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RATINGS: OLTL holding strong! B&B sinks to new low!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Ah the irony. As we stated last week, One Life to Live, (that just canceled soap), is still holding strong in total viewers slightly under GH. OLTL is also  number three for women 18-49, a key demographic, and getting dangerously close to upping the ABC Daytime mainstay General Hospital! And, this is a show that should be axed from the network? Call me perplexed.

The info of One Life to Live being at number three and number four in key ratings was just posted by Soap Opera Network for the week of April 11-15th.  In other ratings news, the show that took the worst hit was The Bold and the Beautiful who hit an all-time low losing, wait for this, a record -508.000 viewers.  Not good folks.  B&B also tied its record lows in the key demos of 18-49 females.   DAYS isn’t doing much better tying or setting new lows in key demographics.

If more soaps are not to be “killed-off” then people have got to tune-in.  Let’s get some eyeballs to the televisions!  Even if some of the soaps storyline are giving us an eyesore! What’s a soaper to do?  After the jump, review the ratings.

Ratings Report for the Week of April 11-15, 2011

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(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,466,000 (-97,000/-436,000)
2. B&B 2,692,000 (-135,000/-508,000) <—- new low *
3. GH 2,537,000 (-68,000/-43,000)
4. OLTL 2,499,000 (-131,000/+246,000)
5. DAYS 2,354,000 (-9,000/-209,000)
6. AMC 2,344,000 (+41,000/-82,000)

Women 18-49 Viewers
1. Y&R 881,000 (-13,000/-189,000)
2. GH 771,000 (-29,000/-64,000)
3. OLTL 668,000 (-31,000/+68,000)
4. DAYS 597,000 (-17,000/-145,000) <—- new low *
5. AMC 540,000 (+38,000/+21,000)
6. B&B 516,000 (+13,000/-179,000)

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Todd
Todd

Maybe niki smith will push the ratings up even higher…and then roger howarth. I wouldnt be shocked if oltl takes number 2 spot soon. This decision was premature. I am beyond angry. Oltl is my all time favorite show. I cant imagine a day without viki and dorian.

sondra
sondra

Oprah seems to have forgotten where she came from, however the fact that she felt the need to respond show we must have a lot of soap opera fans getting through.

lisa
lisa

WOO HOO !!! NICE !!!

I’m in the 18 to 49 demagraphic -back end to be precise !!!

LOVE,LOVE,LOVE OLTL !!

WILL KEEP WATCHING !!

Sue
Sue

Advertisers should change their thinking about ‘key’ demographics. Can’t believe that they don’t care about millions of soap viewers per show. I am older than the key age and can guarantee that I spend more than most 18 year olds!

Chris
Chris

With the counting of viewers, does it count those of us who watch OLTL or AMC on soap net in the evenings or recording from ABC ? I record daily OLTL and General hospital from soap net due to shows not getting cut out due to breaking news etc. Just wondering because I’m sure theres lot’s of us.

Jon Jensen
Jon Jensen

One Life to Live is always amazing. Not a big fan of Niki but happy to see that Jean Randolph may be making an appearance soon.

martha
martha

I’m a fan of all three abc soaps I watch them daily via DVR. I am devasted about oltl…I think its the best one! I hope something will change cause I can’t imagine not watching it…shame on Oprah ! I can’t believe she said no!! I think oltl has the best actors & actresses ..

birdie
birdie

B&B should feature Jack Wagner prominently instead of using him for thinly disguised advertisements, diseases of the week, a sounding board, etc. Then they might win back some of those 18-49 females. Nick Marone was a strong, dynamic and refreshing character, but he’s been written into bland territory and is more and more like the other characters.

Liz
Liz

B&B Should stop causing conflict with Liam and Hope.I find Liam charming. I am a 41 yr old who adores this couple together. I think B&B is losing ratings because no romance lasts long enough for anyone to enjoy. Thomas and Brooke is a ridiculous storyline. I’m glad to see Adrienne Frantz (AMBER) back but I cant stand her mother (TAWNY). Also they dragged her down putting her back into a bimbo storyline. She was awesome on Y&R! Good golly she is too old to be messing around with Oliver and Liam anyway.I’ve been watching since day one and know the whole history of Amber and Rick. It’s sick to place Amber a generation older than Liam,Oliver and Hope into a love circle. They are teeny boppers compared to Amber.

General Hospital

GH’s Maurice Benard Launches ‘State of Mind’ Website

Over the weekend, General Hospital’s Maurice Benard (Sonny Coinrthos) had been teasing on social media that he was about to debut on Sunday.  Well, it’s here! Benard has launched his brand new website, MB’s State of Mind (www.mbstateofmind.com).

On the site homepage is Benard’s mission statement.  The two-time Daytime Emmy-winner expressed: “State of Mind to me means being 100% present, feeling completely at peace inside of you, not letting your thoughts control your life and always looking for ways to be the best that you can be.”

The new site features merchandise including:’State of Mind” t-shirts in various colors, as well as way to pre-order Maurice’s upcoming memoir, Nothing General About it.   In addition, Benard shares his “Sunday Sessions” in a special section, as well as his upcoming tour dates, with more content to come.

Maurice released a video talking about how ‘State of Mind’ came to him one night following an anxiety attack.

As many know, Benard is a mental health advocate having been very open about his own struggles with mental illness over the years, and how he wants to continue to dispel the stigma of those who battle with it.

The new site offers links to three organizations close to Maurice: Nami (National Alliance of Mental Health), Didi Hirsch Mental Health Services, and the International Bipolar Foundation.

Maurice released a video talking about how ‘State of Mind’ came to him one night following an anxiety attack.  Watch it below.

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Make sure to check out Benard’s new site, and let us know if you might be picking up one of the “State of Mind” shirts for yourself via the comment section below.

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Dynasty

DYNASTY Ups Four To Series Regulars As Season Three Kicks-Off

Just in time for the start of the new season of CWs deliciously wicked soap reboot of Dynasty! News on Friday has that four members of the cast have been upped to series regular, meaning they will be pivotal in story and see a lot more screen time.

According to Deadline:  the third actress to play Cristal Jennings, Daniella Alonso, who debuts tonight in the season three opener has been made series regular. Along with the previously recurring: Michael Michele (Dominique Devereaux), Sam Underwood (Adam Carrington) and Adam Huber (Liam), who have now been upped to major cast status.

Additionally, Elizabeth Gillies (Fallon) seemed to have taken over the the role of Alexis from Nicollette Sheridan.  Is this going to be a doppelgänger story, or not? Time will tell.

The new season gets underway with new showrunner Josh Reims, and Sallie Patrick staying on as an executive producer.

CW’s Dynasty is a modernized reboot of the 1980s primetime soap of the same name, the series follows two of America’s wealthiest families, the Carringtons and the Colbys, as they feud for control over their fortune and their children.

Glad to hear Sam, Adam, Michael and Daniella are series regulars for season three? Watch what happens tonight beginning at 9PMEST on the CW.

 

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News

Drew Barrymore Daytime Talker A Go: Set For Launch 2020

CBS Television Distribution is getting more into the daytime talk show arena, with their first series of that kind in quite some time, after confirming that Drew Barrymore will indeed have a daytime talk show that now will premiere in the fall of 2020.

The new syndicated talk show has already had CBS Television Stations signing on as the first station group around the country to carry the show. New York and Los Angeles are on-board as two key heavyweight markets.

According to Deadline: the pickup for Barrymore’s talker came rather quickly just two months after she shot the pilot for it in the Big Apple.

The decision to move forward with Drew’s new show comes on the heels of a strong showing by NBC Universal’s new daytime talker, The Kelly Clarkson Show and the good start for Disney’s Tamron Hall Show.

As to where in the day-part the syndicated series hosted by Barrymore might fall in your daily viewing schedule is yet to be determined.

With solid ratings for Kelly Clarkson, Tamron Hall, and a new Barrymore talk series on the way; do you think it signifies more trouble ahead for your daytime soap operas in the long-run, or will everyone be able to have their slots and retain their audience and co-exist happily ever-after? Share your theories via the comment section below.

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