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Denver Post: "OLTL soon to announce deal to live for two more years"

This weekend The Denver Post’s, Joanne Ostrow has an article about the state of daytime titled: It’s a New Dawn for Daytime as Sun Sets on Oprah, 2 Soaps.” In it, she discusses the current cost-cutting measures soaps and other daytime programming are going through to endure, and how As the World Turns and Guiding Light recently faded to black.

However, there was one very  interesting quote that Ostrow reported: “ABC owns its soaps, unlike the CBS relationship with P&G.  ABC’s One Life to Live is soon to announce a deal to live two more years.”

Ostroff also interviewed TV Guide’s Michael Logan, who offered up this interesting comparison in how networks and advertisers view the soaps, when in fact even soaps are higher in ratings then some Emmy Award winning primetime television dramas.  Logan stated, “Mad Men, draws some 2 million viewers a week on AMC while As the World Turns was canceled with 2.5 million watching five days a week.”

The Post goes on to say,  “The industry is in flux, scrambling for new economic models, determined to find less expensive ways to draw audiences. Network executives don’t talk about creating mass hits; they talk about efficiently filling airtime.”

So let’s hope this One Life to Live deal will give the struggling soap a chance to climb the ladder in the daytime ratings , so that it can live more lives.

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deb
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deb

As long as they keep hiring talent like the Ford brothers will not help them. After Friday’s show I have my doubts that it should. Some how drivers ED isn’t my idea of a soap. Nor is watching the texting for almost an hour! Sorry if they want to use the kids like this send them to the Disney channel.

A nice six pack abs only gets you so far.

brian
Guest
brian

here’s a quote from Nelson Branco’s “The Soapgeist” for Sept 27, 2010 about the Driver’s Ed scene…

“whether it’s Todd and Téa sailing around New York City or Darren taking a driver’s lesson (which was hilarious, btw). On this show, looks are just as important as what’s script deep.”

I thought it was pretty funny as well.

Charles
Guest
Charles

Why would they be signing a two year deal? ABC owns all three of their soaps. This soonds suspect to me.

Brian
Guest
Brian

Why do so many people dislike the Ford family? I have watched this show since 1984, and i quite like them. I can’t wait for the father to appear. I think people should give them a little more time and see where things go. I think we were meant to dislike Robert Ford, and since so many people do, haven’t the producer done their job?

Charles
Guest
Charles

I do not necessarily dislike the Ford family, I just think there are too many of them brought on and way too soon. I like Ford and James, Nate is okay, but Inez is totally miscast. Had they stuck to just James and Ford, it may have been okay. Heck, they could have stuck with Inez and Nate and left the reveal of their ties to her other two sons til MUCH later…..after we had more of a chance to get invested in any of these characters. Too much, too soon, bad casting with Inez, and what appears to be… Read more »

semaj
Guest
semaj

happy to see oltl renewed for two more years

Val
Guest
Val

So, TPTB are “scrambling for new economic models, determined to find less expensive ways to draw audiences”…Really? Why not try this…cater to your loyal, long-time fan base (you know who we are, the ones who have stood by the show through thick and thin) and GET RID OF THE DEAD WOOD!…all the new characters, like the shirtless brothers and their “oh, woe is me” mother, and the newest heroine of the show, Dani. (maybe just less airtime for her). Get back to the veterans, ES, RSW, HBS, RS, KD and JvD (even though he hasn’t been on OLTL as long).… Read more »

michael
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michael

MIchael Logan’s comment comparing the ratings of ATWT to Mad Men is narrow-minded and doesn’t tell the full story. Yes the ratings are slightly higher, but ATWT has absolutely no resale value – Mad Men gets revenue from DVDs, foreign rights, and will be packaged for syndication at a whopping cost for the network. Also, what are the production costs? Soaps costs lots of money to make them look good, I’m sure Mad Men costs more, but again the costs are offset by other forms of revenue than just network advertising. I love soaps and have been watching since the… Read more »

Torrey
Guest
Torrey

I think one of the biggest problems with the soap industry is that the writers are not staying true to the characters on the show, and they aren’t listening to their audiences anymore. They spend way too much time focusing in on the younger demographic, and are neglecting their hard core, long-time fan base. Look at AMC for the biggest example of this…..the writers have completely desimated this once glorious show, and it is completely unwatchable. Although, I don’t understand why OLTL is always the show that people are under fire for….it’s one of the better soaps on ABC. It’s… Read more »

Val
Guest
Val

I agree with you Torrey. That is exactly what I was talking about in my post above. STOP THE INSANITY already with the teen stories. I DO NOT care about Destiny and Darren and Dani and Nate and their drivers ed. class. These scenes were absolutely ridiculous and a waste of time. I FF through all the teen-scenes. Starr, Cole, Langston and Markko were enough, all the newbies are OVERKILL!

O
Guest
O

OLTL will get some of the viewers who used to watch “The World Turns” and I will watch it when Reva (Kim Zimmer) debuts this week on it.

Michelle
Guest
Michelle

OLTL may get some of the viewers who used to watch ATWT, but I sure as hell won’t be one of them. For me as well as other’s, there is no other soap that can replace ATWT.

General Hospital

GH’s Kristina Wagner On Felicia’s Concern Over Maxie’s Emotional State

While Maxie (Kirsten Storms) knows exactly where baby Louise is, not many other people know, especially her mother, Felicia (Kristina Wagner).

Now, with Kristina Wagner back on-contract at General Hospital, it opens up more angles to play in the ongoing saga of “What happened to Maxie and Peter’s (Wes Ramsey) Baby?”

GH viewers know that Louise is “Bailey” and being taken of by Brook Lynn Quartermaine (Amanda Setton).  However, according to the latest issue of Soap Opera Digest on newsstands now, look for Felicia to be very worried over Maxie’s attitude toward finding her baby.

Wagner shared to SOD on Felicia: “She is absolutely concerned about Maxie. Why is she behaving this way? Is she traumatized to a point where she is not frantically looking for her baby?”

The actress goes on to say about her alter-ego: “Felicia thinks ‘What is wrong with you?  Your baby’s missing. Why are you not (falling apart)?’ And Maxie says, ‘I have to stay calm for my other children.’  She has a way of justifying it, but Felicia is questioning Maxie’s behavior.”

Look for Felicia to be more determined than ever to help find Maxie’s baby, which we know could spell trouble for everyone!

So, do you hope Felicia learns the truth about Louise, and helps Maxie with her cover-up? Or do you hope Felicia helps get the little one back in Maxie’s arms sooner than later? Share your thoughts in the comment section below.

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B&B’s Lawrence Saint-Victor and Thorsten Kaye to Guest on THE TALK

Coming up on the Monday, January 17th episode of CBS’ The Talk, look for The Bold and the Beautiful’s Lawrence Saint-Victor (Carter) and Thorsten Kaye (Ridge) to make an appearance.

The B&B duo will chat on their current story-arcs; while Lawrence will also speak about being a writer on the daytime soap opera.

In addition, the two B&B stars are on-hand to promote The Talk’s co-host Akbar Gbajabiamila upcoming appearance on the Tuesday, January 18th episode of The Bold and the Beautiful.

Look for Akbar to take on the role of “Max” who said to be a Forrester Creations executive.

So, next week will you be checking out Monday’s episode of The Talk … and Tuesday’s B&B? Comment below.

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Remembering One Life to Live on the 10th Anniversary of its Final Episode on ABC

Today marks the 10th anniversary of the final broadcast of ABC’s One Life to Live. The beloved soap opera was canceled back in April of 2011 along with All My Children, and continued to air till January 13, 2012.

As the story goes, after some false starts, the show wound up in the hands of Prospect Park in an attempted online reboot of the series which lasted some 40 plus episodes, and one season on Hulu in 2013.

Photo: ABC Archives

Agnes Nixon’s brainchild first took to the airwaves back on July 15, 1968 on ABC, and tackled many of the social issues of our time, delivered unforgettable performances, beloved soap on-screen couples, and often humorous and edgy storylines.

When the soap was initially canceled by ABC, we took to our former site to share our thoughts in the piece here back in 2011.

Photo: JPI

At the end of its 43-year-run it was then EP Frank Valentini and head writer Ron Carlivati who took the show to third place in the ratings among six soaps, and delivered a one-two punch of heart, humor, and drama to close out the ABC run of  One Life. (We have posted the final episode below).

Photo: ABC

Through the years the actors who graced the screen were ,and are, some of the all-time great actresses including: Erika Slezak, Robin Strasser, Judith Light, Jessica Tuck, Susan Haskell, and so many more.

Photo: ABC Archives

It also brought us the talented actors including: Al Freeman Jr., Roger Howarth, Trevor St. John, Gerald Anthony, Michael Zaslow, Robert S. Woods, Ryan Phillippe, Nathan Fillion, and the list goes on.

Photo: ABC

Below, rewatch the final episode, and the extremely well-crafted and delivered speech given by the character of Viki on the penultimate episode, how soap operas touch so many lives a la “Fraternity Row” (But, as we all know, the show was speaking directly to the longtime viewers at home about their cancellation!)

Those videos are followed two emotional interviews we conducted on the final press day of ABC’s One Life to Live with Kassie DePaiva and Kristen Alderson, then Hillary B. Smith and Robert S. Woods that we are reposting here.

Now, share your thoughts and remembrances of when you watched the final episodes of One Life to Live, and how you still miss it to this day via the comment section.

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Cameron Mathison talks with Michael Fairman on taking on the role of GH’s Drew Cain, the latest developments in Port Charles for Drew. his busy career outside of soaps and the loss of his mother and his public battle with cancer.Leave A Comment
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