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P&G Studios Gets Into Microsoaps with ‘The Golden Pear Affair” Starring Nick Ritacco and Alyona Real

By Michael Fairman

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Photo: P&G Studios

What started as bringing the first network daytime drama in over 25 years to life with CBS daytime’s Beyond the Gates, P&G Studios is now getting into the hot trend of the microdramas and vertical shorts.

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap opera, entitled, The Golden Pear Affair. It will premiere early in 2026 across major social platforms before expanding into a proprietary app experience. The launch will follow Native introducing a limited-edition Global Flavors collection on its website and at Target later in December.

The Golden Pear Affair stars two microdrama and vertical shorts fan favorites, Nick Ritacco and Alyona Real. A trailer for The Golden Pear Affair will drop in January, with the series rolling out not long after. The loglines for the microsoap promise an adventure-romance packed with cliffhangers and thematic inspiration from Native’s commitment to using clean ingredients. “Every scent hides a secret,” it says in the key art.

Photo: P&G Studios

The series was made in collaboration with P&G Studios, Dentsu Entertainment and Pixie USA. “This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native,” said Anna Saalfeld, head of P&G Studios “By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we’re honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world.”

“Microdramas are the natural evolution of the soap opera, a format pioneered by P&G decades ago,” said Jonas Barnes, Founder of Pixie USA, a microdrama Studio for Brands with Headquarters in Atlanta, Georgia. “Now, we’re proud to carry that torch into a new era with Native—one of the most innovative brands in hair and personal care. Together, we’re defining the future of entertainment-led marketing.”

Parent P&G, which acquired Native in 2017, is aligning the concept with a history of marketing around soap operas. The company helped innovate the sponsorship model for pre-war radio soaps and was major in broadcast television for decades with the their soaps, Another World, As the World Turns, Guiding Light, Search for For Tomorrow, The Edge of Night, Texas, and Somerset to name but a few.

A few months back, the Michael Fairman Channel welcomed Nick Ritacco and three of the other leading men in the Vertical/Microdrama space including: General Hospital alum, Robert Palmer Watkins (ex-Dillon Quartermaine), Eric Guilmette and Sam Myerson. You can check that out below.

So, excited to hear that P&G studios is expanding its soap reach with the hottest trend of short reel microdramas on your phones? Share your thoughts via the comment section below.

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So all that was old becomes new again. It’s great to see Proctor and Gamble investing in soaps again. For those who love soap operas which only a couple of years ago was thought to be dead this is great news But its also bittersweet that so many of the great actors, writers and producers who helped build the genre are no longer with us to see the resurrection.

Wish they would bring back some of the old soaps, especially Guiding Light!

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Hayden Panettiere’s Cause of Death Revealed

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Hayden Panettiere

On Tuesday, September 22, the Greenville, South Carolina Coroner’s office ruled that actress Hayden Panettiere’s death was an accident, attributing the 36-year-old’s passing to be a combination of toxic effects from fentanyl and other drugs that were in her system.

Panettiere was found unresponsive on Sunday, August 16. There have been numerous reports and sources speaking to various outlets about the manner in which the Nashville and Guiding Light alum died, but nothing was certain until now.

The Greenville County Coroner’s office shared that fentanyl, combined with 4-ANPP, Alprazolam (also known as Xanax), Methocarbamol (a muscle relaxant) and Quetiapine (used to treat bipolar disorder and schizophrenia but is sometimes prescribed to treat depression), were all found in Hayden’s system.

Hayden Panettiere Guiding Light

Photo: CBS

GUIDING LIGHT ALUM’S DEATH IS STILL UNDER AN ONGOING INVESTIGATION

Meanwhile, the Greenville Police Department shared there is still an ongoing investigation into this case. “Our detectives will continue to follow leads and gather information as we work toward resolving this case,” the department shared.

That is, because despite Panettiere’s death being ruled accidental, authorities continue investigating whether anyone might be criminally responsible for providing the star with a lethal substance. It is being shared that this is  “cross-country investigation” stretching from as far as South Carolina to California.

As we previously reported, TMZ shared on September 14 that law enforcement officials believe Hayden’s “long time drug dealer” may have been the person responsible for supplying her with an oxycodone pill laced with fentanyl which she took the morning of her death.

Panettiere “had been temporarily staying” at the apartment in Greenville, the coroner’s office said in August. Authorities did not say whose apartment it was but it was said to later be an Airbnb. It was Hayden’s on-again off-again boyfriend, Brian Hickerson, and his brother Zach who called 911 the afternoon of August 16 to say Panettiere was unresponsive, according to police reports.

Hayden Panettiere, Charles Esten, Nashville

Photo: ABC

HAYDEN PANETTIERE IMPRESSED IN EVERY ROLE SHE PLAYED

Soap opera fans still remember Hayden’s as a very young Sarah Roberts on One Life to Live from 1994 until 1997, and then her signature daytime role as Lizzie Spaulding on Guiding Light from 1996-2000.

She later went on to star on the Music City primetime soap opera, Nashville from 2012-2018 on ABC and CMT where she played country and western singer, Juliette Barnes opposite General Hospital alum, Jonathan Jackson (ex-Lucky Spencer), who played her love interest, Avery Barclay.

Over this past weekend, Jackson, Charles Esten (pictured above), Connie Britton, and others from the cast of Nashville gathered for a memorial service in Hayden’s honor to pay their respects for their beloved co-star.

So, what do you think about the ruling in the death of actress Hayden Panettiere that it was an accident involving toxic effects of fentanyl combined with other drugs and medications she was taking at the time? Share your reactions via the comment section below.

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Soap Alums Remembered During In Memoriam Segment at 78th Emmy Awards; Patrick Muldoon Omitted

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In Memoriam Emmys 2026

During last night’s 78th annual Primetime Emmy Awards ceremony, as it does every year, the television academy paid tribute to those in the industry that they’ve lost over the last year; since the previous Emmys held each year in September.

Starting with an emotional tribute to the late Catherine O’Hara by three of her co-stars, Schitt’s Creek’s Annie Murphy and Dan Levy and Home Alone’s Macaulay Culkin, the segment then dovetailed into Noah Kahan performing “Bridge over Troubled Water” as the faces and the names of those being remembered were shown on the screen.

Daytime soap alums, who either stayed in the genre for the majority of their career, or went on to primetime success as well, were honored including: Anthony Geary (Luke, GH), Hayden Panettiere (Sarah, OLTL, Lizzie, GL, Juliette, Nashville), James Van Der Beek, (Dawson, Dawson’s Creek, and Stephen, ATWT), Gil Gerard (Alan, The Doctors), June Lockhart (Mariah, GH), Patricia Crowley (Mary, Port Charles and GH), Randolph Mantooth (Clay/Alex, Loving and The City, and Richard, GH) and Jon Cypher (Alex, ATWT and Arthur, Santa Barbara).

Photo: TVAcademy

THOSE HONORED AND THOSE WHO WERE NOT

However, in a glaring omission, the producers of the In Memoriam failed to include Days of our Lives beloved star, Patrick Muldoon who played the OG Austin Reed and also Richard Hart on Melrose Place. Muldoon passed away in April of this year at 57.

After Kahan concluded his performance, a special tribute to Rob Reiner began with Jamie Lee Curtis taking to the stage to share some warm words about her late friend.

In a ironic and sad twist, Curtis shared ,“Last week, Robbie won an Emmy for guest actor in a comedy series for his beautiful work on The Bear, and he now holds the record of 48 years for the longest gap between acting Emmys, which was previously held by his father Carl Reiner, at 37 years.”

Reiner, who along with his wife, Michele Reiner were killed by their son, Nick Reiner, is currently awaiting a decision if he will stand trial. Prosecutors on Tuesday, shared they will not seek the death penalty if he is convicted at trial, but instead life in prison. Curtis said of Rob, “He was generous and kind and funny as hell, and a friend to all. We all miss Rob and Michele and all those we lost this year.” The Emmys then faded to black and went to commercial break.

So, were you happy to see those who you know from their work in soap operas included in the 2026 In Memoriam tribute at the Primetime Emmys? Share your thoughts in the comment section. But first, in case you missed it, you can watch it below.

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‘Guiding Light’ and ATWT Alum Tom Pelphrey Wins Supporting Actor in Drama Series Emmy For ‘Task’

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Tom Pelphey

Tom Pelphrey, one of the greatest actors of our time, who got his first big break on the soaps, can now add a primetime Emmy to his two Daytime Emmys after receiving the Best Supporting Actor in a Drama Series tonight for his memorable role as Robbie Prendergrast in HBO’s Task.

Taking to the stage for his acceptance, Pelphrey delivered one of the more impassioned and touching moments at the 78th annual Primetime Emmys airing on NBC and streaming on Peacock.

Pelphrey shared, “I thank God for my life and my sobriety. I thank my family and my friends for all your love and support all these years, from Emmys to black box theaters and everything in between.” He added special thanks to his Task co-star and Emmy nominee, Mark Ruffalo, sharing, “Thank you for this incredible role and this opportunity and your friendship. I’m so proud to be your friend.”

Tom Pelphrey and Kaley Cuoco

Photo: NBC/TVAcademy

TOM PELPHREY GIVES BEAUTIFUL SHOUT OUT TO KALEY CUOCO

In conclusion, Tom gave a shout to his fiancée, Big Bang Theory star Kaley Cuoco, when he expressed, “And to my favorite actor in this room, my love, my best friend, my partner, the very pregnant Kaley — I love you more than anything, and our family is the crown jewel of my life.”

Cuoco is the mother to their first child together named Matilda, and she is pregnant with their second child. Tom also gave shout oust to his children, the one they have, and the one on the way. “Matilda, daddy loves you. Baby girl, daddy loves you. Thank you. God bless,” an emotional Pelphrey said.

The now Emmy-winning actor beat out a stellar field for the gold statuette that included: Three men from the cast of The Pitt: Patrick Ball, Shawn Hatosy and Gerran Howell, The Morning Show’s Billy Crudup, Slow Horses’ Jack Lowden and Pluribus actor Carlos-Manuel Vesga.

Tom Pelphrey and Kim Zimmer

Photo: JPI

TWO-TIME DAYTIME EMMY WINNER FROM GUIDING LIGHT

Pelphrey had previously been nominated for a Primetime Emmy in 2022 for his guest star role as Ben Davis in the hit series Ozark. On the soaps, Tom won two Daytime Emmys for his role as Jonathan Randall on Guiding Light in the Younger Actor in a Daytime Drama Series in 2006 and 2008 and was nominated a total of four times.

For six years, Pelphrey played the son of Reva Shayne (Kim Zimmer) from 2003-2009, before later joining the cast of As the World Turns in the role of Mick Cain from 2009-2010. From there, it’s been all primetime television, stage and films for Pelphrey.

So, were you happy to see Tom Pelphrey winning an Emmy for his role in Task? What did you think of his acceptance speech? Do you think he was one of the best actors to ever get their start on soaps? Let us know via the comment section.

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