Connect with us

As The World Turns

CBS's Barbara Bloom on new era of daytime programming for network

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In an article out today from AD Age, the head of CBS Daytime Programming, Barbara Bloom, spoke on the ever-evolving and changing landscape of the CBS daytime programming block which has seen, As the World  Turns and Guiding Light as its first major casualties replaced by the game show, Let’s Make a Deal, and the new “Mommy” gabfest, The Talk, which premieres on October 8th.

Bloom stated in regards to the recent soap opera bloodbath:  “It is a time of great change and great opportunity and more viewing choices.  Staying at the forefront of making sure you’re the choice that is taken is always a battle. I’ve always thought the mandate is to make this the most competitive and engaging daypart as possible, and for a long time, we worked very closely with Procter & Gamble to try to keep the shows able to fulfill that mandate, and then it became clear that wasn’t happening.”

In regards to her new strategy for the daypart, Bloom said she always tries to keep her audience in my mind, and then works to hire people who the audience is attracted to:  “I always try to be really clear about what the universe is that I’m operating in. Am I empowering the people who are working on those shows? That’s the way I work. We really are trying to do the best by both our audience and the company.”

Click to comment
Advertisement

avatar
Michelle
Guest
Michelle

Cancelling ATWT was a big mistake. We will see how long this new crap lasts. I for one will not be watching.

Georgia
Guest
Georgia

CBS Daytime made the choice to cancel As the World Turns and Guiding Light. I have made my choice to turn off CBS during the daytime hours and watch Days of our Lives and Swift Justice. Both are seen on my NBC affiliate. Dr Phil and Oprah are on my ABC station. In fact I think the only CBS show I will watch is Blue Bloods on Friday night, and that will be from my DVR. I may not be speaking for all people, but you have lost my family.

russell
Guest
russell

what a bunch of nonsense. She took something unique and replaced it with something ordinary. the affiliate in my city doesn’t even bother airing GL replacement at 3pm they pushed it off to a less desirable slot, something they never did with GL. She has ruined CBS daytiime and doesn;t care one bit for the viewers who have been loyal to cbs daytime for years

mmc
Guest
mmc

It’s a shame that all we’re getting are reality shows and more game and talk shows.ATWT had such a core of decency, even with all the sleazey characters that wandered through.I really feel sick about it and what does it say about our society as a whole with the garbage that people are watching.If this is the way of the world I think we all are in big trouble.

Karen
Guest
Karen

Nothing is replacing ATWT on my DVR. I’m moving to watching episodic nighttime TV series DVDs instead. The traditional networks (CBS, NBC, ABC) still don’t get how most people watch “live” TV today – they record it. It doesn’t mean people are not watching; they are simply time-shifting their viewing to a time when it’s convenient for them. There were probably millions of ATWT viewers that were simply not counted. I get it’s all about the ad dollars for the networks (obviously, they have to make money somehow), but if you still want eyes on your commercials in this new… Read more »

Jeffrey Moree
Guest
Jeffrey Moree

I think it was a mistake to cancel ATWT and to me Barbara Bloom is a Blooming idiot. I’d say it is easier to have a certain number of loyal viewers that are actually buying what is advertised as opposed to having new game shows and talk shows that will be hard to find and keep.. This was it for me i’ve moved on from CBS to find my entertainment.

Michelle
Guest
Michelle

How can she say that she is keeping her audience in mind. By cancelling ATWT you are most certainly not thinking about your audience. My daughter was the 4th generation in my family to watch ATWT. Have you thought about people like my grandmother and mother who have worked all of their life and since retiring has been enjoying this show. Even when they couldn’t watch it during the day, once vcr’s came along they started recording the show and so did I. You have no idea what you have done. In my line of work in medical office administration,… Read more »

Liv
Guest
Liv

It amazes me how people like Barbara Bloom land executive/director of programming positions of anything! The truth is this woman is a complete failure! She sucked at ABC and she’s sucking up the place at CBS! Since Barbara Bloom held former CBS head of daytime programming Lucy Johnson’s position, she’s managed to lose two iconic soap operas with Guiding Life and As the World Turns; enable poor writing staffs and production teams and is pretty much responsible for CBS Daytime’s tanking ratings. When Lucy Johnson held the position, the daytime line up was primarily locked around CBS Daytime’s strengths The… Read more »

Jenny in TX
Guest
Jenny in TX

Liv you summed up my feelings perfectly! My family no longer watches anything on CBS.

diana
Guest
diana

cbs has gone to the dog. cutting the people from cbs morning news to as the world turn and guiding light. some time changes are not good. how many talk show can you have. i am really enjoying abc. they are keeping it real.

sue jones
Guest
sue jones

It`s time to reveal some of the secrets on ONE LIFE TO LIVE ,we`re sick of watching in suspense.

Kristy Hefner
Guest
Kristy Hefner

Canceling ATWT was one of the biggest mistakes CBS ever made!

mmc
Guest
mmc

That’s for sure.As a long time viewer I still miss it and i know i always will.i stopped working a year and a half ago and i was so happy to have ‘time’ to really sit down and watch it with no interruptions….it was the one constant in my life.Even on bad days it was so much better than what’s on TV now.And the acting was so good most of the time.54 years on the air and the show and the viewers were not treated with respect at all.I have so many channels on my TV and i’m hard pressed… Read more »

Heather
Guest
Heather

CBS is a mess! Not only did they cancel ATWT, but the got rid of their whole early show news team. I used to be a big fan of CBS, but they seem to think nothing of their fans or the people who work for them. I perfer to watch ABC or NBC now!!

As The World Turns

Soap Vet Exec Prod and Director, Chris Goutman, Virtual Interview On Tap

The former executive producer of Another World and As the World Turns, Chris Goutman, will appear on a very special episode of The Locher Room next Friday, September 24th.

To celebrate the virtual interview show’s 200th episode, the Emmy Award-winning producer and director will join Alan Locher beginning at 3 p.m. EST / 12 p.m PST.   You can watch it live here.

Having started his career in the soaps an actor appearing on The Doctors, Search for Tomorrow, The Edge of Night and Texas, Goutman moved on to becoming a director and eventually an executive producer.  Chris has directed episodes of nine different daytime dramas.

Goutman currently serves as the Artistic Director, Associate Professor at New York University’s Tisch School of the Arts.

So, will you be tuning-in to see what Chris has to say about his time on AW and ATWT and more? Comment below.

Continue Reading

As The World Turns

Michael Park Joins the Cast of HBO’s ‘The Time Traveler’s Wife’

Two-time Daytime Emmy winner and former star of As the World Turns Michael Park (Ex-Jack Snyder), has been added to the cast of HBO’s upcoming time travel drama, The Time Traveler’s Wife.

According to Deadline, the series is adapted by former Dr. Who head writer and Sherlock co-creator Steven Moffat, The Time Traveler’s Wife tells the intricate love story of Clare (Leslie) and Henry (James), and a marriage with a problem… time travel.

In it, Park will play the role of “Philip Abshire” – Clare’s father, who is said to be a high-powered Chicago lawyer, he is brisk and orderly, and expects all his children to fall into line.

The series also will star former General Hospital and Oscar winner, Jaimie Ray Newman (Ex-Kristina).  She won an Academy Award for her Live-Action Short, Skin.

Photo: IMDb

So, looking forward to seeing Michael and Jaimie in their new TV roles? Comment below.

Continue Reading

As The World Turns

ATWT and OLTL Alum Mary Linda Rapelye Passes Away at 76

She got her soap start as Faith Kipling, the wife of the evil Dr. Ivan Kipling on One Life to Live (1979-1980) and later came to Oakdale and As the World Turns as lawyer, Maggie Crawford (1980-1985), and now comes sad news that actress Mary Linda Rapelye has died from a battle with cancer.

Mary Linda actually passed away last month on April 5th, and according to The Booth Bay Register she was surrounded by her her brother Gardiner Rapelye Jr. and dear friends Julianna and Will Anderson by her side.  She was 76 years old at the time of her death.

Mary Linda started a long career of acting when she was only 5.  After her part in an outdoor production at The Starlight Theater in her home town, Kansas City, Missouri, she climbed off the stage and sat in her father’s lap. This was to be the beginning of her work spanning nearly eight decades on stage, screen and television. She is best known for her roles in Truman Capote’s In Cold Blood, and of course, OLTL and ATWT.  She also made a memorable appearance in the role of Irina Galliulin in the Star Trek: The Original Series third season episode “The Way to Eden”.

A Memorial and Celebration of Life is being planned this July for MaryLinda in Booth Bay.

Below is a tribute video featuring clips and moments from Rapelye’s career.

Share your remembrances and condolences for Mary Linda in the comment section.

 

 

Continue Reading
Advertisement
Advertisement

Video du Jour

GH’s Kelly Thiebaud (Britt) chats with Michael Fairman about Britt being on the run with Jason, their burgeoning romance, working with Steve Burton and her other co-star and Britt’s diagnosis of Huntington’s Disease. .Leave A Comment

The Michael Channel

Recent Comments

Advertisement

Power Performance

Laura Wright as Carly

General Hospital

Airdates: 9-9/10- 2021

Advertisement

Popular