Connect with us

As The World Turns

The Wrap feature: Ad execs not happy with Game Show & replacements for Soaps!

TheWrap has a feature article out today that gives evidence that advertisers are not thrilled at all that Game Shows and other alternatives in programming are replacing daytime soap operas, saying:  It’s advertisers, who prefer soaps to the game and talk shows that are replacing them.  Though the alternatives are cheaper and easier for networks to produce, media buyers tell TheWrap that soaps are still one of the most cost-effective buys on broadcast television.

“They are even more efficient than much of daytime cable programming,” one ad buyer said. “I would be disappointed if all of the soap operas disappeared.”  And media buyers aren’t enthralled with game shows as replacements. “If they are replacing a soap opera, a talk show like ‘The View’ or some other type of genre would be better than a game show,” one media buyer told TheWrap.

Another point was made that, losing viewers or not, from the advertisers’ point of view, the six soaps combined still reach 14.6 million viewers per day, and that’s a sizable number that they can still buy at reasonable rates. And “Young and the Restless” reaches 1.1 million women 18-49 each day, the largest number of women in that demo of any of the soaps.

” The loss of soap operas is just something we have to deal with,” one ad buyer told TheWrap. “There are still a lot of alternatives in daytime and there are a lot of places to reach women. We’ve come to terms with the realities of economics. We get it and we just have to plan around it.”

Click to comment
Advertisement

Leave a Reply

avatar

All My Children

TAINTED DREAMS Season 2 To Bow December 21st!

Tainted Dreams is back with a second season offering from Daytime Emmy-winning director and series creator, Sonia Blangiardo!

Beginning December 21st, the next chapter of Blangiardo’s the soap behind a soap, will be available for streaming on Amazon and Amazon Prime. (season one is also currently available on Amazon)

This series, which was nominated for five 2017 Daytime Emmys, follows the behind-the-scenes drama of a fictitious soap opera titled Painted Dreams.  Many soap opera notables have roles in the online series including: Alicia Minshew, Michael Lowry , Austin Peck. Terri Ivens,  Walt Willey, Kelley Menighan, Grant Aleksander, Bobbie Eakes, Natalia Livingston, Marnie Schulenburg, Nathan Purdee, Colleen Zenk, James DePaiva, Tonja Walker, Ilene Kristen, and the late Larkin Malloy . In addition, Jessie Godderz of Impact Wrestling and Big Brother fame, and Dina Manzo of The Real Housewives of New Jersey, also appear.

In a statement, Sonia Blangiardo said that she is “excited to take everyone along these characters’ journeys in Season 2, as they evolve and deal with ever increasing professional and personal turmoil.”

Fore more on Tainted Dreams visit their official website here.  (more…)

Continue Reading

As The World Turns

Crystal Hunt, Donna Mills, Antonio Sabato Jr & Michael Swan Star In New Faith-Based Soap Opera, HILTON HEAD ISLAND!

Some longtime soap opera notables are featured in a new 22 episode faith-based soap entitle, Hilton Head Island.

The series debuts this Friday, November 10th with the first eight installments, and is from the Christian entertainment company, PureFlix.com.

The soap opera is available by subscription, but the service offers a one-month free trial.  In story, Hilton Head Island, revolves around the lives of the fictional Trisk family, who own the a television network.

Hilton Head Island features: Antonio Sabato Jr. (ex-Jagger, General Hospital), Donna Mills (ex-Abby, Knots Landing), Michael Swan (ex-Duncan, As the World Turns), and Crystal Hunt (ex-Lizzie, GL). PureFlix.com specializes in “family-oriented” content and shows. The plan is for Hilton Head Island to be rolled out in two subsequent seven-episode blocks in the coming weeks.

Watch the first official trailer for the soap after the jump.  Then let us know your thoughts in the comment section below! (more…)

Continue Reading

As The World Turns

EastSiders Season 3 Starring Van Hansis and Kit Williamson Kickstarter Campaign Underway!

EastSiders is on its way back for season three, which is great news since the LGBT series starring former As the World Turns star Van Hasis (Ex-Luke) as Thom and creator/writer/producer Kit Williamson as Cal.

Over the last few seasons, the funny, poignant, and extremely well-written series tells the tale of a couple who go through the struggles of their relationship while living in Silver Lake, California.

With many twist and turns and featuring a supporting cast that includes: Constance Wu (Fresh Off the Boat)Brianna Brown (General Hospital, Devious Maids, the upcoming Dynasty), Stephen Guarino (Happy Endings, I’m Dying Up Here), Willam Beli (RuPaul’s Drag Race, Nip/Tuck) Traci Lords (Crybaby, Zach and Miri Make a Porno), Matthew McKelligon (You’re Killing Me), Jonathan Lisecki (Gayby) and John Halbach (Producer, EastSiders), the series third season looks to be one of its most intriguing yet.

This time Thom and Cal (Hansis and Williamson) end up on the great American road trip after moving from L.A. to the Big Apple and then trying to get back home! The journey home to Silver Lake was shot on-location in New York, New Jersey, Pennsylvania, Ohio, Indiana, Illinois, Minnesota, Wisconsin, Iowa, South Dakota, Wyoming, Montana, Idaho, Oregon, Nevada and  California over 35 days last fall.

The production has now launched their Kicktstarter campaign to finish up the series and is hoping for some funding for additional shoot days, and post-production costs. The campaign is set to run until June 6th, by which time the producers must have attained their goal of $60,000, or if you contribute and they have not met their goal, it is refunded. (more…)

Continue Reading
Advertisement
Advertisement

Video du Jour

GH icon Genie Francis chats with Michael Fairman about her return to the soap as Laura after being taken off-contract earlier this year. Leave A Comment

The Michael Channel

Recent Comments

  • Celia: “Right?.... I agree with your descriptive decor of Nick's house, Harry. It is overly decorated, but geometrically so!!…
  • laura: “Can't wait to watch.
  • David Guthrie: “Merry Christmas thanks four dallas watch still best ever miss jr. And.all was there july.
  • Celia: “LOL, Damien...great to see your name, here... Hope is not 'a good girl' cop----rather a matron....However, Hope has a…
  • Jimh: “i agree
Advertisement

Power Performance

Maura West as Ava

General Hospital

Airdates: 11-29/30-26-2018

Advertisement

Popular