The Bold and the Beautiful celebrated this week in style! What else would you expect from the soap opera who celebrated its 39th anniversary on Monday, March 23 and at the same time dropped a huge surprise to fans worldwide.

The soap opera launched its new streaming app BBTV which allows viewers to watch over 9,000 episodes and counting of their favorite moments and stories throughout almost four decades, plus first-time content including: cast auditions for their roles, and first up is legacy series star, Katherine Kelly Lang (Brooke Logan Forrester), all this along with B&B specials, interviews with the actors, bloopers, and so much more.

To kick things into high gear, and to celebrate their achievements, cast members past and present gathered for the BBTV launch party on Thursday, March 26 in the stunning former party villa of none other than Bette Davis inside Wheelhouse LA’s estate property in West Hollywood, California. Check out some of the red carpet arrivals for this exceptionally well-put together event!

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Ridge Forrester is that you? Two-time Daytime Emmy winner, Thorsten Kaye!

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Dylan is taking B&B by storm, thanks to Sydney Bullock’s portrayal!

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Six-time Daytime Emmy winner, Heather Tom (Katie) always dazzles.

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Lisa Yamada’s appearances this week caused quite a stir! Is Luna back and alive, or was she just hanging out with her old pals?

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B&B’s Annika Noelle (Hope) and hubby actor, John Patrick Amedori hit the carpet.

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Denise Richards (ex-Shauna) returns to celebrate with her former cast members.

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Electra! (Laneya Grace).

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Newcomer, Brayan Nicoletti is already making waves on-screen as R.J. Forrester.

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Don Diamont (Bill) and his wife, Cindy Ambuehl taking in the night.

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Original series star, John McCook (Eric Forrester) with his wife, Laurette Spang-McCook.

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A very pregnant Ashleigh Brewer (Ivy) joined her pals for the launch party.

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Christian Weissman gave us a Remy sighting twice this week!

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Amber is back! Well, at least on the red carpet, and it’s always good to see Adrienne Frantz.

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The always stunning Jennifer Gareis (Donna).

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Great to see three-time Daytime Emmy winner, Jacqueline MacInnes Wood (Steffy)!

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Gavin Anderson (real-life boyfriend of Christian Weissman) joins Lisa Yamada and Christian for a moment with the paparazzi.

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Darin Brooks (ex-Wyatt) was amongst those celebrating with the cast? Is Wyatt set for a return?

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Crew Morrow making a name for himself on The Bold and the Beautiful as Will Spencer.

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What would The Bold and the Beautiful be without the perils and loves of Brooke Logan Forrester played by soap’s most popular star worldwide, Katherine Kelly Lang?

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Three-time Daytime Emmy winner, Scott Clifton (Liam) arrives for the launch and anniversary party.

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Recurring guest star, Morgan Fairchild (Dottie) with B&B’s long running series executive producer and head writer, Brad Bell.

Let us know via the comment section below, who dazzled to you on the BBTV launch party red carpet, and who were you most happy to see? Share your picks and your thoughts via the comment section below. And be on the lookout for the Michael Fairman Channel’s interviews with the cast from the party in the coming days.

This week, The Bold and the Beautiful is celebrating their 39th anniversary on the air, having debuted back on March 23, 1987. Here we are heading into what will be next year the series fourth decade, and the lives and loves of the fashionable Forrester, Spencer and Logan families are still at the core of the storytelling of this half-hour soap.

On Monday, several of the cast and behind the scenes creatives marked the occasion with an on set cake-cutting and some words from series executive producer, Brad Bell which included, “My dad (the late William J. Bell) always called it the ultimate collaboration and its true, so cheers to us!”  Also on Monday as Bell shared, Bold and the Beautiful  announced the launch of their new streaming app and digital platform BBTV (BoldandBeautiful.com)

B&B fans around the world have seen a few photos circulating of late that none other than Daytime Emmy-winner, Lisa Yamada (ex-Luna Nowaza) was present at the celebration as was her good friend in real-life and storyline friend, Christian Weissman (Remy).

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The two sightings raised the question, if Luna is back taping all-new episodes of the soap and did not die, or could she be appearing as a dream/nightmare where she is haunting Dylan (Sydney Bullock), since it was the former school teacher-turned-Forrester creations employee, who ran her down? O,r was she just paying the show a visit on its anniversary? Viewers were previously told by Brad Bell that Luna is dead. But this is the soaps, and no one is ever really dead, are they?

Taking part in the festivities also were cast members: John McCook (Eric), Thorsten Kaye (Ridge), Katherine Kelly Lang (Brooke), Don Diamont (Bill), Jacqueline MacInnes Wood (Steffy), Jennifer Gareis (Donna), Rebecca Budig (Taylor), Harrison Cone (Deke) Laneya Grace (Electra) and Brayan Nicoletti (R.J.) as well as series director, Cindy Popp.

Now below. take a look at a few of the snaps from B&B’s 39th anniversary on set gathering.

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Five of the leading stars of The Bold and the Beautiful: Jacqueline MacInnes Wood, Don Diamont, Thorsten Kaye, Katherine Kelly Lang, John McCook pictured with Brad Bell.

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Frenemies by day, good besties off set: Sydney Bullock and Laneya Grace.

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LUNA? Is that you? Lisa Yamada and Christian Weissman made a return to the set of the CBS soap opera in time for the anniversary. Raising the question, were they back taping all-new episodes, or just visiting stay tuned! The troublemaking twosome pictured her with Katherine Kelly Lang, Brayan Nicoletti, Harrison Cone and Jacqueline MacInnes Wood.

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Cast, crew, creatives celebrate B&B 39!

So, what do you think of the Lisa Yamada sighting? Do you think she may have appeared in an upcoming episode? What about Christian Weissman? Happy to see many of your favorites marking the 39th anniversary of the daytime drama series? Weigh-in via the comment section below.

The Bold and the Beautiful is set to unveil their new R.J. Forrester the week of January 12, when Brayan Nicoletti takes over the role of Brooke (Katherine Kelly Lang) and Ridge’s (Thorsten Kaye) son.

Over the years, R.J. had been played by several actors, but Joshua Hoffman was the last to take on the role. At the time in 2023, R.J. was romantically involved with then goody-goody, Luna Nozawa (Lisa Yamada), before she turned into a murdering psychopath.

Things fell apart between the two after Luna slept with Zende (Delon de Metz) after mixing Poppy’s (Romy Park) magic mints and alcohol. At the time, it appeared Zende took advantage of an out of it, Luna but the story flipped much later, that she arranged the whole thing.

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The last time anyone saw R.J. on the B&B canvas was back in October of 2024 at a Forrester Creations meeting about continuing the Hope for the Future line, or not. Enter actor Brayan Nicoletti as the new R.J. as 2026 begins and as previewed by The Bold and the Beautiful’s executive producer and head writer, Brad Bell, in his winter preview, viewers should looks for R.J. and Will (Crew Morrow) to have a young rivalry that also brings in Electra (Laneya Grace) and Miss Dylan (Sydney Bullock).

Nicoletti has previously been seen in the 2024 film, Woodbridge and the short, No Boys Allowed. The Bold and the Beautiful marks his first soap opera role. Now below, check out a few more first look snaps of Brayan as the new R.J.

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Brooke and Ridge hug it out when R.J. returns home.

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R.J. gets to know Electra Forrester.

So, are you looking forward to seeing Brayan Nicoletti as he joins The Bold and the Beautiful on-screen next week as the new R.J.? Share your thoughts in the comment section below.