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DAYS and GH Show Increase In Younger Viewers! Daytime Soaps Getting Support From Their Networks!

Photo Credit: HutchinsPhoto.com

Courtesy/NBC

Proof positive that your favorite daytime soaps are holding their own and then some, as we get heavily into the spring of 2014, comes a very upbeat look at the daytime dramas still on the air and the increases they have brought to key female demos and gains in total viewers from a piece in Variety.com!

In addition, with support from the network brass at the top including CBS Daytime’s Angelica McDaniel, NBC’s Bruce Evans and ABC’s Vicki Dummer, soap journalist Michael Maloney told Variety,  “What the soaps seem to have is terrific support from the network. The right people are running them, and each of the remaining shows are doing a great version of their show for their core audience.”

Photo Credit: HutchinsPhoto.com

As for Days of our Lives and General Hospital, these two iconic brands have brought in the some all important younger viewers again.  According to stats in the Variety article: General Hospital has grown from last year by 9% in total viewership (to 3.32 million) but it’s also up by 19% in women 25-54 and by 11% among those 12-34, according to Nielsen. As a result, its median age of 55.5 for the current season is down from 56.1 a year ago. Days of Our Lives is up 10% (to about 3 million viewers), but its biggest gains are among females 12-34; its median age of 57.8 is nearly one full year lower than last year.”

But don’t forget the CBS soaps that are number # 1 and #2, Variety reports while, the CBS soaps skew older, they’re also the most popular overall. The Young and the Restless averages 5.3 million viewers daily and The Bold and the Beautiful bags nearly 4 million.

So soap fans, do you see the difference in the support from the network brass for your favorite shows over the last few years after the demise of four soaps in row?  Are you a younger viewer who has begun to tune-in to one of the four remaining network soaps? And are you glad to see, as much as we are, some solid positive press on the state of the daytime drama? Comment below!

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su0000
su0000

Yes!!
The Young and Restless is any thing but young or restless..
It is senior citizens who are the main characters and the younger ones are gawd awful!!
Y&R tries to attract younger ones with grandma and grandpa sex stuff and now they try to make an older women look young by making her pregnant, good grief..
Then they will have Lauren lose the baby because she too old to be a mother..
Fen is at the age of marriage and babies, not Michael and Lauren..

I have found, theses days, when I watch Y&R I laugh a lot at the stupidity of it all, and senior citizens have boring lives and they all are boring me!!

GH rocks!! mega drama and the couples are not using walkers!!
And a lot of really good looking men to drool over..

I watch Y&R every day, and it has become empty of the great soap it once was.. 🙁

(a music box story and DNA switch story going on for a year, yawn..

With Katherine , Billy miller/Billy, MM/Adam, Phyllis, and others who are gone it just is not right, not at all..
And recasting will fail..

I’m sorry, but– there is not one couple of interest on Y&R..
And- most all the women have hair styles from the 70’s, and bad wigs..
Nonetheless; I tune in every evening..
I may need bad soap opera therapy to break my Y&R watching habit and free myself….

Matthew
Matthew

I agree! If it wasn’t for Nursing homes Y&R would not be #1.

Mark
Mark

Love my Days!!!!!!!!!!!!!!!

Joan Faist
Joan Faist

Glad the networks are again supporting our Soaps. WE don ‘t want talk in the afternoon, we want good stories about good characters we care about. Keep the drama coming!!!!

4everDAYS
4everDAYS

Days of our Lives and General Hospital are hip and happening!!!

Y&R and B&B are broken hips and helpless!

DOOL and GH…relevant and unique!!!

Skye
Skye

Now it’s time to bring back amc and oltl!!!!

Justin
Justin

NO no Skye, get over it oltl and amc will never come back. I have moved on, to the other soaps. gh and days of our lives are on fire. great soaps to watch.

Jonathan
Jonathan

I agree with Justin. It’s people like Skye that make people think that soap fans are delusional and out of touch with reality.

Skye
Skye

This can still happen!!!! It’s not to late. I truly believe that abc will bring back those shows. Even as a 30 minutes like B&B. There is a reason why abc is suing pp. The
And beside we can only hope…

Michael
Michael

It’s great to see the soaps getting positive press.

Johnny
Johnny

I can understand why Days is on an upswing with younger viewers. They have some really talented teen performers…who are in teenage, age appropriate stories. Casey Moss is outstanding as JJ, and I love his friend Rory. He is such a typical carefree kid. I like Bev, and this new Paige girl is cute too. JJ and Paige are starting one of those old school awkward teen soap romances and it is refreshing and fun and there’s no angst and misery. No teenager is pregnant here…no teenager is getting married…no teenager is desperate to get pregnant…they are just being written as kids. For the life of me, I cannot figure out what or who is responsible for younger people tuning into GH. It is a show full of creepy disgusting people wishing death on one another.

jimh(leave it to beaver)
jimh(leave it to beaver)

Days should expand on the Rory character! I see Rory living in a trailer with his mentally abusive and bipoler mother, and his father had abandon them and run off with another woman years ago. Rory has a younger kid brother in foster care because of their mothers mental health issues. Rory had turned to drugs because of his unstable family life(thats the backstory id like for him)…J.J. and Paige are far more interesting than GHs boring T.J. and Molly…i can see Bev as Paiges rival…id like to see that written the way Julie and Susan’s were rivals for the same men like it was when i first watched back in the 60s!!!

jimh(leave it to beaver)
jimh(leave it to beaver)

Imo…The actress playing Days’ Paige reminds me of a young Sydney Penny!!!

Johnny
Johnny

I agree about expanding the rory character. Respectfully, I don’t like the circumstances you present. DAYS has done that story over and over and over….the teen with the crappy, abusive background…they did it with Steve and Adrienne, they did it with Billie and Austin, they did it with April and Emilio, they did it with Nicole and Brandon, they did it with Mim and Connor. For once, I would like to see some teens without all the serious, intense drama that stems from their parents. i would LOVE to see a soap write teens in a Gilmore Girls/Dawson’s Creek kind of way. Where they are just teens, yet have intelligence, and wit, and lives that are normal for the most part. There is so much drama and humour and interest just being a teenager. One of the best examples of a teen storyline was on DAYS…from 1999-2002, involving Shawn, Belle, Philip, and Mimi. Their parents all had major issues, and yes, the teens were affected by it, but their normal teen problems took precedence. They worried about things like dances, and exams, and first crushes, and all those things that to teens, seem SOOOO important. Even though I don’t smoke pot myself, it is a fact of life that MANY teens just smoke pot. They are not drug addicts, they are not out of control bad-asses, they are not criminals, they just smoke pot. I love that that the show can have teenagers who do normal teenage things without resorting to the cliched drug storylines that are usually written terribly. I also love that Days makes conversations between teens and parents very awkward and uncomfortable. Contrast this with GH, and their horrifically written story of Molly and TJ wanting to have sex, and Alexis’ involvement. WHAT teenage girl spends endless amounts of time telling her mother that she wants to/plans to/is going to have sex, and have that be ALL they talk about?? If she is going to do it, she will not tell her mother all that, she will just go and do it, and then either hide it from her mother, or just NOT discuss it. I know these are soaps, and not realistic or real-life, but when teen stories are written and acted badly, which they normally are on soaps, it is just cringe worthy and embarrassing and painful to watch. I am LOVING this burgeoning, blossoming teen scene on DAYS, and am hoping they don’t ruin it with the same-old, same-old tales of unwanted pregnancies, drug addictions, psycho stalkers, teen marriage, etc. Let them be kids! Let them have fun ancd be reckless, and rebellious, but learn a few lessons along the way, and we as the audience can enjoy watching them grow, much as we did with Jennifer back in the day. And about rory…heck yeah…the actor is not stellar, LOL, but he plays the part of a teenage pothead SO well. He has the look, the talk, the posture, etc. He could be linked… Read more »

4everDAYS
4everDAYS

Yes jimh, I can see that happening! We already had a glimpse of Rory’s mom at the police station after Rory was arrested. It makes sense to me!

Elite Advisors
Elite Advisors

TJ and Molly are so DULL! It was around this age in the 80’s that the phenomenal Luke and Laura story came about… we all need one of those epic love stories… it has been years! In fact I am still peeved at Tony Geary for saying he wanted to move on from that….

I felt pretty close to the magic when Jack and Phyllis got back together….

Also I have to say Sonny and Brenda had undeniable sparks as well….

jimh(leave it to beaver)
jimh(leave it to beaver)

Im agree with you…Shawn, Mimi, Belle and Philip were one of the best teen storylines ever in daytime…let kids be kids. Rory could easily be a Horton…grandson of Sandy Horton, a Days character we havent really heared from in over 30 years…now id like that idea! Maybe Sandy got married and had a son who married Rorys mother at an early age and 9 months later Rory was born…there could be several reasons why he doesnt know he was related to the Hortons…i remeber having hair like Rorys when i was his age…where did that go…lol

jimh(leave it to beaver)
jimh(leave it to beaver)

In spite of mixed feelings i have with the storylines on both GH and Days im grateful both are doing well enough in the ratings to keep them on the air…im still entertained…also watching B&B!!! I still ocassionally watch Y&R!!!

Brett
Brett

Such a relief, it was a worrying time when all the soaps were going off the air. I have always watched 4, except I used to have a choice, now I watch the 4 that are on but am very happy with them all 🙂

dmr
dmr

I absolutely love Casey Moss on DAYS! He is incredibly talented! I’m not a big “Wilson” fan, especially since Will has been recast. I find the pair nauseating. I can’t stand Teresa. Talk about a waste of air-time!

andrew hass
andrew hass

I’m glad that the networks are behind the soaps.Yeah DOOL and GH attract younger viewers and Y&R and B&B attract older ones but maybe that’s the way each soap likes it.

Bearzy
Bearzy

Love my General Hospital. Way to go, keep gettn younger and younger 🙂

Iakovos
Iakovos

I absolutely LOVED the soaps as a teen. I recall the late 1970s when the Rick-Monica-Alan triangle was at the fore on GH. Oh, how we marching band geeks were abuzz. And we loved the drama surrounding the murder of David Hamilton with Leslie taking the charge for her daughter Laura. And I could not get enough Karen Wolek and Marco Dane on OLTL. We all rode the Luke & Laura wave on GH, too, but there was so much more to enjoy as I wasin college and my early 20s. The launch of LOVING, my discovery of THE YOUNG AND RESTLESS before Jess Walton was Jill Abbott. I checked in with ATWT and AMC eventually and thank God to this day for the VCR. Daytime dramas are for everyone and I learned a lot I am sure, especially about some key social issues along with an appreciation for storytelling, acting and production. Theater remains an important part of my life and soaps helped inform that interest.

Sharonda
Sharonda

They need to bring back Santa Barbara! That was my favorite soap. Or 666 Park Avenue which was really good. Yes, I know it wasn’t a serial but I enjoyed it.

jimh(leave it to beaver)
jimh(leave it to beaver)

I loved both those shows…

Sharon S.
Sharon S.

I’m still waiting to see the support from ABC / Disney for General Hospital. Not only do they continue to cut General Hospital’s budget every year but not once have they run a GH promo during any of their primetime shows, even though they run promos for their primetime shows during General Hospital every single day. If they’re trying to be supportive of GH, then why not run a promo during some of their primetime scripted soap dramas such as Nashville which stars Jonathan Jackson who used to star on General Hospital? And a GH promo would be perfect to run during Revenge and Scandal as both are evening soaps. When I see a GH promo during those three shows then I will believe that ABC and Disney are being supportive of General Hospital. For now I just don’t see it!!!

jimh(leave it to beaver)
jimh(leave it to beaver)

I agree…

Patrick
Patrick

Days of OUR Lives : #1 : the best show : cast aplomb : Salem’ites stand together

Matthew Place
Matthew Place

Love ’em or hate ’em, WilSon brings in younger viewers as do JJ and even the out of control Teresa. Younger viewers relate to their peers — not their parents — and (usually) don’t have the hang ups their parents do. GH and Days do well online, with GH doing a bit better, actually. PP’s AMC is way down online, yet OLTL viewers are keeping their show relevant as of right now (according to what’s popular on H*l*.) I think OLTL fans may feel if PP can pull it back together, they may see OLTL as the more viable project to continue. Fans of hip, young soaps should check out Hollyoaks (also on H*l*, it’s amazing! Coronation Street is also an excellent soap!) JMOP.

jimh(leave it to beaver)
jimh(leave it to beaver)

I love Coronation street…the lives of everyday middle class families with real life issues and children who act like real children and the dead stay dead!!!

Matthew Place
Matthew Place

Check out Hollyoaks. It skews younger but has some older characters, too. It’s a great show. So is EastEnders (if you can find it in the US, some PBS stations carry it). Classic and current Aussie soaps like Neighbours, Sons & Daughters, Home & Away, Prisoner are also great soaps to watch. NZ soap Shortland Street is fun but sometimes light entertainment (it’s on the Y as are most of the Aussie soaps). With US soaps down to 4, we have to get our soap “fix” somewhere — and fortunately there are lots of great soaps out there.

Ed Larson
Ed Larson

I doubt that Prospect Park can pull up their pants let alone put together another soap Matthew but I do appreciate your optimism. I don’t like their lack of communication with the fans of both AMC and One Life but that’s my opinion. Sorry, don’t want to go off-topic here – so let me say that I am glad that
younger people are enjoying soaps these days, I hate to think of soaps as a dying genre, I think they can survive in today’s entertainment market if produced and handled properly.

Matthew Place
Matthew Place

I wasn’t being optimistic. It was purely an observation. Period. I agree that soaps can survive if handled properly. Soaps have been having identity crises for some time, both soaps themselves and, unfortunately, viewers — from changing viewing habits to some viewers no longer wanting soaps to be as “broad” in terms of social issues, etc. Of course, soaps have reflected the times (including social issues) in the past and will probably have to continue to do so, if they are to truly survive. I prefer soaps to reflect how (soap) people live and how they cope with life’s and society’s ups and downs, but I know others watch for their own reasons. Many of the soaps I mentioned, past and present, reflect my interest in seeing people deal with life (much as jim said about CS).

Pam
Pam

Love my GH.

Ed Larson
Ed Larson

Well it’s evident that DAYS is concentrating on the younger storylines with summer just ahead of us – don’t soaps generally do that to attract the younger set for the summer months – but it seems to be well executed and well acted – there are so very few shows to follow these days –

Matthew Place
Matthew Place

Yes, soaps traditionally have concentrated on younger storylines in summer months to bring in younger viewers, but these days soaps need to be wooing these younger viewers (and all others as well) year-round. Passions appealed to younger views overall and was given an extra year on TV (even after NBC pulled the plug), thanks to a satellite channel for picking them up. I also agree that Days is one of the better written (and acted) soaps on the air right now.

Patrick
Patrick

DOOL : Sheryl exit

dang it all

she was so real : crying… as she tells Jordan she’s been promoted and moving to Houston

THIS is the ONE time : I hope she is pregnant with Lucas child…. what a way for her to return

sorry to see her go… she could have been a great contributor to the DAYS canvas

Elite Advisors
Elite Advisors

I have a feeling that perhaps that’s the way Sami will be ushered out…finding out about EJ’s affair and falling back to Lucas….

Their Swan Song…

I am ok with that…..EJ is terrific…and now there’s Kassie DePavia coming to DOOL…. that would be chemistry for sure!

4everDAYS
4everDAYS

I’m with you there, Patrick!

GHFAN23
GHFAN23

In my house we represent all those demographics. My mom is 50, I’m 25 and my sister is 12. My mom watches Y&R and GH. My sis and I only watch GH. My sister even tells the kids at her school what’s going on in Port Charles lol! She is the next generation of GH fans!!!

Days Of Our Lives

DAYS OF OUR LIVES: Lucas Says Goodbye To Salem, While Julie Recalls Coming Back To Town

In a very touching episode of Days of our Lives, Tuesday brought with it an emotional goodbye from exiting fan favorite Bryan Dattilo (Lucas), and the soap paying homage to Susan Seaforth Hayes’ 50th anniversary to the day as Julie.

It begins in Horton Town Square where Julie next to the plaque dedicated to her grandparents, Tom and Alice Horton, has a flash back to phone call with Tom five decades ago.

Meanwhile, now broken up with Chloe, and ready to leave Salem to be with his daughter, Allie, Lucas tells Will he is leaving and that he is happy Will and Sonny found their way back to each other.  The two hug it out, and tell each other how proud they are of one another.  Next, Lucas goes to visit his mother, Kate.  In a touching exchange played by Dattilo and Lauren Koslow, viewers were treated to Kate’s pain of the mistakes she made as a mother, and Lucas being forgiving of her.

At Doug’s Place, Julie and Abigail try to figure out how to bring down Stefan and Gabi.  Julie promises to not tell anyone that Abigail is not mentally ill saying. “Your secret is safe with me.”  Next, Chloe happens upon the scene and Julie quickly sees Chloe break down in tears.  She then reveals to Julie, that she and Lucas broke up.  Julie gives Chloe a tissue and some words of advice – the gospel according to Julie – that they were not meant to be, and that Chloe will find true love. After all, after Julie’s other failed relationships, once she was with Doug she found her soulmate, so she knows it can happen.

Photo Credit: JPI Studios

Julie flashes back to speaking with Alice when she worries that Tom would not want her to return to Salem.  For Julie had been in San Francisco, and where she brings up putting her son up for adoption, but how she later raised him and how happy that Eli is her grandson.  She even recalls when JJ got her and other ladies in Salem accidentally high on pot-filled donuts!

When Lucas turns up at the Horton’s everyone is saddened and shocked that he has decided to depart Salem   Julie says Salem will always be his home.  JJ hands Lucas his ornament now, breaking the Christmas tradition early.  Lucas hangs his ornament in another emotional moment.

Next, we see Lucas waiting for a taxi, with his suitcases at Horton Town Square,  He gazes at the Tom and Alice dedication plaque and says, “I’ll be back. someday.” Hankies!

Alone now with Julie, Doug brings out a cake celebrating how it is 50 years since Julie returned to Salem permanently.  Cue the montage … as Doug’s voice is heard singing “The Most Beautiful Girl in the World”, one of the duo’s signature songs, as clips of their love affair played throughout.  We fade to black.

DAYS honored Susan Hayes and gave Brytan Dattilo some heart-tugging moments as he left the canvas as the beloved Lucas.  So what did you think of the episode?  Sad to see Bryan exit?  Happy to see the show wrote in a way to honor Susan’s 50th as Julie? Share your thoughts via the comment section below.

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Breaking News

Gilles Marini Talks The Return Of Ted Laurent, His Co-Stars: Kristian Alfonso, Lauren Koslow & Greg Rikaart On ‘Inside Salem: Days of our Lives’ Podcast’

If you caught this week’s episodes of Days of our Lives, you know that Ted Laurent (Gilles Marini) has resurfaced in Salem and had asked Hope (Kristian Alfonso) for protection from Stefan DiMera, who was responsible for his disappearance in exchange for information on Ben Weston (Rob Scott Wilson).

Now in the latest episode of Inside Salem: Days of our Lives Podcast, actor Gilles Marini chats it up with host, Michael Fairman on what to expect as Ted’s story brings with it many twists and turns; including a potential love triangle.

Marini reveals what he thinks Ted’s weakness ia when the guy has not previously been on the up and up, plus his thoughts on working with three of his co-stars and their characters: Lauren Koslow’s Kate, Kristian Alfonso’s Hope, and Greg Rikaart’s Leo, whom he has shared up to now most of his screen-time.

The talented actor who hails from France, also talks on some other highlights in his career, including one of his big breaks on the beloved ABC drama,  Brothers & Sisters working opposite Rachel Griffiths, and a host of award-winning actors, including Sally Field, and of course, his time on Dancing with the Stars where he became one of the most popular celebrity contestants on the series of all-time.

Later, in the podcast’s dressing room segment, Eric Martsolf (Brady) welcomes Nadia Bjorlin (Chloe) into his digs at DAYS, and then two tease some upcoming #Broe moments.

Check out this excerpt from NBC of Gilles interview below.  Then, make sure to head over to NBC.com to listen to the episode currently streaming there, and on Monday, looks for this episode to be available on all pod platforms, including iTunes for download.

Now, let us know what you think about Ted’s return to DAYS … and if you want him to romance Hope … become a good guy … or get his comeuppance … or all of the above …via the comment section below!

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Breaking News

Days of our Lives and General Hospital Receive Daytime Drama WGA Award Nominations

The nominations have been announced for the 2019 Writer’s Guild Awards for outstanding achievement in television, new media, news, radio/audio, and promotional writing during 2018.

Winners will be honored at the 2019 Writers Guild Awards on Sunday, February 17, 2019, at concurrent ceremonies in New York City and Los Angeles.

In the Daytime Drama category for writing, two soaps will face-off for the prize; NBC’s Days of our Livers and ABC’s General Hospital.  Here are the official nominated head writers and their teams.

Days of Our Lives, Head Writer: Ron Carlivati; Writers: Sheri Anderson, Lorraine Broderick, David Cherrill, Joanna Cohen, Lisa Connor, Carolyn Culliton, Richard Culliton, Rick Draughon,  Cydney Kelley, David Kreizman, David A. Levinson, Rebecca McCarty, Ryan Quan, Dave Ryan, Katherine Schock, Elizabeth Snyder, Tyler Topits.

General Hospital, Head Writers: Shelly Altman, Christopher Van Etten; Writers:Barbara Bloom, Anna Theresa Cascio, Suzanne Flynn, Charlotte Gibson, Lucky Gold, Kate Hall, Elizabeth Korte, Daniel James O’Connor, Donny Sheldon, Scott Sickles.

To check out all the nominations click here.

So, who are you rooting for to take the WGA Award; Days or GH? Comment below.

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GH icon Genie Francis chats with Michael Fairman about her return to the soap as Laura after being taken off-contract earlier this year. Leave A Comment

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