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Days Of Our Lives

Daytime, Drama & Divas – NBC to tie-in DAYS with "Real Housewives"!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

According to Broadcasting & Cable  NBC is working on a new marketing initiative and co-branding efforts to spruce up their daytime line-up visiblity with their affiliates which includes Days of our Lives and the reality program, Real Housewives, that will rebrand the reality show as a new sort of daytime soap. 

“From a network, we see it as a benefit for us,” says Scot Chastain, NBC’s senior VP of affiliate marketing and development. “By pairing the two, we send more of a youth audience to Days, and we expose an older audience to Housewives. There’s a lot of cross-blending potential there.”  The promo will incorporate clips from both shows, highlighting how they are thematically similar. “It’s all about daytime, drama and divas,” says Donna Mills, senior VP of marketing, affiliate relations and communications for NBCU Domestic TV. The promo will air on all 10 of NBC’s owned stations, and on 27 other NBC affiliates.

NBCU also plans to run a radio contest in the top 15 markets in which disc jockeys talk up Housewives with their listeners. In exchange, NBCU is offering daily prizes and a grand-prize girls’ getaway for the stations to give away.

Beyond those efforts, NBC Local Media is buying off-air media and working with partners to promote the new lineup in its entirety. “This is a great opportunity to really inject some life into daytime,” Soroca says. “We have a great story to tell about a fun, energetic, lively group of shows that we think fits nicely into this daytime umbrella we are building.”

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Charles
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Charles

They could be on to something. Real Housewives is over the top and could satisfy the soap cravings, plus the reality twist all rolled into one. I am sure this will bring more eyeballs to NBC and of course they are hoping they will in turn stick around for DAYS. It will be interestingto see how NBC edits the Housweives to clean up some of the profanity-laden tirades, plus some of the sexual dialogue. I also wonder how long the Housweives will be able to remain on NBC daytime before viewers start chiming in and calling it TRASH TV, which… Read more »

Days Of Our Lives

DAYS OF OUR LIVES: Marlena Becomes Possessed … Again!

On Tuesday’s episode of Days of our Lives, the devil had his way with his favorite person, Dr. Marlena Evans (Deidre Hall)! In story, leave it to Marlena to save Doug (Bill Hayes) by giving herself up to Satan!

As Doug revealed himself to be Satan while in a therapy session with Marlena in her office, a shook Marlena tries to comprehend what is happening! When the devil says if Marlena won’t accept him in, she will punish Doug, he does just that.

Photo: JPI

Poor Doug is left writhing in pain and on the floor, crying out for help! When we come back to the scene Marlena is not exactly right near his body, but sort of overlooking what is happening. Julie (Susan Seaforth Hayes) rushes into Marlena’s office to find Doug as Marlena stares blankly. Eventually, she calls for help.

After Doug is put in a hospital room and is monitored, Kayla (Mary Beth Evans) and Tripp (Lucas Adams) can’t find anything wrong with him. Meanwhile, Julie finds Marlena at the nurses station and asks what happened with Doug during their therapy session.  Marlena flashes back to what led to Doug writing on the floor, and clearly something is way off with Marlena, because she has now become possessed.

Later, Julie sits by Doug’s hospital bed as he opens his eyes, as he tells his beloved wife, “He left me and went in to her.”  A confused Julie is left to ponder what on earth Doug could be talking about.

When Marlena comes home to John (Drake Hogestyn) – who is already concerned with Johnny (Carson Boatman) being set on making a movie of Sami’s life story which includes points on Marlena’s original possession – she tells him Doug collapsed in her office. When the two hug, Marlena slowly opens her eyes  revealing that they are glowing yellow.  Yup! We are off to the races. Marlena is now once again possessed.

So, what did you think about the scenes between Deidre Hall and Bill Hayes? Are you enjoying the revisiting of the infamous ‘possession’ storyline thus far? Comment below.

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Days Of Our Lives

Days of our Lives Kicks-Off Possession Storyline Revisted with ‘Doug’ Twist Cliffhanger, Followed by Fall Preview

Did the ‘Devil’ make them do it? Doug Williams  (Bill Hayes) is Satan? In what can only be described as major surprise twist on NBC’s Days of our Lives, for weeks, fans have thought they were about to embark on another dementia or Alzheimer’s storyline on the soaps with another beloved character.

However, Days head writer, Ron Carlivati ,and his writing team came up with a way to make it seem like this may be Doug’s fate only to use the long-running character as the impetus to bring the classic possession storyline back on the air some 25 years later.

It all goes down after Kayla (Mary Beth Evans) calls Marlena (Deidre Hall) to ask him to see Doug, after his MRI and other tests proved inconclusive for dementia, etc, to see if Dr. Evans can assess him.  The phone call to Marlena happened after John (Drake Hogestyn) was discussing the past, since Johnny (Carson Boatman) is ramping up to a shoot a movie on Sami’s life, that will include the time that Sami walked in on John and Marlena having sex, which caused Sami to act out for years and years.

 

However, and this is key, John tells Marlena that moment in time also left her alone and vulnerable to the darkest time in her life – alluding to when she became possessed by the devil – and Marlena was clearly having difficulty admitting that or going down that road of remembrance, when the phone call from Kayla saved her from digging deeper into the past.  Well now, John and Marlena may never have that conversation as she is primed to once again become possessed.

Meanwhile, Johnny is reading Will’s script for the Sami movie, and is shocked to read in it that Marlena was once possessed by the devil, as John takes out a dusty box with his Father John collar, a bible, and a news clipping of Marlena being possessed.  John is feeling that this movie will bring bad things on to all those he loves, especially Doc, and he looks to be right!

Now at her office with Doug, he admits he knows something is wrong.  He acts out and does strange things and does not know why.  Marlena brings up why Doug locked Julie (Susan Seaforth Hayes) in a freezer by accident. Doug gets adamant saying: “That was no accident. I locked that bitch in there on purpose.”  Marlena is shocked at his word and tone.  Then as Doug laughs, he says, “I’m not Doug.”  Next thing you know, the lowered voice of Satan comes out of Doug’s mouth and he tells Doc, “It’s been over 25 years Marlena. But did you really think I wouldn’t come back for you?” End of episode.  Great cliffhanger!

Now, check out the fall preview released following the airing of Friday’s episode by NBC below, which teases more demonic moments on Days. Then let us know in the comment section, what you thought of the ‘Doug’ twist as the possession storyline begins?

Plus, make sure to cast your vote in ‘Michael’s Poll’ of the week on the revisiting of this classic tale now in 2021 below the preview.

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Days Of Our Lives

Ron Carlivati Talks on the Creation, Scenes & Cast of ‘Days of our Lives: Beyond Salem’

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