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As The World Turns

ATI's Jim Romanovich on ATWT's Cancellation and Daytime Emmys!

newatwtlogo2-croppedAssociated Television International’s President Jim Romanovich weighed in today on As the World Turns cancellation, the state of the soap genre and moving ahead with the option for producing The Daytime Emmys.

“A few weeks ago I made the announcement that ATI would be picking up our option to produce the next Daytime Emmys which means that we have agreed to enter negotiations.  I stated how well the soaps have rebounded through 2009 and I still believe that.

Then came the shocker that As the World Turns was cancelled.  Yes, I too was shocked although I should have known better since I get all the numbers and inside news. I actually bought into the rumors flying left and right that ATWT’s ratings were so good that CBS was going to offer another contract.  The reality was only partially true.  The soap’s ratings were up and creatively they seemed to have hit a stride.  But there was never going to be a contract.  Like Guiding Light before it, the die was cast.”

“Many of you saw the Les Moonves interview about soaps “having their day”.  I think that is true for the P&G soaps especially since they are the lowest rated and are not owned by the network. The Bell soaps are another story, but not without their problems.  We just saw two very public displays in dissension with The Young and the Restless recently with Sony gathering the troops to brace them for additional cuts and, of course, the Eric Braeden salary dispute. Being #1 is not enough.  Being profitable and relatively pain free, however, is.  Ratings wise, Let’s Make a Deal has done better in households, but relatively flat in the demo-which means about the same as GL.  The one big difference is the “pain-free” aspect.  Contracts, egos, sets, writers, residuals, etc.  If networks can get the same bang for less bucks and less hassle, they’ll do it. Let’s Make a Deal,  I believe, also has a Vegas hotel tied into it which either pays to have the show there or provides a venue in exchange for promotion which is as good as money, plus the promotional consideration of the prizes adds tremendous value.

And the ABC soaps?  ABC owns them.  Big difference.

The networks have no emotional investment in anything they broadcast.  None. They’re not like you. If it sells, it stays on, if it tanks, it’s gone.  The goal is to create wealth and if they could do that with a test-pattern, they would.

We are still committed to producing The Daytime Emmys next year pending negotiations this week with all involved.  But everything is set on our part.  We know all we need to know as far as where and when.  With the cancellation next June of As The World Turns, we are now thinking about doing something special for them. The extent of that partially depends on As The Worlds Turns itself if they all want to attend the Emmys.  Costs P&G money.  We have an All My Children 40th anniversary tribute planned to coincide with their move to Los Angeles which is what we decided to do even before this past Emmys aired.

And while we’re discussing tributes…In my long discussions with Michael Fairman (who did an outstanding job on the Guiding Light tribute), there are some things that are just beyond our control.  His and mine.  You saw that four minute Guiding Light tribute he posted.  That’s the one we wanted but we were outvoted by those with greater veto power. It had nothing to do with allotment of time in the show. But we did well by having Betty White introduce it.  I made sure Michael’s cut was seen by all.

Brad Bell’s speech being cut off at the end was a pure network choice. Bad choice, in my opinion, but theirs nonetheless.  I spent the next month tracking down that footage and presented it to Brad so all could see.  The Bold and The Beautiful actually told me that because it didn’t air, it created more of a PR buzz for them.  Maybe so, but it should have aired.  But networks aren’t emotionally invested, remember?

My reason for now talking about this is because I do care about the fans that make this whole ball of wax known as The Daytime Emmys happen and losing yet another show puts a very grim reality on things.  But they should also know, it’s not all black or white.  There is no evil scientist looking to wreak havoc on the viewer.  In relation to the 2009 Daytime Emmys, key decisions are made by higher powers in which I have zero control at times.  But when that happens, I do everything I can to make that available to you in some way so you miss nothing.  Hopefully, I won’t have that issue next year if we go forward.  But history tells me I will.  And when it does, know that I’m behind the scenes doing everything I can.”

As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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As The World Turns

‘As the World Turns’ Writers Virtual Reunion Planned

Coming up, four former writers of As the World Turns will share their favorite moments, storylines, or perhaps not-so-favorite storylines during the history of the beloved CBS soap opera on an upcoming edition of The Locher Room.

Look for Emmy-award winning writers: Tom Casiello, Susan Dansby, Charlotte Gibson, and Jean Passanante to go inside stories about the characters and stories they helped to create in Oakdale during their time with the series with host, Alan Locher.

Circle your calendars for next Friday, August 7th beginning at 2 p.m. EST/noon PST and follow the link here to view.

So, looking forward to the former writers chat of As the World Turns? Comment below.

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As The World Turns

NEXT WEEK: As the World Turns Reunion with Lesli Kay & Kristina Romero

The Oakdale mother/daughter duo of Molly and Abigail is back for a virtual reunion coming up next week on Alan Locher’s The Locher Room via You Tube.

That is when Daytime Emmy-winner Lesli Kay (Ex-Molly) and Kristina Romero (Abigail) share stories and remembrances from their time on CBS’ iconic soap opera, As the World Turns.

Kay debuted on ATWT back in 1997 and her first run on the show lasted till 2004.  She later reprised the role on a recurring basis from 2009-2010.  She won a Daytime Emmy for Outstanding Supporting Actress in a Drama Series back in 2001.

Throughout her daytime career Lesli has also been on General Hospital and The Bold and the Beautiful in the parts of Lois and Felicia, respectively.

As for Romero, when she was on ATWT from 2000-2002, she earned two Daytime Emmy nominations for her role as Abigail, back then she went by the name “Kristina Sisco” before she was married.

You can watch the reunion live on Thursday, July 30th at 2 p,m. est/111 a.m. PST by clicking on the link here.

So, looking forward to this ATWT reunion with Lesli and Kristina? Comment below.

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B&B’s Heather Tom talks with Michael Fairman immediately following her record-tying win in the Lead Actress category during the 47th annual Daytime Emmy Awards.  Heather and Erika now hold the most wins for an actress with 6! Leave A Comment

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