General Hospital
Steve Burton Steps Into The Health and Fitness Arena; Launches Burton Nutrition!
Photo: BurtonNutrition.com
As On-Air On-Soaps previewed in Steve Burton’s final interview for his run as Dylan McAvoy on The Young and the Restless, the actor and entrepeneur was getting ready to launch his health and fitnness nutrition supplement line. Well on Saturday,the Daytime Emmy winning star officially launched his products and supplement company, via a new website, Burton Nutrition.com
On Friday, Steve sent out a viral video to his email distribution list previewing his new health and fitness business. And, not only does Burton know a thing or two, or three, about working out, dieting, and how to stay fit and eat right, Steve’s wife Sheree Gustin and brother-in-law, Jon Gustin are also major into the field.
The first product Burton Nutrition is offering is “The Get Fit Kit”: which is said to be the perfect shake for a one meal replacement a day, and weight loss, but it may also be used as a snack, or a post-workout recovery drink.
Within the navigation of the nutrition website, coming soon will be a challenge, VIP, and social community sections. So, if you are setting out to improve your health, lose weight, or workout , you don’t have to do it all alone.
Watch Steve’s video announcing Burton Nutrition after the jump and how it can help you attain your weight and fitness goal. Then let us know if you will be checking out his new site, and let Steve and his family help you get in the best shape of your life.
Nice article to get the word out about his new business.
Is he going to sell that juice again ?
No, that business was shut down due to false claims.
That was sarcasm.!
I know, Janet, I was going along with you!
Yeah, janet…I hope he markets something authentic. I do wish him the best, but liquid diets are kind of ‘iffy’….not healthy and not endorsed by ‘caring’ doctors.
Steve Burton, since around 2005, has looked so bloated, though. Very similar to somebody that abuses steroids.
I doubt people will take diet advice from him.
Why does this actor, who clearly does not need more money, keep coming up with these get rich quick schemes which always seem a bit shady in a pyramid scheme kind of way?
I checked out the ingredients on his Whey protein powder and they’re pretty standard. I have a jar of why protein in my pantry which sounds identical to the one he’s now pitching only the one I bought cost half as much.
Moreover, his approach in substituting a protein shake for a meal is hardly a ground breaking concept as this diet strategy has been around since the 80s.
Because hes a tv star He can get by with it He’ll draw millions in because ofvwho he is who hes been as Jason especially Women will go nuts snd buy it just because of that
I don’t know about that, Terri. I’m a woman, and not going nuts. I have never found him attractive…..ever!!
Most women like a toned male body….not necessarily bulging muscles. Personally, it’s a turn off….too beefy.
No doctor would ever advise someone to diet on these liquid mixtures. Not healthy!!
I know, Terri, and I find it depressing and disheartening.
Dont think you are going to buy Burton’s Brew, drink it and he is going to track you down and marry you!
Steve,
Best of Luck to you and your Beautiful family. I really, really miss you on the Y&R, but I am looking so forward to my journey with you and your guidance with youro nutrition products.
Thank you!
All the Best,
Catherine Rose
Hi Steve,
I sure do miss you on GH, just hasn’t been the same without you, but on a good note, I am interested in purchasing the shake, just today I said I needed to loose weight lol at 53 it’s harder now, but I will do it and get healthy, looking forward to the results in this journey 🙂 it’s only 20lbs pounds but its got to go lol
Good luck to you and you have a beautiful family 🙂
Barbara Wolfe
I’m wondering if your product can help me to lose 280 lbs it would save my life but everything like peanuts or gassy foods send my stomach into shock and causes the worse pains ever, also i have high blood pressure heart desease, herniated disk in my spine also arthritis and I have arthritis in both my knees and only can sleep if on a C pap machine my daughter is getting married September 23,2017 and wants me to walk down the isle as mother of th the bride and dance with her husband and i want to more than anything but i don’t know if this wouls bw posible so I’m willing to try this if can help me i don’t know if i can afford it but if it really helps shed the weight I’ll do all i can to be on this program because it will be a life plan for me i wanna be able to enjoy my 3 beautiful grandchildren go on a family trip like Disney world something i always wanted to do but first my daughters wedding i have 6 months i know that’s alot to expect but even some of the weight loss will be better than none so if you can help Steve save my life truly i would be grateful please contact me to get started thank you
Julia, my heart goes out to you. Please, I urge you to go talk to your doctor about this.
Steve Burton cannot help you. All he can help you do is help you part with your money.
You can do this, but I totally understand why you feel helpless.
Please consider Weight Watchers or any medically supervised diet. If you’re a member of Kaiser, they offer a medically supervised diet.
I just urge you to not fall victim to these typea of scams. They will only make your pocket book lighter, not your body.
YOU can do this!
Oh for gosh sakes if this is for real see a Internal Medicine doctor they specialize in this! The world has gone stark raving mad a soap actor giving diet advice!!!
Why shade Steve? He is a good guy. He is not a miracle worker! He wouldnt put his name on something to hurt someone or steal their money! Sometimes in life with good intentions people will give YOU the wrong information unintentionally!
I wish he would go back to GH he was born to play that part.
Miss you on the show, but wish you the best of luck. Would love to be added to your email addy and get with your VIP program.
I’m saddened by people that would go to such efforts to make rude remarks about Steve Burton on here. They must not have much else to do with their time. I love you and your efforts to better your life on and off screen, Steve. ‘Haters gonna hate.’ Right?
Oh brother.
It saddens me that people take advantage of fans that buy into this nonsense stick to acting and not medical advice next thing you know he will have a brain surgery video out!!! Enough!!
I agree with you. I like Steve. I am not in his fan club. I commend him for trying something different. These soaps, they are great but at ABC and NBC, they constantly play with the actors futures and us fans. Everyone needs a plan B. Go Steve!
Okay, Timmmy, granted. I am sure Steve has gone through the right channels to market his product. But, advocating it on these sites could be perilous. He has the advantage because of his celebrity status….no excuse.
Case in point…..The above lady, Julia Rich. We are not talking about a few pounds here. No liquid diet in the world can help someone lose that much weight without drastic consequences.
Kay is right. No one is in any position to give ‘lose weight fast’ advise. People will do drastic things when in drastic situations. This is flirting with danger.
This amount of weight loss needs to be monitored…step by step and by a medical expert in the field. Who can lose that much weight in a few months without irreparable damage? And, a cardiologist should always be consulted!!!!! Heart attacks have happened due to dieting and messing with the wrong ‘stuff’.
Steve has every right to advertize; just not here. Many people are ultra-vulnerable, not thinking about any health risks.
Just my opinion, my Timmmy. Love you. Bye.
Oh cry me a river! Positioned at the top of the pyramid, Burton made a killing off of the aquia berry juice business not to mention the fortune he made as one of the highest paid day time actors in recent history. Check out the price of this protein powder and compare it to similar powders which are available at GNC and note the mark up disparities. This angers me because there are folks out there who are desperate for help who, unlike Mr. Burton, are living pay check to pay check (see Julia Rich’s post above ). There are folks out there who trust Mr Burton because they know him as GH’s Jason and/or Y&R’s Dylan . And yes, he looks amazingly well, so therefore, they purchase latest product he is touting be it aquai berry juice, acting lessons or protein diet shakes.
I still like Burton as an actor, loved him as both Jason and Dylan. But I am tired of all these marketing schemes.
And don’t forget to go eat at his BBQ joint!
Rude remarks, Angela? It is a fact that liquid diets with ‘bad’ ingredients kill….especially our youth. I am sure Steve is an honest man. However, be that as it may, I just caution people to consult with a doctor before going on any diet or ingesting anything.
We gave general comments here; not attacking Burton personally. Let’s hope his brand is nutritious and en par with the FDA….this is his second time around!!
As I said, I wish him the best.
Celia I could not stay silent on this enough I am tired of actors I use that word loosely taking advantage of viewers for their financial gain my gosh people get sucked into anything ! This is free advice low carb diet and exercise works wonders and I just gave it FREE
Exactly, Kay. I am not knocking Steve’s brand. I simply care about people ….big, damaging mistake for consumers to blindly go on a diet of this kind, simply because it is pushed by a celebrity, as you say. I repeat, I am not targeting Steve….speaking in general, here.
Someone very close to me is a Cardiologist…..Soooo…..
Great advice K. Richard Simmons meant well with his programs. Some do, most dont but the public gets desperate and Hollywood envious!
I agree with you, everyone should consult a doctor and or a nutritionist. “Magic juice or Pills” are ridiculous for sure but maybe he uses and believes in the product. He seems like a good guy who wouldnt sell something he didnt believe in?
Steve should stick to acting instead of his “get rich quick” schemes. I remember a few years ago Steve promoted diet shakes and it went bust then. He was passionate about that. Then it was the berry juice that went bust for him. He was passionate about that too.
This Hollywoodschooling deal with Derk Cheetwood, IMO, is just to help out of work Derk make some money. So he’s helping him. Now it’s time to help out his brother-in-law (who probably needs the money) so make it a family investment.
Steve is promoting diet and nutrition, but promotes his Jack and Jameson restaurant in TN that is loaded with calories if you eat there.
I predict within one year, SB is back on a soap (if they are still out there) working full time to feed his family.
More power to you, Soaper. Well stated!!
I have mixed feelings about this. Burton’s not claiming to be a doctor…he’s not selling anything that isn’t already out there. He’s banking on his celebrity…just like so many other actors from Paul Newman’s sauces to cat food…Suzanne Somers…celebs who endorse others products they probably know nothing about and on and on.
One has to be an informed consumer. Obviously Steve’s in great physical shape, he said he’s going for his nutrition certificate…his wife and brother-in-law have certificates…they all exercise and are role models for those who aspire to get in shape. As long as he’s not touting anything dangerous (and, again, one has to know their own health history, what they can and cannot consume and if need be check with his or her doctor to see if this is right for them) this might just be the thing that gets some people motivated. Some fans are so enamored of celebs that they buy, contribute, support just about anything. And, like others, I resent that. I would never pay to see these soap guys at their events (and the prices they charge are outrageous!!! and some people go over and over and pay huge amounts of money!!! I would also never kick in money to help them kick start one of their projects…LOL…let them kick in some for one of MY projects!!!) To that extent…many people in the entertainment business take advantage of their “star power” and sell their wares.
As for this product, I actually think Steve came off sensibly and realistically. He didn’t promise drastic results or quick results. Along with his products he’s marketing a “support group” of which he’ll partake. If that’s what it takes to motivate some people…if going on this journey with Steve Burton through web messages etc is what it takes, it might just work for some. Of course, it’ll put money in his pocket, let’s not be naive…but it might inspire those who will feel supported by him if he comes across in the personal way he just promoted his company. Time will tell. If you decide to buy his products, do so with your eyes open, your expectations realistic and a realization that you’re paying more to get on this ride with Steve.
The latest ratings are out for the week of October 26-30, 2026 and the big takeaways include: that CBS daytime’s Beyond the Gates was separated by only 23,000 viewers behind third place (of the soaps) General Hospital! For the last several weeks, Beyond the Gates has been closing the gap on this year’s winner for Outstanding Daytime Drama Series, and continuing to best GH in the key demos.
According to the latest Nielsen ratings breakdown from Soap Opera Network, the final week of October brought Beyond the Gates 1.790 million on average tuning-in and the show set a season high in total viewers. Meanwhile, General Hospital hit a new season low! The long-running ABC soap had 1.813 million for the week, and once again the series did not go over the 2 million mark.
Meanwhile, in the key Women 18-49 demo, Beyond the Gates was firmly ahead of GH with a rating share of 0.21, while General Hospital had 0.17 rating share.Then, in the key Women 25-54 demo, Beyond the Gates was once again ahead of the ABC soap with a ratings share for that demo at 0.30 while GH came in with 0.26.
Photo: CBS
MORE BY THE NUMBERS
In addition and comparatively, Beyond the Gates +22,000 viewers week-to-week, and had the largest gains in viewership year-to-year in daytime TV with +267,000 from this in 2025.. However, General Hospital seems to be going in reverse. The show was down -56,000 viewers week-over-week and down -22,000 year-over-year .
BEYOND THE GATES
Let’s take a look at some of the storylines that had people tuning-in to Beyond the Gates during the ratings week:
Hayley (Marquita Goings) attempted a massive shocker regarding her pregnancy and tried to use it to extract money from Bill Hamilton (Timon Kyle Durrett). Although, Bill saw right through her game, he demanded a paternity test, and made it clear he has no intention of raising the child—planning instead to pay her off to take the baby and leave. Meanwhile, Hayley confided her plan to her cousin Randy (Maurice P. Kerry).
Jacob Hawthorne (Jibre Hordges) and Naomi Hamilton (Arielle Prepetit) clashed over Jacob’s ongoing investigation into The Impaler, causing significant strain in their marriage. At the same time, Smitty (Mike Manning) considered taking matters into his own hands—including potentially heading to Mexico for evidence—while Martin Richardson (Brandon Claybon) worried about what comes next.
Photo: ABC
GENERAL HOSPITAL
Over at General Hospital for the ratings period, the story served up included:
Carly (Laura Wright) and Valentin (James Patrick Stuart) teamed up to investigate what really happened to Jack Brennan (Chris McKenna). Later, Danny (Asher Antonyzyn) leads them to Jack’s dead body.
Jude (Wil Traval) dropped a bombshell claim to Alexis (Nancy Lee Grahn); that he is Phoebe’s father, while Brook Lynn (Amanda Setton) and Chase (Josh Swickard) signed their divorce papers.
Then, Danny caught Rocco (Finn Carr) and Scout (Kayden Brenna Tokarski) sharing a kiss, plus the shocking return of Heather Webber (Alley Mills) capped the week.
Now the questions become; without having much promotional synergy in the ABC day-part to draw more eyeballs it is not helping but hurting General Hospital. It seems Beyond the Gates is also a benefactor of a one-two-three punch of CBS soaps (Y&R, B&B and BTG) and promotion.
However, that still doesn’t take away the fact that Beyond the Gates is close to besting GH in all ratings category as they go head-to-head in some markets across the country.
So, are you excited to see Beyond the Gates climb in the ratings? Are you concerned for General Hospital? Do you think they can stave off Beyond the Gates in total viewers or will the upstart soap overtake them in the next ratings report? Share your thoughts in the comment section.
Antonio Sabáto Jr., the former Jagger Cates of General Hospital and GH: Night Shift, and the former Dante Damiano of The Bold and the Beautiful has issued his first public statement since the incident involving his son, Jack’s arrest in Alaska for a fatal hit-and-run.
Jack is the son of Sabáto Jr. and Oscar-nominated actress Virginia Madsen, and according to court documents obtained by KTUU Jack, was allegedly driving a white Chevy Tahoe when he hit and killed Carl Simmonds, 42, near an intersection in Anchorage around 5:35 a.m. on Monday, November 9.
The reports indicated that Jack fled the scene — but later decided to called the cops to say he hit “something” that “suddenly appeared in the road” while he was “doing late-night DoorDashing.”
Photo: NBC
Now, Antonio has taken to his Instagram breaking his silence on the situation, sharing, “At this time, my family and I are navigating an extremely sensitive and deeply personal matter.”
He added, “As a father, my love for my children remains unconditional, and my priority is the well-being of my family. We ask that the public and members of the media honor our privacy during this difficult time and keep us all in your thoughts and prayers.”
The soap alum concluded, “I also wish to extend my heartfelt condolences to the family and loved ones of the gentleman who tragically lost his life. My thoughts and prayers are with them as well. We sincerely appreciate your compassion, understanding, and respect for the privacy of everyone affected.”
Jack Sabáto was arraigned in court on Tuesday, November 10 with bail set at $5,000, and a no-driving order and the potential of $5,000 penalty fees if he fails to attend future court appearances.
Antonio is the father to Jack, 34, daughter, Mina Sabato, 24 and son, Antonio Sabáto III, 15.
This is a developing story. You can check out Antonio’s official statement below.
So, let us know your thoughts on this tragic hit-and-run, which claimed the life of another man, and Antonio’s statement, via the comment section below.
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Sonny (Maurice Benard) and Ava’s (Maura West) daughter Avery looks quite different, starting on today’s November 9 episode of General Hospital. That’s because GH has made Avery into a full-blown teenager and the role is now being played by actress Alya Bullington.
In her debut, the Tennessee native was thrown into the deep soap waters with Daytime Emmy winners, Maurice Benard and Eden McCoy (Josslyn). Bullington weighed-in to TV Insider about her first scene which featured Avery overhearing a fight between Sonny and Josslyn.
She explained “It was something I have never done before, I did not have a lot of experience with the screaming and the crying stuff, but I got my first script, and I was like, ‘OK, this is a huge opportunity to learn so much about how that stuff works and to become this character that I have never even tried playing before.’”
Photo: ABC
THE TEENAGED VERSION OF AVERY WILL HAVE A LOT TO CONTEND WITH
Speaking of working with McCoy, Bullington shared, “She’s incredible. I remember her just laughing and making jokes on set, and then the minute that they started taping, she just locked in and she cried immediately, and my first thought was, ‘I want to be able to do that.’
The soap opera newcomer added, “I think she just inspired me so much because she is so great and she can just lock into whatever character she wants to in the moment.”
The character of Avery was born back in 2014, but as recently as the October 8 episode of General Hospital, the character was suddenly referred to as a teenager. This is the second young female character in recent months to be aged up following the casting of Kayden Brenna Tokarski as Scout Cain.
As for her take on Avery and what’s ahead, Alya said,“She’s emotional, and she’s curious, and she’s a really fun person to play because so much stuff is happening in her life. I think she’s kind of confused about what’s happening and what to believe.”
So, what do you think about General Hospital making Avery a teenager? Are you excited to see the conflict between Sonny, Ava and Avery now that they have aged up the character? Share your thoughts and welcome Alya to GH via the comment section below.
THE BOLD AND THE BEAUTIFUL: Katie Kicks Bill to the Curb … for Now
RATINGS: ‘Beyond the Gates’ Inches Closer to ‘General Hospital’ in Total Viewers
B&B’s Sydney Bullock Weighs In on Future of Dylan and Will: ‘I Think She Can Hold on to Him for Awhile’ (Exclusive)
Antonio Sabáto Jr. Breaks Silence on His Son’s Arrest for Fatal Hit-and-Run
DANCING WITH THE STARS: A Shocking Elimination on Grammy Night Leaves Ballroom Silenced
Y&R’s New Head Writers Share Vision for Genoa City: Contemporary Homage to Bill Bell, Mixing Heightened Escapism and Grounded Reality
THE YOUNG AND THE RESTLESS Preview: Episodes From New Co-Head Writers, Jamey Giddens and Dan O’Connor, Begin to Air
‘General Hospital’ Casts Ayla Bullington as the New Avery Jerome-Corinthos
‘Days of our Lives’ Celebrates 61st Anniversary: EP Ken Corday Teases New Character’s Arrival in Spring 2027
‘Days of our Lives’ Kyle Pryor Debuts as Dominic Marino and Says of Alleged TV Mom, “Deidre Hall is the Absolute OG, Amazing” (Exclusive)
THE BOLD AND THE BEAUTIFUL: Katie Kicks Bill to the Curb … for Now
B&B’s Sydney Bullock Weighs In on Future of Dylan and Will: ‘I Think She Can Hold on to Him for Awhile’ (Exclusive)
‘Days of our Lives’ Veteran James Reynolds Reveals Parkinson’s Diagnosis
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