We all know that many former soap stars are currently appearing, or have appeared in Hallmark Channel movies, and Christmastime is the cable outlets busiest season where they roll about several romance-themed offerings.

This weekend alone, DAYS alum, Jen Lilley (Ex-Theresa) and GH alum, Matt Cohen (Ex-Griffin) are in two of them  However, on Saturday the channel became under fire for removing an ad from Zola.com which featured two brides kissing in a same-sex wedding moment.

Zola.com is a wedding planning and registry company, and in this version of their ads, it showed two women exchanging wedding vows and then sharing a kiss celebrating their union.  The ad was one of six that had been running on the channel since December 2nd.

Enter conservative group  One Million Moms. The group launched a petition to get the network to pull the commercial along with any other LGBTQ related-content.  According to the group, they had 27,000 people sign it.   On their website, the ‘Moms” group posted: “Parents need to know they could now come face-to-face with the LGBT agenda when they sit down to watch the Hallmark Channel.”

Next, Hallmark Channel caved  to the conservative group and removed the ad saying it was in violation of their policy.  They added to The Hollywood Reporter: “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”  Zola countered with their own statement, pulling any and all advertising from the network: “All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

A Hallmark spokesperson added: “The decision not to air overt public displays of affection in our sponsored advertisement, regardless of the participants, is in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content and many other categories.”

GLAAD fired back with a statement from CEO Sarah Kate Ellis: “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming and also recently stated they are ‘open’ to LGBTQ holiday movies. As so many other TV and cable networks showcase, LGBTQ families are part of family programming. Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”

In some additional tweets on social media which find many calling for a complete boycott of the channel, The Ellen DeGeneres Show account tweeted: Isn’t it almost 2020? @hallmarkchannel @billabbottHC … what are you thinking? Please explain. We’re all ears.”

General Hospital’s Nancy Lee Grahn (Alexis) tweeted: “Sweet Jesus!…who ironically I hear does not get the Hallmark Channel due to its content, but instead binge watches @BritishBakeOff due to the joyful inclusivity… and of course the cake.”

Saturday Night Live took aim at the cable network with guest co-host Scarlett Johansson with the game, A Winter Boyfriend for Holiday Christmas, a Hallmark dating show – said to be created by the algorithm that makes Hallmark holiday movies. In it, Johansson was the’ bachelorette’ having to choose between three eligible bachelors which took aim at all the lack of racial diversity in Hallmark’s Christmas movies, and more.

Now below, watch the ad that is the center of the controversy below, followed by the SNL spoof of the channel.

In the comment section, let us know what your thoughts are on the decision by Hallmark to pull the wedding planning ad, and what you think of the networks movie content formula which clearly lacks diversity and inclusion.