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NATAS Launches New Streaming Service App As Destination To Watch Daytime Emmys and More

Photo: NATAS

Looks like the place to view the Daytime Emmy ceremonies continue to change, and now evolve with the times, with news on Wednesday from the National Academy of Television Arts and Sciences (NATAS).

While the annual kudofest used to be on major network television, the last several years have found the Emmys not having a broadcast outlet and having to be creative.  As fans of the daytime community know, most recently that show has been able to seen on You Tube, Twitter, and the like, via social media.

Photo: NATAS

Now comes word that NATAS has launched its very own streaming service app to be the epicenter for all of its award shows.  According to Variety: “The service, which doesn’t yet have a name (but will likely include “Emmy” in its title), will be unveiled in time for the Technology & Engineering Emmy Awards in April, and the Sports Emmys in May, both of which are administered by NATAS.”

With the introduction of the new OTT app, NATAS president and CEO Adam Sharp shared that viewers will know where to go instead of  how it went down in the recent previous years.“We were making it available on PCs and mobile in a clunky way. But with the Emmys OTT app available on any platform, if you want to watch on your phone you can watch on your phone. You want to watch on your TV, you can watch on your TV. And really be accessible to the audience. Wherever they are consuming the shows, we’re on it.”

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NATAS is reportedly building out the OTT app  be available on web, mobile, and major settop platforms including Apple TV, Roku, Chromecast, Fire stick and Android TV.   The new app is said to be free, at least for now, and without commercials.

One more important note is that Sharp says to be on the lookout for more content to enhance the Emmy and award show experiences delivered from NATAS that will include: past awards ceremonies, as well as clips from the NATAS archives,.

In addition to that, looks like there will be some original short form content as well; including its first one “Behind the Emmy” that will combine backstage interviews, onstage acceptance speeches and some of the actual submitted content to really tell the story of the excellent creativity and production work that goes into winning that most coveted honor of excellence in television,” Sharp said.

So, what do you think about the upcoming launch of NATAS’ new app and the place to watch this year’s Daytime Emmys? Comment below.

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Sonja WitthausSZimaKaren GierhartMomoRyan Recent comment authors
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Satan
Satan

Well, at least they’re not restricting it to phones like that ridiculous DAYS app. Now having said that, everytime I see the name NATAS, I feel like I should be suing them for a trademark violation. Just read it backwards, for Hell’s sake!!

dzzdee
dzzdee

It’s about time!

Trish
Trish

I hope the NATAS app will be available for viewers in Canada.

SZima
SZima

So how much $$ is this going to cost us?
What a shame if we have to pay to watch a show that we used to see for free on broadcast TV!
I, for one, will not pay to watch if it costs another $10-$15 per month just to watch an awards show,

Ryan
Ryan

I am not interested in paying anything. In my opinion, we are already overcharged for what we get now!

Momo
Momo

If you read the article: “The NATAS app will be free and, at least initially, not contain commercials.”

SZima
SZima

It may be free for a month or so, but I’’m sure, at some point, they will charge for it!

Karen Gierhart
Karen Gierhart

That’s great…as long as it’s free! Us older viewers that are on limited incomes can’t afford to pay for it.

Sonja Witthaus
Sonja Witthaus

I hope it stays free because I can’t afford to pay for it either.

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