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Days of our Lives Scores 18 Month High In Key Demo! Moves Ahead Of GH In Latest Ratings!

According to NBC, Days of our Lives has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.   For the week, Days of our Lives averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

“Days” equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). “Days” also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, “Days’” 2.513 million persons for the week was the show’s biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, Days of our Lives was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, Days of our Lives is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, Days of our Lives is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

In addition in the latest ratings via Soap Opera Network, DAYS has moved ahead of GH for the first time in ratings week of May 20-24!

What do you think of DAYS ratings climb?  Enjoying their May Sweeps storylines? Weigh-in?

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HelenGemmarobertheidimissellie Recent comment authors
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jimh
Guest
jimh

Days has been real good these last two weeks…GH has had some good moments too but not nearly as good as Days but that could change later. Both Days and GH are better than OLTL. These are the only three soaps i watch at the moment. Complete lost interest in Y&R and AMC.

Blake
Guest
Blake

Days deserves it, they are on fire lately!

Tristan
Guest
Tristan

Don’t watch Days, but read the previews and reviews of its recent programming. Clearly its May Sweeps was dramatic and successful. Good for Days! GH, on the other hand, followed its phenomenal 50th Anniversary celebration with its weakest, not to mention most perplexing, storytelling of the past year. GH’s ratings and momentum soared with the returns and excellent usage of its veterans (Anna, Robert, Duke, Frisco, Felicia, Laura, Scotty, Lucy), and then dropped when the powers-that-be dumped EVERY SINGLE ONE OF THEM for this dreariest of dreay May Sweeps featuring the atrocious “acting” of the new Morgan and the less-than-successful… Read more »

jimh
Guest
jimh

You are so right…as for Laura i was hoping she would show up at the hospital to see Luke upsetting Scotty…some missed firworks here!

Debbie
Guest
Debbie

I agree Tristan I miss the veterans. They really should give them more airtime.

Patrick
Guest
Patrick

DAYS culminated in several of their key stories…. so, it’s back to relative… for now… I don’t even know what to expect… but it’s intrigueing to guess. Days came together and delivered great story. and WE still want more, whats next… for Kristen, Nick, and Cast Kudos! That’s two good blocks… Kristen – Nick -with Will, packaging it all together … and so on and so on. Kate has been hilarious and up to snuff…. all on her own… no Stefano, and non business…. sans, her does she or doesn’t she… need Rafe. She Wants… and that’s enough… even for… Read more »

Patrick
Guest
Patrick

“Q” mansion and start *owning some.

Patrick
Guest
Patrick

forgot to add…. thank you for saying… miss Kelly Sullivan as whomever?

heidi
Guest
heidi

Well said and very true!!! GH is my fave and I want it to be great everyday… that may be unrealistic… but it can be done! Go for it RC and FV… we know the cast and crew will make it happen… because they are the best… with the exception of a few younger newer castings!

Harlee
Guest
Harlee

Days has been quietly on fire during sweeps…DOOL has had the best sweeps month of the remaining 3. I would then put YR next.

Pat
Guest
Pat

These network press releases should always be taken with a giant grain of salt. No matter how you slice it, these numbers for DOOL are still NOT impressive when you consider how expensive these soaps are to produce, 5x/week, 52 weeks/year. I think that the only reason why DOOL is safe for now is because NBC currently has numerous other questionable areas on their daily schedule. Plus, Sony’s licensing fee for the show must be ridiculously low. At this point, NBC will keep any kernel of programming that’s working even the tiniest amount. Between the Today show’s ratings slippage and… Read more »

Patrick
Guest
Patrick

Minimally, I can’t disagree with you.

I hope… beyond hope, that NBC.. knows that they can’t do without a soap in their line up…

it’s my last defense that soaps stay.

you know… backlash… from the bigger ups….

carla
Guest
carla

No surprise general hospital lost my interest after nurses ball. Congrats days of our lives.

Patrick
Guest
Patrick

#1 OOOHHHH on the 18 month high.

#2 ahead of GH. for us Salem’ites… that’s no surprise.

Wow – Wow – Wow.

Happy dance for DAYS.

Jules
Guest
Jules

Me too, dancing partner! I’m so happy for DAYS! They deserve it! I’ve always loved this show, but these past weeks have been extra exciting and I’m so happy everyone agrees. And it seems like their rating highs from November 2011 (Sami/EJ grief sex), Jan 2013 (Nick and Gabi’s non-wedding + Will’s reveal) and this past month’s, were all featuring plots that I absolutely loved, too. Ha! Oh, and just because I’m SSSSssssoooo over them, suck it GH! Carlivati and Valentini are good, talented guys, but I lost my love for that show years ago thanks to Guza and all… Read more »

brian
Guest
brian

Think I am going to stop caring about the ratings game and just enjoy my show, GH and OLTL.

Long may they live… but I am done with all this network fear rating stuff.

Phil
Guest
Phil

I am not so surprised! Days has been amazing the past couple of weeks… Here is what I say the ratings should be right now:

1. Days
2. GH
3. Y&R
4. B&B

Gemma
Guest
Gemma

Totally agree.

Derrick
Guest
Derrick

Very well deserved. Go DAYS!

Gh lover
Guest
Gh lover

I hope they plan to give Eileen a raise

ricardo
Guest
ricardo

Very good news days of our lives is on fire right now. the ratings are finally showing. its about time. days is my favroite soap right now. i love kristen dimera. she is evil but she fell in love with brady. she called marlena a bitch. that was a very good scene. also kristen begging brady on her knees. that was good. eileen davidson deserves an emmy next year. Susan bring her back. she always says kristen is mean mean mean. lol

Daisy
Guest
Daisy

I watch both shows and right now Days is the show I look forward to watching. I never thought that would be the case!

Mary SF
Guest
Mary SF

I just don’t understand why network brass haven’t put 2 and 2 together and notice that no matter what soap it is, if the storytelling is good, people watch, if the story telling is crappy they stop. Look at Days, lots of great work being done during sweeps, but for weeks before that YAWN. And GH, burning through story line after story line leading up to the 50 anniversary was so HOT– and now melt down–. And I’m faithful to Y&R, but come on, they didn’t even make an effort for Sweeps at all. The only bone they gave us… Read more »

10261991des
Guest
10261991des

I Never Watched The Show,Till It Was On Soap Net…Ilove the story of the gay couple…The blonde..he is Wonderful!1 O truely dont knpw his name…What a Wonderful Actor….He ROCK’s

jimh
Guest
jimh

Chandler Massey plays Will

scott
Guest
scott

I prefer oltl and amc

c.t.
Guest
c.t.

it’s just been a better show, even a storyline I thought would have been awful ( kate & Rafe??) has worked.

hope they keep it up!

AND love the fact Will & Sonny are right in the middle, even during sweeps. sweet kiss yesterday!

Max
Guest
Max

It deserves it the show has been really good. Beside Will & Nick who are doing some great acting.. we have Ejami and that always makes the ratings go up!!

Rich
Guest
Rich

Haven’t watched GH since it,pretty much,became “The Sonny Corinthos Mobster Hour”. DAYS,on the other hand,i’ve watched,on and off,since 1990. More so since OLTL was canned. And it’s actually getting good. Good for you,DAYS!

AJ
Guest
AJ

GH is on it’s last leg.. with this news and ABC obvious hatred of the genre, I think they’ll wrap GH up by fall. ABC made the mistake of announcing the cancellations of AMC/OLTL in the spring, giving people months to complain..this time they’ll “hold their cards” close and announce a month before it happens.

sadiha
Guest
sadiha

Brilliant soap is all I have to say. Finally Days is being appreciated.

Marc
Guest
Marc

Days is the best show left on network . It has been really really good lately !!

Kathy
Guest
Kathy

Days has been great lately. I actually look forward to it each day and it’s been a while since I felt that way about a soap. Hope they keep up the good work and stay on the air for years to come.

Sue
Guest
Sue

I need to start watching Days, I have always watched Y&R..Have not been happy with Y&R the past few years..time to switch I think

Sara
Guest
Sara

SO HAPPY FOR DAYS. SAMI, EJ, NICK, WILL, SONNY, KRISTEN, NICOLE = GOLD

Ces
Guest
Ces

Days has been really good the past two week but what is NOT working and needs to be completely revamped or done away with is: DANIEL & JEN (These two are so boring, I would literally rather watch paint dry!) JJ (the casting on this jerky looking punk is way off and his character is horrible – FFWD) ABIGAIL & CAMERON (Boring!!!) She had more chemistry with Austin HOPE (K.Alfonso being wasted is stupid on Days part!) Not explaining Bo’s absence for all this time is a giant misstep for the show! If we can just get rid of all… Read more »

Elizabeth
Guest
Elizabeth

Hope needs to have a story with Vargus. Hot!

Ces
Guest
Ces

I do see potential there, definitely.

Mo
Guest
Mo

Good. They deserve it. Glad people are watching.

PatF
Guest
PatF

Good for Days.

I think it needs to be called out that Y and R was up 17% for the week in that same demo (18-49) to increase their lead.

Mays sweeps was good for all of the shows, with GH coming in the weakest.

miscrambler
Guest
miscrambler

Freddie Smith, Chandler Massey and Blake Berris have just knocked it out of the park lately. There’s some half-decent other plots going on, but all I really want to do is watch these three masterful performers work the material. Some of the plotting is hackneyed, but there’s been a few interesting twists. The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.

Patrick
Guest
Patrick

You said it perfectly!

The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.

Iakovos
Guest
Iakovos

I try to keep up with all six soaps, althought that means I miss some episodes. I kept up with DAYS this month. It is the newest for me and I have come to really like Salem and its characters. The last two weeks were amazing! I expected some GH letdown after the six months leading to the 50th anniversary. I will say I am a little disappointed with the direction plots are taking. Introduction of new characters is always difficult, moreso when the three are played by actors we love who were once characters we loved. It will take… Read more »

PatF
Guest
PatF

The writing is a lot less frenetic than it was under MAB that’s for sure. I also can’t stand Brooke’s plea to Eric. I find it ridiculous.

janet
Guest
janet

RC is an idiot.he has some of the best soap actors ever ,and what does he do. Turn GH into OLTL. The show has no actual plots except for the ones Ol actors are pushing. Franco is a certifiable psycho. No one wants him to win except RC.I like ME but Silas is dead bury him He has no life. Kiki is another way to destroy GH at the hands of the OL writer. I don’t object to new actors but lets not rewrite the history of GH that Guza made us hate. Where is Anna, Lesley comes on the… Read more »

boes
Guest
boes

This isn’t OLTL either. OLTL – mostly, with some glaring exceptions – was a pretty good show. What’s onscreen with GH right now defies description, it’s so bad.

Elizabeth
Guest
Elizabeth

I think RC was hoping he could keep the GH audience and win over the OLTL audience… instead he is appalling everyone in both camps! I have watched GH since 1980 but these days I wait to see what the boards say before I waste my time on any given day. Decided to do that after the big cheating bait and switch, when they had the Lnl spoiler kiss and then decided their 30 year relationship was no better than an old sweatshirt.

strauss
Guest
strauss

Rubbish!!! That show is boring as hell and it only caters to a certain type of audience, of course they’re tuning in.

nancy dillingham
Guest
nancy dillingham

GH willfully knocked themselves out of the race–going against the fans–and deriding them for caring for the Luke and Laura story. If memory serves, TPTB DID bring back Laura/Genie Francis, didn’t they???? BUT WHERE IS SHE? OH, NO, DID YOU SAY SHE MARRIED SCOTTY? CAN’T BE! Right there is the ratings killer. What cruelty to trot Genie out prior to the 50th anniversary to get loyal fans’ hopes up and then to dash them! Look no further for an answer. GH WOULD HAVE BEEN CANCELLED LONG AGO IF NOT FOR THE LUKE AND LAURA STORY. Alas, no more Douglas Marlands… Read more »

Nikki
Guest
Nikki

Days of Our Lives was very good this week, the climax of the Kristen and Nick/Gabi/Will storylines were very entertaining. However, I believe General Hospital was far better this past week. The Franco reveal, ensemble cast scenes were SO good between the actors and the writing. Lulu remembering her life, after sorting through what she went through with Stavros were incredible and Emme Rylan really shined, not as nuLulu, but as LULU. The Luke/Tracy scenes were, as always, brilliant, with the perfect blend of drama and humor. Maura West proved why she is a multiple Emmy winner in her scenes… Read more »

Elizabeth
Guest
Elizabeth

Stavros was downright ridiculous. No offense to Robert Kelker Kelly, but my Gawd! When Stavros first captured Laura in 1982 he was this nefarious international playboy type that was older than Luke. Now Stavros is this ghoulish vampire wannabe cartoon man, and younger than Laura! (I realize this actor has played the character for awhile, but he is ill-suited to put it mildly. He needs to talk to the people at DOOL and see if he can’ t get badk into the role playing Beau Brady again since Peter Reckel jumped ship. Much better for hm.)

Brenda
Guest
Brenda

I don’t watch Days but I can see why GH is losing viewers. Its been going downhill since the NB and now that they are trying to redeem a serial killer/rapist in two days with a couple of DVDs it can only get worse. Its only a matter of time until it gets canceled if they keep this up.

missellie
Guest
missellie

I never watched DOOL until recently. The sweeps has been really good and I especially enjoyed the Gabi/Nick/Will scenes among many that were good. I watched GH for more years than I care to remember. This version, under RC, is NOT GH. This is all about bringing on three actors that he likes and building stories around them. In addition, he is continually bringing on new characters. Fan favorites are left on the back burner for many days at a time and the stories are ridiculous and they keep getting worse. I finally got the message and stopped watching GH… Read more »

robert
Guest
robert

Days had it’s best May sweep in years. All the other soaps were terrible.

Gemma
Guest
Gemma

While GH was singled by this journalist it might be important to look at the time slots of the shows in question. B&B is opposite DAYS and has become an epic failure due to misogynistic writing and the pushing of everything Logan upon the viewing audience and in doing so TPTB have alienating many people in the fan base of Steffy and Taylor. #savetheforresters or #switchtodays .

Helen
Guest
Helen

Days of our lives has definitely been better lately, with the Todd/Franco storyline I have lost a lot of interest in Gh, its just too unbelievable and silly.

Days Of Our Lives

49th Annual Daytime Emmys Red Carpet Arrivals (Photos)

The 49th Annual Daytime Emmys were held on Friday night and for the first time since 2019 and the coronavirus pandemic, the event was live and the red carpet was back in full swing.

Many of your favorites from Days of our Lives, General Hospital, The Bold and the Beautiful, The Young and the Restless and The Bold and the Beautiful showed their glam side and celebrated being part of the genre with their own fashion statements.  In addition, many notables from daytime talk shows, game shows and more were on-hand and also walked the carpet.

After the arrivals, the nominated guests, cast members, and colleagues went inside to the Pasadena Civic Auditorium for the presentation of the awards which were live on CBS and streamed on Paramount+.  (Find out who won here)

Now below, check out some of the red carpet arrivals from daytime’s biggest night of the year.

Then, let us know, who do you think was the Best Dressed? Who looked most dashing? Which couple complimented each others look, well?  Share your picks and thoughts via the comment section.

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Breaking News

49th Annual Daytime Emmy Awards: General Hospital, B&B’s John McCook and Y&R’s Mishael Morgan Take Top Honors

Friday night, the National Academy of Television Arts and Sciences’ (NATAS) 49th annual Daytime Emmy Awards were handed out in 15 categories on a live telecast on CBS and streaming on Paramount+.  When the dust settled, it was ABC’s General Hospital who took the night’s top prize for Outstanding Daytime Drama Series.

This marks GH’s continued record-breaking number of wins in this category and brings it up to 15 victories for the iconic show, which is currently in its 59th year on the air.  GH’s executive producer, Frank Valentini accepted the award on behalf of everyone connected with the show, when Drew Barrymore presented the final award of the night.

Photo: JPI

The night also brought with it the historic win of The Young and the Restless’ Mishael Morgan (Amanda Sinclair). The actress became the first black actress in Daytime Emmy history to ever take home the Lead Actress Daytime Emmy.  In the emotional highpoint of the evening, in terms of acceptance speeches and significance, Morgan spoke to the current generation breaking glass ceilings.

Morgan expressed: “We are breaking glass ceilings left right and center and I am so honored to be a vessel and to experience this moment. Everybody out there today, we can do this thing called equality and unity together.”  In her speech, Mishael shared: “I was born on a tiny island in the Caribbean, and I’m now standing on an international stage and I am being honored regardless of the color of my skin, regardless of my passport, for being the best at what I do, Now there are little girls around the world and no matter what the industry, the vocation they can strive to be the best.”

Veteran actor, John McCook who has played Eric Forrrester on The Bold and the Beautiful for over 35 years, finally won his first ever Emmy after four previous nominations in the Outstanding Lead Actor in a Drama Series.

Courtesy/CBS

The Supporting Actor and Actress in a Drama Series trophies went to two standouts from General Hospital, Kelly Thiebaud (Britt) and Jeff Kober (Cyrus), while Nicholas Alexander Chavez (Spencer), added another mantle to the GH trophy case with his first win for Outstanding Younger Performer.

Days of our Lives writing team led by Ron Carlivati took home the gold for Outstanding Writing in a Drama Series, while GH won for Direction.

The biggest winner in terms of total gold belonged to The Kelly Clarkson Show. When all was said and done, between the Creative Arts ceremonies held last weekend, and last night, the talk show took home 7 awards including: Outstanding Entertainment Talk Show and Talk Show Host. General Hospital followed with five total wins for Daytime Emmys 2022.

The ceremonies featured DAYS Suzanne Rogers (Maggie) anchoring the Lifetime Achievement Award presentation to her longtime co-star John Aniston (Victor), who was not present, with the help of John’s daughter, Jennifer Aniston, who was seen on tape.

Susan Lucci (Ex-Erica, All My Children) made her first public appearance since the passing of her beloved husband, Helmut Huber and introduced the In Memoriam segment.  Grammy-winner Michael Bolton performed his classic tune “How Am I Supposed to Live Without You” during the tribute.

Entertainment Tonight’s Kevin Frazier and Nischelle Turner were the hosts for the telecast, and with the overturning of the Supreme Court Roe vs. Wade decision on everyone’s mind last night, Turner gave a nod to how she and so many others felt, when Frazier told her how nice she looked in her dress. Nishcelle commented, “I chose this dress. It was my choice.”  That moment received huge applause from the audience in attendance.

Check out the full winners circle list from last night’s 49th Annual Daytime Emmy Awards below. 

Then let us know, are you happy with the results? Who were you most thrilled to see take home an Emmy? What did you think of the telecast? Share your thoughts in the comment section.

Outstanding Daytime Drama Series

General Hospital 

Outstanding Lead Performance in a Daytime Drama, Actress

Mishael Morgan, The Young and the Restless

Outstanding Lead Performance In A Daytime Drama, Actor

John McCook, The Bold and the Beautiful

Outstanding Supporting Performance, Actor, in a Daytime Drama

Jeff Kober, General Hospital

Outstanding Supporting Performance, Actress, in a Daytime Drama

Kelly Thiebaud, General Hospital

Outstanding Younger Performer in a Drama Series

Nicholas Chavez, General Hospital

Outstanding Writing Team For a Daytime Drama

Days of Our Lives

Outstanding Directing Team for a Drama Series

General Hospital

Outstanding Game Show Host

Steve Harvey, Family Feud 

Outstanding Game Show

Jeopardy!

Outstanding Entertainment News Series

Entertainment Tonight

Outstanding Entertainment Talk Show Host

Kelly Clarkson, The Kelly Clarkson Show

Outstanding Entertainment Talk Show

Kelly Clarkson, The Kelly Clarkson Show

Outstanding Informative Talk Show Host

Tamron Hall, Tamron Hall

Outstanding Informative Talk Show

Turning the Tables with Robin Roberts 

 

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Breaking News

Lamon Archey and Sal Stowers Exit Days of our Lives

Coming up on Days of our Lives, both Lani and Eli Grant will be written off the canvas to facilitate the departures of Lamon Archey (Eli) and Sal Stowers (Lani).

According to the latest issue of Soap Opera Digest on newsstands now, Archey who stepped into the role in 2017, has made the decision to leave the long-running NBC soap opera, and will last air the week of July 4.

As for Stowers, she will last air on Friday, July 1st, and given her current storyline, it looks like Lani, who has confessed to murdering TJ (William Christian), will either be sent to prison, or will exit Salem with Eli.

This would not be the first-time that Stowers has departed DAYS.  After her debut in 2015, she was off the Salem canvas for a six-month break in 2016, before returning to the show through 2022.

We will share more information on Lamon and Sal’s exits as it comes to light.

For now, how do you feel about Lamon and Sal leaving Days of our Lives? Comment below.

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Cameron Mathison talks with Michael Fairman on taking on the role of GH’s Drew Cain, the latest developments in Port Charles for Drew. his busy career outside of soaps and the loss of his mother and his public battle with cancer.Leave A Comment
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