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RATINGS: B&B and Y&R Have Solid Week! All Soaps Add Total Viewers!

By Michael Fairman

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Courtesy/CBS

Courtesy/CBS

The ratings are out for the week of August 26th-30th, and it was very solid week for The Bold and the Beautiful, and also a good week for The Young and the Restless.

B&B added +302,000 total viewers more than any other network soap opera!  With Wyatt confronting Bill, the future of Forrester, and more, B&B the only half-hour network drama, is doing very well with total viewers at 3,592,000. B&B also added the most viewers in the key 18-49 female demo adding +83,000.

Over at Y&R, the top rated soap opera added +164,000 in the total viewers category making its weekly count at 4,618,000, as the residual effects of Katherine’s letters played out, as well as all the other storylines on the show.

Meanwhile, General Hospital also added viewers adding +55,000 for its total of 2.673,000 while remaining ahead of Days of our Lives.  GH also stayed atop of the women 18-34 demo even though they, and the other soaps, lost viewers in the category.  As for Days of our Lives, it added+36,000,  and totaled in at 2,419,000 for the week for total viewers.   View the entire ratings picture here courtesy of SON!

OK, so it’s time for you to be our weekly Soap Opera Programming Executive Armchair Quarterback! What soaps do you think are on the right path storyline-wise?  Which soap has the most compelling storylines right now?  Which soap opera do you think needs the most help?   Comment below!

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I want to watch Rafe and Jordan’s story take off on Days, but it’s moving soooo slowly! When I tune into see what happens next they aren’t on or their scenes are a millisecond in length.

Well to be fair Rafe can barely lift his hand up, so I wouldn’t expect things to heat up between these two for a while. And that can be a good thing. The best love stories take time to built. It is the anticipation you are feeling that makes the suspense and waiting great— so when they finally do come together– it will be all the sweeter. I honestly hope they don’t rush it, but yeah, they could move it along a little bit.

Very well said! And yes I agree the best love stories do take time and leave the viewers holding their breath for the next moments to happen. This budding story with Rafe and Jordan definitely has that potential if the writers will foster it with care. I don’t mind a gradual build at all if it’s done delectably. But I sure do wish the show would give them more attention than they currently are in order to engage us in their story.

And look for Y&R to go UP BIG next week due to Katherine’s memorial!

The article states all soaps down in 18-34, but B&B actually gained 21,000 viewers if SON is correct. Congrats to B&B on impressive year-to-year gains!

Gh still holding strong!

So happy about this, and let’s hope it continues!!!! Enjoy the storylines very much!!!

This is also the last week of ratings that are impacted by the CBS blackout.

Time to cancel gh. replace it with a talk show. i want too see more reality shows on abc. keep days of our lives on nbc. days is a good soap. gh sucks big time. One life to live will not come back. trust me. The reboot was a sleeper. horrible storylines and bad acting.

I love Gh! Hope it gets to it’s 60th anniverssary. Keep up the good work Ron and Frank we are with you.

Lisa sounds like a real lovely person.
OLTL will be back. 2014.

My inside sources tell me. abc wants gh out of there line up early next year. lets hope its just a rumour.

I agree with you lisa. general hospital will get cancelled, next year. replace general hospital with a new talk show. I’m fed up with general hospital. really boring stories. its the franco show. boring boring .

Don’t know what show Lisa and John are watching, but it isn’t GH. Under the current regime, the show is not only thoroughly interesting and entertaining, but it’s VERY BALANCED. It’s the negative propaganda from the haters that is boring!

John and lisa need to take there medication. General hospital are on fire now. the ratings are way better than last year. please bring back tristan rogers as robert scorpio. sign him to a contract. gh is here to stay. gh rocks. john and lisa are miserable people.

Sorry you ‘re not liking General Hospital lately. But I have to question the wisdom of anyone wanting another reality show. If you don’t like GH anymore, just don’t watch.

Paul, understand that everyone is entitled to express their opinion without being stepped on and called juvenile names. If you can’t accept negative opinions about GH, then I suggest that you do something else with your time and don’t read message boards online. Different strokes for different folks. Not everyone has the same tastes. Just because you personally like GH does not mean that every person on the planet likes it as well.

And if you really think that anyone who does not care for GH is a “hater” who is spewing “negative propaganda”, then you are truly paranoid and one sick puppy. That’s total BS. I am so beyond sick and tired of seeing commenters use the term “hater”, which has to be the most tired, overused word on the planet. All it does is prove that you’re an immature baby who can’t tolerate anyone who thinks differently than you without whining. In other words, “No matter what, my words are the only ones that count and anyone with a dissenting point of view is dead wrong.” Stay classy, man.

I would imagine all four soaps are fairly solid in the ratings. I hope increased viewership levels continue. That is what we need. I still believe “everything old is new again” and we will see some appreciation of daytime drama again.

Glad all shows are up….that’s just good news for the medium. I think for that week all the shows had something going for them so it’s easy to see how the ratings would reflect that. Onward and upward for all!

Well I do admit it was a little refreshing to see something on B&B that wasn’t a love triangle. Although now that Steffy is gone– we see them starting a new one between Liam Wyatt and Hope. I think Brad Bell would go into withdrawal if he can’t have a love triangle going somewhere— but it is nice change of pace while it lasted.

This is good news for the soaps. It’s no wonder BB is up by leaps & bounds compared to any other soap. It’s simply producing the best soap opera right now. I’m loving BB, CBS should be very proud of this little soap, not so much for YR.

I love bold and the beautiful. All soaps should 30 minutes that way we can have more on the air.

I’m in favor of cancelling all for network soap operas and investing in new serials. There are some popular novelists who would make great scribes in the daytime format.

You have a point, there comes a time there is only so much one can do with a certain group of characters, and soaps that have been on for over twenty years. They are struggling to find fresh ways of telling stories with characters that had so much happen to them in one life time it hard to imagine in real these characters wouldn’t be in the hospital for exhaustion. LOL.
Unfortunately I do not believe networks would invest money in new serials once the old guard falls away. Those novelists you spoke of would not come cheap and frankly the eyeballs available during the daytime don’t warrant that expense. If these soaps go– they will be replaced with cheaper reality shows or syndicated shows at half the cost.

Novelists may very well be a great investment. That they won’t come cheap is an assumption… that they will bring viewers and ad revenue, and therefore be cost effective, is the bottom line.

Investigate how Nielsen estimate viewer data…… there is a great leap of faith to believe that their sampling can be generalized to report with certainty a national audience.

I started watching B & B after the ABC purge. Glad to see Rena Sofer added as Quinn. I just hope they start “letting her loose” like in her role as Lois in General Hospital.

GH needs to stay consistent, it needs to really feature the vets more, its really sad seeing Finola and Genie playing basically extras on the show. i ‘m loving the show when it shows everyone in good storylines, it showed us that in august but then it goes back to just showing the same people over and over again. theres 5 days a week, i don’t get why they can’t use the vets more in their own storyline.

What are other daytime shows pulling in #wise in comparison to soaps? Also, I know you always want to bring in younger viewers, but I get fed up with this fixation on the 18-49 demo. If you look at B&B ‘s, 302,000 viewers with only 83,000 between 18-49, why not say hoorah to the other 219,000 new viewers not in this “preferred” demo.

Harlee and I may not agree on everything, but we do agree where B&B is concerned. Classic soap. Interesting show every day. Characters are just unpredictable enough to be interesting. Character-driven plots — not plotting for the sake of plotting. I like to see the day-to-day life of characters, not just plot points every day or “filler”. Brad said in an interview (and I paraphrase) he was making B&B must-see every day — and he is delivering! Hard to believe Kay Alden isn’t right there beside him, because Kay wrote great teens/younger characters when she was HW at Y&R. I wish Brad and Kay could be consultants for Y&R (if not headwriters). Y&R needs serious attention because it’s losing its identity. Y&R no longer feels like Y&R: It’s starting to feel really generic.

Days of Our Lives is in need of major help. When everything revolves around Sami and EJ, it dips. Characters leaving right and left or changing faces. Where the hell is John
??? Are we supposed to believe that Marlena doesnt love him anymore?? Are they insane????? No eonder they are 4th out of four soaps. Where is the romance, Justin and his wife at odds. Rafe with nobody, Abby too, Jennifer being played like a fool by a teenager, Nicole pining, Eric duped, come on, do something, this is a mess. Bring back John for a fight to win back his doc!!!!@!

Days Of Our Lives

DAYS OF OUR LIVES: Marlena Looks Back at 50 Years in Salem

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The June 22 episode of Days of Our Lives reminded us all of why Deidre Hall is iconic in the role of Dr. Marlena Evans. Here we are 50 years later, and Marlena is still the heroine of the long-running soap opera, and Deidre remains one of the most most recognizable names in the history of soaps.

To pay tribute, and to look back at the life and times of Marlena, the story starts with Marlena flipping through a photo album of her with John (the late Drake Hogestyn) over the years. As she misses him dearly, she gets a knock on the door and its none other than John’s son, Paul Narita (Christopher Sean).

With Andrew (Colton Little) in Salem working on a case, he sits down with Marlena, who says she can’t believe its been fifty years since she first arrived in Salem! Cue: Deidre’s first scenes on DAYS when she finds Mickey Horton (the late John Clarke) playing chess against himself inside the mental institution she worked.

Courtesy/Peacock

THE FLASHBACKS OF MARLENA’S LIFE

From there, viewers definitely got the cliff notes version of the history of Marlena and entrenched within them, some of the biggest moments in Deidre’s enduring run.

Paul thinks he is looking at 70s, and early 80s Marlena while going through her scrapbook, but he is actually looking at her twin, Samantha (Andrea Hall)Cue: when Marlena confronted Samantha about impersonating her, and then later getting a call on her radio show from the Salem Strangler (Jack Coleman as Jake Kostichek) who killed Samantha thinking it was Marlena.

In the present, Belle (Martha Madison) has arrived at this time to meet up with Paul, unaware of this trip down memory lane. She wants to go over the findings in the chess board mystery Stefano willed to Marlena and John, in private with him, since Marlena previously said she wanted nothing to do with it.

Back to the history lesson, Marlena speaks highly of Don Craig and even though their marriage didn’t work out, she could find a path forward with the new love her life, Roman Brady. (Wayne Northrop however is never shown, possibly to keep the story focused on John as Roman for confusion sakes?)

Paul sees a photo of a young Carrie (Christie Clark) in the album and Marlena says she was such a godsend after losing her baby. In fact, Marlena says caring for Carrie prepared her for her having and raising her own twins, Eric and Sami. Cue: The twin visiting Marlena in the hospital.

JOHN AND MARLENA’S LOVE CONQUERED ALL

Then, in a way to get through and incorporate the wild storylines only Marlena could have been in, she tells Belle and Paul, she has been through so much in her life, how lucky she was to find John, and some of the most unbelievable experiences no one could imagine. Cue: Marlena possessed by the devil and levitating from the bed. Next, John confronting Marlena being the Salem Stalker, where she admits she killed Alice Horton, pretends she needs help, then pulls a gun on her beloved John!

The comment is made by Paul and Marlena, that she literally has been to hell and back and she could not have survived were it not for her beloved John. Cue the big emotional highpoint clips; The Pier Scene! Marlena steps out of the fog when John sees her from a distance. After believing she was dead for four years, here she was before him in one of the greatest reunions in a soap opera love story in history. What followed were other times of the life of times of Jarlena.

Courtesy/Peacock

MARLENA’S ‘GIFT’ FROM STEFANO HAS A NEW CLUE

When Marlena makes a brief exit to the other room, Belle fills in Paul on the chess set Stefano left her mother and the photo of the Lire. Paul said he will investigate. Marlena comes back into the room and overhears, and says to promise her if things get dangerous he will back off, she does not want anyone hurt by Stefano’s games.

As the episode comes to a conclusion, it’s just Belle and Marlena going through the photo album giggling about 70s hairstyles and all the memories. Belle speaks on the impact Marlena has had in everyone’s lives, and that she is both the heart of their family and the heart of Salem.

An end card comes up acknowledging Deidre Hall’s 50th anniversary as Marlena, and we fade to black.

So, what did you think of Marlena’s walk down memory lane? Were you happy to see the flashback clips utilized throughout? Were you touched by the scenes and the performance of Deidre Hall? Let us know what you thought of Deidre’s 50th anniversary episode via the comment section below.

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Days Of Our Lives

Deidre Hall Marks 50 Years as ‘Days of Our Lives’ Dr. Marlena Evans

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If you have ever tuned-in to the soap opera genre over the last 50 years, and witnessed some of the greatest romances, drama, classic and outlandish storylines of all-time, you would have seen Deidre Hall smack dab in the middle of it as longtime Salem heroine, Dr. Marlena Evans.

It was 50 years on this date, June 21, 1976 that Hall first appeared on DAYS on NBC which was its home for 57 years before it moved to its current streaming platform on Peacock in September of 2022.

In Hall’s first episode she was introduced as a psychiatrist treating Mickey Horton (John Clarke) at Bayview Sanitarium after he suffered a complete mental breakdown. Mickey learned that his brother Bill Horton (Edward Mallory) was the biological son of Mike Horton (Wesley Eure) with his wife Laura (Susan Flannery) and that he had been lied to for years and years. From that moment on, the rest is television and soap opera history. Days of Our Lives put Hall front and center.

Photo: NBC

There were so many heartbreaking and shocking story twists involving the beloved Marlena. One of the first was the historic crib death of baby DJ (Don Jr.) in 1980, Marlena’s infant son with Don Craig (Jed Allan). The story had never been told on daytime television and Hall’s performances received accolades from TV critics to fans when Deidre received thousands of letters from grieving mothers who had gone through the same thing in their own lives.

DAYS also brought Deidre’s twin sister, Andrea Hall Lovell to the show as her on-screen sister Samantha, who had a grudge and even locked Marlena up in a sanitarium and took her place! Fast-forward and in 1982, DAYS launched the Salem Strangler story where everyone believed Marlena was his next victim, only it turned out to be Samatha. Jake Kositchek (played by Jack Coleman) was revealed to be the actual serial killer.

Later, Deidre would assume the role of Marlena’s look-alike, Hattie Adams in 2004, once played by her sister, Andrea. Over the years, Hattie has come back to Salem and caused trouble giving Hall a chance to play a different type of character, then the always upstanding Marlena.

Photo: JPI

THE LOVES OF MARLENA

Deidre Hall struck gold with all her leading men: from the late Jed Allan, to Wayne Northrop as Roman Brady, and of course, her enduring love story with the late John Black played by the iconic Drake Hogestyn. In fact, Marlena’s 1986 wedding to John (who was believed to be Roman at the time) remains a favorite of fans to this day.

TOP MARLENA STORYLINES OF ALL-TIME

While the list is long, here are several that were some of the memorable during Deidre’s five decades in Salem!

The Possession (1994- 1995)
Considered one of the most ambiguous, outlandish and unforgettable story arcs in soap opera history, then Days of Our Lives head writer, James Reilly went there! Marlena was possessed by the devil! That included; the demonic eyes, hissing at father John (Black) the priest, morphing into creatures, and the classic levitating in her bed! It became a cultural phenomenon and cemented Deidre Hall’s status as a daytime television legend. Just ask Ryan Gosling!

Photo:JPI

The Affair with John Black (1993)
John and Marlena’s forbidden love could not be denied and they had passionate affair, while she was still married to the real Roman. Problem was her daughter, Sami (Alison Sweeney) caught her mother having sex with John on a desk that changed Sami forever.

The Salem Stalker Mystery (2003-2004)
In a shocker, Marlena was revealed to be a serial killer who bumped off several Salem favorites residents who were all alive on the island of Melaswen (spelled “New Salem” backward). Turns out, she was manipulated and gaslighted by Andre DiMera (Thaao Penghlis) to do the “killings” and had no memory of her actions.

The Pier Scene (1991)
This remains Michael Fairman TV’s all-time favorite Deidre Hall moment, which featured some of the best acting in the storied careers of both Hall and Drake Hogestyn.

In the story, a presumed-dead Marlena returns after four years. One foggy night on the pier, John is alone, and Marlena steps out of the fog to reveal herself, and is reunited with the love of her life. You can watch it any year, any decade, and in any moment, and it will have you reaching for the hankies again and again. (best music score fo a soap scene of all-time too!)

Photo: NBC

Kristen’s Secret Room Reveal (1997)
Marlena was caught in Kristen Blake’s (Eileen Davidson) elaborate web of lies, when she was held hostage in a secret wine cellar/room until John managed to track her down, leading to an iconic on-screen reunion. The classic catfight between Hall and Eileen Davidson was one for the ages.

It should be noted that Maison Blanche, Queen of the Night, Possession, Aremid and Lady in a Cage were all a part of classic DAYS storyline and all featured Hall at the epicenter of it from 1993-1996.

THE RECENT YEARS OF MARLENA

In recent years, DAYS brought back the possession 2.0 storyline under then head writer Ron Carlivati in 2021 where the devil leapt back in Marlena after taking advantage of a frail Doug Williams (the late Bill Hayes)

In 2025, viewers watched the end of the love story of John and Marlena, as John succumbed to injuries sustained in an explosion saving a vial of medication needed to bring Bo (Peter Reckell) back to life. Marlena has been a widow on-screen since June of 2025 as Hall as portrayed the good doctor struggling with her grief and to move on with her life since his death.

Photo: JPI

One story that never goes away is Stefano DiMera’s (the late Joe Mascolo) obsession with Marlena, his “Queen of the Night.” Even in death, Stefano is toying with her from the great beyond with the mysterious chess set and the missing “pawn,” that he had gifted John and Marlena in his will. The mystery is currently unfolding on all-new episodes of Days of Our Lives.

Tune-in to Days of our Lives on the Monday, June 22 episode as Marlena looks back at her 50 years in Salem.

Share your congratulations to Deidre Hall for this incredible 50-year milestone as Dr. Marlena Evans on Days of Our Lives in the comment section. Then let us know, what is your all-time favorite storyline or moment in the life of Marlena over the past 5 decades? And, just for kicks, and to celebrate this amazing milestone, here is Marlena levitating below circa Christmas Eve 1994.

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Days Of Our Lives

Al Calderon Reflects on ‘Major Chapters’ Coming to an End on ‘Days of Our Lives’ and ‘Brilliant Minds’

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It’s been a bittersweet time for Al Calderon. The talented actor/singer/songwriter has watched from his vantage point to roles he loved so much come to their conclusion for different reasons.

In a heartfelt message posted to his Instagram story on Saturday, Calderon took a moment to share how grateful he was for the opportunity to play Javi Hernandez on Days of Our Lives, and nurse Nico Silva this year on NBC’s second season of Brilliant Minds. Currently, Brilliant Minds has two more episodes that will air on June 24 and the series finale on July 1.

Calderon expressed, “As I sit here reflecting on this lovely Saturday afternoon over the last two years of my life, I have two major chapters closing that have been part of my life every day for the last two years. We have Brilliant Minds. Our last episodes are wrapping up, and then my last scenes aired yesterday as me as Javi on Days of Our Lives.

Photo: JPI

“I’m just unbelievably grateful for the chance and the opportunity to be a part of something so much larger than me,” continued Al. “I (will) love Days of Our Lives forever, my family. Thank you for supporting me and supporting my decision to take the leap of faith and believe in myself and, and tell other stories. You know, it’s never goodbye. It’s always ‘see you later’ to me and just leaving with love and leading with love.”

Al concluded with a special mention to some very important people, the fans: “Thank you to the fans and the support from everyone, the lovely messages. So this next chapter, hopefully it’s not a dragon, hopefully it’s a gold coin.”

Photo: NBC

Calderon’s journey on-screen on Days of Our Lives began in October of 2024 and concluded this month. In one of his last appearances Javi was asking a favor from Gabi (Cherie Jimenez) before bumping into his ex, Leo (Greg Rikaart). In story, Javi has a new romance with Gus (Michael Ocampo), while fighting his feelings for Leo. The role of Javi will be played starting on June 30 by Jacob Martinez who takes over the role.

NBC decided to cancel the Brilliant Minds, after it split up the airing of its second season which began in the fall of September of 2025 and the back-half started airing after a long break this past May. Calderon joined the medical drama staring Zachary Quinto for the new season, which sadly was its last.

So, will you miss Al on Days of Our Lives and Brilliant Minds as his time on-screen has come to an end? Share your thoughts via the comment section below.

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