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Hallmark CEO Apologizes After Cable Network Pulled Zola’s Same-Sex Wedding Ad Sparking Controversy

Courtesy/Zola

On Sunday night, Hallmark Card president and CEO Mike Perry offered up an apology to wedding planner website Zola after the Hallmark Channel removed four commercials that featured a same-sex wedding.  See previous story here, and as many soap fans  several former favorites from daytime are hired as actors consistently by the network for their movies,

In a statement, Perry shared: “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused. … Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.”

Then, on the companies corporate website another statement was served up expressing:  “That is is, and always has been, committed to diversity and inclusion — both in our workplace as well as the products and experiences we create. It is never Hallmark’s intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it.”

That post talked about how the company has LGBTQ greeting cards, and goes on to say how the company has been recognized as one of the Human Rights Campaigns Best Places to Work, and as one of Forbes America’s Best Employers for Diversity.   You can read that statement in full here.

GLAAD president Sarah Kate Ellis said on the the reinstatement of the ads: “The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine. LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways.”

So, what do you think about Hallmark’s apology? Share your thoughts via the comment section below.

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Cathy
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Cathy

Hallmark knew they would lose viewers, so finally they made the right decisions. I still find there shows cheesy and terrible acting. Lol

GramS
Guest
GramS

Recognizing a grave error, apologizing for it and overturning the decision is the perfect response. Hallmark.

Susan Maples
Guest
Susan Maples

So Disappointed in there decision.If the ads come back no more Hallmark channel in our home and guess will get lower cable bill.Disconnecting from all channels with no family morals.

Eric
Guest
Eric

My husband, son and I have family values, just like all LGBTQ people.

Satan
Guest
Satan

So I guess that means FAUX Noize will also be off your TV? How many perverts have been fired from that channel? Including the former boss, Roger Ailes.

I’ll give you three guesses where he is right now.

Melissa Darling
Guest
Melissa Darling

Yeah, gimme soaps with REAL “family morals”! I wanna see upstanding folks like Baby-snatching Thomas plotting to bring down those he thinks wronged him! Show me pics of Rey’s niece from his ex-wife Mia’s affair with his brother Arturo! And I just gotta find out if little Violet (conceived out of wedlock with Papa Finn) will ever notice her mother abandoned her. You mean THOSE “family morals?”….

Anne
Guest
Anne

I suggest you stay with the old 60’s tv series where divorce, LGBTQ, children before marriage, women working outside the home etc were never discussed. In other words, a sanitized version of real life.

Christy
Guest
Christy

you mean you actually watch all the commercials? Most people skip thru them or leave the room.

Hallmark should have discussed this more thoroughly before acting on it.

I dont mind the commercials – Im guessing dont have drug co ads or erectile dysfunction ads – both of those kinds of ads I could do without. ha

Robin
Guest
Robin

So the heterosexual family with an abusive alcoholic father is okay to see, but not the loving, non-violent lesbians? Love that morality.

Su000
Guest
Su000

The Hallmark Channel caters the seniors..
”Hallmark has an older audience — its median age is 58.6”
And seniors are not as open to same-sex as the younger are.
Seems Hallmark was catering to what they perceived the seniors would freak at, dunno.
It looks like the younger heard the news, read of it in social media
and acted on it..
Anyways- Hallmark isn’t going anywhere..
Its apology wasn’t necessary; they scare too easily.
then again most all do..
political correctness has become to be used as a weapon.

rose
Guest
rose

Su000…According to the ratings I’ve read Hallmarks fastest growing demos start at women 18 to 49+, even including men. Right now their ratings are very, very good compared to other major networks. And have been acknowledged as feel good, “traditional,” go-to tv compared to the real life and divisive politics, especially since 2016. Not that they don’t need some updating in their formula. Just wish Facebook would axe the “fake news” political ads from unfriendly counties/groups that they accept. But it seems the money is just too good.

Anne
Guest
Anne

Hallmark needed to be updated years ago!

Earlene
Guest
Earlene

I really thought that Hallmark was a better company than this.I for one do not want to see same sex anything forced in my face just because I love to watch TV. Whatever people do behind closed doors is between them and God, we should never have it forced on us to watch. Yes, I am of the older generation and I do not agree that the almighty dollar should take precedence over what is morally right. I will be looking for another channel to watch my movies on and will never Grace the hallmark cards section. This company knows… Read more »

rose
Guest
rose

Earlene…I guess that means you don’t watch General Hospital because of the Brad and Lucas storyline?

Anne
Guest
Anne

Yet you are willing to force your religious beliefs on the rest of us

rose
Guest
rose

Anne…this has nothing to do with forcing my religious beliefs on anyone. And you don’t even know what they are. But when there are things on tv I don’t want to watch, and there are some, I mute, or switch channels until they pass. Just wish I could do the same in some of our national political discourse. With all of that said I truly hope you have a nice holiday season.

Robin
Guest
Robin

Earline…you are not being forced to watch anything that goes on behind closed doors. There was absolutely NOTHING wrong with these commercials. Would you feel the same if it portrayed an inter-racial heterosexual couple? There is nothing wrong with love.

Timmm
Guest
Timmm

God bless you Earlene.

Eric
Guest
Eric

Including individuals like me and families like mine is not political correctness. WE are not going anywhere and companies that are looking to the future know that equality for all – and equal treatment/representation – is the future. Get over it.

soapfan
Guest
soapfan

Hallmark deciding not to bow to white supremacist, homophobic hate groups like One Million Moms is not political correctness. They were cowards to appeasing them in the first place. Get a clue.

Su000
Guest
Su000

Hi soapfan..
it wasn’t about bowing to white supremacist
it’s about caving in.. every time some group says; boycott
people jump to appease.
anyways.. the white supremacists should be happy,,
the Hallmark movies are nearly all-white actors
ever notice that??
((i don’t watch Hallmark but work people had mentioned
the movies are white peoples ..
one said;
it’s going to be a ”white” Christmas movie, again.

Christy
Guest
Christy

Im a very young 60 – dont consider senior until 70. But most older people that are uncomfortable with non hetros are much older than me, like my mom’s group which would be WWII crowd. Or they haven’t lived in larger population areas.

Timmm
Guest
Timmm

100 percent agree!

Michael
Guest
Michael

These are the worst movies, but this is good news.

rose
Guest
rose

These ads don’t bother me. I’m more for love than hate anyway. Haven’t seen these ads before. I wonder if Zola runs them on other networks?

Cmj
Guest
Cmj

I personally do not have a problem with gays or lesbians but I believe since Hallmark is family oriented that it should be more selective with what they show on television. Not everyone is on board with watching woman kissing each other or men kissing each other. We have children watching some of these movies and it is very confusing to them. To them this is not natural. So I have to elect not to watch these movies. It was a good move to do what they did.

Satan
Guest
Satan

On what basis do you say what is or what is not “natural”? Believe me, as a long term observer of mortal humanity, I can promise you that there have been people of different orientations for a really long time. If you want to get biblical about it, don’t go with the Sodom & Gomorrah thing, because that story has been seriously misinterpreted. Not to mention that chapter ends with Lot getting drunk and doing really weird things with his own daughters. Now THAT is not natural!! Try the story of young future king David & his relationship with Saul’s… Read more »

soapfan
Guest
soapfan

Children are taught hate, they are taught what is “unnatural.” They do not innately think that some people should kiss and others shouldn’t. They are not confused unless people like you confuse them. Also, not to make your brain explode or whatever, but lots of kids are LGBTQ. Shouldn’t they be able to see reflections of themselves on TV? For crying out loud, read a book. Read a pamphlet. Get a clue.

Anne
Guest
Anne

There ARE children being raised by same sex couples.

Robin
Guest
Robin

There is nothing wrong with any child witnessing LOVE. It should not be confusing. It is not natural TO YOU, you are teaching your children the same. Sad.

E. Gilmour
Guest
E. Gilmour

They realized the amount of money they were, and will continue to lose… They offer 2 – 3 Same sex cards, for any occasion/holiday. Plus, there was here an apology, they just agonized over the decision.

Robin
Guest
Robin

I was not happy when they pulled the ads. I had been seeing them already on other platforms and thought they were cute. I am glad they have seen the error of removing them and hope Zola will put them back on.

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To watch Live or OnDemand, go to the Pluto TV Soaps channel website, or download the Pluto TV app via the App Store, Google Play, Amazon App Store or Roku etc. You can also click here for your preferred device.

Newer episodes from B&B and Y&R will be available on Pluto TVs OnDemand service and can be viewed from Smart Televisions, Apple TV, Playstation, Tivo Roku, Xfinity, and Chromecast. You can also watch via the company’s website without registering.

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