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The Wrap feature: Ad execs not happy with Game Show & replacements for Soaps!

TheWrap has a feature article out today that gives evidence that advertisers are not thrilled at all that Game Shows and other alternatives in programming are replacing daytime soap operas, saying:  It’s advertisers, who prefer soaps to the game and talk shows that are replacing them.  Though the alternatives are cheaper and easier for networks to produce, media buyers tell TheWrap that soaps are still one of the most cost-effective buys on broadcast television.

“They are even more efficient than much of daytime cable programming,” one ad buyer said. “I would be disappointed if all of the soap operas disappeared.”  And media buyers aren’t enthralled with game shows as replacements. “If they are replacing a soap opera, a talk show like ‘The View’ or some other type of genre would be better than a game show,” one media buyer told TheWrap.

Another point was made that, losing viewers or not, from the advertisers’ point of view, the six soaps combined still reach 14.6 million viewers per day, and that’s a sizable number that they can still buy at reasonable rates. And “Young and the Restless” reaches 1.1 million women 18-49 each day, the largest number of women in that demo of any of the soaps.

” The loss of soap operas is just something we have to deal with,” one ad buyer told TheWrap. “There are still a lot of alternatives in daytime and there are a lot of places to reach women. We’ve come to terms with the realities of economics. We get it and we just have to plan around it.”

As The World Turns

‘Santa Barbara’ & GH Favorite Judith McConnell Virtual Interview On Tap

You loved her as Sophia Capwell on Santa Barbara, and the troublemaking Augusta McLeod on General Hospital, plus several other soap roles, and now fan favorite Judith McConnell is set for a virtual interview in The Locher Room.

Look for Judith to chat it up with host, Alan Locher on the upcoming Friday, October 23rd edition of the You Tube series beginning at at 3 p.m. EST / 12 p.m. PST.

As well as being known for her soap roles on SB and GH, Judith also played Valerie Conway on As the World Turns, Miranda Bishop on Another World and Eva Vasquez on  and One Life to Live.

In primetime, McConnell has appeared on Star Trek, Dragnet, Beverly Hillbillies, Mayberry RFD, Green Acres, Mannix and more.

To watch the livestream click here.

So, what has been your favorite Judith McConnell role in her illustrious daytime career? Share your thoughts in the comment section below.

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As The World Turns

Soap Vet Exec Prod and Director, Chris Goutman, Virtual Interview On Tap

The former executive producer of Another World and As the World Turns, Chris Goutman, will appear on a very special episode of The Locher Room next Friday, September 24th.

To celebrate the virtual interview show’s 200th episode, the Emmy Award-winning producer and director will join Alan Locher beginning at 3 p.m. EST / 12 p.m PST.   You can watch it live here.

Having started his career in the soaps an actor appearing on The Doctors, Search for Tomorrow, The Edge of Night and Texas, Goutman moved on to becoming a director and eventually an executive producer.  Chris has directed episodes of nine different daytime dramas.

Goutman currently serves as the Artistic Director, Associate Professor at New York University’s Tisch School of the Arts.

So, will you be tuning-in to see what Chris has to say about his time on AW and ATWT and more? Comment below.

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As The World Turns

Michael Park Joins the Cast of HBO’s ‘The Time Traveler’s Wife’

Two-time Daytime Emmy winner and former star of As the World Turns Michael Park (Ex-Jack Snyder), has been added to the cast of HBO’s upcoming time travel drama, The Time Traveler’s Wife.

According to Deadline, the series is adapted by former Dr. Who head writer and Sherlock co-creator Steven Moffat, The Time Traveler’s Wife tells the intricate love story of Clare (Leslie) and Henry (James), and a marriage with a problem… time travel.

In it, Park will play the role of “Philip Abshire” – Clare’s father, who is said to be a high-powered Chicago lawyer, he is brisk and orderly, and expects all his children to fall into line.

The series also will star former General Hospital and Oscar winner, Jaimie Ray Newman (Ex-Kristina).  She won an Academy Award for her Live-Action Short, Skin.

Photo: IMDb

So, looking forward to seeing Michael and Jaimie in their new TV roles? Comment below.

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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