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RATINGS: 3 Soaps Show Gains In Total Viewers; 3 Soaps Hit Lows In Women 18-49 Demo!



The ratings for the week of March 21-25th are out and there were some ups and some downs.  On the upside, three daytime dramas scored gains in total viewers for the week: The Young and the Restless (+29,000), The Bold and the Beautiful (+78,000), and General Hospital (+18,000).

However for Days of our Lives, their viewership has continued on a downward turn losing another -49,000, but also of note is the total viewers for the week were at 2,185,000.  That also ties an all-time low in households in the ratings share for the long-running NBC soap opera.

And while three soaps showed gains in their overall audience, the key womens 18-49 demo showed three daytime dramas hitting lows in viewers and ratings share: Y&R, B&B, and DAYS.  Only, GH was in the plus column.

In addition, GH was the only show to be in the plus side in viewers in the 18-34 and 25-54 womens demo.   View the entire ratings picture via SON here.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,724,000 (+29,000/-79,000)
2. B&B 3,635,000 (+78,000/+47,000)
3. GH 2,866,000 (+18,000/+102,000)
4. DAYS 2,185,000 (-49,000/-85,000)

Women 18-49 Viewers
1. Y&R 620,000 (-10,000/-133,000) <—— new low *
2. B&B 485,000 (-4,000/-123,000) <—— ties low **
3. GH 475,000 (+6,000/-6,000)
4. DAYS 389,000 (-2,000/-55,000) <—— new low (2nd straight week) ***

So, what do you think of the ratings performance of your favorite soap?  What would you do if you were the executive producer, or network programming executive to help increase viewership for the daytime drama you follow, or love the most?  Share your thoughts in the comment section below!

Leave a comment | 121 Comments


  1. AJQ

    April 2, 2016 at 8:45 am

    Where’s the big ratings bump for the return of Michael Easton? Flashy promo and all.

    From the previous week, total viewers up 18,000 and 18-49 up 6,000, statistically insignificant, flat.

    Interestingly enough, his debut day, Monday, although he was only on at the end it was the day promoted as his return, that Monday 3/21 at 2,977,000 was down from the previous Monday 3/14 which had 3,067,000 viewers.

    The first two full days of Finn, Tuesday and Wednesday were at 2,750,000 and 2,814,000. Both were down from the previous Tuesday and Wednesday that were at 2,807,000 and 2,840,000.

    So the reason the weekly average wasn’t actually down from the previous week is because Thursday and Friday were up from the previous week, bringing up the week’s average. Thursday up 69,000, Friday up 194,000, both days that Finn was not on. So it was the Thursday/Friday numbers boosting the weekly average, Mon-Wed ratings, Easton’s return, were down from the previous week.

    • Sean

      April 2, 2016 at 6:41 pm

      You are obsessed with Michael Easton, you really need help. The show didn’t have the huge drops you predicted. Nice to read another post about a show you dislike. You must have a sad life. Seriously move on and concentrate on other things in life. Life is too short to be so obsessive over a soap opera. You might want to consider psychiatric help.

      • Elizabeth

        April 3, 2016 at 1:12 pm

        You must not be a long time viewer the way AJQ is. It’s just hard for those of us who appreciated the superlative franchise of yesteryear to give up and accept the multi-venue-actor mediocrity that has emerged over the last three years. I can relate. My effort to point it out has diminished over the last six months though. I am realizing that the excellence that was is not coming back.

        Can’t blame AJQ for pointing out the obvious though. Michael Easton didn’t drive ratings when he left, nor did he drive ratings when he returned. You may not like reading that, but it’s a fact nonetheless.

    • Harry

      April 2, 2016 at 7:57 pm

      I dunno know, AJQ. But I was hoping he would be returning to characters who are not reptilian. Instead, he is given a bearded dragon lizard and her name is NOT Nina!

    • Matt

      April 3, 2016 at 8:32 am

      Last I checked there was nothing saying he would bring huge ratings to the show. They did give a promo for his return like they do when most actors return to a show.

      You seem to have some sort of axe to grind with Easton. You consistently look to complain about any little thing that involves him. You have the right to do so, but why spend so much time complaining about something you don’t like, and something you have no control of.

      Either you like GH or you don’t. If you don’t like it don’t put it on that channel each weekday. There are plenty of other programs on that you probably would enjoy more based on the criticism you place at the show.

      Again I don’t get it, Even you tracking the numbers for his appearances, sounds a bit obsessive but just my opinion.

      My advice would be find something that you like in life, and post on the internet about that. You will be much happier

      • AJQ

        April 3, 2016 at 11:55 am

        Sean and Matt, you ask if there are better uses of my time because I’m commenting on a soap opera on a soap opera site, but you are commenting on me. Is that a good use of your time? Psychoanalyzing people you don’t know, commenting on the state of their lives and giving them advice on how to spend their time? Honestly, this is what you take time and effort to do as you suggest someone else is obsessive or sad.

        Who said there would be a ratings bump? Well, I’ve read that Michael Easton was brought back because he is a big soap star with a huge fan base; that one of the reasons he was brought back was because there was an outcry from his fans and even a petition was signed. So you would have to assume that bringing him back was based on attracting more fans; attracting that huge fan base to the show. GH needs ratings right? Decisions are made to increase ratings. Why else bring an actor back, who was just fired only six months ago? There’s only so much money in the budget, so you would hope those dollars would be spent in way that would attract more fans and increase ratings. I’m pretty sure that’s what ABC thinks.

        So how was that money used? To bring back an actor who was not a success on GH. And since his departure, ratings had only gone up. So there was no evidence at all that his departure had a negative effect on ratings.
        Frank had money to work with and instead of bringing back some favorite General Hospital characters/actors, many even speculated and hoped the big announcement was Tristan Rogers, we got Michael Easton, the guy who came here with Frank from his cancelled OLTL. Frank continues the same losing strategy of bringing on actors from other shows, putting some misguided priority on catering to and trying to attract fans of other shows, instead of catering to a GH fanbase and giving those fans a show they want.

        And I’m not saying that if Tristan came back ratings would soar. It would take more than that. But it would be a start and an indication to General Hospital fans that they were a priority. Kill off Julian, Franco, Ava and Nina, bring back characters like Robert, Mac, Felicia, Kevin, Ric etc, write for them, expand their families and maybe you have a shot at attracting a larger audience. If not, at least it would be General Hospital.

        You claim I dislike GH. No, far from it. I want to see it successful. Right now it isn’t successful and it is just mindboggling that ABC allows Frank to continue the same pattern of behavior that has thrown GH in the tank. Bringing back Michael Easton is just the latest example. When GH finally does go down the tubes, and it is because the EP refuses to change course and alter his agenda, which would mean writing and producing General Hospital for general Hospital fans, it will not only be a very sad day but one that was most probably avoidable.

      • su0000

        April 3, 2016 at 1:19 pm

        I know this;
        I will not be FF ME/Finn …… 🙂

      • Timmm

        April 3, 2016 at 4:05 pm

        Matt, in general, no one specifically, it seems like some people are never happy. They want ME back, they want him dead, they dont like his story, his hair, ect! Finn JUST started the show, give the guy some time! FV promised when ME agreed to return he would have a cool story for him. LETS WAIT AND SEE!

    • davlestev1

      April 3, 2016 at 11:55 am

      You are entitled to vent all you want and really they should have moved forward from him.. Not all viewers are over the moon.. Some are annoyed and perplexed by his rehiring… and by the Sean psychiatric help is to open you up to talk not hold things in.. IJS

    • Rhonda Montgomery

      April 3, 2016 at 7:10 pm

      What is your point?

      • CeeCee

        April 4, 2016 at 9:40 am

        Right? Why do people get so hung up about ratings? I get hung up on storylines….the drama, the humor, the comments.
        It is amazing how psychoanalysis always seems to be interjected into these comments. Is this a competition about who’s more intelligent or compos mentis?
        I have had it with the personal bashing of other posters. God knows I have had my share from one obsessed virago. May we please stick to the storylines and the soaps?????
        So depressing. Please, someone….make me laugh. Enough gloom and gloom in the world!!!!!

      • Helen

        April 5, 2016 at 2:38 pm

        @ CeeCee Or posters that bash and trash for someone liking this or that or just commenting and I agree enough gloom.

    • Norma

      April 4, 2016 at 10:01 am

      I loved Tristan in his heyday but he looks more like Anna’s daddy then her ex-husband. His character of Y&R is a joke and he is past his prime- oh hate on me- I am well past my prime as well but I would much rather watch Michael Easton in this new character and see what he can do and I can forget he was five or however-many people but I could also have equally maybe even more so enjoyed a new actor on the GH canvas. I surrender- I have paid my dues with the soaps and love and respect the rich history- but I no longer heat with coal or use an icebox. Life moves on and these shows are a for-profit business-not an entitlement program as so many of us feel we deserve – Michael Easton drives a younger demo- and yes I hate that as well but I can accept it and enjoy what is presented if I can and if not I will spend my time on something else. The telenovellas are outrageously popular on their networks- wonder if this format would work on daytime?

      • Matilda

        April 4, 2016 at 6:34 pm

        The shows are not an entitlement program yet Michael Easton is entitled to a fifth character? And what evidence is there that Michael Easton drives a younger demo, or any demo? You don’t heat with coal or use an icebox, but what is new or fresh about Michael Easton? He’s a 50 year old guy who has been on soaps for twenty years?

      • Helen

        April 5, 2016 at 2:35 pm

        @Matilda If you are going to reply to a poster it would be nice if you read and comprehended what the poster said- She never said Easton was entitled to anything and and that might have more so enjoyed character portrayed by a new actor. Great- you don’t like ME – you make your point, repeatedly.

  2. Derrick

    April 2, 2016 at 8:48 am

    This is VERY worrisome for DAYS and I’m just glad that they got renewed before this downward spiral start happening!

    • davlestev1

      April 3, 2016 at 11:57 am

      The problem is it’s most likely the last renewal this show will see

  3. Jimh(leave it to beaver)

    April 2, 2016 at 9:11 am

    Days needs a new wrirer-is Wendy Riche available-best part is Chad and Abby…Belle should have stayed!

  4. Ces

    April 2, 2016 at 9:47 am

    Days relies on gimmicks that’s why they are down. That’s why I quit; not worth my time.

    • nancy dillingham

      April 6, 2016 at 2:12 pm

      Days seems to have taken a page out of GH’s writing notebook–setting “Patch” free at the 11th hours with a “deux ex machina” type explanation is just like GH–every character can do a heinous crime and still go free–Days–like GH has lost its moral center–and that, in my opinion, is the reason it is declining just like GH’s epic slide when the Mob began to rule. Sad! I like to see a character punished for his/her crime–in some way; otherwise, where’s the tension, the drama? Goodness knows, I LOVE Patch, but geez, first Hope commits murder–and gets away with it–then poor Joey is made to smother an “evil” woman, Steve takes the blame, and all is now hunkey dorey…UH-HUH–not right! Not good drama–not what I want to see. It brought down the “mighty” Luke character–now Hope, now Joey, now Patch–ad nauseum. I feel sick!

  5. Lew S.

    April 2, 2016 at 9:48 am

    DAYS is too dark, in more ways than one! The storylines are depressing; it is hard to keep count of the number of murders and deaths since 2015 and it has been a revolving door. Characters are brought on and wasted: Daniel’s doctor friend, Lani (on her way out the door) and Deimos (Vincent Irrizary) deserves so much better! This is a show in need of humor, some interesting couples and to utilize the talents of Lauren Koslow and the young man who plays Paul and rebuild the DiMera family. Revisit the teen set – some are talented and unfortunately, some are not! The BIGGEST mistake made was firing Kassie DePaiva! Truly a major mistake! DAYS, the renewal is only for one year!

    • Llanviewer717

      April 2, 2016 at 11:13 pm

      Definitely agree with you Lew S. Days is way too dark. Kassie DePaiva and Vincent Irizzary deserved much better than they have been given. They are powerhouse actors and the potential for stories is endless with both of them. TPTB need to bring Kassie back and give Vincent something better and more air time.

  6. Mateo

    April 2, 2016 at 9:57 am

    The loss of audience for DAYS is not a surprise at all. The stories are AWFUL. I feel bad that the writers at DAYS think its okay to write 1980 stories for the audiences in 2016. We have ridiculously plotted stories featuring characters that NO ONE cares about. They have forced the Ciara/Chase story down the viewers throats when the actors portraying those characters are painful to watch. They have no skill whatsoever. They have John and Marlena and Patch and Kayla running away with the most stupid plots. John fighting some battle to discover who he is. If he doesn’t know at his age then how about we say he never will. They are in their 60’s and 70’s now. It’s time to show stories reflecting that. Patch and Kayla running away on his motorcycle into the wild world. Really? Shouldn’t they be dealing with mortgage modifications and college choices for their children? Shouldn’t Kayla be dealing with training new doctors at the hospital? Nope they are running away together like they were 16. Hope is acting all out of sorts. First she was Rambo now she is Dr Phil for her traumatized daughter. Get a grip. Who the hell is she? Nicole still mourning her Daniel but getting the goosies for Dario or whatever his name is. And the story with Victor and Deimos? PLEEEASSSEEEEE. It’s so stupid. So now he destroys the one character everyone loves in some ridiculous plot to destroy his brother for some past misdeed? Victor is a villain, got it. But Maggie? Breaking her back for her man (LITERALLY!). So now we have to watch Maggie take six years to get back to normal. What’s next? Will Maggie find out she had five unknown children who are all related to Daniel? And then we will spend six months finding out about them to have them written out – (I am speaking to you Summer) – Phillip is the worst character of them all. He is not attractive. He is a bad actor. He has ZERO chemistry with any of the cast. Belle coming back was the worst decision ever, along with her motley crew of Shawn and Clair. I know that DAYS has always been known for their wild storylines. I get it. I really do. But if you want to maintain viewership, you have to get good actors and tell consistent stories. There is no consistency. There are few good actors and there is nothing keeping this show alive. The trio of actors who seem to carry this show – Abby, Chad, Ben – are temporary because the actress who plays Abby is already gone. Ben will be back in a cell or mental institution soon enough and that leaves us with Chad who won’t have any one to feed off of. The sad portrayal of the Latin family with Rafe, Gabi, Eduardo and the mom – whose name I have failed to remember – are bad stereotypes. The mother who blindly supports her children while asking them to get along and eat some tacos while her ex husband drives her crazy. As a Latin man myself I find the portrayals caricatures of who the Latin culture is about. Gabi is the only actress who can carry a scene with one ounce of credibility. DAYS is an embarrassment lately. It’s painful to watch. I would rather watch Serena with that damned elephant in her purse than watch the mess this show has become. GH is on fire right now. This is what a great cast should look like. Y&R comes in at a close second. The actors on this show make some of the whackadoodle stories believable. As for B&B, I think that show is just written to highlight societal trends with no direction or purpose. They are so busy trying to be hip that they fail on so many levels. After they killed off Stephanie Forrester they lost all credibility. I am very PRO General Hospital and Young And The Restless because they have superior casts, well paced stories (even if some of them are silly) and they mange to stay contemporary. DAYS could use a lesson on consistency, pacing and acting from GH and Y&R.

    • davlestev1

      April 3, 2016 at 12:00 pm

      Well said

  7. Wendy

    April 2, 2016 at 10:07 am

    Still find it amusing how any viewers over the age of 49 are exempt from such surveys. Does this mean the viewers over 49 don’t count? As a fan of YR for many years, attend annually one of Kate Linder’s Afternoon Charity Teas in Vancouver, Canada where additional cast from the show also attend. The audience is approximately 350 fans and guaranteed the majority of those attending are over the age of 40 and a good 1/3 over the age of 49. So, what does this say about these surveys? It says the surveys are missing a large population group who are loyal daytime drama fans, who are over 49, with many even in their 80’s and some in their 90’s, who’ve been fans since the shows were first aired. At one of Kate Linder Teas, I met two sisters, both over 90 who went to a lot of effort to travel a distance to attend. They both had never misses one episode of YR in the years since the show began. So, as it seems there are no viewers worth counting as being significant in surveys of fans of various daytime soaps, this is a serious oversight by whoever manages these surveys.

    • Tomas Torquemada

      April 2, 2016 at 5:05 pm

      Wendy, no viewers are exempt from the survey. But some demographics are more desirable for certain products and sponsors. Those Pamper ads and the revenue they bring require young viewers of a female gender. Look at the ads,… the ultimate bottom line. Hard to sell pampers to Granny. Or tons of make up to her either. That’s just how marketing works.

      • Wendy - Vancouver

        April 3, 2016 at 10:19 am

        Advertisers are not considering the new demographic of many adult children, single or married and either group having children living at their parents homes and being supported. I know of friends, who had both their grown children still living with them in their mid-20’s and one is a single parent. This means the Granny and Grandpa are BUYING everything for the grandchild, including Pampers and the other products advertised on the commercials during these daytime dramas. So, whoever the upper management staff of the advertisers are, they are not looking at the new social structure of families which includes a large percentage of the over 49’s being the purchasers of their products too.

      • Mary SF

        April 3, 2016 at 10:43 am

        I don’t know, a lot young mothers work nowadays, and they are leaving their young ones where? Granny’s house–a bet a lot of grandmothers have a stock of Pampers in their homes.

    • Rose

      April 3, 2016 at 3:14 am

      Wendy….Soooooo with you on your comment. Recently heard stats that 50+ types control 75% of income, and they spend it, not on just pharma scare ads, but other consumer products. In fact more on some new car models than the “preferred” demos of ratings we see. I realize they want to “grow” their new audience, but where do they think totals would be if the “un-preferred” ratings audience wasn’t around? A thank you and a little respect wouldn’t hurt. As a p.s., this comes also from the experience of selling advertising for nat’l publications where there were junior buyers involved who didn’t look at the whole picture.

      • Wendy - Vancouver

        April 3, 2016 at 10:23 am

        Thanks for your comments. Do read my reply to the first comment about Granny’s not buying Pampers, when in actual fact, many older parents are funding the cash and the necessary items for their grown children and if they have grandchildren, for them also. The younger demographic simply are not finding jobs where they are even independently living anymore and many are choosing to move home say after failing to be able to afford to live away from the family home. This means those OVER 49 are indeed the ones holding the pursestrings for purchases from those same advertisers who are ignoring this social shift. Without the jobs, without the money, even the cost of a TV/cable is impossible for many younger viewers these days.

      • Rhonda Montgomery

        April 3, 2016 at 7:09 pm

        Beautiful, thank you- my money is never turned away because I am too damned old to spend it. And I will spend it on pay-tv and when will someone tap into this and respect it and profit handsomely from it as I am so certain it would work but again- when it came time to pay for AMC and OLTL- where were our purses then?

    • maddiehayes

      April 3, 2016 at 5:40 am

      Over-49s and under-18s (as well as all men!) count in total viewers. They are important too! Soaps cannot afford to lose any of their viewers, because they are multi-generational. I watched with my mom, and my kids (sometimes) watch with me.

      • Wendy - Vancouver

        April 3, 2016 at 10:25 am

        Maybe we need to be contacting these same advertisers who are part of the management decision as to who counts in these demographic surveys which as you say ignore the under 18 and over 49’s.

    • Melissa

      April 3, 2016 at 8:34 am

      Viewers over 49 don’t matter to the networks because they don’t matter tot
      the advertisers who buy air timely shows. For whatever set of reasons advertisers have decided that those of us over 50 don’t buy products, spend money or are influenced by advertising. I’ve never understood the logic though it’s supposed to based on some mumbo jumbo marketing research and statistics.

      • Wendy - Vancouver

        April 3, 2016 at 10:27 am

        Perhaps it’s a decision based on very young, smarty-pants type management teams who have no clue about society and who really is spending earnings for their items. Read my comments in reply above to see more of my opinion, if interested.

      • JUDY K

        April 3, 2016 at 10:27 pm


    • KansasGuest

      April 3, 2016 at 11:17 am

      Wendy seems to have a fundamental misunderstanding of the ratings system. First, there are no “surveys.” It’s all statistical data compiled by machines. No one has an ax to grind or an agenda to “offend” or “ignore.” All the equipment does is report what is watched live or via DVR. That’s it. Second, the people with Nielsen ratings equipment are a wide swath of the population. They are comprised of all different ages and both genders. So, interpreting simple data as a personal affront is silly. People watch what they want to watch. It’s all numbers to the network. They can’t see that 90-year-old sisters have watched every day for the entire run of the show. The data isn’t reported like that. Third, networks do know how their programs “skew” and the age groups that watch them. For example, CBS knows that THE GOOD WIFE, 60 MINUTES, MADAM SECRETARY & BLUE BLOODS have an older viewership. Considering 60 MINUTES has run for decades, & the other programs have been consistently renewed for years, it’s pretty clear that older viewers are not completely ignored. For a network, it’s a balance of ratings, consistent viewership, & a program’s ability to attract high-paying advertisers to those time slots that appear to be the sweet spot. If a “mature”-skewing show can give the network the ad revenue it wants, chances are it will be kept. It’s the ultimate in non-favoritism – any program has the same chance as any other to be kept or cancelled, regardless of who watches it, or how old they are. A program just has to show the network ratings & ad revenue.

      • Wendy - Vancouver

        April 3, 2016 at 1:43 pm

        My appreciation for your lengthy reply, which I’ve now read a few times. My understanding is increased as to the methodology of the ‘ratings’ business. I still maintain IF there are statistics for those over 49, then why not have those made public also? It makes no sense given the reasons are financially based by the advertisers and just MAYBE this group which is consistently ignored are more influential than a zero influence on advertising. Maybe the reverse is true, the advertisers THINK the age group which is the only age group listed in ratings are the more gullible group and thus are more likely to buy a product due to the commercial. Smarter folks never do anyway, but the older group would be overall more astute to a sales promotion which is not the best product at all. We do know that given the use of celebrities to endorse products such as Cover Girl or even medical products of various kinds, or medications, that connection will often convince others in the age group targeted by these ratings to buy, buy, buy. Bottom line with this entire subject is it is all about the money; all about the profits; all about money passing hands to keep these daytime soaps going until of course the Television Networks decide no more and it’s time for even more talk shows or reality tv show, which already is a glut on TV viewership. But will add, your lengthy reply did add some information to my assumptions about ratings and for that I am grateful. Still think the over 49-ers need to be recognized, no matter what anyone else thinks. That’s my opinion and has been for several years now.

      • Rose

        April 3, 2016 at 2:28 pm

        Someone or something is breaking into demo groups, including age. I know…I used the info when presenting to agencies and clients. And “yes” after a while networks know which group/s certain programs skew. That’s why there are a lot of the pharma ads on soaps, along with Huggies. Also if you look at some of nighttime ratings, or even some other “keepers” on daytime, a lot are not that different than the daytime soap Y&R.

        I think what many of us would have wanted is to be at least mentioned in the ratings besides being part of the totals, and time, money, and talent invested in making daytime soaps still viable and relevant. To build from an already established soap base instead of creating something from scratch. As it is, it’s always one rumour after another about when they will be cancelled.

      • KansasGuest

        April 4, 2016 at 7:35 am

        IMO, the “Nielsen” way of reporting ratings is obsolete regarding age brackets & advertising because fewer & fewer people are watching the actual advertising. So much attention & money is paid to commercials when the majority of viewers are skipping over them, or eliminating them entirely via ad-free streaming options or online software that blocks ads. It’s ironic, isn’t it, all the effort made to collect data that forms the basis of ad revenue when viewers are far ahead in devised ways to avoid the majority of ads? Even when we just had VCRs & VHS tapes to record programs, who in their right mind actually sat thru every commercial instead of hitting the FF button?

    • nancy dillingham

      April 6, 2016 at 2:15 pm

      Yeah! Guess we are the “invisible” populace. Makes me mad! I still feel 20 and think that way–LOL! Give us a break. We “older” fans are the most dedicated of fans. HOW can we be overlooked?

  8. Dave M

    April 2, 2016 at 10:22 am

    I am not really in to conspiracy theories–except in my soapies! But there has been scandal and deception and what-not in just about everything- soccer, Lance Armstrong, banking, mortgages,- but this whole rating system is accepted -more than the bible, even- and everyone jumps to adjust when they come out. Is this based on monitors in homes that get paid to have them? What if one or two homes wanted a little more cash so they something something? I believe in privacy, don’t want you peeking in through my curtains- and the joke is on you if you do. But gladly will I allow my viewing to be monitored 24/7. Also the demographics oh don’t get me started. But I smell a rat.
    I am demanding a MF on-air, on soaps, viewer investigation and any insight into this.

    • Tomas Torquemada

      April 2, 2016 at 5:08 pm

      • Norma

        April 3, 2016 at 11:08 am

        Thank you for this- very interesting!

      • davlestev1

        April 3, 2016 at 12:06 pm

        The more you know.. these people are bombarded with suggestions and no doubt incentives by the Nielsen company and networks to skew their watching one way or another.. Unless the show is so bad they could carte less and don’t watch. There is an unsavory element to this system… BOTTOM LINE..

    • Wendy - Vancouver

      April 3, 2016 at 10:33 am

      Agree, Have to wonder if the advertised survey results are just how the TV stations want viewers to think the shows are rated. After all, Amazon book sales can list those on a top 10 list as being best sellers and yet in actuality, they aren’t on any sales list outside of Amazon. So, the Amazon list is generated to create a false buzz over a book which isn’t selling well to dupe the potential buyer to pick a book they are duped into thinking is a worthwhile book. I read recently, someone posted a mere front page of a book which hadn’t been written but had a title page and title. Within a week, Amazon listed it as a top 10 seller. But the book didn’t exist except on Amazon and was not even a book. Did folks buy a title page and blank pages? Yes I guess they did. So the same thing can be true of these surveys. With YR being at the top, then more folks may think, I’ll watch that soap as it’s the best one – according to the surveys. So, how to be astute? Nearly impossible. And how these survey results are collected, it is very odd to think that millions of viewers choices are being tallied. After all, we know there aren’t phone calls made to ask, “What are you watching today?” So, maybe there needs to be some more transparency with these surveys and make it known to the public. Maybe Michael, here can do that inquiry for us all.

    • KansasGuest

      April 3, 2016 at 11:30 am

      I don’t think it’s a conspiracy. It’s just that viewers are changing the way they watch all visual entertainment. It’s too fast for the Nielsen ratings system to adapt to. Thus, the big gap because the majority of viewers are leaving the traditional cable system. Viewers are still there. The U.S. population continues to grow. But, many people have cancelled their pricey cable service and are just streaming all their tv via Roku or Apple TV. It’s not even clear that Nielsen can access viewership data on streaming services like Hulu, Netflix, Amazon Prime Video, CBS All Access, etc. Part of the reason networks cut out cable companies & started their own streaming channels was to have that data quicker & firsthand. No interpretation via a 3rd party needed. Really, why pay someone else to give them that information when they own the programs & now have the technology to measure everything themselves? They can see exactly how many people have viewed their programs & when instead of paying Nielsen to compile & interpret everything.

  9. Tina

    April 2, 2016 at 10:28 am

    Days is in free fall. It’s time to panic.

    • nancy dillingham

      April 6, 2016 at 2:16 pm

      I agee! Poor Kayla is trying to keep the show’s moral center–and she’s drowning!

  10. Jay Trotter

    April 2, 2016 at 10:31 am

    GH has been pretty good since the beginning of 2016. I beleive that Jean and Shelly have got the show on the right track. We are getting more hospital-centric and family-centric stuff which is a very welcomed change. More character driven storylines and key points in these storylines are no longer being glossed over. I think as a whole there are more hits than misses and more stuff is working than not. GH has a very good balance when it comes to their stories and the rotation of their characters right now. The show isn’t centered around just one or two storylines and the same six or seven characters every day. We are getting fresh new storylines that haven’t been done to death so we are avoiding major repetition. I am also really enjoying Jean and Shelly’s new characters like Andre, Curtis, Griffin and Finn. I am really happy with the focus on the Q’s right now. Tracy has a frontburner storyline, more airtime for Monica, the return of Ned, better writing for Dillon, and Jason feeling a pull to his family.

    • KansasGuest

      April 3, 2016 at 11:20 am

      I agree!

    • Elizabeth

      April 3, 2016 at 1:17 pm

      I think Andre is a bust. No chemistry with Jordan at all, and the man can’t act to save his soul. I like the other characters though. They don’t make up for the terrible avalanche brought on by Cartini, and there needs to be a natural disaster STAT.

      Plus, Jelly needs to up the intensity of their drama to make for compelling stories. The show is more grounded and cohesive, but the overall arc needs to be more focused and intertwined.

      • Patrick

        April 4, 2016 at 7:38 pm

        Andre shows no emoting… forever and a day

        even when he was in Morgan hospital room… he wasn’t generating any ACTING

        he certainly isn’t in the same league… as Anna
        and even with Jordan…. I want Curtis to hone in on her act

        they need to send Andre off to the WSB international… bye bye

    • Rose

      April 3, 2016 at 2:57 pm

      Jay…I’m with you on your comments. As long as the Q’s, and GH are still the core. And okay, even Corrinthos at this stage. Plus, they’ve still found a way to keep the Cassadine name alive. Hoping more for Laura and maybe a Robert to drop in again.

  11. Timmm

    April 2, 2016 at 10:42 am

    Women 18-49 are up on GH because of Michael Easton AND the character of Griffin.

    Its hard to believe 2 million more people watch Y&R than GH! Is it that much better of a soap?

    DAYS isnt so below GH but it is #4. Any suggestions?

    • I love gh

      April 3, 2016 at 4:19 am

      I’ve always thought that about Y&R. I’ve decided that, at least in my market, it’s the time slot. Y&R comes on at 11:00 – the right time for office job lunch hours and before many evening jobs start, allowing viewing before work. GH comes on at 2:00 – one would have to be home (or DVR, like me) to watch.

      I like Y&R, but is not THAT much better than every other soap, week after week, year after year.

    • maddiehayes

      April 3, 2016 at 9:55 am

      I can only speak for myself, the thing I love most about soaps is the love stories. The couples. The pairings. And because there is so much time on a soap to “get to know” the characters, every little foible and quirk, their relationships unfold in “real time”. We get to see every little moment that leads up to them falling in love. And yet, there is not much of that on DAYS or GH these days. If they do start a couple, they have broken up by next year and have moved them on to the next warm body. We hardly ever see a wedding and when we do, there’s tragedy and calamity before, during and afterwards. Romance is a soap’s bread-and-butter. And by “romance” I don’t mean sex scenes. I mean, showing us how much this couple is meant for each other, how much they MEAN to each other, how much they are willing to move heaven and earth to BE together! I used to think Ericole was going to be that couple on DAYS. As for GH, I can’t think of any couple I’ve truly loved since Scrubs. DAYS and GH just don’t seem to be willing to invest the time in their couples any more.

      • Timmm

        April 4, 2016 at 5:27 am

        Maddie, as for GH, I like the new women writers. They have brought more love, relationships and are focusing on the hospital. The last guy that wrote started off with a bang but he didnt write stories as much as he just wrote cliff hangers, DAILY! We love our cliff hangers BUT like you said, you need a story, a build up if you want to enjoy the outcome.

    • Aria

      April 3, 2016 at 2:44 pm

      It’s hard to dismiss the rating when we know a network will use that as an excuse to cancel a show now, I. e (oltl,Amc ) but, to answer your question having more viewers is not a reflection of a show being better just look at prime time the shows that have most viewers are not exactly the most acclaim or the one winning Emmy, plus everyone like something different, if anything y&r is bless with more eyeballs and they should be thankful to those viewers for that.

      • Timmm

        April 4, 2016 at 5:29 am

        I still feel bad for the AMC and OLTL fans! I am shocked ABC just didnt wipe out ALL their soaps when they cut the beloved two I just mentioned.

  12. vinman

    April 2, 2016 at 10:52 am

    DOOL…..they MUST stop that 5-6 month tape to air….Chabby sl….is now a DRAG…GET rid of Summer….need more Nicole….

    • I love gh

      April 3, 2016 at 4:20 am

      That format is killing the show, for sure. Aren’t they going to start a new model soon?

      • Mary SF

        April 3, 2016 at 10:45 am


  13. Lisa

    April 2, 2016 at 11:12 am

    I can’t understand how Y&R is gaining viewers – it’s been dull & dreadful. Same old storylines all the time. Nikki drinking again……Company takeover & fighting yet again & Billy/Victoria breakups. And Phyllis & Billy hooking up? Seriously? Only thing missing was another hit and run

    • Lillian

      April 3, 2016 at 3:53 am

      1. How ironic. Victor is found guilty and he receives Adam’s ten years sentence.

      2. Victoria Slapping Billy in Front of the Media Storyline: Assault, Physical Abuse of an Ex-Spouse, and Possible Child Custody Issues.

      3. Soaps need to step into the 21st century in their writing of “love triangles.” Sleeping around lost its appeal a long time ago. Infidelity: suspicion, blindsided, caught in the act, confession, trust issues, marriage counseling, separation and/or divorce. Why is a “love triangle” sometimes introduced shorty after a couple is married?

      4, Esther named her daughter in honor of “Mrs. C.” Y&R intentionally destroyed Chloe Mitchell, aka Katherine II, for the sole purpose of Billy Abbott, Victoria Newman, and Adam Newman. In the eyes of this viewer, Chloe – a mother still in grief over the loss of her child – needs to be redeemed. Must we forever see Delia only from Billy’s viewpoint?

      5. Most soap characters that viewers have come to love got their start on a soap as a villain. Some viewers won’t forgive the actions of a character’s past when they turn good and vice versa. Chloe Mitchell is not a saint.

      6. Katherine Chancellor was not a saint. But how do you keep the memory of Jeanne Cooper alive? A yearly memorial of conversations in the park will never equate to the flashbacks that can be interwoven into storylines of a legendary character. Cooper paid Hendrickson one of the highest compliments as an actor. In Y&R’s Tribute to Jeanne Cooper, Hendrickson stated that Cooper did not refer to her as Liz or Elizabeth but “little hell.”

      7. Mackenzie Browning is the love of Billy’s life. For the writers to insinuate that Victoria has always been the one goes against the character’s history.

      • Timmm

        April 3, 2016 at 4:11 pm

        Katherine got a park where people have been assaulted! Her house has been destroyed. The first kiss in the new Chancelor Mansion was that of a married women and a gambler! Chloe and Kevin should have been given that house! No sign of Mac, Phillip or Tucker. Devon getting two billion dollars is and always will be a joke!

      • CeeCee

        April 3, 2016 at 5:38 pm

        Beautifully said, Lillian.

  14. Mary SF

    April 2, 2016 at 11:33 am

    On Y&R Katherine Chancellor’s homestead has gone from an Estate, to a mansion and now a house which is what Billy keeps referring to it as being, and that pretty much sums up the show itself, it has gone from being Great, to Good, to just Okay.

    Days is not only dark in story line, but most of scenes have been at night or during a storm which made it gloomy to look at. I get it was needed for the creepy Ben-Abigail scenes but it was really depressing watching everything in dim light.

    B&B was uneven this week, not a fan of another addiction story with Katie’s drinking because it wasn’t that long ago they featured Brooke’s addiction, but I am still enjoying the Liam with Quinn story and looking forward to him remembering who he is and what poor Quinn is going to do to “keep” him. It’s been a while since anyone’s been locked in cage on soap, I can see Quinn doing that to Liam. The only trouble with this story is they are making Quinn a bit like Sheila and if she goes too far, the character might not be redeemable

    GH–it hasn’t gotten much better, but it is not getting worse– I am not loving it, but I ain’t hating it either– it is very middle of the road, which for soap I’m not sure is a good thing. I do like the few scenes they have done outside, my only issue is PC is New York State and in April the really green grass and leaves on the trees wouldn’t be there and you wouldn’t be on sitting on thawing ground for a picnic like Maxine and Nathan were doing, but at least in is a real outdoors unlike Days fake park, so I will let the weather thing slide.

    • Tomas Torquemada

      April 2, 2016 at 5:10 pm

      Nicely said. No more Chancellors…..

    • CeeCee

      April 2, 2016 at 6:32 pm

      Lol….you caught that, too, Mary? I tried to be ‘funny’ by saying that the scenery in PC looked soooo upstate, New York! NOT!! In May/June, yes; not in late March, early April.
      I live in the Hamptons and there are barely leaves on the trees; tulips are just starting to sprout; and wet snow is expected….with lows in the 20’s and 30’s still!!!! Unpredictable weather. It can only be worse in the Rochester/Buffalo area.
      But, golly gee, that plush, verdant grass and lush trees threw me. LOL

      • vinman

        April 3, 2016 at 6:43 pm

        Thank you CeeCee….in the Roch….
        High of mid20°’s….4-5inches of snow….NOT YOUR PORT CHARLES, NY.

      • CeeCee

        April 4, 2016 at 8:10 am

        Lol, vinman. The soap gods should make an effort to check the weather conditions in NY state.
        They seem yo have no clue what’s going on in all other parts of the country. We are not in California!! Well, at least, they made sure there were no palm trees in view.
        Out of context, but I was watching a rerun of BEWITCHED, as Darren was driving down one of the NY state routes…..the avenue was lined with beautiful palm trees. HaHa and triple LOL. Later.

    • Roland B

      April 3, 2016 at 12:16 pm

      I love the Quinn and Liam and finally found someone else saying they like it- I fear it is ending and would have liked to see it go on- wonder if she will end up pregnant- would like that too- thank you.

      • Dylan

        April 4, 2016 at 9:34 pm

        Pregnant??? She is 50 years old bro!! She’s not Ada Hobson from Another World!

    • Timmm

      April 3, 2016 at 4:13 pm

      They should have NEVER killed off Katherine BUT they did and NOTHING has gone right since! How in the hell is this soap still #!?

      • Dylan

        April 4, 2016 at 9:36 pm

        What are you talking about…never should have killed off Katherine?? Jeanne Cooper died! She played Katherine. Of course Katherine had to die. They never “killed her off”. She died!

    • Timmm

      April 3, 2016 at 4:14 pm

      They were on location. It hasnt happened in years. I appreciated it and didnt nit pick.

      • Mary SF

        April 4, 2016 at 7:45 am

        O I appreciated it too, I wasn’t nit picking just pointing out the humor that people in California have no idea what spring is really like for the rest of us, just finished shoveling my driveway from a snow storm last night– so Maxi and Nathan, sitting in the warm sunshine on lush green grass– I wish LOL— nit piking, no, envy Yes.

    • CeeCee

      April 3, 2016 at 5:38 pm

      Another ell-sait post, Mary SF.

      • CeeCee

        April 3, 2016 at 5:39 pm

        Well-said. Lol. Sorry.

    • Timmm

      April 4, 2016 at 9:47 am

      Mary, I was criticizing you about nit picking, per se. I was just overwhelmed with seeing a character in the natural sunlight! Emma should take Griff to a dance studio and have someone teach him how to Tango for the NB. It would be cool to see him in an actual dance studio! I know, its probably too expensive to leave ABC! These outdoor scenes were probably on the studio lot?

  15. irene

    April 2, 2016 at 11:39 am

    Ratings are staying the same. I find it silly all the coverage of up and down, here and there. Basically GH/Days have 2 1/2 million fans give or take. Bold and Beautiful has 3 1/3 million fans, give or take. Young and Restless has 5 million, give or take.

    There is an up and down trend on all the soaps. Fluctuation. It has been that way for years and also close to the numbers I described.

    Here is what I am sure TPTB are looking at: 3 of the 4 soaps have two entities that want profit. As far as I know the other soap has one which gives it an advantage to the others. One owner who wants profit is easier than looking at two . It is what it is.

    I generally get a kick out of the headlines at all the soap sites which quote the up and down trends which just keep changing but still stay the same.

  16. jeremy

    April 2, 2016 at 11:43 am

    Go GH 🙂 loving my show!!

  17. Rj

    April 2, 2016 at 12:35 pm

    I have not watched the show much in weeks now, so not sure where they are now, but seems it was getting dark again both figuratively and literally for my taste. The story lines were not holding my attention, and with so many new characters having leading stories it did not seem like Days any more. I like that they are bringing in some new characters to add to what exists, but the focus should still be on the ‘core’. Something seems to be missing. I like when the show focuses on relationships, family, romance in Salem. When they start to branch into too many new areas at once, they lose the essence of Days. I did see a seen with Kate and Demetrius that was good. They could have a lot of chemistry and be good. I like the core characters/actors (Marlena, John, Maggie, Victor, Brady, Nicole, Steve, Kayla, Rafe, Hope, Jennifer, Chad, Kate, etc.), they just need some better storylines.

    • nancy dillingham

      April 6, 2016 at 2:22 pm

      Me, too! Love the core characters, HATE the storylines.

      • Rj

        April 7, 2016 at 6:19 am

        Yes, I agree – I like the characters/actors, but the storylines are so mean spirited, ugly, dark, cruel, etc. that I find it unwatchable again, and I was a regular viewer now I barely have the desire to turn it on, and if I do, I watch a scene for a few minutes and turn it off. When you think they had a beautiful gay romance in Will and Sonny, and they ended that to bring on murder, revenge, vindictiveness, cruelty – very sad. I hope that they will choose to turn it around again and give the current cast some more pleasant storylines.

  18. su0000

    April 2, 2016 at 1:17 pm

    Way I see it–
    The 18-49 demo.
    ok the 18 to 35 in those numbers..
    The soaps are too old fashioned for 2016..
    Now, don’t be tossing your shoes at me, but-
    Soaps are referred to, by desired demo, as ”grandma’s stories ..

    ((I heard and read that comment and seen it said on SNL and other entertainment media as
    ‘ grandma’s stories ..

    hey! I’m in that demo and watch soaps, so…………….. lol 🙂

    for the fans that have watched the soaps every day for 30-40-50 years the soaps have become predictable, been there done that 1,0000 time, and the soaps simply don’t deliver as they did 30 years ago..

    (I can’t even imagine watching a show every day for 40 or 50 years, geez I’m not even that old, imagine watching every day for 50 years!!!!

    The soaps need a big turn into into 21st century, and importantly- new *young* writers to bring the soaps into the 21st century to get new viewers .


    • CeeCee

      April 3, 2016 at 5:10 am

      I do agree, SuzieQ, but, if, by young, you mean characters like the teen of Days (Ciara etc)? No thanks.
      And, in answer to my Timmmy foe suggestions….get rid of those teens and bring more appealing and compelling actors(ses). There is so much ‘unused’, young talents out there from other/defunct soaps, Days could be saved.
      LOL, su, my Gran has been watching soaps for 50 years, it’s not so unusual. Many on these sites have been watching just as long……but, she does agree with you……she wants the vets to stay, but the storylines need to be given new life.

      • Timmm

        April 3, 2016 at 4:26 pm

        I just dont think many ipad, twitter and facebookers are hooked on soaps. The kids [Teens] have so much stimulation coming from so much technology that “Old Fashion” stories on TV do not interest them at all. su0000, has a point of bringing these stories to 2016 but unless its on Netflix or Hulu, kids dont think its cool. Thats why when soaps used to go with the teen stuff in the summer I understood because the kids were out of school and actually watching or VCRing their shows. Now, we get soaps like GH who have these kids and although they are usually aged fairly quickly, you cannot have sweet little Emma eating pancakes with uncle Griff today and enrolling in college tomorrow! We love little Emma but once she gets to the point where she is a teen, what the hell do you do with her? Kim grew up on the show in a different era where Robin could fall in love with Stone and have an amazing story. Today we dont want his anymore. Whether your 30-40-50, you want adults living on your screen that you either want to be like or your glad your not in their shoes! We dont care about teenagers having their first kiss or drinking under age!

      • KansasGuest

        April 4, 2016 at 7:54 am

        You want to know what the kids are hooked on? Genre tv – THE WALKING DEAD, SUPERNATURAL, THE FLASH, ARROW, AGENTS OF SHIELD – because they aren’t just action anymore. Unlike the cartoony 60’s BATMAN, genre tv has managed to combine soap opera elements by intertwining the personal lives of the leads with the villain/monster of the week. It’s like GH’s Ice Princess saga on steroids. The leads are in the 20-40 age group, have romance thrown in here & there, & plenty of angst to go around. Hulu & iTunes rank their most popular tv episodes, and the most “soapy” program out there is EMPIRE. Even the most popular sitcom, THE BIG BANG THEORY, became popular due to its characters’ connections to genre tv. Outrageous situations are considered the norm now. When daytime viewers write about wanting more romance, more “normal” situations on their soaps, weddings without the “drama,” they are really going against the grain of what the majority of Americans prefer to watch. While younger viewers will make an exception for British programming (DOWNTON ABBEY, MR SELFRIDGE), they expect U.S. tv to push the boundaries & go beyond them; not stay in the “safe” predictable confines that soap dramas are known for.

      • CeeCee

        April 4, 2016 at 7:57 am

        As usual, Timmm…right on!!!! All true….

      • CeeCee

        April 4, 2016 at 9:13 am

        PS….as are you, KansasGuest….true, true, true and quadruple true. Great post.

    • Penny

      April 3, 2016 at 9:33 am

      Totally Agree – And I have been watching (though not every day) for 50 years (“put up” with them, while my mom was watching – ha! ha!).

      • CeeCee

        April 3, 2016 at 5:48 pm

        Hey, Penny.
        I have been watching soaps since Pre-school with my Gran. I had no idea what anyone was talking about. But, hearing the characters’ voices was a comfort to me. Still is. My first memory is Rachel and Ada arguing ( Another World).
        It was weird because I had never heard adults arguing before. Any arguing in my family was not done in our ( we kids) presence. I guess that’s why that memory stuck vividly with me. Lol.

    • nancy dillingham

      April 6, 2016 at 2:25 pm

      Watching a show for 40 or 50 years? Say you can’t imagine that, eh, su0000? Well, don’t folks (young or “OLD”) use their phones daily, their computers, etc? And haven’t all of us read Shakespeare for how many years now? Same themes–never grow old, never go stale–timeless–IF they are given proper treatment–right? What say????

      • Bettina G

        April 6, 2016 at 5:11 pm

        I agree with you and isn’t there some cliche or whatever there are no new stories- I mean everything pretty much humans can do has been done since the bible and am not bringing religion up and just agreeing with Nancy if i am going to get slapped down here.

  19. Paul

    April 2, 2016 at 3:52 pm

    I’m trying to support the genre but honestly Days might be the worst soap ever produced and I’ve watched them all dating back to the 80s. The show is a complete disaster. The writers & Corday need to be shown the door.

    I realize it was on a different network but when I think of how good OLTL was at the end and yet Days is the one that got a renewal?? Mind blowing.

  20. mark

    April 2, 2016 at 6:28 pm

    Days needs to get back to romance why cant they do supercouples like in the 80s? Those were some great Days!!!

    • maddiehayes

      April 3, 2016 at 11:21 am

      My sentiments exactly!

    • nancy dillingham

      April 6, 2016 at 2:27 pm

      Yes! Romance NEVER goes out of style! Neither do the themes of greed, avarice, good versus evil, etc. It’s just the TREATMENT of those themes in less-than-competent hands that grows stale. Well said???

      • Bettina G

        April 6, 2016 at 5:12 pm

        I think so. Thank you.

  21. Alan

    April 3, 2016 at 6:31 am

    I think it says something about the state of daytime drama when the current version of Y&R is the best the genre has to offer.

  22. CLH

    April 3, 2016 at 6:59 am

    Not surprised at DOOL, that show is soooo depressing.

  23. Letemeatc8ke

    April 3, 2016 at 9:30 am

    Producers of soaps should look to writers who write for night time serials, but can’t get hired in that genre. These writers understand how to make stories eb and flow. Instead they just rotate the same writers who get fired from one soap and they get hired at another one. It’s just the rotating game.

    • maddiehayes

      April 3, 2016 at 11:27 am

      So true .. it’s not that people are tired of the soap format. But it can be done with class. Look no further than the popularity of Downton Abbey. And romance used to be the thing soaps did best, but lately I’ve been far more enthralled by the primetime love stories on shows like “Bones” and “The Office”.

    • Barbara from Atlanta

      April 3, 2016 at 5:25 pm

      I agree with this. The writers currently working in the genre seemed to have run out of ideas or never had any writing talent to begin with.

      A prime example of this is Jean Passanante. In the past 20 years, she was the head writer at Another World when it was cancelled, head writer at As the World Turns when it was cancelled, a writer for One Life to Live when it was cancelled, co-head writer at Young & Restless for about 18 months before being fired. Even with that background, she managed to find ANOTHER writing job — as the one of the current co-head writers for General Hospital.

      I do not know this woman personally but I watched ATWT during the years that she helmed that show and, to put it kindly to her, was NOT impressed with what she put on the screen.

      Beyond my personal opinion of Passanante’s writing skills (very poor!), I can’t fathom how someone with the professional background that Passanante’s resume shows over the past two decades would even be seriously considered for another soap writing job, let alone actually be hired as HEAD WRITER. There is no one more capable of writing these shows than this??

      Strangely, sites like this will occasionally run an interview with Passanante and seem to heap HUGE praise on what she is doing with (fill in the blank with the name of the unfortunate, and likely to be cancelled, show where she currently is writing away!).

      This is the type of stuff that is killing these shows. You can have all the talented actors and beautiful sets in the world. However, if you don’t have GOOD writers who can create interesting and compellling plots, these shows are DOOMED. Unfortunately, the current writers who seem to shift shows as often as I go to the dentist seem to be unsuited for these jobs.

    • Rhonda Montgomery

      April 3, 2016 at 7:04 pm

      I see your point and it does seem one regime fired goes to another show- and this has gone on for years- way way back. Some of it must be the executive producers following orders to attract a certain age group- or seeing ratings from a popular show- when the Buchanan family came to One Life to Live -it was because Dallas was huge-super huge- and they think ok let’s try that and tell the writers to bring in new characters. I at first hated them and why do we have Bonanza on One life- but they did work- and remained a part of the shows central canvas in one way or another-until the very end. The soaps used to be left alone and made big bucks but are now micromanaged and budgets cut- which is irritating too- because it affects the final product we get to see.

    • KansasGuest

      April 4, 2016 at 7:58 am

      Is it ironic that I read that Ron Carlivati has a development deal w/ABC for a primetime project? He received so much flack that his writing was too outrageous & unrealistic for daytime. But, evidently, it’s just what primetime execs are looking for.

      • Norma

        April 4, 2016 at 9:49 am

        Hey Kansas- I read that too and was so happy for Ron and excited- but where is it- ? Not one word- correct me if I am wrong, please- but not a whisper of it since and wonder if it was just put out there to pay “nice-nice” and or did it just go nowhere or what- not a word I have seen or heard from ABC or Ron or anyone- I want to see it -or something from him but anyone have info on this?

      • Rose

        April 4, 2016 at 3:28 pm

        KansasGuest…to add to your comment about what the kids are hooked on. Just to let you know I think the shows you mentioned could have a bigger audience than you think, not just the kids. Some of us didn’t entirely grow up. I see adults at the annual Sci Fi Convention getting autographs from the stars of these shows like Stephen Amell, Nathan Fillion, etc…even Ray Wise was there.

        I’ve watch Arrow, SuperGirl and sometimes The Flash since their beginning. Even ‘Once Upon A Time.’ Since I’m also a Trekkie, and have collected comics, Big Bang Theory was a natural for me. And I watch other more serious, more “grown-up” shows that I like, so I’m not just a kid at heart…Downton Abbey, Mr. S., and others.

        But what all shows have in common for anyone is the need for a good story, interesting characters, right vs wrong, betrayal, redemption, forgiveness, and, yes, romance. That’s never changed since Shakespeare.

      • maddiehayes

        April 4, 2016 at 6:41 pm

        Rose, it’s really a shame that nighttime shows are outdoing the soaps in the continuing drama department, and especially with romance, where the soaps should reign supreme. I love Once Upon a Time, because it’s all about finding your true love. So is The Vampire Diaries, as gory as it is, lol

    • nancy dillingham

      April 6, 2016 at 2:28 pm

      I refuse to believe that there are NOT good writers out there. Politics plays a GREAT hand in who writes for the soaps. No?

      • Rose

        April 6, 2016 at 5:18 pm

        Nancy…I’m with you on this. You get what you pay for so add time, investment, and BELIEF in the genre/good story telling. Plus it has to seem to be a career builder for aspiring writers.

  24. Tad

    April 3, 2016 at 11:54 am

    I don’t understand why Days ratings are falling a cliff. So many people said that the show needed to get rid of the gays to increase the ratings and the show did. For goodness sake they killed the show’s first gay legacy character. A brutal murder where he didn’t even put up a struggle, so it’s beyond my reasoning why the show’s ratings are not through the roof now.

  25. blake

    April 3, 2016 at 4:59 pm

    Ken Corday only cared about Days getting strong ratings through January so that they would be renewed. He does this every time contract is coming up. He will bring the big guns in late summer to get ready for the next round. Vicious cycle with him.

  26. su0000

    April 3, 2016 at 10:46 pm

    A tidbit..
    My granny soap neighbor told me a story/whatever about AMC..
    That all the action was in a real full kitchen with doors and fully furnished..
    Everyone was at the kitchen table eating cookies or drinking coffee while nora/mona set ’em all straight on life and dealt with problems.. wow huh..
    And the cast was like 15 people .. ahaa!
    (( soaps no longer have the very busy family in the kitchen…

    • CeeCee

      April 4, 2016 at 9:29 am

      Hi, SusieQ,
      The same with OLTL. The Kramer kitchen was the best!!

      • su0000

        April 4, 2016 at 11:59 am

        I’ve never seen a kitchen in the soaps…
        just livingroom and bedroom..

    • Norma

      April 4, 2016 at 9:52 am

      That tidbit is delicious and sweet memories. Or Mona Kane in her living room trying to guide Erica- but there were these places and people and conversations- and these were hard-working, middle-class people that had real problems and we were educated and informed and loved by them and we loved them back. Makes me want to bawl.

  27. Mo

    April 4, 2016 at 7:14 am

    Days has been better the last week of March. It was really bad with the whole John and Yo Ling storyline. That was just so absurd. Since it looks like some of the brainwashing of Paul may have taken, I dread the storyline resurfacing. It’s obvious viewers didn’t like it. It wasn’t Days at all. I don’t know what show it was trying to be or what the writers were smoking.

    I do think we need more romance and couples that are together. Victor and Maggie are together, but now she’s paralyzed and he looks like he’s got health issues too. It’s been too dark, but it has gotten better. I hope it continues.

  28. Dylan

    April 4, 2016 at 10:08 pm

    DAYS had such momentum going into the 50th, with a murder mystery story, and they just completely dropped the ball! Not ONE visit from a returning Horton for the 50th? Marie, Bill, Melissa, Sandy, Laura, ANY fan favourite with the last name Horton?? They built some claustrophobic set that was supposed to be this grand house for the Bicentennial. Now, I hear they are bringing back Valerie Grant, a character from 40 years ago with NO ties to ANYONE on the current canvas. I just don’t get it. Ditch the Emmy winners from previous shows……YES I mean Jordi Vilasuso, A Martinez, Vincent Irizarry…..If NO ONE has learned a lesson from Frank Valentini yet….you CANNOT hire Emmy winning talent from other shows and give them ill defined stupid roles to play, and hope magic strikes!!! Take the large salaries you are paying A, and Vincent, who are both sniffing around Kate…AX them both, give that screen time to Josh Taylor as Roman, and get Kate and Roman back together. It boggles my mind how when BUDGET is the number one concern for these shows…that they ignore fan favourites, proven ratings winners, in favour of people from other shows. and two finaql words…SARAH HORTON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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Breaking News

REPORT: Days of our Lives Targets September Production Restart

Looks like Salem and Days of our Lives will be back in full-swing come September, if the target date holds true as revealed today by Deadline.

According to their sources, Corday Productions, who produces the long-running NBC daytime drama, sent out an email to cast members on Thursday notifying them of their intent to resume production come September 1st.

However for this article; reps for NBC, Corday and Sony Pictures TV declined to comment.

Days of our Lives has had enough shows banked through early October of this year, so was not pressed to get back into production amidst the coronavirus pandemic as much as CBS’ The Bold and the Beautiful (which went back into production a week and half ago), and The Young and the Restless and General Hospital who are targeting a mid-July restart.

All three of the shows, except for DAYS ran out of original episodes to air, back at the end of April of this year.

So, excited to hear that their may be plans ahead come fall for DAYS to come to back and tape new episodes? Comment below.


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Days Of Our Lives

DAYS Elani Wedding (Photos): What Did You Think Of The Nuptials?

This week on Days of our Lives saw the first African-American couple to be married on-screen in the 54-year history of Days of our Lives.  Now while Lani (Sal Stowers) and Eli (Lamon Archey) tried before in a previous ceremony, this one did the job … they are now officially husband and wife!

The ceremony was attended by Lani’s dad, Abe Reynolds (James Reynolds), her mother Tamara Price (Marily McCoo), Billy Davis Jr.  as a former FBI mentor to Eli, Julie (Susan Seaforth Hayes) – it was her restaurant after all and she is Eli’s grandmother.  Dr. Marlena Evans (Deidre Hall) presided over the ceremony.

There were some unwelcome guests at the ceremony as well; leading the bride to question, are we doomed?  Why does this keep happening to us everytime we tried to get hitch!

However, fate was on Lani and Eli’s side this day, as even Gabi (Camila Banus) with her antics, and a shocking arrival from Vivian Alamain (Louise Sorel), couldn’t rain on this day.  Vivian even tried to shoot the bride, but thanks to Rafe (Galen Gering) saving the day and armed with news that her son Stefan (Brandon Barash) could be alive; he informs Viv firmly that she would be killing someone for the wrong reason, even though Vivian is in disbelief that her son is alive.  Next, she is whisked out of the ceremony.

Lani still feeling rattled by all the wedding interruptus gets a sign she should marry the man she loves; when her mother, who needed to go lie down earlier, as she was feeling faint, was able to show back up just in time to restart the wedding.


During the ceremony, Eli mentions the loss of little David Abraham and the struggles they went through, but how in the end it brought then closer together.  After the rings are exchanged and they are pronounced man and wife, the newlyweds “jump the broom” a wonderful tradition and a symbol of African-American heritage, where the sweeping of the broom signifies sweeping away all the bad energy.  After they sweep the broom, Elani jumps over it.

In a behind-the-scenes of the wedding segment released this week on the DOOL app, Sal Stowers and Lamon Archey talk about the inclusion of the ‘jump the broom’ moment in the episode, and how they suggested the idea to DAYS Co-EP Albert Alaar, and how  it was written into the episode.

So, what did you think of Lani and Eli’s wedding? Did you enjoy it? Let us know via the comment section below, but first check out this wedding photo gallery of the big day!

Photo Credit: JPI Studios

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Breaking News

47th Annual Daytime Emmys Draws Over 3 Million Viewers For CBS Telecast with Return to Network TV

Friday night was a good night for daytime!  With its first foray back on to network television since 2011, the Daytime Emmy kudofest, while for the first time held this year virtually, due to the COVID-19 pandemic, scored very well in its timeslot.

The CBS broadcast averaged 3.1 million total viewers and a 0.3 demo rating.  That is way up from the last time viewers saw the award show on TV when it was on cable network POP TV back in 2015 with just over 900,000 viewers for its initial broadcast.

According to TV Insider report: The first hour of the Emmys garnered 3.3 million viewers to top the hour by edging out a rerun on ABC”s Shark Tank, and then slipped to second place for the second hour with 2.8 million viewers.

These were strong numbers for Friday night, and hopefully CBS and the other major networks will now continue this, and serve up the Daytime Emmy Awards moving forward.


The ladies of CBS’s The Talk hosted the event; each virtually from their homes, in an event filled with at-home acceptance speeches and presenters, and clip packages. The show was produced by NATAS and Associated Television International

So, what do you think of the ratings performance of this year’s Daytime Emmys?  Comment below.

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Video du Jour

B&B’s Heather Tom talks with Michael Fairman immediately following her record-tying win in the Lead Actress category during the 47th annual Daytime Emmy Awards.  Heather and Erika now hold the most wins for an actress with 6! Leave A Comment

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Steve Burton as Jason & Maurice Benard as Sonny

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Airdate: 5-19/20-2020