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George Cheeks, CBS President & CEO, on Timeline to Launch New Daytime Drama, ‘The Gates’: “We’re So Focused on Getting it Right”
March 2024 will be remembered in the TV and soap world when the news broke that CBS is prepping a brand new daytime drama. Many had thought a major network would never bring a new daytime soap into the world, given that the last time it was attempted was 25 years ago when the now defunct Passions bowed on NBC.
However, The Gates is definitely in development and moving forward with some major players associated with it including: Michele Val Jean as The Gates writer, showrunner and one of its executive producers, and Sheila Ducksworth from NAACP Venture
Now, for the first time since its announcement, George Cheeks, the president and CEO of CBS and chief content officer for news and sports at Paramount+, spoke on the project that will feature a Black family as its central focus who live in a wealthy gated community.
Photo: NAACP
Speaking with Vulture, and when asked if The Gates is really something that truly has a chance of getting on the air, Cheeks clarified, “It’s super real. And just to give you a little bit of the backstory, when we hired Sheila Ducksworth to run the NAACP Venture, she and I had multiple meetings talking about what different genres she was going to lean into, and we talked a lot about daytime.”
Cheeks added, “One of the things that the data made very clear to both of us is that daytime soap operas over index with Black women, and yet when you look at soap operas, it’s usually sort of a white-led family with supporting characters that reflect more of our society. So we just thought, wouldn’t it be interesting to flip that and make the core anchor family a Black family, and then make the other characters reflect more the broader scope of society?”
Photo: JPI
The CEO gave props to Michele Val Jean, and how Ducksworth came to the table with the former B&B and GH writer. “She found this great writer, Michele Val Jean, who’s been in the soap opera space for 30 years. She came up with a pitch, and we loved it,” shares Cheeks. “We brought Procter & Gamble into it as well, because if there were going to be (product) integrations, we could do it more holistically and organically. All of that is to say, we did a lot of work on the front end to put this together. So while yes, it’s development, it’s accelerated development.”
When prodded on the timeline of when The Gates could come to full fruition, Gates related, “The actual timeline and when we’re going to do it is still uncertain, because we want to get this right. I mean, there hasn’t been a new soap opera launch since I can’t even begin to tell you when. But we have great success with Bold and the Beautiful and Young and the Restless, and so we think we’re the right folks to be launching a new soap. I wish I could tell you more about exact timing, but we’re so focused on getting it right, and that will dictate when we’re ready to launch it.”
The CBS exec also shared that whether The Gates will wind up an hour soap or half-hour is not yet determined, but that it is being developed as an hour show.
So, after reading what George Cheeks, the CBS President & CEO had to say about ‘The Gates’, are you even more excited for what looks to the first new network soap in 25 years? Comment below.
I hope they do get it right, because if they do, this could really be a hit. But we also cannot deny the core soap-viewing audiences. Changes need to be made for the FUTURE of soaps, and it needs to be catered to that. No tropes, no recasting, no melodramatic music. Do this the RIGHT way!
So many, many, many years from now. LOL!!! Too bad he wasn’t (maybe he was) about releasing, streaming all the cancelled P&G soaps?! How big is their library?
P&G, not CBS, controls the library of their soaps. This includes:
Another World
As the World Turns
The Edge of Night
Guiding Light
Search for Tomorrow
Texas
Bring back guiding light with the Shayne’s the Lewises and the Spauldings!
Those people are long gone
It just wouldn’t be the same with different actors
How about the Bauers, can you imagine someone other than Charita playing Bert?
Or do you mean bring back repeats?
I just don’t see this succeeding. People don’t have the time to invest in daytime dramas any longer. Y&R and B&B are getting lower ratings than GL and ATWT got when they were canned over a decade ago. The viewers are just not there.
Network TV ratings are down regardless of the time of day. Over the last ten years, it should be noted that daytime ratings have declined at a slower pace than primetime. Any of the 3 remaining network soaps pull in some numbers that are equivalent or higher than some 10pm dramas.
The backing of P&G with their ad spend is another plus for The Gates. Still weird to speak of P&G again in a positive tone when it comes to soaps.
Scheduling may also be key. If they shift B&B later and sandwich The Gates between Y&R and B&B, that adds to potential viewership.
It’s an uphill battle but definitely not a lost cause.
I totally agree!
I believe if there is still equality in nationalities, it should be a hit. perhaps at more Christian families value to daytime since people are getting closer to God.
#BARF
There used to be a “Christian” soap called “Another Life” on the Trinity Broadcasting Network. And unholy shit, was it ever BORING.
Yes I know that my comments will be considered “biased” because I’m the Devil, but seriously… it was bad.
I watched some of “Another Life.” You’re right–incredibly bad.
They are? News to me.
I’ve recently started attending church again myself, after years away, but everything I read says the opposite of what you’re stating: church attendance remains at historic lows and on a downward trend. Organized religion does not, for the most part, speak to younger people (or if it does, it speaks very negatively). Given what passes for the public face of Christianity today, it’s hardly surprising. I still can’t fathom how good Christians (who I still think make up the majority) have let the extremists speak for all Christians.
Maybe you mean they’re doing it, but not in an organized way?
Even in the golden age of daytime dramas it was notoriously difficult for a new soap to build and sustain a loyal fanbase which is critical for a soap’s success.
History is not on the side of this new soap unless it is more like those limited episodes per year soaps found online or primetime. A 5 day a week, all year long soap is a different beast and the last new soap like that to beat the odds was B&B. Mind you B&B was created by a soap artist Bill Bell and not a bunch of suits trying to manage a show to appeal to their target demographic.
One is storytelling and other one is marketing — and when the business end over shadows the creative end, you rarely get a hit show from it, yet I hope to be proven wrong on this.
I too wonder about the approach and what he means by “getting it right.” The number of corporate entities involved also makes me nervous. The last thing any new soap needs is to be meddled to death from above. I hope they work out the basic approach (in particular, they figure out how this new approach to marketing is going to function in an organic way) and then back the hell off and let Ms. Val Jean tell her stories. If they don’t–if they keep up the micromanaging of the last three decades–I don’t have a lot of hope.
Any Soap or Series can be good if it has the right actors so I’m hoping at least for a few familiar faces , something that will give us the incentive to watch and don’t care, really what color they are.
BTW,I am really enjoying The Black Hamptons a nighttime drama that started a few years back and then it got “put aside”, the producer says it was not canceled but is now back and as a not black person, I thoroughly enjoy it, great and familiar actors, specially the men, wow! See, even a 91 yr.old can enjoy as much as the younger people.
Focusing on getting this right? Great. How about focusing on doing the same for their current soaps? B&B has a 9 toe fetish, and Y&R is hanging on by a thread with their shoestring budget and their terrible green screen. Both shows also need a new head writer, but especially Y&R.
Rosie O’Donnell revealed that she plans to head back to a seat at the table of ABC’s morning talk show The View.
The announcement came during Monday’s episode of The Tangle Podcast where she shared she will participate in “in whatever way they want” her or “just as a guest” for its upcoming 30th season.
The View’s season 30 will kick-off this fall in September. O’Donnell explained, “They’re bringing back all the hosts, I think. And, you know, I’m pretty proud of that show, what it’s become and how it really speaks to the people and to politics.”
Photo: ABC
ROSIE ON HER PREVIOUS GO-ROUNDS ON THE VIEW
As fans of The View know, O’Donnell famously had two different one-year stints on the talk show in 2007 and again in 2014- 2015. She often feuded with then co-host Elizabeth Hasselbeck.
However, during her discussion with host, Kyle Ridley on The Tangle Podcast, O’Donnell also noted she often had tense moments with longtime moderator and anchor, Whoopi Goldberg.
O’Donnell also expressed, “Many, many people got the short end of the stick there. It was, you know, it was a factory where people were being churned in and out and their tenuous security, nobody got to be calm. It also was a show at the time that was run by a man. A show created by a woman, for women, about women, and the man was deciding what we should talk about. And that didn’t sit right with me, you know.”
Back in 2023, Brooke Shields had asked Rosie on her podcast, Now What? with Brooke Shields, about how she felt on her two stints at The View and all the controversy that surrounded it. Rosie at that time, stated, “I know this, it’s not the best use of my talent to get in a show where I have to argue and defend basic principles of humanity and kindness. It was not something I’d ever do again.”
You can check out the clip with Rosie and Kyle Ridley discussing her return to The View in some form for its upcoming 30th season below.
Then weigh-in: Would you be excited to see Rosie, even for a one-day or a week guest stint on the upcoming celebratory season of The View, or not so much? Let us know via the comment section.
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In what could prove to be a massive shake-up ahead, both the TV Academy (ATAS), who presides over the Primetime Emmys, and the National Academy of Television Arts and Sciences (NATAS), who preside over the Daytime Emmys, are in exploratory reunification discussions to merge the two organizations into one.
Both sides received an overwhelming vote and support from their boards to evaluate what a unified Academy could look like. However there is no formal calendar at this juncture for the discussions. In addition, because of the ongoing unification talks that should occur, the TV Academy board has voted to extend all current sitting Governors’ terms by one year so they can see the process through.
Boards at both organizations voted overwhelmingly to evaluate what a unified Academy could make possible: a strong vision for the Academy’s future, more effective thought leadership for the industry, broader service and support for members coast-to-coast, and new momentum and opportunities across the full complement of national Emmy competitions.
Photos: ATAS/NATAS
AFTER NEARLY 50 YEARS, CAN THE EMMYS BE UNDER ONE BANNER?
In a joint statement, ATAS and NATAS shared, “Television remains the most powerful medium we have to shape culture and prompt conversations that define us—no matter the size of the screen, With the business of television undergoing such a monumental transformation, this is the right moment to explore a reunification of our Academies, providing our members and our industry with a bolder voice advocating for them and a stronger partner to navigate the future with them.”
If the reunification talks continue, this would be the first time since the two Emmy organizations split back on June 30, 1977 that they have tried to come together, all of this after almost three decades of often uneasy and strained tension between the two.
The most recent joint change came in 2022 when a move of the game show categories went from NATAS to ATAS’ and now are in the Primetime Emmys.
Deadline notes that a unification of the two television academies who overall preside over nighttime and daytime programming would be similar how SAG and AFTRA used to represent performers from completely different dayparts of work.
Could the Daytime Emmys finally see some love in primetime and have their major categories televised as part of the annual kudofest every September? Stay tuned.
Meanwhile, the 78th Primetime Emmy Awards ceremony will take place live on Monday, September 14th starting at 8:00 p.m. ET / 5:00 p.m. PT and air on NBC and stream on Peacock emanating from the Peacock Theatre in Los Angeles. While, the 53rd annual Daytime Emmy Awards will take place on Friday, October 30, time to be announced, live from the Hollywood Palladium and will be streamed on watchtheemmys.tv
The National Academy of Television Arts & Sciences (NATAS) is a service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Awards for News & Documentary, Sports, Daytime and Children’s & Family programming, as well as achievements in television Technology & Engineering.
The Television Academy (ATAS) strives to shape and advance the dynamic television landscape; cultivate a diverse, inclusive and accessible professional community; and advocate for the television industry while capturing the spirit of a new generation of content creators and industry professionals. Through innovative programs, publications and events, the Academy and its Foundation foster and empower storytellers. The Academy also celebrates those who excel in the industry recognizing their achievements through awards and accolades, including the renowned Emmy Award. Membership in the Academy is open to working professionals in the television industry.
So, would you like to see the Primetime Emmy and the Daytime Emmys fold into one show if the two unions reached a unification arrangement? Do you hope that after almost 50 years, the two organizations can finally make some serious headway? Share your thoughts via the comment section below.
Beyond the Gates
53rd Annual Daytime Emmy Nominations Announced: ‘The Young and the Restless’ Tops With 18, ‘Beyond the Gates’ With 15
The National Academy of Television Arts & Sciences (NATAS) today announced the full list of nominees for the upcoming 53rd Annual Daytime Emmy Awards, and it was CBS daytime’s The Young and the Restless and broadcast television newest soap opera, Beyond the Gates that racked up the most nominations with 18 and 15, respectively.
General Hospital was next with 13 overall nominations, followed by Days of our Lives with 8 and The Bold and the Beautiful with 7 nods. The full reveal on Tuesday, follows the announcement of several major categories including Lead Actor and Actress on Monday via Extra and Entertainment Tonight and The View today revealing Daytime Drama Series and more.
The 53rd Annual Daytime Emmys ceremony are set to take place on Friday, October 30 at the historic Hollywood Palladium in Hollywood, California. The ceremony is currently planned to stream via watch.theemmys.tv and its associated apps. For the second year in a row, both the main Emmys and the Creative Arts will be presented together in one night.
Photo: CBS
In a statement, Adam Sharp, President and CEO of NATAS expressed, “We’re proud to honor the extraordinary talent and creative teams whose work continues to define and elevate daytime television, As the Daytime landscape evolves and new forms of storytelling emerge, we remain committed to recognizing the innovation happening across the industry.”
“Each year, the Daytime Emmy Awards celebrate the creativity, passion, and dedication that drive this vibrant community of storytellers,” said Rachel Schwartz, Head of the Daytime Emmy Awards. “Congratulations to this year’s nominees, whose work continues to entertain, inspire and connect with audiences every day. We look forward to celebrating their remarkable achievements in Hollywood this October.”
The Daytime Emmy Awards have recognized outstanding achievement in television programming and crafts since 1974, honoring work in a variety of genres, including daytime dramas, talk series, entertainment news, culinary, adventure, instructional and legal/courtroom programming. This year’s Lifetime Achievement Honoree, Gold & Silver Circle Inductees, and ceremony host will be announced at a later date.
Now below, check out the nominees in the daytime drama, talk show, entertainment news series and creative arts categories. Congratulations to all!
Photo: JPI
Outstanding Daytime Drama Series
Beyond the Gates
Days of Our Lives
General Hospital
The Young and the Restless
Outstanding Lead Actress in a Daytime Drama Series
Stacy Haiduk (as Kristen DiMera), Days of Our Lives
Karla Mosley (as Dani Dupree), Beyond the Gates
Michelle Stafford (as Phyllis Summers), The Young and the Restless
Heather Tom (as Katie Logan), The Bold and the Beautiful
Tamara Tunie (as Anita Williams Dupree), Beyond the Gates
Photo: ABC
Outstanding Lead Actor in a Daytime Drama Series
Eric Braeden (as Victor Newman), The Young and the Restless
Steve Burton (as Jason Morgan), General Hospital
Scott Clifton (as Liam Spencer), The Bold and the Beautiful
Thorsten Kaye (as Ridge Forrester), The Bold and the Beautiful
Christian Jules Le Blanc (as Michael Baldwin), The Young and the Restless
Outstanding Supporting Actress in a Daytime Drama Series
Linsey Godfrey (as Sarah Horton), Days of Our Lives
Camryn Grimes (as Mariah Copeland), The Young and the Restless
Beth Maitland (as Traci Abbott), The Young and the Restless
Trisha Mann-Grant (as Leslie Thomas), Beyond the Gates
Amanda Setton (as Brook Lynn Quartermaine), General Hospital
Outstanding Supporting Actor in a Daytime Drama Series
Sean Dominic (as Nate Hastings), The Young and the Restless
Timon Kyle Durrett (as Bill Hamilton), Beyond the Gates
Michael Graziadei (as Daniel Romalotti), The Young and the Restless
Roger Howarth (as Matt Clark), The Young and the Restless
Mike Manning (as Bradley “Smitty” Smith), Beyond the Gates
Lawrence Saint-Victor (as Carter Walton), The Bold and the Beautiful
Photo: ABC
Outstanding Emerging Talent in a Daytime Drama Series
Braedyn Bruner (as Emma Scorpio-Drake), General Hospital
Al Calderon (as Javier Hernandez), Days of Our Lives
Alice Halsey (as Rachel Black), Days of Our Lives
Giovanni Mazza (as Gio Palmieri), General Hospital
Ambyr Michelle (as Eva Thomas), Beyond the Gates
Arielle Prepetit (as Naomi Hamilton Hawthorne), Beyond the Gates
Outstanding Guest Performance in a Daytime Drama Series
Jasmine Burke (as June Hughes), Beyond the Gates
Jeff Kober (as Cyrus Renault), General Hospital
Eva LaRue (as Natalia Rogers-Ramirez), General Hospital
Christopher Sean (as Paul Narita), Days of Our Lives
Ray Wise (as Ian Ward), The Young and the Restless
Outstanding Writing Team for a Daytime Drama Series
Beyond the Gates
The Bold and the Beautiful
Days of Our Lives
General Hospital
Photo: CBS
Outstanding Directing Team for a Daytime Drama Series
Days of Our Lives
General Hospital
The Young and the Restless
Outstanding Casting for a Daytime Program
Beyond the Gates
General Hospital
The Young and the Restless
Outstanding Daytime Talk Series
3rd Hour of TODAY
The Drew Barrymore Show
The Kelly Clarkson Show
Live With Kelly and Mark
TODAY With Jenna & Friends
The View
Photo: ABC
Outstanding Daytime Talk Series Host
Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin & Ana Navarro, The View
Kelly Clarkson, The Kelly Clarkson Show
Tamron Hall, Tamron Hall
Jennifer Hudson, The Jennifer Hudson Show
Sherri Shepherd, Sherri
Outstanding Entertainment News Series
Access Hollywood
Entertainment Tonight
Extra
Outstanding Daytime Personality (Daily)
Mona Kosar Abdi, Derek Hough & Terri Seymour, Extra
Cassie DiLaura, Denny Directo, Kevin Frazier, Rachel Smith & Nischelle Turner, Entertainment Tonight
Scott Evans, Zuri Hall, Kit Hoover & Mario Lopez, Access Hollywood
Star Jones & Corey Jovan, Divorce Court
Photo: WBTV
Outstanding Arts and Popular Culture Program
Beyond the Gates: Welcome to the Neighborhood — An Entertainment Tonight Special
Off Script With The Hollywood Reporter
Variety & CNN Actors on Actors
Variety Studio: Actors on Actors
Working In the Theatre
Outstanding Music Direction and Composition for a Daytime
Beyond the Gates, Episode 103
Have Guitar Will Travel World
The Kelly Clarkson Show Episode 5033
Let Frankie Cook,” Getting the Band Back Together
Macy’s Thanksgiving Day Parade
Outstanding Technical Direction and Video for a Daytime Program
Beyond the Gates, Episode 104
The Bold and the Beautiful,” Episode 9511
Disney Parks Magical Christmas Day Parade”
The Jennifer Hudson Show, ” Episode 4041
Macy’s Thanksgiving Day Parade”
Photo: CBS
Outstanding Hairstyling and Makeup for a Daytime Program
Beyond the Gates, Episode 103
General Hospital, Episode 15719
The Kelly Clarkson Show,” Episode 5033
The Young and the Restless,” Episode 13273
Outstanding Costume Design / Styling for a Daytime Program
The Jennifer Hudson Show, Episode 4140
The Kelly Clarkson Show
Macy’s Thanksgiving Day Parade
The Young and the Restless Episode 13149
The Young and the Restless Episode 13273
Outstanding Sound Mixing and Sound Editing for a Live Daytime Program
The Bold and the Beautiful, Episode 9658
The Jennifer Hudson Show Episode 4039
The Kelly Clarkson Show Episode 5007
Macy’s Thanksgiving Day Parade
The Young and the Restless,” Episode 13260
Outstanding Lighting Direction for a Daytime Program
Beyond the Gates Episode 104
General Hospital Episode 15624
The Jennifer Hudson Show Episode 4010
The Kelly Clarkson Show Episode 6169
Macy’s Thanksgiving Day Parade”
Outstanding Art Direction/Set Decoration/Scenic Design for a Daytime Program
The Kelly Clarkson Show Episode 5033
Live with Kelly and Mark Episode 250414
The View Episode 6280
The Young and the Restless Episode 13145
The Young and the Restless Episode 13244
So, what do you think of the 53rd annual Daytime Emmy nominations? Who are you happy to see receive a nomination and who do you think was snubbed? Weigh-in via the comment section.
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