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Days of our Lives Scores 18 Month High In Key Demo! Moves Ahead Of GH In Latest Ratings!

According to NBC, Days of our Lives has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.   For the week, Days of our Lives averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

“Days” equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). “Days” also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, “Days’” 2.513 million persons for the week was the show’s biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, Days of our Lives was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, Days of our Lives is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, Days of our Lives is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

In addition in the latest ratings via Soap Opera Network, DAYS has moved ahead of GH for the first time in ratings week of May 20-24!

What do you think of DAYS ratings climb?  Enjoying their May Sweeps storylines? Weigh-in?

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HelenGemmarobertheidimissellie Recent comment authors
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jimh
Guest
jimh

Days has been real good these last two weeks…GH has had some good moments too but not nearly as good as Days but that could change later. Both Days and GH are better than OLTL. These are the only three soaps i watch at the moment. Complete lost interest in Y&R and AMC.

Blake
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Blake

Days deserves it, they are on fire lately!

Tristan
Guest
Tristan

Don’t watch Days, but read the previews and reviews of its recent programming. Clearly its May Sweeps was dramatic and successful. Good for Days! GH, on the other hand, followed its phenomenal 50th Anniversary celebration with its weakest, not to mention most perplexing, storytelling of the past year. GH’s ratings and momentum soared with the returns and excellent usage of its veterans (Anna, Robert, Duke, Frisco, Felicia, Laura, Scotty, Lucy), and then dropped when the powers-that-be dumped EVERY SINGLE ONE OF THEM for this dreariest of dreay May Sweeps featuring the atrocious “acting” of the new Morgan and the less-than-successful… Read more »

jimh
Guest
jimh

You are so right…as for Laura i was hoping she would show up at the hospital to see Luke upsetting Scotty…some missed firworks here!

Debbie
Guest
Debbie

I agree Tristan I miss the veterans. They really should give them more airtime.

Patrick
Guest
Patrick

DAYS culminated in several of their key stories…. so, it’s back to relative… for now… I don’t even know what to expect… but it’s intrigueing to guess. Days came together and delivered great story. and WE still want more, whats next… for Kristen, Nick, and Cast Kudos! That’s two good blocks… Kristen – Nick -with Will, packaging it all together … and so on and so on. Kate has been hilarious and up to snuff…. all on her own… no Stefano, and non business…. sans, her does she or doesn’t she… need Rafe. She Wants… and that’s enough… even for… Read more »

Patrick
Guest
Patrick

“Q” mansion and start *owning some.

Patrick
Guest
Patrick

forgot to add…. thank you for saying… miss Kelly Sullivan as whomever?

heidi
Guest
heidi

Well said and very true!!! GH is my fave and I want it to be great everyday… that may be unrealistic… but it can be done! Go for it RC and FV… we know the cast and crew will make it happen… because they are the best… with the exception of a few younger newer castings!

Harlee
Guest
Harlee

Days has been quietly on fire during sweeps…DOOL has had the best sweeps month of the remaining 3. I would then put YR next.

Pat
Guest
Pat

These network press releases should always be taken with a giant grain of salt. No matter how you slice it, these numbers for DOOL are still NOT impressive when you consider how expensive these soaps are to produce, 5x/week, 52 weeks/year. I think that the only reason why DOOL is safe for now is because NBC currently has numerous other questionable areas on their daily schedule. Plus, Sony’s licensing fee for the show must be ridiculously low. At this point, NBC will keep any kernel of programming that’s working even the tiniest amount. Between the Today show’s ratings slippage and… Read more »

Patrick
Guest
Patrick

Minimally, I can’t disagree with you.

I hope… beyond hope, that NBC.. knows that they can’t do without a soap in their line up…

it’s my last defense that soaps stay.

you know… backlash… from the bigger ups….

carla
Guest
carla

No surprise general hospital lost my interest after nurses ball. Congrats days of our lives.

Patrick
Guest
Patrick

#1 OOOHHHH on the 18 month high.

#2 ahead of GH. for us Salem’ites… that’s no surprise.

Wow – Wow – Wow.

Happy dance for DAYS.

Jules
Guest
Jules

Me too, dancing partner! I’m so happy for DAYS! They deserve it! I’ve always loved this show, but these past weeks have been extra exciting and I’m so happy everyone agrees. And it seems like their rating highs from November 2011 (Sami/EJ grief sex), Jan 2013 (Nick and Gabi’s non-wedding + Will’s reveal) and this past month’s, were all featuring plots that I absolutely loved, too. Ha! Oh, and just because I’m SSSSssssoooo over them, suck it GH! Carlivati and Valentini are good, talented guys, but I lost my love for that show years ago thanks to Guza and all… Read more »

brian
Guest
brian

Think I am going to stop caring about the ratings game and just enjoy my show, GH and OLTL.

Long may they live… but I am done with all this network fear rating stuff.

Phil
Guest
Phil

I am not so surprised! Days has been amazing the past couple of weeks… Here is what I say the ratings should be right now:

1. Days
2. GH
3. Y&R
4. B&B

Gemma
Guest
Gemma

Totally agree.

Derrick
Guest
Derrick

Very well deserved. Go DAYS!

Gh lover
Guest
Gh lover

I hope they plan to give Eileen a raise

ricardo
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ricardo

Very good news days of our lives is on fire right now. the ratings are finally showing. its about time. days is my favroite soap right now. i love kristen dimera. she is evil but she fell in love with brady. she called marlena a bitch. that was a very good scene. also kristen begging brady on her knees. that was good. eileen davidson deserves an emmy next year. Susan bring her back. she always says kristen is mean mean mean. lol

Daisy
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Daisy

I watch both shows and right now Days is the show I look forward to watching. I never thought that would be the case!

Mary SF
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Mary SF

I just don’t understand why network brass haven’t put 2 and 2 together and notice that no matter what soap it is, if the storytelling is good, people watch, if the story telling is crappy they stop. Look at Days, lots of great work being done during sweeps, but for weeks before that YAWN. And GH, burning through story line after story line leading up to the 50 anniversary was so HOT– and now melt down–. And I’m faithful to Y&R, but come on, they didn’t even make an effort for Sweeps at all. The only bone they gave us… Read more »

10261991des
Guest
10261991des

I Never Watched The Show,Till It Was On Soap Net…Ilove the story of the gay couple…The blonde..he is Wonderful!1 O truely dont knpw his name…What a Wonderful Actor….He ROCK’s

jimh
Guest
jimh

Chandler Massey plays Will

scott
Guest
scott

I prefer oltl and amc

c.t.
Guest
c.t.

it’s just been a better show, even a storyline I thought would have been awful ( kate & Rafe??) has worked.

hope they keep it up!

AND love the fact Will & Sonny are right in the middle, even during sweeps. sweet kiss yesterday!

Max
Guest
Max

It deserves it the show has been really good. Beside Will & Nick who are doing some great acting.. we have Ejami and that always makes the ratings go up!!

Rich
Guest
Rich

Haven’t watched GH since it,pretty much,became “The Sonny Corinthos Mobster Hour”. DAYS,on the other hand,i’ve watched,on and off,since 1990. More so since OLTL was canned. And it’s actually getting good. Good for you,DAYS!

AJ
Guest
AJ

GH is on it’s last leg.. with this news and ABC obvious hatred of the genre, I think they’ll wrap GH up by fall. ABC made the mistake of announcing the cancellations of AMC/OLTL in the spring, giving people months to complain..this time they’ll “hold their cards” close and announce a month before it happens.

sadiha
Guest
sadiha

Brilliant soap is all I have to say. Finally Days is being appreciated.

Marc
Guest
Marc

Days is the best show left on network . It has been really really good lately !!

Kathy
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Kathy

Days has been great lately. I actually look forward to it each day and it’s been a while since I felt that way about a soap. Hope they keep up the good work and stay on the air for years to come.

Sue
Guest
Sue

I need to start watching Days, I have always watched Y&R..Have not been happy with Y&R the past few years..time to switch I think

Sara
Guest
Sara

SO HAPPY FOR DAYS. SAMI, EJ, NICK, WILL, SONNY, KRISTEN, NICOLE = GOLD

Ces
Guest
Ces

Days has been really good the past two week but what is NOT working and needs to be completely revamped or done away with is: DANIEL & JEN (These two are so boring, I would literally rather watch paint dry!) JJ (the casting on this jerky looking punk is way off and his character is horrible – FFWD) ABIGAIL & CAMERON (Boring!!!) She had more chemistry with Austin HOPE (K.Alfonso being wasted is stupid on Days part!) Not explaining Bo’s absence for all this time is a giant misstep for the show! If we can just get rid of all… Read more »

Elizabeth
Guest
Elizabeth

Hope needs to have a story with Vargus. Hot!

Ces
Guest
Ces

I do see potential there, definitely.

Mo
Guest
Mo

Good. They deserve it. Glad people are watching.

PatF
Guest
PatF

Good for Days.

I think it needs to be called out that Y and R was up 17% for the week in that same demo (18-49) to increase their lead.

Mays sweeps was good for all of the shows, with GH coming in the weakest.

miscrambler
Guest
miscrambler

Freddie Smith, Chandler Massey and Blake Berris have just knocked it out of the park lately. There’s some half-decent other plots going on, but all I really want to do is watch these three masterful performers work the material. Some of the plotting is hackneyed, but there’s been a few interesting twists. The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.

Patrick
Guest
Patrick

You said it perfectly!

The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.

Iakovos
Guest
Iakovos

I try to keep up with all six soaps, althought that means I miss some episodes. I kept up with DAYS this month. It is the newest for me and I have come to really like Salem and its characters. The last two weeks were amazing! I expected some GH letdown after the six months leading to the 50th anniversary. I will say I am a little disappointed with the direction plots are taking. Introduction of new characters is always difficult, moreso when the three are played by actors we love who were once characters we loved. It will take… Read more »

PatF
Guest
PatF

The writing is a lot less frenetic than it was under MAB that’s for sure. I also can’t stand Brooke’s plea to Eric. I find it ridiculous.

janet
Guest
janet

RC is an idiot.he has some of the best soap actors ever ,and what does he do. Turn GH into OLTL. The show has no actual plots except for the ones Ol actors are pushing. Franco is a certifiable psycho. No one wants him to win except RC.I like ME but Silas is dead bury him He has no life. Kiki is another way to destroy GH at the hands of the OL writer. I don’t object to new actors but lets not rewrite the history of GH that Guza made us hate. Where is Anna, Lesley comes on the… Read more »

boes
Guest
boes

This isn’t OLTL either. OLTL – mostly, with some glaring exceptions – was a pretty good show. What’s onscreen with GH right now defies description, it’s so bad.

Elizabeth
Guest
Elizabeth

I think RC was hoping he could keep the GH audience and win over the OLTL audience… instead he is appalling everyone in both camps! I have watched GH since 1980 but these days I wait to see what the boards say before I waste my time on any given day. Decided to do that after the big cheating bait and switch, when they had the Lnl spoiler kiss and then decided their 30 year relationship was no better than an old sweatshirt.

strauss
Guest
strauss

Rubbish!!! That show is boring as hell and it only caters to a certain type of audience, of course they’re tuning in.

nancy dillingham
Guest
nancy dillingham

GH willfully knocked themselves out of the race–going against the fans–and deriding them for caring for the Luke and Laura story. If memory serves, TPTB DID bring back Laura/Genie Francis, didn’t they???? BUT WHERE IS SHE? OH, NO, DID YOU SAY SHE MARRIED SCOTTY? CAN’T BE! Right there is the ratings killer. What cruelty to trot Genie out prior to the 50th anniversary to get loyal fans’ hopes up and then to dash them! Look no further for an answer. GH WOULD HAVE BEEN CANCELLED LONG AGO IF NOT FOR THE LUKE AND LAURA STORY. Alas, no more Douglas Marlands… Read more »

Nikki
Guest
Nikki

Days of Our Lives was very good this week, the climax of the Kristen and Nick/Gabi/Will storylines were very entertaining. However, I believe General Hospital was far better this past week. The Franco reveal, ensemble cast scenes were SO good between the actors and the writing. Lulu remembering her life, after sorting through what she went through with Stavros were incredible and Emme Rylan really shined, not as nuLulu, but as LULU. The Luke/Tracy scenes were, as always, brilliant, with the perfect blend of drama and humor. Maura West proved why she is a multiple Emmy winner in her scenes… Read more »

Elizabeth
Guest
Elizabeth

Stavros was downright ridiculous. No offense to Robert Kelker Kelly, but my Gawd! When Stavros first captured Laura in 1982 he was this nefarious international playboy type that was older than Luke. Now Stavros is this ghoulish vampire wannabe cartoon man, and younger than Laura! (I realize this actor has played the character for awhile, but he is ill-suited to put it mildly. He needs to talk to the people at DOOL and see if he can’ t get badk into the role playing Beau Brady again since Peter Reckel jumped ship. Much better for hm.)

Brenda
Guest
Brenda

I don’t watch Days but I can see why GH is losing viewers. Its been going downhill since the NB and now that they are trying to redeem a serial killer/rapist in two days with a couple of DVDs it can only get worse. Its only a matter of time until it gets canceled if they keep this up.

missellie
Guest
missellie

I never watched DOOL until recently. The sweeps has been really good and I especially enjoyed the Gabi/Nick/Will scenes among many that were good. I watched GH for more years than I care to remember. This version, under RC, is NOT GH. This is all about bringing on three actors that he likes and building stories around them. In addition, he is continually bringing on new characters. Fan favorites are left on the back burner for many days at a time and the stories are ridiculous and they keep getting worse. I finally got the message and stopped watching GH… Read more »

robert
Guest
robert

Days had it’s best May sweep in years. All the other soaps were terrible.

Gemma
Guest
Gemma

While GH was singled by this journalist it might be important to look at the time slots of the shows in question. B&B is opposite DAYS and has become an epic failure due to misogynistic writing and the pushing of everything Logan upon the viewing audience and in doing so TPTB have alienating many people in the fan base of Steffy and Taylor. #savetheforresters or #switchtodays .

Helen
Guest
Helen

Days of our lives has definitely been better lately, with the Todd/Franco storyline I have lost a lot of interest in Gh, its just too unbelievable and silly.

Days Of Our Lives

DAYS Head Scribe, Ron Carlivati, Shares On Marlena’s Possession 2.0: “We Decided John Needs To Get On To This Sooner Than He Did In The Original, Because That’s What The Audience Would Expect”

As viewers of NBC’s Days of our Lives are watching the revisiting of the classic possession storyline revisited with its 2021 version 2.0, the stage is being set for plenty of devilish drama, now that good doc, Marlena Evans (Deidre Hall) is once again in the grips of evil.

We have already seen her with yellow eyes, conjuring up some demonic plans, and of course, the devil trying to pull the wool over the eyes of Marlena’s husband, John Black (Drake Hogestyn).

Photo: NBC

Back in the 1994/95 version of this storyline, Father John emerged and exorcised the demon from Marlena, so he knows a thing or two about being possessed, and the horrors it caused to Marlena, and the town of Salem 25 years ago, and as we have seen John is very, very concerned about all this talk of Marlena being possessed by the devil from the script that Johnny (Carson Boatman)  is set to make into a film on Sami’s life story.

Current Days of our Lives head writer, Ron Carlivati, spoke with Soap Opera Digest in their latest issue on newsstands now, about his plans and the creation of the 2021 possession storyline. Ron revealed that John is not going to be in the dark for long, sharing: “John has been through this, so the devil isn’t going to be able to pull the wool over his eyes the way he did the first time.”

Carlivati also added: “Even though all soap opera stories, I would argue, depend on some characters being a little bit dumb, in this case, we decided John needs to get on to this sooner than he did in the original because that’s what they audience would expect.  Look for the story to move along at a pretty good clip. We are not rushing, anything by any means – we are having so much fun with the story, but it was important to us that John not look stupid here so he starts to suspect something is wrong with her pretty soon.”

So, are you glad that John will not be completely dumped? Will Father John return to save the day? Are you enjoying the story thus far? Share your thoughts in the comment section below!

Then, check out our recent interview with Ron all about the creation of DAYS limited-series, Days of our Lives: Beyond Salem still streaming on Peacock.

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Days Of Our Lives

DAYS OF OUR LIVES: Marlena Becomes Possessed … Again!

On Tuesday’s episode of Days of our Lives, the devil had his way with his favorite person, Dr. Marlena Evans (Deidre Hall)! In story, leave it to Marlena to save Doug (Bill Hayes) by giving herself up to Satan!

As Doug revealed himself to be Satan while in a therapy session with Marlena in her office, a shook Marlena tries to comprehend what is happening! When the devil says if Marlena won’t accept him in, she will punish Doug, he does just that.

Photo: JPI

Poor Doug is left writhing in pain and on the floor, crying out for help! When we come back to the scene Marlena is not exactly right near his body, but sort of overlooking what is happening. Julie (Susan Seaforth Hayes) rushes into Marlena’s office to find Doug as Marlena stares blankly. Eventually, she calls for help.

After Doug is put in a hospital room and is monitored, Kayla (Mary Beth Evans) and Tripp (Lucas Adams) can’t find anything wrong with him. Meanwhile, Julie finds Marlena at the nurses station and asks what happened with Doug during their therapy session.  Marlena flashes back to what led to Doug writing on the floor, and clearly something is way off with Marlena, because she has now become possessed.

Later, Julie sits by Doug’s hospital bed as he opens his eyes, as he tells his beloved wife, “He left me and went in to her.”  A confused Julie is left to ponder what on earth Doug could be talking about.

When Marlena comes home to John (Drake Hogestyn) – who is already concerned with Johnny (Carson Boatman) being set on making a movie of Sami’s life story which includes points on Marlena’s original possession – she tells him Doug collapsed in her office. When the two hug, Marlena slowly opens her eyes  revealing that they are glowing yellow.  Yup! We are off to the races. Marlena is now once again possessed.

So, what did you think about the scenes between Deidre Hall and Bill Hayes? Are you enjoying the revisiting of the infamous ‘possession’ storyline thus far? Comment below.

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Days Of Our Lives

Days of our Lives Kicks-Off Possession Storyline Revisted with ‘Doug’ Twist Cliffhanger, Followed by Fall Preview

Did the ‘Devil’ make them do it? Doug Williams  (Bill Hayes) is Satan? In what can only be described as major surprise twist on NBC’s Days of our Lives, for weeks, fans have thought they were about to embark on another dementia or Alzheimer’s storyline on the soaps with another beloved character.

However, Days head writer, Ron Carlivati ,and his writing team came up with a way to make it seem like this may be Doug’s fate only to use the long-running character as the impetus to bring the classic possession storyline back on the air some 25 years later.

It all goes down after Kayla (Mary Beth Evans) calls Marlena (Deidre Hall) to ask him to see Doug, after his MRI and other tests proved inconclusive for dementia, etc, to see if Dr. Evans can assess him.  The phone call to Marlena happened after John (Drake Hogestyn) was discussing the past, since Johnny (Carson Boatman) is ramping up to a shoot a movie on Sami’s life, that will include the time that Sami walked in on John and Marlena having sex, which caused Sami to act out for years and years.

 

However, and this is key, John tells Marlena that moment in time also left her alone and vulnerable to the darkest time in her life – alluding to when she became possessed by the devil – and Marlena was clearly having difficulty admitting that or going down that road of remembrance, when the phone call from Kayla saved her from digging deeper into the past.  Well now, John and Marlena may never have that conversation as she is primed to once again become possessed.

Meanwhile, Johnny is reading Will’s script for the Sami movie, and is shocked to read in it that Marlena was once possessed by the devil, as John takes out a dusty box with his Father John collar, a bible, and a news clipping of Marlena being possessed.  John is feeling that this movie will bring bad things on to all those he loves, especially Doc, and he looks to be right!

Now at her office with Doug, he admits he knows something is wrong.  He acts out and does strange things and does not know why.  Marlena brings up why Doug locked Julie (Susan Seaforth Hayes) in a freezer by accident. Doug gets adamant saying: “That was no accident. I locked that bitch in there on purpose.”  Marlena is shocked at his word and tone.  Then as Doug laughs, he says, “I’m not Doug.”  Next thing you know, the lowered voice of Satan comes out of Doug’s mouth and he tells Doc, “It’s been over 25 years Marlena. But did you really think I wouldn’t come back for you?” End of episode.  Great cliffhanger!

Now, check out the fall preview released following the airing of Friday’s episode by NBC below, which teases more demonic moments on Days. Then let us know in the comment section, what you thought of the ‘Doug’ twist as the possession storyline begins?

Plus, make sure to cast your vote in ‘Michael’s Poll’ of the week on the revisiting of this classic tale now in 2021 below the preview.

Ec

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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