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‘The Bold and the Beautiful’ Launches ‘BBTV,’ New Streaming App & Global Media Platform

By Michael Fairman

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Photo: CBS

Need to Know

  • The Bold and the Beautiful launches its new streaming service and app, BBTV, today on March 23, which is also the series 39th anniversary.
  • BBTV features over 9,000 episodes of the series for viewing, plus special content including never-before-seen, “Director’s Cuts,” show bloopers, original cast auditions and more.
  • The subscription service is available for $5.99 a month or $49.99 annually.

In conjunction of their 39th anniversary today on March 23, The Bold and the Beautiful has announced the launch of their new streaming app and digital platform BBTV (BoldandBeautiful.com)

The new subscription global streaming service will feature or the first time ever, 9,000+ episodes – representing 37 seasons and counting, and will be available in their entirety all in one place. New episodes from Season 38 will be added as they become available.

The new App/platform also features: 4,000+ extended “director’s cuts” of episodes never seen before in the U.S, B&B specials produced over the years, show bloopers and outtake, original cast auditions, behind-the-scenes video, online chat forums for fan connection and community, past and current talent interviews, plus the upcoming 2016 documentary “Becoming Bold and Beautiful,” and more.

Photo: Bell/Phillip TV Prods

In a statement executive producer and head writer Brad Bell shared, “BBTV is not just a streaming service, it’s a heartfelt love letter to our viewers. Featuring over 9,000 written episodes that honor character development and narrative continuity, all woven into a global fan community like no other.” Subscriptions go for $5.99 a month to $49.99 annually.

Octopean Media, a 3BMG company, developed the BBTV platform, which will be available on web browsers in addition to iOS, Android, Apple TV, Android TV, Roku, Amazon Fire, Vizio, LG Smart TV and Samsung.

Countless actors and celebrities have appeared on The Bold and the Beautiful through thee years from Usher, Gina RodriguezDaddy Yankee, Denise Richards, Wayne Brady, Mario Lopez, James Corden, and Betty White, all of whom can be seen again on the new streaming service. Original series stars, John McCook and Katherine Kelly Lang remain the legacy stars of the soap opera as Eric Forrester and Brooke Logan Forrester as the show celebrates its 39th anniversary today.

The Bold and the Beautiful premiered on this date back on March 23, 1987 and remains the most-watched television program in the world, and has also remained in the #2 spot as the most-watched daytime drama in America according to Nielsen data ratings. The series has been renewed on CBS through 2027-2028 TV season.

Throughout the years, B&B has won 106 Daytime Emmy Awards (345 nominations), including 29 wins across all acting categories, three wins for Outstanding Drama Series, three for Outstanding Directing Team, and five for Outstanding Writing Team.

The series was co-created by the late William J. Bell and Lee Phillip Bell and continues to dive into the world of high fashion at its epicenter as the Forrester, Logan and Spencer families navigate their lives through mystery, romance, and family legacy.

The Bold and the Beautiful is broadcast on weekdays (1:30-2:00 PM, ET/12:30-1:00 PM, PT) on the CBS Television Network and streaming on Paramount+. Bradley P. Bell and Casey Kasprzyk are executive producers, while Cynthia J. Popp and Rachel Herman are producers under the Bell-Phillip Television Productions umbrella.

So, what do you think about the new BBTV streaming platform? Excited to dive into the world of The Bold and the Beautiful from the very beginning, plus all the special content perks? Share your thoughts via the comment section below as the CBS daytime drama celebrates its 39th anniversary today!

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This is great news, especially for those earlier seasons (the William J. Bell years). And in good quality, as well.

Love BB and Bold and Beautiful lol

Will the episodes include commercials?

They must be anticipating enough subscribers to pay the residuals to cover the actors residuals and music rights (unless that’s not an issue since this isn’t broadcast).

I think it’s all going to depend on how the contracts work with SAG-AFTRA, but also, this being an independent platform (BBTV/online website), it’s going to depend. Plus, Bold outright owns the material, given that Bell-Phillip Television Productions Inc. produces the serial exclusively, so that’s going to factor in as well.

I definitely would would like to know about the commercials. I’m hoping it’s commercial free. And also about the music rights because if they had to strip away the music to air this, it’s not gonna have the same vibe as it did when it aired in broadcast originally.

$5.99/mo?! The show isn’t worth a dime anymore. Hard Pass.

The shows ratings will improve when Matthew Atkinson returns full time as Thomas and the producers reunite him with lady love Hope because the Lopeless faux remarriage and pairing is chemless loveless lifeless useless worthless passionless and pointless it’s like watching grass grow and paint dry the Lopeless pairing is the reason that the shows ratings are at the bottom of the barrel reunite Thope now that chemistry they have is far more realistic than anything else Ive ever seen Thope gave the show it’s best ratings and demographics don’t lie reunite Thope as a couple Thope4ever ThopeReunited TeamThope.

Here is hoping Sheila and NOT Taylor is pregnant !!!

So, you’re hoping a character who’s supposed to be in her mid 60s and is played by a 64 year old actress is pregnant?

Hate Taylor and Deacon ! They are both so selfish. She should have her license revoked ! Sheila was there when Deacon was the town piria. Send Taylor back to Europe !

When will someone, finally, blame Eric for the mess HE created !! He knew what Katie planned and he is hateful and selfish for what he did to Katie.

Breaking News

‘Santa Barbara’ Favorites A Martinez and Marcy Walker, ‘Cruz and Eden’ Reunion Chat, On Demand Replay Available for Half Price (Exclusive)

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The love was felt around the world during the Sunday, June 7 livestream conversation featuring enduring Santa Barbara Daytime Emmy winners, A Martinez and Marcy Walker who played Cruz Castillo and Eden Capwell on the iconic NBC soap opera. The popular duo reunited for this special one-day only special event honoring their most memorable of daytime roles.

Santa Barbara was globally a hit, and nothing illustrated that more than having attendees from 20 countries and over four continents participate in and watch the live chat moderated by Melissa Braverman, the author Santa Barbara: The Complete Story due out this fall.

While many were not able to purchase the initial livestream when the ticket costs were revealed to be $100,  A Martinez previously clarified the event was to also raise money for Walker, who is currently facing a very serious health situation, now there is a way to catch the replay at half the price.

Courtesy: MBraverman

HOW YOU CAN STILL CATCH A AND MARCY’S LIVESTREAM

Michael Fairman TV can share exclusively that if you missed the chance to see and listen to what A and Marcy had to say, On demand access is available at the event link for a half price at $50 (guests can contribute up to $100 if they so chose). Like the livestream, 100% of on demand sales for the recording will go toward Marcy’s medical expenses and will be for a limited time only.

There was plenty of laughter, tears, and reminiscing through the nearly two hour chat. At one point, Marcy reflected on the enduring impact and affection for Cruz and Eden. “You hope that whatever you do in this life, that you’ll make an impact of some kind,” expressed Walker. “It doesn’t have to necessarily be wrapped up in success or career or anything like that, but I think we all want desperately to feel like our time here blessed someone. To hear that somebody’s life was even a moment better because of what we did is a massive gift.

Photo: NBC

A AND MARCY’S DESIRE TO WORK TOGETHER AGAIN

In a moment that brought joy to those in attendance, A and Marcy both expressed a sincere hope and desire that one day they can work together again. Martinez explained, “There’s more avenues to pursue now than there have ever been. I would say just keep a good thought for it. I’ve been holding it for decades, and I fully intend to do whatever I can to make it happen. We’re engaged in trying to make it happen. And you know, we’ll see. I know we both want to do it.” Marcy simply nodded and responded “Amen.”

Melissa Braverman shared with Michael Fairman TV, her sentiments on hosting the Santa Barbara favorites. “Seeing A and Marcy together again, even virtually, was an absolute gift. It instantly reminded all of us why we fell so hard for Cruz and Eden in the first place. Their undeniable chemistry leaped off the screen and straight back into our hearts, proving that the magic they created all those years ago hasn’t faded one bit. Sharing in equal parts laughter and tears felt like catching up with old friends. It just meant the world to see them side-by-side again and to see how this incredible fandom showed up for Marcy during such an important time for her.”

So, if you attended the livestream chat with A Martinez and Marcy Walker, what did you enjoy hearing about the most? Now the tickets have dropped to watch the replay On Demand, would you want to check it out? Let us know via the comment section below.

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Beyond the Gates

Ashley Jones Makes Her ‘Beyond the Gates’ Debut in a Shocking Reveal as ‘The Impaler’

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As had been teased, the Monday, June 8 episode of Beyond the Gates brought with the the identity of The Impaler, the long-talked-about head of the blood plasma ring that involved Grayson Perez (Jordi Vilasuso), Dr. Lia Whitmore (Cecelia Specht), got Derek Baldwin (Ben Gavin) killed and had Jacob Hawthorne (Jibre Hordges) going under cover to nab the criminal.

Only in a major surprise and best kept secret, The Impaler turned out to be Joey’s Armstrong’s (Jon Lindstrom) younger sister, Heather, played by Ashley Jones! As we previously reported in April, Jones had joined the newest CBS daytime drama but we never knew what part she was playing until now.

This marks the first time in her veteran soap opera career she has played a nefarious evildoer. Previously, Ashley has been recurring as The Bold and the Beautiful as Dr. Bridget Forrester, portrayed Professor Parker Forsyth on General Hospital, plus got her soap start as Megan Dennison on The Young and the Restless. 

Courtesy/CBS

SIBLING RIVALRY

If you caught today’s Beyond the Gates, in story, as Joey was awaiting coming face-to-face with The Impaler, he instead gets paid a visit from a woman in a cloak that initially concealed her face. When she revealed herself, Joey knew exactly who it was … his sister.  Joey wondered how she is involved with The Impaler.

Apparently, it’s been a long while since the siblings had seen each other. Heather informed Joey she lived in London, and as Joey was trying to figure out the connection between her and The Impaler, she dropped the bombshell, “Oh, my dear brother. I am The Impaler.”

Joey initially laughed her off, until she explained she intentionally made everyone believe The Impaler was a man as a decoy. Suddenly, Joey realized this is not the same version of his sister he knew before, especially when she said, “I’m not the little girl you have to protect anymore. I’ve found my power.”

In the further backstory of the Armstrong children, Heather brings up how their father has used physical violence on Joey, while she dealt with his belief that a woman’s place is in the home, and raising children and to leave the mob business to the boys. As it turns out, Heather wants to work side by side with Joey combining forces to run their illegal activities. Later, when Joey admitted to Vanessa (Lauren Buglioli) that his sister had come to town. and he doesn’t really know of her true intentions, he left out the fact that Heather is The Impaler!

Photo: JPI

PLAYING A VILLAIN ON DAYTIME

Speaking with Parade, Jones said that she knew early on that she would be The Impaler, but wasn’t sure what that actually meant, “I hadn’t watched enough of the show, so I did a little research, explained Ashley. “I was like, ‘Oh, they talk about the Impaler a decent amount,’ and then I knew that I was somehow related to Joey Armstrong. So, I knew those two things, and I knew she was the head of a crime ring, and that was kind of all the information I got.”

Jones shared her enthusiasm to getting to play a villain on a soap, adding, “This is probably one of the more complicated characters I’ve ever played. There’s a lot to her,”  obviously, at this point, people will know she’s the Impaler. She’s kind of the villain. I haven’t played this in Daytime really ever.”

What do you think about the reveal of Ashley Jones as Joey’s sister, Heather being the notorious Impaler? It seems that Beyond the Gates as pulled off yet another shocker! Weigh-in via the comment section, but first check out the reveal from today’s episode.

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General Hospital

Y&R Alum Kelly Kruger Joins the Cast of ‘General Hospital’ as Serena Baldwin

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In a surprise casting move, General Hospital has recast the role of Serena Baldwin, the biological daughter of Scott Baldwin and the late Dominque Stanton with former The Young and the Restless, and The Bold and the Beautiful actress, Kelly Kruger.

As longtime GH viewers know, Lucy Coe (Lynn Herring) was actually the surrogate for Scott (Kin Shriner) and Dominique (Shell Danielson), since the latte was dying from an inoperable brain tumor. Sadly, she passed away before Serena was born. If you recall, Scott and Lucy named Serena after Dominique’s family estate, Serenity. TV Insider shared the casting news of Kruger taking over the role previously played by Carly Schroeder.

Kruger expressed on joining GH, “I am so excited to be joining the show “It’s a literal dream come true to finally get to work with Frank Valentini (EP, GH) and Mark Teschner (casting director, GH) after all these years! Daytime has a very special place in my heart, and I have always wanted to work with the actors and writers on this show. I truly believe the level of talent and work they put out is the absolute best.”

Photo: ABC

The actress starts filming today on June 8 at the set of the ABC soap opera. In a statement, Frank Valentini shared, “I am excited to have Kelly Kruger join the cast of General Hospital. She’s a terrific actor and we look forward to working with her.”

Daytime fans remember Kelly from The Young and the Restless where she played the role of Katherine Chancellor’s (the late Jeanne Cooper) granddaughter, Mackenzie Browning from 2002 to 2003 and reprised the role in 2018 and 2019. Later, she appeared in the recurring role of the publicist named Eva on The Bold and the Beautiful (named after longtime VP communications vet, Eva Basler who was recently let go by the show in their behind the scenes layoffs).

SERENA HEADS BACK TO PORT CHARLES

The character of Serena was last seen on-screen in 2017, when she returned to town to mourn her grandfather, Lee Baldwin (the late Peter Hansen). The last time we heard of an update on Serena’s life was back in 2022, when Scott shared he made a trip to the Faroe Islands to see his daughter because she has been arrested for getting in trouble with dolphin hunters.

When Serena returns to Port Charles, she will also have a half-brother on the canvas in Cody Bell (Josh Kelly) as well as Lucy.  Will we have more of Scott on the screen too? We shall see.

Since being away from the soaps, Kruger has become a major TikTok influencer and content creator in the beauty world. In fact, Kelly was named TikTok Shop’s Beauty Creator of the Year in 2025.

Previously, Kruger was married to Darin Brooks (Wyatt Spencer, The Bold and the Beautiful) who also just recently returned to daytime. She opened up about their split back in March. The two share daughters Everleigh Jolie, 6, and Gemma Wynter, 4.

As a preview of what’s to come, Kruger commented on Threads,This is the absolute perfect fit and I can’t wait for you all to meet Serena!!!!! There is truly no world like the soap world. The fans, the community and the family. I’m so so grateful.” Since GH generally tapes six weeks in advance of air, fans can expect to see Kelly as Serena later in July, although no official first airdate is available at this time.

What do you think of General Hospital bringing back the character of Serena Baldwin and casting Kelly Kruger in the part? Who do you think Serena will be a new love interest for on the canvas? Could it be Ethan Lovett or someone else? Let us know your thoughts via the comment section below.

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