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RATINGS: Days of our Lives #1 in 18-49 Demo for First Time Since 2006; Y&R Drops Below 3 Million Total Viewers for Second Week in a Row

By Michael Fairman

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Photo: NBC

In a week which saw all four network daytime dramas airing five original episodes, there was some noteworthy changes to the ratings picture for the week of December 14-18th.

Foremost, NBC’s Days of our Lives came in at #1 for the key female 18-49 demo – this is the first time since the week of March 20-26th, 2006 that the soap has been in that position.  DAYS also was tops in the 18-49 ratings.  In addition, for the ratings week the show gained the most total viewers adding +128.000.

Photo: JPI

Stories for the week included: Joey being freed from prison and reuniting with his parents, Steve and Kayla; while Charlie admitted to Ava that he raped Allie, and viewers learned he was Ava’s other son.

Photo: JPI

On the converse, the top-rated The Young and the Restless has been under-performing in the ratings significantly since its return to production amid Covid-19. The show is now just under 3 million total viewers for the week for the second week in a row; even though they saw a gain of +23,000 for the week.  What is also significant is that year-to-year at this time, Y&R has lost -642,000 total viewers, according to the report from SON.

You can check out some of the numbers below for your favorite soaps.

Now it’s your turn to be our Soap Opera Armchair Quarterback.  Let us know, which soap do you think is delivering the best drama to you as we wind up 2020? What changes in story would you make to your favorite soaps to increase ratings; that you think would grab or bring back viewers?  Share your thoughts via the comment section.

Total Viewers
1. Y&R 2,993,000 (+23,000/-642,000)
2. B&B 2,588,000 (-38,000/-461,00
3. GH 2,176,000 (-14,000/-43,000)
4. DAYS 1,778,000 (+128,000/-129,000)

Households
1. Y&R 2.13/8 (same/-.59)
2. B&B 1.85/7 (-.04/-.43)
3. GH 1.56/6 (-.02/-.12)
4. DAYS 1.24/5 (+.09/-.19)

Women 18-49 Viewers
1. DAYS 243,000 (+23,000/+10,000) *
2. Y&R 238,000 (-1,000/-69,000)
3. GH 233,000 (-32,000/-73,000)
4. B&B 217,000 (-19,000/-58,000)

* First time #1, with all the soaps airing, since March 20-24, 2006

Women 18-49 Rating
1. DAYS 0.37/5 (+.03/-.02) *
1. Y&R 0.37/5 (same/-.1) *
1. GH 0.36/4 (-.05/-.11) *
4. B&B 0.33/4 (-.03/-.09) <——- ties low **

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Its time for Anthony Morina and Josh Griffith to go. The show is completely boring and lifeless. Nothing exciting about it and it needs a good jolt.

I totally agree and a cast shake-up!

agree,needs a change, it’s boring and stale

Agreed !!

Congrats to Days, but that show is unwatchable to me.
If Y&R wants to retain their #1 status, they need to get rid of Adam PERIOD! I usually FF his scenes and the upcoming supposed storyline of him crashing Sharon’s wedding will be cringe-worthy for sure! Can not stand Adam being played by the current actor. And he is why I don’t “love to hate” Adam any more.
Sorry to those of you who like Adam these days.

YES! Nothing against the actor, but the character behaves like a spoiled brat. And PLEASE give Victoria a life, instead channeling Meryl Streep from the Devil Wears Prada!

I Agree with you .lol Victoria does need to get a life .

Sorry to you since you don’t care about Adam. As far as I’m concerned , the only people who interest me on the show are Victor , Adam , and Faith.

OMG, what a combination. It’s pretty bad when you have to wrack your brain and still can’t figure out what characters in a show you are interested in anymore, but I’ll stick with it until it fizzles out or gets better. I think Billy still shows interest but not with Lily. I do like Chance but not Abby’s obsession to have a baby, which will probably split them up. There is only one word for Adam, pitiful! No one has any use for him, especially his family, except Victor. I do not look forward to Faith possibly becoming an alcoholic like her grandmother.It was sad and tragic enough losing Kassie, but I would stop watching if they were to kill off Faith due to driving or riding while under the influence. Let’s hope for a better coming year.

adam has got to go he ruins the show

Congratulations to Days of Our Lives. This soap, along with General Hospital have been the top two soaps of 2020. It is high time CBS look at both of their soaps, and make some major changes.
#FIREANTHONYMORINA #FIREJOSHGRIFFITH #HIREWENDYRICHE #SAVEYR #GETRIDOFBRADLEYBELL

I love Days of Our Lives!

Y&R is unwatchable. bad writing of characters you don’t want to see.

Congrats to Days, it really deserves the attention! Its writing is constantly happening and gaining momentum!
…now hopefully they can invest in sets and modernizing the scenery! $$$
Young and restless on the other hand is a complete embarrassment for the show and cbs/ sony. What a travesty what its become. Lets be honest the dismal 3 mill viewers only tune in out of habit and loyalty to the actors. Their is absolutly nothing onscreen that is remotely intresting. The ‘ young and restless characters act like seniors and vice versa of the older characters. No one cares if Jack finds true love this late in life, while Faith hangs around parks and coffee shops with one friend and no love intrest which would be really a reason to act up or in termoil for someone her age. Josh dismantled the Lola/ Kyle/ Summer triangle which was gold only to watch Lola disappear as a mentor similiar to the vital character of Mariah…
I could go on and on…this show is a insomnia miracle cure all and i really wish a major soap influencer like Michael Fairman , soap opera digest or even a actor with balls like Eric Braeden( the only actor on y n r who speaks up imo) would stop kissing y n rs ass and call the writer Josh Griffith out and cbs/ sony for this shitshow! Wherex Lauralee Bell? Josh Griffith needed to go the first time around and not be brought back or ever again..# fireJoshGriffith

Anthony Morina is just to blame as JG. Hes producing a lifeless blah show. There needs to be a new EP.

I agree with your every word, Damian. As far as Summer is concerned? She was more interesting as the bad girl trying to seduce her mother’s significant other or jealously trying to throw monkey wrenches into Kyle’s relationship with Lola. This writing regime swooped in and suddenly made Summer a perfect little angel with a heart of gold and while she’s still spoiled and self-entitled, she’s now also quite BORING!

I think they hurt the young and restless when they broke up billy and Victoria and that Victoria never learned the trr to it’s what her father did to her about billy also she’s to belongs without nick not try he’s a poor actor

I think DOOL has found a potential new family dynasty. How about concentrating on the Vitali mob family ties and take the show into the future?

I have been surprised DOOL has a rape storyline that has featured a young woman blaming an innocent man for rape. It has seemed that Allie has been sketchy with her recollections of what happened after she passed out. The fans seemed to love Charlie from the beginning and making him the rapist is not a great long-term plan for a character that held a lot of promise. Now, the show will once again have to redeem a character of being a rapist (much like they did with Jack). I guess they think if Ben can be redeemed from being a serial killer, Charlie can be redeemed of being a rapist.

Cartoon characters like Vivian and Dr. Rolf take away from the reasons that I grew up loving the show. Please let Stefano rest in peace. I think there is a void of having an age-appropriate DiMera to compliment Kristen. When is the show going to bring back Peter? I hope with Sami coming back, she brings back Sydney and/or Johnny. If James Scott is not coming back as E.J., recast the role and lets see Peter versus EJ to regain control of the DiMera empire.

The show needs to either make the actress that plays Ciara an offer or recast the role. Ben in limbo is starting to get boring.

congrats Days,Y&R needs a new head writer,show is so boring

Congrats to Days; however, due to an ongoing dispute with TEGNA, (the company that owns a number of CBS and ABC stations) and AT&T Uverse and Direct TV, many ABC and CBS stations throughout the US were unable to watch their soaps. I watched GH on ABCgo.com.

Tegna also owns NBC affiliates

SHOOT and/or SHUCKS… yeah, i’m certain my city is a major affiliate. I agree w/ that this could be the reason… for the dip @CBS had been in blackout , i think for about 3 weeks. surprisingly i’ve never gone thru that… and my first thoughts – I don’t watch CBS Soaps. NEVERtheLESS… MY DAYS , oh my days to surface at #1 in key demographics… I clearly hear the disgruntle of Y&R Fan… and it’s kinda amazing to show REAL numbers,perhaps… the disparity between Y&R AND DAYS : #1. 2,993,000 – #4. 1,778,000 = 1,215,000. it’s astonishing how far Y&R has “fallen” since coming back in September. always thinking @Y&R could never falter this far down. I have to prop , again, @GH for IMPROVEMENT… every story in and around the dullard duo Sonny and Carly is GOOD. I can’t believe our good fortune… so kudos to @GH for giving so many other characters SHOW. once again, not knowing the actual #’s. @DAYS , like @GH has so much going for it… I love that this show has so many couples to root for. Cheers to Salem’ite… FUN to ride this show

I’m not surprised Y&R’s ratings have tanked. I fast forward through almost the entire show only stopping to see Theo, Lola and Mariah. I do kind of like Sharon and Rey. But Theo is gone and Lola and Mariah have been relegated to playing the role of listening and supportive friend with no story of their own. Jason Thompson is an amazing talent but the one-man Billy show is tedious and boring. Last week an entire episode was dedicated to Billy’s nightmare. I hate fiction within fiction on soap operas! Then there’s Adam on rinse and repeat, rinse and repeat. The new actor is terrific but the writing afforded to Adam is dreary and redundant. Then there’s the boring couples. Phyllis and Nick? They have no chemistry and they are redundantly boring. Fast forward. Summer and Kyle? Again, boring and redundant. They’re too much alike. He contrasted beautifully with Lola and he looked at her with utter adulation washing over his face. He doesn’t seem to be that into Summer and viewers were never given a viable explanation as to how Kyle so quickly fell out of love with Lola, with whom he was deeply head over heels in love. I also do not care about Amanda and how predictable! Amanda and Devon are hooking up. Yawn. Moving on to the Abbotts;The best thing which happened to them was Theo. He actually sparked excitement into the members of the Abbott family. Theo was reminiscent of the bad boys/ anti heroes of soaps from the past. Jack, Ashley and Traci haven’t had sex in years. Battling the charming Theo was the next best thing for this sexless trio of siblings. Now they’re back to investigating their late mother’s romantic past which again, is redundantly boring and depressing. In short, it’s the writing, Stupid. The writing has been flat, aimless and joyless. Now more than ever we need good, quality escapism and Y&R’s writing team is not delivering it.

Thank you . I very much agree with you ! Lola & Kyle s overnight split was ridiculous.

First, congratulations to DAYS! Second, I will forever wonder about how these ratings are obtained/measured. I’ve never been asked what I watch and I’ve been watching soaps since I was a kid.
Second, how GH isn’t doing better in the ratings when it is firing on all cylinders almost all the time since returning is beyond me, again. Watch GH if you aren’t. It’s super-good!

agree

Anthony Morina and Josh Griffith has to go, he should have been sent out the door last summer when he let Gina T (the best actress of our generation) for Michelle S. The biggest mistake and for CBS to let him do that was CBS fault as well. Bring back Gina T and she will bring many back to the show. Get rid of Josh immediately like yesterday.

Y&R was so exciting for 5 straight years with Gina T on it and the whole cast was awesome, after letting GINA T go, the show went to shits!

Bye Bye Josh & Anthony – let’s say hello Gina T again! 2021

I watch GH and Y&R. Y&R seems to be missing the mark on chemistry between characters. It’s not the COVID distance thing, it’s IMO, bad pairings.
As much as I like Michelle Stafford, I prefer Gina Tognoni’s fire, energy, and strength in her version of Phyllis. I liked her with Billy and believed that chemistry.
I’m a huge fan of Jason Thompson, but I’m tired of the Billy woes. Billy, played by Scott, shines better as a cocky, confident guy than a weak Billy. Billy is best when he’s on the verge of a relationship he probably shouldn’t be in, but the chemistry demands it. Maybe the tables should be turned and he could find himself attracted to Summer. I miss her sassier side.
Adam has been tiresome since his return. That’s too bad as I think the actor could do more. There’s zero spark between Adam & Chelsea. Same with Sharon & Rey. I’d like to see more of Camryn Grimes. I loved her role as Hiliary’s beleaguered assistant.
Right now GH is far more compelling than Y&R. Genie Francis is knocking it out of the park! I was very sad to see William Devry go. I liked him with Alexis and will miss their relationship. We’re supposed to hate Cyrus & as much as I do, he’s been a lively fun addition. My favorites are Anna, Scorpio, Finn, Alexis, Julian, Ava, Damian, Tracy, Joslyn, and Cameron. The Michael & whatshername thing is a yawn as is Jason & Sam. I still like Franco, but he’s stuck in bad story lines lately. I hope Julie Berman returns, she’ll always be Luke’s daughter to me. (Emme Ryan is a good actress, but she was never Lulu) Bring back Brandon Barash as Johnny, I liked him with Lulu. And Morgan would be welcomed back, as would Kiki, played by Hayley Erin.
Overall Gh holds my interest far more than Y&R, but I’ll hang in there and see what happens.

Bravo Rachel! Well said. You pretty much crystallized my sentiments about both GH and Y&R for me.

Curious, GH and Days seem to be able to produce their shows with actors still interacting while on CBS it is overly obviously how they are shooting around COVID – same sets every day – people not even shaking hands… yet on Days and GH – everyone is up close! Can you explain it?

I’m astounded that Josh Griffith is still the head writer. The show is circling the drain of boring-ness. No compelling stories…or dialogue. Just NOTHING…of substance. I haven’t watched in months. Just waiting to read the announcement that Josh Griffith has been replaced.

General Hospital : I’ll say what I’ve always said about the show ; it’s too one sided in favor of Sonny and family. I fail to understand how everyone in Sonny’s family love him and the other mob family members hate their family ; however , love Sonny. It still puzzles me as to how Michael calls the man who killed his father , dad without a second thought. Plus, how Sam hates Julian , yet , loves Jason and Sonny . I don’t have to be reminded that Julian tried to kill her mother ; however , Sonny and Jason have killed someone’s family member/s and not a soul seems to care or pretend to care. Don’t make one mob family strong and the others weak ; that’s not a reality that occurs in life.
Laura , the Mayor, who is openly friendly with Sonny is not receiving fallout from the citizens; that’s amazing . We all know that there are leaders who have connections with the Underworld ; however, it’s kept as clandestine as possible .
My husband says stop watching ; however , I’m trying to keep them on television since there are only four of them left.

Young and Restless: My favorite characters are Victor, Faith , and Adam . What bothers me about this show is that people who don’t know Adam end up not liking him after only having two or three words with him. I stopped making hasty decisions about people long before old age made its debut ;these writers haven’t.
Another thing , the show has removed the one friend who Adam had (Chance) and lumped him into the hate Adam group which I knew would eventually happen.

I love Days of Our Lives , and Bold and the Beautiful is so , so.

That’s what happens when you kill off half of the best super couple (Justin & Adrienne)

Good for Days. It is the best soap on TV. I don’t know why their ratings aren’t higher.

Y&R is weak,no longer impressive..
I believe the way it gets high viewers/ratings all these year is by a high tech VPN or something in-kind- a maneuver behind the curtain to pull in those numbers.
During the past decades there have been many soaps much better than Y&R.
It is not probable for Y&R to never once, not once fall behind another soap.
Someone should look into that, yes they should.

Days is so bad right now with all the plot driven out of character writing. The only thing that saves it for me is the actors involved in this rape mess. I do no understand how that show gained over 100K from week to week and others had such small numbers. There has been no trend indication. I understand it was a pretty significant anniversary week so maybe fans tuned into see if something special was happening. Leave dead people such as obsessive Ava and others dead. It’s ridiculous.

Not surprised B&B is doing so badly. The writing is atrocious, especially for the Steffy and Hope characters. I’d be willing to put money on that same writing is why women from the 18-49 category have switched off. We’ve seen some awesome declarations from both Steffy and Hope in the past about how they were done with the Toxic Liam, and then they backtrack. Who wants to see that?!

Adam is just not a good actor ! He should’ve stuck to Modelling. He just can’t do it and I’m FF all his scenes ! He sounds like he’s yelling his lines when talking to his paralyzed wife . ‍♀️

Days Of Our Lives

Sydney Malekeh Joins the Cast of ‘Days of Our Lives’ in Mystery Role: Who Do You Think She’s Playing?

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There’s a new gal coming to Salem, or is she new and a recast? That’s what inquiring minds from Days of Our Lives fans have been trying to figure out since the Peacock soap opera dropped an Instagram video heralding actress‘ Sydney Malekeh’s arrival in Salem.

The soap did confirm that viewers will first see Malekeh on the September 9 episode. In the video, Malekeh is seen going set to set from her dressing room and in to the halls of Days of Our Lives studios.

What we do know id that Sydney has been acting professionally for 6 years and had appeared on Grey’s Anatomy, Apple TV’s Shrinking and the HBO Max’s The Sex Lives of College Girls.

Plenty of Malekeh’s DAYS castmates jumped into the comment thread with positive emojis symbols or written excitement including: Paul Telfer (Xander), Linsey Godfrey (Sarah), Sal Stowers (Lani), Conner Floyd (Chad), Eric Martsolf (Brady) and Christie Clark (Carrie) and more now that fans will finally see her on-air. Since Days of Our Lives tapes 10-11 months in advance, Sydney would have started taping the show sometime back in 2025.

DAYS fans think perhaps because the actress’ name is Sydney that she might be playing the grown-up daughter of Sami and EJ. That character hasn’t bee on the canvas since 2021.

So, who do you think Sydney Malekeh might be playing on Days of Our Lives? Drop your casting director thoughts via the comment section below.

 

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Days Of Our Lives

Peacock Hikes Subscription Rates for Fourth Time in Four Years; ‘Days of Our Lives’ Fans Sound Off

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While recently the streaming service Peacock reported turning a profit for its first time since its infancy, now comes word that the company is raising their prices for all customers, and in some cases it stared today on August 18.

The news of the subscription rate increases marks the fourth time the NBCUniversal streaming platform has done so in four years.  So, on August 18, Peacock is increasing the prices for new or returning subscribers and customers, while current subscribers will see the rate increase on or after September 17 depending on their billing cycle when they initially signed up.

Here is the new pricing to follow along: Peacock Premium (which includes ads) will be $12.99/month, up two dollars from $10.99; Peacock Premium Plus will be $19.99/month, up three dollars increase from $16.99; and the Peacock Select tier (which includes current and past seasons of NBC and Bravo shows but excludes movies, live sports and Peacock originals) will increase a dollar from $7.99 to $8.99/month.

Photo: JPI

SUBSCRIBERS CONTINUE TO PAY MORE ACROSS THE STREAMER LANDSCAPE

It was back in June that the streamer reported that aid subscribers were up to 48 million adding a 2 million net gain during Q2 in of 2026. The subscription price hikes are rampant now in the entertainment streaming industry where over the last two years for example, Netflix, HBO Max, Apple TV, Paramount+ have all raised their fees to consumers.

Peacock’s tier-levels feature not only Days of Our Lives, but reality hits such as The Traitors and Love Island USA, Bravo series, and a vault of  Saturday Night Live, Law & Order, The Real Housewives franchise, and Below Deck episodes as well. Pecock Premium and Premium Plus subscribers have access to sports and live events, as well.

DAYS OF OUR LIVES SUBSCRIBERS HAD A FEW CHOICE WORDS FOR PEACOCK

As Days of Our Lives fans know, the soap opera moved from NBC to the streamer back in September of 2022 after 57 years on broadcast television. When the news hit X on the price increase, DAYS fans had a lot to say about it. Here are just a few of the comments below:

“I can’t believe Peacock and can’t come to a deal with Cordya to air old episodes of #Days. That alone would bring a ton of subscribers,” to If Peacock actually cared about #Days of Our Lives, gave the show the budget it needs for better sets, cameras, background actors and enough time to tell proper stories, I wouldn’t mind paying more. If the money actually showed on screen, the higher price would be worth it,” to “I  will continue to pay for a Peacock subscription as long as #Days is on it, but did we know there was another price increase coming?” and more.

So, what do you think of the new price hike increase to watch Days of Our Lives and your other favorite shows and events on Peacock? Let us know your thoughts in the comment section below.

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Days Of Our Lives

‘Veronica & Julian’ Feature Starring ‘Days of Our Lives’ Alums Nadia Bjorlin and Kyler Pettis Releases Key Art and More (Exclusive)

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Nadia Bjorlin, Kyler Pettis

In the upcoming indie feature Veronica & Julian from director Otoja Abit, two former Days of Our Lives stars, Nadia Bjorlin (ex-Chloe Lane) and Kyler Pettis (ex-Theo Carver), headline the drama feature in this story of a May-December romance that faces challenges along the way.

Veronica & Julian centers on a confident and successful marketing executive (Bjorlin) who winds up falling for a younger aspiring architect (Pettis). From there, a journey of desire and self-discovery is set against the backdrop of present-day New York City.

The cast also includes: Blake Jenner (ex-Glee), Erin Cummings, Chrystee Pharris (ex-Simone Russell, Passions and Queens of Drama), Robert Lee Leng, Mark Famiglietti and Jennafer Newberry.

Photo:

LIVE CHAT WITH NADIA AND KYLER PLANNED

Now, Michael Fairman TV can share exclusively: the key poster art below, and that current plans that call for Veronica & Julian to be released and made available late this holiday season.

In addition, Nadia and Kyler will join us for a very special livestream conversation on the Michael Fairman Channel (Monday, Aug 24 – 3PM ET/Noon PT) to chat about their roles in the film, their time on Days of Our Lives, life post-soap opera, and much more. Fans can join the live chat and pose their questions to the actors as well.

Courtesy/Bright Leicht Content LLC

THE THEMES BEHIND VERONICA & JULIAN

Director Otoja Abit shared this statement on the feature film, “Veronica & Julian is about the right people who have a chance meeting at the wrong time. It’s a look at two people who don’t grow apart—they just grow up. This film is an authentic exploration of an imminent ending and how two people deeply in love got there. It aims to be quiet while telling a relatable story about modern-day relationships.”

Abit continued, “As a society, mainstream romantic films are often delivered through fantastical aspirations. I created this film believing that viewers who have experienced a breakup can relate to Veronica and Julian, depending on their perspective. They’re a couple navigating some of the most familiar obstacles in love: miscommunication, timing and pride.”

He concluded, “It’s a story about endings told through the small moments we often don’t recognize until they’re gone.  With the support of the Panavision New Filmmaker Program, I approached the story with a deeper sense of visual control while maintaining the naturalism that defines each character.”

Photo: Bright Leicht Content LLC

NADIA AND KYLER GOT THEIR FIRST BIG BREAK IN SOAPS

As Days of Our Lives fans know, Bjorlin is best known for her long-running role as Chloe Lane. Nadia played the part from 1999-2023 with various runs in Salem. She is also known for her role as Lara in the Venice the Series since 2009. Nadia’s other TV and film credits include: A Murder Between Friends, NCIS, Two Broke Girls and more.

Pettis played Theo Carver on Days of Our Lives from 2015-2018 and earned himself a Daytime Emmy for his work in the now defunct Outstanding Younger Actor in a Daytime Drama Series back in 2019. His other TV credits include roles on: The Rookie, All American: Homecoming and Ray Donovan.

Veronica and Julian is written, produced and directed by Abit and produced through his Willful Productions alongside Kory Apton and Ian Phillips. Executive producers include: Nick Leicht, Gregory Sinche, Shelly Sinche, Torsten Sippel, Tim Freydberg, Ryan Schulke and Matthew Conlin.

So, intrigued to see Nadia and Kyler as a romantic couple in the film Veronica & Julian? Miss them on Days of Our Lives? Share your thoughts in the comment section.

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