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As The World Turns

ATI's Jim Romanovich on ATWT's Cancellation and Daytime Emmys!

newatwtlogo2-croppedAssociated Television International’s President Jim Romanovich weighed in today on As the World Turns cancellation, the state of the soap genre and moving ahead with the option for producing The Daytime Emmys.

“A few weeks ago I made the announcement that ATI would be picking up our option to produce the next Daytime Emmys which means that we have agreed to enter negotiations.  I stated how well the soaps have rebounded through 2009 and I still believe that.

Then came the shocker that As the World Turns was cancelled.  Yes, I too was shocked although I should have known better since I get all the numbers and inside news. I actually bought into the rumors flying left and right that ATWT’s ratings were so good that CBS was going to offer another contract.  The reality was only partially true.  The soap’s ratings were up and creatively they seemed to have hit a stride.  But there was never going to be a contract.  Like Guiding Light before it, the die was cast.”

“Many of you saw the Les Moonves interview about soaps “having their day”.  I think that is true for the P&G soaps especially since they are the lowest rated and are not owned by the network. The Bell soaps are another story, but not without their problems.  We just saw two very public displays in dissension with The Young and the Restless recently with Sony gathering the troops to brace them for additional cuts and, of course, the Eric Braeden salary dispute. Being #1 is not enough.  Being profitable and relatively pain free, however, is.  Ratings wise, Let’s Make a Deal has done better in households, but relatively flat in the demo-which means about the same as GL.  The one big difference is the “pain-free” aspect.  Contracts, egos, sets, writers, residuals, etc.  If networks can get the same bang for less bucks and less hassle, they’ll do it. Let’s Make a Deal,  I believe, also has a Vegas hotel tied into it which either pays to have the show there or provides a venue in exchange for promotion which is as good as money, plus the promotional consideration of the prizes adds tremendous value.

And the ABC soaps?  ABC owns them.  Big difference.

The networks have no emotional investment in anything they broadcast.  None. They’re not like you. If it sells, it stays on, if it tanks, it’s gone.  The goal is to create wealth and if they could do that with a test-pattern, they would.

We are still committed to producing The Daytime Emmys next year pending negotiations this week with all involved.  But everything is set on our part.  We know all we need to know as far as where and when.  With the cancellation next June of As The World Turns, we are now thinking about doing something special for them. The extent of that partially depends on As The Worlds Turns itself if they all want to attend the Emmys.  Costs P&G money.  We have an All My Children 40th anniversary tribute planned to coincide with their move to Los Angeles which is what we decided to do even before this past Emmys aired.

And while we’re discussing tributes…In my long discussions with Michael Fairman (who did an outstanding job on the Guiding Light tribute), there are some things that are just beyond our control.  His and mine.  You saw that four minute Guiding Light tribute he posted.  That’s the one we wanted but we were outvoted by those with greater veto power. It had nothing to do with allotment of time in the show. But we did well by having Betty White introduce it.  I made sure Michael’s cut was seen by all.

Brad Bell’s speech being cut off at the end was a pure network choice. Bad choice, in my opinion, but theirs nonetheless.  I spent the next month tracking down that footage and presented it to Brad so all could see.  The Bold and The Beautiful actually told me that because it didn’t air, it created more of a PR buzz for them.  Maybe so, but it should have aired.  But networks aren’t emotionally invested, remember?

My reason for now talking about this is because I do care about the fans that make this whole ball of wax known as The Daytime Emmys happen and losing yet another show puts a very grim reality on things.  But they should also know, it’s not all black or white.  There is no evil scientist looking to wreak havoc on the viewer.  In relation to the 2009 Daytime Emmys, key decisions are made by higher powers in which I have zero control at times.  But when that happens, I do everything I can to make that available to you in some way so you miss nothing.  Hopefully, I won’t have that issue next year if we go forward.  But history tells me I will.  And when it does, know that I’m behind the scenes doing everything I can.”

As The World Turns

Lisa Brown to be Honored In Virtual Interview With ’42nd Street’ Co-Star Lee Roy Reams

Coming up on a very special edition of The Locher Room, the show will honor beloved ATWT and GL actress, Lisa Brown, who passed away at the end of November in 2021.

Since Lisa was never able to participate in an episode of the series, host Alan Locher is welcoming longtime Broadway star, Lee Roy Reams, who starred along with Brown on the Great White Way in 42nd Street.

Courtesy/TheLocherRoom

It was one of Lisa’s wishes to have Reams interviewed on The Locher Room.  Lee Roy will chat on his almost 40-year friendship with Lisa, memories of working together, as well as his storied career.

Some of Ream’s other credits include leading Broadway roles in: The Producers, Beauty & The Beast, La Cage Aux Folles, Hello Dolly!, An Evening with Jerry Herman, Applause, Lorelei, Oklahoma and Sweet Charity.

Courtesy/TheLocherRoom

Circle Thursday, January 27th at 3 p.m. EST / 12 p.m. PST for the interview and you can watch the livestream here.

So, glad to know that the incredible Lisa Brown will be honored through the appearance of Lee Roy Reams on The Locher Room? Comment below.

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All My Children

Three-Time Daytime Emmy Winner, Cady McClain, Reveals She’s ‘Back On Set’ But On Which Show?

After her Instagram post earlier this week, fans of Cady McClain have been attempting to dissect her cryptic tease of a message. McClain, a three-time Daytime Emmy winner, shared the good news with fans that she is ‘back to work’, except she didn’t share which show or project she is working on … just yet!

In her post, McClain teased: “Back on set! Fun to be working again on such a terrific show! Can’t wait to be able to share the news with you all soon! Meantime, hoping you are all taking good care of yourselves. Sending hugs!! ”

Now, it could be Cady is working on a primetime show, not a daytime show, but we shall see.

She has previously appeared on The Young and the Restless and Days of our Lives of the four remaining daytime soaps.  On Y&R she played Kelly Andrews, and on DAYS, Jennifer Horton Deveraux.  And, as viewers of the NBC soap saw this week, Jennifer (in a short appearance by Melissa Reeves) returned to Salem with Jack (Matthew Ashford), only to tie-up loose ends over the holidays and exit the show.

Since DAYS still tapes months ahead, could McClain be returning there, or might she pop up on GH and B&B? The character of Kelly was killed-off of Y&R back in 2015.

Previously, Cady became soap-famous for her roles as Dixie Cooney Martin on All My Children and Rosanna Cabot on As the World Turns.

Share your thoughts on which show you hope Cady is working on, whether, primetime, daytime, or a streaming series, in the comment section below.

 

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A post shared by Cady McClain (@cadymcclain)

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As The World Turns

‘As the World Turns’ Alums Try to Stump Contestants On All-New Episode of ‘Soap Opera Know-It-All’ Game Show

In the sixth episode of the virtual game show, Soap Opera Know-It-All four fans battle it out over their knowledge of deep trivia of daytime and primetime soaps, exclusively on the Michael Fairman Channel.

For this edition, the game show’s host, Michael Fairman, welcomes longtime soap fans: Robert Evans, Nancy Levy, Matthew Preston, and returning champion, Michael Cochran.

Photo: MFTVInc

 

During round one of the game play and throughout the episode, former stars from the beloved CBS soap opera As the World Turns appear and participate trying to stump the contestants including: Maura West (Ex-Carly), Martha Byrne (Ex-Lily/Rose), Van Hansis (Ex-Luke), Colleen Zenk (Ex-Barbara), Christian LeBlanc (Ex-Kirk) and Trent Dawson (Ex-Henry), and later in the show, look for a special guest appearance by Days of our Lives favorite, Blake Berris (Ex-Nick Fallon) in the ‘Knock Out Round’.

Photo: NBC

The contestants knowledge of the following soaps were put to the test during this sixth episode: All My Children, Another World, As the World Turns, Desperate Housewives, General Hospital, Guiding Light, Knots Landing, Sunset Beach, Edge of Night, One Life to Live, Santa Barbara, The Bold and the Beautiful.

As the game show series moves through its now back-half of the season, the winning contestant must defeat the competition for the right to move on to the next episode to face three more challengers all in pursuit of the “Know-It-All” title with special soap-related prizes along the way.

Watch the game show episode below.

Now, play along with us, and let us know in the comment section how many answers you had correct, and if you enjoyed the show!


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Cameron Mathison talks with Michael Fairman on taking on the role of GH’s Drew Cain, the latest developments in Port Charles for Drew. his busy career outside of soaps and the loss of his mother and his public battle with cancer.Leave A Comment
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