Connect with us

As The World Turns

P&G making movies for TV and declares out of soap biz!

We all knew this had already happened, and it a sad to read it in print, yet again, but Proctor & Gamble, the original soap opera giant is definatelyout of the soap business, looks like for good.  With the cancellations of Guiding Light and As the World Turns in September, Marc Pritchard, the global marketing officer for P&G tells Cincinnati.com ( the headquarters of P&G) that making Friday-Night family movie nights, and soliciting pitches for miniseries, and other tv specials is of great interest to them, but as far as soaps, Pritchard stated.”I think they’ve run their course.” 

In terms of their goals with new family programming he stated, “We went to all the networks and said we want to be in family-friendly shows. We want to see more of them.”

READ MORE
Arianne Zucker and Shawn Christian Will Be Live & Together On IG During Airing Of Today's Special Episode of DAYS
Click to comment
Advertisement

Leave a Reply

avatar
Craig
Craig

Please call this number if you want to save ATWT 866-695-1860 Speak to a live person. This does not have anything to do with the network. I called said they are still searching for a home, told them about this. Straight out asked them are you giving me lip service.

Greg
Greg

Why can’t ATWT be sold to someone else like King World who owns Dr. Phill and Oprah? I called the number too, told them my 76 year old mother was very devastated in cancellation news, she just gotten over the loss of GL. It’s like a death in the family loosing these two Iconic shows and no one gives a crap.

Joan
Joan

I know it doesn’t do any good to complain now, but can tell them how displeased we are, at least didn’t go down with out a fight.
212-975-4321 – CBS Network
212-474-5888 – TeleNext Media – This is the direct office number
513-983-1100- Procter and Gamble
866-695-1860 – ATWT Hotline Talk to a live person.

As The World Turns

WATCH The Replay: ‘As the World Turns’ Reunion With Maura West, Michael Park, Martha Byrne, Don Hastings & Kelley Menighan

Earlier today in a very special You Tube live-stream none other than former cast members from As the World Turns gathered together via Zoom, during the COVID-19 pandemic, to share some screen time with each other and walk down memory lane during their time in Oakdale.

As soap fans know, yesterday was the anniversary of ATWT as it first aired back on April 2, 1956 and ran through September 17th, 2010.

Photo” YoUTube

Former publicist for As the World Turns and Guiding Light, Alan Locher, presided and hosted the live-stream and came up with the idea to bringing together this talented group, with the potential for more of these down the road.

Participating were longtime ATWT favorites: Martha Byrne (Ex-Lily), Don Hastings (Ex-Bob). Maura West (Ex-Carly), Michael Park (Ex-Jack) and Kelley Menighen (Ex-Emily). During the one hour plus show, first days, screen-tests. favorite moments and more were bantered about.

Check out the replay here.

Then let us know what you thought of it and seeing everyone chatting together and discussing life on ATWT and more via the comment section.

READ MORE
'Grand Hotel's' Lincoln Younes Cast As Lead In CW's Reboot Pilot of 'The Lost Boys'
Continue Reading

As The World Turns

Remembering ATWT On Its Anniversary: Who Was Your Favorite Oakdale Duo?

One of the greatest soap operas of them all, and one that was number-one for quite some time, As the World Turns, debuted on this date back on April 2nd in 1956,.

The CBS daytime drama series was beloved by viewers who were fascinated by the town of Oakdale.

Photo: JPI

The series aired it final episode on September 17th, 2010.  The photo that is the header of this post is from the last day of shooting with all of the cast, and crew taking part in one last look at Oakdale and their time together.

Photo: JPI

The series was created by soap icon, Ira Phllips and ATWT had many firsts in the genre.  It was the first show to expand to 30 minutes and it was the first soap to expand to one hour in 1975 and at that time ATWT was number one, as it had from 1958 all the way through 1978.

Photo: JPI

As the World Turns gave career starts to so many actors including Meg Ryan, Julianne Moore, and Marisa Tomei, and it certainly had its share of memorable couples through the years from: Nancy and Chris Hughes, to Ellen and David Stewart, to Holden and Lily Snyder, to Carly and Jack Snyder, to Noah Mayer and Luke Snyder, to Lucinda and John Dixon, and so many others.

Photo: JPI

As we remember ATWT on this day, cast your vote for your favorite all-time Oakdale duo in our poll below! Then in the comment section, let us know what couple you chose and why.  

 

READ MORE
'Inside the Actors Studio' and Daytime Soap Scribe, James Lipton Dead at 93
Continue Reading

As The World Turns

Final Season of ‘EastSiders’ Starring Kit Williamson and Van Hansis Gets Premiere Date on Netflix

The fourth and final season of the much heralded LGBTQ series, EastSiders now has a premiere date of December 1st on Netflix, and fans of the show will see how things will play out for the Silver Lake duo of Cal  and Thom, who have gone through quite a lot in their relationship over the last three seasons.

EastSiders stars series creator, Kit Williamson (Cal) along with As the World Turns favorite, Van Hansis (Thom).  The last six-episodes that comprise season four will tackle questions such as… what does commitment really look like in a long-term relationship? And what unique challenges does a “gay marriage” present?

In story, Cal and Thom are back home in Los Angeles following season three’s cross-country road trip.  The guys are still trying to figure out if they are just best friends with benefits, or more, or less, than that.

Elsewhere, Douglas (Willam Belli) and Quincy (Stephen Guarino) are engaged to be married, but with very different ideas about what a gay wedding should be. Hillary (Brianna Brown) and Ian (John Halbach) are cohabiting peacefully; and Jeremy (Matthew McKelligon) and Derrick (Leith M. Burke) have taken a huge step in their relationship by fostering a child.

Deadline broke the news of the premiere date and the many special guest stars from primetime and more to look forward to this season.

READ MORE
Arianne Zucker and Shawn Christian Will Be Live & Together On IG During Airing Of Today's Special Episode of DAYS

Will you be watching the final season of EastSiders? If you follow the series, how do you hope the relationship between Cal and Thom resolves itself? Do they stay together, or move on from each other once and for all? Share your thoughts via the comment section below.

Continue Reading
Advertisement
Advertisement

Video du Jour

Knots Landing favorites: Joan Van Ark (Valene), Michele Lee (Karen) and Donna Mills (Abby)  chat with Michael Fairman in honor of Knots Landing’s 40th anniversary. Leave A Comment

The Michael Channel

Recent Comments

Advertisement

Power Performance

Kelly Thiebaud as Britt

General Hospital

Airdate:3-23-2020

Advertisement

Popular