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RATINGS: All Soaps Gain In Total Viewers Except DAYS Down, But Expectations Are High NBC Soap Will Rebound For 50th!

Courtesy/NBC

Courtesy/NBC

The ratings are out for one of the key weeks of May Sweeps 2015 for the week of episodes airing May 4th through the 8th. 

General Hospital and The Young and the Restless scored best, gaining in total viewers, while also showing gains in the key women 18-49 demo.  But for GH, even though they showed gains in the that key demo, they still unfortunately hit their all-time low in the demo rating share for the third week in a row.

The total audience gains for the week, while not off the charts impressive was good news.  The ratings revealed gains in total viewers of +80,000 for The Bold and the Beautiful and Y&R, and +79,00o for GH.

However for NBC Days of our Lives, the show still struggles and was the lone soap to lose viewers losing -71, 000 for the ratings week.   Additionally, the show that is set to turn 50 was down -203.000 from the previous year.  In addition, in all key demos DAYS was in the minus column as well.

While viewers have to wait a through summer for the new stories to kick-in from new head writers Dena Higley and Josh Griffith, reports and expectations are high that the series will have a major ratings spike when all the returns begin on-screen for it’s 50th anniversary milestone and beyond. The exciting returns include:  Stephen Nichols (Patch), Thaao Penghlis (Tony/Andre?), and Peter Reckell (Bo), coupled with lots of anticipated new arrivals including: A Martinez and more!

What are your thoughts on the latest ratings?  Do you think DAYS will be on the right track with rumored exciting story and their returns? Will it have a major rebound?  Are General Hospital, The Young and the Restless, and The Bold and the Beautiful delivering big time during this May Sweeps? What soap is keeping you interested the most?  Share your thoughts below!

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Tom Jenkins4ever DAYSPatrickCeeCeeKansasGuest Recent comment authors
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4ever DAYS
Guest
4ever DAYS

DAYS was trending up in the ratings the last couple weeks, which included all demos. However, those ratings weren’t reported on this site…I wonder why?

All the soaps will yo-yo in the ratings and eventually DAYS will trend up for several months in celebration of it’s 50 years!!!!!

Be afraid, be very afraid haters!

Annaluvsduke
Guest
Annaluvsduke

Of course Days will go up with the guests appearances for the 50th but will it be old viewers checking in to see old favorites and will they stay once their favorites leave. Days lost its greatness during the Jim Reily years and never recovered. If Days new writers dont change things around other than depending on guests appearances by old favs the ratings will go down to cancellationville. You need to wake up and smell the coffee. There is good reason the show remains in 4th place.

4ever DAYS
Guest
4ever DAYS

Wally Kurth (Justin), Judi Evans (Adrienne) and Mary Beth Evans (Kayla) are not guests. They are on contract. Thaao Penglis (Tony/Andre) will not be a guest. He was put on contract. The status of Peter Reckell (Bo) and Stephen Nichols (Steve) was not disclosed, but I’m sure they’ll be on for at least 6 months…clearly not guests. I am awake. DAYS has already made vast improvements. The ratings system is outdated. That’s why a soap such as Y&R can continue being high rated when it’s crap stinks just as much (if not more) than the other soaps. You wake up!

Mama
Guest
Mama

I gave up on “Days of Our Lives” around 1989/1990 when it started becoming trashy. Never looked back.

Made the sane move and started watching ABC soaps instead.

4ever DAYS
Guest
4ever DAYS

DAYS has a great mix of trashy and classy, but it’s OK for you to like cartoony. Occasionally, I like obsurd cartoonish stories too!

CeeCee
Guest
CeeCee

Great rebound to Mama, 4ever….do love that sarcasm…LOL.

Allan
Guest
Allan

Days Ratings better improve, or it will face cancellation next year. I love Days, but right now I am not liking the soap.

Dena
Guest
Dena

Honey, nobody is.

Lawrence
Guest
Lawrence

530,000 is horrible for GH in women. GH ratings were not all of that for a reveal week. I was expecting at least 3 million

Josh
Guest
Josh

3 of the 4 soaps are down for the year in Women 18-49, why single out GH? It seems to be a trend across the entire industry, as opposed to one particular soap. GH came very close to 3 million early in the week when the Nurses Ball was in full swing. Would have liked to see them hit the 3 million mark again, but a gain period is a good thing, in my view.

Guest
Guest
Guest

GH was a HUGE disappointment for the NB!!! NO Stone Mention!!! And NO Robin!!!! The NB 94- 2001 was held in June. They could have waited for Kimberly to return. They should have done a best of the NB 94-2001 starting with Stone and Robin- Romeo and Juliet… and a montage to show what the NB was all about. It was 20 years since Stone passed away. And where was half the town?!?! Sonny, Monica, Bobbie, Tracy, Scott, Kevin, Lesley, etc… RC is backburning characters again for BIG EVENTS HUGE mistake!!!! Sabrina was in more acts and she is not… Read more »

KansasGuest
Guest
KansasGuest

I know it’s a nostalgic event. But, IMO, the actual Nurses Ball is probably a snoozefest for most viewers. Without some “star” acts (like Rick Springfield or Jack Wagner), many people would rather wait until the weekend to fast forward thru amateur hour & hit the meaty scenes. That results in lower live ratings. Maybe it’s just me. But, the highlight this year was watching Britt reunite with Brad. They were the two most joyful characters in the entire storyline. If GH stays on the air, they need to do the NB every OTHER year IMO.

Geoffrey-Martin Cyr
Guest
Geoffrey-Martin Cyr

Sadly, the ratings info (and how it is collated) is antiquated and sends the entirely wrong message to storytellers like Pratt over on #YR. (All he needs is this sort of weak positive enforcement to feel justified in his methodic crucification of a 42-yr old ground-breaking serial. Don’t be surprised if he feels now justified in penning some sort of massacre at Crimson Lights or blowing-up Newman Towers!) It’s all flash-and-gore with that one; qualified talented visionaries like the late Bill Bell, Douglas Marland and James E. Reilly musty be rolling in their gaves seeing what this hack is being… Read more »

denisefan
Guest
denisefan

Completely agree with you Geoffrey. The Nielsen ratings are not generalizable. Would love to see a renaissance of the daytime dramas… perhaps a network will hire a popular novel writers who pens great serial characters and settings.

Tom Jenkins
Guest
Tom Jenkins

Days of our Lives is nice, but boring. The sets are very outdated and extremely limited, and I can’t stand that fake leaf park set used for every other scene (or so it seems anyway). The storylines need some help, this nonsense right now of Marlena being threatened to be thrown out the window in Italy is so absurd. Showing the clip of her possession from the 90’s was kind of silly. Honestly, they do need to come up with some compelling storylines and please please PLEASE get some new sets. I know it’s a soap, I know there are… Read more »

Amber
Guest
Amber

Days Of Our Lives will not get renewed next year. The soap is so boring now, I fast forward the boring scenes lol. I love the gay storyline. that’s it. Kassie depaiva is not Eve, I am sorry but that’s how I feel. Charlotte Ross rocked it as Eve Donovan. Kassie was terrific as Blair Kramer, but miscast as Eve Donovan.

Mary SF
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Mary SF

Yet they just a daytime Emmy for art direction and set decoration– go figure?

Tom Jenkins
Guest
Tom Jenkins

I realize that all soaps have limited sets, although in the 90’s soap sets were far more extensive and creative over at ABC for shows such as “all my children”. They occasionally went outdoors for certain scenes, as opposed to the current Days of Our Lives, where everyone is thinking out loud in the Fake Leaf indoor park set. How they won an award for that….

robert
Guest
robert

Even with some criticism Y&R is still doing great,well in front in the demos. Days is bad ,but I have hope for the fall with the 50th I guess the Nurses Ball didn’t help GH,they are having an awful season in the young demos. GH is aging rapidly. They have been at demo lows for months now

PatF
Guest
PatF

Shocked that #YR was up with one of Pratt’s worst weeks in storytelling.

Also shocked that the nurses ball didn’t do more for GH. Maybe it’s time to wrap that up.

su0000
Guest
su0000

GH is doing well-
This the only rating the sponsors pay attention to;
is the key women 18-49 demo, GH does well..
and-
Y&R and B&B gained +80,000
GH gained +79.000
All is well …

I think DOOL will pick up during and after its’ 50th ..

Gmbenet
Guest
Gmbenet

Days has been focused on the Will-Sonny-Paul thing. Never good for ratings.

Lew S
Guest
Lew S

Everyone thinks the answer is to bring on a bunch of teenagers/twentysomethings and vets – NO! Write compelling stories that include the young and old(er). Soaps were once about family and there was a hero/heroine to root for. We had couples that grew into super couples and it didn’t happen over one or two episodes or a morth. I understand the soaps are desperate and last ditch efforts are now the norm. But, they need to check their history and steal from what worked. Also, bring on writers and executive producers who are creative and have a vision for the… Read more »

rebecca1
Guest
rebecca1

Great post. Agree…

Fred
Guest
Fred

Days needs to bring back Leann Hunley as Anna, and bring back Louise Sorel Vivian Alamain.

code
Guest
code

That would be cool

CeeCee
Guest
CeeCee

I love Leann. Louise is such a magnificent, natural actress…but, she both scares me and fascinates me at the same time. LOL.

Ray
Guest
Ray

I have watched DOOlL since the days of Roman sleeping on Marlena’s floor. I have to agree that about the comments about the sets. Can we have the peer back? Marlena house, which later was Abe and Lexie’s? I want to see more character development. Eve, Theresa, Clyde are cardboard villains. Let us know why they are so bad and allow them to have some redeeming characters. As soon as Theresa found out her baby was alive, the character could have turned a corner and made us start cheering that she would get back with Brady. But, she still seems… Read more »

Lew S
Guest
Lew S

I totally agree with you!

CeeCee
Guest
CeeCee

Ah, Ray….why can’t I have expressed what you just did. My sentiments, exactly. How well you have pinpointed Melanie made me do a double-take. That’s it! She looks like she in another dimension. I couldn’t put my finger on it. Nonetheless, I have always liked her. As yourself, I am so sick of these three men and their stupid drama. The most boring trio ever. And, Nicole. Just let it go…writers please, why do you always have her embroiled in silly things that end up proving naught, except getting her in a constant heap of trouble. Theresa is my favorite.… Read more »

Missmeka1987
Guest
Missmeka1987

Last week when Days was basically the only soap up in ratings nobody made it a topic Why?

4ever DAYS
Guest
4ever DAYS

And the week before that was a big jump in ratings. I believe it is to give the false impression that DAYS only goes down. Y&R went down more than 300,000 last report, but it wasn’t mentioned here. When GH goes down…not a peep here. Picking and choosing what weeks ratings are featured is flat out unfair.

Be fair, Michael Fairman or should I say Michael man?

su0000
Guest
su0000

I noticed, and I do not watch DOOL..
I do believe they are doing all possible to bring DOOL back up, it is more than obvious they are doing everything possible, there is budget they have to work with but the effort they are making to bring it up is noticeable, just by my reading of it, seems they are trying..
I believe DOOL will have a great comeback !

KansasGuest
Guest
KansasGuest

Because April isn’t a sweeps month. February, May, October – those are sweeps months when the ratings are considered more important than other months.

4ever DAYS
Guest
4ever DAYS

There are 4 ratings months: February, May, July and November.

4ever DAYS
Guest
4ever DAYS

This May Sweeps actually started Thursday, April 23rd.

KansasGuest
Guest
KansasGuest

Yes, you are correct, 4ever. But, July still seems odd for sweeps IMO, considering it’s prime vacation time when everyone’s viewing schedule is interrupted for travelling. It would be like having sweeps over the Christmas/New Year break.

Derrick
Guest
Derrick

Really hope DAYS do pretty good during the 50th…………I’m still worried!
Happy for CBS!

Brian Cooper
Guest
Brian Cooper

The new writers are going to kill Days. When they were there before the rating went down, now they want to kill the Sonny Paul and Will story line all together, even if it’s the story line saving the show.

4ever DAYS
Guest
4ever DAYS

Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. I feel they’ll do a great job!

Who says they want to kill the Will, Sonny and Paul storyline?

Patrick
Guest
Patrick

Head “writing” team : change : effective February 16, 2015
Producer (s) : change : effective March 2, 2015

so…. we are to assume ??? that 6 months after these announcements… we should see how these new regimes are melding ????

AUGUST 15, 2016 : roughly 1 1/2 months prior to thee actual November, 2015 50th anniversary gala.

this is from 4ever: “… Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. ”

it appears that we are on a 3 month wait

4ever DAYS
Guest
4ever DAYS

Yes, Patrick, we’re about 60 episodes away from rock solid DAYS!!!!!

Days Of Our Lives

NBCUniversal CEO Jeff Shell Says Peacock Hit 18M Paid Subscribers Up From 15M In September

On Monday, during a webcast session at the UBS TMT investors conference, NBC Universal CEO, Jeff Shell shared that the NBCUniversal streaming service, Peacock has hit 18 million paid subscribers.

Interestingly, that is an uptick of 3 million paid subscribers since the end of September of this year, where the service had 15 million.

Photo: NBCUniversal

As soap fans know, Days of our Lives debuted exclusively in its new home on Peacock on September 12th, and viewers who watched on linear TV and NBC had to switch modes and pay-in for a subscription to watch the show.  However, there has been no quantifying data released on just how well DAYS is performing on the platform.

In terms of its sustainability and its ad-supported streaming platform, Shell added: “We were late coming into streaming, but we clearly chose the right business model.”  Shell noted that this strategy has helped offset declines in linear TV revenues, and a worsening advertising market.

The CEO went to explain: “We believe in the premium video ad-supported, dual revenue stream essential broadcast and cable on streaming, driven by key programming.” Shell also shared that declines in cable subscribers is putting pressure on affiliate fees and advertising rates, so it’s becoming more important than ever for Peacock revenues to offset falling cable TV revenues and that the TV ad business is “definitely getting worse.”

So, what do you think of the uptick of subscribers to Peacock since September? Is Days of our Lives a key player in this? Have you gotten use to watching your favorite soap on the streaming platform? Share your thoughts in the comment section below.

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Days Of Our Lives

(WATCH) Day of Days 2022 Cast Interviews

Want to know what your favorites from Salem had to share and tease at the recent Days of Days 2022? Now, You Tube’s Michael Fairman Channel has released their full set of interviews with the cast of Days of our Lives conducted during the fan fest event.

Just over a week ago, Day of Days was held for the first time since 2019, and returned in a new location – the Xbox Plaza in downtown Los Angeles at L.A. Live.  DAYS, which just celebrated its 57th anniversary, can now be seen in its new home exclusively streaming on Peacock.

Photos: Peacock

Make sure to check out all the conversations below featuring: Dan Feuerriegel (EJ) and Camila Banus (Gabi), Rob Scott Wilson (Alex) and Abigail Klein (Stephanie), Greg Rikaart (Leo) and Billy Flynn (Chad), Arianne Zucker (Nicole) and Greg Vaughan (Eric), Stephen Nichols (Steve), Mary Beth Evans  (Kayla) and George DelHoyo (Orpheus), Drake Hogestyn (John), Paul Telfer (Xander) and Linsey Godfrey (Sarah), Eric Martsolf (Brady), Wally Kurth (Justin), Brandon Barash (Stefan) and Carson Boatman (Johnny), Thaao Penghlis (Tony) and Leann Hunley (Anna), Jackee Harry (Paulina) and James Reynolds (Abe), Brandon Beemer (Shawn) and Martha Madison (Belle), Galen Gering (Rafe) and Elia Cantu (Jada), Bryan Dattilo (Lucas) and Kyle Lowder (Rex), Stacy Haiduk (Kristen/Susan) and Tina Huang (Melinda), and Victoria Grace (Wendy) and Remington Hoffman (Li).

 

After you checked out the videos, let us know which was your favorite chat in the comment section below … and for more upcoming celebrity features and video content make sure to ‘subscribe’ to the Michael Fairman Channel.

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Days Of Our Lives

DAYS Bill and Susan Seaforth Hayes Pay Tribute to Robert Clary

Days of our Lives beloved Daytime Emmy Lifetime Achievement Award recipients, Bill and Susan Seaforth Hayes (Doug and Julie Williams), paid tribute to their longtime co-star and dear friend, Robert Clary (Ex-Robert LeClair, DAYS).

On Wednesday, Clary passed away at the age of 96.  On Days of our Lives, Bill Hayes and Robert Clary performed many times together as Doug and Robert when the soap opera had “Doug’s Place” as a nightclub venue for the characters to meet up and have story, while also taking in some music.

 

Bill and Susan shared their thoughts on Clary’s passing on their Instagram on Thursday; accompanied by some clips of performances by the characters of Doug and Robert.

The Hayes’ expressed: “Our Dear Robert Clary… Like a diamond, Robert was tough enough to survive this world and emerge brilliantly. He was so full of life… so saucy, so sassy, so superb at everything he tried. The energy and optimism that filled his 96 years was amazing to behold.  When he performed with pathos or joy, he always touched our hearts. He was an adoring husband, a firm friend, a trustworthy team player and, in crisis, deeply caring. In childhood, he had experienced humanity’s darkest days- then, as a man, filled the world with light.  His story in two words to remember: choose life. #RobertClary”

Share your remembrances of Bill and Robert performing on DAYS, and what you thought of the Hayes’ touching tribute via the comment section below.

 

View this post on Instagram

 

A post shared by Bill & Susan Hayes (@billsusanhayes)

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DAYS Billy Flynn (Chad), Greg Rikaart (Le0) and Mary Beth Evans (Kayla) talk with Michael Fairman on the series move to Peacock and their latest storylines.. Leave A Comment
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