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RATINGS: B&B Ties Y&R in Key Demos

Photo: JPI

The ratings are out for the week of July 4th-8th, and while all four daytime soaps were partially preempted, or fully preempted on Monday, the race for the top spots in key demos is now neck and neck between CBS daytime’s The Bold and the Beautiful and The Young and the Restless.

While The Young and the Restless remains at number one in total viewers, B&B is just 303,000 behind, and the two sister soaps have now tied in the 18-49 and 25-54 demos.

The Bold and the Beautiful continues to draw viewer interested with: Sheila holding a very much alive Finn hostage, a Brooke and Ridge reconciliation, and more.  In addition, B&B gained 104,000 viewers for the week and is slightly up year-to-year from 2021.

Over at The Young and the Restless, the series showed gains of 64,000 total viewers for the week, and also remained slightly up in viewer count year-to-year.  Y&R has been featuring the Ashland Locke/Victoria Newman saga, and a new revenge plot with Adam and Ashland joining forces.

Check out the entire ratings picture from SON here.

Women 18-49 Rating
1. B&B 0.4/7 (same/same)
1. Y&R 0.4/7 (same/-.1)
3. GH 0.3/6 (same/same)
4. DAYS 0.2/5 (-.1/same) <—— ties low

Women 25-54 Rating
1. B&B 0.6/8 (same/-.1)
1. Y&R 0.6/8 (same/-.1)
3. GH 0.4/6 (same/-.2)
3. DAYS 0.4/5 (same/same)

So, what do you think of The Bold and the Beautiful tying The Young and the Restless in major demos? Share your thoughts on the two shows and if you are enjoying them … or you think they need improvement.  And if they need improvement, what changes would you make to the storylines? Comment below.

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Violet LemmCindySoaphoundBoopKaren Ross Recent comment authors
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George Wilks
Guest
George Wilks

I’m not surprised. Bold and The Beautiful is way better then Young and The Useless. Someone please fire Josh Griffith and put a Bell in charge. Watching old clips from 90s and early 2000s compared to todays drivel it’s such a stark contrast. How long until CBS wakes up and hires new blood for this show . I can’t stand Billy’s podcast , Abby , Mariah , Devon , Michael and that hair . Christian Leblanc is a cheesy overrated actor . They should have a serial killer storyline to get rid of some truly pathetic characters .

DENIS ADAM POMPA
Guest
DENIS ADAM POMPA

They need GINA T back as Phyllis that for damn sure! Sorry Josh Griffith you are awful. You fired Gina someone needs to fire your butt! Like Yesterday

Damien
Guest
Damien

Lolll
I agree with everything you wrote. From Griffith to the characters as well as especially how bad Christian LeBlancs become. I thought Griffith was merely a filler until a real writer came but this is sad. The show needs a major overhaul and a return to the real Y n R, lush sets and classic background music. The show looks, sounds and feels cheap

George Wilks
Guest
George Wilks

So cheap ! The whole show is just a mess. I turn it on for 5 minutes and that’s all I can handle. It wouldn’t be hard for them to make it good again , just follow the Bell formula. Classic music , character driven stories , better sets . And how many companies does one show need , and the amount of CEOs, COOs , running around . They should have three companies and have them compete. I suspect this show will plummet even further in the ratings and sometimes that what I think CBS wants . At this… Read more »

Boop
Guest
Boop

I love Michael’s hair and he’s not cheesy!!! Aren’t opinions wonderful? I agree with you about the podcast.; not so much the podcast ; Billy.

Damien
Guest
Damien

Michael and Phyllis s characters have become cartoon versions of the Bell days when they were conflicted, evil but driven by love and revenge. Now Phyllis’s screams in every scene and runs a Ikea looking hotel when she was once a I.T expert . She should be mixing it up at one of the 100s of businesses Griffith has branched out of the three major ones. Michael was one mean nasty lawyer and now he’s the town crier smiling ear to ear as Victor’s lil errand boy while poor Lauren has s hissy fit and storms off. She also used… Read more »

Michael
Guest
Michael

Don’t know who you are but I agree with everything you said! What is up with LeBlanc?? He’s acting like he’s already on stage and every scene is life or death. And Phyllis is literally a cartoon. AND has the worst outfits. Ridiculous

Noah is completely wasted. Allie is boring and looks like she’s twelve compared to Noah. The Nate / Imani thing is stupid Mariah has a job??

Thank God for Ashland !

Violet Lemm
Guest
Violet Lemm

Michael I agree with your whole comment, especially Phyllis and M.Baldwin. I think he’s going through a mid-life crises, and Phyllis , I think someone in the wardrobe dept. hates her, who would dress like she does to go to the park?Now, I like Sharon but am sick of seeing this coffee shop lady all glitzed up serving coffee and mental health advice to whoever walks in the door plus being a helicopter mom to her kids. Every time poor Noah walks in the door I expect her to run up to him, saying, did you have a B.M today… Read more »

Soaphound
Guest
Soaphound

Oh Violet, if someone had dressed like Phyllis in public when I was young, she’d be arrested for indecent exposure! And how about Victoria swanning around the office with a waist-high slit up the side of her dress? I’ve worked with high-positioned women all my life and never witnessed this! And yes, Sharon is being wasted; she’s become the Nancy Hughes (from AS THE WORLD TURNS) of the show — serving coffee and being Genoa City’s answer to DEAR ABBY.

Violet Lemm
Guest
Violet Lemm

Soaphound
OMG, these women! I think the only thing good I can say about Diane is at least she does dress in good taste. Maybe that will change when she goes to work for Kyle and Summer.Gabi is another one as she struts her voluptuous body around whatever company she’s haunting at the time.

Violet Lemm
Guest
Violet Lemm

Boop Gee, I was just going to agree with everything you wrote on another post about Vickie and Ashland, the pot and Frying Pan thing. While I like Victor too, Iam sick of him always getting his own way while his snooty wife’s nose just goes up higher and higher. As far as Michael’s hair, I don’t have words to describe it, plus he looks and acts inebriated most times. I miss your Posts, I usually agree with them, as I do with just about everything you wrote on the other post. I’ve tried to hate Aston and rationalize the… Read more »

Boop
Guest
Boop

Thanks for your post! I was just talking about Nikki last night to my mother; I said the same thing about her snooty nose while I watched her in the park when she and Michael accosted Ashland. It good to know that I was missed! Until the next time!

Margi
Guest
Margi

Well the Emmys proved to me there is little competition today

Joel
Guest
Joel

Let’s call a spade a spade. Viewers are tuning in to B&B to see what Sheila will do next; the same way they tuned in in 1992 when she first crossed over and propelled B&B to number two in the ratings:) all those years with her off canvas was a mistake.

Boop
Guest
Boop

Joel , I agree with you about Sheila! I am wondering what’s next after Sheila’s gone ; hopefully, the writers will come up with something exciting.

Boop
Guest
Boop

I am loving Young and the Restless as long as the writers allow Ashland Locke to show some power! It never made sense to have him play a weak minded powerful man without any knowledge of what Victoria was doing ; however , I’ll give him a small break because I believe that he truly fell for Victoria. Nevertheless, the writers should have had a plan B for Ashland just in case the expected happened ; what Victoria did. Another peeve that I have with the writers is that Kyle was allowed to take Ashland’s son without a fight. As… Read more »

Shari
Guest
Shari

I have B&B from day one, but I can’t stand another minute of Brooke and Ridge. The word “destiny” makes me cringe. Why Brad Bell can’t realize that legacy characters can move on without keeping super couples together is beyond me. Just look at Luke and Laura who moved on to healthy, fun relationships with other characters and away from each other and the show has survived. People change and grow and Brooke and Ridge need to do the same.

Violet Lemm
Guest
Violet Lemm

Shari
You are so right. I’m so sick of Ridge and Brookie, I don’t know how they even stand each other and Brook right now, putting up with Ridge’s crap with Taylor,leaving his wife and home just because he despises his step-daughter’s father. I would have told him long ago to take a hike. Neither woman has any pride or taste in men. Maybe, it’s Bells taste in women because come to think of it, the only one I can really take is Traci.

Violet Lemm
Guest
Violet Lemm

Shari
Was doing this reply when the phone rang and don’t remember if I posted it. Was agreeing about Bell’s destiny couples. I can’t stand Brook and Ridge, together or apart.Brooke has no pride or dignity, Taylor either the way she takes Ridge back, after every woman he’s with, Taylor, that friend of Quinn’s from Vegas, the little hanky panky he had with Quin when she first married Eric. I think it’s Mr.Bell’s fault that he has a thing for the wrong women.

Richard
Guest
Richard

People can hate on bold but the Sheila storyline is on fire. Yand r has its moments but is definitely a slow move at times regardless of what anyone says I still say days is consistent and always enjoyable. I can understand the bold and beautiful increase I see at restless they are trying the same thing with Diane Jenkins only Kyle and summer are acting like 2 fools as is Jack and I am sorry but Victoria is an ice princess Devon is a bore and Michael’s mad scientist hair is a no go

Violet Lemm
Guest
Violet Lemm

Richard
I agree on most things especially your comment on Kyle and nuSummer who is bugging me lately trying to keep the peace between Phyllis and Diane and still stay on Kyle’s side. Funny, they never show her with Harrison. A million yesses on Michael’s hair.Is he making a statement, would l8ke to see some of them here.

Boop
Guest
Boop

Michael’s allowing the natural gray to show . what we’re seeing now usually occurs when a person has dyed his/her hair for years and stops dyeing it, the gray comes forth with full impact! I had some friends to do that . I’m loving it!

James R. Poissant
Guest
James R. Poissant

This doesn’t surprise me…Y&R is almost unwatchable with the exception of the Diane Jenkins storyline. Before they brought her back, the show was a total clunker but unfortunately, having this character back isn’t enough to make the show as good as it once was. B&B on the other hand, played the right cards when they brought Sheila back. It will be interesting to see if she gets out of the trouble she’s already in but because we love to watch her psycho antics, we’ll take her for as long as we can have her.And that’s how B&B tied Y&R in… Read more »

Damien
Guest
Damien

Y n R is Sheila’s original home and I don’t know what’s taken it sooo long for her to return. Bring Sheila back to raise hell. It’s a no brainer for ratings. Lauren, Michael ,Paul , Cricket need a Sheila go round. Maybe Sheila can go to jail and get her Lawyer license and force Michael and Christine to deal with her. I would go further and say recaset Abby finally with a capable actress. Toss Tessa and Mariah and Noah out and bring back Fenn and Anna as played by the last actors to play out the young love… Read more »

Boop
Guest
Boop

I agree about Diane; however, if the show would allow her , Ashland , and Adam to interact to stir the mix : WOW!!

clb
Guest
clb

CBS promo of “Some Like It Hot” is clearly for B&B! Also liked the “Bold is Back” promos from last year better. I predict that the show will pass Y&R in overall ratings as long as the show focuses on crazy Sheila and her antics. Can’t wait for the reunion of Finn and Steffy. Brooke and Ridge are back together with Deacon on the prowl. Eric finally moved on from Quinn. And give Katie and Dollar Bill a front and center storyline. Need a good location shoot too. Don’t watch Y&R to suggest any changes.

rose
Guest
rose

Now my 3am thoughts…Since Finn can still be alive, hoping his other mom, Li, somehow survived her underwater car crash and comes back with a vengeance to confront Sheila. And then there is Finn’s real dad, Jack. Brooke and Ridge have become big yawn for me. And I most always like Quinn. Loved how she bicycled to just get to the church on time to break up April and Carter’s wedding. Eric is a great hypocritical disappointment. As for Y&R…can’t stand Victoria, or how she, Victor and the rest of the family treat Adam. I’m ready to see Ashland gone,… Read more »

Boop
Guest
Boop

I definitely agree about the treatment or Adam ; plus , I don’t care about any of the Newmans except Victor and Adam ; however , at the present I want him to have a serious foe! The writers could use Ashland as serious competition instead of writing him out of the show! Allow Ashland to become the Sheila for this show!!!! COME ON JOSH!!!

Violet Lemm
Guest
Violet Lemm

Boop
Hi again. I’ve seriously wondered over the years if Eric Braeden had it put in his contract that no one will ever get the best of him in any SL?
It gets a little boring to always see him patting himself on the back. Seems like the only thing he’s never been able to win out on is getting his kids all on the same side and yet he can’t ir doesn’t want to stop the competition between them all. I’ve been waiting for that twit Abby to get wind of all this.

Boop
Guest
Boop

I don’t know if Eric did that ; however ,it is a thought. Regardless – I want some true competition on the Show ; even if it’s within the family!!!

Soaphound
Guest
Soaphound

Violet, can you imagine if Abby took a break from stroking Chance’s hair and wanted back in Newman Enterprises? Queen Vic would have to find a job for her that was WAAAYYYY subordinate to her own AND bigger than she would ever allow Adam to even sniff at. Must be hard being the “Big Cheese”; in Victoria’s case it’s Limburger.

Violet Lemm
Guest
Violet Lemm

Soaphound
Oh, you noticed the slit up Vicki’s leg to her belly-button?
She is something else and am wondering why they would be bringing her kids home at this point? Just reaching here but maybe Chelsea will talk Billy into letting Johnny spend time with Connor, seeing as how they are brothers, he said no, the last time she asked, he said no and I know Victoria would never agree to that.

Karen Ross
Guest
Karen Ross

Not surprised, Y&R storylines are in the toilet and have been for awhile now.
Sheila keeps my interest. Love, Taylor.

Cindy
Guest
Cindy

I don’t get the Lily CEO storyline. She was a dancer and model,and now is this all amazing CEO… all of the sudden.
To top that feat, Devon who has been successful in the business world, he wouldn’t let his unexpetienced sister run his company, It doesn’t make any sense?? She also tells Billt what to do when he has been an executive for years??

Soaphound
Guest
Soaphound

I know, Cindy, it’s really stretching believability. Has she ever even had a business class? And yet, we have Queen Victoria questioning Sally’s ability to run Newman Media when she’s (a) already been co-running it with Adam and (b) ran a fashion company in L.A.! Talk about mixed messages. Lily had better schedule some “looking over her own shoulder” time because Chelsea is on the prowl again.

Violet Lemm
Guest
Violet Lemm

Soaphound
We forget that when Lily was in prison she did something with ex- prisoners, teaching them how to lead better lives on the outside. Maybe she learned something herself. No one was more surprise than me when Jill came to her and practically handed over her company, and having Billy work for HER . Oh yes, Chelsea is bad news, always has been as far as Iam concerned.

Cindy
Guest
Cindy

Soaphound/Violet – Yes, and she was in jail for murdering Hilary, technically Manslaughter which is a felony. I could see her as a Director of Marketing or something, but a convicted felon is a CEO is a major stretch???

Violet Lemm
Guest
Violet Lemm

I just learned that Christain LeBlanc is performing in Fidler On The Roof, so a lot of us owe him an apology for criticizing his new hairstyle.

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Photo: Fode IG

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Sources revealed to Malkin that Fodé sent in a self-tape and that Gunn liked what he saw.  Pierson played the role of B&B’s Thomas from 2015-2018 and was twice nominated for a Daytime Emmy Award during his run.

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