News
CBS Dusts Off 80’s ‘Feel The Heat’ Promo Campaign for Y&R and B&B and Their Daytime Line-Up
We’re going old school with a new twist in the new CBS daytime image campaign which harkens back to the mid-80’s. Soap fans recall when the CBS soap used promos called “Feel the Heat” which riffed-off of Robert Palmer’s classic hit, “Some Like It Hot”. The themes play it to the steaminess and the seduction on your favorite daytime dramas.
The idea sprung from CBS Entertainment President Kelly Kahl. According to President and Chief Marketing Officer, Mike Benson: “Nostalgia is really resonating with audiences today. People want to go back in a time that they remember when life was different and simpler.”
Starting tonight on Wednesday June 8th look for the spots to run promoting: The Young and the Restless, The Bold and the Beautiful, The Talk, The Price is Right, and Let’s Make a Deal.
You can check out the original “Feel the Heat” promo campaign from 1985 below and click on the link here from Deadline for the first-look of the summer of 2022 version.
Now let us know, what do you think of the retro promo idea with the pastel colors for your favorite soaps and daytime shows? Share your thoughts in the comment section.
CBS soaps don’t air in Hell, but now I have that song stuck in my head and I gotta dig up the Power Station album from the vinyl cold storage.
The heat at that time of the game was nbc with days Santa Barbara and another world that said so great to hear some like it hot by the power station. So miss the days of when our shows had the coin to license popular records. The music on board these days is horrendous and they actually give Emmy’s to these tired new songs! So glad we still have 4 soaps but as a lover of music the current scene is lacking so it’s nice to revisit a great track. Look forward to hearing it with current storylines attached
I’d be careful with the nostalgia bit, CBS. You might get long-time viewers feeling misty-eyed and longing for the soaps of yesteryear—you know, when they used to be really good?
I agree, Michael. What’s the point of this campaign? That soaps were “hot” in the 80s? Are they going to be showing vintage clips? Will they get back to using their neglected characters like Kevin, Chloe, Esther, Jill, Paul, Christine, Michael, Lauren, Fenmore? How about ditching Diane before she singlehandedly derails the show? Hot? Feels like NOT to me.
That dainty polite little slap between the two Capitol actresses. LOL! I LOVED Carolyn Jones as Myrna Clegg.
I liked when Clarence rapped the soap promos and also at the Emmys lol “the young and the restless or guiding light which one will win the emmy tonight?” LMAO
Also guiding light had a neat promo gimme the buzz with harley Blake frank and Dylan I loved guiding light I miss it so much!!!
I wasn’t watching Y&R and B&B in 1985. I had other interests. But if I had seen this “Feel the Heat” promo I definitely would not have watched. Tacky. But I do agree with Mike Benson. While not perfect, I think many of us are nostalgic for things in the past. I know I am. And good idea to promo their soaps in nightime prime time.
Goodness Gracious. Of all the nostalgic promos CBS could have gone with…”Feel the Heat?” Really. Umm, “Wild…Wilder!” “All in the name of Love?” “Try Me!” Those are three I can think of off the top of my head that are way better. Of course, “Don’t Look and Don’t Look Away”…come on. Pay me . Marketing sucks. Remember Clearance? Anyone.
While Finn (Tanner Novlan) is unaware that his wife Steffy (Jacqueline MacInnes Wood) is pregnant and that she is supposedly carrying Carter Walton’s (Lawrence Saint-Victor) child on The Bold and the Beautiful, Tanner Novlan is keeping busy, not only on the CBS soap, but in an upcoming new feature for the streamer Roku entitled Cowboy Hearts.
Laguna Beach star Kristen Cavallari is the lead opposite Novlan. The log lines of the story tease, “When a no-nonsense reality TV producer (Cavallari) is sent to Georgia to oversee the reboot of the hit dating show ‘Cowboy Hearts,’ she expects chaos behind the scenes, not romantic sparks with the cowboy himself (Novlan). Now, with the cameras rolling and her job on the line, she’ll have to decide if love is worth going off script.”
Taking to his Instagram to confirm his casting, Tanner Novlan shared, “Cowboy Hearts coming to @therokuchannel early ‘27!” The caption was posted alongside two photos of Tanner in the film wearing a cowboy hat, and a video with Tanner shirtless in said cowboy hat, but riding a horse. Tanner’s wife, former B&B actress, Kayla Ewell (ex-Caitlin Ramirez) joked in the comment thread, “Can you bring the cowboy hat home?”
Photo: JPI
KRISTEN CAVALLARI RETURNS TO ACTING AFTER 15 YEARS
Cavallari also recently starred as herself in an episode of ABC’s 9-1-1: Nashville, but Cowboy Hearts marks her first acting role in 15 years since she appeared in an episode of ABC comedy series, The Middle. Earlier in her career, Kristen appeared in the Laguna Beach spinoff, The Hills (as herself), plus episodes of Veronica Mars and CSI: NY.
The partnership of Roku and Cavallari comes from her having the biggest unscripted launch ever on the Roku platform with The Reunion: Laguna Beach. Now, Cowboy Hearts will launch sometime next year with Cavallari saying in a statement to Deadline, “I’m so excited to be stepping back into acting and getting to do something completely different with a rom-com. After such a great experience working with Roku on The Reunion: Laguna Beach, it feels especially exciting to be working with their team again — but this time for a scripted film. I can’t wait for everyone to see it.”
MORE THAN JUST BOLD AND BEAUTIFUL
As for Tanner Novlan, he has been playing Dr. John Finn Finnegan since July of 2020 on the CBS daytime drama series. He’s also well known for his role as the bad actor/ spokesperson in the Liberty Biberty commercial spots for Liberty Mutual, and his recurring role on Roswell, New Mexico.
Novlan is no stranger as a leading man in rom-coms, too. He previously appeared in 2019’s My Best Friend’s Christmas, 2022’s Christmas Class Reunion, and 2024’s Debbie Macomber’s Joyful Mrs. Miracle.
So, intrigued to see Tanner in Cowboy Hearts when it comes out next year? On B&B, do you think Finn is really the baby-daddy to Steffy’s unborn baby that will be revealed later down the road? Let us know via the comment section.
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Tonight on September 15, R. J. Decker’s returns for its second season immediately following the season 35 premiere of ABC’s Dancing with the Stars. In the season premiere, as previously reported Lucas Adams (ex-Noah Newman, The Young and the Restless, and ex-Tripp Dalton, Days of our Lives) is one of the guest stars.
The season 2 premiere will also server as a crossover event with cameos from Dancing with the Stars pros Jenna Johnson and Val Chmerkovskiy, as well as The Bachelor’s Joey Graziadei, who won the Mirror Ball Trophy in season 33.
In the logline for tonight’s episode pf R.J. Decker (10 pm ET/PT) entitled, The Point of Us Breaking, a reunion with an old prison acquaintance pulls R.J. into a string of daring bank heists as the fallout from Victor Ochoa’s death deepens.
Photo: ABC
WHO IS LUCAS ADAMS PLAYING ON R.J. DECKER?
Taking to his Instagram story from the set of R. J. Decker, Lucas Adams, in what looks like prison garb, explains a bit about the character he plays in the crime series. ‘What’s up? It’s Lucas Adams, and I play Liam Jansen. I’ve got myself into a sticky situation, hopefully me and my little dog can get out of there safely!”
R.J, Decker stars Scott Speedman in the leading role as the private investigator. The series is inspired by Carl Hiaasen’s 1987 novel Double Whammy, the popular, comedic ABC crime drama follows disgraced newspaper photographer and ex-con R.J. Decker as he reinvents himself as a P.I. in South Florida.
Photo: JPI
HOW DID NOAH NEWMAN LEAVE GENOA CITY?
Lucas Adams departed The Young and the Restless on-screen back on the August 3, 2026 episode when Noah and Sienna Bacall (Tamara Braun) decided to leave Genoa City and head back to Los Angeles to get away from Matt Clark (Roger Howarth).
Adams had portrayed Nick (Joshua Morrow) and Sharon’s (Sharon Case) son for a little under a year having debuted on November 4, 2025. Previously, Adams played Tripp Dalton on Days of Our Lives from 2017-2024 with multiple runs on the soap opera.
R.J. Decker airs Tuesdays at 10 p.m. ET on ABC and be released on Hulu the following day with some major rebroadcasts of new episodes including tonight’s which can also be seen next Sunday on September 20 at 8pm ET.
So, will you be checking out Lucas Adams in the season two premiere of R.J. Decker? Let us know via the comment section below.
Longtime General Hospital favorite, Kelly Monaco (ex-Sam McCall), took to her Instagram on Tuesday, September 15 and shared that she is six months, seven days sober from alcohol. Monaco played Sam for 21 years on the ABC soap opera.
Accompanied by a screenshot from the I Am Sober app that tracks the progress of anyone struggling with or trying to not drink, Monaco wrote, “Now the whole 6/7 thing makes sense! #duces.”
Monaco has kept a very low profile since her final episode on General Hospital aired back on October 30, 2024, when Sam had a shocking heart attack and died. It was later revealed that Daytime Emmy nominee, Jeff Kober (ex-Cyrus Renault) injected Sam’s IV with a fatal dose of digitalis.
Photo: JPI
KELLY MONACO HAS KEPT MORE TO HERSELF SINCE LEAVING GH
This year, Kelly has posted on her Instagram account a total of four times, most recently to celebrate her mother, Carmina’s birthday, who turned 70 just four days ago.
Jumping into the comment thread on Kelly announcing her sobriety were several of her former GH co-stars including Brandon Barash (ex-Johnny, GH) who shared, “Love this. Congrats! 👏👏👏,” Ingo Rademacher (ex-Jax, GH) who just posted the hands up and heart emojis, and Lexi Ainsworth (ex-Kristina, GH) who wrote, “So proud of you 👏 badass.”
Photo: ABC
DANCING WITH THE STARS BEGINS NEW SEASON; KELLY WAS THE SEASON ONE CHAMP
With this season’s Dancing with the Stars about to kick-off tonight, in which Kelly was the first-ever celebrity winner in season one and returned for an All-Star version, might we hear from her on her picks or thoughts on this year’s batch of contestants?
One thing has remained a constant with Kelly’s unwavering fan base, they want her back on General Hospital, because as we know in the soaps, many characters somehow come back from the dead, so why couldn’t Sam?
Share your thoughts for Kelly and her six months of sobriety via the comment section below and if you would still like to see her back on General Hospital or even another soap opera within the next few years.
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‘The Bold and the Beautiful’s’ Tanner Novlan Set to Star in Roku Rom-Com ‘Cowboy Hearts’
DANCING WITH THE STARS Season 35 Premiere: Which Male Impressed on Night One? Who Was Sent Home?
THE BOLD AND THE BEAUTIFUL: Carter Has a Way Out and Implores Steffy, “Say You’ll Be Our Donor and Surrogate!”
TUNE-IN: ‘R. J. Decker’ Season 2 Premiere: Y&R and DAYS Alum Lucas Adams Guest Stars
‘General Hospital’ Alum Kelly Monaco Reveals She’s Six Months Sober
‘General Hospital’s’ Steve Burton and Bradford Anderson to Star in New Holiday Movie
Jess Walton Memoir ‘The Young and the Rest of Us’ Set for Release in 2027
RATINGS: ‘General Hospital’ Shows Most Gains in Total Viewers Week-Over-Week and Up in Key Demo
Y&R’s Co-Head Writer Jamey Giddens, Ahead of November Stories and Scripts Debut with Dan O’Connor, Explains How Fall Tees Up Their Plans for Genoa City
‘General Hospital’s’ Bluesy Burke Marks 1 Year as Charlotte Cassadine: ‘It’s The Best Gift I’ve Ever Received’
DANCING WITH THE STARS Season 35 Premiere: Which Male Impressed on Night One? Who Was Sent Home?
THE BOLD AND THE BEAUTIFUL: Carter Has a Way Out and Implores Steffy, “Say You’ll Be Our Donor and Surrogate!”
Soap Alums Remembered During In Memoriam Segment at 78th Emmy Awards; Patrick Muldoon Omitted
GENERAL HOSPITAL: Jason and Britt Break Up After Realizing They Can’t Trust Each Other
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