatchable. My eyes have barely touched it in weeks. Everything I do see, though, is awful.

Days of Our Lives better stay in and get ahead in the ratings! Writers, this is a hint: do not cut more actors, bring back the fired four, and do not change the Will storyline!

I think that is something we can agree on. Dont fire anymore and please KEEP Matt Ashford. Firing him is really unfair and Im afraid that Melissa Reeves may be next just to keep the Jenn/Jack fans happy.

Indeed. I would hate to see Jennifer go, and what was the point of bringing in the new character of Madison, or the Jack, Carrie and Austin, only to have them be in Salem for a brief period of time? It was foolish for the writers to do such.

GH didn’t have the best numbers but out of the other 3 soaps, the numbers lost for the week were the best by far! At least they’re remaining stable at the moment! Now, since they were renewed, they have a hell of a lot of work ahead to change the storyline, drop the mob, bring back the past, and increase ratings. If ratings don’t show improvement, they’ll be lucky to get a whole year without being cancelled. They were “graciously” provided another year to prove ther worth since they invested the energy to change the Producer and Head writer!

Its pretty obvious why DAYS is losing viewers. getting rid of vets such as Matt Ashford and Christie Clarke is a big mistake and I just dont get it- hiring someone you got rid of really makes me wonder what Ken Corday is thinking at times. Im happy for GH but Y and R need to put Shadam back together.

Don’t believe the hype! Nielsen’s are notorious for ebbing and flowing. Y&R is always Number One and ALWAYS will be! Best cast, best production values, best writers and directors; they have it ALL! Bow before your Genoa City denizens!

For the first time in over a year, I started watching GH again and didn’t want to miss an episode. Primarily when I read on Twitter that Robin would die and the Manning family would be arriving from Llanview (especially Roger Howarth.)

Some changes since I last watched but still some good stuff …however …I agree with those who think that Tristan Rogers was poorly used. For someone like Robin who had such a long history on the show, there’s no excuse for such an empty room at the funeral. Todd and Blair were there and now they’re gone.

Frankly, I was tired of the Kate/Connie storyline as soon as I saw it coming;
it was already getting old as a device on OLTL with Viki and Jessica. Let’s wrap up who shot the tires, CSI or L&O would have the answer by now.

I’ve enjoyed the ABC soaps since 1978 (11 yrs old) because of the dynamics and relationships between the characters. Storyline should only serve to develop connections and history…while giving the bird’s eye view to the audience.

And, finally, I started hesitating to hit play on the next episode (I don’t own a TV, I watch online @Hulu) when I saw the storyline direction of Susan Moore having two babies, one being Jason and the other being Franco. I was watching when Susan was pregnant. I’m not sure if Heather helped Susan but I do remember that Susan only had one baby. I find it offensive as someone who has watched for so many years…when history gets rewritten for a plot twist. It just turns me off.

Don’t know about Y&R because I don’t watch it. Only watch Days of Our Lives.

If what I heard about NBC interfering with Days writers is true, NBC needs to back off. Firing writers was premature. Letting actors go is unnecessary. Just let writers (Marlene McPherson and Darrell Thomas) fix the story lines, that’s all. And NBC needs to be a little patient.

You can’t keep switching this and cutting that and expect to have a spectacular ratings jump! You can’t turn the four remaining soaps into the ones that have been cancelled. Each show has its own following. More viewers will catch on with time. AMC and OLTL fans are still hurting and may not be ready to switch to another soap. You cannot just “automatically pick up” AMC and OLTL viewers. To attempt to do so may (an probably already has) frustrate the loyal fans of the respective four shows left.

There is too much panic going on. Everybody needs to chill. One week of down ratingsd does not mean the end of the world. If fans have been complaining about storylines then low ratings verify the fans’ discontent. CHANGE THE DOG_GONE STORYLINES, that’s all! This should not be rocket science! Where is common sense?

You also cannot expect to get an answer in a survey type question posted on a website. The answers to what viewers want are in the day to day tweets, and messages fans post on a regular basis. Fans are already letting shows know what they like and do not like. Are the shows willing to listen? Or do the shows want to do what they want and expect the fans to keep watching? The low ratings are saying “NO” to that last question.

As far as Day of Our Lives storylines are concerned, “my sister’s husband” stories do not work! It is just as simple as that. Why would anyone think a target audience of women ages 18-49 would enjoy watching a story about a woman going after her sister’s husband?

I do remember in the early days of Days of Our Lives (1960s-1970s) there was a “my brother’s wife” story (Mickey Horton – Laura Spencer Horton – Bill Horton). That was not a “my sister’s husband” story. Just because the brother’s wife story made it that doesn’t mean a sister’s husband story will. Recently, Days has had two “my sister’s husband” stories. Fans are saying enough is enough!

Days has been breaking up couples. The Sami-EJ hook-up was the beginning of a seriously wrong turn. The Rafe-Carrie kiss was the second seriously wrong turn. So right now, Days is experiencing the fallout from those two mistakes. Days can recover, but it will take a little time. That is why people need to be patient.

Other Days stories are picking up. The episode today was VERY good. How long will it be before this current good will be reflected in the ratings? That is why patience is needed.

I watch GH everyday. But I Tivo it and of course I do not have a Nielson Box either so I gues s I wouldn’t count if I watched it live right? I have also been watching GH online on my Ipad I have heard that ABC has been counting that. Hopefully that is true but I do not believe that still counts with the nielson ratings.

I watched GH twice this week for the first time in years. I remember when Heather Webber killed Susan, I think it was years ago. I was a little confused about her and Edward or Sky, because I didn’t watch then. ( I mostly just watched ATWT for years.) I knew some of Y & R, because my mom is a fan. I started watching that and now have grown tired of the stupid stories…so I am thinking of setting my TIVO for GH only now. I hope I don’t get involved just to see it cancelled in a year. Oh well, I hope I will still have Revenge if that happens.

Heather did Not kill Susan, it was Lila’s Ex, Tolliver.

I didn’t watch then. I stopped watching in the mid 80’s. I watched from about 77-85 or so. I remembered the name Diana Taylor, so I googled and found out that it was Heather’s mom who killed her, but Heather wrote the name Anne in blood on the floor. So crazy runs in the family.

I was one of the viewers that left Young and Restless during that period. I haven’t been interested in awhile. Finally — I just decided to end our relationship. I did it quickly — like ripping off a band-aid. I won’t ever go back. Sad Face.

I am supporting the genre by watching all four. Three I am not excited about but GH I am! I do think it is important to trya nd support them all to not lose more. Though Days is looking like it could be next to go.

I agree about DAYS. If it keeps up ratings like that Im sure it will be next to go.

I’ve said it before, I’ll say it again. I watch every single minute of every single soap every single day. Period. But NOBODY asks me. NOBODY knows.

We know, and WE appreciate it! 🙂

THANKS!

The week of April 2-6, 2012 is also the week that the gay Will Horton story climaxed by Will admitting to his grandmother Marlena that he is gay. There was a lot of activity on twitter promoting this story as well as a special event that Days actors participated in prior to that week I think.

With all that lead in, the show still tanked in the ratings for that week. What further proof is needed that the gay Will Horton was not a good fit for Day of Our Lives? You have to know your audience. The Days audience has not been very accepting of this storyline. Do not confuse curiosity for acceptance.

Chandler Massey and Deidre Hall are excellent actors. Marlene McPherson and Darrell Ray Thomas Jr. are good writers. The problem was not the writing or the acting. The problem was the subject matter.

Having a gay Will Horton was a waste of two good characters: Will and Gabi. However this could be fixed (along with other stories) by doing what the CBS nighttime drama, Dallas, did concerning the death of Bobby Ewing. Say it was a dream!

Sami could wake up in bed, turn over and tell Rafe she had a nightmare! “Oh, Rafe! I had the worst dream! I had sex with EJ after I thought Johnny was dead. You kissed my sister Carrie! Will broke up with Gabi, tore up Maggie’s kitchen and thought he was gay! Will was working for EJ and Nicole was having your baby!” Rafe says, “That is what you get for working too hard for Kate DiMera…and by the way, Nicole is pregnant…with EJ’s baby!”

Story fixed. Ratings go back up. All is well!

The Will storyline happening right now is the only reason I watch Days. It’s by far the best thing on the show.

Not everyone shares your views.

The Best story on OLTL was KISH, and the other stories sucked. They got rid of KISH and the show was so bad it went from Must see to Unwatchable for 4-6 months. That proved the risk of KISH created balance.

I do understand that not everyone shares my views. That is okay. I also appreciate that you like the gay Will Horton storyline. I am sure Days Of Our Lives appreciates ALL their viewers too. However, the target market for soaps, which includes Days of Our Lives, is women ages 18-49. Are you a woman between the ages of 18 and 49?

The point is the gay Will Horton did not generate enough interest/viewing among women ages 18-49 to boost the ratings. That tells me that the gay Will Horton storyline is not a good fit for the Days of Our Lives target audience.

The solution to that is to change the storyline. My suggestion on how to do that is to let Sami say she had a nightmare. Works for me!

Hey I know tuning in is important to save them maybe they ought to look at this and have a meeting about what they are doing Days&GH admit they need work to stay on, but not the Bells they are too arrogant to realize they are the problem. Just because MAB is married to a Bell does not make her qualified to produce or write for a soap and Brad needs to rethink making a soap centered on a young actress Hope, every character on B&B is discussing her love life BORING. I guess if Bill Bell had been a brain surgeon he just would have handed the scalpel and said go for it. It makes me sick to think how this doesn’t need to happen!!!!

With General Hospital, I’m truly not interested in what’s presented to me. The mob I could truly care less about. I never really liked Starr to begin with while she was on OLTL so her arrival to GH really meant nothing to me. I can no longer tune in to watch Quartermaine scenes because Anthony or some other mobster is usually present. And they’ve already butchered Heather’s return by getting her involved with Luke again.

The Bold and the Beautiful I never really watched to begin with. I usually just read about it through magazines and fans’ comments. But all the emphasis on teens I’ve been reading about immediately compels me not to watch since I prefer watching storylines about adults.

The Young and the Restless I’ve tried to watch but can’t. The way they write Sharon has made her completely unwatchable. Her and Adam together make me reach for my remote faster. I don’t like Phyllis. Victor gets away with far too much. Cane and Lily are just boring and make me cringe. The current storylines do nothing for me since they’re basically the same ones as before, only with different characters. And although I love MTS, she’s not worth tuning into what would otherwise be a very painful sixty minutes. Neither is Joshua Morrow’s chest nor Daniel Goddard’s.

I have never gotten into Days. The only thing I really know about that show is that Eric Martsolf has one hell of a chest.

“Where is everyone going?”

Well, I think mostly, the nelson do not reflect true viewer numbers anymore given all the different ways to view and timeshifting (pvr, online viewing and downloading) People are no longer viewing when the networks tell them to. People watch at their convenience, and I feel that most people just don’t watch tv during the day, unless they are at home.

So, as I suggested before on this site, I wish a forward thinking network would but an email address at the start of a show (like GH) so people could email in to show that the program is being watched.

If the networks don’t wise up soon, evey program stands to be cancelled due to a flawed rating system.

Good idea Brian. I also agree that the rating system is extremely flawed, and not keeping up with the times. Updating this system will be the first boost to the ratingsof all the soaps for sure, and then, we, as soap fans, have to continue to do our part.

So true. As I said earlier in this thread, I watch on a fan youtube site that gets 20,000 views per episode or more! But these views don’t count. The folks at ABC should consider teaming up with sites like youtube so that these fans loyalties are accounted for. People are obviously watching– but only a select few means are being counted as “ratings.” Move into the current millennium, ABC! More people are watching than you think!

yes! and anyone watching with a digital tv tuner and antenna – they are not counted either! That’s what I’ve used since the digital switchover… and before that just regular analog TV. My viewing hasn’t counted since July 2008 when I had cable!

This is interesting, Christy. I didn’t know that the digital converter boxes don’t count toward ratings. That’s what I’ve got at home.

I feel like there’s still a pretty decent portion of the television-watching community that uses a converter box/antenna. And might I argue that soap fans would probably fall into this category? I mean, some of these shows have been around for decades, and I’d bed that the majority of soap viewers are people who don’t have these fancy new TV’s. I don’t have one, and I’m in my 20’s. It just doesn’t seem fair that what used to be the standard way of watching TV is completely disregarded now. The ratings people should at least wait until almost no one has antenna TV/converter boxes anymore. It would be in their benefit after all, reflecting more accurate numbers.

If they want people tuning in, it’s all about the writing…and it sucks. I watch B&B and DAYS and I’ve never been so bored.

On B&B, it’s the same crap da after day : Liam, Steffy, Hope….and now, they will wash rinse repeat the same thing with Rick, Caroline and Thomas. Brad Bell has got to be the worst in all daytime. I’ve never seen the show being so unbalanced, so stupid and worthless.

DAYS has some good points, but nothing is ever happening. People talking is not what is entertaining.

I miss the good old days of Santa Barbara and Sunset Beach where there was actually suspense, mystery and love. People invested in the couples back then because fans knew they were the endgame. Now, they are just ripping fanbases apart by not being able to stick with one supercouple being the endgame. If you take Ej Sami and Lucas. EJAMI fans will never be happy when LUMI will get together and will most likely tune out. Vice versa if EJAMI gets back together and LUMI doesn’t.

Back on Santa Barbara, you knew Mason and Julia, Eden and Cruz, Gina and Keith, Sophia and CC, etc. would end up together, but they would fight to be together. Same with Sunset Beach with Ben and Meg, Cole and Caitlin, Olivia and Gregory, Michael and Vanessa.

There wasn’t a gray area…the vast majority wanted the same thing. Now, fanbases are fragmented.

Just read the boards for DAYS and B&B…there is always in-fighing…Steffy fans against Hope fans, EJAMI fans against LUMI fans.

They are destroying their shows and that’s why people aren’t investing into it, just knowing they will probably never get what they want.

And firing actors will not help them. Carrie is my fave…I stopped watching the last time she left and I will again. When are they going to understand that the writing is the problem, not the actors?

I LOVED Santa Barbara! It had everything-don’t forget the humor! Who can forget Gina & Keith’s antics & Lionel & Augusta? Plus they had the super couples & it was just a gorgeous to watch show. Damn.

Y&R needs to either write decent story for several characters or let them go. Harmony is one of the most boring (& irritating) characters on the show. Does she work? Does she do anything other than screech? Daisy is just annoying with that vacant look all the time. Daniel has great potential but needs to be given better story than this ridiculous custody issue. Ricky has no vitality and tossing him into the Daisy mix is just another dud.

Victor is one of the unappealing characters ever. He is manipulative, controlling, egotistical….a tyrant. What does anyone see as positive about him? He alienates his family and I find it unconvincing that Niki finds him the love of her life. Unless she enjoys being bullied and cut down. At least Adam, played fabulously by Michael Muhney, has some depth to him. Yes, he has done horrible things, but you see a wounded soul inside him who has some redeeming traits.

Sharon vacillates between being a shrew and a dingbat. The merry-go-round with her and Nick has reached the limit. Move her on to a new relationship already.

Now they are aging Summer, Fenmore & Jack’s kid….ugh. If Summer is a teen…Noah must be hitting 30!

I wasn’t sure at first, but find that Genie Francis is growing on me…especially as the character is so different from her Laura of GH.

Y&R has a huge cast and yet doesn’t seem to be able to play most of them effectively. Maybe they should spin half of them off into a new show and hire better writers to strengthen the characters.

A suggestion to the leading ladies and you know who you are over at Days I just saw some pictures please stop with the PLASTIC SURGERY!!!!! ENOUGH!!! I could not bare to watch this show again when you hardly recognize the character.

If some of the actresses at Days have had plastic surgery, I sure can’t tell. Usually when I see someone who has had surgery, they look either plastic or dead. So far, I have not seen that on Days.

From what I’ve seen GH and DOOL have been by far the two best soaps. The Y&R goes at a glacial pace and it’s always the same couples going back and forth. Don’t get me started on The B&B!! Just seeing Ron Moss try to act sends me running everytime lol They should cancel it and send the Y&R actors back to the Y&R and send Scott Clifton back to GH.

The constant, nonstop media speculation that the soap genre is losing viewers and that all soaps face possible cancellation is causing this downward spiral. It’s like a self-fulfilling prophecy. People who enjoy soaps enjoy the consistency of familiar characters and settings. When the media constantly reports that soaps are losing viewers and may no longer be around, then the “average” soap viewer starts to reconsider committing to a show that may no longer be around in a year’s time.

My thoughts exactly–self-fulfilling prophecy.

If you’re told something over and over whether true or no, (soaps are dying) people start to believe it, consider it true, and move on.

It’s true, Michael. I was reluctant to switch over to General Hospital after OLTL’s demise. 1) I was in “mourning” over losing these characters that I’d come to know after over a decade of watching. 2) The rumors of GH being cancelled in the near future weren’t exactly a selling point to invest 5 hours a week to a brand new show with unfamiliar characters. (I’m glad I gave it a shot though. It’s a great show.)

I agree. It only adds to and perpetuates panic. Totally unnecessary.

Anybody else think GH should sign John Stamos back on for a ratings boost? 😉 I don’t think bringing back Rick Springfield did much.

RS wasn’t on much… did he leave yet? I saw John Stamos in the DTWS audience and instantly thought – hey, Blackie should come back to Port Chuck!

They Need Richard Dean Anderson (Jeff) Steve and Liz’s Father, Heather’s EX, Monica’s Ex, Big name, Original character with a legacy. They need a true Patriarch. Luke is too flawed to be one.

oh yeah. I mentioned him a couple months ago (Robin Mattson returning to GH to reprise her role as the evil Heather Webber!) feb 7, 2012 at 10:38pm
[I’d so much rather see Richard Dean Anderson (Jeff Weber) come back! I don’t think they could get him, but I’d love to see him again! Guess I’ll have to do with 10+ years of StarGate DVDs I have instead!]

no matter where I watched him, I always remembered him from GH. Same for Tommy Lee Jones!

hit submit too soon! Whenever I see Tommy Lee Jones, I remember him from One Life to Live!

I used to watch YR but stopped. I tried to tune back in but found it all so lack-luster that I had to use my time more wisely.

I watch DAYS and find the WILL story line the only one that really has me hooked. The rest of the cast is repeating their stories from years ago. It’s like a merry-go-round. And then the constant hype they throw out every six months is getting really old. I won’t be interested when they do another reboot if they keep this pattern up.

The Neilsens never represented me. So few people being asked to represent so many. I’ve never know anyone who’s been a Neilsen family. And in this age of technology, the TV ratings system is so out of date and the execs refuse to change their methods. What are they afriad of; that the shows they don’t like might actually get good ratings???

With all the “crap” going on about all shows, is it any wonder that people are timid about becoming invested in a show anymore? Sad, sad thing.

The ratings are used to sell advertising, which is how the networks make their money. Regardless of how they track the ratings, the advertisers are targeting women ages 18-49. When the target market changes, so will the ratings.

The real question is would advertisers like to change their target market?

DOOL! Days has been good again! i can see them letting go of sarah brown… fantastic actress.. they didn’t write her in to the show right…. i wish she’d have been maggie’s long lost child, instead of “daniel”… she would have made more of an impact with her acting…. same with mattew ashford… what to do with him? i actually liked austin and carrie… they were older, more mature… austin was funny… and carrie clicked with rafe and sammi… so why let these two go? marlena and will have been so good together… can’t wait to see the reactions of sammi and lucas – dealing with will.

I agree that Sarah Brown is a good actress. But when the writers let Madison turn into a whimp under Ian, they made a mistake. Madison became a lukewarm character. She needs to be hot or cold (strong or weak). I say let Madison be hot strong (i.e. hot) because that is how she started out. Weak Madison doesn’t feel right for that character after the way Sarah play her as such a strong woman. Madison is now lukewarm: Uck!!!

Here’s what I feel… The only Soaps I watched ever, was abc soaps. (OLTL AMC, And GH) Used to watch GH for years, until I could no longer take the Sonny and Jason Show, and stopped watching about 15 yrs ago….(I DO WATCH NOW ! LOVE IT ,can’t wait for Roger and All of my oltl people to come back on)!
However, Tried watching DOOL, and Y&R…Imo, the acting is AWFUL,.. charachters are strange looking and sound fake. The accents are awful too. I do find that the Quality od the acting comes from The cast members from all of my ABC soaps previously…,Jason Young, Sarah Brown , Hillary smith, Scott clifton ,.. The rest are wierd… The accents, The hair on most of the men..Terrible…Awful.. They look like they came from The soaps of the 50’s, with the fake old music in the backround…the storylines are OLD and awful…aren’t good imo.. Sarah Brown is Terriffic..Played the best CARLY on GH, ..(I Liked Tamara Braun TOO) ..I felt She was one of the best on these soaps DOOL, ..and they are cutting her?? …I could name and point out some really bad actors on there…who SHOULD go, but I won’t…
This is just my Opinion…I loved OLTL..Best Soap on TV… and it’s gone. THE ACTING and Stories, And Writing were THE BEST EVER…and i can See how Ron Carlivat and Frank Valentini have already worked their Magic On GH !!! I LOVE IT. FUNNY FUNNY STUFF!!

these ratings are all BS Ive never had a neilsen box in my house nor have my friends!

i agree – i haven’t met anyone who has one & i worked with the public for over 35 years…………

For me, a big issue is the recycled story lines. I don’t want to see Victor and Nikki split up only to get back together in six months. I don’t want to see Brooke hop in bed with Ridge and then hop in another bed with someone else and back again. I wasn’t a fan of Billie Reed when she first came on the show and I’m not interested in watching her again. And I’m really sick of Sonny in the courtroom again standing trial for a crime where there is no solid proof he committed the crime, not to mention his impotent mobster persona. I kind of miss the good old days when he owned the strip club. At least then, you could feel some kind of emotion, even if it was disgust. However, I do watch GH everyday and try to support Days and Y&R by watching them almost everyday. But I don’t know how much good it does by watching them on hulu and skipping through the scenes with Billie or Victor and Nikki.

I have watched Y&R since the Foster/Brooks episodes. The writers were creative back then. I have been very disappointed in the characters and the storylines. The “gangster” storyline had to be the worse one ever. The back and forth of Nikki and Victor is so tiring and boring it is predictable. You have made Victor so ruthless it is not even enjoyable to watch his character any longer. And Neal! If you were going to have him play around you should have left him single with the two women vying for his attention, not make him a cheater (which is what I feel you are leading up to) Who isn’t tired of Phyliss? I do not feel sorry for her that Daisy took the baby. That whole storyline of her winning the custody of the baby from Billy and Victoria was ridiculous and then to prolong the situation of the baby by having Daisy come in and take her is horrible. Now there is yet another custody battle. Leave it alone already! Now it looks as though you are bringing Daisy’s brother, Ryder back. Please! Enough of Sheila and her spawns. How much can you put Lauren’s character through? I have watched the Sheila thing play out from Genoa City to LA back to Genoa City and it is really becoming overused. You used the plastic surgery bit twice, once with Phyliss, then with Lauren…really!!! Let me just wrap up by saying you need fresh writers with fresh material. Read the forums, believe people when they say they are fed up and will stop watching. I no longer use my DVR. I do not care if I miss an episode or not anymore.

The Bold and the Beautiful is really dull. First you took a vibrant character like Stephanie (who by the way is never made to atone for anything) and make her such a drudge. What wife in the fashion industry would dress and look like that! Unbelievable!! There is no chemistry between she and Eric at all. Replace the actress! Taylor is ridiculous. As a supposed psychiatrist shouldn’t she recognize that both she and her daughter have a problem? How could you make it believable that Liam would give Hope’s ring to Steffy 5 minutes after he finds it on the mantle. Stop dragging out that marriage and have it over already! STeffy signed the divorce papers, why hasn’t anyone thought of going to Reno to get a quickie divorce and spare us all the “cha cha cha” pain. (so stupid) If you put in a lesbian storyline you are going to lose viewers, it’s that simple. A lot of your viewers are not comfortable watching same sex relationships on the screen. I have watched B&B from the beginning. Twists such as Brooke ending up with 51% of Forrester are priceless! How about a little more of that! What about Thorne being upset and wanting to overthrow Ridge? What happened to that? Please, please please, do not start that crazy Pam and Donna thing again. That is so old and stupid and really not necessary. Donna is no longer married to Eric, so really what would Pam have against her now? How about Katie getting pregnant and health problems etc. arising from that as well as Bill’s fidelity because she will be bedridden. Are you wanting us to believe that Steffy who was so madly in love with Bill switched over to being equally as madly in love with his son in a heartbeat? That was a ridiculous storyline. Why did you kill the marriage between Donna and (I forget his name)? What did that gain? I am glad you stopped Brookes bed hopping. And why not make more of the fact that Ridge is not really a Forrester? You seem to be tiptoeing around that fact. You have Steffy saying things like she is a Forrester Woman so things are automatically in her (that is a joke) Thorne and Rick (Eric Jr.) are the true Forresters and heirs to the empire and are treated like dirt. How about a real family battle and quit getting involved in the sex life of Hope. With all the adultery and sexploits that have gone on I cannot believe you are trying to make a storyline out of Steffy telling Hope she is committing adultery…that is really ridiculous!!! Steffy herself just a few months ago was about to sleep with Bill. PLEASE be consistent with these characters so that you are believable. Make it interesting again. I will write for you myself. Give me a try.

I used to watch Days and enjoyed it. I was kind of hooked on it. But when they brought in the gay storyline I had to stop watching it. I don’t believe gay relationships are right and it is disgusting to me. I’m sure that is the reason why a lot of people stopped watching it, too. There’s the truth.

Days Of Our Lives

Days of our Lives wins WGA Award for Daytime Drama Series

Sunday night, April 14th in concurrent ceremonies in Los Angeles and New York City, the Writers Guild of America is handing out their 76th annual WGA Awards in the fields of motion picture, television, news media, and radio/audio.

In the Daytime Drama category, Peacock’s Days of our Lives was the winner, taking home its fourth WGA Award in this category in a row.

The DAYS winning writing team consisted of Head Writer Ron Carlivati Creative Consultant Ryan Quan and Writers Sonja Alar, Jazmen Darnell Brown, Joanna Cohen, Carolyn Culliton, Richard Culliton, Cheryl Davis, Kirk Doering, Christopher Dunn, Jamey Giddens, David Kreizman, Henry Newman, Dave Ryan, and Katherine D. Schock.

Photo: JPI

The team from Days of our Lives bested the only other team in the category from General Hospital, which consisted of former GH head writers: Dan O’Connor, Chris Van Etten Writers Ashley Cook, Emily Culliton, Suzanne Flynn, Charlotte Gibson, Lucky Gold, Kate Hall, Elizabeth Korte, Shannon Peace, Stacey Pulwer, Dave Rupel, Lisa Seidman, and Scott Sickles.

Courtesy/Peacock

As previously reported, a show spokesperson for Days of our Lives shared that the episodes submitted for the competition were #14663, #14678 & #14679, and mostly centered around the death, and the funeral of Victor Kiriakis played by the late John Aniston.

This week, DAYS head scribe, Ron Carlivati, confirmed that, and told Michael Fairman TV on the decision of the scripts the team submitted: “I like to have some humor, but it was also the funeral, and then there was Sarah (Linsey Godfrey) giving birth, and then Vivian’s (Louise Sorel) crashing the reading of the will.”

You can follow along with the live updated list of all the winners from tonight’s WGA ceremonies here.

Michael Fairman TV will have more on DAYS WGA Award win as it becomes available.

So, what do you think of Days of our Lives winning the WGA Award writing award for a Daytime Drama series for the fourth year in a row? Comment below.

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Days Of Our Lives

Matthew Ashford and Melissa Reeves Talk Return to DAYS for Doug’s Funeral, Susan Seaforth Hayes, and Their Enduring Friendship

Last week, Days of our Lives celebrated the taping of their 15,000th episode which is tentatively scheduled to air on December 3rd. The story will feature emotional and heart-tugging scenes of Doug Williams funeral and honor his portrayer, the beloved Bill Hayes, who passed away on January 12th at the age of 98.

While the actors, producers, and crew took a lunch time break to pose for some pictures and speak with the press, they knew they would have to get back to taping the funeral, which was going to make it a tough day, but also cathartic for all who loved Bill Hayes.

Several returns have thus far been announced including; Melissa Reeves reprising her signature role of Jennifer Horton (a part she first played in 1985), and Matthew Ashford as Jack Deveraux. Reeves had last appeared on the show back in 2021, and she was replaced by Emmy-winner Cady McClain in her absence when Jennifer was in storylines. In real-life, Melissa had moved full-time to Tennessee along with her husband, Scott Reeves (ex-DAYS, GH, Y&R). Now, and as previously reported, Reeves will first appear back on DAYS for the Thanksgiving episodes with the Hortons.

Photo: JPI

Michael Fairman TV caught up with Matt and Melissa during the 15,000th episode celebration to get their take on: being back for these special episodes, how it has been working with and watching Susan Seaforth Hayes portray Julie’s grief over losing Doug, and how they have supported each other through the years. Check out what they shared below.

Melissa, you are back on the set of Days of our Lives for this very emotional and special moment in the series history. How does it feel?

MELISSA: Oh, my goodness. I am honored. I wouldn’t want to be anywhere else but to be here for Bill. He was like my real-life dance partner. He taught me how to ballroom dance. And to be here for Susan, of course, who’s just been our sweet hero this whole week. We’re just following her lead. She’s just been this incredibly strong example for us in the midst of this trial and season of her life. She is like just lifting us all up with her. It’s been incredible.

I was at Bill Hayes memorial service which was truly incredible and I know at the time you were in Tennessee. It was moving and celebratory of his life, all at the same time.

MELISSA: That’s all I have heard. I have to watch it on You Tube. They said it was just a real celebration of his life and I love that.

Photo: JPI

This must be difficult for Susan Seaforth Hayes depicting the death of Doug, when she is still grieving the loss of her beloved husband. (Susan pictured above with the returning Stephen Schnetzer who plays her on-screen brother, Steve Olson).

MELISSA: I’m sure Susan has those moments at home by herself, but she’s so good at being a leader and leading all of us. We’re following her, you know, and she’s like, “This is how I want to feel today.” And we’re just going along with her, you know? It’s so sweet.

Photo: JPI

How is it to see Matt Ashford again live and in-person?

MELISSA: You know, Matt and I can go years without talking, or seeing each other, and then the minute we see each other we’re chatting away.

MATT: Melissa was out on set doing a scene yesterday on the phone talking to a stage manager; as she was telling some really tough news on the phone. I’m like crying in the background, literally, I’m off-stage crying.

MELISSA: And then we get like back into normal life, and we’re like, okay, “What’s happening? What’s happening with this … or what’s happening with that?”

I had read, Melissa, that you were in touch with Matt about if there night be a possibility for you to reprise your role as Jennifer for these special episodes?

MELISSA: Yes. Well, Matt was like, “Hey! Would you want to come back? “And I was like, “Matt, you know, I would always come back. ”

MATT:  Every time I come here to Days of our Lives, they ask, “Where’s Missy? How’s Missy?” Everybody backstage says, “I miss her.” All of the crew is asking about her and saying, “It would be nice to see Missy. Nothing wrong with you Matt, but …”  They said, “Where is she?” I said, “She wants to come!”

Photo: JPI

There are some beautiful photos of Missy and Bill and Susan thorough the years that I found. It just reminded me of just the deep and entrenched history we all have had with the show, personally and professionally.

MATT: Missy is roughly the age where Francis Reid (ex-Alice Horton) was when she started the show, which is just crazy.

Photo: JPI

I’ve always said Missy was going to be the next generation Alice. Do you feel that Jennifer is the heir apparent matriarch of the Horton family?

MELISSA: Yes. I mean, this has been greatest blessing of my life, and that would be great. I told Ken Corday (executive producer, Days of our Lives) when I was 17 that this show would be my life. Ken always told me, “This is your home,” and I’ve always felt like that.

How have gotten through the scenes watching Susan Seaforth Hayes as Julie go through the loss of Doug?

MATT: Susan is bringing her best performance life for her and Bill. I mean, she’s a showbiz baby. She always has been one hundred percent, and she’s doing it for him, and this is who they’ve always been. So, you’re seeing this amazing performance colored by her life. She has her private life as Susan, but she has enough plugged into Julie that she’s done amazing work. The director, producers and writers are giving her room to live in these moments and it’s quite wonderful.

Photo: JPI

Have you already broken down in tears during the taping?

MELISSA: Yesterday, but today’s taping of the actual funeral I think they want us to try and be just more celebratory.

MATT: I mean, it is a beautiful long life for Bill Hayes and his character of Doug Williams, and so it will be about that. Then, you get a bunch of us together in the church pews, and there’s going to be hijinks.

MELISSA: We all have been through the waves of grief. You have that awful cry and then all of a sudden you feel okay.  There are those family situations we are portraying where you’re like, “What do we do? What do we do now? You know, no one knows what to do. But, it’s so sweet. I’m looking forward to seeing how the scenes all turn out.

So, are you glad that Matt and Melissa are back for the 15K episode and Doug’s funeral? From what we can tell, it’s going to be quite an emotional journey for Days of our Lives fans, and especially the performance of Susan Seaforth Hayes, 

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Days Of Our Lives

Ron Carlivati Talks on Decision to Make Days of our Lives 15000th Episode About Doug’s Funeral, and Previews Chances for WGA Award

This week, Days of our Lives celebrated the taping of their 15,000th episode. In of it itself, that is an incredible accomplishment for the long-running soap opera currently streaming on Peacock.

However, this on set gathering was a bit different. Though the show is celebrating their achievement, they are also in the middle of taping scenes surrounding the death and the funeral of Doug Williams, played by the late Bill Hayes, who passed away on January 12th of this year at the age of 98.

As previously revealed many longtime favorites are back to honor Bill and the character of Doug including: Gloria Loring (Liz), Melissa Reeves (Jennifer), Matthew Ashford (Jack), Maree Cheatham (Marie), Victoria Konefal (Ciara) and Stephen Schnetzer (Steve) to name but a few.

Photo: JPI

Michael Fairman TV was in attendance and spoke with Days of our Lives head writer, Ron Carlivati to gain some insight into how the 15,000 episode was crafted and the decision to honor the character of Doug Williams and Bill Hayes as its epicenter. In addition, Ron weighed-in on this Sunday’s April 14th WGA (Writers Guild of America) Awards, where he and his writing team are facing off with General Hospital for the daytime drama prize. Here’s what Ron shared below.

Was this your idea to make the 15,000th episode centered around Doug’s funeral and passing?

RON: It was. When you’re looking at it, and laying out the calendar for the whole year and you see 15,000 is coming up, we’re like, “What are we going to do?” And then, we got the news that Bill had passed away and something kind of clicked. I was like, “We should honor Doug on that show.” So then, we started to kind of build around that … when does he pass away? How does he pass away? Who could come back? You know, it’s a lot.  I’m very pleased with the returns that we got as there’s so much that you could do. We wanted everybody we could get. So, we put together a wish list and Janet Drucker (co-executive producer, Days of our Lives) made it happen.

Photo: JPI

You have Melissa Reeves back as Jennifer, when the role was last played by Cady McClain. What has it meant to have Missy back for these shows?

RON: It was so nice to see Missy Reeves. I think Cady has done such a good job, but on the 15,000th episode to see Missy as Jennifer, it’s a big deal. So having her was great, and overall, the milestone was a big undertaking, because you want to live up to it. You want the 15,000th episode to be good. Now, it has a lot of real emotion that you’re playing. because for the cast and the crew they’re honoring Bill Hayes just as much as we’re honoring Doug Williams.

Photo: JPI

Was it hard for you and the team to write this episode?

RON: Yes. I’ll tell you why it was hard to write.  When I wrote, for example, Asa’s (Phillip Carey) death on One Life to Live or Victor’s (John Aniston) on DAYS, Asa is a different type of character. Like, you could have characters going, “Oh! I’m glad he is dead.” You could have different points of view, but with Doug, you’re not having that. Every person loves this man. No one had a bad relationship with him. So, you’re challenge as a writer is how do you make it that not everybody’s saying the same thing and doing the same thing. And so, we tried to find ways to make the episode about all the familial relationships and yet, how do you make it about Doug and yet broaden the scope.

Photo: JPI

I had spoken to Susan Seaforth Hayes (Julie), a week after Bill’s memorial, for an interview. She said that she felt very fortunate that you did include her on discussions of how you would tackle Doug’s passing. How did that conversation go?

RON: First, I attended Bill’s funeral, which was incredible. I said to so many people it was an emotional service, but it was hard to be sad at this. The guy had an incredible life and it was an incredible celebration. And so, you’re sitting there watching this knowing that you now have to write something similar. And how do you write something that lives up to what you just witnessed? I wanted to talk to Susan to get her thoughts about, you know, how much do you want this to be about keeping Bill separate from Doug. How comfortable are you sharing your grief. She was incredible to talk to. It was a great chat.

You’re in the middle of taping these major scenes for the 15,000 episode to air in December. How do you think it’s going? Have you seen any of the scenes?

RON:  I haven’t seeing anything. I mean, we were still making changes to the script up till this morning!

Photo: JPI

The Writers Guild Awards are this Sunday, April 14th and once again this year there are two daytime drama nominees, General Hospital and Days of our Lives. How are you feeling about your chances this year?

RON: It is often just GH and us in the category. I’ve won three years in a row, so I’m kind of feeling like it’s their turn.

Photo: JPI

What episodes did you submit for contention? If I recall, they had to do with Victor’s memorial.

RON: The episodes we submitted were centered around Victor’s funeral. I think one has story with Vivian (Louise Sorel). We had some fun stuff, we had some emotional stuff at Victor’s death, and I am pretty sure that our submission was three episodes right around that time.

Did you make the decision to go with those episodes because there was a mix of humor and drama?

RON: I like to have some humor, but it was also the funeral, then there’s Sarah (Linsey Godfrey) giving birth, and then Vivian’s crashing the reading of the will. So, we had a lot of fun and it’s hard sometimes to pick three that tell a story, as opposed to submitting for the Daytime Emmys, where the writing team only submits two shows. So, we shall see how it goes on Sunday.

Courtesy/Peacock

So, are you looking forward to the emotional 15,000th episode of Days of our Lives? Do you think DAYS will take home the WGA writing award for daytime dramas for the 4th year in a row? Comment below.

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