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P&G Studios Gets Into Microsoaps with ‘The Golden Pear Affair” Starring Nick Ritacco and Alyona Real

By Michael Fairman

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Photo: P&G Studios

What started as bringing the first network daytime drama in over 25 years to life with CBS daytime’s Beyond the Gates, P&G Studios is now getting into the hot trend of the microdramas and vertical shorts.

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap opera, entitled, The Golden Pear Affair. It will premiere early in 2026 across major social platforms before expanding into a proprietary app experience. The launch will follow Native introducing a limited-edition Global Flavors collection on its website and at Target later in December.

The Golden Pear Affair stars two microdrama and vertical shorts fan favorites, Nick Ritacco and Alyona Real. A trailer for The Golden Pear Affair will drop in January, with the series rolling out not long after. The loglines for the microsoap promise an adventure-romance packed with cliffhangers and thematic inspiration from Native’s commitment to using clean ingredients. “Every scent hides a secret,” it says in the key art.

Photo: P&G Studios

The series was made in collaboration with P&G Studios, Dentsu Entertainment and Pixie USA. “This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native,” said Anna Saalfeld, head of P&G Studios “By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we’re honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world.”

“Microdramas are the natural evolution of the soap opera, a format pioneered by P&G decades ago,” said Jonas Barnes, Founder of Pixie USA, a microdrama Studio for Brands with Headquarters in Atlanta, Georgia. “Now, we’re proud to carry that torch into a new era with Native—one of the most innovative brands in hair and personal care. Together, we’re defining the future of entertainment-led marketing.”

Parent P&G, which acquired Native in 2017, is aligning the concept with a history of marketing around soap operas. The company helped innovate the sponsorship model for pre-war radio soaps and was major in broadcast television for decades with the their soaps, Another World, As the World Turns, Guiding Light, Search for For Tomorrow, The Edge of Night, Texas, and Somerset to name but a few.

A few months back, the Michael Fairman Channel welcomed Nick Ritacco and three of the other leading men in the Vertical/Microdrama space including: General Hospital alum, Robert Palmer Watkins (ex-Dillon Quartermaine), Eric Guilmette and Sam Myerson. You can check that out below.

So, excited to hear that P&G studios is expanding its soap reach with the hottest trend of short reel microdramas on your phones? Share your thoughts via the comment section below.

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So all that was old becomes new again. It’s great to see Proctor and Gamble investing in soaps again. For those who love soap operas which only a couple of years ago was thought to be dead this is great news But its also bittersweet that so many of the great actors, writers and producers who helped build the genre are no longer with us to see the resurrection.

Wish they would bring back some of the old soaps, especially Guiding Light!

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‘Santa Barbara’ Favorites A Martinez and Marcy Walker, ‘Cruz and Eden’ Reunion Chat, On Demand Replay Available for Half Price (Exclusive)

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The love was felt around the world during the Sunday, June 7 livestream conversation featuring enduring Santa Barbara Daytime Emmy winners, A Martinez and Marcy Walker who played Cruz Castillo and Eden Capwell on the iconic NBC soap opera. The popular duo reunited for this special one-day only special event honoring their most memorable of daytime roles.

Santa Barbara was globally a hit, and nothing illustrated that more than having attendees from 20 countries and over four continents participate in and watch the live chat moderated by Melissa Braverman, the author of Santa Barbara: The Complete Story due out this fall.

While many were not able to purchase the initial livestream when the ticket costs were revealed to be $100,  A Martinez previously clarified the event was to also raise money for Walker, who is currently facing a very serious health situation, now there is a way to catch the replay at half the price.

Courtesy: MBraverman

HOW YOU CAN STILL CATCH A AND MARCY’S LIVESTREAM

Michael Fairman TV can share exclusively that if you missed the chance to see and listen to what A and Marcy had to say, On demand access is available at the event link for a half price at $50 (guests can contribute up to $100 if they so chose). Like the livestream, 100% of On demand sales for the recording will be available for a limited time only, and also go toward Marcy’s medical expenses.

There was plenty of laughter, tears, and reminiscing through the the two and a half hour chat which included: some memorable footage and images from the love story of Cruz and Eden. At one point, Marcy reflected on the enduring impact and affection for Cruz and Eden. “You hope that whatever you do in this life, that you’ll make an impact of some kind,” expressed Walker. “It doesn’t have to necessarily be wrapped up in success or career or anything like that, but I think we all want desperately to feel like our time here blessed someone. To hear that somebody’s life was even a moment better because of what we did is a massive gift.

Photo: NBC

A AND MARCY’S DESIRE TO WORK TOGETHER AGAIN

In a moment that brought joy to those in attendance, A and Marcy both expressed a sincere hope and desire that one day they can work together again. Martinez explained, “There’s more avenues to pursue now than there have ever been. I would say just keep a good thought for it. I’ve been holding it for decades, and I fully intend to do whatever I can to make it happen. We’re engaged in trying to make it happen. And you know, we’ll see. I know we both want to do it.” Marcy simply nodded and responded “Amen.”

Melissa Braverman shared with Michael Fairman TV, her sentiments on hosting the Santa Barbara favorites. “Seeing A and Marcy together again, even virtually, was an absolute gift. It instantly reminded all of us why we fell so hard for Cruz and Eden in the first place. Their undeniable chemistry leaped off the screen and straight back into our hearts, proving that the magic they created all those years ago hasn’t faded one bit. Sharing in equal parts laughter and tears felt like catching up with old friends. It just meant the world to see them side-by-side again and to see how this incredible fandom showed up for Marcy during such an important time for her.”

So, if you attended the livestream chat with A Martinez and Marcy Walker, what did you enjoy hearing about the most? Now the tickets have dropped to watch the replay On Demand, would you want to check it out? Let us know via the comment section below.

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‘Days of Our Lives’ Officially Confirms Ryan Quan Returning as Co-Head Writer Beginning in July

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There is definitely a shake-up going down at the writing team at Peacock’s Days of Our Lives. Now, the long-running soap opera has confirmed, what has been previously reported, that current General Hospital breakdown writer, Ryan Quan is heading back to his old stomping grounds in Salem. This time as the series co-head writer.

The appointment of Quan comes with the official news that current co-head writer, Paula Cwikly, who was previously rumored to be departing the series, is not. She is staying with the soap opera and transitioning to a consultant role with the show. Now, Quan will join current co-head writer, Jeanne Marie Ford to steer the ship for the characters on the canvas.

On Wednesday, TV Insider, reported the official confirmation and that Quan will return to DAYS next month in July. In a statement to the outlet, executive producer, Ken Corday expressed, ‘We are lucky to have Ryan back in the fold. There are very few people who have such a deep knowledge and understanding of our show’s history. Stay tuned!”

Photo: JPI

THE FUTURE OF DAYS OF OUR LIVES

Since Days of our Lives unusual production schedule tapes ten-months ahead of air, the new creative team’s vision led by Quan and Jeanne Marie Ford are not expected to stream on Peacock until mid-2027.

Days of Our Lives is currently renewed through its 63rd season. The former NBC soap opera which transitioned to Peacock in September of 2022, celebrate its 60th anniversary in November of 2025.

The writing regime change comes after NBCUniversal Media Chairman Matt Strauss revealed that Peacock is expected to turn a profit for the first time in the current quarter, punctuating their investment with the enduring soap opera on its platform.

As for Quan, his knowledge of Salem is tremendous. Ryan joined Days of Our Lives as a writer’s assistant in 2007 after some time over at Passions. He then spent two decades and held every position on the writing team where he previously served as co-head writer from 2016-17 alongside Dena Higley.

Later, when Ron Carlivati took over as head writer for 7 years in 2017, Quan became his right-hand man and main story consultant for his deep knowledge of the history and the legacy of the show. After Carlivati exited the show in 2024, General Hospital hired Quan in 2025.

So, what do you think about DAYS making it official with Ryan Quan as the new co-head writer of the series alongside Jeanne Marie Ford. What do you think about the fact we won’t see the changes on-screen till 2027? Weigh-in via the comment section below.

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ABC Announces ‘Grey’s Anatomy’ Texas Spin-Off Gets Straight-to-Series Order

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In a surprise move, coming a week after ABC unveiled its 2026-2027 fall television schedule, Grey’s Anatomy is getting a new spinoff co-created by the original series’ creator/executive producer Shonda Rhimes.

The new untitled medical drama will be written and executive produced by Rhimes and Grey’s Anatomy showrunner/executive producer Meg Marinis under the Shondaland and 20th Television umbrella. In addition, long-running ‘Grey’s’ star Ellen Pompeo will also serve as an EP of the spinoff.

The upcoming new series will debut midseason in 2027. This will be the first of Grey’s franchise not set in urban city or West Coast locale. According to Deadline, the new “edgy drama is about a team at a rural West Texas medical center — the last chance for care before miles of nowhere.”

Photo: ABC

In a statement, Marinis shared, “I am incredibly excited to expand the Grey’s Anatomy universe. This opportunity will bring new characters and stories to life that will embody the same heart, emotion and connection audiences have loved from Grey’s for more than two decades — all set in my home state of Texas. I am so grateful to Shonda Rhimes for creating this dynamic world and feel so fortunate that I get to be a part of it.”

A NEW GROUP OF DOCTORS IN RURAL TEXAS

The Texas spinoff will feature a a new group of doctors, but there will be some connection to the OG Grey’s Anatomy and possibly to Debbie Allen’s character of Catherine Fox. The amount of episodes in the series order has not yet been determined. Previous Grey’s Anatomy spinoffs were the defunct Station 19 and Private Practice.

Previously, Grey’s Anatomy was renewed for its upcoming 23rd season while the amount of episodes is unclear.  The last two seasons the series produced 18 episodes.

It should also be noted, Grey’s Anatomy and the Texas spinoff would likely share a time period, which requires limited-run orders for both with Grey’s premiering in the fall, followed by the spinoff on the midseason programming block.

So, what do you think about a Texas spinoff of Grey’s Anatomy coming in 2027? Who would you like to see from daytime or primetime as some of the featured roles as new doctors? Put on your casting directors hat and let us know via the comment section below.

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