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CBS Entertainment SR. VP Daytime Angelica McDaniel: "Soaps Are Bigger Than Game Shows Or Talk Shows In Daytime!"

Photo Credit: HutchinsPhoto.com

Photo Credit: HutchinsPhoto.com

Soaps are getting some great recognition today in a new piece out from TV Guide, entitled, Why Soaps Are Bubbling” which details the upswing in the ratings in 2013 for the four remaining network soap operas, Days of our Lives, General Hospital, The Bold and the Beautiful, and The Young and the Restless.

TVG spoke to Angelica McDaniel, senior vice president for daytime programming at CBS to get her thoughts on why the soaps are having a resurgence with the viewers at home.   Angelica commented that, “Soaps are bigger than game shows or talk shows in daytime.”   She went on to say, “For about a decade, daytime television was losing about a tenth of a ratings point every year, and it was accepted thinking that you couldn’t fight it.  Then I said, ‘We’re not going to accept this fate.'”

McDaniel also commented on how the loss of All My Children and One Life to Live did assist the other four remaining network soaps:   “There are daytime fans who like the routine of watching during the day. “Those people were looking for a new home.”

So, why do you think soaps are enjoying ratings uptakes in 2013?  Is it the storytelling? The fact that their are fewer options for the die-hard soap viewers, so they are checking out one of all of the four remaining networks soaps where they have not been before?  Do you think the executives such as McDaniel, have a better grasp on what the fans are saying and what the fans want to see?  Comment below!

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JonathanRobinPatFjimh(leave it to beaver)Llanviewer717 Recent comment authors
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jimh(leave it to beaver)
jimh(leave it to beaver)

Well, there ever be new soaps…not in the near future…imo…so we got to cling on to the remaining four and hope the upswing continues…

Troy Parkins
Troy Parkins

Too bad the Idiot executive(s) at ABC-TV that let All My Children be cancelled didn’t have the obvious foresight that Angelica McDaniel has.
Naturally, the other soaps are doing better and no one can deny that the dismissal of both One Life to Live and AMC are contributing factors to the increased viewership of the remaining soaps. I wish that CBS would pick up AMC at least as a half hour program. I know it won’t happen but we can dream.

lorenzo
lorenzo

cbs will never pick up all my children or one life to live. they are done. rip amc and one life to live.

jimh(leave it to beaver)
jimh(leave it to beaver)

The same could be said about CBS too…and they cancelled As The World Turns and Guiding Light before ABC cancelled their soaps…so why is only ABC always the bad guy? All three networks shouldve had the foresight and not just one! (note: im not criticizing your opinion…im just saying we shouldnt blame just abc when the other two have done the same thing) i too have the same wish that you have but mine also included oltl but i think now both will never come back and if by chance they did i it wouldnt be the same since some actors have moved on!

Troy Parkins
Troy Parkins

That’s all right, we can all express our own opinions here. I know that it sounds like fans of ALL MY CHILDREN make abc-tv seem like “the bad guy” when really, I understand what you are saying about the two other major networks as well. I know that Soaps have had their time in the sun, we are no longer living in the 90’s, but I think that storytelling will always have it’s audience and if I were an Executive at abc-tv I would consider combining AMC with OLTL and presenting it as a Half hour program. There is an interesting TV show coming up this month (I believe on the TV Guide channel) regarding “Who Killed the Soap Opera” that I am sure many of us will be watching and responding to.

KansasGuest
KansasGuest

You need to read the entire TV Guide article. From there, you can tell that CBS has no more “foresight” than any network when it comes to soaps. Television is a business, and needs to make money. So, CBS reduced by 50% the amount they were willing to pay for both Y&R and B&B. They aren’t investing more. In fact, they forced the production company to do with 50% less. If the Bells hadn’t been willing to cut their stars’ salaries & accept lower profits, CBS would have been willing to go without both soaps.

jimh(leave it to beaver)
jimh(leave it to beaver)

Thanks for reply…that show about soaps coming up seems interesting…thanks for mentioning it…i always like watching shows about soaps…i like the idea of combining both soaps…maybe’All My Life To Live’?

David Evan Smith
David Evan Smith

This looks like a puff piece from Angelica. It’s easy to say you weren’t going to accept this fate, but how does she mean? By NOT canceling Y&R and B&B? Well THAT’S easy to do when they are still at the top of the daytime heap ratings-wise, but it didn’t stop her (or CBS, since she wasn’t VP at the time, I guess) from culling ATWT and GL from the herd during the downturn of soaps’ ratings.

All it sounds like was her relishing the opportunity of poaching viewers of canceled series AMC and OLTL, not doing anything personally to maintain her own original viewers or to pull new ones by any strategy other than leaving the two top-rated soaps on air. Passively supporting the genre by not swinging the axe isn’t actively supporting the genre or looking for ways to truly save or revive it.

Barbara from Atlanta
Barbara from Atlanta

I wholeheartedly agree with your comments. I thought of ATWT as I read the piece. It is ironic that neither ATWT nor GL were even mentioned by name in the article.

From this article and the other comments that I have read from McDaniel, I am not impressed with her.

Jake M.
Jake M.

Angelica McDaniel commented that “Soaps are bigger than game shows or talk shows in daytime.” And? Is she planning to bring back ATWT or GL?

Jake

mary
mary

We told you soo. soaps are great and they have the most loyal and devoted fans. Most shows on TV can leave and people will not fight it, but when cancelled OLTL, they heard us , but still did nothing. The only good that came out of the AMC and OLTL is that Frank and Ron are at GH and are doing a great job.

su0000
su0000

When AMC and OLTL were canceled, the fans of the 2 soaps moved on to the remaining soaps therefore giving them a boost in the ratings/numbers of new fans..

Soap fans have an addiction, their soaps..
They will flock to wherever they can get their daytime soap fix .. lol
So yes. Loosing AMC and OLTL gave the remaining soaps new life..

GH came back to life in the hands of FV and RC through great story telling and an influx of ‘some’ OLTL fans helping the numbers and now GH has picked up ‘new’ viewers as well, and that is a very good thing..

Fran
Fran

no, I will not watch the remaining 4 OLTL was it for me or maybe if JVD , RS and ES goes on one of them that could get me to watch

JLH
JLH

I’ve followed GH for over 35 years and watched OLTL before that. I didn’t look for another soap to fill the hole left when OLTL was cancelled, and if GH goes I won’t be looking for another soap for a daytime fix. And considering talk shows bore me, without GH I’d be done with network daytime TV completely.

Rapids
Rapids

Remaining soaps did benefit from the cancelations and big shakeout. Survival of the fittest for a while longer but I don’t think for a minute the soaps are out of danger. Supposedly the soaps have cut big time paychecks veterans used to get and this helps the bottom line for now. Will the soaps be here in five or ten years? Doubtful

Torrey
Torrey

The four remaining shows are benefiting from the loss of AMC, OLTL, GL, ATWT, Passions, Port Charles and all the other shows that I’m failing to mention. People are looking for a new home to tune into. Plus with so many new ways to tune into the shows these days, Execs need to take that into consideration before just canceling a show because it’s not doing well in the Nielsen Ratings.

David
David

Who does this woman think she’s fooling. This is just PR on her part. If she really believes that soap operas are bigger than game shows or talk shows then why is her network airing “The Price is Right”, “Let’s Make a Deal” and that horrible talk show “The Talk” when they could be airing soap operas in those timeslots instead?

mary jonas
mary jonas

yay Angelica. may soaps live on forever and ever. love em all forever! Bring back World Turns!

Robert
Robert

She is 100% correct! Soap fans do not want or need another crappy talk show, game show or cooking show! The final straw was the cancellation of AMC and OLTL! CBS, has ruled for years in daytime soaps with Y&R and B&B (I do feel the ratings systems needs work because something is amiss). Soaps have more longevity than all the talk shows, game shows and cooking shows combined!

boes
boes

She’s got some nerve taking credit for the upswing in soap ratings, when ABC/Disney killed two of the shows, one of which, OLTL, was doing very well in the ratings. And if ABC hadn’t let Frons and Sweeney interfere so dreadfully with AMC, it’s possible it too might have been doing better than it did until the end.
General Hospital has survived IN SPITE of ABC, certainly not because of it. Bringing in Ron C. and Frank V. was the only smart choice ABC made regarding the shows. But as much if not even more important, the fans fought the cancellations very hard and were very vocal and the network felt the wrath of those fans in the ratings for the replacement shows, and also supported the only survivor on ABC, General Hospital.
ABC, quite rightly, feared the response if they cancelled GH too, since nothing they put on the air after killing OLTL and AMC came close to the ratings the cancelled shows had.
GH survives in spite of ABC, not because of it, in any way.

Now if McDaniel wants to show us the money and revive OLTL and AMC, then maybe, just maybe, she and the rat network might have a shred of reliability.

Till then, the survival of GH in particular is due to the vociferous soap fans who have refused to take no for an answer, even after losing OLTL and AMC, and to Ron C. and Frank V. who have made the show watchable again.

(And I say this as someone who often is no fan of Ron C.’s writing style. But credit where credit is due, he’s done a lot to keep people watching – and entertained).

su0000
su0000

boes
December 3, 2013 at 4:46 pm
She’s got some nerve taking credit for the upswing in soap ratings, when ABC/Disney killed two of the shows,
……………………….

You did not read with comprehension..
She never took credit , not at all..
She merely said her opinion why the soaps are having a resurgence with the viewers at home.
nothing more less than that…
and she did not take credit for any of it.. sheeshus..

boes
boes

I’m sorry, I had no business saying what I did about McDaniel. I didn’t see that she is CBS, not ABC. I don’t know about the sins of CBS against the soaps. ABC, on the other hand….

Barbara from Atlanta
Barbara from Atlanta

Ah, as a regular viewer of ATWT, I can easily say that CBS has blood on its hands from the slaughter of that show.

Patrick
Patrick

all I have to say on this headline…. “As the World Turns” was thee top draw event of the century…. nothing compared.

so take that CBS… I’m not so much interested in Y&R or B&B

I’ll keep Days of OUR Lives and General Hospital.

although… come to think of it… this is good press for Serial….

ABC and NBC: take heed, cover your bases… leave well enough alone… all networks need the remaining shows… to fully encompass what should remain

su0000
su0000

We are so lucky to still have GH!!
So many thanks to FV and RC and ALL with GH, for keeping it alive 🙂

ricardo
ricardo

i love angelica so much. she knows what she is talking about, soaps are here to stay. lets support our remaining 4 soaps. young and the restless has been renewed for 3 more years. thats really good news. too many people are complaining about the young and the restless, now the storylines are picking up. its still number 1 and still going strong. gh is also doing well. bravo to frank valentini for saving gh from cancellation.

Jake M.
Jake M.

Ricardo,

Where did you read Y&R was renewed for 3 more years? I searched online and there was a rumor on 11-1-13 Y&R will be renewed, but there’s no other news since then. Thank you.

Jake

ricardo
ricardo

I read it on daytime confidential and heard it on the radio 2 weeks ago, that the young and the restless will be renewed for 3 more years.

Charday
Charday

GH’s 50th anniversary brought me back to the show Nov 2012—I hadn’t watched it in years, but highly enjoying it the last year.

Llanviewer717
Llanviewer717

Take that alphabet network!!!!!!!!!!!!!!!

su0000
su0000

..
ABC could not support 3 soaps..
ABC has been supporting their remaining soap, GH..
I see a great future for GH 🙂

Llanviewer717
Llanviewer717

If they could not “support” 3 soaps and are therefore done with them, then why not sell AMC and OLTL to someone who wants them? After all, the all knowing powers at the alphabet company said the audience wants information, not entertainment. No, the scum licensed the shows to PP, at a hefty fee, and then took actions to make their continued success difficult. It’s a classic case of “It’s mine. I’m done with it and don’t want it anymore; but, you can’t have it either.”

KansasGuest
KansasGuest

Well, they kind of are…all the way to the bank. GH’s higher ratings benefit ABC directly because it’s the only soap owned & produced directly by a network.

su0000
su0000

And it is a very good thing that GH is ”benefiting” ABC, when or if it stops to benefit ABC they will cancel it 🙂

DavidsMuse
DavidsMuse

Until this soaps “upswing” resurrects AMC, I pass!

janet
janet

Lady your network cancelled the two shows I did watch. Or tried to till the end was so ruined. I never turn your network on before 8 pm. The garbage you replaced my AS the World Turns and Guiding Light with. I have never and will never watch. I don’t watch Y&R or BB . Maybe tiic of soaps the networks shouldn’t have told me soaps were dead. I might not have listened and just shut them off. GH sometimes ,like right now they are great. Wonder why. They brought back the vets Scorpios. Robin. Anna etc. The talk shows are a joke.

Kate
Kate

I am watching Y&R for one reason only….it has the most AMC actors on it. Hope to see more added. Yes, JR and Zach are on B&B but that soap is unwatchable for me. JR /Rick and Zach/Ridge were playing characters with depth on AMC, the characters on B&B are all surface.

SABRINA
SABRINA

Unless she plans of resurrecting ATWT and GL, I can do without her opinion, thank you very much.

PatF
PatF

Regardless of what people are saying, you really need to look at the ratings trends for those cancelled shows.

AMC and GL could never have been saved. They were so low rated by the time they went off the air that no one could have saved them. No one. Passions was in worse shape. All had fallen to such lows I don’t know how they would have made money while trying to recover in the Nielsens.

ATWT and OLTL however were different stories. ATWT had a poor couple of years, but still had the framework to turn it around (similar to what GH just did) with the right team in place. OLTL was the real disappointment as it was cancelled while its ratings started to improve.

I hope all four can survive. Days seems to be in the most jeopardy as the entire NBC network seems to be in flux. GH also seems safe for now.

Chris Inman
Chris Inman

Actually, ATWT had an up rise in ratings when it was cancelled as well.

PatF
PatF

Yes, my point being that both ABC and CBS did the knee jerk thing. Cancelled their lowest rated show, and then didn’t even try with their other two even though they weren’t performing that badly.

It really was a shame to see ATWT go as I still consider that the premiere soap of all time considering its dominance during the heyday of soaps. It could have been saved or at least stabilized. I really think that was a nail in the coffin for soaps at the time.

Phil
Phil

It is great that soaps are on an upswing, but for how long? Frankly, I only enjoy two at this time. GH is great and entertaining. It is fun to see what will happen in one day. It is more of a fly in shock viewers with a twist kind of show though. I miss Guiding Light. That show had family, and in its heydays saw some well thought out storylines that were deep and character driven. The closest think to that today is DAYS, which I believe is the best soap on the air right now. I doubt we will see a new soap hit the networks anytime in the future. A shame yes, but I think it is too late for that. You will have to look at Primetime or online for that now.

Mary SF
Mary SF

I agree with all the comments that stated soaps are not on a upswing if networks are not investing in new product or giving more money to existing soaps. This lady sounds like she was hired to kiss and make nice to “soap fans” in order to give an appearance of support, but in reality, if CBS had another product they were sure could get them more viewers for less money they would dump both Y&R and B&B in a heart beat.

mgb357
mgb357

And maybe CBS can try something new by expanding their Soap selections…

I hear OLTL and AMC fans are still waiting for them to be resurrected from the internet. And they had decent ratings…

Just buy them from ABC and Prosoect park and they will have a built in audience who will be loyal beyond their imagination.

David
David

They cancelled ATWT and GL so why would you think they would want AMC and OLTL?

David
David

Are you on drugs or something?

They cancelled ATWT and GL so why would you think they would want AMC and OLTL?

mgb357
mgb357

Not drugs… just cold medicine and some wishful thinking..

Chris Inman
Chris Inman

Exactly David. If CBS wants to bring shows back they will bring the ones Les Moonves killed (ATWT and GL) to give his little wifey a trashy talk show. Not soaps from another network.

David
David

Are you on drugs or something? Get real.

They cancelled ATWT and GL so why would you think they would want AMC and OLTL?

Susan Miller
Susan Miller

I think she is doing an excellent job of brunging more soaps back into our daytime shows !!Thank u angelica !!

David
David

Where did you read her saying anything about bringing more soaps? She only said that she believes that soap operas are bigger than game shows and talk shows. She never said anything about adding more soaps. Of course this is just PR on her part. In case you have forgotten, CBS cancelled two daytime soap operas (in 2009 and 2010). They’re not going to bring back more soaps. If anything, they may actually cancel Y&R and B&B if they start doing bad in the ratings. Fortunately, we’re not there yet; Days has more to worry about than the two CBS soaps.

Chris Inman
Chris Inman

They are having a resurgence in ratings because fans from the other shows are flocking to the only four left. They haven’t got better, that is for sure. I personally have no interest left in soaps now that the only two really good shows are gone, ATWT and GL. Cancel the rest and bring them back, along with AMC and OLTL, see how fast their ratings rise.

Jenny Brooks
Jenny Brooks

I’m not sure of the reasons, but I’m just grateful somebody finally noticed!

RLeternal
RLeternal

I stopped watching soaps after ATWT was cancelled. If they ever resurrect ATWT without the stupid CG and JP at the helm; then I will watch it. But, since that’s not going to happen; I’ll continue my focus on sports events and reality shows shown on TV. I love Judge Judy. I hate talk shows; I have never watched them and never will; it’s a colossal waste of time listening to the crap of talk shows.

Robin
Robin

Well if Angelica really believes this then it would be beneficial to speak with the writers of Y&R and ask them to stop the trashing of Sharon Newman and that fan base. We have watched patiently and loyally for over 7 years while various writers have trashed our favorite character beyond recognition. The latest stunt of putting her in Summer’s paternity story line to appease other fan bases may prove to be their downfall. I certainly hope that they clean this story line up and put the blame for the DNA story where it belongs; on Nick Newman.

Jonathan
Jonathan

ATWT was the best and historical,

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