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RATINGS: Days of our Lives #1 in 18-49 Demo for First Time Since 2006; Y&R Drops Below 3 Million Total Viewers for Second Week in a Row

Photo: NBC

In a week which saw all four network daytime dramas airing five original episodes, there was some noteworthy changes to the ratings picture for the week of December 14-18th.

Foremost, NBC’s Days of our Lives came in at #1 for the key female 18-49 demo – this is the first time since the week of March 20-26th, 2006 that the soap has been in that position.  DAYS also was tops in the 18-49 ratings.  In addition, for the ratings week the show gained the most total viewers adding +128.000.

Photo: JPI

Stories for the week included: Joey being freed from prison and reuniting with his parents, Steve and Kayla; while Charlie admitted to Ava that he raped Allie, and viewers learned he was Ava’s other son.

Photo: JPI

On the converse, the top-rated The Young and the Restless has been under-performing in the ratings significantly since its return to production amid Covid-19. The show is now just under 3 million total viewers for the week for the second week in a row; even though they saw a gain of +23,000 for the week.  What is also significant is that year-to-year at this time, Y&R has lost -642,000 total viewers, according to the report from SON.

You can check out some of the numbers below for your favorite soaps.

Now it’s your turn to be our Soap Opera Armchair Quarterback.  Let us know, which soap do you think is delivering the best drama to you as we wind up 2020? What changes in story would you make to your favorite soaps to increase ratings; that you think would grab or bring back viewers?  Share your thoughts via the comment section.

Total Viewers
1. Y&R 2,993,000 (+23,000/-642,000)
2. B&B 2,588,000 (-38,000/-461,00
3. GH 2,176,000 (-14,000/-43,000)
4. DAYS 1,778,000 (+128,000/-129,000)

Households
1. Y&R 2.13/8 (same/-.59)
2. B&B 1.85/7 (-.04/-.43)
3. GH 1.56/6 (-.02/-.12)
4. DAYS 1.24/5 (+.09/-.19)

Women 18-49 Viewers
1. DAYS 243,000 (+23,000/+10,000) *
2. Y&R 238,000 (-1,000/-69,000)
3. GH 233,000 (-32,000/-73,000)
4. B&B 217,000 (-19,000/-58,000)

* First time #1, with all the soaps airing, since March 20-24, 2006

Women 18-49 Rating
1. DAYS 0.37/5 (+.03/-.02) *
1. Y&R 0.37/5 (same/-.1) *
1. GH 0.36/4 (-.05/-.11) *
4. B&B 0.33/4 (-.03/-.09) <——- ties low **

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LalaDeannaBrandyLouie YViolet Lemm Recent comment authors
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Christopher Corey
Guest
Christopher Corey

Its time for Anthony Morina and Josh Griffith to go. The show is completely boring and lifeless. Nothing exciting about it and it needs a good jolt.

Lew S.
Guest
Lew S.

I totally agree and a cast shake-up!

Timothy Burtlow
Guest
Timothy Burtlow

agree,needs a change, it’s boring and stale

George
Guest
George

Agreed !!

SZima
Guest
SZima

Congrats to Days, but that show is unwatchable to me.
If Y&R wants to retain their #1 status, they need to get rid of Adam PERIOD! I usually FF his scenes and the upcoming supposed storyline of him crashing Sharon’s wedding will be cringe-worthy for sure! Can not stand Adam being played by the current actor. And he is why I don’t “love to hate” Adam any more.
Sorry to those of you who like Adam these days.

Lew S.
Guest
Lew S.

YES! Nothing against the actor, but the character behaves like a spoiled brat. And PLEASE give Victoria a life, instead channeling Meryl Streep from the Devil Wears Prada!

Karen Larrabure
Guest
Karen Larrabure

I Agree with you .lol Victoria does need to get a life .

Boop
Guest
Boop

Sorry to you since you don’t care about Adam. As far as I’m concerned , the only people who interest me on the show are Victor , Adam , and Faith.

Violet Lemm
Guest
Violet Lemm

OMG, what a combination. It’s pretty bad when you have to wrack your brain and still can’t figure out what characters in a show you are interested in anymore, but I’ll stick with it until it fizzles out or gets better. I think Billy still shows interest but not with Lily. I do like Chance but not Abby’s obsession to have a baby, which will probably split them up. There is only one word for Adam, pitiful! No one has any use for him, especially his family, except Victor. I do not look forward to Faith possibly becoming an alcoholic… Read more »

diane joy naismith
Guest
diane joy naismith

adam has got to go he ruins the show

Scott (ATWT Fan)
Guest
Scott (ATWT Fan)

Congratulations to Days of Our Lives. This soap, along with General Hospital have been the top two soaps of 2020. It is high time CBS look at both of their soaps, and make some major changes.
#FIREANTHONYMORINA #FIREJOSHGRIFFITH #HIREWENDYRICHE #SAVEYR #GETRIDOFBRADLEYBELL

Boop
Guest
Boop

I love Days of Our Lives!

mike
Guest
mike

Y&R is unwatchable. bad writing of characters you don’t want to see.

Damien
Guest
Damien

Congrats to Days, it really deserves the attention! Its writing is constantly happening and gaining momentum! …now hopefully they can invest in sets and modernizing the scenery! $$$ Young and restless on the other hand is a complete embarrassment for the show and cbs/ sony. What a travesty what its become. Lets be honest the dismal 3 mill viewers only tune in out of habit and loyalty to the actors. Their is absolutly nothing onscreen that is remotely intresting. The ‘ young and restless characters act like seniors and vice versa of the older characters. No one cares if Jack… Read more »

Christopher Corey
Guest
Christopher Corey

Anthony Morina is just to blame as JG. Hes producing a lifeless blah show. There needs to be a new EP.

Harry
Guest
Harry

I agree with your every word, Damian. As far as Summer is concerned? She was more interesting as the bad girl trying to seduce her mother’s significant other or jealously trying to throw monkey wrenches into Kyle’s relationship with Lola. This writing regime swooped in and suddenly made Summer a perfect little angel with a heart of gold and while she’s still spoiled and self-entitled, she’s now also quite BORING!

Gloria
Guest
Gloria

I think they hurt the young and restless when they broke up billy and Victoria and that Victoria never learned the trr to it’s what her father did to her about billy also she’s to belongs without nick not try he’s a poor actor

Ray
Guest
Ray

I think DOOL has found a potential new family dynasty. How about concentrating on the Vitali mob family ties and take the show into the future? I have been surprised DOOL has a rape storyline that has featured a young woman blaming an innocent man for rape. It has seemed that Allie has been sketchy with her recollections of what happened after she passed out. The fans seemed to love Charlie from the beginning and making him the rapist is not a great long-term plan for a character that held a lot of promise. Now, the show will once again… Read more »

Timothy Burtlow
Guest
Timothy Burtlow

congrats Days,Y&R needs a new head writer,show is so boring

Rebecca
Guest
Rebecca

Congrats to Days; however, due to an ongoing dispute with TEGNA, (the company that owns a number of CBS and ABC stations) and AT&T Uverse and Direct TV, many ABC and CBS stations throughout the US were unable to watch their soaps. I watched GH on ABCgo.com.

TVJeff
Guest
TVJeff

Tegna also owns NBC affiliates

Patrick
Guest
Patrick

SHOOT and/or SHUCKS… yeah, i’m certain my city is a major affiliate. I agree w/ that this could be the reason… for the dip @CBS had been in blackout , i think for about 3 weeks. surprisingly i’ve never gone thru that… and my first thoughts – I don’t watch CBS Soaps. NEVERtheLESS… MY DAYS , oh my days to surface at #1 in key demographics… I clearly hear the disgruntle of Y&R Fan… and it’s kinda amazing to show REAL numbers,perhaps… the disparity between Y&R AND DAYS : #1. 2,993,000 – #4. 1,778,000 = 1,215,000. it’s astonishing how far… Read more »

Harry
Guest
Harry

I’m not surprised Y&R’s ratings have tanked. I fast forward through almost the entire show only stopping to see Theo, Lola and Mariah. I do kind of like Sharon and Rey. But Theo is gone and Lola and Mariah have been relegated to playing the role of listening and supportive friend with no story of their own. Jason Thompson is an amazing talent but the one-man Billy show is tedious and boring. Last week an entire episode was dedicated to Billy’s nightmare. I hate fiction within fiction on soap operas! Then there’s Adam on rinse and repeat, rinse and repeat.… Read more »

Lala
Guest
Lala

Thank you . I very much agree with you ! Lola & Kyle s overnight split was ridiculous.

Rodd
Guest
Rodd

First, congratulations to DAYS! Second, I will forever wonder about how these ratings are obtained/measured. I’ve never been asked what I watch and I’ve been watching soaps since I was a kid.
Second, how GH isn’t doing better in the ratings when it is firing on all cylinders almost all the time since returning is beyond me, again. Watch GH if you aren’t. It’s super-good!

Margie Ranc
Guest
Margie Ranc

agree

DENIS ADAM POMPA
Guest
DENIS ADAM POMPA

Anthony Morina and Josh Griffith has to go, he should have been sent out the door last summer when he let Gina T (the best actress of our generation) for Michelle S. The biggest mistake and for CBS to let him do that was CBS fault as well. Bring back Gina T and she will bring many back to the show. Get rid of Josh immediately like yesterday. Y&R was so exciting for 5 straight years with Gina T on it and the whole cast was awesome, after letting GINA T go, the show went to shits! Bye Bye Josh… Read more »

Rachel
Guest
Rachel

I watch GH and Y&R. Y&R seems to be missing the mark on chemistry between characters. It’s not the COVID distance thing, it’s IMO, bad pairings. As much as I like Michelle Stafford, I prefer Gina Tognoni’s fire, energy, and strength in her version of Phyllis. I liked her with Billy and believed that chemistry. I’m a huge fan of Jason Thompson, but I’m tired of the Billy woes. Billy, played by Scott, shines better as a cocky, confident guy than a weak Billy. Billy is best when he’s on the verge of a relationship he probably shouldn’t be in,… Read more »

Harry
Guest
Harry

Bravo Rachel! Well said. You pretty much crystallized my sentiments about both GH and Y&R for me.

Matthew M
Guest
Matthew M

Curious, GH and Days seem to be able to produce their shows with actors still interacting while on CBS it is overly obviously how they are shooting around COVID – same sets every day – people not even shaking hands… yet on Days and GH – everyone is up close! Can you explain it?

Ozzie Lee
Guest
Ozzie Lee

I’m astounded that Josh Griffith is still the head writer. The show is circling the drain of boring-ness. No compelling stories…or dialogue. Just NOTHING…of substance. I haven’t watched in months. Just waiting to read the announcement that Josh Griffith has been replaced.

Boop
Guest
Boop

General Hospital : I’ll say what I’ve always said about the show ; it’s too one sided in favor of Sonny and family. I fail to understand how everyone in Sonny’s family love him and the other mob family members hate their family ; however , love Sonny. It still puzzles me as to how Michael calls the man who killed his father , dad without a second thought. Plus, how Sam hates Julian , yet , loves Jason and Sonny . I don’t have to be reminded that Julian tried to kill her mother ; however , Sonny and… Read more »

Diane Hansen
Guest
Diane Hansen

That’s what happens when you kill off half of the best super couple (Justin & Adrienne)

Momo
Guest
Momo

Good for Days. It is the best soap on TV. I don’t know why their ratings aren’t higher.

Su000
Guest
Su000

Y&R is weak,no longer impressive..
I believe the way it gets high viewers/ratings all these year is by a high tech VPN or something in-kind- a maneuver behind the curtain to pull in those numbers.
During the past decades there have been many soaps much better than Y&R.
It is not probable for Y&R to never once, not once fall behind another soap.
Someone should look into that, yes they should.

Louie Y
Guest
Louie Y

Days is so bad right now with all the plot driven out of character writing. The only thing that saves it for me is the actors involved in this rape mess. I do no understand how that show gained over 100K from week to week and others had such small numbers. There has been no trend indication. I understand it was a pretty significant anniversary week so maybe fans tuned into see if something special was happening. Leave dead people such as obsessive Ava and others dead. It’s ridiculous.

Brandy
Guest
Brandy

Not surprised B&B is doing so badly. The writing is atrocious, especially for the Steffy and Hope characters. I’d be willing to put money on that same writing is why women from the 18-49 category have switched off. We’ve seen some awesome declarations from both Steffy and Hope in the past about how they were done with the Toxic Liam, and then they backtrack. Who wants to see that?!

Deanna
Guest
Deanna

Adam is just not a good actor ! He should’ve stuck to Modelling. He just can’t do it and I’m FF all his scenes ! He sounds like he’s yelling his lines when talking to his paralyzed wife . ‍♀️

Days Of Our Lives

‘Days of our Lives: A Very Salem Christmas’ First Look Trailer Revealed

Next week, the highly-anticipated holiday special, Days of our Lives: A Very Salem Christmas, is set to bow on Peacock beginning on Thursday, December 16th.

Now, Peacock has released this sneak peek first look trailer featuring many of your favorites of Salem getting ready for Christmas  … but with not how you may think!

Photo: Peacock

In story, Will Horton is on deadline to write a screenplay before Christmas Eve. Using everyone’s favorite feel-good holiday movie tropes, he creates a festive story based on his family and friends in Salem – but with several twists and turns you’ll never see coming.​

The cast includes: Alison Sweeney, Eileen Davidson, Blake Berris, Chandler Massey, Zach Tinnker, Camila Banus, Deidre Hall, Drake Hogestyn, Jackée Harry, Arianne Zucker, Raven Bowens, Eric Martsolf, Billy Flynn, Greg Rikaart, Paul Telfer, Lindsay Arnold, Lucas Adams, Carson Boatman, Dan Feuerriegel, and more.

Watch the trailer below, and then let us know if you are looking forward to seeing Days of our Lives: A Very Salem Christmas via the comment section.

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Days Of Our Lives

Daytime Stars Attend the ‘Hollywood Christmas Parade’ 2021 (PHOTOS)

Sunday night after a year hiatus due to the coronavirus pandemic, the Hollywood Christmas Parade returned for its 89th edition to mark the tinseltown start to the holiday season.

Several stars of your favorite soaps were participating and riding down in cars on the parade route in front of the crowd on Hollywood Boulevard.

General Hospital’s Laura Wright (Carly) and Wes Ramsey (Peter), Tristan Rogers (Scorpio) appeared along with former cast member, Ian Buchanan (Ex-Duke).

The Bold and the Beautiful was represented by Kimberlin Brown (Sheila), Sean Kanan (Deacon), and former B&B star, Andrea Evans (Ex-Tawny).  Days of our Lives was represented by Deidre Hall (Marlena) and Judi Evans (Bonnie) on the parade route.  The Young and the Restless’ Michelle Stafford (Phyllis) and Kate Linder (Esther) also attended, as did Patrika Darbo (Ex-Days, Ex- B&B).

Photo: JPI

The Talk’s Sheryl Underwood served as grand marshal of the parade, and her co-host from the daytime talk show, Jerry O’Connell, also made an appearance.

The parade will be broadcast as a two-hour special on The CW December 17th at 8 p.m. EST.

Check out some photos from the Hollywood Christmas Parade 2021 below.

Then, let us know, who were you most happy to see getting the chance to hang out with Santa? Share your thoughts in the comment section.

Y&R's Michelle Stafford along with her children, Natalia and Jameson!
Real life love-birds, GH's Wes Ramsey and Laura Wright.
Dressed in the holiday spirit ... Y&R's Kate Linder.
GH's Tristan Rogers strikes a pose with Santa!
B&B's Sean Kanan along with wife, Michele Kanan, and their oh-so-adorable dog!
Santa had no idea he is standing next to thee Sheila Carter! B&B's Kimberlin Brown with the man of the hour.
The Talk's Jerry O'Connell and Sheryl Underwood.
DAYS Judi Evans and Deidre Hall with their very special guest, Santa!
GH's Carolyn Hennesy has a new friend!
Soap favorites: Patrika Darbo (Days, B&B) and Ian Buchanan (GH, B&B, AMC).
Driving down the parade route, DAYS and Fifth Dimension favorites, Marilyn McCoo and Billy Davis Jr.
DAYS Deidre Hall and Judi Evans snapping some pics on their parade route.
B&B's Kimberlin Brown accompanied by former B&B star, Andrea Evans and her daughter, Kai, riding down Hollywood Blvd.
The GH car with Ian Buchanan, Laura Wright and Wes Ramsey heads down Hollywood Blvd too!
Y&R's Michelle Stafford along with her children, Natalia and Jameson!

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Days Of Our Lives

DAYS OF OUR LIVES: Julie Stands Up to MarDevil; Susan Seaforth Hayes Reminds Us Why She is Soap Royalty

Friday’s episode of Days of our Lives brought with it, let’s just say, not your typical Turkey Day episode in Salem.  It also moved the story along with MarDevil being exposed!

At Julie’s (Susan Seaforth Hayes) Thanksgiving, Doug (Bill Hayes) shouts that Marlena (Deidre Hall) is the devil. However, Marlena still insists that Doug is delusional and needs to be locked back up.  It is then that Julie stands by her husband.  Julie is on to Marlena and wonders if she should call “Marlena,” who she truly is at the moment, “Satan”.

Courtesy/NBC

Shawn (Brandon Beemer) and Belle (Martha Madison) also believe something is terribly wrong.  Marlena tells them this is ridiculous, but Belle wants to hear what else Doug has to say.  Then, Shawn handcuffs Marlena to take her down to the station for questioning.  Julie doesn’t believe for one second that handcuffs will restrain the devil, and she was right! MarDevil breaks the cuffs and flings Shawn across the Thanksgiving dinner table complete with food-a-flying, leaving him unconscious.

Now with yellow eyes and lights flickering, MarDevil goes after Doug and Julie, but Julie stops Satan in his tracks professing “Not today, Satan!” Just then, MarDevil grabs a knife and in a counter move, Julie holds out her rosary saying love is the power and that the God of love is stronger than the devil! Julie defiantly tells MarDevil that the truth is out and Satan’s reign of terror is over! But MarDevil turns the tables and sneers, “It will never be over!”

It was in these scenes opposite Deidre Hall, that Susan Seaforth Hayes shined as she has done for decades given the material, as Julie went the toe-to-toe with the devil and Susan made us believe that love can win out over everything, especially the love of Doug and Julie.

Photo: JPI

In another touching moment in the episode, Susan Banks (Stacy Haiduk) tells EJ (Dan Feuerriegel) from her hospital bed, how she used herself as a human sacrifice for the devil to keep John alive and to protect her son.  An emotional EJ can’t believe that Susan was willing to die for him. However, Susan explains that a mother always protects their child and she would do it all over again when faced with that decision.  Haiduk and Feurriegel also delivered in these scenes.

Photo: JPI

With John (Drake Hogestyn) freed by Anna (Leann Hunley) and Tony (Thaao Penghlis), he eventually makes his way into the Horton house to confront MarDevil, but Satan is gone.  Instead, John finds Shawn with Doug and Julie and they inform him that MarDevil had left to fulfill her true purpose.  Just then, Marlena arrives at Ben (Rob Scott Wilson) and Ciara’s (Victoria Konefal). We fade to black.

Now below, check out Susan Seaforth Hayes in a scene from Friday’s episode as Julie fends off the devil.

Then, let us know, what did you think of Susan’s performance? What do you think MarDevil will do next to Ben and Ciara and “their” baby? Did you enjoy the Susan and EJ scenes? Share your thoughts in the comment section.

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Video du Jour

DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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