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RATINGS: All Soaps Gain In Total Viewers Except DAYS Down, But Expectations Are High NBC Soap Will Rebound For 50th!

Courtesy/NBC

Courtesy/NBC

The ratings are out for one of the key weeks of May Sweeps 2015 for the week of episodes airing May 4th through the 8th. 

General Hospital and The Young and the Restless scored best, gaining in total viewers, while also showing gains in the key women 18-49 demo.  But for GH, even though they showed gains in the that key demo, they still unfortunately hit their all-time low in the demo rating share for the third week in a row.

The total audience gains for the week, while not off the charts impressive was good news.  The ratings revealed gains in total viewers of +80,000 for The Bold and the Beautiful and Y&R, and +79,00o for GH.

However for NBC Days of our Lives, the show still struggles and was the lone soap to lose viewers losing -71, 000 for the ratings week.   Additionally, the show that is set to turn 50 was down -203.000 from the previous year.  In addition, in all key demos DAYS was in the minus column as well.

While viewers have to wait a through summer for the new stories to kick-in from new head writers Dena Higley and Josh Griffith, reports and expectations are high that the series will have a major ratings spike when all the returns begin on-screen for it’s 50th anniversary milestone and beyond. The exciting returns include:  Stephen Nichols (Patch), Thaao Penghlis (Tony/Andre?), and Peter Reckell (Bo), coupled with lots of anticipated new arrivals including: A Martinez and more!

What are your thoughts on the latest ratings?  Do you think DAYS will be on the right track with rumored exciting story and their returns? Will it have a major rebound?  Are General Hospital, The Young and the Restless, and The Bold and the Beautiful delivering big time during this May Sweeps? What soap is keeping you interested the most?  Share your thoughts below!

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Tom Jenkins4ever DAYSPatrickCeeCeeKansasGuest Recent comment authors
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4ever DAYS
4ever DAYS

DAYS was trending up in the ratings the last couple weeks, which included all demos. However, those ratings weren’t reported on this site…I wonder why?

All the soaps will yo-yo in the ratings and eventually DAYS will trend up for several months in celebration of it’s 50 years!!!!!

Be afraid, be very afraid haters!

Annaluvsduke
Annaluvsduke

Of course Days will go up with the guests appearances for the 50th but will it be old viewers checking in to see old favorites and will they stay once their favorites leave. Days lost its greatness during the Jim Reily years and never recovered. If Days new writers dont change things around other than depending on guests appearances by old favs the ratings will go down to cancellationville. You need to wake up and smell the coffee. There is good reason the show remains in 4th place.

4ever DAYS
4ever DAYS

Wally Kurth (Justin), Judi Evans (Adrienne) and Mary Beth Evans (Kayla) are not guests. They are on contract. Thaao Penglis (Tony/Andre) will not be a guest. He was put on contract. The status of Peter Reckell (Bo) and Stephen Nichols (Steve) was not disclosed, but I’m sure they’ll be on for at least 6 months…clearly not guests.

I am awake. DAYS has already made vast improvements. The ratings system is outdated. That’s why a soap such as Y&R can continue being high rated when it’s crap stinks just as much (if not more) than the other soaps. You wake up!

Mama
Mama

I gave up on “Days of Our Lives” around 1989/1990 when it started becoming trashy. Never looked back.

Made the sane move and started watching ABC soaps instead.

4ever DAYS
4ever DAYS

DAYS has a great mix of trashy and classy, but it’s OK for you to like cartoony. Occasionally, I like obsurd cartoonish stories too!

CeeCee
CeeCee

Great rebound to Mama, 4ever….do love that sarcasm…LOL.

Allan
Allan

Days Ratings better improve, or it will face cancellation next year. I love Days, but right now I am not liking the soap.

Dena
Dena

Honey, nobody is.

Lawrence
Lawrence

530,000 is horrible for GH in women. GH ratings were not all of that for a reveal week. I was expecting at least 3 million

Josh
Josh

3 of the 4 soaps are down for the year in Women 18-49, why single out GH? It seems to be a trend across the entire industry, as opposed to one particular soap. GH came very close to 3 million early in the week when the Nurses Ball was in full swing. Would have liked to see them hit the 3 million mark again, but a gain period is a good thing, in my view.

Guest
Guest

GH was a HUGE disappointment for the NB!!! NO Stone Mention!!! And NO Robin!!!! The NB 94- 2001 was held in June. They could have waited for Kimberly to return. They should have done a best of the NB 94-2001 starting with Stone and Robin- Romeo and Juliet… and a montage to show what the NB was all about. It was 20 years since Stone passed away. And where was half the town?!?! Sonny, Monica, Bobbie, Tracy, Scott, Kevin, Lesley, etc…
RC is backburning characters again for BIG EVENTS HUGE mistake!!!!
Sabrina was in more acts and she is not even a practicing nurse anymore….. she is a Nanny!!! It has turned more about the person who revived the NB …. smh… GH is becoming unrecognizable ….Think I will be tuning out with Tony Leaves. I started watching over 43+ years ago….. I miss GH!!!

KansasGuest
KansasGuest

I know it’s a nostalgic event. But, IMO, the actual Nurses Ball is probably a snoozefest for most viewers. Without some “star” acts (like Rick Springfield or Jack Wagner), many people would rather wait until the weekend to fast forward thru amateur hour & hit the meaty scenes. That results in lower live ratings. Maybe it’s just me. But, the highlight this year was watching Britt reunite with Brad. They were the two most joyful characters in the entire storyline. If GH stays on the air, they need to do the NB every OTHER year IMO.

Geoffrey-Martin Cyr
Geoffrey-Martin Cyr

Sadly, the ratings info (and how it is collated) is antiquated and sends the entirely wrong message to storytellers like Pratt over on #YR. (All he needs is this sort of weak positive enforcement to feel justified in his methodic crucification of a 42-yr old ground-breaking serial. Don’t be surprised if he feels now justified in penning some sort of massacre at Crimson Lights or blowing-up Newman Towers!) It’s all flash-and-gore with that one; qualified talented visionaries like the late Bill Bell, Douglas Marland and James E. Reilly musty be rolling in their gaves seeing what this hack is being allowed to pass-off as daytime drama! (Send him back to primetime where he belongs!)

denisefan
denisefan

Completely agree with you Geoffrey. The Nielsen ratings are not generalizable. Would love to see a renaissance of the daytime dramas… perhaps a network will hire a popular novel writers who pens great serial characters and settings.

Tom Jenkins
Tom Jenkins

Days of our Lives is nice, but boring. The sets are very outdated and extremely limited, and I can’t stand that fake leaf park set used for every other scene (or so it seems anyway). The storylines need some help, this nonsense right now of Marlena being threatened to be thrown out the window in Italy is so absurd. Showing the clip of her possession from the 90’s was kind of silly. Honestly, they do need to come up with some compelling storylines and please please PLEASE get some new sets. I know it’s a soap, I know there are budgets, and I think the years of soaps actually going on location are long over, but they still need to come up with something. Otherwise, the sand may just run out soon…..

Amber
Amber

Days Of Our Lives will not get renewed next year. The soap is so boring now, I fast forward the boring scenes lol. I love the gay storyline. that’s it. Kassie depaiva is not Eve, I am sorry but that’s how I feel. Charlotte Ross rocked it as Eve Donovan. Kassie was terrific as Blair Kramer, but miscast as Eve Donovan.

Mary SF
Mary SF

Yet they just a daytime Emmy for art direction and set decoration– go figure?

Tom Jenkins
Tom Jenkins

I realize that all soaps have limited sets, although in the 90’s soap sets were far more extensive and creative over at ABC for shows such as “all my children”. They occasionally went outdoors for certain scenes, as opposed to the current Days of Our Lives, where everyone is thinking out loud in the Fake Leaf indoor park set. How they won an award for that….

robert
robert

Even with some criticism Y&R is still doing great,well in front in the demos. Days is bad ,but I have hope for the fall with the 50th I guess the Nurses Ball didn’t help GH,they are having an awful season in the young demos. GH is aging rapidly. They have been at demo lows for months now

PatF
PatF

Shocked that #YR was up with one of Pratt’s worst weeks in storytelling.

Also shocked that the nurses ball didn’t do more for GH. Maybe it’s time to wrap that up.

su0000
su0000

GH is doing well-
This the only rating the sponsors pay attention to;
is the key women 18-49 demo, GH does well..
and-
Y&R and B&B gained +80,000
GH gained +79.000
All is well …

I think DOOL will pick up during and after its’ 50th ..

Gmbenet
Gmbenet

Days has been focused on the Will-Sonny-Paul thing. Never good for ratings.

Lew S
Lew S

Everyone thinks the answer is to bring on a bunch of teenagers/twentysomethings and vets – NO! Write compelling stories that include the young and old(er). Soaps were once about family and there was a hero/heroine to root for. We had couples that grew into super couples and it didn’t happen over one or two episodes or a morth. I understand the soaps are desperate and last ditch efforts are now the norm. But, they need to check their history and steal from what worked. Also, bring on writers and executive producers who are creative and have a vision for the future. Taking crap and throwing it against the wall to see if it sticks, no longer works.

rebecca1
rebecca1

Great post. Agree…

Fred
Fred

Days needs to bring back Leann Hunley as Anna, and bring back Louise Sorel Vivian Alamain.

code
code

That would be cool

CeeCee
CeeCee

I love Leann. Louise is such a magnificent, natural actress…but, she both scares me and fascinates me at the same time. LOL.

Ray
Ray

I have watched DOOlL since the days of Roman sleeping on Marlena’s floor. I have to agree that about the comments about the sets. Can we have the peer back? Marlena house, which later was Abe and Lexie’s?

I want to see more character development. Eve, Theresa, Clyde are cardboard villains. Let us know why they are so bad and allow them to have some redeeming characters. As soon as Theresa found out her baby was alive, the character could have turned a corner and made us start cheering that she would get back with Brady. But, she still seems too self absorbed.

The one character that baffles me in Melanie. If she is going to be paired with an older man (her dad’s best friend), why does she talk in that little girl voice and look stoned when she is delivering her lines. She could have had a great storyline with Chad and Abigail.

Can the writers give Jennifer a new love interest? I am so tired of Daniel, Eric and Brady trading women. This does not happen among friends.

There is so much dead weight on the show. The writers need to give us relatable stories. I have said before that I would like to see Hope or Marlena be diagnosed with breast cancer. I would like to see Nicole have some family in Salem. She continues to be one of the best assets on the show. Make her family a core part of the landscape.

I read today that Claire is being aged to a 15 year old. I do not like the idea that Hope is going to be a grandmother to a teenager when Ciara is only eight or nine years old.

I am excited Thaao, Peter and Stephen are coming back. I am not sure if it is long-term, but if not, bring back Chloe, Phillip, Mimi, Shawn and Phillip. That 30-something age is missing on the show.

The writers need to give Eric a pulse. Greg Vaughn is a powerhouse actor. His acting on GH during the drug addiction storyline was amazing.

I can’t wait to see Serena leave the show. Horribly boring character.

Why has Abe and Maxie been forgotten?

Can we have another town disaster and it kill off all of the boring characters?

Lew S
Lew S

I totally agree with you!

CeeCee
CeeCee

Ah, Ray….why can’t I have expressed what you just did. My sentiments, exactly.
How well you have pinpointed Melanie made me do a double-take. That’s it! She looks like she in another dimension. I couldn’t put my finger on it. Nonetheless, I have always liked her.
As yourself, I am so sick of these three men and their stupid drama. The most boring trio ever.
And, Nicole. Just let it go…writers please, why do you always have her embroiled in silly things that end up proving naught, except getting her in a constant heap of trouble.

Theresa is my favorite. She’s kind of nuts, but funny nuts. I’s like to see her in more scenes with Anne. Together, they could start a comedy team. But, yeah, you are right. This is the one moment for Theresa to use this gift of time which fell on her lap and take advantage of it. As a Mom, it is the perfect opportunity to turn a new leaf in her warped view on life.

Eric is a dummy…..he still hasn’t learned his lesson. Again, you are correct. He is one of the best, but the writers turned him into a teen-ager, in the throes of first love, and, tripping over his own two feet .

Missmeka1987
Missmeka1987

Last week when Days was basically the only soap up in ratings nobody made it a topic Why?

4ever DAYS
4ever DAYS

And the week before that was a big jump in ratings. I believe it is to give the false impression that DAYS only goes down. Y&R went down more than 300,000 last report, but it wasn’t mentioned here. When GH goes down…not a peep here. Picking and choosing what weeks ratings are featured is flat out unfair.

Be fair, Michael Fairman or should I say Michael man?

su0000
su0000

I noticed, and I do not watch DOOL..
I do believe they are doing all possible to bring DOOL back up, it is more than obvious they are doing everything possible, there is budget they have to work with but the effort they are making to bring it up is noticeable, just by my reading of it, seems they are trying..
I believe DOOL will have a great comeback !

KansasGuest
KansasGuest

Because April isn’t a sweeps month. February, May, October – those are sweeps months when the ratings are considered more important than other months.

4ever DAYS
4ever DAYS

There are 4 ratings months: February, May, July and November.

4ever DAYS
4ever DAYS

This May Sweeps actually started Thursday, April 23rd.

KansasGuest
KansasGuest

Yes, you are correct, 4ever. But, July still seems odd for sweeps IMO, considering it’s prime vacation time when everyone’s viewing schedule is interrupted for travelling. It would be like having sweeps over the Christmas/New Year break.

Derrick
Derrick

Really hope DAYS do pretty good during the 50th…………I’m still worried!
Happy for CBS!

Brian Cooper
Brian Cooper

The new writers are going to kill Days. When they were there before the rating went down, now they want to kill the Sonny Paul and Will story line all together, even if it’s the story line saving the show.

4ever DAYS
4ever DAYS

Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. I feel they’ll do a great job!

Who says they want to kill the Will, Sonny and Paul storyline?

Patrick
Patrick

Head “writing” team : change : effective February 16, 2015
Producer (s) : change : effective March 2, 2015

so…. we are to assume ??? that 6 months after these announcements… we should see how these new regimes are melding ????

AUGUST 15, 2016 : roughly 1 1/2 months prior to thee actual November, 2015 50th anniversary gala.

this is from 4ever: “… Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. ”

it appears that we are on a 3 month wait

4ever DAYS
4ever DAYS

Yes, Patrick, we’re about 60 episodes away from rock solid DAYS!!!!!

Breaking News

RATINGS: DAYS On The Move – #2 In Key Demos 18-49, 25-54, and #3 in Total Viewers

Christmas in Salem came bearing gifts to Days of our Lives, as the audience was tuning-in to see what happened to Julie, Gabi, Abigail and a host of other Salemites.  In the latest ratings for the week of December 24-28th, which was the last full week of 2018 for television, DAYS moved on up in several key ratings categories.

First, DAYS overtook GH to gain the number three position in total viewers gaining (+196,000) from the previous week.  In addition, DAYS moved into the number two slot in the key 18-49 female demo, ahead of both The Bold and the Beautiful and GH.

The long-running NBC soap opera also landed at number three in the 18-34 demo, while ending up in the number two slot in the 25-54 female demo, as well.

The Young and the Restless also bounced back from an abyssal week, prior.  Y&R gained the most total viewers for the week netting +344,000, and did pick up viewers in all key demos.  The Bold and the Beautiful also fared well for the week in total viewers; adding +196,000, the same amount as DAYS.

General Hospital garnered +2,000 additional viewers for the week, and also added viewers for the week in demos 18-49 and 25-54, but found itself in fourth in total overall viewers.

Of note: repeats and episodes that did not count in the ratings system did weigh-in to final figures for the week from Nielsen.  To see the entire ratings picture via SON click here.

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,314,000 (+344,000/-487,000)
2. B&B 3,379,000 (+196,000/-414,000)
3. DAYS 2,412,000 (+196,000/-85,000)
4. GH 2,318,000 (+2,000/-436,000)

Women 18-49 Viewers
1. Y&R 442,000 (+42,000/-67,000)
2. DAYS 404,000 (+76,000/+40,000)
3. GH 364,000 (+33,000/-52,000)
4. B&B 347,000 (+18,000/-51,000)

So, what did you think of the ratings performance of DAYS? Which soap opera is delivering the best drama for you right now? Which is not? Let us know your thoughts via the comment section below.

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Breaking News

NBC Renews Days of our Lives For 55th Season

Those sands through the hourglass are not about to run out anytime soon, with news today that NBC has renewed Days of our Lives for a record 55th season for the network.  That means DAYS is picked-up through September 2020.

In a a statement, Bruce Evans, Executive Vice President, Current Programming, NBC Entertainment said: “With writing that manages to weave together Salem’s history with current realities, Ken Corday and his team have ushered the show’s legacy into a new era that resonates with both longtime and new viewers. The actors and crew have such a tremendous respect for ‘Days’ and what it means to fans. We believe that level of commitment shows through and touches our audience year after year.” 

DAYS executive producer, Ken Corday expressed: “It’s a great day in Salem! The sands in the hourglass will continue to flow for yet another year. We’re grateful to NBC and Sony for their continued support of the show and, of course, to our dedicated and passionate fans, we owe it all to you. Thank you for taking us through our 55th season. We can’t wait for you to see what we have in store.”

Steve Kent, Senior Executive Vice President, Programming, Sony Pictures Television, added: “Ken Corday and his cast and crew continue to build on the strong legacy of dynamic storytelling and intriguing characters in Days of our Lives. We are proud that audiences both in the U.S. and around the world will get to enjoy this award-winning series for another year.”

Days’ 53rd season saw a 4% increase in total viewers from September 2017 to September 2018 compared to the previous twelve months. According to NBC, that is 2.55 million vs. 2.45 million in live +7 per Nielsen Media Research.

Days of our Lives is produced by Corday Productions, Inc. in association with Sony Pictures Television. It is executive produced by Corday, Greg Meng and Albert Alarr, with Ron Carlivati as head writer.

The soap aired its 13,500th episode in 2018. The show first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.

So, excited to hear there is more DAYS ahead? Comment below.

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Days Of Our Lives

DAYS Preview – Week of January 7, 2019

This week on Days of our Lives; after two bombshells about her boyfriend surface, Ciara (Victoria Konefal) is not pleased.  First, she learns he was the guy that kidnapped Gabi (Camila Banus) and brought him to Stefan (Tyler Christopher).  Later, Ciara overhears a key conversation that does not sit well with her … at all.  Is it curtains for #Cin?

Meanwhile, Xander (Paul Telfer) intends to move back into the Kiriakis mansion, now that he has ammunition in that flash drive thanks to Eve (Kassie DePaivba) on Titan. Looks like Leo’s (Greg Rikaart) new housemate might become quite the ally to take down the entire family for their own gain.

Chad (Billy Flynn) is trying to do everything he can to make Abigail (Kate Mansi) forgive him, and what he does for her is quite special. But what could it be?

And, we learn that Haley (Thia Megia) has ties to Salem and an explosive secret.

Check out the latest DAYS promo from NBC for the action this week in Salem and then these other teasers below:

Monday, January 7

Jack runs into Kayla and discovers a dark moment from his past.

Tuesday, January 8

Julie helps Chad plan a special date with Abigail.

Wednesday, January 9

Leo meets Xander for the first time — and is immediately smitten.

Thursday, January 10

Eric reveals he’s made a decision about Holly’s custody case.

Friday, January 11

Brady and Chloe share a close moment.

Now, which storyline are you most intrigued by this week on DAYS? Share your thoughts via the comment section below.

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GH icon Genie Francis chats with Michael Fairman about her return to the soap as Laura after being taken off-contract earlier this year. Leave A Comment

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