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EW.com report: Can James Franco save daytime?

By Michael Fairman

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james_franco.jpgJames Franco’s first tape day out of three was yesterday October 30th at General Hospital and EW.com’s Lynette Rice’s new feature on if Franco’s appearance can revive the soap genre’s ailing perception and numbers is analyzed.  Here is an excerpt!

“It’s always nice to hear some good news about the ailing genre: James Franco is finally in the house – or in the medical ward, rather. ABC has confirmed that Oct. 30 was Franco’s first day on General Hospital, a gig we’d like to think he agreed to because he wants to see daytime soaps survive just like the rest of us (though it might have simply occurred because he shares the same manager as GH’s Steve Burton). The Golden Globe-winning actor will play a mystery guy who comes to Port Charles and gets up in the grill of Jason Morgan (Burton). His role will play out over a two-month period that starts airing Nov. 20, but Franco’s only contracted to shoot three days on the sudser’s Los Angeles set. No matter: any kind of star-studded appearance from a star like Franco should do wonders for the soap world. Or can it?

Make no mistake, something has to be done to keep daytime dramas relevant. Viewer averages for soaps on the three broadcast networks have dropped 23 percent versus 10 years ago, and it’s even more dire in the all-important women 18-49 demo, which is down 41 percent during that same period. Going entirely on location with hand-held cameras isn’t the answer – just asking Guiding Light nor is cutting expensive though immensely popular stars like Deidre Hall and Drake Hogestyn  from Days of Our Lives (though an NBC insider insists that by lowering salaries and by cutting the show’s rich license fee to something south of $1 million per week, it managed to save the sudser). So is it the right idea to lure film stars like Franco? “I suspect if you talk to the network people overseeing these shows, they would say they innovate until the cows come home,” says one veteran TV executive with deep roots in daytime. “Come on… One Live to Live did a Grey Gardens musical number! The trouble is, these shows no longer have the reach or cultural influence where a stunt or even the return of a character can be heard above the din of regular life. Frankly, the last frontier may be changing the form of five hours a week. That’s going to have to be addressed.”

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53rd Annual Daytime Emmy Awards Presenters Announced

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Daytime Emmy Presenters

The National Academy of Television Arts & Sciences (NATAS) revealed on Thursday, the lineup of presenters for 53rd Annual Daytime Emmy Awards taking place on Friday, October 30, 2026, at the Hollywood Palladium in Los Angeles, California.

The ceremony will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.

Scheduled to present from the current soaps are: Katelyn MacMullen (Willow, General Hospital), Delon de Metz (Zende, The Bold and the Beautiful), James Preston (Nick, The Bay), Paul Telfer (Xander, Days of our Lives), Tamara Tunie (Anita, Beyond the Gates) and Susan Walters (Diane, The Young and the Restless).

Genie Francis

Photo: NATAS

In addition soap alums, Crystal Chappell, Lesli Kay, Joe Lando, Eva LaRue, who is also a nominee this year,  A Martinez, Juliet Mills, and Alicia Leigh Willis, will also be on hand to present.

The ceremony which celebrates nominated lifestyle programs and dramas will also include presenters: Eva zu Beck (Superskilled with Eva zu Beck), Danielle Chang (Lucky Chow), Sunny Hostin (The View), Derek Hough (Extra), Pati Jinich (Pati’s Mexican Table), Star Jones (Divorce Court), Michael Jr. (Stand Up and Do Something), Judge Greg Mathis (Mathis Court with Judge Mathis), Keke Palmer (Glam Through the Ages), Nischelle Turner (Entertainment Tonight), and Andrew Zimmern (Andrew Zimmern’s Wild Game Kitchen).

The 2026 Daytime Emmy Awards will bring together an exciting mix of presenters representing the full spectrum of daytime television,” said Adam Sharp, President & CEO of NATAS. “From familiar faces in daytime drama to the personalities and creative voices behind talk shows and lifestyle programming, this year’s lineup reflects the breadth of talent that makes daytime so special. We look forward to celebrating the people who continue to shape the genre.”

Matthew Hoffman (Love Island USA, Cheap A$$ Beach Houses) will serve as the ceremony’s Voice of God, bringing his signature comedic narration to the evening’s celebrations. As previously announced, Lifetime Achievement honoree Genie Francis (Laura, General Hospital) will be presented with the Lifetime Achievement Award by her husband, Jonathan Frakes.

So, what do you think about the list of presenters for the 2026 Daytime Emmy Awards? Let us know who you are looking forward to seeing via the comment section below.

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General Hospital

Could Kristen Vaganos and Josh Kelly Be Exiting ‘General Hospital?’

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Josh and Kristen

General Hospital fans took to social media following the airing of the Wednesday, October 21 episode of the ABC daytime drama series. In story, Molly (Kristen Vaganos) reveals to Alexis (Nancy Lee Grahn) that she has received an offer to join the top law firm in Chicago that practices civil law. She says it’s her dream job.

The problem Molly says is relocating from Port Charles and uprooting her life and being away from her mother, Scout and boyfriend Cody Bell (Josh Kelly). Wistful that she may lose another daughter to a long-distance situation (Kristina left a few months back to go to medical school in California), Alexis urged Molly to get Cody to go with her.

Molly still seemed concerned and has trouble committing to the idea. Alexis tells her to talk it over with Cody. Meanwhile, Cody asked Tracy (Jane Elliot) is he can have Thanksgiving off because he and Molly planned to spend Thanksgiving together with their families. After initially balking, Tracy agrees.

Courtesy/ABC

WILL MOLLY AND CODY HEAD TO CHI-TOWN?

Later, Cody shows up at Miller & Davis and the conversation turned to Thanksgiving dinner that Alexis is hosting. Molly and Cody asked her not to cook anything. Cody hugged Molly reassuring Alexis that he and Molly would take care of whatever was needed on Turkey Day.

So, this raises the question, why out of nowhere are we learning that Molly received an amazing law offer in Chicago, if the character was not being written out? If Molly leaves the canvas, would the character of Cody make his exit too?

Kristen Vaganos joined GH as a recast Molly Lansing-Davis back in September of 2023 and went on contract in August of 2024. Josh Kelly began playing Cody Bell back in June of 2022. Initial reports were that Kelly joined the show on contract and then as of June 2025 went on recurring status with the show per his choice.

Do you see a world where GH is writing out Molly and Cody? Would you be sad to see Kristen and Josh exit the soap opera? If this is not what is going on, is this just a plot point for some other story that is upcoming? Share your thoughts and theories via the comment section.

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General Hospital

Kin Shriner Gives High Praise to ‘General Hospital’ TV Daughter Kelly Kruger

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Kin and kelly

It’s been over two-years since his last appearance on General Hospital, now fan favorite Kin Shriner (Scott Baldwin) has taken to social media to share his thoughts on the casting of his grown-up TV daughter, Serena Baldwin now played by Kelly Kruger.

Kelly took over the role of Serena on-screen starting with the July 30, 2026 episode and has been ensconced in the storyline with her mother, Lucy Coe (Lynn Herring), in trying to win back full creative control of Deception for her.

In fact on the Monday, October 19 episode of the ABC soap opera, Serena tried to dupe Jason Morgan (Steve Burton) into signing over Michael’s (Rory Gibson) shares of the company. Jason caught on and wondered why she was doing this. She claimed she just wanted to help her mom gain creative control from Tracy (Jane Elliot) rather than full ownership, and begged Jason to keep quiet about it, which he agreed to for now.

Serena and Jason

Courtesy/ABC

WHERE IS SCOTT?

On Monday, Shriner also took to X and said, “I think Kelly Kruger is doing a great job on General Hospital, and she and Lynn Herring work well together.” That was followed by comments in his thread about the show needing to bring back Scott too.

In fact, back on August 25, Shriner also took to X with a reminder that Scott is still around and ready to come back to Port Charles, sharing, “Scotty Baldwin always fits in he just needs the right sport coat !!!!”

The last time Serena mentioned her father Scott was when Kruger made her debut and informed Lucy that her father was, “living his best life in Key West.”  Meanwhile, Shriner posts on his X account continually and shared back on August 2, that it has been 49 years since he made his on-screen debut as then teenaged, Scotty Baldwin and thanked the fans for al the love and support.

So, now let us know, are you enjoying Kelly Kruger as Serena Baldwin? Do you want to see GH bring back Scott Baldwin into the story, so Serena has both her parents in Port Charles? Do you like the potential of Jason and Serena pairing? Weigh-in via the comment section below.

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Jonathan Bennett joins the cast of GH as Joe Fitzpatrick. Catch the latest promo! Leave a comment.Leave A Comment

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