Days Of Our Lives
RATINGS: DAYS Makes Gains In Total Viewers and Key Demos!
Courtesy/NBC
Here we go! The latest ratings are out and for the week of August 21-25th, and it was NBC’s Days of our Lives which had the most noticeable gains in total viewers and key demos as new head writer, Ron Carlivati’s story arcs and pace are catching on with viewers.
In total viewers for the week, DAYS picked up + 117,000, which is the first time in a longtime we have seen gains of over 100,000 in the category for the crew in Salem.
Key demos for DAYS were also on the upswing. They were the only daytime drama to be on the plus side in the womens 18-49 ratings share and demo viewers count, as well as illustrated the largest gain in the 25-54 audience, and stayed at even in the 18-34 category.
A definite battle for third place can be seen on the horizon between DAYS and GH, with the ABC daytime drama series losing another -68,000 total viewers this ratings period, and hitting new lows in the womens 18-49 viewers and ratings share.
However, the soap that received the highest gains in total viewers for the week was Y&R bringing in +197.000, while B&B lost -50,000 total viewers, but also hit a new low the womens 18-49 viewer count.
Check out the complete ratings picture via SON here.
Total Viewers
1. Y&R 4,363,000 (+197,000/-306,000)
2. B&B 3,414,000 (-50,000/-317,000)
3. GH 2,301,000 (-68,000/-221,000)
4. DAYS 2,131,000 (+117,000/-18,000)
So, what soap opera is delivering the best drama and keeps you tuning-in? What soap opera is not? What do you think of the performance of Days of our Lives … is it indicative of higher ratings to come with so may big returns and intriguing storylines on the way? Comment below!
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Glad to Days pick up viewers. I do see improvements in story since Ron’s writing began airing.
Hurray for Ron Carlivati and the writing team at DAYS! I loved Ron’s stuff at GH and so I’ve started watching DAYS and it’s become a must-see soap for me. The actors seem to be having a blast with all the creative drama, romance and fun.
My theory is that if viewers can see the actors are having fun while working then then viewers can have fun watching the show.So that could be one of the reasons why Days is doing so good right now because viewers and the show’s actors are both enchanted by the material Ron Carlivati is writing,
Ive watched Days since day one. I love Rons writing. He adds life back into DAYS. I noticed his great writing since day one he started writing again. Every episode has you wanting for more. I love seeing the actors have fun on set and off. Thank you for getting Ron back to save the show. Id be lost without DAYS. Thank you.
I have a theory that if the actors are seen having fun while that helps the show’s fans get interested in Days again.
I don’t know whether the Tripp storyline was Carlivati’s work, but it made the show watchable for me for the first time in a long time. Actually, even more depth would be great on Tripp’s conflict between very much wanting and needing a real family versus his discovering details about this family which understandably repulse him. The fascinating part is his simultaneously liking and appreciating them, while at the same time being repulsed by them. It also would add to the story by showing examples of Tripp’s loner way of life crashing up against the many traditions and the needs… Read more »
i’m really looking forward to when Tripp and Kayla , get past all the hurt. and reconcile and become that mother / child duo who take hold you could see it easily when he and Kayla would “make hospital rounds” as it were he’s a great actor and with Mary Beth Evans… this is tantamount to great stuff on the horizon. so, yeah, ( Gosh darned it ! I wish Ava was still alive ) i’m just waiting for Tripp to find his way. having Ava alive would have added so much more REEL… especially for.. Kayla and Steve.
Of course GH lost some viewers for the week, it only aired for four days VS 5 days for all the other soaps including DOOL, which by the way is a big improvement of the previous writing regime.
The viewer totals are based on the “average” amount of viewers for the week, Ric, so all episode totals are added up and divided by the amount of episodes for that week, average being the key word. They’re not just added up.
Who is to say if GH had aired all 5 days they wouldn’t have lost even more viewers than they did?
Yup, an extra day could have meant a lower average for GH not higher. The four days means nothing, GH lost viewers the week before as well, now it is at all time lows. Franco comes back, more people tune out, it’s happened before.
I dismissed DAYS after all the great characters left or died off. I tried to tune in and keep up but the stories were so boring and the actors were so bad. It’s amazing what a new writer and some story direction will do. I started watching again when Ron Carlivati took over and all I can say is I can’t wait to see Sami, Kristen, Eve and Billie all come back to the scene. The humor is bitingly funny. Judi Evans is stealing EVERY scene she is in as both Adrienne and Bonnie. Her comic timing is EVERYTHING. Deidre… Read more »
I totally agree with your assessment of Judi Evans. She owns this storyline. I love watching her. She’s bright and funny and energized. I love seeing Bonnie dancing as fast as she can when she’s stumped by something. Judi plays that so well. I’m also glad to see more of Lucas. When the doppelgänger story is over, I so hope Adrienne and Lucas are kept front and center on the show.
I’m so looking forward to what Ron has in store for Eve, Sami, Kristen and Will.
Absolutely, Llanview717…… the seasoned thespians are doing their best and then some….the younger crew, some deplorable, some ok, some do excel.
It’s the storylines that get to me….compounded by John and Marlena; silly, silly and more silly.
Just my opinion.
Judi Evans Luciano is flawless.
I do like Bonnie, Mateo…mostly, I prefer Hattie’s personality over Marlena’s …hilarious.
I agree about Sami’s and Will’s return. The anticipation is making me salivate, LOL. Billie? Not so much.
But, if truth be known, I am not very impressed with Ron’s work….There’s still a lack of mystery and suspense for me. I suppose the repetition of plot-lines kills the climax.
Whatever happened to “who doneit”? Too simplistic.
PS.
And, YES, definitely awaiting Kristen. I wish Susan wound peek in.
Lest I forget….the enchanting Vivian—love her from here to forevermore.
here ye – here ye : “…The humor is bitingly funny. Judi Evans is stealing EVERY scene ” I truly have to prop and add once again… Thaao Penghlis… Andre is always up to something. his humor is infectious. you want to root for the guy.. and yes it’s even that much more devilish that he’s a DiMera. as he commented to himself after talking with Kate. ” this marginalizing has to be stopped ” @Llainviewer77 – “…She’s bright and funny and energized. ” THIS IS how I want Adrienne to be… !!!!! yes ? watch Wally Kurth response as… Read more »
I’m very happy for DAYS. I knew Ron would start spinning some awesome stories and i do love the work he’s put out. DAYS still has a way to go to make that big dent in the ratings but this is a plus.
Days has improved except for its tiredly insipid double switch story which has been done to death…would rather seen Marlena and John buy a house that Marlena thinks could be haunted…she even sees the ghost of her dead sister Samantha Evans and hears a baby crying that makes her think of her dead child Don Craig JR from her first marriage to Don Craig….John thinks Marlena is loosing her mind and so does Marlena…until a visiting Kate sees a strange figure of a woman in an upper floor attic window…all are unaware there is a secret room in the huge… Read more »
GH shoot out was bad…here this goon is about to take out Sonny and Jason but turns to Sam as she enters instead of shooting them then Sam…Superman Jason rushes to shield Sam and is shot by the goon while Sonny stands there like a motionless rock, watches his true love get shot instead of going for the goon while he is distracted…Sonny does shoot the goon but this shoot out was just so grade school…when will Sonny admit his true feelings for Jason…i would like to have a scene with Carly catching Sonny and Jason naked in bed together…Sonny… Read more »
So Oliver is going to be the son of Dante and Brenda Barret???
Yeah, Jim, what the hell happened there? Why didn’t Max (who picked up the gun) shoot the guy instead of tossing it to Sonny? For a minute I thought it was like the Olympic relay, where you have to pass the baton or else it doesn’t count. Goofy! And Sam the idiot who can’t resist saying “Jason” every ten seconds really picks her moments. Carly would have taken him out without breaking a heel. Naturally I resent the time Billy will be offscreen now. Maybe Sam should use that time to resume her psychiatric sessions. She definitely needs a major… Read more »
Max had the gun first. Wasted time tossing to Sonny. Fake drama. When will Varni & Valentini realize the Sonny show ain’t working?
Ohhh, Jimmy…you’re the best. I just noticed your comment…broke out into peals of laughter.
Talk about LOL. luv-ya!!
Jim…dude…that is TRULY FUNNY…lol.
Here’s to your twist on Brain damaged Jason and St Sonny. LOL.
I swear to god we have this same shoot out every few months. Pointless.
I suppose we’re all grateful that brain damaged Jason didn’t end up with his 25th case of brain damage. (Dude is a medical miracle of superior reflexes after sustained, repeated brain damage.)
Two Jasons = Two Gurnies in the Brain Damage Ward.
Call me cynical, but let’s pump the brakes for a moment. Has the bar really been set this low? If you gave them truth serum, do you really think that NBC executives behind closed doors (regardless of what a few may say publicly) are happy with these numbers? It just speaks to how putrid the ratings were before (and still are). This will only mean something if Days shows consistent growth over many weeks, and I have my doubts with an overrated, recycled hack like “Re-Ron” Carlivati behind the wheel. It’s been proven before that with his nonsensical brand of… Read more »
I agree…lets give it a few months and see if the ratings hold and improve…i hope it does but i will wait and see before i play my Celebration record and do a happy dance!!!-lol
Love DAYS! I can see it overtaking my other soap GH! Personally if I were to rate the soaps, and yeah I occasionally watch the bore that CBS soaps, so here are my ratings:
1. DAYS
2. GH
3. Y&R
4. B&B
The humor has definitely picked up. Salem is not as dark as it has been. Loving the interaction of the characters with each other. Between Adrienne/Bonnie and Maggie to Marlena/Hattie and Andre to the power foursome Chad, Abby, Paul and Sonny’s double wedding. Cannot wait for the big wedding day surprise of Will and Sami showing up!!!!!!!!! The only other thing I would like fixed is the Hope/Rafe pairing. They are so boring together and have no chemistry. With Ciara coming back, maybe they can bring back Aidan and his son, Chase. Hope and Aidan had awesome chemistry even when… Read more »
hope and rafe are awesome together aiden and hope had no chemistry just my apenion
” I ” am pleasantly surprised by how little .. up to this point.. on how Rafe and Hope , as a couple, are not being featured. this is a big plus. the difference is just too obvious. Hope looks near haggie maggied OUT… ( and that is no diss on Maggie Horton ) Rafe , for all intent and purpose… is still a viable younger , still stud, MUFFIN Hope had pure gold with Daniel Cosgrove and Lauren Boles… Hope with Rafe ? meh i’m ALSO ecstatic that Jenny Bear is also backburner. just because THEY ARE Grans Jewels…… Read more »
Plus maybe Ron Carlivati has plans to break up Rafe and Hope eventually but he knows he’s got to do it slowly and not have Hope and Rafe break up for no reason.Plus i read that both Hope and Rafe will want the commissioner’s job and so maybe their professional lives will impact their personal lives if one of them becomes the other’s boss.Plus with Sami returning and considering he’s her ex Rafe might interact with her and even get caught up in one of her messes which Hope may not like.
It amazes me how my post was deleted, there was no negative talk all I said was it’s unfair to say GH lost viewers when it only aired 4 times that week VS 5 times like the other soaps, I also mentioned that the writing on DOOL was an improvement over the previous writing regime! This is not a negative comment.
Your post wasn’t deleted. Scroll up about 15 posts.
Hey Ric! Your post was not deleted. Look up there! I see it.
You are right, by the way.
@Rhonda….I couldn’t agree with you more about GH’s Nina and the manner in which she is portrayed…I’m totally underwhelmed by this character and haven’t appreciated her omnipresence from Day One. You have previously made brilliant observations regarding her upon which I have fully concurred. As for Franco, I really hope that the Burton return gives this guy something meaningful to do….I don’t necessarily buy into the notion that he is a twin to whomever Steve will be playing, but he clearly possesses some historical perspective on the mysterious situation which seems to be coming down the pike. Lastly, I cannot… Read more »
I see nothing wrong with what you said. It isn’t fair to make that statement about losing viewers when the playing field wasn’t fair.
Your post wasn’t deleted. Look up.
Will always be my favorite soap❤️❤️
Thankful for Ron and Sheri. Cannot wait to see what future holds.
I can see Days passing GH..
RC vs Shelly .. bwa!
RC will overtake, no problem just give him time.
Ron Carlivati has amped up DAYS! And speaking of amps, John and Marlena are facing a whole heaping amount of amps…Electroconvulsive Therapy…amperage at it’s finest!!!
Nice to see Days getting some viewers back. unfortunately, I’m not one of them. Dena Higley just ruined it for me. Several of my fave actors were fired for the short return of a few for the 50th. Daniel Cosgrove was brought back due to fan outrage and when Dena came back from her “leave”, she fired him again. The show is disrespectful to actors and fans. Good luck to Ron though. He will need it with couples like Rafe and Hope. I know many people who refuse to watch just because of them.
I love Hope and Rafe together I never liked daniel Cosgrove I was so glad when he left all my friends love Hope and Rafe to
I seriously dont know how Y&R increased their numbers? The show is god awful! They lost any hope of bringing Adam back, Nick, Nikki, Victoria, Billy, Graham, The Winters clan, Chelsea, Phyllis and Curly Sue are all in horrible stories or suck! Michael and Lauren are hardly ever on. Jill is so retired! It is just so sad. General Hospital. Sonny is in another shootout and his SON Dante is the lead investigator! Carly all the sudden doesnt want dirt on Nelle! Nathan and Amy and that Man Landers shit is below what a third grader would write! Nina will… Read more »
I agree with most of what you said about GH, but strongly consider the Q mansion sets to be some of the best on daytime.
Excellent GH observations, Timmmbo! There are far too many schizophrenic legacy characters roaming about Port Charles who cannot seem to remember last week—let alone recall their own backstories—when it comes to behaving in a logical fashion….it’s reached the point of the ridiculous….and why? Mainly sloppy writing by those who obviously have no grasp on the show’s great history! It’s insane….these days all we’re treated to is an endless parade of nonsensical, repetitive vignettes that go nowhere and mean nothing! As if this complete ruination of tried-and-true characters weren’t enough, we also have to endure the indignity of completely worthless newbies… Read more »
Shay, I seem to agree with your every point.
Megan McCain? YES!
And Franco and Nina seem homeless. They just float around aimlessly and I love Roger Howarth. Michelle Stafford? Not so much. By that I mean I don’t appreciate her acting choices.
Love DOOL! I am 42 and have been watching for 28yrs! DOOL always been my only soap! Kudos to Carlivati for his writings and what he has brought to the table! Love seeing “blasts from the past,” it brings back memories!
Congratulations Days! Looks like Ron is working his magic again. I can definitely see a difference and am enjoying it a lot more lately.
Ron has brought humor and storytelling back to the canvas. Bryan Danilo and Judi Evans are killing it and you can feel the energy in the cast.
What we need to make this a home run, slam dunk or any other metaphor is the return alive and for food to Salem of Jack Deveraux as only Matt Ashford can play him.
Would love to see him come back to
Not feeling it. It’s unrecognizable.
Nancy…If you are talking about GH I am so with you. Even the Sonny/Jason/Max shootout…which I absolutely didn’t like or the emphasis on Sonny and Carly…was a pale comparison to the Sonny of old. Core stories used to be around the Q’s, Luke/Laura. Sonny, Cassadines. the hospital And it’s really hard for me to believe that the Q’s with all of their dalliances from the past don’t have enough “relatives” to visit Port Charles. Or the Cassadines. What about the Ward family for instance?
You can thank the superb acting that wrapped up Joey’s story, and Abe’s arrest. I also loved Theo and Claire that week. The rest was pure trash, and that’s why ratings didn’t soar.
DAYS AND B&B are by far the two. Eat shows right now. Keep me coming!!!!!!!
AND, one other thing that really pisses me off about the horrible writing on GH. How in the HELL can Monica walk right by Sonny and not spit on him? ONCE again he is in the middle of one of her sons being shot or killed! Oh yeah, and now Sam doesnt care if Jason is there to back Sonny when we watched THREE months of her fantasizing and eventually shooting Sonny because she felt he was a danger to Jason and her family. Complete garbage!
THIS! THIS! THIS!!!!
How does Michael have a tingle of feeling for the man who murdered his father for no good reason?
St Sonny my A$$. Say, what is he smuggling? It has to be drugs, guns or sex trafficking. GH keeps dancing around this. He’s a felon. I’ve got no patience or sympathy for the character. And the actor is resilient at chewing the thickest scenery.
Qs: STAT
Laura: Four days a week
Sonny: six month vacao
Reality:
Sonny gets a day off.
Laura will not resign!
Tomas…EXACTLY!!!!! Sonny is nothing but a COWARDLY SLIMEBALL!!!!! Oh…and I’m actually surprised that there’s any scenery left for MB to horribly chew on…lol.
Have a good one, Tomas.
Tomas…Totqlly agree with you about St Sonny. If I remember right he is supposed to be better than the other crime lords because he doesn’t smuggle drugs or allow them in his territory. But even if he doesn’t…big deal. The rest of what he probably does is bad enough. Especially for a show that is supposed to be built about the merits of a hospital. Seems that a lot of the healing we are seeing, though, is for, or because of, the their shootings. And now Carly is going to rationalize staying with Sonny because she always knew what he… Read more »
I don’t know why anyone pays attention to this you have four soaps left and until the suits upstairs find something else to replace them with they are here to stay. I am bored so I have not watched in forever Brad Bell brings the great Kimberlin Brown back and yep he turns it into a cartoon .
You do realize that your most loyal viewers, the ones how have watched since the ’60’s are now in their 70’s. Or their kids who are in their 50’s & 60’s. Why don’t seniors count. Seniors have money. A lot of money. We buy stuff we see advertised. What’s the deal? Are you even counting us in the ratings??? Poor on you if you’re not!
You are counted in the viewer totals, Barbara. According to Nielsen, older viewers aren’t the important demographic because they are loyal to the same products they’ve been buying for years. They’re not easily persuaded to try new name products.
Its numbers, so please don’t take this personally.
Millenials and Gen Xers out number Boomers. Its circle of life. And while seniors may have more income they spends less of it than those raising a family, buying a home, buying new furniture and back to school clothes. I don’t see pamper ads during a football game, but they are standard fair for daytime.
Your viewership matters. But advertisers pay bills and they determine this.
Sorry. No offense to you or anyone else. Younger viewers matter to advertisers
i’m celebrating the resurgence of ; ” Days of OUR Lives “
I will take this show… DOOL over any of the other three that remain with
remain steadfast and not overload on the pros and cons
DAYS is ON
Ron Carlivati…
re – ron
re – tread
re – peat
pay no mind. steer this vessel… your mind… and patiently whet that pen to paper… keep that lap top stirring
this show has the sophiscation wit and aplomp like no other in all it’s history
“TA – DA ”
drum roll –
JimH : “…when will Sonny admit his true feelings for Jason…i would like to have a scene with Carly catching Sonny and Jason naked in bed together ”
Timmmm : Reality:
Sonny gets a day off.
Laura will not resign!
just soooo doggone FUN’ny
When Ron and Dena wrote OLTL together, they were magic. When Ron had to write off OLTL He did a great job in the allotted time, however, his chartoonishness didn’t work on GH and is really destroying Days. If Neilson was going for the 12-16 demographic, the show would still fail, even though the story telling is great for young teens, there’s nothing to invest them in the drama because they’re too young. Younguns need a reason for drama, and us oldies are watching our favorite show die as a cartoon. Too bad the advertising industry hasn’t realised that Neilson… Read more »
Temporary boost for Days. It will not take over GH but Port Charles needs a revival soon. Where’s the fresh writing and new plots? GH should be at 3 Million viewers and not 2.3. If not, let’s bring back Guiding Light for 1/2 hour. NBC — are you listening?
Days has gained some viewers. But they wont sustain them. Too little and way too late.
too little and way too late – ????
WITH
Eileen Davidson
Kassie DePaiva
Ali Sweeney
Chandler Massey
Louise Sorel
Tyler Christopher
and YES Lisa Rinna
ON THE HORIZON
channel surf… stay out of the way
Hello Eileen Hargis – I apologize for stating, “stay out of the way”
it’s truly an exciting time for the diehard
i’m giddy and cheerleading RC
Salute
Everyone I know is dropping Days. Ron C’s production is amateurish. The so called comedy isnt funny but seems to be telling viewers soaps are for idiots. Ron is ignoring some of the finer actors 100%, but keeps propping some of the weakest links.
Im so turned off. Used to love this show but this is not loveable
Right, Jamie. My sister lived and breathed Days….she hasn’t watched in months….She asks me what’s going on and if any life has been injected into the show.
I can’t believe what a jump DAYS has had… YES.. is having LOOK @the 4 running. DAYS has leaps and bounds to go I will laud and stand with Ron Carlivati even he will laugh with… the expectation level is no where near.. what once was WHAT ONCE WAS… GOLD / classic / gems / must see / budget abound this is not the dynasty era so I will stand with RC and battle cry.. this is the best their is LOOK at whats coming Eileen Davidson Kassie DePaiva Ali Sweeney Chandler Massey Louise Sorel Tyler Christopher and YES Lisa… Read more »
Lisa Rinna
there is never an * at your presence
you earn your way… and it’s lighted
Like I said above, Patrick, Nielson , says they had a jump, but Nielson doesn’t know squat. They don’t know how many people are sitting in the minority of rooms they monitor, nor what those people think about what they think about what they are watching. All we know for sure is that Neilson manages the money flow for the industries. Ron did a great job ending OLTL. He nearly ended GH, but then ABC decided to keep it in a meager effort to not lose even more primetime viewers. They probably will anyway since most of their new line… Read more »
Patrick, my dear friend…Yea, yea, and more yea. These are powerful and most looked-for thespians. The problem is the nonsensical storyline attached to practically all of the above mentioned actors.
Many of us would say, “So what!?!?”….give me something to tickle my fancy; then let’s parley. LOL.
So far, Ron has not delivered….not to me, anyway.
@DAYS – 117,000 plus eyes. stay tuned
we got this
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