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The Wrap feature: Ad execs not happy with Game Show & replacements for Soaps!

TheWrap has a feature article out today that gives evidence that advertisers are not thrilled at all that Game Shows and other alternatives in programming are replacing daytime soap operas, saying:  It’s advertisers, who prefer soaps to the game and talk shows that are replacing them.  Though the alternatives are cheaper and easier for networks to produce, media buyers tell TheWrap that soaps are still one of the most cost-effective buys on broadcast television.

“They are even more efficient than much of daytime cable programming,” one ad buyer said. “I would be disappointed if all of the soap operas disappeared.”  And media buyers aren’t enthralled with game shows as replacements. “If they are replacing a soap opera, a talk show like ‘The View’ or some other type of genre would be better than a game show,” one media buyer told TheWrap.

Another point was made that, losing viewers or not, from the advertisers’ point of view, the six soaps combined still reach 14.6 million viewers per day, and that’s a sizable number that they can still buy at reasonable rates. And “Young and the Restless” reaches 1.1 million women 18-49 each day, the largest number of women in that demo of any of the soaps.

” The loss of soap operas is just something we have to deal with,” one ad buyer told TheWrap. “There are still a lot of alternatives in daytime and there are a lot of places to reach women. We’ve come to terms with the realities of economics. We get it and we just have to plan around it.”

As The World Turns

As the World Turns Cast To Perform Virtual Reading Of Final Episode

In a once-in-a soap-lifetime event during the Covid-19 pandemic, the cast of As the World Turns will reunite for one night online for a virtual reading of the CBS daytime drama’s final episode that aired back 10 years ago this past September,

This livestream event is for a good cause and is brought to you by former ATWT cast member, Trent Dawson’s (Ex-Henry) theatre group The Katonah Classic Stage.  Dawson is the artistic director there.

Over 26 veteran cast members from ATWT, including Larry Bryggman, Don Hastings, Kathryn Hays, Elizabeth Hubbard, Michael Park and more are set to participate in the reading plus some surprise guests.

The show will be streamed  n The Locher Room YouTube channel, 0n Wednesday night, October 28th at 8 p.m. EST/5 p.m. PST, where fans will also  have the opportunity to comment and ask questions of the cast,

The event is asking for a $15 donation to be able to see it and you can click here for more info!

Working with Katonah Classic Stage (KCS), a professional, nonprofit theatre group an hour north from New York City, Dawson is hoping this event will help those in need.  KCS has access to outdoor performance space that can provide a safer, more  socially-distant experience for the artists and the audience. The fundraiser not only  applies to salaries, but to health care as well; without employment most artists are ineligible for health coverage during a time when such insurance is critically important.

So what do you think of getting these beloved stars from ATWT together for a good cause to relive and read the script of the final episode from Oakdale? Comment below.

 

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As The World Turns

ATWT Alum and Two-Time Daytime Emmy Winner, Michael Park in Virtual ‘STOMP Out Bullying’ Chat

This Thursday, October 8th, to support National Bullying Prevention Month, Alan Locher and his Locher Room You Tube Channel will be holding a special conversation.

That is when As the World Turns fan favorite, and two-time Lead Actor Daytime Emmy winner, Michael Park (Ex-Jack) along with the CEO and Founder of STOMP Out Bullying, Ross Ellis and former New York Jets legend Tony Richardson will join Alan at 2 p. m. EST.]

STOMP Out Bullying is the leading national nonprofit dedicated to changing the culture for all students, calls on the nation to support their mission by raising awareness around the need to develop a society focused on kindness and inclusivity.

You can watch the livestream here.

So, will you be checking out Michael and company for this special chat? Comment below.

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As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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