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CBS's Barbara Bloom on new era of daytime programming for network

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In an article out today from AD Age, the head of CBS Daytime Programming, Barbara Bloom, spoke on the ever-evolving and changing landscape of the CBS daytime programming block which has seen, As the World  Turns and Guiding Light as its first major casualties replaced by the game show, Let’s Make a Deal, and the new “Mommy” gabfest, The Talk, which premieres on October 8th.

Bloom stated in regards to the recent soap opera bloodbath:  “It is a time of great change and great opportunity and more viewing choices.  Staying at the forefront of making sure you’re the choice that is taken is always a battle. I’ve always thought the mandate is to make this the most competitive and engaging daypart as possible, and for a long time, we worked very closely with Procter & Gamble to try to keep the shows able to fulfill that mandate, and then it became clear that wasn’t happening.”

In regards to her new strategy for the daypart, Bloom said she always tries to keep her audience in my mind, and then works to hire people who the audience is attracted to:  “I always try to be really clear about what the universe is that I’m operating in. Am I empowering the people who are working on those shows? That’s the way I work. We really are trying to do the best by both our audience and the company.”

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Michelle
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Michelle

Cancelling ATWT was a big mistake. We will see how long this new crap lasts. I for one will not be watching.

Georgia
Guest
Georgia

CBS Daytime made the choice to cancel As the World Turns and Guiding Light. I have made my choice to turn off CBS during the daytime hours and watch Days of our Lives and Swift Justice. Both are seen on my NBC affiliate. Dr Phil and Oprah are on my ABC station. In fact I think the only CBS show I will watch is Blue Bloods on Friday night, and that will be from my DVR. I may not be speaking for all people, but you have lost my family.

russell
Guest
russell

what a bunch of nonsense. She took something unique and replaced it with something ordinary. the affiliate in my city doesn’t even bother airing GL replacement at 3pm they pushed it off to a less desirable slot, something they never did with GL. She has ruined CBS daytiime and doesn;t care one bit for the viewers who have been loyal to cbs daytime for years

mmc
Guest
mmc

It’s a shame that all we’re getting are reality shows and more game and talk shows.ATWT had such a core of decency, even with all the sleazey characters that wandered through.I really feel sick about it and what does it say about our society as a whole with the garbage that people are watching.If this is the way of the world I think we all are in big trouble.

Karen
Guest
Karen

Nothing is replacing ATWT on my DVR. I’m moving to watching episodic nighttime TV series DVDs instead. The traditional networks (CBS, NBC, ABC) still don’t get how most people watch “live” TV today – they record it. It doesn’t mean people are not watching; they are simply time-shifting their viewing to a time when it’s convenient for them. There were probably millions of ATWT viewers that were simply not counted. I get it’s all about the ad dollars for the networks (obviously, they have to make money somehow), but if you still want eyes on your commercials in this new… Read more »

Jeffrey Moree
Guest
Jeffrey Moree

I think it was a mistake to cancel ATWT and to me Barbara Bloom is a Blooming idiot. I’d say it is easier to have a certain number of loyal viewers that are actually buying what is advertised as opposed to having new game shows and talk shows that will be hard to find and keep.. This was it for me i’ve moved on from CBS to find my entertainment.

Michelle
Guest
Michelle

How can she say that she is keeping her audience in mind. By cancelling ATWT you are most certainly not thinking about your audience. My daughter was the 4th generation in my family to watch ATWT. Have you thought about people like my grandmother and mother who have worked all of their life and since retiring has been enjoying this show. Even when they couldn’t watch it during the day, once vcr’s came along they started recording the show and so did I. You have no idea what you have done. In my line of work in medical office administration,… Read more »

Liv
Guest
Liv

It amazes me how people like Barbara Bloom land executive/director of programming positions of anything! The truth is this woman is a complete failure! She sucked at ABC and she’s sucking up the place at CBS! Since Barbara Bloom held former CBS head of daytime programming Lucy Johnson’s position, she’s managed to lose two iconic soap operas with Guiding Life and As the World Turns; enable poor writing staffs and production teams and is pretty much responsible for CBS Daytime’s tanking ratings. When Lucy Johnson held the position, the daytime line up was primarily locked around CBS Daytime’s strengths The… Read more »

Jenny in TX
Guest
Jenny in TX

Liv you summed up my feelings perfectly! My family no longer watches anything on CBS.

diana
Guest
diana

cbs has gone to the dog. cutting the people from cbs morning news to as the world turn and guiding light. some time changes are not good. how many talk show can you have. i am really enjoying abc. they are keeping it real.

sue jones
Guest
sue jones

It`s time to reveal some of the secrets on ONE LIFE TO LIVE ,we`re sick of watching in suspense.

Kristy Hefner
Guest
Kristy Hefner

Canceling ATWT was one of the biggest mistakes CBS ever made!

mmc
Guest
mmc

That’s for sure.As a long time viewer I still miss it and i know i always will.i stopped working a year and a half ago and i was so happy to have ‘time’ to really sit down and watch it with no interruptions….it was the one constant in my life.Even on bad days it was so much better than what’s on TV now.And the acting was so good most of the time.54 years on the air and the show and the viewers were not treated with respect at all.I have so many channels on my TV and i’m hard pressed… Read more »

Heather
Guest
Heather

CBS is a mess! Not only did they cancel ATWT, but the got rid of their whole early show news team. I used to be a big fan of CBS, but they seem to think nothing of their fans or the people who work for them. I perfer to watch ABC or NBC now!!

As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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As The World Turns

‘As the World Turns’ Writers Virtual Reunion Planned

Coming up, four former writers of As the World Turns will share their favorite moments, storylines, or perhaps not-so-favorite storylines during the history of the beloved CBS soap opera on an upcoming edition of The Locher Room.

Look for Emmy-award winning writers: Tom Casiello, Susan Dansby, Charlotte Gibson, and Jean Passanante to go inside stories about the characters and stories they helped to create in Oakdale during their time with the series with host, Alan Locher.

Circle your calendars for next Friday, August 7th beginning at 2 p.m. EST/noon PST and follow the link here to view.

So, looking forward to the former writers chat of As the World Turns? Comment below.

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As The World Turns

NEXT WEEK: As the World Turns Reunion with Lesli Kay & Kristina Romero

The Oakdale mother/daughter duo of Molly and Abigail is back for a virtual reunion coming up next week on Alan Locher’s The Locher Room via You Tube.

That is when Daytime Emmy-winner Lesli Kay (Ex-Molly) and Kristina Romero (Abigail) share stories and remembrances from their time on CBS’ iconic soap opera, As the World Turns.

Kay debuted on ATWT back in 1997 and her first run on the show lasted till 2004.  She later reprised the role on a recurring basis from 2009-2010.  She won a Daytime Emmy for Outstanding Supporting Actress in a Drama Series back in 2001.

Throughout her daytime career Lesli has also been on General Hospital and The Bold and the Beautiful in the parts of Lois and Felicia, respectively.

As for Romero, when she was on ATWT from 2000-2002, she earned two Daytime Emmy nominations for her role as Abigail, back then she went by the name “Kristina Sisco” before she was married.

You can watch the reunion live on Thursday, July 30th at 2 p,m. est/111 a.m. PST by clicking on the link here.

So, looking forward to this ATWT reunion with Lesli and Kristina? Comment below.

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