Connect with us

As The World Turns

CBS's Barbara Bloom on new era of daytime programming for network

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In an article out today from AD Age, the head of CBS Daytime Programming, Barbara Bloom, spoke on the ever-evolving and changing landscape of the CBS daytime programming block which has seen, As the World  Turns and Guiding Light as its first major casualties replaced by the game show, Let’s Make a Deal, and the new “Mommy” gabfest, The Talk, which premieres on October 8th.

Bloom stated in regards to the recent soap opera bloodbath:  “It is a time of great change and great opportunity and more viewing choices.  Staying at the forefront of making sure you’re the choice that is taken is always a battle. I’ve always thought the mandate is to make this the most competitive and engaging daypart as possible, and for a long time, we worked very closely with Procter & Gamble to try to keep the shows able to fulfill that mandate, and then it became clear that wasn’t happening.”

In regards to her new strategy for the daypart, Bloom said she always tries to keep her audience in my mind, and then works to hire people who the audience is attracted to:  “I always try to be really clear about what the universe is that I’m operating in. Am I empowering the people who are working on those shows? That’s the way I work. We really are trying to do the best by both our audience and the company.”

Click to comment

0 Comments
Inline Feedbacks
View all comments

Cancelling ATWT was a big mistake. We will see how long this new crap lasts. I for one will not be watching.

CBS Daytime made the choice to cancel As the World Turns and Guiding Light. I have made my choice to turn off CBS during the daytime hours and watch Days of our Lives and Swift Justice. Both are seen on my NBC affiliate. Dr Phil and Oprah are on my ABC station. In fact I think the only CBS show I will watch is Blue Bloods on Friday night, and that will be from my DVR. I may not be speaking for all people, but you have lost my family.

what a bunch of nonsense. She took something unique and replaced it with something ordinary. the affiliate in my city doesn’t even bother airing GL replacement at 3pm they pushed it off to a less desirable slot, something they never did with GL. She has ruined CBS daytiime and doesn;t care one bit for the viewers who have been loyal to cbs daytime for years

It’s a shame that all we’re getting are reality shows and more game and talk shows.ATWT had such a core of decency, even with all the sleazey characters that wandered through.I really feel sick about it and what does it say about our society as a whole with the garbage that people are watching.If this is the way of the world I think we all are in big trouble.

Nothing is replacing ATWT on my DVR. I’m moving to watching episodic nighttime TV series DVDs instead. The traditional networks (CBS, NBC, ABC) still don’t get how most people watch “live” TV today – they record it. It doesn’t mean people are not watching; they are simply time-shifting their viewing to a time when it’s convenient for them. There were probably millions of ATWT viewers that were simply not counted. I get it’s all about the ad dollars for the networks (obviously, they have to make money somehow), but if you still want eyes on your commercials in this new world, try shortening the commercials to 10 or 15 seconds so it’s inconvenient to fast forward and work on product placement like in film. I’m not interested in watching a mind-numbing game show or another gabfest. CBS has lost this daytime viewer.

I think it was a mistake to cancel ATWT and to me Barbara Bloom is a Blooming idiot. I’d say it is easier to have a certain number of loyal viewers that are actually buying what is advertised as opposed to having new game shows and talk shows that will be hard to find and keep.. This was it for me i’ve moved on from CBS to find my entertainment.

How can she say that she is keeping her audience in mind. By cancelling ATWT you are most certainly not thinking about your audience. My daughter was the 4th generation in my family to watch ATWT. Have you thought about people like my grandmother and mother who have worked all of their life and since retiring has been enjoying this show. Even when they couldn’t watch it during the day, once vcr’s came along they started recording the show and so did I. You have no idea what you have done. In my line of work in medical office administration, I have seen people waiting for Drs. appts. watching ATWT on the flat screens in the waiting rooms as well as people in assisted living centers and nursing homes. You have no idea of who the audience is. This show had a vast audience from all walks of life. Theire are also more men watching soaps now than ever before. You might not think that you’ve made a mistake but you will find out in the long run. The dumbest thing about all of this is that you and P&G are both playing the blame game when it’s us the fans that are being hurt in this whole fiasco. This was the only soap that I watched.

It amazes me how people like Barbara Bloom land executive/director of programming positions of anything! The truth is this woman is a complete failure! She sucked at ABC and she’s sucking up the place at CBS!

Since Barbara Bloom held former CBS head of daytime programming Lucy Johnson’s position, she’s managed to lose two iconic soap operas with Guiding Life and As the World Turns; enable poor writing staffs and production teams and is pretty much responsible for CBS Daytime’s tanking ratings.

When Lucy Johnson held the position, the daytime line up was primarily locked around CBS Daytime’s strengths The Price is Right and Young and the Restless. I recall As the World Turns and Guiding Light pulled in decent ratings by holding on to their core audience.

Sadly, under Barbara Bloom’s leadership, everything went to hell in a hand basket. It’s quite obvious her superficial concerns lies with what’s pretty. She’s a dim bulb that never looks beneath the surface!

Like Chris Goutman, Jean Passanante, Barbara Bloom’s arrogance and disdain for soap opera fans is quite evident with every interview they give. They have no idea who their viewing audience are. They, like so many idiots in control of the daytime industry have bought into this so called LARGE teenage soap viewing myth. If they took time out to read the fan mail, they would know that the vast majority of people who watch soaps are astute working professionals over 25 years of age who enjoy GOOD acting, storytelling and character driven writing.

Well, thanks to Ms. Bloom, she has successfully ruined CBS Daytime for me — a working professional. My CBS Daytime viewing has been suspended indefinitely.

Liv you summed up my feelings perfectly! My family no longer watches anything on CBS.

cbs has gone to the dog. cutting the people from cbs morning news to as the world turn and guiding light. some time changes are not good. how many talk show can you have. i am really enjoying abc. they are keeping it real.

It`s time to reveal some of the secrets on ONE LIFE TO LIVE ,we`re sick of watching in suspense.

Canceling ATWT was one of the biggest mistakes CBS ever made!

That’s for sure.As a long time viewer I still miss it and i know i always will.i stopped working a year and a half ago and i was so happy to have
‘time’ to really sit down and watch it with no interruptions….it was the one constant in my life.Even on bad days it was so much better than what’s on TV now.And the acting was so good most of the time.54 years on the air and the show and the viewers were not treated with respect at all.I have so many channels on my TV and i’m hard pressed to find anything decent to watch.

CBS is a mess! Not only did they cancel ATWT, but the got rid of their whole early show news team. I used to be a big fan of CBS, but they seem to think nothing of their fans or the people who work for them. I perfer to watch ABC or NBC now!!

As The World Turns

2024 Golden Globes: Justin Hartley and Amanda Seyfried Among First Round of Presenters

The 2024 awards season truly gets underway this Sunday night ,January 7th on CBS with the presentation of the 81st annual Golden Globe Awards honoring the best in motion picture and television as deemed by the voters of the Hollywood Foreign Press Association (HFPA).

The ceremony will be broadcast live and will air beginning at 8 p.m. EST/5 p.m. PST, from the Beverly Hilton Hotel. The ceremony will also be available on the CBS app and will stream on Paramount+. (Note, however, only Paramount+ subscribers who have Showtime can stream the event live; others can watch the show the next day.)

The first round of presenters was revealed on Wednesday and two soap opera alums are on the list including Justin Hartley (ex-This Is Us, The Young and the Restless, Revenge, Passions) and Amanda Seyfried (ex-Lucy, As the World Turns and ex-Joni Stafford, All My Children).

Photo: HFPA

Joining Justin and Amanda as presenters are: Angela Bassett, Will Ferrell, Michelle Yeoh,George Lopez, Julia Garner, Justin Hartley, Gabriel Macht and Patrick J. Adams.  Previously, Jo Koy was named host for the telecast.

The Golden Globes are back on CBS for the first time since 1982. In addition, Dick Clark Productions is back after years away as the longtime Globes producers.

To review the nominees click here.

So, looking forward to the Golden Globes and seeing Justin and Amanda? Comment below.

Continue Reading

As The World Turns

Richard Roundtree, ‘Generations’, ‘ATWT” and ‘Shaft’ Star, Dead at 81

Motion picture and television leading man, Richard Roundtree, has passed away at the age of 81. The actor, best known for his role in the iconic film Shaft, and its sequels, died from complications from pancreatic cancer on October 24th in his home in Los Angeles.

In a statement, Roundtree’s manager, Patrick McMinn shared, “Richard’s work and career served as a turning point for African American leading men in film. The impact he had on the industry cannot be overstated.”

During his extensive credits and career, Roundtree made two stops to two daytime soap operas. In 1990 till 1991, Roundtree played Dr. Daniel Ruebens on the defunct NBC soap opera Generations. He later appeared on As the World Turns from 2002-2003, taking on the role of Oliver Travers, the father to T. Marshall Travers played by Lamman Rucker.

Photo: NBC

Roundtree’s leading lady on Generations, Jonelle Allen took to her Facebook upon learning the news of the death of her former castmate and friend, expressing: “My Leading Man on Generations. I Am Very Sad. My Condolences To Your Family. Dearest Richard Roundtree.”

In a subsequent post, Allen shared a photo of their Generations’ characters, Daniel and Doreen about to lip-lock. Jonelle stated, “In the scene with him I kept thinking: ‘Shaft is about to kiss ME!!!’ Thank You.”

On Generations, Roundtree’s character of Daniel Reubens was a brilliant doctor, who was accused of killing someone by causing an explosion at a lab in 1974. He and his daughter, Maya, then went “underground” for the next 15 years. Maya was played by Viveca A. Fox.

Photo: AP

Fox, honored her former on-screen soap father with an Instagram post upon learning of his death. Vivica wrote: “GM Dawlings! My heart is sad this morning as late last night I learned that LEGEND Actor @officialrichardroundtree had passed. I had the blessing of working with Richard on alot of 1st in my acting career! He played my Dad on the soap opera #Generation‘s TV show #90210BeverlyHills Mr Roundtree thank u for your AMAZING GIFTS! U will truly be missed as u were the 1st African American Action Star #SHAFT I’ll never forget the time u stood for ME when a director was being a jerk to me! I’ll miss your smile, jokes, laughs & hugs! REST EASY KING! U DID WELL. #Classic #LEGEND #LeadingMan #Actor #SuperStar #Respect #RestInPeace”

Richard was also known for his roles in Roots and the Brad Pitt thriller Se7en. On television, Roundtree appeared on: Murder, She Wrote, A Different World, Beauty and the Beast, 21 Jump Street, MacGyver, Beverly Hill 90210, L.A. Law, The Fresh Prince of Bel Air, Alias, Desperate Housewives, Heroes, Grey’s Anatomy, Chicago Fire, and Private Practice and many more.

Share your condolences on the passing of Richard Roundtree via the comment section below.

 

View this post on Instagram

 

A post shared by Vivica A Fox (@msvfox)

Continue Reading

As The World Turns

Soap Alum John Wesley Shipp Shares Health Update

John Wesley Shipp, best known to daytime fans for his roles on As the World Turns, Guiding Light, One Life to Live et al, and primetime fans for his role in The Flash, shared a heartfelt health update via his Instagram.

While Shipp did not go into specifics, he did say he underwent surgery earlier in September for an urgent medical issue.

In his post, accompanying by his photo, John expressed: “Hello out there! Friends and contacts have written recently, like, “where are you? are you ok?” Well, here’s the deal: I had surgery early this month for a health issue that had to be dealt with immediately. All went well, but I’ve had to postpone a theatre production and personal appearances as the recoup will take some weeks. I do read and appreciate what you share with me, that you entrust me with your thoughts and feelings. You are ever on my mind and in my heart, and I look forward to getting active and out there again as soon as possible. Until then, remember to play nice, be kind, and stay engaged! Our futures depend on it.”

Photo: JPI

John’s soap resume is quite impressive having portrayed: Dr. Kelly Nelson/Victor Laszlo on Guiding Light, Doug Cummings on As the World Turns, Martin Ellis on Santa Barbara, Carter Jones on All My Children and Eddie Ford on One Life to Live. Shipp won two Daytime Emmys along the way.

More recently, John has appeared in primetime’s, Arrow, The Flash, Stargirl and countless other TV appearances.

Share your well-wishes for a speedy recovering to John via the comment section below.

Continue Reading

Video Du Jour

Peter Reckell returns for a second visit with Michael Fairman following the wrap-up of his recent run as Bo Brady on Days of our Lives.Leave A Comment

Recent Comments

Power Performance

Kim Coles as Whitley

Days of our Lives

Airdate: 7-24- 2023

Popular