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NATAS Launches ‘The Emmys’ App; President and CEO, Adam Sharp Previews New Content and Viewing Platform

Photo: NATAS

There is a new app for daytime fans to enjoy! On Thursday,The National Academy of Television Arts & Sciences (NATAS) announced the launch of a dedicated online viewing platform for the Emmy Awards ceremonies it produces.

Powered by Vimeo’s leading over-the-top (OTT) technology, the platform will make the National Academy’s Emmy programming available on nearly every major web browser, mobile device, and “set top” streaming device.

Photo: NATAS

The new platform will also feature exclusive “Behind the Emmy” interviews, memorable moments from past Emmy ceremonies, historical archives, and events from the National Academy’s 19 regional chapters.

Kathleen Barrett, SVP, Enterprise, Vimeo shared on this venture with NATAS: “More than ever before, virtual experiences have become a powerful component of our daily lives. We’re proud to partner with NATAS and to offer Vimeo’s best-in-class streaming technology, seamless user experience, and uncompromising support to the Emmys’ many fans. Now global audiences can unlock the awards content they know and love without missing a beat.”

All programming will be viewable on the web at watch.theemmys.tv Apps are available for iPhone, iPad, Apple TV, Android phones and tablets, Android TV, Fire TV, and Roku by searching for “The Emmys” in the Apple App Store, Google Play Store, Roku Channel Store, or Amazon FireTV Appstore. Users may download content for offline viewing on iOS and Android and sync watchlists across multiple device

The following upcoming ceremonies will be available on the app and viewing platform: The 47th Annual Daytime Emmy Awards -Digital Dramas Sunday, July 19, 2020 at 9 p.m. EDT / 6 p.m. PDT, The 47th Annual Daytime Emmy Awards – Children’s, Lifestyle, & Animation Sunday, July 26, 2020 at 8 p.m. EDT / 5 p.m. PDT, The 41st Annual Sports Emmy Awards Tuesday, August 11, 2020 at 8 p.m. EDT / 5 p.m. PDT, and The 41st Annual News & Documentary Emmy Awards – September 2020.

Michael Fairman TV chatted with NATAS President and CEO, Adam Sharp to glean more insight and get more details on this exciting step-forward to house Daytime Emmys of the past, present and future and more.   Here’s what he shared below on the organization’s latest endeavor.

Photo: NATAS

You simply called the name of the app, “The Emmys” which will make it easy for users to search, find and download, etc.  What can you say about the features contained within it and on it?

ADAM:  You will be able to watch from any platform, and actually, by creating a profile, sync from across those platforms.  For instance, you can start watching something on your phone and finish watching it on your Apple TV.  You can start building a playlist as we start putting more content in it.  On launch, the focus is going to be on these upcoming live shows, but we are going to be building out a back catalogue – all of last year’s shows are going to be in there.  We hope to build that out to be a complete archive of our ceremonies.  We will have clips and highlights from past shows; we will be building out “Digital Originals,” that Behind the Emmy franchise if you will, and building out interviews.  Eventually, you will be able to watch all 19 regional and local Emmy ceremonies from around the country on the app as well.

It’s such a great idea to finally have a centralized place where people can watch past Emmy moments and ceremonies, instead of having to go fetching around You Tube to watch, for instance, A Martinez’ 1990 win for Lead Actor for Santa Barbara

ADAM:  That’s where, I think, we really have an opportunity when doing interviews with past winners on their Emmy-winning moments and more in our Behind the Emmy segments.   You know, even The Bold and the Beautiful at 33 is the young one on the block in soaps, that so many of the performers today have memories of a character or a performer who their parents loved, who their mother loved, that they watched on that when they came home from school, who inspired them to go into this field of television.  So, to talk about that inspiration and then to be able to recognize that is a great opportunity for us. Certainly as you saw in the 47th annual Daytime Emmys telecast we had the countdown of top moments from the past, and you got a feel for some of that rich history that we are able to celebrate.

 Is “The Emmys” app available everywhere or just domestically?  Could somebody who is out of the US access it?

ADAM:  It is available everywhere.  Now, certainly when it comes to rights and clearances, our focus is globally, but if there are compromises to be made, the platform does allow us to restrict things to the US, or elsewhere, on a as-needed basis.

How did the idea come up of “Let’s do an Emmy app”? It is forward and current thinking in terms of the world we live in today with social media, phones, and tablets; where many ingest most of their information and content these days.

ADAM:  It was very much a priority since I came to NATAS.  In many ways, it was a response to the fan disappointment in that the Daytime Emmys had not having been on television for many years, and while we did have it streaming online the last several years, and while there are ways to get that live Twitter video, or that Facebook video, or the YouTube video on your TV, it was certainly not as easy as it will be now by just launching the app, and it’s there for you.   We are the National Academy of Television Arts and Sciences, our honors should be able to be viewed on that TV screen in the corner of your living room even though television has changed over the years, and we are now consuming it on our phones and other devices. It all started there in the living room, and that’s where we belong.  Even as this was coming together last year, the question was always, asked “When are you coming back on television?” and the answer was always a very coy, “Hundred percent confident that you will be able to watch the 2020 Daytime Emmys on the TV in your home.”  And nobody every called me on it! (Laughs)  When I gave the answer, I didn’t know what path was going to get us there.  By the fall, we were literally going back and forth on one hand with CBS and the other hand with Vimeo, which was our partner in building out the OTT platform.  It was a fortunate result that we wound up achieving both, but I think that speaks to the regrowth of Daytime, but also the fact that television is no longer a single thing.  When you look at the growth of the Daytime Emmy competition in particular, this year was the biggest competition in terms of the number of entries, beating last year’s record by almost double digits, and a lot of that growth was from streaming content.  There is a reason why Netflix and Amazon are right there in the top 3 most nominated networks; there is a reason why Apple TV and Hulu are already making waves in the community.  So, to have this model now where fans of the traditional broadcast soaps, who are used to watching it on their broadcast networks, or the networks’ own OTT experience, like CBS All Access, I think will be great for them.  The Emmys have been around for over 70 years.  We survived black and white, we’ve survived HD, and we’ve survived lots of things because as the definition of television changed, we changed with it.

So, what do you think about the new app and viewing platform for the Daytime Emmys?  Excited to see the kind of content that NATAS intends to populate it with including past shows, moments, interviews, and the current Emmy ceremonies? Comment below.

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hmmm well… in the play store I found it under “Television Academy Viewing Platform”

Breaking News

‘The Talk’ Renewed for its 12th Season

After its controversial 11th season and following the departure of original cast member, Sharon Osbourne, there had been chatter that maybe the The Talk would come to an end.

However, news today from CBS has that it has renewed its top daytime talker, and the series will live to see another day for its upcoming 12th season this fall.

Having debuted in October 2010, the show now features Carrie Ann Inaba (who also serves as the show’s moderator), Sheryl Underwood, Amanda Kloots, and Elaine Welteroth as it primary co-hosts.

As with previous amalgamations of the co-hosts, the women discuss the latest headlines, current events, and human-interest stories of the day.

The series put out this tweet on their pick-up sharing: “JUST ANNOUNCED! #TheTalk has been officially renewed for another year on @CBSreturning for a 12th season in 2021-2022! More fun, more topics, more talk!”

So, glad The Talk is continuing on, or did you think it was time for it to go? Comment below.

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Breaking News

‘Ryan’s Hope’ Star and Soap Vet, John Gabriel Has Passed Away at 90

Heartbreaking news Monday morning and to start the week. Beloved Ryan’s Hope soap veteran, John Gabriel (Ex-Dr. Seneca Beaulac) has died.

His daughter, actress Andrea Gabriel (Lost) shared the news of his passing via her Instagram account.

In her statement, Andrea shared: “It is with an unspeakably heavy heart that I share the news of my father’s passing.  John Gabriel was my hero, my role model, and my champion, but above all, my daddy… I will love you forever.”

Gabriel’s run on Ryan’s Hope was in two parts.  He started with the ABC daytime drama series in 1975 and stayed till 1985.  He then returned from 1988 to 1989.  Seneca’s love story with Jillian Coleridge (the late Nancy Addison Altman) was often front and center on the series.

Photo: ABC

As soap fans know, John was married to another former soap star, Sandy Gabriel (Ex-Edna Thornton, All My Children and  Ex-Christine Venet Ryan’s Hope), and is also survived by his other daughter Melissa and their two grandsons.

Throughout his daytime soap career, Gabriel received one Daytime Emmy nomination back in 1980.  He also appeared in roles on General Hospital, Loving, The Bold and the Beautiful, Generations and Days of our Lives.

Photo: ABC

In primetime he was known for his roles on Gilligan’s Island, Mary Tyler Moore Show.  John was also an accomplished singer performing on many variety and talk show through the years.

In 1995, Gabriel produced the late Charles Grodin’s talk show Charles Grodin for CNBC.

No official cause of death for Gabriel was revealed, and no memorial plans as of this moment.

Share your condolences and remembrances of John via the comment section below.

 

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Breaking News

Sheryl Underwood to Host the 48th Annual Daytime Emmy Awards

The Talk’s Sheryl Underwood will become a five-time host of the Daytime Emmy Awards, although this time going solo, as CBS and NATAS have announced today that she will handle the duties for the upcoming 48th Annual Daytime Emmy Awards.

The CBS broadcast will airs on Friday, June 25 at 8 p.m. ET on the network as well as streaming live on Paramount Plus.

Photo: CBS

According to Variety, “Underwood will emcee the show from Los Angeles, where a stage has been set up for the show, but the pre-taped broadcast will also include presenters and honorees from their own show studios and homes to accept their awards. Although many of the key daytime drama, game and talk show awards will be presented on the telecast, additional winners will be announced simultaneously on Twitter, via the @DaytimeEmmys handle.”

The Daytime Emmys are presented to programs broadcast between 2 a.m. and 6 p.m.  The show includes content that originally premiered in calendar-year 2020, and is judged by a pool of peer professionals from across the television industry.

So, what do you think of Underwood being named the solo host of this year’s Emmy broadcast? Comment below.

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