Days Of Our Lives
DAYS and GH Show Increase In Younger Viewers! Daytime Soaps Getting Support From Their Networks!

Courtesy/NBC
Proof positive that your favorite daytime soaps are holding their own and then some, as we get heavily into the spring of 2014, comes a very upbeat look at the daytime dramas still on the air and the increases they have brought to key female demos and gains in total viewers from a piece in Variety.com!
In addition, with support from the network brass at the top including CBS Daytime’s Angelica McDaniel, NBC’s Bruce Evans and ABC’s Vicki Dummer, soap journalist Michael Maloney told Variety, “What the soaps seem to have is terrific support from the network. The right people are running them, and each of the remaining shows are doing a great version of their show for their core audience.”

Photo Credit: HutchinsPhoto.com
As for Days of our Lives and General Hospital, these two iconic brands have brought in the some all important younger viewers again. According to stats in the Variety article: “General Hospital has grown from last year by 9% in total viewership (to 3.32 million) but it’s also up by 19% in women 25-54 and by 11% among those 12-34, according to Nielsen. As a result, its median age of 55.5 for the current season is down from 56.1 a year ago. Days of Our Lives is up 10% (to about 3 million viewers), but its biggest gains are among females 12-34; its median age of 57.8 is nearly one full year lower than last year.”
But don’t forget the CBS soaps that are number # 1 and #2, Variety reports while, the CBS soaps skew older, they’re also the most popular overall. The Young and the Restless averages 5.3 million viewers daily and The Bold and the Beautiful bags nearly 4 million.
So soap fans, do you see the difference in the support from the network brass for your favorite shows over the last few years after the demise of four soaps in row? Are you a younger viewer who has begun to tune-in to one of the four remaining network soaps? And are you glad to see, as much as we are, some solid positive press on the state of the daytime drama? Comment below!
Breaking News
53rd Annual Daytime Emmy Awards Presenters Announced

The National Academy of Television Arts & Sciences (NATAS) revealed on Thursday, the lineup of presenters for 53rd Annual Daytime Emmy Awards taking place on Friday, October 30, 2026, at the Hollywood Palladium in Los Angeles, California.
The ceremony will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.
Scheduled to present from the current soaps are: Katelyn MacMullen (Willow, General Hospital), Delon de Metz (Zende, The Bold and the Beautiful), James Preston (Nick, The Bay), Paul Telfer (Xander, Days of our Lives), Tamara Tunie (Anita, Beyond the Gates) and Susan Walters (Diane, The Young and the Restless).

Photo: NATAS
In addition soap alums, Crystal Chappell, Lesli Kay, Joe Lando, Eva LaRue, who is also a nominee this year, A Martinez, Juliet Mills, and Alicia Leigh Willis, will also be on hand to present.
The ceremony which celebrates nominated lifestyle programs and dramas will also include presenters: Eva zu Beck (Superskilled with Eva zu Beck), Danielle Chang (Lucky Chow), Sunny Hostin (The View), Derek Hough (Extra), Pati Jinich (Pati’s Mexican Table), Star Jones (Divorce Court), Michael Jr. (Stand Up and Do Something), Judge Greg Mathis (Mathis Court with Judge Mathis), Keke Palmer (Glam Through the Ages), Nischelle Turner (Entertainment Tonight), and Andrew Zimmern (Andrew Zimmern’s Wild Game Kitchen).
The 2026 Daytime Emmy Awards will bring together an exciting mix of presenters representing the full spectrum of daytime television,” said Adam Sharp, President & CEO of NATAS. “From familiar faces in daytime drama to the personalities and creative voices behind talk shows and lifestyle programming, this year’s lineup reflects the breadth of talent that makes daytime so special. We look forward to celebrating the people who continue to shape the genre.”
Matthew Hoffman (Love Island USA, Cheap A$$ Beach Houses) will serve as the ceremony’s Voice of God, bringing his signature comedic narration to the evening’s celebrations. As previously announced, Lifetime Achievement honoree Genie Francis (Laura, General Hospital) will be presented with the Lifetime Achievement Award by her husband, Jonathan Frakes.
So, what do you think about the list of presenters for the 2026 Daytime Emmy Awards? Let us know who you are looking forward to seeing via the comment section below.
Days Of Our Lives
‘Days of our Lives’ Reveals Kyle Pryor Cast as Dominic Marino

For months now, Days of our Lives has teased the character of Dominic Marino. In recent weeks, viewers learned that Marino is on the down low working with Sami Brady’s (Alison Sweeney) apparent fiancé ‘Dante Vitali (Franco LoPresti), and that he is the never-before-heard-of child of Stefano DiMera (the late Joseph Mascolo) and Marlena Evans (Deidre Hall)!
Up until now, the Peacock streaming soap opera has never revealed his face, but that all seemed to change on the Tuesday, October 2o episode of DAYS. In story, Dante met Sami’s parents for the first time, Roman (Josh Taylor) and Marlena.
He shows them a photo of Dominic, which he happened to have on his own phone and even commented he kind of looked like he could be Marlena’s son. The photo, which has quickly made it around Soap Twitter/X, revealed that British-born actor Kyle Pryor is the man in the photo and eagle-eyed viewers actually located said photo on Pryor’s Instagram.

Photo: Peacock
Deadline revealed Pryor started taping at the end of 2025 and will first be seen in the role, on air Monday, November 2. In addition, Days will celebrate its 61st Anniversary with two special episodes featuring Dominic’s arrival, as well the returns of Tony and Anna DiMera, played respectively by Thaao Penghlis and Leann Hunley, on Friday, November 6 and Monday, November 9.
Those in the know, are are that Pryor previously held series regular roles on Australia’s Home and Away, and the UK’s Hollyoaks and guest starred on Emmerdale. In an ironic twist, Pryor appeared in the series Spartacus: Blood and Sand which is the same action series his apparent TV brother, Dan Feuerriegel (EJ DiMera), once appeared in before coming to DAYS.
So excited to see Kyle Pryor take on the role of Dominic Marino as Days of our Lives sets its anniversary story to kick-off with is arrival in Salem? Share your thoughts in the comment section. And in case you missed our latest conversation with Conner Floyd (Chad DiMera) he weighs-in on how Dominic’s appearance will shake things up in Salem. You can check that out below.
Days Of Our Lives
Days of our Lives’ Conner Floyd Talks Dominic Marino Mystery, Chad and Belle, and Susan Seaforth Hayes (Exclusive)

Fasten your seat belts Days of our Lives fans, as the mystery of Dominic Marino continues to unravel on all-new episodes of the Peacock streaming soap opera. Last week, Chad DiMera (Conner Floyd) learned that he may have a half-brother, who may be the biological child of his father, the late Stefano DiMera (the late Joseph Mascolo) and Dr. Marlena Evans (Deidre Hall), giving him great pause, because he knows Stefano had kidnapped Marlena for four years back in the late 80s and early 90s.
Chad has already been hunting down clues with his current girlfriend Belle Black (Martha Madison) in Italy and Salem, which revealed a photo of a young boy with Stefano with the date 1992 on the back of it, hidden inside Stefano’s chess set. So, what’s next?
Conner Floyd chatted on the Michael Fairman Channel in a new virtual interview released on Sunday, October 18, where he spoke on what the new addition to the DiMera family could do to the already dangerous sibling rivalries, the state of Chad’s relationship with Belle and much more.

Photo: JPI
DIMERA RIVALRY
After finding out from EJ (Dan Feuerriegel) that Dominic Marino could be the never-before-heard-of child of Stefano and Marlena, Conner Floyd explained, “I think it blows Chad’s mind a little bit. I think there’s a lot of things working there with old Chad. Obviously, bringing in another DiMera could cause some noise and the whole situation with Marlena’s a little awkward as well because he’s dating Belle, so this could cause a little tiff there. I think his head’s spinning and he does not know what to expect, but I also think he kind of expects that from Stefano, for sure.”
As to how this will change and color Chad’s relationship with EJ, Floyd responded, “Chad knows EJ’s not happy about it and I think he’s going to be real upset if this gets in his way of doing what he wants to do with the DiMera legacy and all that. However, for Chad, I think he’s just going to keep a sharp eye, see what this guy’s about, see if he’s here to cause some trouble or here to be a friend and kinda play it by ear.”

Photo: JPI
BELLE OF MY HEART
With Chad and Belle already being sleuths, Floyd says, you can look for the duo to continue getting to the truth. “I think Chad and Belle are committed to this. They’re going full National Treasure, Nicolas Cage,” says Conner. “They’re going to follow the clues. They’re going to get some answers.”
Since beginning in the role of Chad in June of 2025 and debuting on-screen back in April of 2026, the former Y&R star (where he played Chance Chancellor), says it was Madison who helped him get comfortable in his new surroundings.
“Martha is phenomenal. I couldn’t have asked for a better person to get tagged up with when I started here, just because she knows everybody,” shares Floyd. “She knows where to go, who to talk to. She’ll get the tea if you want, and so it was kind of cool. Martha took me under her wing, showed me the ropes. She’s a sweetheart. I love working with her too. She’s a great actress.”
But, is Chad in love with Belle after such a tortured past with his beloved Abigail Deveraux DiMera? Floyd thinks so! “I think he’s into it. They’re such good friends and they have such a rich history. I think he’s in for the ride. You know, it’s one of those things you probably overlook at first and then they reconnected, and it feels easy and they’re going on these fun adventures.”
MAKING CHAD HIS OWN
Conner had the arduous task of being the successor to Billy Flynn in the role of Chad.. Flynn had played the part for 12 years before deciding to exit and head to Y&R. So, how did Conner approach learning the ins and out of Chad? Floyd shared, “I really dove into Chad when I first got this job. I liked that he kind of walks this tightrope of DiMera and not DiMera, you know. He want to so honor his family roots and really do something for the DiMera family, but he doesn’t want to fall into that trap that all the other DiMera have found themselves in. Chad is a DiMera at heart. He’s got those demons, but he’s just trying to keep them contained.”

Photo: JPI
ICONIC
When Floyd got to DAYS, it was none other than Susan Seaforth Hayes (Julie Williams) who most surprised him in the most delightful way, given that he knew Hayes was a Daytime Emmy Lifetime Achievement Award winner and the current longest-running cast member on the canvas.
“I love working with Susan Hayes! I love her. She’s a sweetheart. Susan is one of the nicest people there. I just thought she was cool and it’s Susan Hayes, you know? We’ve had a lot of scenes together, which is nice,” explained Conner.
“We’ll go to her dressing room, we’ll run our scenes, and then we’ll spend about an hour just talking about life and she’ll tell me about a book she’s reading. She’s such a history buff, which blows my mind. She’ll start dropping all these historical facts on me. I learn something new by the time I walk out of her dressing room every time!”
Now below, check out the full conversation with Conner Floyd via the Michael Fairman Channel.
Weigh-in: Do you like Chad and Belle as couple? Do you think Chad will get to the bottom of the Dominic Marino mystery? If so, do you think Dominic is truly Stefano and Marlena’s son … and what about Rita (Maggie Carney) in all this? Let us know your theories in the comment section.
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Yes!!
The Young and Restless is any thing but young or restless..
It is senior citizens who are the main characters and the younger ones are gawd awful!!
Y&R tries to attract younger ones with grandma and grandpa sex stuff and now they try to make an older women look young by making her pregnant, good grief..
Then they will have Lauren lose the baby because she too old to be a mother..
Fen is at the age of marriage and babies, not Michael and Lauren..
I have found, theses days, when I watch Y&R I laugh a lot at the stupidity of it all, and senior citizens have boring lives and they all are boring me!!
GH rocks!! mega drama and the couples are not using walkers!!
And a lot of really good looking men to drool over..
I watch Y&R every day, and it has become empty of the great soap it once was.. 🙁
(a music box story and DNA switch story going on for a year, yawn..
With Katherine , Billy miller/Billy, MM/Adam, Phyllis, and others who are gone it just is not right, not at all..
And recasting will fail..
I’m sorry, but– there is not one couple of interest on Y&R..
And- most all the women have hair styles from the 70’s, and bad wigs..
Nonetheless; I tune in every evening..
I may need bad soap opera therapy to break my Y&R watching habit and free myself….
I agree! If it wasn’t for Nursing homes Y&R would not be #1.
Love my Days!!!!!!!!!!!!!!!
Glad the networks are again supporting our Soaps. WE don ‘t want talk in the afternoon, we want good stories about good characters we care about. Keep the drama coming!!!!
Days of our Lives and General Hospital are hip and happening!!!
Y&R and B&B are broken hips and helpless!
DOOL and GH…relevant and unique!!!
Now it’s time to bring back amc and oltl!!!!
NO no Skye, get over it oltl and amc will never come back. I have moved on, to the other soaps. gh and days of our lives are on fire. great soaps to watch.
I agree with Justin. It’s people like Skye that make people think that soap fans are delusional and out of touch with reality.
This can still happen!!!! It’s not to late. I truly believe that abc will bring back those shows. Even as a 30 minutes like B&B. There is a reason why abc is suing pp. The
And beside we can only hope…
It’s great to see the soaps getting positive press.
I can understand why Days is on an upswing with younger viewers. They have some really talented teen performers…who are in teenage, age appropriate stories. Casey Moss is outstanding as JJ, and I love his friend Rory. He is such a typical carefree kid. I like Bev, and this new Paige girl is cute too. JJ and Paige are starting one of those old school awkward teen soap romances and it is refreshing and fun and there’s no angst and misery. No teenager is pregnant here…no teenager is getting married…no teenager is desperate to get pregnant…they are just being written as kids. For the life of me, I cannot figure out what or who is responsible for younger people tuning into GH. It is a show full of creepy disgusting people wishing death on one another.
Days should expand on the Rory character! I see Rory living in a trailer with his mentally abusive and bipoler mother, and his father had abandon them and run off with another woman years ago. Rory has a younger kid brother in foster care because of their mothers mental health issues. Rory had turned to drugs because of his unstable family life(thats the backstory id like for him)…J.J. and Paige are far more interesting than GHs boring T.J. and Molly…i can see Bev as Paiges rival…id like to see that written the way Julie and Susan’s were rivals for the same men like it was when i first watched back in the 60s!!!
Imo…The actress playing Days’ Paige reminds me of a young Sydney Penny!!!
I agree about expanding the rory character. Respectfully, I don’t like the circumstances you present. DAYS has done that story over and over and over….the teen with the crappy, abusive background…they did it with Steve and Adrienne, they did it with Billie and Austin, they did it with April and Emilio, they did it with Nicole and Brandon, they did it with Mim and Connor. For once, I would like to see some teens without all the serious, intense drama that stems from their parents. i would LOVE to see a soap write teens in a Gilmore Girls/Dawson’s Creek kind of way. Where they are just teens, yet have intelligence, and wit, and lives that are normal for the most part. There is so much drama and humour and interest just being a teenager. One of the best examples of a teen storyline was on DAYS…from 1999-2002, involving Shawn, Belle, Philip, and Mimi. Their parents all had major issues, and yes, the teens were affected by it, but their normal teen problems took precedence. They worried about things like dances, and exams, and first crushes, and all those things that to teens, seem SOOOO important. Even though I don’t smoke pot myself, it is a fact of life that MANY teens just smoke pot. They are not drug addicts, they are not out of control bad-asses, they are not criminals, they just smoke pot. I love that that the show can have teenagers who do normal teenage things without resorting to the cliched drug storylines that are usually written terribly. I also love that Days makes conversations between teens and parents very awkward and uncomfortable. Contrast this with GH, and their horrifically written story of Molly and TJ wanting to have sex, and Alexis’ involvement. WHAT teenage girl spends endless amounts of time telling her mother that she wants to/plans to/is going to have sex, and have that be ALL they talk about?? If she is going to do it, she will not tell her mother all that, she will just go and do it, and then either hide it from her mother, or just NOT discuss it. I know these are soaps, and not realistic or real-life, but when teen stories are written and acted badly, which they normally are on soaps, it is just cringe worthy and embarrassing and painful to watch. I am LOVING this burgeoning, blossoming teen scene on DAYS, and am hoping they don’t ruin it with the same-old, same-old tales of unwanted pregnancies, drug addictions, psycho stalkers, teen marriage, etc. Let them be kids! Let them have fun ancd be reckless, and rebellious, but learn a few lessons along the way, and we as the audience can enjoy watching them grow, much as we did with Jennifer back in the day. And about rory…heck yeah…the actor is not stellar, LOL, but he plays the part of a teenage pothead SO well. He has the look, the talk, the posture, etc. He could be linked to any number of families on the show through newly created backstory. He could be some long lost Horton, or Brady. If GH can make Liesl Obrecht and Madeline Reeves sisters (just about the most unbelievable sisters and plot twist EVER), then DAYS can find a clever way to work Rory into this canvas. I’d like Bev and Paige to be frenemies, not enemies. You know, like they are friends, but there is that underlying teen girl thing going on. Best of all, these kids LOOK like teens. They don’t 32 look years old and worn out from life like Andrea Zuckerman from the original 90210, or that Taylor on GH, who has mercifully and thankfully not been seen or heard from for MONTHS. I LOVE the innocence and cute awkwardness that JJ and Paige have. Contrast this to when Taylor on GH was pursing her lips like a trashy pornstar and disrobing in front of TJ, a boy she had just met. Ron Carlivati ( and most soap writers) writes ALL characters, regardless of whether they are 14 or 73, as if they are somewhere around the generic 30 age range. they all talk the same, use the same vocabulary, and there is nothing to distinguish the way Molly talks or acts from the way Monica Quartermaine talks. It is a good writer who knows how to be the mouthpiece for different age groups for different aged characters. Sadly, most soap writers have no idea how to do that. Keep it up DAYS…you have a winning teen quartet in JJ, Rory, Bev, and Paige. It is kind of a Shawn (JJ), Philip (Rory), Belle (Paige), Mimi (Bev) redux, only 12 years later, and I’m digging it, dude (as Rory would say).
Yes jimh, I can see that happening! We already had a glimpse of Rory’s mom at the police station after Rory was arrested. It makes sense to me!
TJ and Molly are so DULL! It was around this age in the 80’s that the phenomenal Luke and Laura story came about… we all need one of those epic love stories… it has been years! In fact I am still peeved at Tony Geary for saying he wanted to move on from that….
I felt pretty close to the magic when Jack and Phyllis got back together….
Also I have to say Sonny and Brenda had undeniable sparks as well….
Im agree with you…Shawn, Mimi, Belle and Philip were one of the best teen storylines ever in daytime…let kids be kids. Rory could easily be a Horton…grandson of Sandy Horton, a Days character we havent really heared from in over 30 years…now id like that idea! Maybe Sandy got married and had a son who married Rorys mother at an early age and 9 months later Rory was born…there could be several reasons why he doesnt know he was related to the Hortons…i remeber having hair like Rorys when i was his age…where did that go…lol
In spite of mixed feelings i have with the storylines on both GH and Days im grateful both are doing well enough in the ratings to keep them on the air…im still entertained…also watching B&B!!! I still ocassionally watch Y&R!!!
Such a relief, it was a worrying time when all the soaps were going off the air. I have always watched 4, except I used to have a choice, now I watch the 4 that are on but am very happy with them all 🙂
I absolutely love Casey Moss on DAYS! He is incredibly talented! I’m not a big “Wilson” fan, especially since Will has been recast. I find the pair nauseating. I can’t stand Teresa. Talk about a waste of air-time!
I’m glad that the networks are behind the soaps.Yeah DOOL and GH attract younger viewers and Y&R and B&B attract older ones but maybe that’s the way each soap likes it.
Love my General Hospital. Way to go, keep gettn younger and younger 🙂
I absolutely LOVED the soaps as a teen. I recall the late 1970s when the Rick-Monica-Alan triangle was at the fore on GH. Oh, how we marching band geeks were abuzz. And we loved the drama surrounding the murder of David Hamilton with Leslie taking the charge for her daughter Laura. And I could not get enough Karen Wolek and Marco Dane on OLTL. We all rode the Luke & Laura wave on GH, too, but there was so much more to enjoy as I wasin college and my early 20s. The launch of LOVING, my discovery of THE YOUNG AND RESTLESS before Jess Walton was Jill Abbott. I checked in with ATWT and AMC eventually and thank God to this day for the VCR. Daytime dramas are for everyone and I learned a lot I am sure, especially about some key social issues along with an appreciation for storytelling, acting and production. Theater remains an important part of my life and soaps helped inform that interest.
They need to bring back Santa Barbara! That was my favorite soap. Or 666 Park Avenue which was really good. Yes, I know it wasn’t a serial but I enjoyed it.
I loved both those shows…
I’m still waiting to see the support from ABC / Disney for General Hospital. Not only do they continue to cut General Hospital’s budget every year but not once have they run a GH promo during any of their primetime shows, even though they run promos for their primetime shows during General Hospital every single day. If they’re trying to be supportive of GH, then why not run a promo during some of their primetime scripted soap dramas such as Nashville which stars Jonathan Jackson who used to star on General Hospital? And a GH promo would be perfect to run during Revenge and Scandal as both are evening soaps. When I see a GH promo during those three shows then I will believe that ABC and Disney are being supportive of General Hospital. For now I just don’t see it!!!
I agree…
Days of OUR Lives : #1 : the best show : cast aplomb : Salem’ites stand together
Love ’em or hate ’em, WilSon brings in younger viewers as do JJ and even the out of control Teresa. Younger viewers relate to their peers — not their parents — and (usually) don’t have the hang ups their parents do. GH and Days do well online, with GH doing a bit better, actually. PP’s AMC is way down online, yet OLTL viewers are keeping their show relevant as of right now (according to what’s popular on H*l*.) I think OLTL fans may feel if PP can pull it back together, they may see OLTL as the more viable project to continue. Fans of hip, young soaps should check out Hollyoaks (also on H*l*, it’s amazing! Coronation Street is also an excellent soap!) JMOP.
I love Coronation street…the lives of everyday middle class families with real life issues and children who act like real children and the dead stay dead!!!
Check out Hollyoaks. It skews younger but has some older characters, too. It’s a great show. So is EastEnders (if you can find it in the US, some PBS stations carry it). Classic and current Aussie soaps like Neighbours, Sons & Daughters, Home & Away, Prisoner are also great soaps to watch. NZ soap Shortland Street is fun but sometimes light entertainment (it’s on the Y as are most of the Aussie soaps). With US soaps down to 4, we have to get our soap “fix” somewhere — and fortunately there are lots of great soaps out there.
I doubt that Prospect Park can pull up their pants let alone put together another soap Matthew but I do appreciate your optimism. I don’t like their lack of communication with the fans of both AMC and One Life but that’s my opinion. Sorry, don’t want to go off-topic here – so let me say that I am glad that
younger people are enjoying soaps these days, I hate to think of soaps as a dying genre, I think they can survive in today’s entertainment market if produced and handled properly.
I wasn’t being optimistic. It was purely an observation. Period. I agree that soaps can survive if handled properly. Soaps have been having identity crises for some time, both soaps themselves and, unfortunately, viewers — from changing viewing habits to some viewers no longer wanting soaps to be as “broad” in terms of social issues, etc. Of course, soaps have reflected the times (including social issues) in the past and will probably have to continue to do so, if they are to truly survive. I prefer soaps to reflect how (soap) people live and how they cope with life’s and society’s ups and downs, but I know others watch for their own reasons. Many of the soaps I mentioned, past and present, reflect my interest in seeing people deal with life (much as jim said about CS).
Love my GH.
Well it’s evident that DAYS is concentrating on the younger storylines with summer just ahead of us – don’t soaps generally do that to attract the younger set for the summer months – but it seems to be well executed and well acted – there are so very few shows to follow these days –
Yes, soaps traditionally have concentrated on younger storylines in summer months to bring in younger viewers, but these days soaps need to be wooing these younger viewers (and all others as well) year-round. Passions appealed to younger views overall and was given an extra year on TV (even after NBC pulled the plug), thanks to a satellite channel for picking them up. I also agree that Days is one of the better written (and acted) soaps on the air right now.
DOOL : Sheryl exit
dang it all
she was so real : crying… as she tells Jordan she’s been promoted and moving to Houston
THIS is the ONE time : I hope she is pregnant with Lucas child…. what a way for her to return
sorry to see her go… she could have been a great contributor to the DAYS canvas
I have a feeling that perhaps that’s the way Sami will be ushered out…finding out about EJ’s affair and falling back to Lucas….
Their Swan Song…
I am ok with that…..EJ is terrific…and now there’s Kassie DePavia coming to DOOL…. that would be chemistry for sure!
I’m with you there, Patrick!
In my house we represent all those demographics. My mom is 50, I’m 25 and my sister is 12. My mom watches Y&R and GH. My sis and I only watch GH. My sister even tells the kids at her school what’s going on in Port Charles lol! She is the next generation of GH fans!!!