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WWE rebranding as "Action Soap Opera"!

Courtesy/WWE

Courtesy/WWE

If you have been following the marketing efforts of the WWE in recent months you know that titan and owner, Vince McMahon has been looking to expand into other ventures and avenues with his company.   Now comes word that an official announcement and information sheet has gone out to all of their international voice-over talents in foreign territories for what is the correct terminology when promoting the WWE product, called The Language of the WWE. Below are excerpts from that document which now clearly defines it as a soap opera!

We always said WWE – is a “Soap Opera” in the ring.  Having at one time been a writer for the WWE, On-Air On-Soaps can tell you that is 100% true.  Here are the re-branding key messages from the document.

“World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans. WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today. As a global entertainment brand, the language that we use when communicating on WWE is critical. Please ensure that you are familiar and employing the below, effective immediately. * WWE is pure entertainment * WWE is an action soap opera * WWE Superstars are entertainers with tremendous athletic prowess”

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Guiding Light R.I.P.

TODAY: ‘Guiding Light’ Reunion With Some Of Springfield’s Most Notable

Following the overwhelming popularity of last week’s As the World Turns online reunion, comes another one today on Wednesday, April 8th featuring beloved stars from the former CBS daytime drama, Guiding Light.

Former show publicist, Alan Locher, will once again be hosting the You Tube livestream event, and it all kicks-off at 3PMEST/12PMPST.

Taking part in this very special hour will be: Kim Zimmer (Ex-Reva), Robert Newman (Ex-Josh), Jerry verDorn (Ex-Ross), Liz Keifer (Ex-Blake). and Maureen Garrett (Ex=H9lly), plus you never know who else might pop during these livestream sessions since everyone is participating remotely during the COVID-19 pandemic.

To watch the Guiding Light on-screen reunion live click here

Get ready to walk down memory lane and catch-up with some of these amazing stars from this one-of-a-kind soap, that is missed by so many.

So, will you be checking out the GL reunion today? Comment below.

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‘Desperate Housewives’ Livestream Reunion On Tap

Look who is reconnecting and reuniting for a special online reunion this coming Sunday? Several of the women from Wisteria Lane from the popular ABC primetime soap, Desperate Housewives that ran from 2004-2012.

Taking part in this latest reunion during the Coronavirus pandemic will be: Eva Longoria (Ex-Gabriella), Marcia Cross (Ex-Bree), Brenda Strong (Ex-Mary Alice), Vanessa Williams (Ex-Renee) and Dana Delaney (Ex-Katherine) on Sunday April 12th beginning at 8PMET.

Photo: JPI

The actresses are coming together as part of the livestream episodes at Stars in the House, the series hosted by Seth Rudetsky and James Wesley to raise donations for The Actors Fund COVID-19 efforts.

Photo: JPI

You can watch the Desperate Housewives livestream either at the Stars in the House website or via YouTube. 

So, will you be checking out the latest reunion one of your all-time favorite soaps be it primetime or daytime? Comment below.

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General Hospital - Interviews

GH’s Maurice Benard Memoir ‘Nothing General About It’ Goes Nationwide Today

Today is the day! After months of fans eagerly awaiting the nationwide release of two-time Daytime Emmy winner, Maurice Benard’s (Sonny Corinthos, General Hospital) moving and insightful memoir, it’s finally available in book stores and online everywhere.

According to the publisher HarperCollins: The memoir Nothing General About It, looks back to Maurice’s youth in a small town and his tenuous relationship with his father. He describes how his bipolar disorder began to surface in childhood, how he struggled to understand the jolting mood swings he experienced, and how a doctor finally saved his life. For years Maurice was relentless in his goal to be a successful actor. But even after he “made it,” he still grappled with terrifying lows, breakdowns, and setbacks, all while trying desperately to maintain his relationship with his wife, who endured his violent, unpredictable episodes. Maurice holds nothing back as he bravely talks about what it was like to be medicated and institutionalized, and of how he learned to manage his manic episodes while on the set of GH. 

Photo: HarperCollins

Nothing General About It is also an incredible love story about an enduring marriage that demonstrates what those vows—for better, for worse, in sickness and in health—truly mean. Maurice also pays tribute to the community that has been there for him through thick and thin, and ruminates on the importance of both inherited and created family.  A shocking, riveting, and utterly candid memoir of love, adversity, and ultimately hope, Nothing General About It offers insights and advice for everyone trying to cope with mental illness, and is a motivational story that offers lessons in perseverance—of the importance of believing in and fighting for yourself through the darkest times.  Nothing General About It includes a 16-page insert featuring approximately 50 photographs.”

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Benard posted on his Instagram on Tuesday the following message to all: “I’m so proud to have done something I would’ve never imagined I could do. The kid who barely graduated from high school, less likely to succeed. I want to thank everybody in the book, My mom and dad my brother General Hospital,Sue black all my friends and of course my wife Paula. To the great team Harper Collins for believing in me and working incredibly hard. There still working incredibly hard during these times. What a ride!!!”

So will you be checking out Nothing General About It and showing your love and support for Maurice? Comment below.

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Knots Landing favorites: Joan Van Ark (Valene), Michele Lee (Karen) and Donna Mills (Abby)  chat with Michael Fairman in honor of Knots Landing’s 40th anniversary. Leave A Comment

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