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RATINGS: DAYS Has Great Week! All Other Soaps Show Gains!

Lots to report from the ratings week of June 24th -28th. First off,  according to NBC, Days of our Lives jumps the same demo categories as this year vs. the same week last year by 42% in the Women 18-34 Race, 30% in the Women 18-49 Demo and 34% in the Women 25-54 Category.

Season to date, Days of our Lives is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, DAYS is up 3 percent in total viewers (2.7 million vs. 2.6 million).

Now in this week’s comparative ratings with the other three network shows; Days of our Lives is again holding the #3 spot ahead of General Hospital.   DAYS scored 2,665,000 viewers for the week with a gain of +211,000 the most of any of the network soaps!

General Hospital bounced back some this week and added +23,000 viewers remaining once again remaining in the fourth spot with2,430.000.  The Young and the Restless continues its strong hold at number one with 4,556,00o and a gain of  +134,000, and The Bold and the Beautiful holds at number two with 3,494,000 adding +108,000 to their viewer count. You can view the entire ratings picture here via SON.

So fans, it’s time for you to be our Soap Opera Programming Executive Armchair Quarterback.  Do you believe DAYS is doing well in the ratings because they are the hot show right now that is delivering exciting and plenty of tune-in programming and episodes?  Which soaps are working for you right now?  Which are in need of some fixing?  And if you were given the opportunity to tell the suits,  what would you suggest to help them improve their ratings or improve upon within stories?  Or, if you were to give them a pat on the back for a job well done on a story you like, what would you tell them?  Comment below!

 

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Johnny
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Johnny

I think Days of Our Lives has the advantage of being an NBC-TV produced high quality show. I always loved All My Children, but now, on-line, it needs some assistance and it certainly needs some more Sets, not just Chandler Mansion and Jane’s Coffee Shop sets.

Ces
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Ces

Yeah Days!!
With exception to the Jen/JJ/Daniel drivel, I am enjoying the rest of the show.
It still needs help, like where is Hope, John & Doc???
But I am enjoying the Father Eric/Nicole/Kristen/Brady angle very much.

k/kay
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k/kay

Ces I do not watch Days but I read an article that Drake Hogestyn/John has not filmed since March and that he has his home in Malibu up for sale and is planning on moving back east. He may be gone for good?

Patrick
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Patrick

k/kay. I read that as well in the latest SOD issue. that saddens me… course… we’re not seeing much of Marlena as well. it further stated that “he wanted to be near his family”. and that he was always amenable to starring with cast and production. it’s kinda like… with Stefano as well…. perhaps it was understood that he was back in a limited capacity and supporting…. and I’ll take Stefano any way we can…. and that would include John. so… I dont know… geez! do you get that lump in your throat when you think of these people…. emotional… Read more »

dmrjmd
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dmrjmd

I agree with most everything you wrote, with the exception of John Black. HA!

Ces
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Ces

I heard his house went up for sale Kay, that would be too bad if he didn’t return!! Perhaps, they should let Josh Taylor go and get Wayne Northrop back 😉

k/kay
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k/kay

Ces Wayne Northup would be great everytime you look at Josh Taylor/Roman you think of Chris Kotischek. That is why I tuned out they were really doing crazy stuff in the late 90’s did they not bring Wayne Northup back for a while to play some crazy Doctor? Oh well Lyn Herring/Lucy Coe on GH his wife said he is happy with their cows on their ranch!

vickie
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vickie

ejami all the way

Jules
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Jules

Yeehaw! I think DAYS’s gains are a combination of everything everyone’s been glowing about the show recently- good overall stories, good day-to-day episodes, acting, use of characters and so on. I can’t express how happy I am to see that the numbers are reflecting the general positivity this show has been receiving. Everything is working right now on the show (even Jen and Daniel, now that JJ has been thrown into the mix). NBC needs some cheering up, and I hope they’re paying attention to the gem they have in their soap…..one of their only scripted shows that’s working. Y&R….I… Read more »

k/kay
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k/kay

Jules I pulled GH & B&B off my DVR and once this paternity storyline is over on Y&R and I think I know where they are headed with it it is going to be removed I just watch movies now in the evenings. It has been since the 90’s that I watched Days I just said why start again so my husband finally is going to get his wish no soaps in the house. Lol!

blake
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blake

Yeah Y&R and B&B always #1 and #2 is annoying. Doesn’t seem it will ever change, but we never know.

BR
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BR

In an interview last week, KMc said she and Valentini are constantly in touch and in discussions, but with her schedule (she’s in a director’s mentoring/internship program and is working a full time schedule shadowing directors on other shows) as well as directing and producing her own film projects. She said she was completely open to returning, but we’ve seen she’s only been able to commit to one or two days at a time so far, which the audience is kind of over–now they want some story resolution. If she was suddenly available for 3-6 months (which even she says… Read more »

Jules
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Jules

I’ve always wanted option 3, from the start- years before KMc was set to leave as a matter of fact. Of course, I don’t want JT fired, but rather come to the conclusion on his own that he wants to branch out, try new things and see where his potential can take him. JT’s revelation, KMc only needs to return for a few eps, Scrubs and Emma ride out in the sunset together as a happy family and I am finally a satisfied fan with a conclusion I can make peace with. Of course JT isn’t budging at the moment… Read more »

k/kay
Guest
k/kay

Jules Tristan Rogers/Robert said the only reason he was brought back was because Tony Geary was on vacation he was suppose to be the one helping free Duke or whatever so they had him discover Robin and put him in a coma. I do not see him coming back TR has been jacked around by everybody I would have much rather seen him then Duke. And they made a big fuss about Ian Buchanan/Duke coming back and where is his story. I know everyone loves Roger Howarth but you are going to get GH cancelled if you keep this up… Read more »

Mary SF
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Mary SF

And what’s wrong with loyalty? Soap fans are a bit like sport’s fans– they have their team and they watch them play win, lose or draw. Y&R has a large and devoted fan base that has stuck with the show through good and through the not so good. I am from Canada and a Maple Leafs fan so that might explain why I can watch this show day and day out and still root for it. LOL Is it boring? Obviously to you it is, but not to me– but I guess its my team- my soap so I’m gonna… Read more »

Patrick
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Patrick

The one olympic sport… that i have found interesting… and is fun to watch… and – OH – aren’t canadians… passionate about… I love that. Curling. LOVE the winter Olympics… wish i was a downhill skier. ———— Loyalty is all good…. so is passionate about…. I remain true to soaps… when it would seem… all the MIA fans… got too busy… caught up in their own lives… and “matured”. This site is just as much a big part of my soap experience. you know.. truth is: gone are the days … when soaps were water cooler moments… and now.. it’s… Read more »

Jules
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Jules

Well hello neighbour! Hope you were home during the worst of it and survived that awful rainfall property damage free. As for Y&R, my comments were pretty rhetorical. I realize fans, especially older, will watch come (excuse the timing of this pun) hell or high water. What you’ve written is pretty much exactly my sentiments about DAYS so yes of course I understand. But as I said, I knew that writing my original post. Maybe over the course of 40 years they’ve earned those numbers and a 20 year+ run as #1, but in terms of content over the past… Read more »

Mary SF
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Mary SF

No ducks swimming in my backyard- but yeah that was one for the record books–. Did I come across defensive? Didn’t mean to– just saying sometimes when you like something- even when it is less than stellar- you still see the good in it. They say love is blind- so is soap love. Nothing wrong in asking a question— but the truth is all soaps are different- and being a fan of the genre will not necessarily translate into being a fan of all soaps. I tired but never really gotten into the ABC soaps– but like you I wanted… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

A year ago i wouldnt be saying this…DOOLs is the hottest soap at the moment and no.1 in my book. That could change later…

Ces
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Ces

it always does. lol…

jimh(leave it to beaver)
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jimh(leave it to beaver)

haha…we soapers know it!!!

Patrick
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Patrick

fasten your seat belts…. it’s gonna be a bumby ride….

and I relish this ride that DAYS is currently heralding.

Acclaim! Days of Our Lives – WINS best Serial.

blake
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blake

Yes, with Days being on fire these days the ratings are definitely a reflection on that. Though it never explains why B&B is always having good ratings and always # 2. I’d love to see that changed for once!

Aria
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Aria

Dool which I’ve never seen is prob benefiting from not being on the radar like GH has been, it’s a shame GH is back down, hope it goes back up, but they need to get their act together, I wish I could point out what’s lacking with the show but I don’t know what’s turning viewers off. For some it’s probably the OLTL fiasco , recasting lulu, firing Kelly Sullivan lack of airtime for genie Francis and finola Hughes, and probably the worst for me was how they left us hanging with Robert Scorpio. Lets hope they FV & RC… Read more »

Ces
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Ces

ditto on everything. I’ve tried to watch Y&R several times throughout the years because I love Joshua Morrow but gawd that show moves at the slowest pace and I’m not a patient person. Listening to Eric Braeden mumble and Peter Bergman with his voice and constant blubbering annoys me to no end.

missellie
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missellie

I recently switched allegiance from GH to DOOL because, IMHO, DOOL is a much better written show. GH is suffering from everything you named, especially the resurrection of Franco. It burns my britches that tptb did handstands to bring back three actors that are not needed on GH. I have never seen evidence that they were vital to GH nor any rise in ratings due to their presence. The cast is bloated and stories are poorly constructed. Enough said….DOOL is utilizing their cast in good stories. No one disappears for long stretches of time because the cast is an appropriate… Read more »

Patrick
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Patrick

You hit it on the nail…. No one dissappears for long stretches of time because the cast is an innapropriate size. this is DOOL’ time… in producing the whole cast… everyone seems to be doing something. talk about gelling… capitalizing on talent… and the writing is being well acted and played out. EVEN…. JJ… has caught my attention and pulled on my heartstrings…. after watching the July 4th familial picnic…. watching JJ’s tender scenes while holding Arianna Grace… and listening to Adrienne tell JJ… just how much Jack loved him…. and he started crying… geez! that got me. I just… Read more »

Leah
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Leah

Glad for gains. But , look at the all important 18 to 49 demo; not so much. (Yes GH and Days had small gain) This is the ‘bread and butter’ of the networks and will drive the survival of this genre. When these shows gain/maintain in this demo, then I’ll sing their praises.

Phil
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Phil

I would say a 30% gain in Demos is a pretty solid gain! If you expect demo to match or top viewers that is never happening. I sure even the networks know this. Stop the doom and gloom… Critics and networks alike have said soaps are on the rebound. I don’t think the remaining four will go off anytime soon. It’s okay to celebrate! Days is tops in my book.

The way ratings should be:

1. DAYS
2. GH
3. B&B(heather Tom nailed it)
4. Y&r

Ray
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Ray

DOOL has been fantastic lately. I hope several of the actors are putting together Emmy reels for next year, especially Alison Sweeney and Eileen Davidson for Best Actress, Ari Zucker for Best Supporting Actress, James Scott for Best Actor and Chandler Massey for Best Young Leading Actor. Eileen has owned the show since she came back last year. I am ready to see Eric leave the priesthood. He could mix it up with Nicole and Kristen, but needs to stop being so nice. I like Brady with whomever he is paired with. I think JJ is a good addition. If… Read more »

Patrick
Guest
Patrick

I have to agree with you… ie: aging Ciera…. as this further elevates Hope… without going with just the new partner…. love interest… look how many times it’s failed Jenn. and I want both Hope and Jenn to remain solid with cast and crew. I’m enjoying watching Jenn this summer… the angst motherload. you have to credit JJ… for his nuanced delivery… he gives her these looks/longings and I laugh at his scripted lines… He surprises me. SO… I credit his acting skill… and he’s well on his way… who knows what will happen with his character, including with… Jenn… Read more »

Marc
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Marc

I think Days is a terrrific show and clearly the best of the 4 on network. The only tweaking I would fix is no one cares about Jennifer and Daniel. Stop sticking them down our throat

Patrick
Guest
Patrick

ditto on Daniel.

I’m kinda miffed about the all that, genius is me… Daniel, mixed in with the Eric story… I wish it was Kayla that was helping out with the intrigue that is happening with father Eric.

su0000
Guest
su0000

hmm

GH — 2,430.000 / USA, Canada
DOOL — 2,665,000 / USA, Canada

Y&R — 4,556,000 / 36 countries
B&B — 3,494,000 / 36 countries

(nuff said..

Brenda
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Brenda

Nielson measures viewers “throughout the U.S.” See their website for details.

shawn
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shawn

This comment is an big EPIC fail. Neisen DOES NOT measure worldwide viewership.

Mary SF
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Mary SF

Don’t waste your time Shawn– I have try telling this person many times that the ratings in other countries are not part of the American ratings, it falls on deaf ears. Neilson might measure ratings for other countries like Canada,but those ratings are for that country’s broadcasters to set ad rates for that country– but they don’t get all lumped together. However no matter how many times you and others tell this person they don’t, this person doesn’t give up their belief that worldwide viewers bump up the numbers unfairly in the two CBS soaps favor. Don’t waste your breath… Read more »

boes
Guest
boes

DOOL deserves the gains, mostly. I started watching it after OLTL and AMC went off the air and although it can be terrible sometimes – think Daniel and Jennifer, it also has multi-generational families and tons of good actors, including women over the age of 40. This should prove to all the execs out there that fans like people of ALL ages. And even when AMC and OLTL came back – and I love them both – GREAT reboots IMO – I’ve kept up with DOOL. IMO GH has gone from good to terrible and I’ve stopped watching, at least… Read more »

Joan Faist
Guest
Joan Faist

Nicole should have her Baby hopefully Brady’s. Both times she lost her baby it broke my heart. She was fantastic in portraying her grief . I felt the total desperation she went through. Love Ariana, one of my faves.

Matt
Guest
Matt

I know that the Will & Sonny storyline has brought in a lot of viewers that are new to soaps or had previously given up on them. No other soap is doing this kind of storyline and not only is Days doing it, they are doing it exceptionally well.

Tina
Guest
Tina

Days is really working right now. Outside of the dullness of Jennifer & Daniel – the stories are good. I would like to see the kids more often. Less Dannifer in scenes for more DiMera family scenes and things will improve. I love Wilson and Ejami. I would like to see Vargas on contract in a story with Hope

Janice
Guest
Janice

I love days i have watched it for the last 30 years since i was 16 years old i love the Brady family

4everdays
Guest
4everdays

DAYS continues to amaze! DOOL is cool!!!

GH is flatlining.

YawneR is appropriate for Y&R or Yawn & Rest.

B&B sucks! It is a plain and simple B*****B.

PatF
Guest
PatF

Watch today’s YR and I’m sure you won’t be yawning.

shawn
Guest
shawn

I watched it and changed the channel. YawneR is the word all right. They need to take lessons from DAYS on how to do a reveal that wont put you to sleep.

PatF
Guest
PatF

Glad to see YR up over last year when Paul had shot Ricky. It was also a good increase over last week.

Congrats to Days.

GH is in trouble ratings wise when it averages a 1.8. Not good.

Ray
Guest
Ray

I was behind several days in watching the show and did a marathon last night. A few more suggestions for “DOOL.” I hope Nicole is pregnant with Brady’s baby or wouldn’t it drive a lot of story if Kristen ends up being pregnant – or better yet, both of them with Brady’s baby. Hope/Kristian Alfonso deserves better than the treatment she is getting from the show. In one of the recent shows, she only had scenes with Roman and sitting in the crowd during the officer’s funeral. She has been a HUGE part of the show for years. Just because… Read more »

shawn
Guest
shawn

And the little show that could does it again. GREAT JOB, DAYS!!!!

4everdays
Guest
4everdays

Are you tired? Stop being a YawneR. Our DAYS are exciting!

shawn
Guest
shawn

LoL, nice one.

4everdays
Guest
4everdays

Glad to see soap fans catching on:

Y&R fits perfectly in YawneR. Stop being bored. Wake up and stay awake for DAYS!

Days Of Our Lives

WATCH: Jackée Harry Comes to Days of our Lives Promo

Next week on March 1st look for the arrival of Jackée Harry to NBC’s Days of our Lives.

Harry is coming to the long-running soap in the new role of Paulina, who is connected to the Carver family.

In the newly-released promo heralding her upcoming DAYS debut, the actress shares, “I’ve got three good reasons you should watch me on Days of our Lives … I’m bold … I’m fabulous .. and you know I’m going to stir up trouble.  Let’s do this!”

Harry is best known for her roles in the sitcoms 227, Sister, Sister and numerous roles on television and motion pictures.

Watch the NBC promo featuring Jackée below.

What kind of trouble do you think Harry’s Paulina will stir up in Salem? Share your thoughts in the comment section.

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Days Of Our Lives

DAYS OF OUR LIVES: Cady McClain Ends Her Great Run as Jennifer; But Not Before A ‘Wink-Wink’ Nudge-Nudge’ to AMC’s Dixie ‘Poison Pancake’ Debacle

Wednesday’s episode featured another solid performance by two-time Daytime Emmy-winner, Cady McClain as Jennifer Horton Devereux as it was the day of her mother, Laura’s (Jaime Lyn Bauer) funeral.

Last week, longtime viewers were saddened that the character of Dr. Laura Horton was killed-off.  The question remains did she fall accidentally and hit her head in a struggle with Gwen (Emily O’Brien), or did Gwen intentionally kill Laura?

Yesterday was also the final episode of McClain in the role of Jennifer – as far as know for now.   In story, following Laura’s funeral, Jennifer was heading to Boston to be with her brother Mike, to settle their mother’s estate and go through her belongings, etc.

Cady had taken over the role of Jennifer from Melissa Reeves, who chose to stay in Nashville during the Covid-19 pandemic.  As part of her departure, head writer, Ron Carlivati and the writing team, delivered a little wink-wink nudge-nudge to soap viewers and those of McClain’s time as Dixie Cooney Martin on All My Children.

In one of the most controversial soap death scenes of all-time, and one that was not kind to McClain, Dixie was killed-off the ABC daytime drama series after eating poison peanut butter pancakes. Fast-forward to 2021, and in an attempt to make DAYS Jennifer feel better, Julie (Susan Seaforth Hayes) whips up some banana pancakes with extra peanut butter!  When Jennifer declines them, Julie says she thought she liked them, to which Jennifer replied, “I used to.  But I had a bad experience with them once.  Now I can’t even look at them.”  Julie questions, “Bad experience?”  Then Jennifer says, “I’d rather not talk about it.”

In our books, McClain got the last laugh here getting to do a nod to the audience, who has followed her soap career for decades including the the 2007 killing of Dixie … by pancakes.

Previously, Cady shared in a 2020 interview with EW.com about the subject: “It was a dig at me by one of the writers that very much wanted to put me in my place. I had stepped out of line and they wanted to put me back in line, and I was going to eat those pancakes and I was going to learn my lesson, and I certainly did.”

So, what did you think of the mention of the ‘pancakes”? Will you miss Cady as Jennifer? Comment below.

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Days Of Our Lives

DAYS Emily O’Brien Delivers The ‘Power Performance of the Week’

She has been a polarizing character since her arrival in Salem, with some fans screaming Gwen is sucking up too much airtime.  HOWEVER, the performances by Emily O’Brien (Gwen) show an actress on top of her craft who can play, as Gwen called herself, “A miserable, vindictive bitch”, or a young woman so deeply-emotionally wounded that you might just come around and eventually feel some empathy for her.

Last week, while the soaps were pre-empted for most of the week due to the senate impeachment trial of former President Donald Trump, DAYS posted all of its weekly episodes online on NBC.com, the NBC app, or on the Peacock streaming platform, and O’Brien’s work was a standout.

Photo: JPI

It all came to a boiling point when Laura (Jaime Lyn Bauer) and Gwen have the long-awaited confrontation in Gwen’s room at the Salem Inn, where O’Brien goes from Gwen baiting Laura to tell her dirty secret of her long-ago affair with Jack (Matthew Ashford), to her utter anger at how because of it, Laura trashed Gwen’s entire life.

 

Laura reveals the guilt she felt for sleeping with Jack, so much so, that she would do anything to save Jennifer (Cady McClain) and Jack’s marriage.  In delight at getting to the root of the truth, Gwen responds: “You slept with Jack? That is just perfect! My father slept with his mother-in-law!”

Then, Laura shares how it happened.  They were both at the “Meadows” finding their ‘truest selves’ and they were both using other names – she, Monica and he, Clark, and Laura had never seen a photo of Jack before to know it was him!  Gwen wants to burst out in hysterical laughter, but then she becomes filled with rage knowing that if Laura hadn’t bought off her birth mother, Tiffany, her own life would have been very different.  She goes on to say that she and Abigail (Marci Miller) might even be close as sisters, but instead of “borrowing her clothes, she borrowed her husband” alluding to sleeping with Chad (Billy Flynn).  Next, Gwen wants to make Laura pay and lets Laura know that, “All the damage that you did, can’t be undone.” When Laura tries to leave, Gwen stops her and says in no uncertain terms, “I want revenge, because you ruined my life and you’re not going to get away with it!”

Photo: JPI

Next, we see that there had been a struggle with Laura dead on the floor bleeding out of her head.  A freaked-out Gwen does not know what to do.  She realizes she will be accused of murder.  With no one in town to call, she decides to call her father, Jack.  When he shows up at the Salem Inn, Jack is shocked, and grief-stricken to see his mother-in-law, dead.  Gwen swears to Jack this was an accident and that she did not kill Laura, and that he has to believe her.  Jack decides he will stand by his daughter.  Gwen wants to get rid of the body, Jack says he can’t be involved in a cover-up, so he calls Rafe (Galen Gering).  When Rafe arrives at the crime scene he is very suspicious of Gwen, and takes her down to the station.

Scene after scene, O’Brien layered her performances with venomous and ominous undertones, illustrating a woman with so much emotional baggage who becomes desperate to save herself.  For all these reasons, Michael Fairman TV names Emily’s work, The Power Performance of the Week.

What did you think of Emily O’Brien’s key scenes? Share your thoughts via the comment section below.

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Power Performance

Emily O’Brien as Gwen

Days of our Lives

Airdates: 2-9/10-2021

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