News
The Young and the Restless and The Bold and the Beautiful Post Double Digit Gains In Key Demos!
Great news for the soaps at CBS Daytime! The Network’s two daytime dramas, The Young and the Restless and The Bold and the Beautiful posted year-to-year growth, and double-digits in key women demographics, according to Nielsen live plus same day ratings for the week ending October 12th as noted in a press release from CBS
The Young and the Restless was up +5% in viewers (4.74m from 4.52m), +12% in women 25-54 (1.9/13 from 1.7/11) and +18% in women 18-49 (1.3/09 from 1.1/08) compared to the same week last year.
The Bold and the Beautiful was up +9% in viewers (3.68m from 3.38m), +23% in women 25-54 (1.6/10 from 1.3/08) and +38% in women 18-49 (1.1/08 from 0.8/06).
Courtesy/CBS
The remainder of the CBS Daytime line-up comprised of The Talk, The Price is Right and Let’s Make A Deal all saw gains in total viewers for the ratings week as well, as well as key demos.
Looks like CBS is the place to be in the afternoon! So, what do you think of the ratings performance of Y&R and B&B? Comment below!
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I feel the writing lately on Y&R is terrible. So dragged out, the new Adam it’s been well over a year.
Too bad both are boring!
Cool..CBS rules in the ratings..I am sure is all about 18-49, and there is when ABC gets more ratings.
I am not sure about that, Omar. Recent news reports have come out about how The Nielson ratings have been somewhat unreliable and erroneous. I read that they erroneously made it look like GH had higher ratings in that demographic than it really did. In any case, I don’t look at the soaps as competing with each other. Rather, they are competing against other afternoon programming genres such as talk shows, cooking shows and game shows. Any rise in ratings for any soap is good news for the soap opera ratings genre period and will help sustain their existence. So,… Read more »
Thanks for that update, I did not know Harry..AND yes any gain on any of the 4 soaps is good news for the genre…There is still so many displaced soap viewers out there that stop watching daytime soaps after their soaps got cancelled..If those fans tune in to one or more of the remaining 4, ratings for genre will rise some more!! I just wish the networks will work hard at trying to lure young viewers via advertising and promotions..We need a new generation of viewers, once we all drop dead, LOL.
Great news Young and The Restless is on fire now, The ratings really prove that. I love Gina Tagnoni as the new Phyllis. Gina is a terrific actress, I am so happy Gina is back in daytime, where she belongs.
Agreed–Y&R is hitting it out of the ball park these days. Not a fast forward moment to be found. Even the Winters’ family is interesting.
Neil being blind has turned him into an acting champ! Shame on Devon! Cane, how can he stand by and watch this going on? Neil will eventually regain his eye sight and he will see things that will confirm his suspicions! I see him keeping his recovery a secret until he gets Devon and Hillary right where he wants them. I cannot believe the Winters family is actually entertaining again!
I’m loving Gina Tognoni as Phyllis! For once I didn’t fall asleep during a scene with Jack in it
Right???!!??!!
Bah ha ha! And, Mark? I adore Peter Bergman but he and Kelly (love Cady too) are rather somnolent inducing together.
jack looks like a deer stuck in the cross lights while Phyllis rapidly and intensely interrogates him about what has been going on for the last year.
This is good news for the cbs soaps. Y&R was great last week with the Shick wedding and the return of Phyllis.
I love Y&R…and, I love Gina Tognoni…not with Jack, though…ugh!!!!!!
And, as much as I lavish my admiration on Gina, I hope I will stop comparing her to Michelle…it isn’t fair to Ms Tognoni. I chide myself because Gina is an outstanding protagonist.
Great news and well-deserved. Both shows have really improved IMO. Keep it up CBS.
hard to believe ,since the story lines specially on Y&R is so stupid ! honest ,repetiteve ,just dumb and boring!!
y n r s been so hot lately! hope the new exec chris pratt doesnt feel the need to change everything as new execs always do! y n r more than evers feeling like the y n r we all know and love!
No accounting for taste.
Oh come on, now. Marcy, this is good news for all of the four soaps–no need to get all petulant about it.
Always loved these shows. Y and R my all time favorite. I like all the new character changes, it gives others a chance to show their acting abilities.
On B&B I’m loving the sexy Caroline/Ridge storyline. It’s what soaps are all about. Two gorgeous people working together, fighting their feelings, while Ridge goes for broke to win the CEO position and Maya schemes to break up Rick and Caroline. Fans like me must be tuning in to see them because this is one of B&B top stories. Go B&B!
Go CBS!
I heard today on the radio, that Morgan Fairchild is in talks to join General Hospital as a new character.
Great news. She is a good actress and still looks great! I can see her connected to Madeline. She actually looks like a younger sister of Donna Mills.
i want billie miller back/. he was so lively. and really acted the part. victora and billy were a very good match. not really careing for the new billy. so sorry
Can someone explain to me as we rejoice over Y&R’s ratings why Nikki made a deal to meet with Ian as long as he agreed to testify that Dylan didnt kill him. What the? I mean Paul heard Nikki talking to Ian and Paul is the Chief. What more does he need to release Dylan. Ian is alive! Why is Dylan still in jail? What did I miss?
I wish I could answer you, but I only watch Days of our Lives on NBC!!!
Paul knew Ian wasn’t dead and was setting Dylan up for his murder but he needed proof of this. So a plan was devised that Nikki would put an ad in the newspaper asking Ian to contact her. If he did, they would use Nikki as bait to entrap Ian, which would prove Dylan didn’t kill him, but also so they could arrest Ian for kidnapping Mariah. When Ian contacted Nikki she had to give the impression her reason for wanting to meet with him was for Dylan’s sake. They had to give Ian the impression his plan to frame… Read more »
Thanks Mary.
Wait til you see the ratings for all four shows. Then come back and criticize.
Congrats CBS!
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