“Microdramas are the natural evolution of the soap opera, a format pioneered by P&G decades ago,” said Jonas Barnes, Founder of Pixie USA, a microdrama Studio for Brands with Headquarters in Atlanta, Georgia. “Now, we’re proud to carry that torch into a new era with Native—one of the most innovative brands in hair and personal care. Together, we’re defining the future of entertainment-led marketing.”
Breaking News
P&G Studios Gets Into Microsoaps with ‘The Golden Pear Affair” Starring Nick Ritacco and Alyona Real
What started as bringing the first network daytime drama in over 25 years to life with CBS daytime’s Beyond the Gates, P&G Studios is now getting into the hot trend of the microdramas and vertical shorts.
Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap opera, entitled, The Golden Pear Affair. It will premiere early in 2026 across major social platforms before expanding into a proprietary app experience. The launch will follow Native introducing a limited-edition Global Flavors collection on its website and at Target later in December.
The Golden Pear Affair stars two microdrama and vertical shorts fan favorites, Nick Ritacco and Alyona Real. A trailer for The Golden Pear Affair will drop in January, with the series rolling out not long after. The loglines for the microsoap promise an adventure-romance packed with cliffhangers and thematic inspiration from Native’s commitment to using clean ingredients. “Every scent hides a secret,” it says in the key art.

Photo: P&G Studios
The series was made in collaboration with P&G Studios, Dentsu Entertainment and Pixie USA. “This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native,” said Anna Saalfeld, head of P&G Studios “By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we’re honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world.”
Parent P&G, which acquired Native in 2017, is aligning the concept with a history of marketing around soap operas. The company helped innovate the sponsorship model for pre-war radio soaps and was major in broadcast television for decades with the their soaps, Another World, As the World Turns, Guiding Light, Search for For Tomorrow, The Edge of Night, Texas, and Somerset to name but a few.
A few months back, the Michael Fairman Channel welcomed Nick Ritacco and three of the other leading men in the Vertical/Microdrama space including: General Hospital alum, Robert Palmer Watkins (ex-Dillon Quartermaine), Eric Guilmette and Sam Myerson. You can check that out below.
So, excited to hear that P&G studios is expanding its soap reach with the hottest trend of short reel microdramas on your phones? Share your thoughts via the comment section below.
So all that was old becomes new again. It’s great to see Proctor and Gamble investing in soaps again. For those who love soap operas which only a couple of years ago was thought to be dead this is great news But its also bittersweet that so many of the great actors, writers and producers who helped build the genre are no longer with us to see the resurrection.
Wish they would bring back some of the old soaps, especially Guiding Light!
Beyond the Gates
53rd Annual Daytime Emmy Nominations: Outstanding Lead Actress Drama Series

Monday on Entertainment Tonight, the second set of nominations for the 53rd annual Daytime Emmy Awards were announced which included the highly-coveted Outstanding Lead Performance in a Daytime Drama Series – Actress and Outstanding Daytime Talk Series.
ET followed suit after Extra announced the nominees, as previously reported, in the Outstanding Lead Performance in a Daytime Drama Series – Actor and Outstanding Daytime Talk Host.
Now, five leading ladies of the soaps are vying for the gold for Lead Actress and the category marked the first-ever nominations for CBS daytime’s Beyond the Gates when two actresses made the final cut. Only General Hospital is not represented among the actresses this year after Nancy Lee Grahn (Alexis Davis) took home the trophy last year.

Photo: NATAS
THE FIVE LEADING LADIES OF THE SOAPS ARE …
The 2026 Lead Actress nominees are: Stacy Haiduk (Kristen DiMera), Days of Our Lives, Karla Mosley (Dani Dupree), Beyond the Gates, Michelle Stafford (Phyllis Summers), The Young and the Restless, Heather Tom (Katie Logan), The Bold and the Beautiful, and Tamara Tunie (Anita Dupree), Beyond the Gates.
This marks the first Daytime Emmy nominations for Karla Mosley and Tamara Tunie. In addition, this marks the first-time in her career that Stacy Haiduk had received a Lead Actress nod after two Supporting Actress nominations.
Meanwhile, Michelle Stafford had previously won 3 Emmys – 2 for Lead Actress and 1 for Supporting, but this recognition makes it her 11th overall nomination.
Heather Tom currently is tied for the most all-time Daytime Emmy wins with One Life to Live alum and General Hospital guest star, Erika Slezak. The B&B star has 19 nominations throughout her career.

Photo: ABC
DAYTIME TALK SERIES
In the Outstanding Daytime Talk Series category, the nominees are: 3rd Hour of Today, The Drew Barrymore Show, The Kelly Clarkson Show, Live with Kelly and Mark, Today with Jenna and Friends and The View.
“We’re proud to honor the extraordinary talent and creative teams whose work continues to define and elevate daytime television,” NATAS president and CEO Adam Sharp said in a statement on the nominations. “As the Daytime landscape evolves and new forms of storytelling emerge, we remain committed to recognizing the innovation happening across the industry.”
The rest of the nominations will be revealed tomorrow on Tuesday July 14 starting on The View and then the full list of nominees in both the main and creative arts will be released by NATAS. The 53rd Annual Daytime Emmy Awards are slated for October 30th in Hollywood, California.
So, what do you think about the women who are vying for the Lead Actress Daytime Emmy? Happy with who got in? Who do you feel got snubbed? What do you think of the nominees for Daytime Talk Series? Weigh-in via the comment section.
Breaking News
53rd Annual Daytime Emmy Nominations: Outstanding Lead Actor Drama Series

Monday afternoon, Extra kicked-off the 53rd annual Daytime Emmy nominations with the reveal of two major categories. First, Outstanding Lead Performer in a Daytime Drama Series — Actor, and second, Outstanding Daytime Talk Series Host.
Previous Emmy winners all, the men who will be vying for daytime’s most coveted prize are: Eric Braeden (Victor Newman), The Young and the Restless, Steve Burton (Jason Morgan), General Hospital, Scott Clifton (Liam Spencer), The Bold and the Beautiful, Thorsten Kaye (Ridge Forrester), The Bold and the Beautiful, and Christian Jules Le Blanc (Michael Baldwin), The Young and the Restless.
Let’s take a look at the actors Emmy resumes: Eric Braeden has been nominated nine times for Lead Actor and won once in 1998. Steve Burton is a two-time Daytime Emmy winner, both in the Outstanding Supporting Actor category for GH as Jason Morgan and Y&R as Dylan McAvoy. Today’s nomination makes it his 10th overall, and his third time in the the Lead Actor category.

Photo: NATAS
Scott Clifton has won three times previously in 2011, 2013 and 2017 and has the distinction of being the only actor to win in Younger Actor, Supporting and Lead. This is his 8th nomination.
Thorsten Kaye is a two-time Lead Actor winner in 2023 and 2024. Christian LeBlanc has also won three times as Lead Actor in 2005, 2007 and 2009 and this is his first nod in over a decade.

Photo: NBCUniversal
TALK SHOW HOSTS
In the Outstanding Daytime Talk Series Host, the nominees are: Joy Behar, Whoopi Goldberg, Alyssa Farah Griffin, Sara Haines, Sunny Hostin, and Ana Navarro, The View, Kelly Clarkson, The Kelly Clarkson Show, Tamron Hall, Tamron Hall, Jennifer Hudson, The Jennifer Hudson Show, and Sherri Shepherd, Sherri.
Both The Kelly Clarkson Show and Sherri have come to their conclusions as Sherri was canceled after 4 seasons and Kelly Clarkson decided to end her talk show after 7 seasons.
The 53rd Annual Daytime Emmy Awards are set to be handed out in a ceremony on October 30 in Hollywood with more details forthcoming. The complete list of 2026 Daytime Emmy nominations will be revealed tomorrow on July 14 beginning at 12pm ET/9am PT via The Emmys.TV social channels and website.
So, what do you think of the race for Lead Actor in a Drama Series? Surprised by any of the nominees? Who are you rooting for? What do you think about the the talk show host category? Weigh-in via the comment section below.
As The World Turns
Scott Bryce, ‘As the World Turns’ Craig Montgomery, Passes Away at 68

UPDATED: Heartbreaking news to report this Sunday evening, July 13. Two-time Daytime Emmy nominee and beloved soap veteran and television actor Scott Bryce (ex-Craig Montgomery, As the World Turns) has died at the age of 68.
Lucie Arnaz Luckinbill, Bryce’s longtime friend and former co-star announced his death via her Facebook under an hour ago (in a post that has now been deleted, but see below). Arnaz expressed, “a wonderful actor, a beautiful man and a terrific husband and father, Scott Bryce, passed tonight. I am going to miss his eyes, his smile, his wit, his brain, his intelligence, his talent, his bravery, his laugh and his hugs. Dearest Jodi, dear Jackson, he’s watching over you now from a place of pure joy and will always be your guide. But, I hate these goodbyes. Rest in peace you marvelous, magnificent man”.
Previously, Bryce was diagnosed with Stage 3 esophageal and stomach cancer back in October of 2024. He had credited early detection as a vital part of his journey. He had underwent medical treatment and had since reported being “on the mend.”

Photo: JPI
SCOTT BRYCE’S RUN AS CRAIG MONTGOMERY WAS MEMORABLE
However, Lucie Arnaz shared on her Facebook post in the comment thread section when asked, that Scott’s cancer had returned. She has appeared in two projects with Bryce, the Indie film, The Pack and the TV series, Sons and Daughters.
Jackson Bryce, Scott’s beloved son, shared a beautiful tribute to his father after his passing on his Instagram where he shared that, “What began as stage three esophageal cancer eventually spread and became brain tumors that took his life away from him.”
Scott was the son of actor Ed Bryce, who was best-known for his role on the soaps as Bill Bauer on Guiding Light from 1959 to 1983. On As the World Turns, Scott had a significant run as Craig Montgomery, and at one point was initially paired on-screen with Meg Ryan (ex-Betsy Stewart). Bryce had appeared on the CBS soap opera from 1982–1991, 1993–1994, and 2007–2008.
AS THE WORLD TURNS CO-STAR PAYS TRIBUTE
On As the Word Turns, Scott’s on-screen romance was with Finn Carter, who played Sierra Esteban was a fan favorite for longtime viewers.
Carter expressed her grief on Instagram following the news of Bryce’s passing sharing, “My sadness knows no bounds. My gratitude for Scott knows even fewer. Scott was the best husband a woman could ask for. As an actor he was fearless, kind, generous and forever looking for ways to grow. And what a sense of humor! It is so difficult to write this as I can not stop crying . Scott , you were a gift that I did not deserve and one the world was freely given . All of my love to you – ah, just can’t stop crying. See you soon ( not too soon) and look forward to recalling our days on As The World Turns . You patiently taught me so much . XO”
It was during his initial run that Scott received two Daytime Emmy nominations for his performances as the manipulative Craig Montgomery. Bryce was nominated in the Outstanding Lead Actor in a Drama Series in both 1986 and 1987.
Bryce exited ATWT in February of 2008 and by December of that year, Jon Lindstrom, (Beyond the Gates, General Hospital) was brought in as the final Craig from 2008-2010 as the soap went off the air. Over the years, Hunt Block and Jeffrey Meek also played the role of Craig.
FROM OAKDALE TO PRIMETIME
In addition, Scott appeared in numerous episodic comedy and drama series throughout his career with roles in: Murphy Brown, The Facts of Life, ER, Law & Order, Reba and Sex and the City and Blue Bloods, The Blacklist, Homeland, 30 Rock to name but a few. On the soaps, Bryce also appeared on One Life to Live in the role of a psychiatrist, Dr. Ed Crosby, from 2006-2007.
Scott is survived by his wife Jodi Stevens and their son, Jackson.
Michael Fairman TV will bring you further updates on this developing story.
Share your remembrances and condolences for Scott Bryce via the comment section below. But first check out these scenes featuring Scott in moments from As the World Turns with Cady McClain and Marie Wilson.

Photo: LArnaz Facebook
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