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Hoover exec Kirkendall elaborates on why he is pulling Ads off ABC!

Soap Opera Digest has a statement from Brian Kirkendall, Vice President of Marketing at Hoover, explaining why he pulled Hoover advertising from ABC once All My Children and One Life to Live were canceled.

Kirkendall stated on the Ad pull-out which starts on April 22nd, “I thought the stand we took was the right stand to respect what our consumers told us and to pull us out of the shows because that’s what they wanted. So that’s what I did. The response that we’ve gotten via email and calls and Facebook has been unbelievable. The soap fans are such a loyal group. I was just responding to what our consumers said and what the soap fans told us.” As of Tuesday evening, April 19, there have been 4,703 emails to the SaveTheSoaps@Hoover.com.

In additional news, Hoover supports the national charity. Cleaning for a Reason that cleans the homes of women undergoing cancer treatment for free. It just so happens to be Cleaning For A Reason Week, so Hoover has been encouraging people to post the charity logo on their Twitter profile, and donating $2 to the charity, up to $25,000, for each download. “So far, more than 250 people have donated, so all this buzz around the soaps is actually helping our charity partner, too,” says a spokesperson for Hoover.

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Dar
Dar

Thank You Hoover!

Lisa
Lisa

Wonderful article; Hoover is my hero

Brian T
Brian T

This is awesome. I hope more companies will follow.

shawn
shawn

i just saw a hoover commercial today around 2,so im assuming the ads are gonna be pulled soon

Doe
Doe

This is a man who is true to his word. I admire the stand he has taken and hope his mother wil get to see her favorite soaps once again…….

Carol B K
Carol B K

I am deeply saddened by the cancellation of OLTL I’ve been a fan since the late sixties when it started. I visited the studio in the fall and was impressed by all that I saw and the people I met. To think we need more shows like the type you are planning is ludicrous! I hope you reconsider this mistake. You will be losing a ton of viewers, myself included. My tv now goes on at ABC that will certainly be changed.

Jennifer McQuaid
Jennifer McQuaid

Hoover thank you for your support. It means alot to this loyal soap fan. My family has used your vacuums for the last 20 years. Were on our second one. The vacuum is so much lighter then others out there. Ive had three back surgeries so your vacuum helps me in my cleaning instead of hurting my back. Also I have three of your air cleaners. Love them for my allergies.

All My Children

All My Children Alum Christopher Lawford Dead At 63

Sad news to report this Wednesday.  Christopher Lawford, best known to soap fans as Charlie Brent on All My Children from 1992-95, as well in the role of Senator Jordan on General Hospital in 2004, passed away at age 63.

Lawford who is the son of the actor Peter Lawford, and Patricia Kennedy, and whose uncles were Ted, Robert and President John F. Kennedy apparently died at a Yoga Studio on Tuesday night during a health emergency according to a report from TMZ.

As of now, it is being reported that Christopher’s death appears to be from “natural causes.” The coroner is performing an autopsy to determine the exact cause of death.

Christopher had battled addiction in his life back in the 70’s and 80’s.  The actor was also a New York Times best selling author with his book, ‘Symptoms of Withdrawal.’

Being the nephew of John F. Kennedy, Lawford also spent time in the political arena with staff positions with The Democratic National Committee, and campaigns whether it be at the national, state, or local level

Lawford’s cousin Kerry Kennedy announced his death on social media.

Susan Lucci (Ex-Erica Kane), Lawford’s co-star on All My Children, shared her thoughts on Instagram at his passing: “Such very sad news that wonderful Chris Lawford has passed away. Chris was so great to work with—always prepared and always with a smile and an ease about him. He was warm and charming whether on set at AMC—or working hard for his charity. My deepest sympathy to his family. RIP, Chris”

Share your condolences and remember of Christopher via the comment section below.

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All My Children

Morgan Fairchild And Soap Notables Filming New LGBTQ Series ‘Mélange’

Over the next several days in New York, some very familiar faces to daytime soap fans are busy filming episodes of a new series entitled Melange, which stars Morgan Fairchild (most recently ex-Angelica, DAYS).

The series is set against the backdrop of a historic New York City gay bar named “Melange”, and the fight for ownership over it, when it’s proprietor has suddenly and mysteriously died.  Melange will explore themes of sexuality, immigration, addiction, power, and inclusion.

Guiding Light’s Robert Newman, All My Children’s Darnell Williams, One Life to Live’s Scott Evans ,  Kristen Alderson, Ilene Kristen, and David A. Gregory are some of the daytime faves tapped for roles in the series, which is said to be a half-hour drama.

In story, Newman, plays Syd Winchester, the deceased owner of ‘Mélange’. Scott Evans stars as Ryann Parker, a young man who fights to keep Mélange away from Syd’s wife, Vivian played by

Melange was created and being executive produce by Tom D’Angora, with former OLTL director and Emmy Award-winner, Gary Donatelli, and Tony Award winning producer, Tim Kashani.

According to Variety, at this time no network is currently attached to the project.

So, what do you think of the show concept of Mélange?  Intrigued by the cast?  Share your thoughts via the comment section below.

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All My Children

One Life to Live & All My Children Reunion Event Photo Gallery

Over the weekend, actors who appeared on two beloved legacy soap operas: All My Children and One Life to Live took part in a reunion event held over GH Fan Club Weekend.  And while the fans in attendance were excited to see some of their favorites, it was the former cast members themselves getting to see their former co-stars for the first time in years which made the event all the more touching.

Then, in big surprise to the attendees, none other than former One Life to Live star, Nathan Fillion showed up to give hugs to his former castmates including: Erin Torpey (Ex-Jessica), and James (Ex-Max) and Kassie DePaiva (Ex-Blair), among others.  Fillion, who has gone on to primetime success with his show Castle, and his upcoming new series on ABC, The Rookie, has never forgotten his beginnings in show business as Joe Buchanan!  Who can forget his on-screen affair with Robin Strasser’s Dorian, which sent Viki (Erika Slezak) into orbit!

Kassie DePaiva (now Eve on DAYS) told Michael Fairman TV on Fillion’s appearance that she had reached out to him to let him know about the event: “I knew the fans would love it.  He is very proud of his roots.”

When asked about seeing the original Blair, Mia Korf, at the same event whom she had never met, Kassie said, “I went, ‘There’s the real Blair,” but it was really nice meeting her.  You know with One Life to Live actors, even if you didn’t work with somebody there is such a camaraderie, which makes this show so special.”

All My Children fans were thrilled to see appearances by Rebecca Budig (Ex-Greenlee), Vincent Irizarry (Ex-David), Jordi Vilasuso, who will soon be seen in his new role on Y&R, and played Dr, Griffin Castillo in Pine Valley, and many more.

Check out our photo gallery of some of the past cast from both AMC and OLTL who showed up to say “hello again” to each other and the fans below.  Then, let us know if it makes you miss Pine Valley and Llanview all the more in the comment section, and which photo you liked the most!

Photo Credits: JPI Studios

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Video du Jour

This weekend we mourn the loss of General Hospital’s beloved Susan Brown who played Gail Baldwin. Here is her final scene from 2004 when Gail and her husband Lee (the late Peter Hansen) showed up at Lila’s funeral and had an exchange with Alan and Monica. Share your thoughts on Susan’s passing via the link below. Leave A Comment

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