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DAYS and GH Show Increase In Younger Viewers! Daytime Soaps Getting Support From Their Networks!

Photo Credit: HutchinsPhoto.com

Courtesy/NBC

Proof positive that your favorite daytime soaps are holding their own and then some, as we get heavily into the spring of 2014, comes a very upbeat look at the daytime dramas still on the air and the increases they have brought to key female demos and gains in total viewers from a piece in Variety.com!

In addition, with support from the network brass at the top including CBS Daytime’s Angelica McDaniel, NBC’s Bruce Evans and ABC’s Vicki Dummer, soap journalist Michael Maloney told Variety,  “What the soaps seem to have is terrific support from the network. The right people are running them, and each of the remaining shows are doing a great version of their show for their core audience.”

Photo Credit: HutchinsPhoto.com

As for Days of our Lives and General Hospital, these two iconic brands have brought in the some all important younger viewers again.  According to stats in the Variety article: General Hospital has grown from last year by 9% in total viewership (to 3.32 million) but it’s also up by 19% in women 25-54 and by 11% among those 12-34, according to Nielsen. As a result, its median age of 55.5 for the current season is down from 56.1 a year ago. Days of Our Lives is up 10% (to about 3 million viewers), but its biggest gains are among females 12-34; its median age of 57.8 is nearly one full year lower than last year.”

But don’t forget the CBS soaps that are number # 1 and #2, Variety reports while, the CBS soaps skew older, they’re also the most popular overall. The Young and the Restless averages 5.3 million viewers daily and The Bold and the Beautiful bags nearly 4 million.

So soap fans, do you see the difference in the support from the network brass for your favorite shows over the last few years after the demise of four soaps in row?  Are you a younger viewer who has begun to tune-in to one of the four remaining network soaps? And are you glad to see, as much as we are, some solid positive press on the state of the daytime drama? Comment below!

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su0000
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su0000

Yes!! The Young and Restless is any thing but young or restless.. It is senior citizens who are the main characters and the younger ones are gawd awful!! Y&R tries to attract younger ones with grandma and grandpa sex stuff and now they try to make an older women look young by making her pregnant, good grief.. Then they will have Lauren lose the baby because she too old to be a mother.. Fen is at the age of marriage and babies, not Michael and Lauren.. I have found, theses days, when I watch Y&R I laugh a lot at… Read more »

Matthew
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Matthew

I agree! If it wasn’t for Nursing homes Y&R would not be #1.

Mark
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Mark

Love my Days!!!!!!!!!!!!!!!

Joan Faist
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Joan Faist

Glad the networks are again supporting our Soaps. WE don ‘t want talk in the afternoon, we want good stories about good characters we care about. Keep the drama coming!!!!

4everDAYS
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4everDAYS

Days of our Lives and General Hospital are hip and happening!!!

Y&R and B&B are broken hips and helpless!

DOOL and GH…relevant and unique!!!

Skye
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Skye

Now it’s time to bring back amc and oltl!!!!

Justin
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Justin

NO no Skye, get over it oltl and amc will never come back. I have moved on, to the other soaps. gh and days of our lives are on fire. great soaps to watch.

Jonathan
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Jonathan

I agree with Justin. It’s people like Skye that make people think that soap fans are delusional and out of touch with reality.

Skye
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Skye

This can still happen!!!! It’s not to late. I truly believe that abc will bring back those shows. Even as a 30 minutes like B&B. There is a reason why abc is suing pp. The
And beside we can only hope…

Michael
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Michael

It’s great to see the soaps getting positive press.

Johnny
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Johnny

I can understand why Days is on an upswing with younger viewers. They have some really talented teen performers…who are in teenage, age appropriate stories. Casey Moss is outstanding as JJ, and I love his friend Rory. He is such a typical carefree kid. I like Bev, and this new Paige girl is cute too. JJ and Paige are starting one of those old school awkward teen soap romances and it is refreshing and fun and there’s no angst and misery. No teenager is pregnant here…no teenager is getting married…no teenager is desperate to get pregnant…they are just being written… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Days should expand on the Rory character! I see Rory living in a trailer with his mentally abusive and bipoler mother, and his father had abandon them and run off with another woman years ago. Rory has a younger kid brother in foster care because of their mothers mental health issues. Rory had turned to drugs because of his unstable family life(thats the backstory id like for him)…J.J. and Paige are far more interesting than GHs boring T.J. and Molly…i can see Bev as Paiges rival…id like to see that written the way Julie and Susan’s were rivals for the… Read more »

jimh(leave it to beaver)
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jimh(leave it to beaver)

Imo…The actress playing Days’ Paige reminds me of a young Sydney Penny!!!

Johnny
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Johnny

I agree about expanding the rory character. Respectfully, I don’t like the circumstances you present. DAYS has done that story over and over and over….the teen with the crappy, abusive background…they did it with Steve and Adrienne, they did it with Billie and Austin, they did it with April and Emilio, they did it with Nicole and Brandon, they did it with Mim and Connor. For once, I would like to see some teens without all the serious, intense drama that stems from their parents. i would LOVE to see a soap write teens in a Gilmore Girls/Dawson’s Creek kind… Read more »

4everDAYS
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4everDAYS

Yes jimh, I can see that happening! We already had a glimpse of Rory’s mom at the police station after Rory was arrested. It makes sense to me!

Elite Advisors
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Elite Advisors

TJ and Molly are so DULL! It was around this age in the 80’s that the phenomenal Luke and Laura story came about… we all need one of those epic love stories… it has been years! In fact I am still peeved at Tony Geary for saying he wanted to move on from that….

I felt pretty close to the magic when Jack and Phyllis got back together….

Also I have to say Sonny and Brenda had undeniable sparks as well….

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Im agree with you…Shawn, Mimi, Belle and Philip were one of the best teen storylines ever in daytime…let kids be kids. Rory could easily be a Horton…grandson of Sandy Horton, a Days character we havent really heared from in over 30 years…now id like that idea! Maybe Sandy got married and had a son who married Rorys mother at an early age and 9 months later Rory was born…there could be several reasons why he doesnt know he was related to the Hortons…i remeber having hair like Rorys when i was his age…where did that go…lol

jimh(leave it to beaver)
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jimh(leave it to beaver)

In spite of mixed feelings i have with the storylines on both GH and Days im grateful both are doing well enough in the ratings to keep them on the air…im still entertained…also watching B&B!!! I still ocassionally watch Y&R!!!

Brett
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Brett

Such a relief, it was a worrying time when all the soaps were going off the air. I have always watched 4, except I used to have a choice, now I watch the 4 that are on but am very happy with them all 🙂

dmr
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dmr

I absolutely love Casey Moss on DAYS! He is incredibly talented! I’m not a big “Wilson” fan, especially since Will has been recast. I find the pair nauseating. I can’t stand Teresa. Talk about a waste of air-time!

andrew hass
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andrew hass

I’m glad that the networks are behind the soaps.Yeah DOOL and GH attract younger viewers and Y&R and B&B attract older ones but maybe that’s the way each soap likes it.

Bearzy
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Bearzy

Love my General Hospital. Way to go, keep gettn younger and younger 🙂

Iakovos
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Iakovos

I absolutely LOVED the soaps as a teen. I recall the late 1970s when the Rick-Monica-Alan triangle was at the fore on GH. Oh, how we marching band geeks were abuzz. And we loved the drama surrounding the murder of David Hamilton with Leslie taking the charge for her daughter Laura. And I could not get enough Karen Wolek and Marco Dane on OLTL. We all rode the Luke & Laura wave on GH, too, but there was so much more to enjoy as I wasin college and my early 20s. The launch of LOVING, my discovery of THE YOUNG… Read more »

Sharonda
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Sharonda

They need to bring back Santa Barbara! That was my favorite soap. Or 666 Park Avenue which was really good. Yes, I know it wasn’t a serial but I enjoyed it.

jimh(leave it to beaver)
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jimh(leave it to beaver)

I loved both those shows…

Sharon S.
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Sharon S.

I’m still waiting to see the support from ABC / Disney for General Hospital. Not only do they continue to cut General Hospital’s budget every year but not once have they run a GH promo during any of their primetime shows, even though they run promos for their primetime shows during General Hospital every single day. If they’re trying to be supportive of GH, then why not run a promo during some of their primetime scripted soap dramas such as Nashville which stars Jonathan Jackson who used to star on General Hospital? And a GH promo would be perfect to… Read more »

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

I agree…

Patrick
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Patrick

Days of OUR Lives : #1 : the best show : cast aplomb : Salem’ites stand together

Matthew Place
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Matthew Place

Love ’em or hate ’em, WilSon brings in younger viewers as do JJ and even the out of control Teresa. Younger viewers relate to their peers — not their parents — and (usually) don’t have the hang ups their parents do. GH and Days do well online, with GH doing a bit better, actually. PP’s AMC is way down online, yet OLTL viewers are keeping their show relevant as of right now (according to what’s popular on H*l*.) I think OLTL fans may feel if PP can pull it back together, they may see OLTL as the more viable project… Read more »

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

I love Coronation street…the lives of everyday middle class families with real life issues and children who act like real children and the dead stay dead!!!

Matthew Place
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Matthew Place

Check out Hollyoaks. It skews younger but has some older characters, too. It’s a great show. So is EastEnders (if you can find it in the US, some PBS stations carry it). Classic and current Aussie soaps like Neighbours, Sons & Daughters, Home & Away, Prisoner are also great soaps to watch. NZ soap Shortland Street is fun but sometimes light entertainment (it’s on the Y as are most of the Aussie soaps). With US soaps down to 4, we have to get our soap “fix” somewhere — and fortunately there are lots of great soaps out there.

Ed Larson
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Ed Larson

I doubt that Prospect Park can pull up their pants let alone put together another soap Matthew but I do appreciate your optimism. I don’t like their lack of communication with the fans of both AMC and One Life but that’s my opinion. Sorry, don’t want to go off-topic here – so let me say that I am glad that
younger people are enjoying soaps these days, I hate to think of soaps as a dying genre, I think they can survive in today’s entertainment market if produced and handled properly.

Matthew Place
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Matthew Place

I wasn’t being optimistic. It was purely an observation. Period. I agree that soaps can survive if handled properly. Soaps have been having identity crises for some time, both soaps themselves and, unfortunately, viewers — from changing viewing habits to some viewers no longer wanting soaps to be as “broad” in terms of social issues, etc. Of course, soaps have reflected the times (including social issues) in the past and will probably have to continue to do so, if they are to truly survive. I prefer soaps to reflect how (soap) people live and how they cope with life’s and… Read more »

Pam
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Pam

Love my GH.

Ed Larson
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Ed Larson

Well it’s evident that DAYS is concentrating on the younger storylines with summer just ahead of us – don’t soaps generally do that to attract the younger set for the summer months – but it seems to be well executed and well acted – there are so very few shows to follow these days –

Matthew Place
Guest
Matthew Place

Yes, soaps traditionally have concentrated on younger storylines in summer months to bring in younger viewers, but these days soaps need to be wooing these younger viewers (and all others as well) year-round. Passions appealed to younger views overall and was given an extra year on TV (even after NBC pulled the plug), thanks to a satellite channel for picking them up. I also agree that Days is one of the better written (and acted) soaps on the air right now.

Patrick
Guest
Patrick

DOOL : Sheryl exit

dang it all

she was so real : crying… as she tells Jordan she’s been promoted and moving to Houston

THIS is the ONE time : I hope she is pregnant with Lucas child…. what a way for her to return

sorry to see her go… she could have been a great contributor to the DAYS canvas

Elite Advisors
Guest
Elite Advisors

I have a feeling that perhaps that’s the way Sami will be ushered out…finding out about EJ’s affair and falling back to Lucas….

Their Swan Song…

I am ok with that…..EJ is terrific…and now there’s Kassie DePavia coming to DOOL…. that would be chemistry for sure!

4everDAYS
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4everDAYS

I’m with you there, Patrick!

GHFAN23
Guest
GHFAN23

In my house we represent all those demographics. My mom is 50, I’m 25 and my sister is 12. My mom watches Y&R and GH. My sis and I only watch GH. My sister even tells the kids at her school what’s going on in Port Charles lol! She is the next generation of GH fans!!!

Days Of Our Lives

A Martinez Joins the Cast of New Film ‘Ambulance’

Daytime Emmy winner and former star of Santa Barbara, A Martinez (Ex-Cruz) has joined the cast of the upcoming Michael Bay directed action-thriller, Ambulance.

The film stars Jake Gyllenhaal, Yahya Abdul-Mateen II and Eiza Gonzalez and is based off the original Danish Film Ambulancen

According to Deadline, while the plot is being kept under wraps, the pic is expected to be in the spirit of such 1990s action pics Speed and Bad Boys.”

As well as his reprising his role of Eduardo on Days of our Lives recently, Martinez also appeared in Netflix’s Longmire, as well as his recurring roles on the digital drama series,The Bay.

So, intrigued to find out what A will be playing in “Ambulance”?  Would you like to see him back on daytime?  Comment below.

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Days Of Our Lives

Victoria Konefal Returns to Days of our Lives

Cin fans will be happy to know the other half of the DAYS super couple will be back on-screen later this month as Ben (Rob Scott Weston) and Ciara’s (Victoria Konefal) love story is set to continue.

According to Soap Opera Digest, Look for Konefal to first appear back on-screen during the January 28th episode of the NBC daytime drama series.

When the missing in action Ciara returns she will bring with her a new character named Rhodes played by Jason Downs.

No word on how long Konefal’s stay will be this time, since she has been off-contract with the show since last year.

However, reportedly this this will be Ciara in the flesh, not a conjured up or “Vision” of her that comes to Ben in his time of need.

What do you think has happened to Ciara since the car explosion she was supposedly part of? Glad to know Victoria is on her way back on-air to DAYS? Comment below.

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Days Of Our Lives

DAYS Mike Manning On Role in Film ‘Son of the South’: “I Hope it Strengthens the Dialogue Our Country is Currently Having About the Fight for Equality on All Fronts”

Days of our Lives Mike Manning (Charlie) has been one busy actor; not only appearing on the NBC daytime drama series and in the digital drama series, The Bay, but also in the new film Son of the South.

The film will be released on February 5th and was executive produced by Oscar-winning director, Spike Lee.  In story, Son of the South is about the grandson of a Klansman who comes of age in the deep south and eventually joins the Civil Rights Movement. The film is based on Bob Zellner’s autobiography “The Wrong Side of Murder Creek.”

Manning plays the role of Townsend Ellis, and the actor took to his Twitter account on Monday, during Martin Luther King Day, to let his fans know to be on the lookout for the film and why it is such an important piece for our time.   

Mike expressed: ” I think #MLKDay  is a good day to tell you “Son of The South” will be out Feb. 5th. I hope it strengthens the dialogue our country is currently having about the fight for equality on all fronts. Exec produced by Oscar-winner Spike Lee. Proud of this one.@son_movie”

You can check out a trailer for Son of the South below, along with Manning’s tweet.

So, have you been enjoying Mike’s work on DAYS? What do you think of his message sent out yesterday on these important moments of our time? Share your thoughts via the comment section,

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