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CBS Dusts Off 80’s ‘Feel The Heat’ Promo Campaign for Y&R and B&B and Their Daytime Line-Up

Photo: CBS

We’re going old school with a new twist in the new CBS daytime image campaign which harkens back to the mid-80’s.  Soap fans recall when the CBS soap used promos called “Feel the Heat” which riffed-off of Robert Palmer’s classic hit, “Some Like It Hot”.  The themes play it to the steaminess and the seduction on your favorite daytime dramas.

The idea sprung from CBS Entertainment President Kelly Kahl. According to President and Chief Marketing Officer, Mike Benson: “Nostalgia is really resonating with audiences today. People want to go back in a time that they remember when life was different and simpler.”

Starting tonight on Wednesday June 8th look for the spots to run promoting: The Young and the Restless, The Bold and the Beautiful, The Talk, The Price is Right, and Let’s Make a Deal.

You can check out the original “Feel the Heat” promo campaign from 1985 below and click on the link here from Deadline for the first-look of the summer of 2022 version.

Now let us know, what do you think of the retro promo idea with the pastel colors for your favorite soaps and daytime shows? Share your thoughts in the comment section.

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Cid Weinbergdavlestev1SoaphoundroseCaress Morell Recent comment authors
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Satan
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Satan

CBS soaps don’t air in Hell, but now I have that song stuck in my head and I gotta dig up the Power Station album from the vinyl cold storage.

Richard
Guest
Richard

The heat at that time of the game was nbc with days Santa Barbara and another world that said so great to hear some like it hot by the power station. So miss the days of when our shows had the coin to license popular records. The music on board these days is horrendous and they actually give Emmy’s to these tired new songs! So glad we still have 4 soaps but as a lover of music the current scene is lacking so it’s nice to revisit a great track. Look forward to hearing it with current storylines attached

Michael (not Fairman)
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Michael (not Fairman)

I’d be careful with the nostalgia bit, CBS. You might get long-time viewers feeling misty-eyed and longing for the soaps of yesteryear—you know, when they used to be really good?

Soaphound
Guest
Soaphound

I agree, Michael. What’s the point of this campaign? That soaps were “hot” in the 80s? Are they going to be showing vintage clips? Will they get back to using their neglected characters like Kevin, Chloe, Esther, Jill, Paul, Christine, Michael, Lauren, Fenmore? How about ditching Diane before she singlehandedly derails the show? Hot? Feels like NOT to me.

davlestev1
Guest
davlestev1

That dainty polite little slap between the two Capitol actresses. LOL! I LOVED Carolyn Jones as Myrna Clegg.

Caress Morell
Guest
Caress Morell

I liked when Clarence rapped the soap promos and also at the Emmys lol “the young and the restless or guiding light which one will win the emmy tonight?” LMAO

Also guiding light had a neat promo gimme the buzz with harley Blake frank and Dylan I loved guiding light I miss it so much!!!

rose
Guest
rose

I wasn’t watching Y&R and B&B in 1985. I had other interests. But if I had seen this “Feel the Heat” promo I definitely would not have watched. Tacky. But I do agree with Mike Benson. While not perfect, I think many of us are nostalgic for things in the past. I know I am. And good idea to promo their soaps in nightime prime time.

Cid Weinberg
Guest
Cid Weinberg

Goodness Gracious. Of all the nostalgic promos CBS could have gone with…”Feel the Heat?” Really. Umm, “Wild…Wilder!” “All in the name of Love?” “Try Me!” Those are three I can think of off the top of my head that are way better. Of course, “Don’t Look and Don’t Look Away”…come on. Pay me . Marketing sucks. Remember Clearance? Anyone.

General Hospital

Finn Carr is General Hospital’s New Rocco Falconeri

Dante (Dominic Zamprogna) and Lulu’s son, Rocco is getting a new look! Enter young actor, Finn Carr, who will take over the role on-air beginning this week.

Carr is very familiar to TV fans who have watched Hot in Cleveland, Fuller House, Criminal Minds and more.  He has also appeared in streaming series for Netflix including Alexa & Katie, and most recently in an episode of Paramount+’s, I Carly.

Now that Rocco is a bit older (with Carr taking over the role), will he figure more into the story of Dante/Sam’s (Kelly Monaco) relationship, and the arrival of Dante’s buddy, Cody (Josh Kelly) on to the Port Charles scene?

The role of Rocco was first played by twins through 2017. Since then, Mason Tannous, O’Neill Monahan, and Brady Bauer have all played the part at one time or another.  In story, it was actually Britt (Kelly Thiebaud) who carried baby Rocco when she was implanted with Dante and Lulu’s stolen embryo.

Soap Opera Digest first reported this latest ‘Rocco’ casting switch in their latest issue on newsstands now.

So, please welcome Finn to the cast of GH in the comment section below!

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News

Daytime Emmy-Winner Ted King Returns to B&B as Jack and Shares: “Sheila Might Want To Watch Her Back”

This week on The Bold and the Beautiful, things are set to take a startling turn.  First, in the latest promo for the CBS soap opera, Finn (Tanner Novlan) finally wakes up from his coma and Sheila (Kimberlin Brown) is right there with him! What will her next move be?

Meanwhile, newly crowned Daytime Emmy-winner for Outstanding Guest Performer in a Drama Series, Ted King (Jack), will be back on the canvas and that will come with more twists and turns in this already twisted storyline!

Photo: JPI

According to the latest issue of Soap Opera Digest on newsstands now, the character of Jack returns to Los Angeles after the massive falling out with his wife, Li (Naomi Matsuda) – who is somewhere under water at this point – and his biological son, Finn.  As viewers know, Finn was the ‘by-product’ of Jack’s affair with Sheila many years ago.

Now learning that Sheila shot both Finn and Steffy, Jack is not going to just let that go by quietly. Far from it!

King explained to SOD: “Sheila might want to watch her back.” He added, “This is not a happy family. At this point we’ve only seen Jack and Sheila extremely distant – and at each other’s throat.  So, I don’t think it’s going to get any better.”

Watch the latest promo for B&B below.  Then weigh-in; Glad to have Ted King back on the canvas? Will Jack get swept up again in Sheila’s machinations? Share your thoughts in the comment section.

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Days Of Our Lives

Sal Stowers On Final DAYS Airdate Shares: “What An Incredible Journey These Past Seven Years Have Been”; Lamon Archey Adds, “Days fans, THANK YOU! We made a SUPERCOUPLE & a SUPERFAMILY #ELANI”

That’s a wrap for both Sal Stowers and Lamon Archey and their on-screen alter egos, Lani and Eli Grant.  Today on the July 1st episode of Days of our Lives,  the couple exited Salem paving the way for the real-life departures of Sal and Lamon who are going on to pursue other TV and film roles.

On her final airdate, Sal tweeted: “What an incredible journey these past seven years have been. To all our #Elani crew and #Days fans thank you for loving and supporting us the way you did. We will miss you much, I will miss you. Xx”

Lamon Archey also added his own tweets, sharing: “#Days fans, THANK YOU! We made a #SUPERCOUPLE & a #SUPERFAMILY #ELANI”

In story, Julie (Susan Seaforth Hayes) had a special farewell for Eli, and Abe (James Reynolds) adopted Lani so he could be her father again, in very touching moments on the air-show.

Still the departures of Sal and Lamon, who became quite the popular duo as #Elani, will be a very big blow for the long-running NBC soap opera.  But in soap operas, you never know when your favorite actors or characters might return.

So, sad to see Lamon and Sal as Eli and Lani exit Salem today? Comment below.

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GH’s Nicholas Alexander Chavez (Spencer) talks with Michael Fairman immediately following his Daytime Emmy win for Outstanding Younger Performer in Drama Series. Leave A Comment
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Power Performance

Sal Stowers as Lani

Days of our Lives

Airdate: 7-1-2022

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