News
Hallmark CEO Apologizes After Cable Network Pulled Zola’s Same-Sex Wedding Ad Sparking Controversy
On Sunday night, Hallmark Card president and CEO Mike Perry offered up an apology to wedding planner website Zola after the Hallmark Channel removed four commercials that featured a same-sex wedding. See previous story here, and as many soap fans several former favorites from daytime are hired as actors consistently by the network for their movies,
In a statement, Perry shared: “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused. … Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.”
Then, on the companies corporate website another statement was served up expressing: “That is is, and always has been, committed to diversity and inclusion — both in our workplace as well as the products and experiences we create. It is never Hallmark’s intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it.”
That post talked about how the company has LGBTQ greeting cards, and goes on to say how the company has been recognized as one of the Human Rights Campaigns Best Places to Work, and as one of Forbes America’s Best Employers for Diversity. You can read that statement in full here.
GLAAD president Sarah Kate Ellis said on the the reinstatement of the ads: “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”
So, what do you think about Hallmark’s apology? Share your thoughts via the comment section below.
Hallmark knew they would lose viewers, so finally they made the right decisions. I still find there shows cheesy and terrible acting. Lol
Recognizing a grave error, apologizing for it and overturning the decision is the perfect response. Hallmark.
So Disappointed in there decision.If the ads come back no more Hallmark channel in our home and guess will get lower cable bill.Disconnecting from all channels with no family morals.
My husband, son and I have family values, just like all LGBTQ people.
So I guess that means FAUX Noize will also be off your TV? How many perverts have been fired from that channel? Including the former boss, Roger Ailes.
I’ll give you three guesses where he is right now.
Yeah, gimme soaps with REAL “family morals”! I wanna see upstanding folks like Baby-snatching Thomas plotting to bring down those he thinks wronged him! Show me pics of Rey’s niece from his ex-wife Mia’s affair with his brother Arturo! And I just gotta find out if little Violet (conceived out of wedlock with Papa Finn) will ever notice her mother abandoned her. You mean THOSE “family morals?”….
I suggest you stay with the old 60’s tv series where divorce, LGBTQ, children before marriage, women working outside the home etc were never discussed. In other words, a sanitized version of real life.
you mean you actually watch all the commercials? Most people skip thru them or leave the room.
Hallmark should have discussed this more thoroughly before acting on it.
I dont mind the commercials – Im guessing dont have drug co ads or erectile dysfunction ads – both of those kinds of ads I could do without. ha
So the heterosexual family with an abusive alcoholic father is okay to see, but not the loving, non-violent lesbians? Love that morality.
The Hallmark Channel caters the seniors..
”Hallmark has an older audience — its median age is 58.6”
And seniors are not as open to same-sex as the younger are.
Seems Hallmark was catering to what they perceived the seniors would freak at, dunno.
It looks like the younger heard the news, read of it in social media
and acted on it..
Anyways- Hallmark isn’t going anywhere..
Its apology wasn’t necessary; they scare too easily.
then again most all do..
political correctness has become to be used as a weapon.
Su000…According to the ratings I’ve read Hallmarks fastest growing demos start at women 18 to 49+, even including men. Right now their ratings are very, very good compared to other major networks. And have been acknowledged as feel good, “traditional,” go-to tv compared to the real life and divisive politics, especially since 2016. Not that they don’t need some updating in their formula. Just wish Facebook would axe the “fake news” political ads from unfriendly counties/groups that they accept. But it seems the money is just too good.
Hallmark needed to be updated years ago!
I really thought that Hallmark was a better company than this.I for one do not want to see same sex anything forced in my face just because I love to watch TV. Whatever people do behind closed doors is between them and God, we should never have it forced on us to watch. Yes, I am of the older generation and I do not agree that the almighty dollar should take precedence over what is morally right. I will be looking for another channel to watch my movies on and will never Grace the hallmark cards section. This company knows right from wrong but they’ve chosen the latter.If your cards promote the same of children and women for millions of dollars,how would you handle that? I am very disappointed, goodbye Hallmark!
Earlene…I guess that means you don’t watch General Hospital because of the Brad and Lucas storyline?
Yet you are willing to force your religious beliefs on the rest of us
Anne…this has nothing to do with forcing my religious beliefs on anyone. And you don’t even know what they are. But when there are things on tv I don’t want to watch, and there are some, I mute, or switch channels until they pass. Just wish I could do the same in some of our national political discourse. With all of that said I truly hope you have a nice holiday season.
Earline…you are not being forced to watch anything that goes on behind closed doors. There was absolutely NOTHING wrong with these commercials. Would you feel the same if it portrayed an inter-racial heterosexual couple? There is nothing wrong with love.
God bless you Earlene.
Including individuals like me and families like mine is not political correctness. WE are not going anywhere and companies that are looking to the future know that equality for all – and equal treatment/representation – is the future. Get over it.
Hallmark deciding not to bow to white supremacist, homophobic hate groups like One Million Moms is not political correctness. They were cowards to appeasing them in the first place. Get a clue.
Hi soapfan..
it wasn’t about bowing to white supremacist
it’s about caving in.. every time some group says; boycott
people jump to appease.
anyways.. the white supremacists should be happy,,
the Hallmark movies are nearly all-white actors
ever notice that??
((i don’t watch Hallmark but work people had mentioned
the movies are white peoples ..
one said;
it’s going to be a ”white” Christmas movie, again.
Im a very young 60 – dont consider senior until 70. But most older people that are uncomfortable with non hetros are much older than me, like my mom’s group which would be WWII crowd. Or they haven’t lived in larger population areas.
100 percent agree!
These are the worst movies, but this is good news.
These ads don’t bother me. I’m more for love than hate anyway. Haven’t seen these ads before. I wonder if Zola runs them on other networks?
I personally do not have a problem with gays or lesbians but I believe since Hallmark is family oriented that it should be more selective with what they show on television. Not everyone is on board with watching woman kissing each other or men kissing each other. We have children watching some of these movies and it is very confusing to them. To them this is not natural. So I have to elect not to watch these movies. It was a good move to do what they did.
On what basis do you say what is or what is not “natural”?
Believe me, as a long term observer of mortal humanity, I can promise you that there have been people of different orientations for a really long time. If you want to get biblical about it, don’t go with the Sodom & Gomorrah thing, because that story has been seriously misinterpreted. Not to mention that chapter ends with Lot getting drunk and doing really weird things with his own daughters. Now THAT is not natural!!
Try the story of young future king David & his relationship with Saul’s son, Jonathan, for example. Scripture says that their love for each other was greater than their love for women. And when old Saul found out about it, he accused poor Jon of being a “whore” just like his mama, and tried to gut his own son with a spear. Guess Saul was the founder of “One Million Moms” (yeah the current organization ain’t run by women either, nor do they have anything remotely close to a million members. But since when do FundaMENTALists tell the truth about anything??)
Children are taught hate, they are taught what is “unnatural.” They do not innately think that some people should kiss and others shouldn’t. They are not confused unless people like you confuse them. Also, not to make your brain explode or whatever, but lots of kids are LGBTQ. Shouldn’t they be able to see reflections of themselves on TV? For crying out loud, read a book. Read a pamphlet. Get a clue.
There ARE children being raised by same sex couples.
There is nothing wrong with any child witnessing LOVE. It should not be confusing. It is not natural TO YOU, you are teaching your children the same. Sad.
They realized the amount of money they were, and will continue to lose… They offer 2 – 3 Same sex cards, for any occasion/holiday. Plus, there was here an apology, they just agonized over the decision.
I was not happy when they pulled the ads. I had been seeing them already on other platforms and thought they were cute. I am glad they have seen the error of removing them and hope Zola will put them back on.
Breaking News
2026 Daytime Emmys Gold & Silver Circle Inductees: Francesca James, Patrika Darbo and Meredith Vieira Among Those Being Honored

The National Academy of Television Arts & Sciences (NATAS) announced on Thursday, October 8, the 2026 Gold & Silver Circle Inductees who will be celebrated at the 53rd Annual Daytime Emmy Awards on Friday, October 30.
This year’s honor roll features industry professionals that have made contributions across daytime television, including daytime dramas, talk shows, comedy, and more.
The Gold inductees include: Meredith Vieira (former c0-host of The View, journalist and EP and CEO, Meredith Vieira Productions),Patrika Darbo (ex-Nancy, Days of our Lives and Shirley, The Bold and the Beautiful, soon to be seen reprising her role of Shirley on Y&R), three-time Daytime Emmy winner, Francesca James (ex-Kitty/Kelly, All My Children, plus director and/or producer at All My Children, General Hospital, Loving, Santa Barbara et al), and finally Byron Allen (Founder, Chairman & CEO Allen Media Group).
It should be noted that Vieira made guest appearances on both All My Children and General Hospital throughout her career. On GH, she played madam Bree Flanders in 2003 and 2012. She also appeared as a wedding planner on All My Children back in 2001.

Photo: NATAS
The Silver inductees are: Stephen Brown (VP Programming and Development, Fox Television Stations) and Rubin Ervin (Announcer/Warm-Up Host for Family Feud, The Bachelor and more).The Gold and Silver Circle Society Inductees are deemed by NATAS as “exceptional professionals who have performed distinguished service within the television industry, setting standards for achievement, mentoring, leadership and professional accolades for 50 or 25 years, respectively. They represent the best and brightest in the industry.”
In a statement, Adam Sharp, President and CEO of NATAS shared, “This year’s Gold & Silver honorees are recognized for their continued exceptional contributions to our television industry. We are proud to honor a class of honorees from diverse career paths across many daytime genres. Their impact is evident in programming every day, inspiring generations and enriching the lives of countless viewers.”
MORE ON THE 53RD ANNUAL DAYTIME EMMYS
NATAS previously announced that soap opera icon Genie Francis (Laura, General Hospital) will receive the Lifetime Achievement Award during this year’s ceremonies.
The 2026 Daytime Emmys will be held at the historic Hollywood Palladium and will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.
The annual awards have recognized outstanding achievement in television programming and crafts since 1974, honoring work in a variety of genres, including daytime dramas, talk series, entertainment news, culinary, adventure, instructional and legal/courtroom programming.
The 53rd Annual Daytime Emmy Awards will be a single ceremony in 2026, produced by NATAS Productions. Adam Sharp and Lara Gates are executive producers, with Leon Knoles returning to direct for a fifth straight year. Rachel Schwartz serves as Head of Daytime, and the firm of Lutz & Carr, LLP, provides accounting services for the competition.
So, what do you think of this year’s Gold & Silver Inductees? Happy to see some of the names that will be recognized on October 30? Who in the future who has had enduring contributions to daytime television or the soap opera genre, would you like to see receive these honors in years to come? Let us know via the comment section below.
Days Of Our Lives
‘Days of our Lives’ Star Alison Sweeney in ‘Sami Brady’s Confessions from Italy’

This week on Days of our Lives, Dante Vitali (Franco LoPresti) surprises Sydney DiMera (Sydney Malakeh) when he arrives in Salem, while the woman he loves Sami Brady is over in Italy, Viewers are becoming quite suspicious of Dante, who seemed to be in collusion with Dominic Marino, leading us to try to surmise just what are Dante’s true intentions to coming to Salem? To meet Sami’s family, or so he says?
Meanwhile, Sami Brady has spoken! In a new video that dropped on Wednesday October 7 on the official Days of our Lives Instagram account, Alison Sweeney appears for what is being called as Sami Brady’s Confessions from Italy or Salem Confessionals!
In character, Sweeney talks to camera explaining Sami’s perspective on her engagement to Dante, and how she feels about him coming to Salem without her to meet the Brady clan. Sami says, “This is such a crazy time. I’m engaged, but I’m not ready to be older. It’s just been my reputation in the past. I’ve always been in such a hurry to sort of like, get it done because it hasn’t always worked out. I’m engaged to a wonderful man named Dante. He’s Italian. He’s dreamy and fabulous. I’m enjoying all of it, like the whole thing. Being engaged, being in love, dating, it’s a new thing for me.”

Photo: Corday Productions
DANTE’S ARRIVAL IN SALEM
Sweeney as Sami continues to explain and rationalize, “Dante, hired my daughter, Sydney, to work for him, which has been amazing. She actually likes him. She’s approved of this relationship, which I’m very happy about. But I will be honest, I’m a little nervous because my fiancé is going to meet my family in Salem without me. I think that’s a good idea. I’m nervous because my family, you know, knows a lot about me. But, I have told Dante everything. I mean, okay, not like literally everything, but a lot of. No, not a lot. Some, you know, enough and he doesn’t want to know the rest.”
All in all, it seems like Sami thinks she has found happiness with the guy, but she made be in for rude awakening as she brings up her manipulative past with the loves of Sami’s life. “He’s (Dante) happy and he loves me and I’m not like that anymore, so it’s fine,” explains Sami. “But I’m just saying that things might come up, um, because my family doesn’t forget either. I’m nervous for them to just like him. I’m nervous for them to be happy for me. I want them to be happy for me, and for us ,and for them to see that this is different for me. I understand why they don’t believe that. I understand why they would be, you know, suspicious of my intentions.”

Photo: Days Peacock IG
IT’S LOVE FOR SAMI
Sami shares she has fallen hard for Dante! “All I can say is I’m in love. It’s amazing. I recommend it. I really hope that Dante wins over my family, and they can all be happy for me. I do hope to get married sometime and celebrate that with my family. That’s what I want. That’s honestly actually what I’ve always wanted and now I think it’s really gonna happen.”
As previously reported, Alison Sweeney will be back on-screen come June of 2027 on the Peacock streaming soap opera, when Sami returns in story along with Christie Clark (Carrie Brady), Chandler Massey (Will Horton) and Bryan Dattilo (Lucas Horton).
So, what did you think of Sami’s confessions from Italy? Do you think Sami will be duped by Dante? Will their love conquer all, or is Dante even in love with Sami? Stay tuned.
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General Hospital
‘General Hospital’s’ Hudson West Wins Big as Contestant on ‘The Price is Right’

You just never know when one of your favorites from a soap opera will pop on TV on another show! Such was the case on the Tuesday, October 6 episode of the number one daytime game show in America, The Price is Right on CBS!
Hudson West, who has played Jake Webber on General Hospital from 2016-2019, and then has been recurring since 2021 and used very sporadically in story, was in attendance in the audience for a taping of The Price is Right. He wound up selected as one of the players and eventually won a car.
Here;’s what happened: West bid $3,000 on a five-night stay at the Bandon Marina Inn in Oregon. His opponent, Charles, bid $4,550, which was too high, so West got the chance to play the game “Any Number” for a prize.

Photo: ABC
The drama became intense as West picked the numbers needed to win a new car with host Drew Carey presiding over the game play. After he won, Hudson fell to the floor in shock before getting up and running in excitement towards his new car!
Later in the show, Hudson got the opportunity to spin the wheel to try to advance to the “Showcase” round, but his opponent named Jenny spun a higher number to qualify, ending West’s run in the game. But, he came away with the new car.
Apart from his role on GH, TV fans have seen West on NCIS: Los Angeles, Dancing with the Stars: Juniors and Grace and Frankie to name but a few.
You can check out what happened when Hudson won a car on The Price is Right on the video below.
Now let us know, what did you think of Hudson’s big win? Do you hope that GH finally has Jake back in story since he is the son of Elizabeth and Jason? Weigh-in via the comment section below.
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