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As The World Turns

CBS's Barbara Bloom on new era of daytime programming for network

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In an article out today from AD Age, the head of CBS Daytime Programming, Barbara Bloom, spoke on the ever-evolving and changing landscape of the CBS daytime programming block which has seen, As the World  Turns and Guiding Light as its first major casualties replaced by the game show, Let’s Make a Deal, and the new “Mommy” gabfest, The Talk, which premieres on October 8th.

Bloom stated in regards to the recent soap opera bloodbath:  “It is a time of great change and great opportunity and more viewing choices.  Staying at the forefront of making sure you’re the choice that is taken is always a battle. I’ve always thought the mandate is to make this the most competitive and engaging daypart as possible, and for a long time, we worked very closely with Procter & Gamble to try to keep the shows able to fulfill that mandate, and then it became clear that wasn’t happening.”

In regards to her new strategy for the daypart, Bloom said she always tries to keep her audience in my mind, and then works to hire people who the audience is attracted to:  “I always try to be really clear about what the universe is that I’m operating in. Am I empowering the people who are working on those shows? That’s the way I work. We really are trying to do the best by both our audience and the company.”

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Michelle
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Michelle

Cancelling ATWT was a big mistake. We will see how long this new crap lasts. I for one will not be watching.

Georgia
Guest
Georgia

CBS Daytime made the choice to cancel As the World Turns and Guiding Light. I have made my choice to turn off CBS during the daytime hours and watch Days of our Lives and Swift Justice. Both are seen on my NBC affiliate. Dr Phil and Oprah are on my ABC station. In fact I think the only CBS show I will watch is Blue Bloods on Friday night, and that will be from my DVR. I may not be speaking for all people, but you have lost my family.

russell
Guest
russell

what a bunch of nonsense. She took something unique and replaced it with something ordinary. the affiliate in my city doesn’t even bother airing GL replacement at 3pm they pushed it off to a less desirable slot, something they never did with GL. She has ruined CBS daytiime and doesn;t care one bit for the viewers who have been loyal to cbs daytime for years

mmc
Guest
mmc

It’s a shame that all we’re getting are reality shows and more game and talk shows.ATWT had such a core of decency, even with all the sleazey characters that wandered through.I really feel sick about it and what does it say about our society as a whole with the garbage that people are watching.If this is the way of the world I think we all are in big trouble.

Karen
Guest
Karen

Nothing is replacing ATWT on my DVR. I’m moving to watching episodic nighttime TV series DVDs instead. The traditional networks (CBS, NBC, ABC) still don’t get how most people watch “live” TV today – they record it. It doesn’t mean people are not watching; they are simply time-shifting their viewing to a time when it’s convenient for them. There were probably millions of ATWT viewers that were simply not counted. I get it’s all about the ad dollars for the networks (obviously, they have to make money somehow), but if you still want eyes on your commercials in this new… Read more »

Jeffrey Moree
Guest
Jeffrey Moree

I think it was a mistake to cancel ATWT and to me Barbara Bloom is a Blooming idiot. I’d say it is easier to have a certain number of loyal viewers that are actually buying what is advertised as opposed to having new game shows and talk shows that will be hard to find and keep.. This was it for me i’ve moved on from CBS to find my entertainment.

Michelle
Guest
Michelle

How can she say that she is keeping her audience in mind. By cancelling ATWT you are most certainly not thinking about your audience. My daughter was the 4th generation in my family to watch ATWT. Have you thought about people like my grandmother and mother who have worked all of their life and since retiring has been enjoying this show. Even when they couldn’t watch it during the day, once vcr’s came along they started recording the show and so did I. You have no idea what you have done. In my line of work in medical office administration,… Read more »

Liv
Guest
Liv

It amazes me how people like Barbara Bloom land executive/director of programming positions of anything! The truth is this woman is a complete failure! She sucked at ABC and she’s sucking up the place at CBS! Since Barbara Bloom held former CBS head of daytime programming Lucy Johnson’s position, she’s managed to lose two iconic soap operas with Guiding Life and As the World Turns; enable poor writing staffs and production teams and is pretty much responsible for CBS Daytime’s tanking ratings. When Lucy Johnson held the position, the daytime line up was primarily locked around CBS Daytime’s strengths The… Read more »

Jenny in TX
Guest
Jenny in TX

Liv you summed up my feelings perfectly! My family no longer watches anything on CBS.

diana
Guest
diana

cbs has gone to the dog. cutting the people from cbs morning news to as the world turn and guiding light. some time changes are not good. how many talk show can you have. i am really enjoying abc. they are keeping it real.

sue jones
Guest
sue jones

It`s time to reveal some of the secrets on ONE LIFE TO LIVE ,we`re sick of watching in suspense.

Kristy Hefner
Guest
Kristy Hefner

Canceling ATWT was one of the biggest mistakes CBS ever made!

mmc
Guest
mmc

That’s for sure.As a long time viewer I still miss it and i know i always will.i stopped working a year and a half ago and i was so happy to have ‘time’ to really sit down and watch it with no interruptions….it was the one constant in my life.Even on bad days it was so much better than what’s on TV now.And the acting was so good most of the time.54 years on the air and the show and the viewers were not treated with respect at all.I have so many channels on my TV and i’m hard pressed… Read more »

Heather
Guest
Heather

CBS is a mess! Not only did they cancel ATWT, but the got rid of their whole early show news team. I used to be a big fan of CBS, but they seem to think nothing of their fans or the people who work for them. I perfer to watch ABC or NBC now!!

As The World Turns

Lisa Brown to be Honored In Virtual Interview With ’42nd Street’ Co-Star Lee Roy Reams

Coming up on a very special edition of The Locher Room, the show will honor beloved ATWT and GL actress, Lisa Brown, who passed away at the end of November in 2021.

Since Lisa was never able to participate in an episode of the series, host Alan Locher is welcoming longtime Broadway star, Lee Roy Reams, who starred along with Brown on the Great White Way in 42nd Street.

Courtesy/TheLocherRoom

It was one of Lisa’s wishes to have Reams interviewed on The Locher Room.  Lee Roy will chat on his almost 40-year friendship with Lisa, memories of working together, as well as his storied career.

Some of Ream’s other credits include leading Broadway roles in: The Producers, Beauty & The Beast, La Cage Aux Folles, Hello Dolly!, An Evening with Jerry Herman, Applause, Lorelei, Oklahoma and Sweet Charity.

Courtesy/TheLocherRoom

Circle Thursday, January 27th at 3 p.m. EST / 12 p.m. PST for the interview and you can watch the livestream here.

So, glad to know that the incredible Lisa Brown will be honored through the appearance of Lee Roy Reams on The Locher Room? Comment below.

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All My Children

Three-Time Daytime Emmy Winner, Cady McClain, Reveals She’s ‘Back On Set’ But On Which Show?

After her Instagram post earlier this week, fans of Cady McClain have been attempting to dissect her cryptic tease of a message. McClain, a three-time Daytime Emmy winner, shared the good news with fans that she is ‘back to work’, except she didn’t share which show or project she is working on … just yet!

In her post, McClain teased: “Back on set! Fun to be working again on such a terrific show! Can’t wait to be able to share the news with you all soon! Meantime, hoping you are all taking good care of yourselves. Sending hugs!! ”

Now, it could be Cady is working on a primetime show, not a daytime show, but we shall see.

She has previously appeared on The Young and the Restless and Days of our Lives of the four remaining daytime soaps.  On Y&R she played Kelly Andrews, and on DAYS, Jennifer Horton Deveraux.  And, as viewers of the NBC soap saw this week, Jennifer (in a short appearance by Melissa Reeves) returned to Salem with Jack (Matthew Ashford), only to tie-up loose ends over the holidays and exit the show.

Since DAYS still tapes months ahead, could McClain be returning there, or might she pop up on GH and B&B? The character of Kelly was killed-off of Y&R back in 2015.

Previously, Cady became soap-famous for her roles as Dixie Cooney Martin on All My Children and Rosanna Cabot on As the World Turns.

Share your thoughts on which show you hope Cady is working on, whether, primetime, daytime, or a streaming series, in the comment section below.

 

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A post shared by Cady McClain (@cadymcclain)

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As The World Turns

‘As the World Turns’ Alums Try to Stump Contestants On All-New Episode of ‘Soap Opera Know-It-All’ Game Show

In the sixth episode of the virtual game show, Soap Opera Know-It-All four fans battle it out over their knowledge of deep trivia of daytime and primetime soaps, exclusively on the Michael Fairman Channel.

For this edition, the game show’s host, Michael Fairman, welcomes longtime soap fans: Robert Evans, Nancy Levy, Matthew Preston, and returning champion, Michael Cochran.

Photo: MFTVInc

 

During round one of the game play and throughout the episode, former stars from the beloved CBS soap opera As the World Turns appear and participate trying to stump the contestants including: Maura West (Ex-Carly), Martha Byrne (Ex-Lily/Rose), Van Hansis (Ex-Luke), Colleen Zenk (Ex-Barbara), Christian LeBlanc (Ex-Kirk) and Trent Dawson (Ex-Henry), and later in the show, look for a special guest appearance by Days of our Lives favorite, Blake Berris (Ex-Nick Fallon) in the ‘Knock Out Round’.

Photo: NBC

The contestants knowledge of the following soaps were put to the test during this sixth episode: All My Children, Another World, As the World Turns, Desperate Housewives, General Hospital, Guiding Light, Knots Landing, Sunset Beach, Edge of Night, One Life to Live, Santa Barbara, The Bold and the Beautiful.

As the game show series moves through its now back-half of the season, the winning contestant must defeat the competition for the right to move on to the next episode to face three more challengers all in pursuit of the “Know-It-All” title with special soap-related prizes along the way.

Watch the game show episode below.

Now, play along with us, and let us know in the comment section how many answers you had correct, and if you enjoyed the show!


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Cameron Mathison talks with Michael Fairman on taking on the role of GH’s Drew Cain, the latest developments in Port Charles for Drew. his busy career outside of soaps and the loss of his mother and his public battle with cancer.Leave A Comment
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