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As The World Turns

ATI's Jim Romanovich on ATWT's Cancellation and Daytime Emmys!

newatwtlogo2-croppedAssociated Television International’s President Jim Romanovich weighed in today on As the World Turns cancellation, the state of the soap genre and moving ahead with the option for producing The Daytime Emmys.

“A few weeks ago I made the announcement that ATI would be picking up our option to produce the next Daytime Emmys which means that we have agreed to enter negotiations.  I stated how well the soaps have rebounded through 2009 and I still believe that.

Then came the shocker that As the World Turns was cancelled.  Yes, I too was shocked although I should have known better since I get all the numbers and inside news. I actually bought into the rumors flying left and right that ATWT’s ratings were so good that CBS was going to offer another contract.  The reality was only partially true.  The soap’s ratings were up and creatively they seemed to have hit a stride.  But there was never going to be a contract.  Like Guiding Light before it, the die was cast.”

“Many of you saw the Les Moonves interview about soaps “having their day”.  I think that is true for the P&G soaps especially since they are the lowest rated and are not owned by the network. The Bell soaps are another story, but not without their problems.  We just saw two very public displays in dissension with The Young and the Restless recently with Sony gathering the troops to brace them for additional cuts and, of course, the Eric Braeden salary dispute. Being #1 is not enough.  Being profitable and relatively pain free, however, is.  Ratings wise, Let’s Make a Deal has done better in households, but relatively flat in the demo-which means about the same as GL.  The one big difference is the “pain-free” aspect.  Contracts, egos, sets, writers, residuals, etc.  If networks can get the same bang for less bucks and less hassle, they’ll do it. Let’s Make a Deal,  I believe, also has a Vegas hotel tied into it which either pays to have the show there or provides a venue in exchange for promotion which is as good as money, plus the promotional consideration of the prizes adds tremendous value.

And the ABC soaps?  ABC owns them.  Big difference.

The networks have no emotional investment in anything they broadcast.  None. They’re not like you. If it sells, it stays on, if it tanks, it’s gone.  The goal is to create wealth and if they could do that with a test-pattern, they would.

We are still committed to producing The Daytime Emmys next year pending negotiations this week with all involved.  But everything is set on our part.  We know all we need to know as far as where and when.  With the cancellation next June of As The World Turns, we are now thinking about doing something special for them. The extent of that partially depends on As The Worlds Turns itself if they all want to attend the Emmys.  Costs P&G money.  We have an All My Children 40th anniversary tribute planned to coincide with their move to Los Angeles which is what we decided to do even before this past Emmys aired.

And while we’re discussing tributes…In my long discussions with Michael Fairman (who did an outstanding job on the Guiding Light tribute), there are some things that are just beyond our control.  His and mine.  You saw that four minute Guiding Light tribute he posted.  That’s the one we wanted but we were outvoted by those with greater veto power. It had nothing to do with allotment of time in the show. But we did well by having Betty White introduce it.  I made sure Michael’s cut was seen by all.

Brad Bell’s speech being cut off at the end was a pure network choice. Bad choice, in my opinion, but theirs nonetheless.  I spent the next month tracking down that footage and presented it to Brad so all could see.  The Bold and The Beautiful actually told me that because it didn’t air, it created more of a PR buzz for them.  Maybe so, but it should have aired.  But networks aren’t emotionally invested, remember?

My reason for now talking about this is because I do care about the fans that make this whole ball of wax known as The Daytime Emmys happen and losing yet another show puts a very grim reality on things.  But they should also know, it’s not all black or white.  There is no evil scientist looking to wreak havoc on the viewer.  In relation to the 2009 Daytime Emmys, key decisions are made by higher powers in which I have zero control at times.  But when that happens, I do everything I can to make that available to you in some way so you miss nothing.  Hopefully, I won’t have that issue next year if we go forward.  But history tells me I will.  And when it does, know that I’m behind the scenes doing everything I can.”

As The World Turns

As the World Turns ‘CarJack’ Virtual Reunion Announced with Maura West & Michael Park

Next Friday, June 26th is going to be a big day, as not only are the 47th annual Daytime Emmy Awards on CBS that night, but now newly-announced during the day is a reunion of two Daytime Emmy winners.

Three time Daytime Emmy winner, Maura West  (Ex-Carly) and her former and longtime As the World Turns co-star and two-time Daytime Emmy winner, Michael Park (Ex-Jack) will be part of a virtual conversation with Alan Locher on his Locher Room You Tube channel.

The duo was so popular as Oakdale’s “CarJack” that it will be wonderful to hear them share their stories and memorable moments from working with each other.

West, currently stars on General Hospital where she is again nominated for Lead Actress in a Drama Series in her role as Ava Jerome, while Park has had a hugely successful career in New York in the theatre, and in film and television.

The reunion goes down on Friday, June 26th starting at 2 p.m. EST/11 a.m. PST.  Don’t miss it.

So what would you love to ask Maura and Michael about their time together or favorite storylines from the past from ATWT? Comment below.

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As The World Turns

ATWT and ‘Vampire Diaries’ Alum, Zach Roerig Arrested For DUI

Another actor has been arrested for a DUI, and this one happened over Memorial Day Weekend.

News out of TMZ is that former As the World Turns actor, Zach Roerig (Ex-Casey), who went to appear in CW’s Vampire Diaries was taken in by the cops.

According to the report: “Zach was busted Sunday around 2:30 AM in Montpelier, Ohio. Police tell us, officers noticed Zach’s pickup truck did not have a front license plate, so they pulled him over.”

Apparently when the officer went up to the driver’s side window they noticed that Zach’s slurred speech, bloodshot eyes and say he, “reeked of booze”.

Roerig was arrested for  for a misdemeanor and was held overnight in a holding cell.  He was later released.

Photo: JPI

Zach’s arraignment is set as of now for June 4th.

ATWT fans will remember Zach as part of the younger set in Oakdale comprised of: multi-Daytime Emmy winner Jennifer Landon (Ex-Gwen), Jesse Sofer (Ex-Will) and Alexandra Chando (Ex-Maddie), all who went on to primetime fame during their careers.

So, what do you think about the latest past or present soap star receiving a DUI? Remember Zach on ATWT? Comment below.

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As The World Turns

Michael Swan and Margaret Reed Set For ATWT Reunion

More As the World Turns former cast members come forth during the COVID-19 pandemic to participate in Alan Locher;’s weekly ‘Locher Room’ virtual chats.

Newly announced on Thursday are former on-screen lovebirds, Michael Swan (Ex-Duncan) and Margaret Reed (Ex-Shannon).

Look for the twosome to appear on the upcoming Thursday June 4th edition of the reunion series, at 2 p.m. ET/11 a. m. PT.

To log on for the time of the conversation click here.

Remember Duncan and Shannon’s ATWT love story? Looking forward to seeing Michael and Margaret? Comment below.

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B&B’s Heather Tom talks with Michael Fairman immediately following her record-tying win in the Lead Actress category during the 47th annual Daytime Emmy Awards.  Heather and Erika now hold the most wins for an actress with 6! Leave A Comment

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