Breaking News
NATAS Launches New Streaming Service App As Destination To Watch Daytime Emmys and More
Looks like the place to view the Daytime Emmy ceremonies continue to change, and now evolve with the times, with news on Wednesday from the National Academy of Television Arts and Sciences (NATAS).
While the annual kudofest used to be on major network television, the last several years have found the Emmys not having a broadcast outlet and having to be creative. As fans of the daytime community know, most recently that show has been able to seen on You Tube, Twitter, and the like, via social media.
Now comes word that NATAS has launched its very own streaming service app to be the epicenter for all of its award shows. According to Variety: “The service, which doesn’t yet have a name (but will likely include “Emmy” in its title), will be unveiled in time for the Technology & Engineering Emmy Awards in April, and the Sports Emmys in May, both of which are administered by NATAS.”
With the introduction of the new OTT app, NATAS president and CEO Adam Sharp shared that viewers will know where to go instead of how it went down in the recent previous years.“We were making it available on PCs and mobile in a clunky way. But with the Emmys OTT app available on any platform, if you want to watch on your phone you can watch on your phone. You want to watch on your TV, you can watch on your TV. And really be accessible to the audience. Wherever they are consuming the shows, we’re on it.”
NATAS is reportedly building out the OTT app be available on web, mobile, and major settop platforms including Apple TV, Roku, Chromecast, Fire stick and Android TV. The new app is said to be free, at least for now, and without commercials.
One more important note is that Sharp says to be on the lookout for more content to enhance the Emmy and award show experiences delivered from NATAS that will include: past awards ceremonies, as well as clips from the NATAS archives,.
In addition to that, looks like there will be some original short form content as well; including its first one “Behind the Emmy” that will combine backstage interviews, onstage acceptance speeches and some of the actual submitted content to really tell the story of the excellent creativity and production work that goes into winning that most coveted honor of excellence in television,” Sharp said.
So, what do you think about the upcoming launch of NATAS’ new app and the place to watch this year’s Daytime Emmys? Comment below.
Well, at least they’re not restricting it to phones like that ridiculous DAYS app. Now having said that, everytime I see the name NATAS, I feel like I should be suing them for a trademark violation. Just read it backwards, for Hell’s sake!!
It’s about time!
I hope the NATAS app will be available for viewers in Canada.
So how much $$ is this going to cost us?
What a shame if we have to pay to watch a show that we used to see for free on broadcast TV!
I, for one, will not pay to watch if it costs another $10-$15 per month just to watch an awards show,
I am not interested in paying anything. In my opinion, we are already overcharged for what we get now!
If you read the article: “The NATAS app will be free and, at least initially, not contain commercials.”
It may be free for a month or so, but I’’m sure, at some point, they will charge for it!
That’s great…as long as it’s free! Us older viewers that are on limited incomes can’t afford to pay for it.
I hope it stays free because I can’t afford to pay for it either.
Breaking News
George Cheeks, CBS President & CEO, on Timeline to Launch New Daytime Drama, ‘The Gates’: “We’re So Focused on Getting it Right”
March 2024 will be remembered in the TV and soap world when the news broke that CBS is prepping a brand new daytime drama. Many had thought a major network would never bring a new daytime soap into the world, given that the last time it was attempted was 25 years ago when the now defunct Passions bowed on NBC.
However, The Gates is definitely in development and moving forward with some major players associated with it including: Michele Val Jean as The Gates writer, showrunner and one of its executive producers, and Sheila Ducksworth from NAACP Venture
Now, for the first time since its announcement, George Cheeks, the president and CEO of CBS and chief content officer for news and sports at Paramount+, spoke on the project that will feature a Black family as its central focus who live in a wealthy gated community.
Speaking with Vulture, and when asked if The Gates is really something that truly has a chance of getting on the air, Cheeks clarified, “It’s super real. And just to give you a little bit of the backstory, when we hired Sheila Ducksworth to run the NAACP Venture, she and I had multiple meetings talking about what different genres she was going to lean into, and we talked a lot about daytime.”
Cheeks added, “One of the things that the data made very clear to both of us is that daytime soap operas over index with Black women, and yet when you look at soap operas, it’s usually sort of a white-led family with supporting characters that reflect more of our society. So we just thought, wouldn’t it be interesting to flip that and make the core anchor family a Black family, and then make the other characters reflect more the broader scope of society?”
The CEO gave props to Michele Val Jean, and how Ducksworth came to the table with the former B&B and GH writer. “She found this great writer, Michele Val Jean, who’s been in the soap opera space for 30 years. She came up with a pitch, and we loved it,” shares Cheeks. “We brought Procter & Gamble into it as well, because if there were going to be (product) integrations, we could do it more holistically and organically. All of that is to say, we did a lot of work on the front end to put this together. So while yes, it’s development, it’s accelerated development.”
When prodded on the timeline of when The Gates could come to full fruition, Gates related, “The actual timeline and when we’re going to do it is still uncertain, because we want to get this right. I mean, there hasn’t been a new soap opera launch since I can’t even begin to tell you when. But we have great success with Bold and the Beautiful and Young and the Restless, and so we think we’re the right folks to be launching a new soap. I wish I could tell you more about exact timing, but we’re so focused on getting it right, and that will dictate when we’re ready to launch it.”
The CBS exec also shared that whether The Gates will wind up an hour soap or half-hour is not yet determined, but that it is being developed as an hour show.
So, after reading what George Cheeks, the CBS President & CEO had to say about ‘The Gates’, are you even more excited for what looks to the first new network soap in 25 years? Comment below.
Breaking News
Robyn Bernard, ‘General Hospital’s’ Terry Brock, Dead at 64
Breaking News
51st Annual Daytime Emmy Awards Announce Broadcast Date on CBS
The National Academy of Television Arts & Sciences (NATAS) revealed on Tuesday, that the 51st Annual Daytime Emmy Awards will be broadcast live on Friday night, June 7th (8 – 10 PM, ET/delayed PT) on the CBS Television Network, and available to stream live and on-demand on Paramount+*.
This year will mark the 18th time CBS has broadcast the Daytime Emmy Awards, which is more than any other network.
The 2024 Daytime Emmys will take place at the Westin Bonaventure in downtown Los Angeles. Back in December of 2023, the delayed 50th Annual Daytime Emmy Awards were also held at that venue. The June 7th date for the upcoming ceremony will be the first time in several years that the event is scheduled a few weeks earlier than normal; excluding last year’s revised date to the actors and writers strikes.
Lifetime Achievement honoree, nominations, host, and additional information will be announced in the coming weeks.
In a statement, Adam Sharp, President and CEO of NATAS noted, “We eagerly anticipate our return in June as we once again partner with CBS to recognize the exceptional and talented individuals who make daytime television great. We’re thrilled to kick off our second half-century of the Daytime Emmys.”
The Daytime Emmy Awards have recognized outstanding achievement in television programming and crafts since 1974, honoring work in a variety of categories, including daytime dramas, talk shows, instructional programming, hosting, culinary, and legal/courtroom programs. In 2021, NATAS and the Television Academy jointly announced plans to realign the Daytime and Primetime Emmy Awards to be organized by content genre, as opposed to program airtime.
The 51st Annual Daytime Emmy Awards will once again be produced by NATAS and Associated Television International (ATI), which produced Daytime Emmy Award ceremonies on The CW in 2009 and on CBS in 2010, 2011, 2020, 2021, 2022 and 2023. Adam Sharp and Lisa Armstrong are executive producers from NATAS, while David McKenzie is executive producer from ATI.
So, glad to know that the 51st Annual Daytime Emmy Awards honoring performance and shows in the 2023 calendar year, will be held in early June this year, and once again broadcast on CBS? Comment below.
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