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WWE rebranding as "Action Soap Opera"!

Courtesy/WWE

Courtesy/WWE

If you have been following the marketing efforts of the WWE in recent months you know that titan and owner, Vince McMahon has been looking to expand into other ventures and avenues with his company.   Now comes word that an official announcement and information sheet has gone out to all of their international voice-over talents in foreign territories for what is the correct terminology when promoting the WWE product, called The Language of the WWE. Below are excerpts from that document which now clearly defines it as a soap opera!

We always said WWE – is a “Soap Opera” in the ring.  Having at one time been a writer for the WWE, On-Air On-Soaps can tell you that is 100% true.  Here are the re-branding key messages from the document.

“World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans. WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today. As a global entertainment brand, the language that we use when communicating on WWE is critical. Please ensure that you are familiar and employing the below, effective immediately. * WWE is pure entertainment * WWE is an action soap opera * WWE Superstars are entertainers with tremendous athletic prowess”

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Mishael Morgan Reveals Why She’s Taken ‘A Bit of a Step Back’ From Y&R and Gone on Recurring Status

This past June, we all celebrated the groundbreaking victory of The Young and the Restless‘ Mishael Morgan (Amanda Sinclair) as the first Black actress to ever win in the Lead Actress in a Drama Series category during the 49th annual Daytime Emmy Awards.

In the months that followed, Mishael has not been seen as much on the top-rated CBS daytime drama, plus when fans noticed she was no longer in the opening main credits, it got them wondering just what is Morgan’s status with the show.

Finally today, via video on her Instagram story, Mishael shared some news after finishing her day of taping in Genoa City.

The Emmy-winner revealed she has indeed gone on recurring status with the show: “I just wrapped my last scenes back at Y&R, and I just wanted to let the cat out of the bag a little bit.  A lot of people have noticed that my name is not on the main credits anymore, and I wanted everybody to know that it was my decision.  I decided, actually, back in December, that I wanted to take a bit of a step back from the show.  I just felt like at this point in my life and this point in my career, I wanted to mix things up a little bit. But Y&R will always be home. I have so appreciated this safe place to land that they have given me, so I know that I can be back. They are like family to me, and coming back just reminds me of that.”

Morgan also thanked the loyal viewers and her followers expressing, “I’m so appreciative of you guys, and all the fans who have supported me along this Y&R journey. But I’m still on it, I’m still going to be recurring, so you’ll still catch me in Genoa City.”

The talented star ended with a tease of projects and roles to come, telling her fans to, “Keep looking out for new things.”

So will you miss not seeing Mishael as much on Y&R?  Are you exciting to see what roles and projects she gets involved with next? Are you glad she is still recurring with the show and will continue to make appearances in stories? Comment below.

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The Young and the Restless Announces Showcast For 50th Anniversary Season

As Y&R gets ready to officially kick-off their 50th anniversary season, beginning tomorrow on September 30th, the CBS soap opera will be serving up audio-only episodes in a showcast, and go live on weekdays via podcast platforms everywhere.

Harkening back to the golden age of soap opera which began on radio, The Young and the Restless, will offer up a modern take on the audio soap, making it the first and only network soap opera to do so.  This way fans can listen in to the drama anytime anywhere.

Courtesy/CBS

In a statement to Deadline, Steve Raizes, EVP of podcasting and audio for Paramount, shared: “We are thrilled to be launching The Young and the Restless as a showcast. As we continue to expand our podcast offerings, we find shows that share a deeply passionate fanbase translate well into the audio space.  We’ve seen significant success with this strategy with The Late Show Pod Show with Stephen Colbert and The Daily Show: Ears Edition and expect similar results with The Young and the Restless.”

So, will you be checking out Y&R’s audi0-only episode showcast? Comment below.

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General Hospital

GH’s Nancy Lee Grahn Shares Excerpt From Her Upcoming Memoir

In celebration of beginning her 27th year as Alexis Davis on General Hospital, two-time Daytime Emmy-winner, Nancy Lee Grahn, decided to mark the occasion by revealing to her longtime fans an excerpt from her upcoming memoir due out in 2023.

Taking to her official Facebook page, Nancy shared the excerpt starting with contained some of the back-history of her soap opera alter-ego : “I play the role of Alexis Davis. I am a public defender, prosecutor, personnel injury, civil, malpractice, tax and family attorney. I am the bastard child of Mikos Cassadine who died after being thrown into his own weather machine which he designed to freeze the world. My mother, Kristen Bergman was a famous opera singer whose throat was slit by my father’s wife, Helena. Unhappy with the turn of events, I hurled my frail 75 year old stepmother off a five hundred foot parapet slamming her onto jagged rock only for her to walk away unscathed. Even more determined, I shoved her off a thousand foot cliff into the frigid subzero ocean. Helena not only survived unscathed, she apparently scaled 1000 feet up the cliff and continued to wreak havoc on Port Charles.”

Nancy closed the excerpt with some special acknowledgements: “Always so grateful to have an ongoing contract, my own parking space and people I’ve never met who come up to me regularly and tell me how much younger I look in person. It’s a gift that I have been able to and still get to do what I love to do for such a gloriously long time. I love my job the most because it is the job that gave me the security I needed to greenlight Kate as a single mother, raise her while being able to give her the things I dreamed of giving her, put her through school all the way through college, and will hopefully allow me to spoil my grandchildren. The enormous love & gratitude I have for ABC and Disney for allowing me the privilege of working for them is immeasurable. But the real truth is without the support from all of you, this day would not be what it is. As always, I see you and thank you.”

Make sure to read the entire excerpt.  Now let us know, are you looking forward to what Nancy will share in her upcoming memoir? Share your thoughts in the comment section.

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GH’s Nicholas Alexander Chavez (Spencer) talks with Michael Fairman immediately following his Daytime Emmy win for Outstanding Younger Performer in Drama Series. Leave A Comment
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