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George Cheeks, CBS President & CEO, on Timeline to Launch New Daytime Drama, ‘The Gates’: “We’re So Focused on Getting it Right”

By Michael Fairman

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Photo: CBS

March 2024 will be remembered in the TV and soap world when the news broke that CBS is prepping a brand new daytime drama. Many had thought a major network would never bring a new daytime soap into the world, given that the last time it was attempted was 25 years ago when the now defunct Passions bowed on NBC.

However, The Gates is definitely in development and moving forward with some major players associated with it including: Michele Val Jean as The Gates writer, showrunner and one of its executive producers, and Sheila Ducksworth from NAACP Venture

Now, for the first time since its announcement, George Cheeks, the president and CEO of CBS and chief content officer for news and sports at Paramount+, spoke on the project that will feature a Black family as its central focus who live in a wealthy gated community.

Photo: NAACP

Speaking with Vulture, and when asked if The Gates is really something that truly has a chance of getting on the air, Cheeks clarified, “It’s super real. And just to give you a little bit of the backstory,  when we hired Sheila Ducksworth to run the NAACP Venture, she and I had multiple meetings talking about what different genres she was going to lean into, and we talked a lot about daytime.”

Cheeks added, “One of the things that the data made very clear to both of us is that daytime soap operas over index with Black women, and yet when you look at soap operas, it’s usually sort of a white-led family with supporting characters that reflect more of our society. So we just thought, wouldn’t it be interesting to flip that and make the core anchor family a Black family, and then make the other characters reflect more the broader scope of society?”

Photo: JPI

The CEO gave props to Michele Val Jean,  and how Ducksworth came to the table with the former B&B and GH writer. “She found this great writer, Michele Val Jean, who’s been in the soap opera space for 30 years. She came up with a pitch, and we loved it,” shares Cheeks. “We brought Procter & Gamble into it as well, because if there were going to be (product) integrations, we could do it more holistically and organically. All of that is to say, we did a lot of work on the front end to put this together. So while yes, it’s development, it’s accelerated development.”

When prodded on the timeline of when The Gates could come to full fruition, Gates related, “The actual timeline and when we’re going to do it is still uncertain, because we want to get this right. I mean, there hasn’t been a new soap opera launch since I can’t even begin to tell you when. But we have great success with Bold and the Beautiful and Young and the Restless, and so we think we’re the right folks to be launching a new soap. I wish I could tell you more about exact timing, but we’re so focused on getting it right, and that will dictate when we’re ready to launch it.”

The CBS exec also shared that whether The Gates will wind up an hour soap or half-hour is not yet determined, but that it is being developed as an hour show.

So, after reading what George Cheeks, the CBS President & CEO had to say about ‘The Gates’, are you even more excited for what looks to the first new network soap in 25 years? Comment below.

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I hope they do get it right, because if they do, this could really be a hit. But we also cannot deny the core soap-viewing audiences. Changes need to be made for the FUTURE of soaps, and it needs to be catered to that. No tropes, no recasting, no melodramatic music. Do this the RIGHT way!

So many, many, many years from now. LOL!!! Too bad he wasn’t (maybe he was) about releasing, streaming all the cancelled P&G soaps?! How big is their library?

P&G, not CBS, controls the library of their soaps. This includes:
Another World
As the World Turns
The Edge of Night
Guiding Light
Search for Tomorrow
Texas

Bring back guiding light with the Shayne’s the Lewises and the Spauldings!

Those people are long gone
It just wouldn’t be the same with different actors
How about the Bauers, can you imagine someone other than Charita playing Bert?
Or do you mean bring back repeats?

I just don’t see this succeeding. People don’t have the time to invest in daytime dramas any longer. Y&R and B&B are getting lower ratings than GL and ATWT got when they were canned over a decade ago. The viewers are just not there.

Network TV ratings are down regardless of the time of day. Over the last ten years, it should be noted that daytime ratings have declined at a slower pace than primetime. Any of the 3 remaining network soaps pull in some numbers that are equivalent or higher than some 10pm dramas.

The backing of P&G with their ad spend is another plus for The Gates. Still weird to speak of P&G again in a positive tone when it comes to soaps.

Scheduling may also be key. If they shift B&B later and sandwich The Gates between Y&R and B&B, that adds to potential viewership.

It’s an uphill battle but definitely not a lost cause.

I totally agree!

I believe if there is still equality in nationalities, it should be a hit. perhaps at more Christian families value to daytime since people are getting closer to God.

#BARF

There used to be a “Christian” soap called “Another Life” on the Trinity Broadcasting Network. And unholy shit, was it ever BORING.

Yes I know that my comments will be considered “biased” because I’m the Devil, but seriously… it was bad.

I watched some of “Another Life.” You’re right–incredibly bad.

They are? News to me.

I’ve recently started attending church again myself, after years away, but everything I read says the opposite of what you’re stating: church attendance remains at historic lows and on a downward trend. Organized religion does not, for the most part, speak to younger people (or if it does, it speaks very negatively). Given what passes for the public face of Christianity today, it’s hardly surprising. I still can’t fathom how good Christians (who I still think make up the majority) have let the extremists speak for all Christians.

Maybe you mean they’re doing it, but not in an organized way?

Even in the golden age of daytime dramas it was notoriously difficult for a new soap to build and sustain a loyal fanbase which is critical for a soap’s success.

History is not on the side of this new soap unless it is more like those limited episodes per year soaps found online or primetime. A 5 day a week, all year long soap is a different beast and the last new soap like that to beat the odds was B&B. Mind you B&B was created by a soap artist Bill Bell and not a bunch of suits trying to manage a show to appeal to their target demographic.

One is storytelling and other one is marketing — and when the business end over shadows the creative end, you rarely get a hit show from it, yet I hope to be proven wrong on this.

I too wonder about the approach and what he means by “getting it right.” The number of corporate entities involved also makes me nervous. The last thing any new soap needs is to be meddled to death from above. I hope they work out the basic approach (in particular, they figure out how this new approach to marketing is going to function in an organic way) and then back the hell off and let Ms. Val Jean tell her stories. If they don’t–if they keep up the micromanaging of the last three decades–I don’t have a lot of hope.

Any Soap or Series can be good if it has the right actors so I’m hoping at least for a few familiar faces , something that will give us the incentive to watch and don’t care, really what color they are.
BTW,I am really enjoying The Black Hamptons a nighttime drama that started a few years back and then it got “put aside”, the producer says it was not canceled but is now back and as a not black person, I thoroughly enjoy it, great and familiar actors, specially the men, wow! See, even a 91 yr.old can enjoy as much as the younger people.

Focusing on getting this right? Great. How about focusing on doing the same for their current soaps? B&B has a 9 toe fetish, and Y&R is hanging on by a thread with their shoestring budget and their terrible green screen. Both shows also need a new head writer, but especially Y&R.

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Hayden Panettiere’s Cause of Death Revealed

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Hayden Panettiere

On Tuesday, September 22, the Greenville, South Carolina Coroner’s office ruled that actress Hayden Panettiere’s death was an accident, attributing the 36-year-old’s passing to be a combination of toxic effects from fentanyl and other drugs that were in her system.

Panettiere was found unresponsive on Sunday, August 16. There have been numerous reports and sources speaking to various outlets about the manner in which the Nashville and Guiding Light alum died, but nothing was certain until now.

The Greenville County Coroner’s office shared that fentanyl, combined with 4-ANPP, Alprazolam (also known as Xanax), Methocarbamol (a muscle relaxant) and Quetiapine (used to treat bipolar disorder and schizophrenia but is sometimes prescribed to treat depression), were all found in Hayden’s system.

Hayden Panettiere Guiding Light

Photo: CBS

GUIDING LIGHT ALUM’S DEATH IS STILL UNDER AN ONGOING INVESTIGATION

Meanwhile, the Greenville Police Department shared there is still an ongoing investigation into this case. “Our detectives will continue to follow leads and gather information as we work toward resolving this case,” the department shared.

That is, because despite Panettiere’s death being ruled accidental, authorities continue investigating whether anyone might be criminally responsible for providing the star with a lethal substance. It is being shared that this is  “cross-country investigation” stretching from as far as South Carolina to California.

As we previously reported, TMZ shared on September 14 that law enforcement officials believe Hayden’s “long time drug dealer” may have been the person responsible for supplying her with an oxycodone pill laced with fentanyl which she took the morning of her death.

Panettiere “had been temporarily staying” at the apartment in Greenville, the coroner’s office said in August. Authorities did not say whose apartment it was but it was said to later be an Airbnb. It was Hayden’s on-again off-again boyfriend, Brian Hickerson, and his brother Zach who called 911 the afternoon of August 16 to say Panettiere was unresponsive, according to police reports.

Hayden Panettiere, Charles Esten, Nashville

Photo: ABC

HAYDEN PANETTIERE IMPRESSED IN EVERY ROLE SHE PLAYED

Soap opera fans still remember Hayden’s as a very young Sarah Roberts on One Life to Live from 1994 until 1997, and then her signature daytime role as Lizzie Spaulding on Guiding Light from 1996-2000.

She later went on to star on the Music City primetime soap opera, Nashville from 2012-2018 on ABC and CMT where she played country and western singer, Juliette Barnes opposite General Hospital alum, Jonathan Jackson (ex-Lucky Spencer), who played her love interest, Avery Barclay.

Over this past weekend, Jackson, Charles Esten (pictured above), Connie Britton, and others from the cast of Nashville gathered for a memorial service in Hayden’s honor to pay their respects for their beloved co-star.

So, what do you think about the ruling in the death of actress Hayden Panettiere that it was an accident involving toxic effects of fentanyl combined with other drugs and medications she was taking at the time? Share your reactions via the comment section below.

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Soap Alums Remembered During In Memoriam Segment at 78th Emmy Awards; Patrick Muldoon Omitted

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In Memoriam Emmys 2026

During last night’s 78th annual Primetime Emmy Awards ceremony, as it does every year, the television academy paid tribute to those in the industry that they’ve lost over the last year; since the previous Emmys held each year in September.

Starting with an emotional tribute to the late Catherine O’Hara by three of her co-stars, Schitt’s Creek’s Annie Murphy and Dan Levy and Home Alone’s Macaulay Culkin, the segment then dovetailed into Noah Kahan performing “Bridge over Troubled Water” as the faces and the names of those being remembered were shown on the screen.

Daytime soap alums, who either stayed in the genre for the majority of their career, or went on to primetime success as well, were honored including: Anthony Geary (Luke, GH), Hayden Panettiere (Sarah, OLTL, Lizzie, GL, Juliette, Nashville), James Van Der Beek, (Dawson, Dawson’s Creek, and Stephen, ATWT), Gil Gerard (Alan, The Doctors), June Lockhart (Mariah, GH), Patricia Crowley (Mary, Port Charles and GH), Randolph Mantooth (Clay/Alex, Loving and The City, and Richard, GH) and Jon Cypher (Alex, ATWT and Arthur, Santa Barbara).

Photo: TVAcademy

THOSE HONORED AND THOSE WHO WERE NOT

However, in a glaring omission, the producers of the In Memoriam failed to include Days of our Lives beloved star, Patrick Muldoon who played the OG Austin Reed and also Richard Hart on Melrose Place. Muldoon passed away in April of this year at 57.

After Kahan concluded his performance, a special tribute to Rob Reiner began with Jamie Lee Curtis taking to the stage to share some warm words about her late friend.

In a ironic and sad twist, Curtis shared ,“Last week, Robbie won an Emmy for guest actor in a comedy series for his beautiful work on The Bear, and he now holds the record of 48 years for the longest gap between acting Emmys, which was previously held by his father Carl Reiner, at 37 years.”

Reiner, who along with his wife, Michele Reiner were killed by their son, Nick Reiner, is currently awaiting a decision if he will stand trial. Prosecutors on Tuesday, shared they will not seek the death penalty if he is convicted at trial, but instead life in prison. Curtis said of Rob, “He was generous and kind and funny as hell, and a friend to all. We all miss Rob and Michele and all those we lost this year.” The Emmys then faded to black and went to commercial break.

So, were you happy to see those who you know from their work in soap operas included in the 2026 In Memoriam tribute at the Primetime Emmys? Share your thoughts in the comment section. But first, in case you missed it, you can watch it below.

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‘Guiding Light’ and ATWT Alum Tom Pelphrey Wins Supporting Actor in Drama Series Emmy For ‘Task’

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Tom Pelphey

Tom Pelphrey, one of the greatest actors of our time, who got his first big break on the soaps, can now add a primetime Emmy to his two Daytime Emmys after receiving the Best Supporting Actor in a Drama Series tonight for his memorable role as Robbie Prendergrast in HBO’s Task.

Taking to the stage for his acceptance, Pelphrey delivered one of the more impassioned and touching moments at the 78th annual Primetime Emmys airing on NBC and streaming on Peacock.

Pelphrey shared, “I thank God for my life and my sobriety. I thank my family and my friends for all your love and support all these years, from Emmys to black box theaters and everything in between.” He added special thanks to his Task co-star and Emmy nominee, Mark Ruffalo, sharing, “Thank you for this incredible role and this opportunity and your friendship. I’m so proud to be your friend.”

Tom Pelphrey and Kaley Cuoco

Photo: NBC/TVAcademy

TOM PELPHREY GIVES BEAUTIFUL SHOUT OUT TO KALEY CUOCO

In conclusion, Tom gave a shout to his fiancée, Big Bang Theory star Kaley Cuoco, when he expressed, “And to my favorite actor in this room, my love, my best friend, my partner, the very pregnant Kaley — I love you more than anything, and our family is the crown jewel of my life.”

Cuoco is the mother to their first child together named Matilda, and she is pregnant with their second child. Tom also gave shout oust to his children, the one they have, and the one on the way. “Matilda, daddy loves you. Baby girl, daddy loves you. Thank you. God bless,” an emotional Pelphrey said.

The now Emmy-winning actor beat out a stellar field for the gold statuette that included: Three men from the cast of The Pitt: Patrick Ball, Shawn Hatosy and Gerran Howell, The Morning Show’s Billy Crudup, Slow Horses’ Jack Lowden and Pluribus actor Carlos-Manuel Vesga.

Tom Pelphrey and Kim Zimmer

Photo: JPI

TWO-TIME DAYTIME EMMY WINNER FROM GUIDING LIGHT

Pelphrey had previously been nominated for a Primetime Emmy in 2022 for his guest star role as Ben Davis in the hit series Ozark. On the soaps, Tom won two Daytime Emmys for his role as Jonathan Randall on Guiding Light in the Younger Actor in a Daytime Drama Series in 2006 and 2008 and was nominated a total of four times.

For six years, Pelphrey played the son of Reva Shayne (Kim Zimmer) from 2003-2009, before later joining the cast of As the World Turns in the role of Mick Cain from 2009-2010. From there, it’s been all primetime television, stage and films for Pelphrey.

So, were you happy to see Tom Pelphrey winning an Emmy for his role in Task? What did you think of his acceptance speech? Do you think he was one of the best actors to ever get their start on soaps? Let us know via the comment section.

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