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P&G Studios Gets Into Microsoaps with ‘The Golden Pear Affair” Starring Nick Ritacco and Alyona Real

By Michael Fairman

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Photo: P&G Studios

What started as bringing the first network daytime drama in over 25 years to life with CBS daytime’s Beyond the Gates, P&G Studios is now getting into the hot trend of the microdramas and vertical shorts.

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap opera, entitled, The Golden Pear Affair. It will premiere early in 2026 across major social platforms before expanding into a proprietary app experience. The launch will follow Native introducing a limited-edition Global Flavors collection on its website and at Target later in December.

The Golden Pear Affair stars two microdrama and vertical shorts fan favorites, Nick Ritacco and Alyona Real. A trailer for The Golden Pear Affair will drop in January, with the series rolling out not long after. The loglines for the microsoap promise an adventure-romance packed with cliffhangers and thematic inspiration from Native’s commitment to using clean ingredients. “Every scent hides a secret,” it says in the key art.

Photo: P&G Studios

The series was made in collaboration with P&G Studios, Dentsu Entertainment and Pixie USA. “This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native,” said Anna Saalfeld, head of P&G Studios “By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we’re honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world.”

“Microdramas are the natural evolution of the soap opera, a format pioneered by P&G decades ago,” said Jonas Barnes, Founder of Pixie USA, a microdrama Studio for Brands with Headquarters in Atlanta, Georgia. “Now, we’re proud to carry that torch into a new era with Native—one of the most innovative brands in hair and personal care. Together, we’re defining the future of entertainment-led marketing.”

Parent P&G, which acquired Native in 2017, is aligning the concept with a history of marketing around soap operas. The company helped innovate the sponsorship model for pre-war radio soaps and was major in broadcast television for decades with the their soaps, Another World, As the World Turns, Guiding Light, Search for For Tomorrow, The Edge of Night, Texas, and Somerset to name but a few.

A few months back, the Michael Fairman Channel welcomed Nick Ritacco and three of the other leading men in the Vertical/Microdrama space including: General Hospital alum, Robert Palmer Watkins (ex-Dillon Quartermaine), Eric Guilmette and Sam Myerson. You can check that out below.

So, excited to hear that P&G studios is expanding its soap reach with the hottest trend of short reel microdramas on your phones? Share your thoughts via the comment section below.

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So all that was old becomes new again. It’s great to see Proctor and Gamble investing in soaps again. For those who love soap operas which only a couple of years ago was thought to be dead this is great news But its also bittersweet that so many of the great actors, writers and producers who helped build the genre are no longer with us to see the resurrection.

Wish they would bring back some of the old soaps, especially Guiding Light!

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2026 Daytime Emmy Awards: ‘Extra’ Partners with NATAS for Pre-Ceremony Red Carpet Stream; Week of Segments Leading to Ceremony and Post-Coverage

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Extra hosts

The National Academy of Television Arts and Sciences (NATAS) announced on Thursday that the syndicated entertainment news series, Extra will be its partner for exclusive coverage of the 53rd annual Daytime Emmy Awards being held on Friday, October 30 at the Hollywood Palladium in Los Angeles.

The 2026 Daytime Emmys as previously reported can be seen streamed via the The Emmys,YouTube channel, via watch.theemmys.tv, as well as on the official Emmys app, available for phones, tablets, and smart TVs.

Here’s a breakdown of the pre, during and post Daytime Emmys coverage via Extra below!

Beginning Monday, October 26, Extra will feature five nights of dedicated Daytime Emmys segments leading up to the ceremony, giving fans an exclusive behind-the-scenes look at the award show.

In addition, Mona Kosar Abdi, Weekend Host & Senior Correspondent with Extra will host the pre-show red carpet stream on the @TheEmmys Youtube channel.

Extra host and Dancing with the Stars judge, Derek Hough will present during the ceremony, and correspondent Terri Seymour will also host coverage throughout the evening.

Extra’s weekend edition (A WEEK FOLLOWING the ceremony) will features notable red carpet moments, winner reactions, and exclusive footage from the night’s festivities.

The entertainment news program is also nominated for three Daytime Emmy Awards going into the ceremony.

So, what do you think of Extra’s scheduled upcoming coverage of the 53rd annual Daytime Emmy Awards starting on Monday? Weigh-in via the comment section below.

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53rd Annual Daytime Emmy Awards Presenters Announced

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Daytime Emmy Presenters

The National Academy of Television Arts & Sciences (NATAS) revealed on Thursday, the lineup of presenters for 53rd Annual Daytime Emmy Awards taking place on Friday, October 30, 2026, at the Hollywood Palladium in Los Angeles, California.

The ceremony will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.

Scheduled to present from the current soaps are: Katelyn MacMullen (Willow, General Hospital), Delon de Metz (Zende, The Bold and the Beautiful), James Preston (Nick, The Bay), Paul Telfer (Xander, Days of our Lives), Tamara Tunie (Anita, Beyond the Gates) and Susan Walters (Diane, The Young and the Restless).

Genie Francis

Photo: NATAS

In addition soap alums, Crystal Chappell, Lesli Kay, Joe Lando, Eva LaRue, who is also a nominee this year,  A Martinez, Juliet Mills, and Alicia Leigh Willis, will also be on hand to present.

The ceremony which celebrates nominated lifestyle programs and dramas will also include presenters: Eva zu Beck (Superskilled with Eva zu Beck), Danielle Chang (Lucky Chow), Sunny Hostin (The View), Derek Hough (Extra), Pati Jinich (Pati’s Mexican Table), Star Jones (Divorce Court), Michael Jr. (Stand Up and Do Something), Judge Greg Mathis (Mathis Court with Judge Mathis), Keke Palmer (Glam Through the Ages), Nischelle Turner (Entertainment Tonight), and Andrew Zimmern (Andrew Zimmern’s Wild Game Kitchen).

The 2026 Daytime Emmy Awards will bring together an exciting mix of presenters representing the full spectrum of daytime television,” said Adam Sharp, President & CEO of NATAS. “From familiar faces in daytime drama to the personalities and creative voices behind talk shows and lifestyle programming, this year’s lineup reflects the breadth of talent that makes daytime so special. We look forward to celebrating the people who continue to shape the genre.”

Matthew Hoffman (Love Island USA, Cheap A$$ Beach Houses) will serve as the ceremony’s Voice of God, bringing his signature comedic narration to the evening’s celebrations. As previously announced, Lifetime Achievement honoree Genie Francis (Laura, General Hospital) will be presented with the Lifetime Achievement Award by her husband, Jonathan Frakes.

So, what do you think about the list of presenters for the 2026 Daytime Emmy Awards? Let us know who you are looking forward to seeing via the comment section below.

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Tom Pelphrey and Kaley Cuoco Welcome Baby Girl, Philomena into the World

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Tom Pelphrey and Kaley Cuoco

Congratulations are in order for three-time Emmy winner, Tom Pelphrey (ex-GL and ATWT) and his fiancée Big Bang Theory star, Kaley Cuoco! The couple welcomed their second baby daughter together on October 12, and revealed they named the little bundle of joy, Philomena Carmine Bobby Pelphrey.

Tom and Kaley shared the news via their Instagram accounts on Wednesday with some adorable baby pics. Cuoco captioned the photo“🎀Philomena Carmine Bobby Pelphrey🎀. 💖10/12/26💖. There are no words to describe this feeling once again. What a blessing.

Cuoco added, “We are so grateful for the crazy wild up and down journey that brought us to our little Philo! Family officially complete 😭Time to bring Matilda’s baby home! 😂💕”

Tom Pelphrey and Kaley Cuoco

Photo: KCuoco IG

BABY MAKES FOUR

Next, Kaley shared her love for the father of her children, exclaiming, “Tom Pelphrey, life exploded the minute we met, and the gifts keep coming. I love you forever , girl daddy! 💘.”

Philomena now joins big sister, Matilda mwho was born in 2023, as part of the Pelphrey/Cuoco family! Tom and Kaley began dating in 2022 and became engaged in 2024.

Daytime fans first saw the talented actor on Guiding Light as Jonathan Randall, the son of Reva Shayne (Kim Zimmer). Tom won two Daytime Emmys for his memorable performances during his run from 2004-2009.

He later played Mick Dante on As the World Turns from 2009-2010, before heading to work in primetime and motion pictures. Last month, Pelphrey one the Primetime Emmy for Outstanding Supporting Actor in a Drama Series for his role in HBO’s Task.

TOM PELPHREY CELEBRATES EMMY WIN AND NEW DAUGHTER WITHIN A MONTH OF EACH OTHER

After winning his Emmy, the expectant dad told E! News, “We’re both so excited. Our daughter’s excited. We’ll see how it goes when it actually gets there.” Tom added, “The things that are new and the things that feel like not a big deal this time. But mom and baby are healthy, so God willing, that keeps up, and we’re thrilled,” added the actor.

Pelphrey took to his own Instagram and said on the birth of his second daughter, “Philomena Carmine Bobby Pelphrey. Another miracle. Welcome to our family youngest queen!  Kaley you showed up in every way as a partner and a mom even when you weren’t feeling your best- you’re a CHAMPION. The girls and I would be lost without you. Thank God for the gift of this family and these girls.”

Jumping in to the comment thread to congratulate Tom and Kaley were Beyond the Gates star Ashley Jones (Heather), Dave Annabelle, Martha Plimpton, Alyssa Milano and many more.

Share your congrats and well-wishes to Tom, Kaley, Matilda and their new addition to the family, little Philomena via the comment section below.

 

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