There’s another new face in Port Charles, when on today’s Wednesday, July 15 on General Hospital, Grady Eldridge made his debut as Simon, a new music executive, who is scouting talent for his record label.

According to Soap Opera Digest, Eldridge is on recurring status with the ABC soap opera, and in story, Simon is the A&R rep responsible for signing music acts and he enters the scene as Brook Lynn (Amanda Setton) sets up a musical showcase for Trina (Tabyana Ali) and Gio (Giovanni Mazza) who accompanies her on guitar. As the showcase kicks off, Simon arrives.

While his GH role marks his first on daytime, Grady can currently be seen in the final season of HBO’s comedy hit, Hacks. He has numerous credits in primetime including: Doctor Odyssey, The Sex Lives of College Girls and appeared as Max in the recently released in Jennifer Lopez’s movie office romance.

Eldridge joins several other newcomers have joined the ABC soap including: Dean Geyer as Dr. Tristan Roberts (who first showed up on Monday’s July 13 episode), and Troy Lennon Appel as mysterious businessman, Hudson who shows up later this month.

In addition, GH fans will get the chance to see Kayden Brenna Tokarski who takes over the role of Scout Cain, and Kelly Kruger (ex-Mackenzie Browning, The Young and the Restless) who is the recast Serena Baldwin, who debuts on July 30.

So, do you hope Simon sticks around Port Charles? Do you think Trina and Gio will become a major recording act, or will trouble be brewing with this new music executive, and Brook Lynn will spell t-r-o-u-b-l-e? Let us know your thoughts and impressions after checking out Grady on today’s GH via the comment section.

The world of microdramas (otherwise known as verticals) continue to be the burgeoning new form of entertainment storytelling often with romance novel-like soap opera storytelling, and all accessible in bite sized short 1-2 minute episodes on your phone.

After The Bold and the Beautiful’s Brad Bell (executive producer and head writer) land his son Oliver Bell announced that in August they will premiere their first microdrama Hollywood Startlet under their Red Flair Entertainment banner for aTwist (formerly MicroCo), comes word that now WWE, the global leader in sports entertainment is developing their first live-action microdrama series in collaboration with ReelShort, the world’s leading microdrama platform.

This new endeavor brings together WWE’s iconic Superstars, world-renowned creative strategy, and global fanbase with ReelShort’s expertise in premium vertical storytelling to create an entirely new entertainment experience for audiences around the world. Together, the companies are introducing a new way for fans to experience entertainment through mobile-first storytelling, while expanding the possibilities of the rapidly growing microdrama format.

WHICH WWE SUPERSTARS WILL APPEAR IN THE MICRODRAMA?

The initial series will feature WWE Superstars: Drew McIntyre, Jacob Fatu and Joe Hendry, among others, alongside fan-favorite ReelShort stars Marc Herrmann and Chase Mattson. Production is scheduled to begin next month, with the series expected to premiere this early fall.

“Brand partnerships are evolving beyond product placement. We’re creating entertainment ecosystems where brands, talent, and storytelling come together to build cultural moments that audiences actively engage with and share,” said Sammie Hao, Head of Talent & Business Development at ReelShort.

THE EVOLUTION OF STORYTELLING

“By bringing WWE Superstars into the ReelShort cinematic world, we are creating a new storytelling experience for the WWE Universe, while reaching a fresh audience with premium content on ReelShort’s innovative platform,” said Ben Houser, Head of Original Content and Development, WWE.

ReelShort is the world’s leading microdrama platform, delivering premium original scripted series through fast-paced, mobile-first storytelling. Available in more than 100 countries and reaching more than 70 million monthly active users, ReelShort is redefining how global audiences discover and engage with entertainment through original productions, bestselling IP adaptations, and collaborations with leading creators, brands, and entertainment companies. ReelShort is developed by Crazy Maple Studio, a global entertainment company behind some of the world’s most successful mobile storytelling platforms.

WWE is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

So, what do you think about WWE, getting into the microdrama business? It’s seems like a great way to utilize the WWE superstars and mix them up with some of the top stars in vertical dramas and for consumption for the global pro wrestling fans who will have yet another platform to watch their favorites.  Weigh-in via the comment section below.

Now that this year’s 53rd annual Daytime Emmy Nominations have been announced, several of the acting nominees will share their reactions and more to learning they are going for gold when the ceremony rolls around on October 30.

However, tonight on Tuesday July 14 beginning at 8pm ET/5pm PT, Michael Fairman once again host his 12th annual Daytime Emmy Nominations special live on You Tube’s Michael Fairman Channel.

Scheduled to appear thus far are: Beyond the Gates stars, Lead Actress nominee: Karla Mosley (Dani), Supporting Actress nominee: Trisha Mann-Grant (Leslie), and Supporting Actor nominees: Mike Manning (Smitty) and Timon Kyle Durrett (Bill).

From The Young and the Restless: Lead Actress nominee Michelle Stafford (Phyllis), Lead Actor nominee Christian LeBlanc (Michael), Supporting Actress nominee Camryn Grimes (Mariah) and Supporting Actor nominee Sean Dominic (Nate).

In addition look for General Hospital’s Supporting Actress nominee Amanda Setton (Brook Lynn), from Days of Our Lives, Outstanding Guest Performer nominee, Christopher Sean (Paul) and from The Bold and the Beautiful Lead Actor nominee Scott Clifton (Liam) and Supporting Actor nominee Lawrence Saint-Victor (Carter) plus more featured guests.

So, what did you think of this year’s Emmy nominations for Beyond the Gates, General Hospital, Days of Our Lives, The Bold and the Beautiful and The Young and the Restless?

Be with us in the live chat with your questions and comments on this year’s nominations and for our special guests.

For upcoming celebrity features, livestreams, special event coverage and more, make sure to “subscribe” to the Michael Fairman Channel.

So, looking forward to tonight’s special show with the nominees? Let us know via the comment section below and if you can’t be with us live, if you have any questions you want posed to our special guests and we just might ask during the broadcast.