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‘The Bold and the Beautiful’s’ Brad Bell to Launch First Microseries Featuring Vertical Drama Stars Eric Guilmette and Molly Anderson for ‘aTwist’

By Michael Fairman

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Photos: Courtesy/aTwist

On Thursday June 11, it was announced that The Bold and the Beautiful’s Bradley Bell (executive producer and head writer) is getting into the burgeoning vertical space, and will bring his first microseries, Hollywood Starlet, under his Red Flair Entertainment banner to aTwist (formerly MicroCo) the U.S.-based microseries studio and platform that is set to launch later this summer.

The upcoming microdrama is called Hollywood Startlet and will be led by vertical drama stars: Eric Guilmette (You Belong With Me, Tails of Christmas) and Molly Anderson (We Are Never Ever Getting Back Together) and Bella Mraz (Faceless). Guilmette will also serve as co-producer of the series.

Hollywood Starlet will film at Sunset Las Palmas Studios in Hollywood across multiple stages where CBS’ The Bold and the Beautiful transitioned in 2025 after 38 years at Television City.

Photo: JPI

The upcoming microdrama was created by Brad Bell; directed and written by Kristen Brancaccio; and executive produced by Anthony Ferrari, Oliver Bell, Paxton Fuller and Graham Lawyer. Bradley Bell and his son Oliver Bell founded Red Flair Entertainment to specifically focus on elevated vertical series.

Microseries are serialized stories designed for mobile-first viewing: typically 40-60 episodes of one to three minutes each, built vertically, and consumed either in moments throughout the day or as a binge experience all at once. This is a fast-growing global category, generating an estimated $10 billion annually worldwide.

By combining Hollywood storytelling with a tech-first production and distribution engine, aTwist is focused on delivering quality vertical content alongside an engagement-driven platform for dedicated fan communities.

aTwist is founded by: chief executive officer Jana Winograde (former President of Showtime), chief creative officer Susan Rovner (former Chairman of NBCU Content and President of Warner Bros TV), and executive chairman Lloyd Braun (former Chairman of ABC Entertainment Group, studio and network, and Chairman of WME).

In a statement on Bell’s upcoming foray into microdramas, Susan Rovner expressed, “Brad Bell is one of the most influential creative forces in daytime television, and bringing him into the aTwist universe is a major moment for us. The Bold and the Beautiful has defined storytelling for decades, and we’re thrilled to collaborate with him as he brings that legacy into a new format with Hollywood Starlet. We think fans are going to love seeing this world evolve in such a fun, fresh way.”

aTWIST TO SERVE UP SLATE OF ORIGINAL MICRODRAMAS

With a track record of building iconic franchises, launching global hits, and transforming creative vision into scaled entertainment businesses, the aTwist leadership team will create a home for original verticals in a multitude of genres, curated acquired microseries, and creator-led innovative narrative storytelling – building a quality-driven, globally scalable microseries ecosystem, rooted in fandom, community, and storytelling excellence.

aTwist is creating original content that spans comedy, drama, unscripted, horror, and romance built for how mobile-first audiences consume content today. From fresh, bold ideas by emerging talent to exciting collaborations with existing IP, brands, and stars, aTwist is establishing a destination for audiences who want engaging stories anytime, anywhere. A platform built to create community around fandoms, a place where consumers can find stories built for joyscrolling, not doomscrolling.

In addition, aTwist recently announced a partnership with BET to develop and distribute microseries across linear and vertical platforms, with a first-of-its-kind windowing model bringing microseries to television while expanding storytelling rooted in Black culture and community. aTwist currently has more than 20 series in production across scripted, unscripted and animation formats, with a strong pipeline of series in development. The studio and platform will deliver a slate of originals that push the current microseries offerings, tapping into underserved fandoms across horror, thriller, comedy, drama, anime, sci-fi and more.

As soap fans know, The Bold and the Beautiful has aired on CBS for 39 years, and is the most-watched U.S.-produced daytime drama in the world. In addition to his work with The Bold and the Beautiful, Brad Bell is also an owner of its sister soap, The Young and the Restless, which has aired on CBS for 53 years.

Photo: EGuilmette IG

HOT STARS OF THE VERTICAL WORLD

Vertical drama leading man, Eric Guilmette recently participated in a livestream chat on the Michael Fairman Channel, along with other stars of the microdrama space including: Nick Rittaco, Sam Myserson and former General Hospital star, Robert Palmer Watkins (ex-Dillon Quartermaine). You can check that out below.

Now let us know, what do you think of The Bold and the Beautiful’s Brad Bell developing a microdrama company along with his son, Oliver, to bring new series to your phones and more? Might we soon see soap operas have side stories as well as companion to their main shows on network television? Share your thoughts via the comment section below.

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Damn
The young actor Guilmete should ve been cast as RJ! Hes a deadringer for a young Ron Moss! That jawline and eyes!

It’s an interesting idea that I believe all the daytime soaps will eventually follow. Microdrama’s makes sense especially for the teen scene. You can build these episode arcs over the summer when the teens are home and continue them when the teens return to school. It’s a great way to build loyalty to a soap much like when boomers followed their soap watching grandma’s preferences when they were kids. Days pioneered some of this with their last blast saga off screen. All becomes new again as they say.

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Y&R’s Co-Head Writer Jamey Giddens, Ahead of November Stories and Scripts Debut with Dan O’Connor, Explains How Fall Tees Up Their Plans for Genoa City

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Jamey Giddens, The Young and the Restless

As previously reported on Thursday, September 10, Y&R fans should circle November 11th on your calendars. That will mark the official on-screen head writing regime change on The Young and the Restless, when material from newly-planted co-head writers, Jamey Giddens and Dan O’Connor begins to air on the number one daytime drama series on CBS.

Taking to X, Giddens backed up all mentions of when his run as co-head writer begins with an electronic alarm clock showing the numbers 11:11.  In addition, up until that time, Y&R fans are still watching the story and scripts from Josh Griffith who stepped down a few months ago from his position as head writer after a lengthy run that started back in 2019.

However, Giddens responded to a Y&R viewer on X, who said they won’t tune back into the action in Genoa City until his and O’Connor’s material starts to air. Jamey expressed that if you are fan of the series, you should tune-in now because before Jamey and Dan get to launch their set of new stories and adventures for the citizens of Genoa City, but they first needed to decide what to do with the story they inherited from Josh Griffith.

Y&R

Photo: JPI

Jamey teased, “Start watching NOW!” Fall in Genoa City set up tons of juicy stories Dan O’Connor and I are lucky to inherit as we begin telling new ones! Let’s watch as a soap fam! #YR”

Jumping into the thread in response was one fan who said to Giddens, “I’m watching, and some stuff is good while other stuff needs revisions, so hoping the revised improves the stories. My future request: can we get Sharon and Adam sharing scenes again? And please let Sharon interact with people beyond Nick 24/7. Shick can happen but Sharon needs more to do. JT said he was filming a good story, so hopefully he isn’t rinsing and repeating with Billy’s mistake but JT seems excited on what’s to come.”

In pretty short order, Giddens has worked as a breakdown writer for both Days of Our Lives and Beyond the Gates, where he is nominated this year as part of the writing team for both shows, in addition to previously being the head writer of OWN’s Ambitions and writing for Tyler Perry’s Sistas. Jamey started his career with Daytime Confidential as a journalist covering the genre that he knows and loves.

As for Dan O’Connor, he previously held down co-head writer duties at General Hospital or as an Associate Head Writer. He also wrote for One Life to Live and made a stop in Salem and Days of Our Lives.

So, can November 11th come soon enough for you? Will you be tuning-in to Y&R leading up to the takeover by Jamey and Dan on the writing front? Share your thoughts via the comment section below.

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General Hospital

Kearran Giovanni Debuts on ‘General Hospital’ as Anna Devane’s New Therapist

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Kearran Giovanni

If Anna Devane’s (Finola Hughes) new therapist on General Hospital looks familiar to you, it’s because actress Kearran Giovanni, who plays Dr. Nichols, previously played a doctor on One Life to Live!.

Viewers tuning-in to the Thursday, September 10 episode of GH got their first look at Dr. Nichols who has been brought in to help Anna recover from her PTSD and trauma following the reveal that she has been suffering from a break in reality since before being put in mental health facility in France, after being gaslighted by Cullum and company earlier in the year.

One Life to Live fans will recall that Kearran Giovanni played Dr. Vivian Wright in 2009, and it was then she first worked with current General Hospital EP, Frank Valentini, who at the time was at the helm in Llanview.

Photo: JPI

WHERE ELSE HAVE YOU SEEN KEARRAN GIOVANNI?

Giovanni appeared on OLTL in the recurring role through 2012 and in the final ABC episode of the beloved series was the the ob/gyn who delivered Destiny Evans (Shenell Edmonds) and Matthew Buchanan’s (Eddie Alderson) baby into the world, whom they named Drew Buchanan II after Bo Buchanan’s (Robert S, Woods) late son. In addition, Vivian has been dating Shaun Evans (Sean Ringgold).

In addition to One Life to Love, Giovanni has very impressive credits having appeared in numerous TV series and motion pictures including starring in the TNT drama Major Crimes from 2012-18, ABC’s Designated Survivor 2017-19, the CW’s Black Lightning from 2019-20. Most recently, Giovanni appeared on the Fox series, The Resident and has a recurring role on the CW’s crime series, Walker from 202-2024.

HEALING ANNA

On today’s General Hospital, after Anna’s harrowing meltdown where she almost shot and killed Dr. Britt Westbourne (Kelly Thiebaud) after seeing visions of “Peter August” (Wes Ramsey), Jason (Steve Burton) saved the day and talked Anna down from committing murder. Now, Dr. Nichols was introduced as a valuable staff member at the hospital.  Although, this marked the first time in the history of the show we have heard of her character.

So, do you remember seeing Kearran Giovanni on One Life to Live? Happy to see that Anna may have a qualified therapist in charge of her healing, unless the doctor turns out to be not on the up and up? Let us know your thoughts via the comment section below.

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Days Of Our Lives

‘Days of our Lives’ Reveals ‘Class of Season 62’

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Days of our Lives

In a metaphor for the start of the school year and their upcoming anniversary in November, Days of our Lives revealed its “Class of Season 62,” with a very clever yearbook montage on their social media handles, welcoming new cast members, while paying respect to the veterans and “class”-iying the other characters in Salem.

The official Days of our Lives Instagram account shared on the posting, “The Class of Salem Season 62 has arrived. Familiar faces, new names and plenty of personality. Flip through our yearbook for a peek at this year’s class.”

Let’s take a look at how they broke it all down: The Salem Yearbook starts with saying “another unforgettable season,” with some group pics, and then we dovetail into Salem’s new class which features: Sydney Malakeh (Sydney DiMera), Brandon Butler (Mason Whitfield), Angelica Nero (Victoria Kiriakis), Cole Gersmeyer (Thomas DiMera) and Lorelei Olivia Mote (Rachel Black).

Photo: Days of our Lives

Next up, are the likes of: Cherie Jimenez (Gabi Hernandez), John-Paul Lavoisier (Philip Kiriakis), Tyler Joseph Andrews (Theo Carver) and LeeAnn Hopkins (Joy Wesley). Then, in the “Drama Club” section are: Dan Feuerriegel (EJ DiMera) and AnnaLynne Cipriani (Cat Greene).

Following the ‘Recess” section with some group snaps, comes “Homeroom Highlights” with: Abigail Klein (Stephanie Johnson), Eric Martsolf (Brady Black), Rob Scott Wilson (Alex Kiriakis), Lamon Archey (Eli Grant) and Sal Stowers (Lani Price Grant).

The “Salem Spectator” section features: Conner Floyd (Chad DiMera), Greg Rikaart (Leo Stark), Stowers again, and Ashely Puzemis (Holly Jonas). In the “Afternoon Sweets” section look for: Paul Telfer (Xander Kiriakis) and Linsey Godfey (Sarah Horton), Emily O’ Brien (Gwen Rizchech), Stacy Haiduk (Kristen DiMera/Susan Banks), Brandon Beemer (Shawn Brady), plus Jackée Harry (Paulina Price).

Towards the end of the yearbook, veteran performers such as: Mary Beth Evans (Kayla Johnson), Stephen Nichols (Steve Johnson), Lauren Koslow (Kate Roberts) and Josh Taylor (Roman Brady) are featured, plus Deidre Hall (Marlena Evans), James Reynolds (Abe Carver) and Matthew Ashford (Jack Deveraux), Susan Seaforth Hayes (Julie Williams) and Suzanne Rogers (Maggie Kiraikis) with her on-screen daughter, Linsey Godfrey.

The Salem Yearbook comes to a conclusion noting “Big things happening in Salem” and to tune-in on Peacock, where we also find Jacob Martinez (Javi Hernandez), Maggie Carney (Rita Lesley), and a host of other favorites previewing what’s to come this fall.

So, what do you think of the Days of our Lives Class of Season 62? Looking forward to seeing what happens in Salem? Did you like the yearbook concept for promotional tune-in? Let us know via the comment section below.

 

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