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RATINGS: B&B Ties Y&R in Key Demos

By Michael Fairman

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Photo: JPI

The ratings are out for the week of July 4th-8th, and while all four daytime soaps were partially preempted, or fully preempted on Monday, the race for the top spots in key demos is now neck and neck between CBS daytime’s The Bold and the Beautiful and The Young and the Restless.

While The Young and the Restless remains at number one in total viewers, B&B is just 303,000 behind, and the two sister soaps have now tied in the 18-49 and 25-54 demos.

The Bold and the Beautiful continues to draw viewer interested with: Sheila holding a very much alive Finn hostage, a Brooke and Ridge reconciliation, and more.  In addition, B&B gained 104,000 viewers for the week and is slightly up year-to-year from 2021.

Over at The Young and the Restless, the series showed gains of 64,000 total viewers for the week, and also remained slightly up in viewer count year-to-year.  Y&R has been featuring the Ashland Locke/Victoria Newman saga, and a new revenge plot with Adam and Ashland joining forces.

Check out the entire ratings picture from SON here.

Women 18-49 Rating
1. B&B 0.4/7 (same/same)
1. Y&R 0.4/7 (same/-.1)
3. GH 0.3/6 (same/same)
4. DAYS 0.2/5 (-.1/same) <—— ties low

Women 25-54 Rating
1. B&B 0.6/8 (same/-.1)
1. Y&R 0.6/8 (same/-.1)
3. GH 0.4/6 (same/-.2)
3. DAYS 0.4/5 (same/same)

So, what do you think of The Bold and the Beautiful tying The Young and the Restless in major demos? Share your thoughts on the two shows and if you are enjoying them … or you think they need improvement.  And if they need improvement, what changes would you make to the storylines? Comment below.

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I’m not surprised. Bold and The Beautiful is way better then Young and The Useless. Someone please fire Josh Griffith and put a Bell in charge. Watching old clips from 90s and early 2000s compared to todays drivel it’s such a stark contrast. How long until CBS wakes up and hires new blood for this show . I can’t stand Billy’s podcast , Abby , Mariah , Devon , Michael and that hair . Christian Leblanc is a cheesy overrated actor . They should have a serial killer storyline to get rid of some truly pathetic characters .

They need GINA T back as Phyllis that for damn sure! Sorry Josh Griffith you are awful. You fired Gina someone needs to fire your butt! Like Yesterday

Lolll
I agree with everything you wrote. From Griffith to the characters as well as especially how bad Christian LeBlancs become. I thought Griffith was merely a filler until a real writer came but this is sad. The show needs a major overhaul and a return to the real Y n R, lush sets and classic background music. The show looks, sounds and feels cheap

So cheap ! The whole show is just a mess. I turn it on for 5 minutes and that’s all I can handle. It wouldn’t be hard for them to make it good again , just follow the Bell formula. Classic music , character driven stories , better sets . And how many companies does one show need , and the amount of CEOs, COOs , running around . They should have three companies and have them compete. I suspect this show will plummet even further in the ratings and sometimes that what I think CBS wants . At this point they should make Bold and The Beautiful a full hour and take some Young and the Restless characters over to their show.

I love Michael’s hair and he’s not cheesy!!! Aren’t opinions wonderful? I agree with you about the podcast.; not so much the podcast ; Billy.

Michael and Phyllis s characters have become cartoon versions of the Bell days when they were conflicted, evil but driven by love and revenge. Now Phyllis’s screams in every scene and runs a Ikea looking hotel when she was once a I.T expert . She should be mixing it up at one of the 100s of businesses Griffith has branched out of the three major ones. Michael was one mean nasty lawyer and now he’s the town crier smiling ear to ear as Victor’s lil errand boy while poor Lauren has s hissy fit and storms off. She also used to be the boss back in Bell days. Don’t get me started on Aunt Jack. Sharon’s still pouring coffee when she has her therapist license she could team up with Nick and give services to New Hope but instead Nick ran to go he daddy’s lil bitch. Nate s now a business tycoon and Lily’s a ceo. Nikki the ranch florist is a c.o.o. Billy’s running a podcast. Jabot offices with it’s two employees Jack and Mariah hasnt been shown in a year. The way these characters are written would be laughable if it weren’t so sad . All these characters do is talk about job hopping. I feel like I’m enrolled in a human resources program for dummies

Don’t know who you are but I agree with everything you said! What is up with LeBlanc?? He’s acting like he’s already on stage and every scene is life or death. And Phyllis is literally a cartoon. AND has the worst outfits. Ridiculous

Noah is completely wasted. Allie is boring and looks like she’s twelve compared to Noah. The Nate / Imani thing is stupid Mariah has a job??

Thank God for Ashland !

Michael
I agree with your whole comment, especially Phyllis and M.Baldwin. I think he’s going through a mid-life crises, and Phyllis , I think someone in the wardrobe dept. hates her, who would dress like she does to go to the park?Now, I like Sharon but am sick of seeing this coffee shop lady all glitzed up serving coffee and mental health advice to whoever walks in the door plus being a helicopter mom to her kids. Every time poor Noah walks in the door I expect her to run up to him, saying, did you have a B.M today dear? And someone please get Jack a lady friend. We just know when Diane moves in, it’s all over for him, poor guy.

Oh Violet, if someone had dressed like Phyllis in public when I was young, she’d be arrested for indecent exposure! And how about Victoria swanning around the office with a waist-high slit up the side of her dress? I’ve worked with high-positioned women all my life and never witnessed this! And yes, Sharon is being wasted; she’s become the Nancy Hughes (from AS THE WORLD TURNS) of the show — serving coffee and being Genoa City’s answer to DEAR ABBY.

Soaphound
OMG, these women! I think the only thing good I can say about Diane is at least she does dress in good taste. Maybe that will change when she goes to work for Kyle and Summer.Gabi is another one as she struts her voluptuous body around whatever company she’s haunting at the time.

Boop
Gee, I was just going to agree with everything you wrote on another post about Vickie and Ashland, the pot and Frying Pan thing. While I like Victor too, Iam sick of him always getting his own way while his snooty wife’s nose just goes up higher and higher. As far as Michael’s hair, I don’t have words to describe it, plus he looks and acts inebriated most times. I miss your Posts, I usually agree with them, as I do with just about everything you wrote on the other post. I’ve tried to hate Aston and rationalize the stuff he’s done but I keep thinking of who he was dealing with. I’ve never been a big fan of Adam’s, so am not sure if I want them hooking up together.

Thanks for your post! I was just talking about Nikki last night to my mother; I said the same thing about her snooty nose while I watched her in the park when she and Michael accosted Ashland. It good to know that I was missed! Until the next time!

Well the Emmys proved to me there is little competition today

Let’s call a spade a spade. Viewers are tuning in to B&B to see what Sheila will do next; the same way they tuned in in 1992 when she first crossed over and propelled B&B to number two in the ratings:) all those years with her off canvas was a mistake.

Joel , I agree with you about Sheila! I am wondering what’s next after Sheila’s gone ; hopefully, the writers will come up with something exciting.

I am loving Young and the Restless as long as the writers allow Ashland Locke to show some power! It never made sense to have him play a weak minded powerful man without any knowledge of what Victoria was doing ; however , I’ll give him a small break because I believe that he truly fell for Victoria. Nevertheless, the writers should have had a plan B for Ashland just in case the expected happened ; what Victoria did. Another peeve that I have with the writers is that Kyle was allowed to take Ashland’s son without a fight. As powerful as Ashland was /is , there should have been a battle for his son! That whole scenario with Ashland’s ex , the son , and Ashland was terrible writing which wouldn’t have happened in reality ! Powerful people make powerful plays!! Kyle should never have gotten Harrison unless he was as powerful as Michael Corleone in the Godfather which means that Ashland should have received custody without a court battle! Don’t write Ashland out of the Show without him making a power play along with the help of Adam. Keep Ashland around for a while to add more dynamite to the Show! Also, even though I love Victor , he needs a worthy opponent or two : that means that I want Adam to join Ashland in this war of titans because I don’t like how Victor did Adam . LET THE WAR BEGIN!!!

P.S. POOR DIANE!!!

I have B&B from day one, but I can’t stand another minute of Brooke and Ridge. The word “destiny” makes me cringe. Why Brad Bell can’t realize that legacy characters can move on without keeping super couples together is beyond me. Just look at Luke and Laura who moved on to healthy, fun relationships with other characters and away from each other and the show has survived. People change and grow and Brooke and Ridge need to do the same.

Shari
You are so right. I’m so sick of Ridge and Brookie, I don’t know how they even stand each other and Brook right now, putting up with Ridge’s crap with Taylor,leaving his wife and home just because he despises his step-daughter’s father. I would have told him long ago to take a hike. Neither woman has any pride or taste in men. Maybe, it’s Bells taste in women because come to think of it, the only one I can really take is Traci.

Shari
Was doing this reply when the phone rang and don’t remember if I posted it. Was agreeing about Bell’s destiny couples. I can’t stand Brook and Ridge, together or apart.Brooke has no pride or dignity, Taylor either the way she takes Ridge back, after every woman he’s with, Taylor, that friend of Quinn’s from Vegas, the little hanky panky he had with Quin when she first married Eric. I think it’s Mr.Bell’s fault that he has a thing for the wrong women.

People can hate on bold but the Sheila storyline is on fire. Yand r has its moments but is definitely a slow move at times regardless of what anyone says I still say days is consistent and always enjoyable. I can understand the bold and beautiful increase I see at restless they are trying the same thing with Diane Jenkins only Kyle and summer are acting like 2 fools as is Jack and I am sorry but Victoria is an ice princess Devon is a bore and Michael’s mad scientist hair is a no go

Richard
I agree on most things especially your comment on Kyle and nuSummer who is bugging me lately trying to keep the peace between Phyllis and Diane and still stay on Kyle’s side. Funny, they never show her with Harrison. A million yesses on Michael’s hair.Is he making a statement, would l8ke to see some of them here.

Michael’s allowing the natural gray to show . what we’re seeing now usually occurs when a person has dyed his/her hair for years and stops dyeing it, the gray comes forth with full impact! I had some friends to do that . I’m loving it!

This doesn’t surprise me…Y&R is almost unwatchable with the exception of the Diane Jenkins storyline. Before they brought her back, the show was a total clunker but unfortunately, having this character back isn’t enough to make the show as good as it once was. B&B on the other hand, played the right cards when they brought Sheila back. It will be interesting to see if she gets out of the trouble she’s already in but because we love to watch her psycho antics, we’ll take her for as long as we can have her.And that’s how B&B tied Y&R in the ratings.

Y n R is Sheila’s original home and I don’t know what’s taken it sooo long for her to return. Bring Sheila back to raise hell. It’s a no brainer for ratings. Lauren, Michael ,Paul , Cricket need a Sheila go round. Maybe Sheila can go to jail and get her Lawyer license and force Michael and Christine to deal with her. I would go further and say recaset Abby finally with a capable actress. Toss Tessa and Mariah and Noah out and bring back Fenn and Anna as played by the last actors to play out the young love scenes and to make room and budget for the vets to return. Worse case Michelle Stafford needs a lil break from the screeching. We need to show the Baldwin’s some love. Bonus their living room set back and a law office!

I agree about Diane; however, if the show would allow her , Ashland , and Adam to interact to stir the mix : WOW!!

CBS promo of “Some Like It Hot” is clearly for B&B! Also liked the “Bold is Back” promos from last year better. I predict that the show will pass Y&R in overall ratings as long as the show focuses on crazy Sheila and her antics. Can’t wait for the reunion of Finn and Steffy. Brooke and Ridge are back together with Deacon on the prowl. Eric finally moved on from Quinn. And give Katie and Dollar Bill a front and center storyline. Need a good location shoot too. Don’t watch Y&R to suggest any changes.

Now my 3am thoughts…Since Finn can still be alive, hoping his other mom, Li, somehow survived her underwater car crash and comes back with a vengeance to confront Sheila. And then there is Finn’s real dad, Jack. Brooke and Ridge have become big yawn for me. And I most always like Quinn. Loved how she bicycled to just get to the church on time to break up April and Carter’s wedding. Eric is a great hypocritical disappointment. As for Y&R…can’t stand Victoria, or how she, Victor and the rest of the family treat Adam. I’m ready to see Ashland gone, except maybe some final “farewells” to Victoria. Not that I condone what he did to her, but she is such a “b” in payback. Fast forward Diane and stupid Kyle and Summer. Go for it Phyliss. And now Billy and Chelsea?…ugh! And while GH isn’t included in this story, wish I had more likes on all of these soaps.

I definitely agree about the treatment or Adam ; plus , I don’t care about any of the Newmans except Victor and Adam ; however , at the present I want him to have a serious foe! The writers could use Ashland as serious competition instead of writing him out of the show! Allow Ashland to become the Sheila for this show!!!! COME ON JOSH!!!

Boop
Hi again. I’ve seriously wondered over the years if Eric Braeden had it put in his contract that no one will ever get the best of him in any SL?
It gets a little boring to always see him patting himself on the back. Seems like the only thing he’s never been able to win out on is getting his kids all on the same side and yet he can’t ir doesn’t want to stop the competition between them all. I’ve been waiting for that twit Abby to get wind of all this.

I don’t know if Eric did that ; however ,it is a thought. Regardless – I want some true competition on the Show ; even if it’s within the family!!!

Violet, can you imagine if Abby took a break from stroking Chance’s hair and wanted back in Newman Enterprises? Queen Vic would have to find a job for her that was WAAAYYYY subordinate to her own AND bigger than she would ever allow Adam to even sniff at. Must be hard being the “Big Cheese”; in Victoria’s case it’s Limburger.

Soaphound
Oh, you noticed the slit up Vicki’s leg to her belly-button?
She is something else and am wondering why they would be bringing her kids home at this point? Just reaching here but maybe Chelsea will talk Billy into letting Johnny spend time with Connor, seeing as how they are brothers, he said no, the last time she asked, he said no and I know Victoria would never agree to that.

Not surprised, Y&R storylines are in the toilet and have been for awhile now.
Sheila keeps my interest. Love, Taylor.

I don’t get the Lily CEO storyline. She was a dancer and model,and now is this all amazing CEO… all of the sudden.
To top that feat, Devon who has been successful in the business world, he wouldn’t let his unexpetienced sister run his company, It doesn’t make any sense?? She also tells Billt what to do when he has been an executive for years??

I know, Cindy, it’s really stretching believability. Has she ever even had a business class? And yet, we have Queen Victoria questioning Sally’s ability to run Newman Media when she’s (a) already been co-running it with Adam and (b) ran a fashion company in L.A.! Talk about mixed messages. Lily had better schedule some “looking over her own shoulder” time because Chelsea is on the prowl again.

Soaphound
We forget that when Lily was in prison she did something with ex- prisoners, teaching them how to lead better lives on the outside. Maybe she learned something herself. No one was more surprise than me when Jill came to her and practically handed over her company, and having Billy work for HER . Oh yes, Chelsea is bad news, always has been as far as Iam concerned.

Soaphound/Violet – Yes, and she was in jail for murdering Hilary, technically Manslaughter which is a felony. I could see her as a Director of Marketing or something, but a convicted felon is a CEO is a major stretch???

I just learned that Christain LeBlanc is performing in Fidler On The Roof, so a lot of us owe him an apology for criticizing his new hairstyle.

Beyond the Gates

RATINGS: ‘Beyond the Gates’ Bests ‘General Hospital’ in Key Demos

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Beyond the Gates and General Hospital ratings

Things continue to look up, up, up for CBS daytime’s Beyond the Gates. Now, in the latest Nielsen ratings picture, that 15-time Daytime Emmy nominated drama has moved into the #3 spot over legendary soap opera, General Hospital in the key women’s demos, 18-49 and 25-54.

In addition, according to data from Soap Opera Network, Beyond the Gates is closing the gap on General Hospital, even among total viewers. Let’s take a look at the week in question which are reflected in the latest ratings report.

For the week of October 5-9, 2026, Beyond the Gates is inching closer to an average of 1.8 million viewers tuning-in with the ratings week at 1,756,000. While down slightly from the previous week by -9,000, the series taped in Atlanta, is still up year-over-year +161,000.

Photo: CBS

BEYOND THE GATES

As for the all-important demos, Beyond the Gates delivered a 0.22 ratings share in women 18-49, which is up +0.02 week-over-week, while General Hospital fell to fourth place in ratings share for the demo with 0.21, which was on par from the previous week. Then, in women 25-54, Beyond the Gates scored a 0.32 ratings share; that’s 0.05 points more than GH who came in with 0.27 of the ratings share and up + 0.02 week-over-week.

So, what had viewers tuning-in to Beyond the Gates the week of October 5-9 2026? For starters: Hayley Lawson Hamilton’s (Marquita Goings) blackmail plot falls apart as Vernon Dupree (Clifton Davis) and Joey Armstrong (Jon Lindstrom) intervene to stop her in her tracks. Meanwhile, Ted Richardson (Keith D. Robinson) proposed to Shanice (Ernestine Johnson) in the Big Apple.

In addition, Smitty (Mike Manning) refused to participate in Martin’s (Brandon Claybon) upcoming political press conference due to liability concerns, and Andre (Sean Freeman) confronted Dani (Karla Mosley) about her near-death experience the night of the tornado and what it has to do with her ex-husband, Bill (Timon Kyle Durrett)!

Courtesy/ABC

GENERAL HOSPITAL

Over in Port Charles and General Hospital, the ratings week saw a slight uptick in total viewers of +6,000 with a total viewer average at 1,898,000, and up overall +20,o0o year-over-year.

In story, GH brought viewers, ADA Justine Turner (Nazneen Contractor) breaking off her secret romance with Sonny Corinthos (Maurice Benard) as she seemingly struggles to believe his professed innocence in the prison beatdown of Jenz Sidwell (Carlo Rota). Then as Sonny cannot get a single person to believe that he is telling the truth, his ex-wife, Carly (Laura Wright) shows up and stands by his side.

Elsewhere, Brook Lynn (Amanda Setton) and Chase’s (Brook Lynn) marriage continued to crumble, as Lulu (Alexa Havins) published explosive allegations that Willow (Katelyn MacMullen) drugged Drew (Cameron Mathison), after recording Sidwell in his hospital room, who later denies he said anything about Willow and Drew to Lulu.

As per usual, the number #1 and number #2 soaps of the week were The Young and the Restless and The Bold and the Beautiful. The sister soaps also saw the gap close between the two for the top spots with Y&R adding the most viewers for the week with both soaps losing the most viewers for the ratings period.

In total viewers, Y&R came in with 3,015,000 while B&B 2,628,000, which means there is less than 400,000 viewers separating the two.

So, what do you think of how Beyond the Gates outperformed General Hospital in the key demos for the week of October 5-9, 2026? Do you think its just a matter of time before Beyond the Gates overtakes General Hospital in total viewers for the #3 spot, or do you think the iconic daytime drama series can stave them off and maintain its hold on #3 in the viewership? Weigh-in via the comment section.

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All My Children

‘All My Children’ Alum Alan Dysert, Ex-Sean Cudahy, Passes Away at 75

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Alan Dysert

Alan Dysert, who played Sean Cudahy on ABC’s All My Children has died. He was 75-years-old. The news of his passing came from his wife Michele who shared via a Facebook post that Dysert died back on October 23.

“My heart is broken as I share that my beloved husband, Alan, passed away on October 23, 2026. While I am struggling to imagine life without him, I am forever grateful to have experienced what so many people spend their lives searching for — the love of a lifetime,” Michele expressed.

While a cause of death was not made public at this time, Michele admitted that Alan, “faced more than his share of health challenges over the years, yet he continued to approach life with determination, humor, and gratitude.”

Sean Cudahy

Photo: ABC

Dysert wrote about his battle with a rare, aggressive and incurable cancer in his 2023 autobiography, Lights, Camera, Cancer! He spoke of having undergone four major cancer-related surgeries, and many rounds of chemotherapy and CT scans.

SEAN CUDAHY WAS ‘BAD GUY’ PERSONFIED

On All My Children, Dysert played Sean Cudahy, the con man villain to his brother, good guy, Tom Cudahy played by Richard Shoberg. Dysert played the role between 1980 and 1990 returning for multiple story arcs, which included being revealed to be the murderer of Sybil Thorne. He was also involved in several affairs including with the impressionable Devon McFadden (Tricia Pursley).

THE LIVES HE TOUCHED

Alan’s longtime agent Melinda Eisnagule told PEOPLE his death is a “loss to our community and to the acting community at large. He touched so many lives and made the industry and the world a better place every day with his positive energy and kindness.”

Dysert leaves behind his wife, Michele and his two sons Cody and Cooper and will be remembered by those who knew him for a career that spanned the theatre, film, TV and performance coaching, and of course being a part of the legacy of All My Children.

Share your remembrances and condolences on the passing of Alan Dysert, All My Children’s Sean Cudahy, via the comment section below.

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Y&R’s Beth Maitland Talks How Traci Gives ‘A Lot of Viewers a Voice,’ and Daytime Emmy Nomination 41 Years After Her Emmy Win

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Beth Maitland

This week, The Young and the Restless veteran, Beth Maitland (Traci Abbott) is vying for her second gold statuette at the upcoming 53rd annual Daytime Emmy Awards some 41 years later after winning the CBS soap’s first acting award ever back in 1985.

That year, Maitland took home the Outstanding Supporting Actress in a Daytime Drama Series Award making Y&R history as the first performer to ever have her name called. A little bit later in the ceremonies, Tracey Bregman took home Y&R’s second Emmy for the Outstanding Ingenue.

Fast-forward to 2026, and Maitland, who has appeared on the soap both on contract and recurring since 1982, has been on the series now for over 44 years. Over the weekend, Traci talked with good friend Lawrence Zarian for a segment on KTLA Morning News. 

Photo: JPI

HOW TRACI REPRESENTS WOMEN ACROSS AMERICA

Maitland discussed how Traci has evolved over the years, where now she is the voice of reason for the Abbott family, and where more often than not, characters come to her with their issues.

“Aunt Traci is who everyone comes to with their problems, and what it’s taught me is to really take that seriously. I represent women of a certain age. I represent women over a certain dress size, and I feel it gives a lot of America and a lot of viewers a voice,” expressed Maitland, adding playing the role, “Really is meaningful to me.”

It was back in 1985 that Beth’s name was called as the winner of the Outstanding Supporting Actress in a Daytime Drama  at the Daytime Emmys besting the likes of: Norma Connelly (ex-Ruby, General Hospital), Eileen Herlie (ex-Myrtle, All My Children), Maeve Kinkaid (ex-Vanessa, Guiding Light) and Elizabeth Lawrence (ex-Myra, All My Children).

FIRST DAYTIME EMMY WIN WAS ONE FOR THE Y&R RECORD BOOKS

Recalling what happened after hearing her name called 41 years ago, Maitland reflected, “It was a Cinderella moment. I was so stunned. I was in the company of mature actresses who had been doing daytime for decades and I was this absolute newbie”

She also remembered, “Honestly, I was so nervous I walked right out of my shoe going up the stairs at the Waldorf-Ast0ria on live television. That’s what I remember. I was absolutely overwhelmed, absolutely unexpected, and it was a really important moment in my young career. I never expected it, not in a million years and here we are again!”

2026 DAYTIME EMMY NOMINATION

Speaking of vying for the same prize 41 years later, Beth is nominated for her work in the Traci and Alan/Martin Laurent (Christopher Cousins) storyline which featured Traci’s love life blowing up in her face amid deceit and twins!

This year, Maitland is nominated alongside of: Linsey Godrey (Sarah, DAYS), Amanda Setton (Brook Lynn, GH), Trisha Mann-Grant (Leslie, BTG) and Camryn Grimes (Mariah, Y&R).

Maitland shared on the moment she learned she was in the running:  “I am absolutely flabbergasted. I’m in the company of amazing actresses, all these years later, but mostly I am honored to be a part of the daytime community. It’s a place in a world gone mad, people can tune-in and forget their problems for just a few minutes, laugh and cry, and take a break for a second and escape for the moment. To still be a part of that almost 45 years later, I never thought I would be here and I could not be more grateful.”

So, is Aunt Traci one of your favorite legacy characters of The Young and the Restless? Are you happy to see Beth included 41 years later after her first Emmy win in the Supporting Actress category at this year’s 53rd annual Daytime Emmy Awards? Let us know via the comment section.

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