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Denver Post: "OLTL soon to announce deal to live for two more years"

This weekend The Denver Post’s, Joanne Ostrow has an article about the state of daytime titled: It’s a New Dawn for Daytime as Sun Sets on Oprah, 2 Soaps.” In it, she discusses the current cost-cutting measures soaps and other daytime programming are going through to endure, and how As the World Turns and Guiding Light recently faded to black.

However, there was one very  interesting quote that Ostrow reported: “ABC owns its soaps, unlike the CBS relationship with P&G.  ABC’s One Life to Live is soon to announce a deal to live two more years.”

Ostroff also interviewed TV Guide’s Michael Logan, who offered up this interesting comparison in how networks and advertisers view the soaps, when in fact even soaps are higher in ratings then some Emmy Award winning primetime television dramas.  Logan stated, “Mad Men, draws some 2 million viewers a week on AMC while As the World Turns was canceled with 2.5 million watching five days a week.”

The Post goes on to say,  “The industry is in flux, scrambling for new economic models, determined to find less expensive ways to draw audiences. Network executives don’t talk about creating mass hits; they talk about efficiently filling airtime.”

So let’s hope this One Life to Live deal will give the struggling soap a chance to climb the ladder in the daytime ratings , so that it can live more lives.

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deb
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deb

As long as they keep hiring talent like the Ford brothers will not help them. After Friday’s show I have my doubts that it should. Some how drivers ED isn’t my idea of a soap. Nor is watching the texting for almost an hour! Sorry if they want to use the kids like this send them to the Disney channel.

A nice six pack abs only gets you so far.

brian
Guest
brian

here’s a quote from Nelson Branco’s “The Soapgeist” for Sept 27, 2010 about the Driver’s Ed scene…

“whether it’s Todd and Téa sailing around New York City or Darren taking a driver’s lesson (which was hilarious, btw). On this show, looks are just as important as what’s script deep.”

I thought it was pretty funny as well.

Charles
Guest
Charles

Why would they be signing a two year deal? ABC owns all three of their soaps. This soonds suspect to me.

Brian
Guest
Brian

Why do so many people dislike the Ford family? I have watched this show since 1984, and i quite like them. I can’t wait for the father to appear. I think people should give them a little more time and see where things go. I think we were meant to dislike Robert Ford, and since so many people do, haven’t the producer done their job?

Charles
Guest
Charles

I do not necessarily dislike the Ford family, I just think there are too many of them brought on and way too soon. I like Ford and James, Nate is okay, but Inez is totally miscast. Had they stuck to just James and Ford, it may have been okay. Heck, they could have stuck with Inez and Nate and left the reveal of their ties to her other two sons til MUCH later…..after we had more of a chance to get invested in any of these characters. Too much, too soon, bad casting with Inez, and what appears to be… Read more »

semaj
Guest
semaj

happy to see oltl renewed for two more years

Val
Guest
Val

So, TPTB are “scrambling for new economic models, determined to find less expensive ways to draw audiences”…Really? Why not try this…cater to your loyal, long-time fan base (you know who we are, the ones who have stood by the show through thick and thin) and GET RID OF THE DEAD WOOD!…all the new characters, like the shirtless brothers and their “oh, woe is me” mother, and the newest heroine of the show, Dani. (maybe just less airtime for her). Get back to the veterans, ES, RSW, HBS, RS, KD and JvD (even though he hasn’t been on OLTL as long).… Read more »

michael
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michael

MIchael Logan’s comment comparing the ratings of ATWT to Mad Men is narrow-minded and doesn’t tell the full story. Yes the ratings are slightly higher, but ATWT has absolutely no resale value – Mad Men gets revenue from DVDs, foreign rights, and will be packaged for syndication at a whopping cost for the network. Also, what are the production costs? Soaps costs lots of money to make them look good, I’m sure Mad Men costs more, but again the costs are offset by other forms of revenue than just network advertising. I love soaps and have been watching since the… Read more »

Torrey
Guest
Torrey

I think one of the biggest problems with the soap industry is that the writers are not staying true to the characters on the show, and they aren’t listening to their audiences anymore. They spend way too much time focusing in on the younger demographic, and are neglecting their hard core, long-time fan base. Look at AMC for the biggest example of this…..the writers have completely desimated this once glorious show, and it is completely unwatchable. Although, I don’t understand why OLTL is always the show that people are under fire for….it’s one of the better soaps on ABC. It’s… Read more »

Val
Guest
Val

I agree with you Torrey. That is exactly what I was talking about in my post above. STOP THE INSANITY already with the teen stories. I DO NOT care about Destiny and Darren and Dani and Nate and their drivers ed. class. These scenes were absolutely ridiculous and a waste of time. I FF through all the teen-scenes. Starr, Cole, Langston and Markko were enough, all the newbies are OVERKILL!

O
Guest
O

OLTL will get some of the viewers who used to watch “The World Turns” and I will watch it when Reva (Kim Zimmer) debuts this week on it.

Michelle
Guest
Michelle

OLTL may get some of the viewers who used to watch ATWT, but I sure as hell won’t be one of them. For me as well as other’s, there is no other soap that can replace ATWT.

Breaking News

‘Good Morning America’ Co-Host, Michael Strahan, Tests Positive For COVID-19

GMA’s co-host Michael Strahan has indeed tested positive for the coronavirus,  Strahan has been away from the morning show the last week and quarantining at home.

Deadline confirmed the medical diagnosis for Strahan after TMZ first reported the news.

Last Sunday, Strahan worked remotely as one of Fox’s co-hosts and analysts during the NFC Championship game between the Packers and the Buccaneers.

Michael is also the host of the primetime game show The 10,000 Pyramid.  As of this time, no word on how his diagnosis might change production.

TMZ revealed Strahan plans to appear on GMA Thursday, remotely, to discuss his diagnosis, although he is not experiencing any severe symptoms as of this report.

Send your well-wishes to Michael, as yet another celebrity has contracted Covid-19, via the comment section.

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General Hospital

Tiffany Daniels Fills-In For Briana Nicole Henry as GH’s Jordan

General Hospital viewers will notice a different Jordan Ashford in a few episodes as Tiffany Daniels temporarily replaces Briana Nicole Henry.

As previously reported and revealed by Henry herself, the actress did contract Covid-19 and during her time away from the ABC daytime drama series, she had to be replaced for some episodes.

In a post on her Instagram story this week, Henry opened up about the casting switch that actually brought her best friend to Port Charles for a bit.

Photo: JPI

Briana stated: “I appreciate all the love and support from you guys worried about my status as Jordan on GH. I got Covid over the holidays and had to take a couple weeks off,” She went on to say, “Someone needed to fill in for me. Coincidentally, it’s my best friend! So, I am back at GH and please enjoy the beautiful Tiff D. for the next couple of episodes.”

Daniels has appeared in numerous primetime drama and comedies over her career.

So, let us know how you feel Tiffany did subbing for her friend, Briana, via the comment section below  and note that soon Henry will be back on-screen as Jordan,

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As The World Turns

ATWT Alum Jen Landon to Recur on ‘FBI: Most Wanted’

Three-time Daytime Emmy-winner and former As the World Turns star Jen (Jennifer( Landon (Ex-Gwen) has landed a recurring role on the  second season of the CBS crime drama, FBI: Most Wanted.

In it, Landon will play Sarah Allen, Tali’s (Yaya Gosselin) riding instructor.

Jen joins another daytime soap alum, Julian McMahon (Ex-Another World), in the cast.

Most recently, Landon appeared in both Yellowstone and Animal Kingdom, and is the daughter of the late Bonanza star, Michael Landon.

During her time in Oakdale and ATWT, Jen took home the Daytime Emmy in the Younger Actress category three years in a row.

So, looking forward to seeing Jen on FBI: Most Wanted? Comment below.

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