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George Cheeks, CBS President & CEO, on Timeline to Launch New Daytime Drama, ‘The Gates’: “We’re So Focused on Getting it Right”

Photo: CBS

March 2024 will be remembered in the TV and soap world when the news broke that CBS is prepping a brand new daytime drama. Many had thought a major network would never bring a new daytime soap into the world, given that the last time it was attempted was 25 years ago when the now defunct Passions bowed on NBC.

However, The Gates is definitely in development and moving forward with some major players associated with it including: Michele Val Jean as The Gates writer, showrunner and one of its executive producers, and Sheila Ducksworth from NAACP Venture

Now, for the first time since its announcement, George Cheeks, the president and CEO of CBS and chief content officer for news and sports at Paramount+, spoke on the project that will feature a Black family as its central focus who live in a wealthy gated community.

Photo: NAACP

Speaking with Vulture, and when asked if The Gates is really something that truly has a chance of getting on the air, Cheeks clarified, “It’s super real. And just to give you a little bit of the backstory,  when we hired Sheila Ducksworth to run the NAACP Venture, she and I had multiple meetings talking about what different genres she was going to lean into, and we talked a lot about daytime.”

Cheeks added, “One of the things that the data made very clear to both of us is that daytime soap operas over index with Black women, and yet when you look at soap operas, it’s usually sort of a white-led family with supporting characters that reflect more of our society. So we just thought, wouldn’t it be interesting to flip that and make the core anchor family a Black family, and then make the other characters reflect more the broader scope of society?”

Photo: JPI

The CEO gave props to Michele Val Jean,  and how Ducksworth came to the table with the former B&B and GH writer. “She found this great writer, Michele Val Jean, who’s been in the soap opera space for 30 years. She came up with a pitch, and we loved it,” shares Cheeks. “We brought Procter & Gamble into it as well, because if there were going to be (product) integrations, we could do it more holistically and organically. All of that is to say, we did a lot of work on the front end to put this together. So while yes, it’s development, it’s accelerated development.”

When prodded on the timeline of when The Gates could come to full fruition, Gates related, “The actual timeline and when we’re going to do it is still uncertain, because we want to get this right. I mean, there hasn’t been a new soap opera launch since I can’t even begin to tell you when. But we have great success with Bold and the Beautiful and Young and the Restless, and so we think we’re the right folks to be launching a new soap. I wish I could tell you more about exact timing, but we’re so focused on getting it right, and that will dictate when we’re ready to launch it.”

The CBS exec also shared that whether The Gates will wind up an hour soap or half-hour is not yet determined, but that it is being developed as an hour show.

So, after reading what George Cheeks, the CBS President & CEO had to say about ‘The Gates’, are you even more excited for what looks to the first new network soap in 25 years? Comment below.

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I hope they do get it right, because if they do, this could really be a hit. But we also cannot deny the core soap-viewing audiences. Changes need to be made for the FUTURE of soaps, and it needs to be catered to that. No tropes, no recasting, no melodramatic music. Do this the RIGHT way!

So many, many, many years from now. LOL!!! Too bad he wasn’t (maybe he was) about releasing, streaming all the cancelled P&G soaps?! How big is their library?

P&G, not CBS, controls the library of their soaps. This includes:
Another World
As the World Turns
The Edge of Night
Guiding Light
Search for Tomorrow
Texas

Bring back guiding light with the Shayne’s the Lewises and the Spauldings!

Those people are long gone
It just wouldn’t be the same with different actors
How about the Bauers, can you imagine someone other than Charita playing Bert?
Or do you mean bring back repeats?

I just don’t see this succeeding. People don’t have the time to invest in daytime dramas any longer. Y&R and B&B are getting lower ratings than GL and ATWT got when they were canned over a decade ago. The viewers are just not there.

Network TV ratings are down regardless of the time of day. Over the last ten years, it should be noted that daytime ratings have declined at a slower pace than primetime. Any of the 3 remaining network soaps pull in some numbers that are equivalent or higher than some 10pm dramas.

The backing of P&G with their ad spend is another plus for The Gates. Still weird to speak of P&G again in a positive tone when it comes to soaps.

Scheduling may also be key. If they shift B&B later and sandwich The Gates between Y&R and B&B, that adds to potential viewership.

It’s an uphill battle but definitely not a lost cause.

I totally agree!

I believe if there is still equality in nationalities, it should be a hit. perhaps at more Christian families value to daytime since people are getting closer to God.

#BARF

There used to be a “Christian” soap called “Another Life” on the Trinity Broadcasting Network. And unholy shit, was it ever BORING.

Yes I know that my comments will be considered “biased” because I’m the Devil, but seriously… it was bad.

I watched some of “Another Life.” You’re right–incredibly bad.

They are? News to me.

I’ve recently started attending church again myself, after years away, but everything I read says the opposite of what you’re stating: church attendance remains at historic lows and on a downward trend. Organized religion does not, for the most part, speak to younger people (or if it does, it speaks very negatively). Given what passes for the public face of Christianity today, it’s hardly surprising. I still can’t fathom how good Christians (who I still think make up the majority) have let the extremists speak for all Christians.

Maybe you mean they’re doing it, but not in an organized way?

Even in the golden age of daytime dramas it was notoriously difficult for a new soap to build and sustain a loyal fanbase which is critical for a soap’s success.

History is not on the side of this new soap unless it is more like those limited episodes per year soaps found online or primetime. A 5 day a week, all year long soap is a different beast and the last new soap like that to beat the odds was B&B. Mind you B&B was created by a soap artist Bill Bell and not a bunch of suits trying to manage a show to appeal to their target demographic.

One is storytelling and other one is marketing — and when the business end over shadows the creative end, you rarely get a hit show from it, yet I hope to be proven wrong on this.

I too wonder about the approach and what he means by “getting it right.” The number of corporate entities involved also makes me nervous. The last thing any new soap needs is to be meddled to death from above. I hope they work out the basic approach (in particular, they figure out how this new approach to marketing is going to function in an organic way) and then back the hell off and let Ms. Val Jean tell her stories. If they don’t–if they keep up the micromanaging of the last three decades–I don’t have a lot of hope.

Any Soap or Series can be good if it has the right actors so I’m hoping at least for a few familiar faces , something that will give us the incentive to watch and don’t care, really what color they are.
BTW,I am really enjoying The Black Hamptons a nighttime drama that started a few years back and then it got “put aside”, the producer says it was not canceled but is now back and as a not black person, I thoroughly enjoy it, great and familiar actors, specially the men, wow! See, even a 91 yr.old can enjoy as much as the younger people.

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Marla Adams, The Young and the Restless’ Dina Mergeron, Dies at 85

Marla Adams, best known for portraying matriarch, Dina Abbott Mergeron on CBS’ The Young and the Restless for 37 years, died on April 25, 2024, in Los Angeles. The news came from Y&R’s Director of Media and Talent, Matt Kane.

Throughout her veteran soap opera career, Marla appeared had appeared on Secret Storm (in her other longest running soap role as Bell Clemens from 1988-1974), The Bold and the Beautiful (ex-Beth Logan), Days of our Lives (ex-Dr. Claire McIntyre), Generations (ex- Helen Mullin), General Hospital (ex-Mildred Deal) and Capitol (ex-Myrna Clegg).

However, it was her role as Y&R’s upper crust Dina, who abandoned her children and her marriage to John Abbott (the late Jerry Douglas) that was her most memorable role. Throughout the years, Dina would have several romantic reunions with John, but in 2017, the character returned to Genoa City to reunite with her estranged family. Dina was the on-screen mother to Ashley Abbott (Eileen Davidson), Traci Abbott (Beth Maitland) and Jack Abbott (Peter Bergman).

Photo: JPI

As for Adams, she joined Y&R in 1982, but left the soap three years later her contract expired. She returned to Genoa City for stints in 1991, 1996 and 2008 before being asked by then Y&R head writer-producer Sally Sussman to return in 2017, which would begin the top-rated daytime drama telling the story of Alzheimer’s disease. Through Dina, the show shed light on a person going through the perils of the illness, and how the family copes and tries to come to terms with its fate.

In fact, Marla took home the Daytime Emmy Award for Outstanding Supporting Actress in a Daytime Drama Series in 2021 for her work in the storyline, She had previously been nominated in 2018.

Photo:JPI

Speaking with Michael Fairman TV, Marla shared on her final scenes on Y&R when Dina passed away and was reunited with John Abbott, “It was heart-wrenching for me.  In the story, Dina died when she went outside and to the front door of the Abbott home.  They did not tell me before-hand, and that’s why it was so wonderful.  I hope they came in for a closeup of that because I had no makeup on, it was beautiful, and then, Dina said, “Oh, John.”  I’ve done everything from movies, to daytime, to nighttime, to Broadway, but that was the iconic moment for me, to do this gig with wonderful, wonderful actors and friends, and to do this particular storyline.

Born in Ocean City, New Jersey, on August 28, 1938, Adams’ love for the stage was ignited after winning the Miss Ocean City and Miss Cape May pageants and finishing as a runner-up in the Miss New Jersey pageant. She also fondly remembered being the Miss Diamond Jubilee Queen during the 1954 celebration of the 75th anniversary of Ocean City’s founding.  A student at the American Academy of Dramatic Arts, Adams appeared on Broadway in the 1958 production of The Visit at the Morosco Theatre with Alfred Lunt and Lynn Fontanne and starred as June in the 1961 feature film, Splendor in the Grass

Over the span of her decades long career, Adams starred in more than 40 productions including television’s: The Golden Girls, Hart to Hart, The Love Boat, The New Dick Van Dyke ShowHarry OAdam-12Starsky and HutchMarcus Welby, M.D.Barnaby Jones, and the feature film, Beneath the Leaves.

Photo: CBS

In a statement, Y&R’s current head writer and executive producer, Josh Griffith expressed, “On behalf of the entire company of The Young and the Restless, we send our deepest sympathies to Marla’s family. We’re so grateful and in awe of Marla’s incredible performance as Dina Mergeron as both Marla and Dina made an unforgettable mark on Y&R.

Marla is survived by her daughter, Pam Oates, son, Gunnar Garat, grandchildren, Gefjon and Stone, and her great-grandson, Remi.

Photo: JPI

Michael Fairman TV sends our condolences to Adam’s family, friends and co-stars. Now below, share your remembrances of Marla Adams, and watch a few of our interview with Marla from the set of Y&R during the show’s 45th anniversary celebration and on the red carpet at the Daytime Emmys below.

 

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REPORT: Nicholas Chavez Not Returning to General Hospital

For those who were holding out hope that Daytime Emmy winner and fan favorite, Nicholas Chavez would be returning to General Hospital after filming his leading role in Ryan Murphy’s Monsters anthology, it looks like those hopes have been dashed.

According to a report from TV Line, although unconfirmed from General Hospital or a representative for Chavez, the actor will not reprise his role as Spencer Cassadine on the long-running ABC soap opera and continue the love story of Sprina opposite Tabyana Ali (Trina, GH).

Chavez was cast as Lyle Menendez over the the summer of 2023 for the second season of Murphy’s limited Monsters series on Netflix. In the upcoming season, the series will focus on the the case of Lyle and Erik Menendez, the two well-to-do Beverly Hills brothers accused of murdering their parents in 1989.

Photo: ABC

After word from Chavez casting was revealed, GH fans were concerned over the fate of the Sprina story, a spokesperson for GH shared,  “We support Nicholas’ endeavors and look forward to having him return to General Hospital once this project is wrapped.”

In story, the series “killed off” Spencer when he went overboard with Esme to the steely waters below after being injected with a drug, thanks to Esme and falling into the Seine River in France. However, his body was never recovered, and believed to have drowned or washed away. Thus, leaving an opening for Spencer to return in the form of Chavez or be recast down the line.

Photo: ABC

TV Line shared that ‘multiple sources’ are confirming that Chavez is not returning to the ABC soap opera, which is what many had suspected might be the case once he left for this major starring role in a Ryan Murphy project. Chavez has been relatively quiet on social media for months.

Photo: ABC

The Michael Fairman Channel spoke with Nicholas Chavez for a virtual interview when he first joined the show in 2021, and spoke to him right after when he won the Daytime Emmy in 2022 – you can see those below.

No word yet on when Monsters: The Lyle and Erik Menéndez Story will debut on Netflix, but it is assumed later this year.

So, what do you think about the news of Nicholas Chavez not returning to his role as Spencer Cassadine on General Hospital? Comment below.

 

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‘Neighbours’ EP Jason Herbison on Series Daytime Emmy Nomination: “It’s a Huge Honour to be Nominated Alongside Such Iconic US Daytime Dramas”

When the 51st annual Daytime Emmy nominations were revealed last Friday, the iconic Australian soap opera, Neighbours, made the grade as one of the nominees for this year’s Outstanding Daytime Drama Series going up against U.S. titans such as General Hospital, The Young and the Restless et al.

That is because the revival of Neighbours, which is now seen in the United States streaming on Amazon Freevee, is now eligible under the rules from the National Academy of Television Arts and Sciences (NATAS).

Not only did Neighbours receive its first Daytime Emmy nomination for Drama Series, but also for one of its legendary stars, Guy Pearce, who returned for a stint in the revival as Mike Young. Pearce is nominated for Outstanding Guest Performance in a Daytime Drama Series.

Photo: Freemantle

Throughout its run, Neighbours has received several nominations and wins in Australian and the UK, with this being its first nomination in the U.S.

Neighbours Executive Producer Jason Herbison shared on this momentous moment for the series: ‘Neighbours has been on an incredible journey these past few years and a Daytime Emmy Award nomination is the icing on the cake! It’s a huge honour to be nominated alongside such iconic US daytime dramas. This news is an exciting moment for our hard working cast and crew and a wonderful recognition of the new chapter of the show on Amazon Freevee.”

Photo: Freemantle

For those who need a bit of a refresher on the revival of Neighbours. The series streams exclusively on Amazon Freevee in the UK and U.S. and on Prime Video in Canada, Ireland, New Zealand, Australia, and South Africa.  New episodes air daily Monday-Thursday on Amazon. The new series launched on 18 September, 2023, and picks up two years after the finale left off. In Australia, Network 10 retains first-run rights in Australia for the new chapter of the series.

Photo: Freemantle/AmazonFreevee

The series is known as the longest running local drama of all time in Australia and has launched the careers of so many celebrities including: Margot Robbie, Kylie Minogue, Jason Donovan, the aforementioned Guy Pearce, and Liam and Chris Hemsworth, to name but a few.

Long running series star Alan Fletcher and Jackie Woodbridge shared their many thanks on Neighbours Daytime Emmy nominations in a video message below.

So, what do you think of ‘Neighbours’ being nominated for Outstanding Daytime Drama Series at the 51st annual Daytime Emmy Awards? Could they be the spoiler in the category? Weigh-in below.

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