Days Of Our Lives
RATINGS: All Soaps Gain In Total Viewers Except DAYS Down, But Expectations Are High NBC Soap Will Rebound For 50th!
Courtesy/NBC
The ratings are out for one of the key weeks of May Sweeps 2015 for the week of episodes airing May 4th through the 8th.
General Hospital and The Young and the Restless scored best, gaining in total viewers, while also showing gains in the key women 18-49 demo. But for GH, even though they showed gains in the that key demo, they still unfortunately hit their all-time low in the demo rating share for the third week in a row.
The total audience gains for the week, while not off the charts impressive was good news. The ratings revealed gains in total viewers of +80,000 for The Bold and the Beautiful and Y&R, and +79,00o for GH.
However for NBC Days of our Lives, the show still struggles and was the lone soap to lose viewers losing -71, 000 for the ratings week. Additionally, the show that is set to turn 50 was down -203.000 from the previous year. In addition, in all key demos DAYS was in the minus column as well.
While viewers have to wait a through summer for the new stories to kick-in from new head writers Dena Higley and Josh Griffith, reports and expectations are high that the series will have a major ratings spike when all the returns begin on-screen for it’s 50th anniversary milestone and beyond. The exciting returns include: Stephen Nichols (Patch), Thaao Penghlis (Tony/Andre?), and Peter Reckell (Bo), coupled with lots of anticipated new arrivals including: A Martinez and more!
What are your thoughts on the latest ratings? Do you think DAYS will be on the right track with rumored exciting story and their returns? Will it have a major rebound? Are General Hospital, The Young and the Restless, and The Bold and the Beautiful delivering big time during this May Sweeps? What soap is keeping you interested the most? Share your thoughts below!
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DAYS was trending up in the ratings the last couple weeks, which included all demos. However, those ratings weren’t reported on this site…I wonder why?
All the soaps will yo-yo in the ratings and eventually DAYS will trend up for several months in celebration of it’s 50 years!!!!!
Be afraid, be very afraid haters!
Of course Days will go up with the guests appearances for the 50th but will it be old viewers checking in to see old favorites and will they stay once their favorites leave. Days lost its greatness during the Jim Reily years and never recovered. If Days new writers dont change things around other than depending on guests appearances by old favs the ratings will go down to cancellationville. You need to wake up and smell the coffee. There is good reason the show remains in 4th place.
Wally Kurth (Justin), Judi Evans (Adrienne) and Mary Beth Evans (Kayla) are not guests. They are on contract. Thaao Penglis (Tony/Andre) will not be a guest. He was put on contract. The status of Peter Reckell (Bo) and Stephen Nichols (Steve) was not disclosed, but I’m sure they’ll be on for at least 6 months…clearly not guests. I am awake. DAYS has already made vast improvements. The ratings system is outdated. That’s why a soap such as Y&R can continue being high rated when it’s crap stinks just as much (if not more) than the other soaps. You wake up!
I gave up on “Days of Our Lives” around 1989/1990 when it started becoming trashy. Never looked back.
Made the sane move and started watching ABC soaps instead.
DAYS has a great mix of trashy and classy, but it’s OK for you to like cartoony. Occasionally, I like obsurd cartoonish stories too!
Great rebound to Mama, 4ever….do love that sarcasm…LOL.
Days Ratings better improve, or it will face cancellation next year. I love Days, but right now I am not liking the soap.
Honey, nobody is.
530,000 is horrible for GH in women. GH ratings were not all of that for a reveal week. I was expecting at least 3 million
3 of the 4 soaps are down for the year in Women 18-49, why single out GH? It seems to be a trend across the entire industry, as opposed to one particular soap. GH came very close to 3 million early in the week when the Nurses Ball was in full swing. Would have liked to see them hit the 3 million mark again, but a gain period is a good thing, in my view.
GH was a HUGE disappointment for the NB!!! NO Stone Mention!!! And NO Robin!!!! The NB 94- 2001 was held in June. They could have waited for Kimberly to return. They should have done a best of the NB 94-2001 starting with Stone and Robin- Romeo and Juliet… and a montage to show what the NB was all about. It was 20 years since Stone passed away. And where was half the town?!?! Sonny, Monica, Bobbie, Tracy, Scott, Kevin, Lesley, etc… RC is backburning characters again for BIG EVENTS HUGE mistake!!!! Sabrina was in more acts and she is not… Read more »
I know it’s a nostalgic event. But, IMO, the actual Nurses Ball is probably a snoozefest for most viewers. Without some “star” acts (like Rick Springfield or Jack Wagner), many people would rather wait until the weekend to fast forward thru amateur hour & hit the meaty scenes. That results in lower live ratings. Maybe it’s just me. But, the highlight this year was watching Britt reunite with Brad. They were the two most joyful characters in the entire storyline. If GH stays on the air, they need to do the NB every OTHER year IMO.
Sadly, the ratings info (and how it is collated) is antiquated and sends the entirely wrong message to storytellers like Pratt over on #YR. (All he needs is this sort of weak positive enforcement to feel justified in his methodic crucification of a 42-yr old ground-breaking serial. Don’t be surprised if he feels now justified in penning some sort of massacre at Crimson Lights or blowing-up Newman Towers!) It’s all flash-and-gore with that one; qualified talented visionaries like the late Bill Bell, Douglas Marland and James E. Reilly musty be rolling in their gaves seeing what this hack is being… Read more »
Completely agree with you Geoffrey. The Nielsen ratings are not generalizable. Would love to see a renaissance of the daytime dramas… perhaps a network will hire a popular novel writers who pens great serial characters and settings.
Days of our Lives is nice, but boring. The sets are very outdated and extremely limited, and I can’t stand that fake leaf park set used for every other scene (or so it seems anyway). The storylines need some help, this nonsense right now of Marlena being threatened to be thrown out the window in Italy is so absurd. Showing the clip of her possession from the 90’s was kind of silly. Honestly, they do need to come up with some compelling storylines and please please PLEASE get some new sets. I know it’s a soap, I know there are… Read more »
Days Of Our Lives will not get renewed next year. The soap is so boring now, I fast forward the boring scenes lol. I love the gay storyline. that’s it. Kassie depaiva is not Eve, I am sorry but that’s how I feel. Charlotte Ross rocked it as Eve Donovan. Kassie was terrific as Blair Kramer, but miscast as Eve Donovan.
Yet they just a daytime Emmy for art direction and set decoration– go figure?
I realize that all soaps have limited sets, although in the 90’s soap sets were far more extensive and creative over at ABC for shows such as “all my children”. They occasionally went outdoors for certain scenes, as opposed to the current Days of Our Lives, where everyone is thinking out loud in the Fake Leaf indoor park set. How they won an award for that….
Even with some criticism Y&R is still doing great,well in front in the demos. Days is bad ,but I have hope for the fall with the 50th I guess the Nurses Ball didn’t help GH,they are having an awful season in the young demos. GH is aging rapidly. They have been at demo lows for months now
Shocked that #YR was up with one of Pratt’s worst weeks in storytelling.
Also shocked that the nurses ball didn’t do more for GH. Maybe it’s time to wrap that up.
GH is doing well-
This the only rating the sponsors pay attention to;
is the key women 18-49 demo, GH does well..
and-
Y&R and B&B gained +80,000
GH gained +79.000
All is well …
I think DOOL will pick up during and after its’ 50th ..
Days has been focused on the Will-Sonny-Paul thing. Never good for ratings.
Everyone thinks the answer is to bring on a bunch of teenagers/twentysomethings and vets – NO! Write compelling stories that include the young and old(er). Soaps were once about family and there was a hero/heroine to root for. We had couples that grew into super couples and it didn’t happen over one or two episodes or a morth. I understand the soaps are desperate and last ditch efforts are now the norm. But, they need to check their history and steal from what worked. Also, bring on writers and executive producers who are creative and have a vision for the… Read more »
Great post. Agree…
Days needs to bring back Leann Hunley as Anna, and bring back Louise Sorel Vivian Alamain.
That would be cool
I love Leann. Louise is such a magnificent, natural actress…but, she both scares me and fascinates me at the same time. LOL.
I have watched DOOlL since the days of Roman sleeping on Marlena’s floor. I have to agree that about the comments about the sets. Can we have the peer back? Marlena house, which later was Abe and Lexie’s? I want to see more character development. Eve, Theresa, Clyde are cardboard villains. Let us know why they are so bad and allow them to have some redeeming characters. As soon as Theresa found out her baby was alive, the character could have turned a corner and made us start cheering that she would get back with Brady. But, she still seems… Read more »
I totally agree with you!
Ah, Ray….why can’t I have expressed what you just did. My sentiments, exactly. How well you have pinpointed Melanie made me do a double-take. That’s it! She looks like she in another dimension. I couldn’t put my finger on it. Nonetheless, I have always liked her. As yourself, I am so sick of these three men and their stupid drama. The most boring trio ever. And, Nicole. Just let it go…writers please, why do you always have her embroiled in silly things that end up proving naught, except getting her in a constant heap of trouble. Theresa is my favorite.… Read more »
Last week when Days was basically the only soap up in ratings nobody made it a topic Why?
And the week before that was a big jump in ratings. I believe it is to give the false impression that DAYS only goes down. Y&R went down more than 300,000 last report, but it wasn’t mentioned here. When GH goes down…not a peep here. Picking and choosing what weeks ratings are featured is flat out unfair.
Be fair, Michael Fairman or should I say Michael man?
I noticed, and I do not watch DOOL..
I do believe they are doing all possible to bring DOOL back up, it is more than obvious they are doing everything possible, there is budget they have to work with but the effort they are making to bring it up is noticeable, just by my reading of it, seems they are trying..
I believe DOOL will have a great comeback !
Because April isn’t a sweeps month. February, May, October – those are sweeps months when the ratings are considered more important than other months.
There are 4 ratings months: February, May, July and November.
This May Sweeps actually started Thursday, April 23rd.
Yes, you are correct, 4ever. But, July still seems odd for sweeps IMO, considering it’s prime vacation time when everyone’s viewing schedule is interrupted for travelling. It would be like having sweeps over the Christmas/New Year break.
Really hope DAYS do pretty good during the 50th…………I’m still worried!
Happy for CBS!
The new writers are going to kill Days. When they were there before the rating went down, now they want to kill the Sonny Paul and Will story line all together, even if it’s the story line saving the show.
Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. I feel they’ll do a great job!
Who says they want to kill the Will, Sonny and Paul storyline?
Head “writing” team : change : effective February 16, 2015
Producer (s) : change : effective March 2, 2015
so…. we are to assume ??? that 6 months after these announcements… we should see how these new regimes are melding ????
AUGUST 15, 2016 : roughly 1 1/2 months prior to thee actual November, 2015 50th anniversary gala.
this is from 4ever: “… Co-headwriter Josh Griffith never worked at DAYS until now. Dena Higley knows the history of the show. ”
it appears that we are on a 3 month wait
Yes, Patrick, we’re about 60 episodes away from rock solid DAYS!!!!!
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DAYS OF OUR LIVES: What Did You Think of the Life-Sized Duke and Ava Scene?
Okurrrr! On Tuesday’s episode of Days of our Lives, the long-running NBC soap opera served up a scene in which Ava (Tamara Braun) wakes up in bed and sees a life-sized Duke doll come to life in the doorway.
If you recall, Ava ripped the small-sized stuffed-animal, Duke to shreds, previously, with a scissor in a fit of rage as she appears to be losing her grip!
Photo: JPI
In this scene, Duke returns with pair of scissors in his hand and says he’s there for payback. Ava screams out. Next, she grabs a nail file to defend herself and tries to run, but Duke grabs her.
What does Ava do next? She bites Duke. He tells her that she’ll pay for that. Next, we see a startled Ava in bed as Rafe (Galen Gering) appears at the doorway with coffee… and wait for it … a bear claw!
As Rafe informs Ava of the accusations against him at work, she asks if he thinks she is engineering this, considering he accused her of dismembering Duke? Rafe says he believes she is not responsible for any of this. Oh, Rafe!
So, what did you think of the scene when you watched it between larger-than-life stuffed-animal-come-to-life Duke and Ava? Share your thoughts in the comment section below.
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