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NBC.com Publishes "A Business Affair: Sordid Details Of DiMera Takeover" By William Horton!

Courtesy/NBC

Courtesy/NBC

Well, well, well!  This is a pretty clever move by NBC.com and Days of our Lives! 

This week on DAYS, the gang in Salem is steaming over the fact that Will Horton (Guy Wilson) published this tell-all about his mother Sami’s (Alison Sweeney) antics and what she did to her husband, EJ (James Scott) and his cousin Abigail (Kate Mansi) and her revenge plans to destroy them for payback for their sordid affair that rocked Sami to the core!

The fictional published post gives the full details of what Will wrote in total, some of which were not included on the DAYS airshow …  so that means additional content!  The piece  entitled: A Business Affair: Sordid Details of DiMera Takeover is quite a doozy!

Here is a juicy excerpt from the article from Will’s vantage point: “In the interest of full disclosure, at this point I should admit to the reader that Samantha DiMera is my mother. So of course, you’d be correct to assume I know her well. And what I can say unequivocally is that she is not only an astute and ambitious business woman, but a devoted and caring mother as well. That said, and because my mother raised me to be truthful and direct, I must add that Samantha Brady is a very complex woman, and when she feels she has been wronged, she will resort to any tactics, however morally questionable, that she feels will vindicate her. In short, she can be conniving and vengeful, making sure that anyone who has crossed her, either personally or in business, will pay a heavy price for the rest of their God given time on this earth. Go ahead and reread that last sentence. No, it’s not one huge typo, nor some sick editor’s prank. It’s the truth. And it is those traits I just described that allowed my mother to ruthlessly insinuate herself into the DiMera boardroom, gaining control of the company. She achieved this goal by lying to her husband and his father about doing their bidding, all the while determined to destroy the lives of EJ and his secret mistress for their scandalous affair. Some might call that bringing a bazooka to a knife fight. I would call it the Sami Special.”

After the jump, read the entire Sordid Details Of DiMera Takeover by Will!  Then let us know, should the family and Sonny (Freddie Smith) be pissed as all hell for him writing this? 

A Business Affair: Sordid Details Of A DiMera Takeover by William Horton

Salem’s very own DiMera Enterprises is one of the biggest and boldest companies in the country and overseas. Their practices encompass all aspects of the business spectrum. For the most part, they have been considered a reputable enterprise, though some unscrupulous practices have recently come to light, specifically in the aftermath of a shakeup in control over the powerhouse business. No longer does company founder, Stefano DiMera, hold the reins of the empire he built. Nor has his son and apparent successor, EJ DiMera, taken the helm, as both men have been slapped with the charge of tax evasion, forced to either pay the price, or stay out of the country to avoid imprisonment. However, life must go on and so must business, and to that end, two new additions to the heavy hitters who grace the big leagues of the DiMera boardroom have now emerged and quickly risen to power: Samantha aka “Sami” Brady DiMera, the “on and off again” wife of EJ DiMera; and Kate Roberts, Stefano DiMera’s ex-wife.

These two formidable women have been appointed co-CEOs by a unanimous vote of the board. And lest this takeover be simply attributed to more women breaking through that top-spot glass ceiling due to affirmative action, anyone with knowledge of the former careers of Kate Roberts and Samantha Brady would appreciate that they have earned their positions legitimately, and have, with skill and determination, seized an opportunity where the ball had been dropped. Sami Brady was formerly head of Countess Wilhelmina Cosmetics, one of the most successful branches among DiMera Enterprises. The long forgotten and failing makeup company was not only revived but thrived for many years under her leadership. Nor is Kate Roberts a newcomer to big business. She was founder of the now dissolved Hearth & Home, as well as CEO of Countess Wilhelmina, and had held the reins at Mad World Cosmetics, before leaving to rejoin DiMera Enterprises. What these two women have done so far has been impressive, to say the least: selling dead weight companies and lining investors’ pockets with plenty of extra dough. What more could shareholders ask for?

Let us take a closer look at one of DiMera Enterprises newest leaders, Sami Brady DiMera. She comes from a well-established family of Salem, the Bradys, considered to be among the town’s most respectable citizens. Not only has she worked tirelessly to accomplish what she has in the business world, but she has raised four children, three of them still below the age of seven. And while she has held down two full-time jobs, as CEO and mother, she has consistently fought for what and whom she believes in.

In the interest of full disclosure, at this point I should admit to the reader that Samantha DiMera is my mother. So of course, you’d be correct to assume I know her well. And what I can say unequivocally is that she is not only an astute and ambitious business woman, but a devoted and caring mother as well. That said, and because my mother raised me to be truthful and direct, I must add that Samantha Brady is a very complex woman, and when she feels she has been wronged, she will resort to any tactics, however morally questionable, that she feels will vindicate her. In short, she can be conniving and vengeful, making sure that anyone who has crossed her, either personally or in business, will pay a heavy price for the rest of their God given time on this earth. Go ahead and reread that last sentence. No, it’s not one huge typo, nor some sick editor’s prank. It’s the truth. And it is those traits I just described that allowed my mother to ruthlessly insinuate herself into the DiMera boardroom, gaining control of the company. She achieved this goal by lying to her husband and his father about doing their bidding, all the while determined to destroy the lives of EJ and his secret mistress for their scandalous affair. Some might call that bringing a bazooka to a knife fight. I would call it the Sami Special.

And how did she accomplish all of this? Let’s start from the beginning. Sami had discovered that her “perfect” mate, EJ, had a wandering eye and had been unfaithful to her for months. But instead of what most women might do in such a situation: confront her disloyal husband (fiancé in this case), throw a couple of vases in his direction, or go the more civilized route of seeking advice from a marriage counselor, my mother chose another direction entirely. In making sure she stuck by her belief that revenge is a dish best served cold, she hatched a devious, malicious plan that would inflict the maximum pain and humiliation on both parties involved… down the line.

It was only a short time before she was scheduled to marry EJ DiMera that Sami found out about his deceit and betrayal. But did she dump the guy and cancel the wedding? No. Sami, never revealing that she knew about her intended’s affair, married EJ, as planned, in the DiMera gardens. And as if that weren’t enough, with the shrewd assistance of Kate Roberts, it was brought to light, not only to the guests at the wedding, but also to the Salem PD, right then and there at the nuptials, that her cheating man had also been cheating on his taxes. For years and years. Which, to the shock of all present except for Sami and Kate, of course, led to EJ being arrested on their wedding day – at the wedding!

As the best man, I witnessed the groom being dragged away to jail as the newly wedded bride “screamed” and “pleaded” to let this madness come to an end. It was her wedding day after all. This orchestrated chain of events led not only to EJ DiMera’s incarceration, but also to an arrest warrant out for Stefano DiMera, who was conveniently out of the country. And this is where the most sinister part of Sami’s plan reared its head. After his arrest, she convinced EJ to let her represent him at the annual DiMera board meeting. But instead of doing his bidding, she, again with the help of Kate Roberts (there to represent her ex-husband, Stefano), conned the board members with falsified letters and forged signatures from EJ and Stefano, into nominating Kate and herself as co-CEOs. After some initial reluctance by said board members, the votes were tallied and by the end of the day, Sami and Kate were running DiMera Enterprises, having successfully pulled the wool over everyone’s eyes. Soon after this accomplishment, Sami paid a visit to EJ’s cell and finally exposed what she had done and why. EJ was, apparently, sincerely contrite and tried to explain his mistakes, to exonerate himself in her eyes somehow, some way, but Sami would have none of it. It was simply too little, too late – as it was for the young woman who had been his lover.

After leaving her husband in jail, humiliated and with his heart ripped out, Sami was on to the next phase of her revenge – bringing down the mistress. The woman in question worked at University Hospital. She was a close friend of the family who had frequently spent time with the DiMeras and their children – sometimes even babysat for them. She was also Sami’s newest friend, maid of honor, and art tutor. And she was none other than Salem’s sweetheart – Abigail Deveraux. Little did Abigail know that, by succumbing to EJ’s seductive charms, she would become a plaything in Sami’s game of horrors.

Of course the next step for Sami was to pay Abigail a visit at her family home to show off her glorious wedding pictures. And lo and behold, a photo of EJ and Abigail about to ravage each other just happened to appear in the mix of pictures – exposing the truth of Abigail’s affair with EJ, and right in the presence of her mother. Abigail was shocked to learn how she had been played by Sami, strung along like a puppet. But Sami wouldn’t stop at revealing this embarrassing transgression to Abigail’s family. In subsequent days, Sami made sure Abigail lost her job at the hospital, forcing her to write a resignation letter explaining her part in the affair with a hospital board member. Abigail packed up her office and performed the “walk of shame” in front of her friends and peers.

Business is a gamble. Same as cheating, having an affair – and being on the losing end of it. You must be able to face the music when it all goes to hell, face your demons, and eventually move on. But that would not be enough for Sami Brady DiMera. She decided to engage in all-out war, and ended up with a massacre on her hands. I don’t condone infidelity; therefore I do understand my mother’s outrage at EJ’s betrayal. But to go so far as to attempt to ruin the lives of friends and family members? To go to such extraordinary lengths for revenge? Some readers may think, “Ease up, Will. This is your mother. Not even a shred of sympathy or loyalty? Wasn’t she the victim in all of this?” Of course she was. But what I can’t abide was her inability, especially given that she herself has hardly led an exemplary life, to at least try to find it in her heart to forgive. That instead of dealing with the circumstances before her like a rational, compassionate human being, she had to lash out: ruin lives, inflict pain, and profoundly hurt people she loved dearly at one time or another. So there is no empathy for my mother from me. Not in this situation. I hope my readers learn a lesson in all of this because I doubt my mother will – she never does. And sadly, she’s the one who will end up paying the ultimate price. She’ll be the one all alone, forced to live with the repercussions of her actions for the rest of her life.

I love my mom and always will – probably hard to believe that after reading this. But, my respect for her as a caring, nurturing mother notwithstanding, her recent behavior has been unacceptable to me, and I believe that my revealing to all of you the truth of what really happened at DiMera Enterprises will, in the end, be worthwhile. Even if it helps only one person to see that devoting oneself to revenge, to “getting even,” is an exercise in futility. It is only by taking the high road, by letting go of anger, that one can move on and live life to the fullest.

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I guess they couldn’t afford a professional writer? That was written as poorly as the show!

Please. You prolly watch Saved By the Bell reruns

On the contrary! That was from a character whom is beginning his career. It would be unrealistic otherwise.

it pains me to say this, but i sadly have to agree. what did will study in college? it sure as hell wasn’t anything to do with writing or journalism. seriously, couldn’t they have hired a good ghostwriter? is their budget that low?

I find this idea of Will The Writer absolutely hilarious. He compiled such an outstanding piece of literature deserving the honor of cover material? Too much to swallow.
Regardless of the fact that what Sami did was spiteful, I believe that Abbi deserves whatever negativity is coming her way? It is payback time. Those who do wrong and hurt others need to pay the Piper. It is what it is. I feel no pity or commiseration for Abbi. And Jen is trying to exalt her daughter to the level of angel. Uh uh . No way. I’d like to see more caca hitting the fan.

LOL

and then some

“… I feel no pity or commiseration for Abbi. And Jen is trying to exalt her daughter to the level of angel. Uh uh . No way. I’d like to see more caca hitting the fan. ”

especially, the last line… about caca

it’s simply time for “Days” to showcase that a Horton… even a Brady, can Fall from grace… spiral… NUT UP !

for all the dastardly nefarious character driven machinations… to upheaval…

this is a FUN time in Salem

am loving Sami, EJ, Kristen….
LOVED Nick

here’s hoping for MORE Eve and Theresa w/Anne… for further ruination… turmoil, and death nell

LOL

OK not that far

altho Daniel and Jenn are already

where would DAYS be ? without

Reads more like an editorial piece than objective journalism, and comes across like a plot recap than a real article one might find in a high profile magazine, but it is make believe so they can play anyway they want. Just a bit of campy fun to have the “article” posted on real web site. Maybe they could consider writing excepts from Jack’s book too—

Jack’s book could be the next subject of the book club and they all could think they’re high again when Jack walks in!!!

They wouldn’t dare, Mary…lol …would they?

How good is Ejami. The scenes with Sami and EJ together just get better and better. So going to miss those two.

It’s written as the moronic fluff piece that it is – it mirrors a composition that has been dispensed by a ninth grader – makes me wonder, why is it exactly that I watch this show, surely it isn’t for the intellectual stimulation factor ~

Days Of Our Lives

Days of our Lives New Gabi, Cherie Jimenez, Debut Date Revealed; Shares She First Auditioned for Role 15 Years Ago

In a not-then-but-now real-life story, Days of our Lives incoming Gabi Hernandez, actress Cherie Jimenez took to Instagram on Friday after it was revealed by Deadline, that her first airdate as the recast Gabi is next week on June 27th!

Jimenez has replaced longtime DAYS star, Camila Banus in the role. Previously, Banus made the decision to step away from the part after taking on the role in 2010. Camila was with the series on and off through 2023. To facilitate her exit, Gabi was sent to prison for the murder of Li Shin, only she didn’t commit the crime.

Cherie shared her emotions on finally being able to talk about being the new Gabi Hernandez DiMera. She expressed, “WOW ✨🎬 My heart is filled with immense gratitude over the opportunity of a lifetime. I am GABI HERNANDEZ DIMERA on the iconic DAYS OF OUR LIVES ⏳❤️‍🔥 It has been an absolute dream working on DAYS.”

Photo: JPI

As for her time so far at DAYS, Jimenez added,”These past 7 months I have worked harder than I ever have and now I get to share it with the world. Everyday I walk onto set I am in awe that I’ve been given the opportunity to live my dream. I get to work with the most phenomenal & hardworking cast and crew I’ve ever had the honor to work alongside.”

Photo: JPI

Jimenez, thanked among others the series producer, director and writers for trusting in her including: Janet Drucker, Noel Maxam, Ron Carlivati and Ken Corday, and her agents for helping her along the way in her show business journey.

She concluded with the most ironic twist of all, Cherie recalled, “At 22 years old an audition for the role of Gabi on Days of our Lives came into my life. It was not meant for me then. Now 15 years later at 36 years old the universe told me I was now ready to step into this role…Thank you ✨ …I am just beginning ✨”

So, are you looking forward to the debut of Cherie as the new Gabriella Hernandez DiMera? Comment below.

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Days Of Our Lives

Arianne Zucker Reflects Back on the ‘Access Hollywood’ Tape with Donald Trump, and Speaks to Her Exit from Days of our Lives

It’s been eight years, but somehow seems like ages ago, that Arianne Zucker was thrust into the mainstream public limelight, unfortunately not for her work as Nicole on Days of our Lives, but for the Access Hollywood taped that surfaced when former president Donald Trump  and current Republican nominee, visited the set of the (then) NBC soap opera, and met Zucker.

The tape captured a hot mic moment between Trump and then ‘Access’ host Billy Bush inside of their bus which featured lewd remarks about Zucker between the two men.

Speaking on the moment, Zucker opened about it on Rachel Uchitel’s Miss Understood podcast, where the video version of the interview is now on Uchitel’s You Tube Channel. Back in 2005, Arianne was the scene partner with Trump in his Apprentice/Days of our Lives crossover appearance, because her character of Nicole was at the time a gold-digger.

Photo: JPI

Zucker shared of her on set experience with Trump from 2005, “I had a great experience. He was lovely, and I had no idea anything behind the scenes was happening. So, it never affected me.” Next in October 2016, Arianne says she it got a call from her manager at the time when the Access Hollywood tapes came to light and that is when she first heard about the situation.

The actress and life coach reflected back, “Everybody has spoken poorly about somebody in their lifetime. I don’t care who you are, everybody has, it’s just people get caught on camera doing it. Unfortunately, that happens all the time. And if you’ve ever gone to a fraternity party, these things happen. So (when she later read the taped comments) I’m going, ‘sounds like something my fraternity guys I know would say.’ But I just didn’t see it in the way that people were seeing it.’”

Expressing why she never made an official comment when the press were asking for one, Arianne revealed, “I didn’t make a comment though, because I was in fear of losing my job. So I didn’t say anything.”  She added, “I felt attacked by the media because I knew all they wanted. I mean, the biggest thing was to get Trump off the ballot. I was like, that is not my job.”

Later, Arianne explained she felt she received no protection from the situation. “I got no apology from my place of employment. I really got no apology from NBC. I felt I had no protection. ”

Photo: JPI

DAYS fans are counting down and not happily that about six weeks from now, on July 29th, when Zucker makes her on-screen exit from Days of our Lives. After being fired for standing up to Corday Productions for on set sexual harassment and discrimination charges, the actress formally filed a lawsuit she has brought against her former employer which includes charges of wrongful termination.

Zucker said on her upcoming departure from DAYS, “I will not say how I leave the show. I do respect that we don’t want to share that. We want the fans to be excited and enticed.” However, Arianne confirmed that the character of Nicole is not ‘killed-off”.

So, what do you think of Arianne’s comments reflecting back on the Access Hollywood tapes media frenzy with Donald Trump, and her upcoming exit from DAYS? Weigh-in. But first, check out Ari on Rachel’s podcast below.

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Days Of Our Lives

DAYS Dan Feuerriegel on EJ Keeping Eric From His Child, “He’s in the Deep End … There’s No Coming Back for Him Now”

On Days of our Lives, Nicole (Arianne Zucker) has been reunited with her biological son, baby Jude. Her husband, EJ (Dan Feuerriegel), is now keeping a major secret, and in order to keep it from coming out he had to get Sloan (Jessica Serfaty) out of Salem, and keep both Melinda Trask (Tina Huang) and Leo Stark (Greg Rikaart) quiet and at bay.

However, as in any good soap opera, time is running out for EJ. What will happen when Nicole and Eric (Greg Vaughan) find out that EJ is not the little one’s biological father, but Eric is? And, what will happen when they realize EJ knew the truth and hid it from them?

This is just one item in a laundry list of skullduggery committed by EJ since he has been in Salem. With Arianne Zucker set to exit on-screen on July 29th, it looks like we are heading into the home stretch of the baby switch storyline.

Photo: JPI

Michael Fairman TV caught up with Dan Feuerriegel to get his take on the situation and what it has been like working with Greg and Ari in the story.

Dan shared on EJ’s despicable decision to pretend he is Jude’s bio-dad, “I know I’m a terrible human being, but I love playing a terrible human being.” Feurriegel added, “Oh, he’s in the deep end. Like, there is no coming back for him now.”

The DAYS star also noted if EJ had done anything more nefarious to Sloan, his character might not ever be able to come back from that. “There’s only so much hatred EJ can get from the viewers that it probably would’ve been a bridge too far for me to just make her (Sloan) disappear,” clarified Dan.

Photo: JPI

As to his time working with Arianne Zucker as his on-screen wife, Dan had noting but praise for her. Feuerriegel expressed, “I loved working with her. She’s so good. She’s an amazing actress. She’s fantastic. Every scene that I did with her, I didn’t have to do anything because I just rode on the coattails of what she did. It was an absolute pleasure to work with her.”

Photo: JPI

Dan also had high marks for his on-screen nemesis, Greg Vaughan, “Greg is fantastic, like everybody in the storyline was amazing. Greg’s amazing … Ari’s amazing … Jessica was fantastic and that’s what made it work. I’m very grateful to have worked with every single one of them.”

Photo: JPI

On soap operas and especially on Days of our Lives, when someone exits, or ‘dies’ on-screen that doesn’t mean goodbye forever, and Dan knows this too. In regards to anyone who leaves Salem, the actor joked, “I’m not going to say the doors closed, because you never say never, especially in Hollywood or on a soap. I mean, I’ve come back and I was like two inches shorter and (with) a completely different face.”

So, how do you think Eric will find out that Jude is really his son, and that EJ has been lying to keep Nicole? Let us know in the comment section, but first Check out our conversation with Dan from the red carpet at the recent 51st annual Daytime Emmy Awards below.

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