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CBS Dusts Off 80’s ‘Feel The Heat’ Promo Campaign for Y&R and B&B and Their Daytime Line-Up

By Michael Fairman

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Photo: CBS

We’re going old school with a new twist in the new CBS daytime image campaign which harkens back to the mid-80’s.  Soap fans recall when the CBS soap used promos called “Feel the Heat” which riffed-off of Robert Palmer’s classic hit, “Some Like It Hot”.  The themes play it to the steaminess and the seduction on your favorite daytime dramas.

The idea sprung from CBS Entertainment President Kelly Kahl. According to President and Chief Marketing Officer, Mike Benson: “Nostalgia is really resonating with audiences today. People want to go back in a time that they remember when life was different and simpler.”

Starting tonight on Wednesday June 8th look for the spots to run promoting: The Young and the Restless, The Bold and the Beautiful, The Talk, The Price is Right, and Let’s Make a Deal.

You can check out the original “Feel the Heat” promo campaign from 1985 below and click on the link here from Deadline for the first-look of the summer of 2022 version.

Now let us know, what do you think of the retro promo idea with the pastel colors for your favorite soaps and daytime shows? Share your thoughts in the comment section.

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CBS soaps don’t air in Hell, but now I have that song stuck in my head and I gotta dig up the Power Station album from the vinyl cold storage.

The heat at that time of the game was nbc with days Santa Barbara and another world that said so great to hear some like it hot by the power station. So miss the days of when our shows had the coin to license popular records. The music on board these days is horrendous and they actually give Emmy’s to these tired new songs! So glad we still have 4 soaps but as a lover of music the current scene is lacking so it’s nice to revisit a great track. Look forward to hearing it with current storylines attached

I’d be careful with the nostalgia bit, CBS. You might get long-time viewers feeling misty-eyed and longing for the soaps of yesteryear—you know, when they used to be really good?

I agree, Michael. What’s the point of this campaign? That soaps were “hot” in the 80s? Are they going to be showing vintage clips? Will they get back to using their neglected characters like Kevin, Chloe, Esther, Jill, Paul, Christine, Michael, Lauren, Fenmore? How about ditching Diane before she singlehandedly derails the show? Hot? Feels like NOT to me.

That dainty polite little slap between the two Capitol actresses. LOL! I LOVED Carolyn Jones as Myrna Clegg.

I liked when Clarence rapped the soap promos and also at the Emmys lol “the young and the restless or guiding light which one will win the emmy tonight?” LMAO

Also guiding light had a neat promo gimme the buzz with harley Blake frank and Dylan I loved guiding light I miss it so much!!!

I wasn’t watching Y&R and B&B in 1985. I had other interests. But if I had seen this “Feel the Heat” promo I definitely would not have watched. Tacky. But I do agree with Mike Benson. While not perfect, I think many of us are nostalgic for things in the past. I know I am. And good idea to promo their soaps in nightime prime time.

Goodness Gracious. Of all the nostalgic promos CBS could have gone with…”Feel the Heat?” Really. Umm, “Wild…Wilder!” “All in the name of Love?” “Try Me!” Those are three I can think of off the top of my head that are way better. Of course, “Don’t Look and Don’t Look Away”…come on. Pay me . Marketing sucks. Remember Clearance? Anyone.

General Hospital

Daytime Emmy Lifetime Achievement Award Preview: Genie Francis Talks Historic Run as ‘General Hospital’s’ Laura and Longtime Co-Star Tony Geary

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Genie Francis

On Friday, October 30, Genie Francis will receive the Lifetime Achievement Award during the 53rd annual Daytime Emmy Awards ceremonies. Ahead of her honor, Genie sat down with Extra host and Dancing with the Stars judge, Derek Hough to discuss her legendary soap career and enduring on-screen partnership with the late Anthony Geary (ex-Luke Spencer).

Speaking of joining GH as a young Laura Vining when she was just 14, Francis admitted,  “It was so scary, I mean you don’t know what you don’t know. If I really knew what I was in for I would have been terrified.”

Genie will be presented with her Lifetime Achievement Award by her husband of 40 years, actor and director, Jonathan Frakes.

Genie Francis

Courtesy/CBS

Commenting on being the recipient of the Daytime Emmys highest recognition, Francis expressed, it’s “a wonderful feeling of accomplishment,'” and on receiving the award from her husband, “It feels incredibly safe and takes a lot of my nerves out of it because I know he’s another one who’s just not going to let me screw up, right?”

THE LEADING MEN THROUGHOUT HER LIFE: JONATHAN FRAKES AND TONY GEARY

Speaking of feeling safe, Francis echoed that sentiment when getting teary-eyed over reflecting on her time as the all-time soap opera super couple, Luke and Laura with Tony Geary. Genie reflected, “I’m going to cry. He (Tony) made me who I am today. I learned so much from this man. He was so loving and so kind. She added about the famous dance at Wyndham’s department store between Luke and Laura, “If I was in his arms I could do it.”

That sentiment carried on for decades with Geary. Francis even admitted to Derek Hough, a secret, “I wear Tony Geary’s cologne. I just remember hugging him and smelling him and I said, ‘Oh, it smells so good.’ And he told me what it was and he said, ‘It’s unisex. You can wear it.’”

Tony Geary

Courtesy/Extra

Up until now, its hard to believe that Genie has only won once at the Daytime Emmys. It was back in 2007 in the Outstanding Supporting Actress category, where once on-stage to accept the gold statuette, she acknowledged Geary.

Genie continues to be humble regarding the impact and lasting impression she’s made on the soap genre saying to Hough, “I’ve never gotten my impact. I just don’t get it.”You can check out Extra’s segment with Genie Francis below.

Now weigh-in; are you happy and excited to see Genie being honored for her decades of work in the soaps? What has been your favorite storyline of Laura, or Luke and Laura through the years? Let us know via the comment section below.

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Beyond the Gates

RATINGS: ‘Beyond the Gates’ Bests ‘General Hospital’ in Key Demos

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Beyond the Gates and General Hospital ratings

Things continue to look up, up, up for CBS daytime’s Beyond the Gates. Now, in the latest Nielsen ratings picture, that 15-time Daytime Emmy nominated drama has moved into the #3 spot over legendary soap opera, General Hospital in the key women’s demos, 18-49 and 25-54.

In addition, according to data from Soap Opera Network, Beyond the Gates is closing the gap on General Hospital, even among total viewers. Let’s take a look at the week in question which are reflected in the latest ratings report.

For the week of October 5-9, 2026, Beyond the Gates is inching closer to an average of 1.8 million viewers tuning-in with the ratings week at 1,756,000. While down slightly from the previous week by -9,000, the series taped in Atlanta, is still up year-over-year +161,000.

Photo: CBS

BEYOND THE GATES

As for the all-important demos, Beyond the Gates delivered a 0.22 ratings share in women 18-49, which is up +0.02 week-over-week, while General Hospital fell to fourth place in ratings share for the demo with 0.21, which was on par from the previous week. Then, in women 25-54, Beyond the Gates scored a 0.32 ratings share; that’s 0.05 points more than GH who came in with 0.27 of the ratings share and up + 0.02 week-over-week.

So, what had viewers tuning-in to Beyond the Gates the week of October 5-9 2026? For starters: Hayley Lawson Hamilton’s (Marquita Goings) blackmail plot falls apart as Vernon Dupree (Clifton Davis) and Joey Armstrong (Jon Lindstrom) intervene to stop her in her tracks. Meanwhile, Ted Richardson (Keith D. Robinson) proposed to Shanice (Ernestine Johnson) in the Big Apple.

In addition, Smitty (Mike Manning) refused to participate in Martin’s (Brandon Claybon) upcoming political press conference due to liability concerns, and Andre (Sean Freeman) confronted Dani (Karla Mosley) about her near-death experience the night of the tornado and what it has to do with her ex-husband, Bill (Timon Kyle Durrett)!

Courtesy/ABC

GENERAL HOSPITAL

Over in Port Charles and General Hospital, the ratings week saw a slight uptick in total viewers of +6,000 with a total viewer average at 1,898,000, and up overall +20,o0o year-over-year.

In story, GH brought viewers, ADA Justine Turner (Nazneen Contractor) breaking off her secret romance with Sonny Corinthos (Maurice Benard) as she seemingly struggles to believe his professed innocence in the prison beatdown of Jenz Sidwell (Carlo Rota). Then as Sonny cannot get a single person to believe that he is telling the truth, his ex-wife, Carly (Laura Wright) shows up and stands by his side.

Elsewhere, Brook Lynn (Amanda Setton) and Chase’s (Brook Lynn) marriage continued to crumble, as Lulu (Alexa Havins) published explosive allegations that Willow (Katelyn MacMullen) drugged Drew (Cameron Mathison), after recording Sidwell in his hospital room, who later denies he said anything about Willow and Drew to Lulu.

As per usual, the number #1 and number #2 soaps of the week were The Young and the Restless and The Bold and the Beautiful. The sister soaps also saw the gap close between the two for the top spots with Y&R adding the most viewers for the week with both soaps losing the most viewers for the ratings period.

In total viewers, Y&R came in with 3,015,000 while B&B 2,628,000, which means there is less than 400,000 viewers separating the two.

So, what do you think of how Beyond the Gates outperformed General Hospital in the key demos for the week of October 5-9, 2026? Do you think its just a matter of time before Beyond the Gates overtakes General Hospital in total viewers for the #3 spot, or do you think the iconic daytime drama series can stave them off and maintain its hold on #3 in the viewership? Weigh-in via the comment section.

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All My Children

‘All My Children’ Alum Alan Dysert, Ex-Sean Cudahy, Passes Away at 75

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Alan Dysert

Alan Dysert, who played Sean Cudahy on ABC’s All My Children has died. He was 75-years-old. The news of his passing came from his wife Michele who shared via a Facebook post that Dysert died back on October 23.

“My heart is broken as I share that my beloved husband, Alan, passed away on October 23, 2026. While I am struggling to imagine life without him, I am forever grateful to have experienced what so many people spend their lives searching for — the love of a lifetime,” Michele expressed.

While a cause of death was not made public at this time, Michele admitted that Alan, “faced more than his share of health challenges over the years, yet he continued to approach life with determination, humor, and gratitude.”

Sean Cudahy

Photo: ABC

Dysert wrote about his battle with a rare, aggressive and incurable cancer in his 2023 autobiography, Lights, Camera, Cancer! He spoke of having undergone four major cancer-related surgeries, and many rounds of chemotherapy and CT scans.

SEAN CUDAHY WAS ‘BAD GUY’ PERSONFIED

On All My Children, Dysert played Sean Cudahy, the con man villain to his brother, good guy, Tom Cudahy played by Richard Shoberg. Dysert played the role between 1980 and 1990 returning for multiple story arcs, which included being revealed to be the murderer of Sybil Thorne. He was also involved in several affairs including with the impressionable Devon McFadden (Tricia Pursley).

THE LIVES HE TOUCHED

Alan’s longtime agent Melinda Eisnagule told PEOPLE his death is a “loss to our community and to the acting community at large. He touched so many lives and made the industry and the world a better place every day with his positive energy and kindness.”

Dysert leaves behind his wife, Michele and his two sons Cody and Cooper and will be remembered by those who knew him for a career that spanned the theatre, film, TV and performance coaching, and of course being a part of the legacy of All My Children.

Share your remembrances and condolences on the passing of Alan Dysert, All My Children’s Sean Cudahy, via the comment section below.

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Video Du Jour

Jonathan Bennett joins the cast of GH as Joe Fitzpatrick. Catch the latest promo! Leave a comment.Leave A Comment

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