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Denver Post: "OLTL soon to announce deal to live for two more years"

This weekend The Denver Post’s, Joanne Ostrow has an article about the state of daytime titled: It’s a New Dawn for Daytime as Sun Sets on Oprah, 2 Soaps.” In it, she discusses the current cost-cutting measures soaps and other daytime programming are going through to endure, and how As the World Turns and Guiding Light recently faded to black.

However, there was one very  interesting quote that Ostrow reported: “ABC owns its soaps, unlike the CBS relationship with P&G.  ABC’s One Life to Live is soon to announce a deal to live two more years.”

Ostroff also interviewed TV Guide’s Michael Logan, who offered up this interesting comparison in how networks and advertisers view the soaps, when in fact even soaps are higher in ratings then some Emmy Award winning primetime television dramas.  Logan stated, “Mad Men, draws some 2 million viewers a week on AMC while As the World Turns was canceled with 2.5 million watching five days a week.”

The Post goes on to say,  “The industry is in flux, scrambling for new economic models, determined to find less expensive ways to draw audiences. Network executives don’t talk about creating mass hits; they talk about efficiently filling airtime.”

So let’s hope this One Life to Live deal will give the struggling soap a chance to climb the ladder in the daytime ratings , so that it can live more lives.

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deb
deb

As long as they keep hiring talent like the Ford brothers will not help them. After Friday’s show I have my doubts that it should. Some how drivers ED isn’t my idea of a soap. Nor is watching the texting for almost an hour! Sorry if they want to use the kids like this send them to the Disney channel.

A nice six pack abs only gets you so far.

brian
brian

here’s a quote from Nelson Branco’s “The Soapgeist” for Sept 27, 2010 about the Driver’s Ed scene…

“whether it’s Todd and Téa sailing around New York City or Darren taking a driver’s lesson (which was hilarious, btw). On this show, looks are just as important as what’s script deep.”

I thought it was pretty funny as well.

Charles
Charles

Why would they be signing a two year deal? ABC owns all three of their soaps. This soonds suspect to me.

Brian
Brian

Why do so many people dislike the Ford family? I have watched this show since 1984, and i quite like them. I can’t wait for the father to appear. I think people should give them a little more time and see where things go. I think we were meant to dislike Robert Ford, and since so many people do, haven’t the producer done their job?

Charles
Charles

I do not necessarily dislike the Ford family, I just think there are too many of them brought on and way too soon. I like Ford and James, Nate is okay, but Inez is totally miscast. Had they stuck to just James and Ford, it may have been okay. Heck, they could have stuck with Inez and Nate and left the reveal of their ties to her other two sons til MUCH later…..after we had more of a chance to get invested in any of these characters. Too much, too soon, bad casting with Inez, and what appears to be vets pushed aside in favor of this new family. I think those are some reasons The Fords are not going over as well with the most viewers.

I think they will find redemption if they pull back on their airtime for a while, re-cast an age appropriate actress to play Inez, explain more of the backstory in terms of INEZ as top why she left her two boys in favor of saving herself and Nate. So far Inez has been presented as a likeable enough character, but that is hard to believe when you think of her having left her two oldest sons with an abusive father. Why? Why didn;t she take them? Get them out of the situation? Getting fans to like her is going to be an uphill climb. She left two kids in a n abusive situation while she escaped with only one of her sons. Mother of the year she is not!

semaj
semaj

happy to see oltl renewed for two more years

Val
Val

So, TPTB are “scrambling for new economic models, determined to find less expensive ways to draw audiences”…Really? Why not try this…cater to your loyal, long-time fan base (you know who we are, the ones who have stood by the show through thick and thin) and GET RID OF THE DEAD WOOD!…all the new characters, like the shirtless brothers and their “oh, woe is me” mother, and the newest heroine of the show, Dani. (maybe just less airtime for her). Get back to the veterans, ES, RSW, HBS, RS, KD and JvD (even though he hasn’t been on OLTL as long). They are the absolute heart and soul of the show and the reason OLTL has lasted 40+ years, and brought the show to where it is today. They are excellent, talented actors who are still at the top of their games and absolutley more than capable of carrying major storylines of their own. Oh, and the only reason I and many, many others still watch the show. This will keep your loyal fans, maybe draw new ones and save money at the same time. This is just a thought though.

michael
michael

MIchael Logan’s comment comparing the ratings of ATWT to Mad Men is narrow-minded and doesn’t tell the full story. Yes the ratings are slightly higher, but ATWT has absolutely no resale value – Mad Men gets revenue from DVDs, foreign rights, and will be packaged for syndication at a whopping cost for the network. Also, what are the production costs? Soaps costs lots of money to make them look good, I’m sure Mad Men costs more, but again the costs are offset by other forms of revenue than just network advertising.

I love soaps and have been watching since the late 70s, I tape Y&R every day and will not miss an episode so I’m not a soap-hater, but I’m a realist. A lot of the soaps simply don’t know how to tell good stories any more and that’s why they’re going off the air.

Torrey
Torrey

I think one of the biggest problems with the soap industry is that the writers are not staying true to the characters on the show, and they aren’t listening to their audiences anymore. They spend way too much time focusing in on the younger demographic, and are neglecting their hard core, long-time fan base. Look at AMC for the biggest example of this…..the writers have completely desimated this once glorious show, and it is completely unwatchable. Although, I don’t understand why OLTL is always the show that people are under fire for….it’s one of the better soaps on ABC. It’s the Y&R of the ABC network, in my opinion. I do believe they need to spend more time focusing on their veterans and less time with the younger actors, but it’s still a great show. Teen stories are for the summer time…..It’s time to wrap all this Ford Family and Dani drama up. Let’s focus on Vicki, Dorian, Bo, Clint, Nora, Marty, John, Blair & Tea….Oh, and bring back Lindsey. I think she and Clint could raise a lot of hell together.

Val
Val

I agree with you Torrey. That is exactly what I was talking about in my post above. STOP THE INSANITY already with the teen stories. I DO NOT care about Destiny and Darren and Dani and Nate and their drivers ed. class. These scenes were absolutely ridiculous and a waste of time. I FF through all the teen-scenes. Starr, Cole, Langston and Markko were enough, all the newbies are OVERKILL!

O
O

OLTL will get some of the viewers who used to watch “The World Turns” and I will watch it when Reva (Kim Zimmer) debuts this week on it.

Michelle
Michelle

OLTL may get some of the viewers who used to watch ATWT, but I sure as hell won’t be one of them. For me as well as other’s, there is no other soap that can replace ATWT.

Breaking News

Vinessa Antoine Reveals She And General Hospital Have Parted Ways; After Landing Primetime Series Lead

After the fantastic bit of casting news for actress Vinessa Antoine  (Jordan Ashford) over the weekend, today, via her social media accounts, Vinessa has addressed her future with General Hospital.

As viewers know, Vinessa has been cast as the drama series lead in the new CBC production of Diggstown, and it is groundbreaking making her the first black actress to star in a series on the legendary Canadian broadcasting network,   Originally it was presumed that Antoine would go recurring on GH, while she was away filming, but that is not the case as she revealed in her heartfelt message today.  She and GH have mutually parted ways.

Vinessa’s statement: “There are so many people that God put into place who are directly and indirectly responsible for my time at General Hospital.  You know who you are. I thank you. I came into this world as an artist. My job is to create and inspire. I hope that I did that a little in playing #JordanAshford.

I believe that I have taken her as far as I can.  To clarify, as negotiations for #Diggstown were underway, although I am open to stay and play in Port Charles, I was told by my reps that GeneralHospital felt that my character would be off the canvas for too long for me to continue playing her.

With that, we decided to mutually part ways.  It’s time to make room for more women of color in prominent roles on television. I’m grateful to assist in that by starting this new chapter in my journey. I hope you’ll all come along. I feel blessed. Be well. xo”

So what do you think of Vinessa leaving GH for good? Share your thoughts via the comment section below and let’s wish her much success!

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Breaking News

Lauralee Bell On Her 35th Anniversary With Y&R: “My Hope For Cricket Is To Smile The Way She Used To & Chill Whenever Possible.”

Congratulations are in order this Sunday to Lauralee Bell who is celebrating her 35th anniversary with The Young and the Restless.  Hard to believe, it’s been 35 years since the perils of a young Cricket became front and center and those young love stories with Danny (Michael Damian), Phillip (Thom Bierdz) and eventually, Paul ( Doug Davidson).

As Cricket matured, so to was the decision to now call the character by her birth name, Christine.  After all, she became quite the legal eagle! For over three and a half decades with time-off in between, Lauralee has shared memorable storylines with the amazing Tricia Cast, and the late Jeanne Cooper as Nina and Katherine, and let’s not forget Michael Baldwin, played by Christian LeBlanc, to name just a few/

In a few tweets on Sunday, Lauralee acknowledged the day stating: “We all couldn’t do what we love to do without the viewers so thanks to them!”  She followed that up with a tweet filled with photos of herself and her co-stars throughout the years ,and some self-effacing humor stating: “Wasn’t going to post for YR anniversary, because I’m not one to put attention on me but no denying these people have made my life better. Thanks to crew & fans and my hope for Cricket is to smile the way she used to & chill whenever possible”

As viewers know, Lauralee is the daughter of Y&R creators, the late, great Bill Bell and his wife, Lee Phillip Bell.  We are sure Bill is smiling today for Lauralee and proud of this accomplishment.

Share your congrats for Lauralee on this milestone via the comment section below.  Then let us know your most memorable or favorite Cricket/Christine moment on the CBS Daytime drama series.

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Breaking News

GH’s Vinessa Antoine Lands Primetime Series Will Make Canadian TV History!

Fantastic news for General Hospital favorite, Vinessa Antoine (Jordan)! The talented actress had landed the leading role in the primetime Canadian series, Diggstown!

The legal drama is scheduled to air this fall.  In Diggstown, Antoine will play Marcie Diggs, a top corporate lawyer who decides to dedicate herself to a legal aid office in Dartmouth, Nova Scotia.

This casting news will make Vinessa a part of Canadian TV history as the first Black Canadian actress to star in a prime-time drama on legacy network television, CBC.

Antoine spoke to the Toronto Star about her starring role, “When I first read the script I was really attracted to the notion that she was a corporate lawyer and she believed in the system. And when that crashed for her, life nudged her to do something extraordinary. And because I’m a woman of color, so many things connected. She’s complex, not stereotypical, and that’s refreshing.”

However as suspected, and according to the Toronto Star: “General Hospital fans will not be happy to learn that Antoine, who has been with the show since 2014, will no longer be a series regular when she starts shooting Diggstown in August.”

So, excited to hear Vinessa has been cast in a leading primetime series?  Comment below!

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This week, a shocking move leaves Victor stunned! What will happen when the mystery around J.T. is revealed, and the fallout from it begins? Check out this explosive promo from Y&R. Leave A Comment

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