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RATINGS: Soaps Down in Key Demo! Are You Tuning Out During The Summer?

The ratings are out for the week of July 29th through August 2nd and it was not a good week for the four network daytime dramas.  Three of them, General Hospital, The Young and the Restless and Days of our Lives were all down in total viewers, while The Bold and the Beautiful was the only soap to show a small gain of + 2,000 total viewers.

In the big picture: Y&R remained in first place as usual with 4,692,000 total viewers, followed by B&B with 3,597,000, and then came DAYS with 2,456,000.  GH was back at the bottom in the fourth spot with a total of 2,441,000. But again, over recent weeks the #3 and #4 spot has changed back and forth between DAYS and GH.

The more interesting part of the rating picture is that all four soap were down in the key 18-49 female demo! The Young and the Restless lost the most females in that category, where many fans have voiced their displeasure over the storylines.  Days of our Lives also did not do well, but because of the Olympics in 2012 airing in August there is no comparison to the previous year for this week.   To review the entire ratings picture courtesy of SON, click here!

Now the question for you, our Soap Opera Programming Executive Armchair Quarterbacks!  Is it just that the summer season and the fact that people are out and about on summer vacation and enjoying their time off from school and work bringing the rating down, which would seem a natural assumption?  Or, do you think its the summer and that the storylines are not grabbing you and you are not tuning-in because of that?  If that is the case, what do you think need to be adjusted on your favorite soap for you to watch it?  Let us know your thoughts! Comment below.

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caroldee
Guest
caroldee

NO did not stop watching my soap for anything.. GH must watch TV.. Other soaps are dull right now..

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Im not worried…its nearing the end of summer…people attending county fairs, off on vacations and preparing for back to school…also im used to the ratings…CBS always in same place…GH & DAYS going back and forth in 3rd and 4th place…GH will go up again as Maxis and Connies stories heat up…same…same…same…when in the daytime ratings game!

Sharon
Guest
Sharon

What I find interesting is that B&B is out front and that is one soap I don’t bother to watch. It’s repetitive, boring and silly!!!

shawn
Guest
shawn

I can’t even find the words for Y&R. The stories are just uninteresting. I’m loving DAYS right now, although last week started off with a whimper (ahem, Dannifer) it ended with a bang (Marlena/Kristen).

4everdays
Guest
4everdays

Will you do me a favor? Next time, type YawneR. It would make my DAYS!

Diane Dunn
Guest
Diane Dunn

I watch GH every day when I get home from work on TIVO, I watch AMC and OLTL on Hulu Plus, typically the day the new episodes air. How are these numbers determined? My TV is certainly “watching” GH every weekday, and has been for decades. Oh, but I am outside that key demo now, aren’t I? Still not sure why that is the key demo, when those of us older than 49 have money to spend. 🙂

Derrick
Guest
Derrick

Y&R has gotten better. Yes, Dylan and Chelsea storyline is boring but the writing is good and let’s not forget that Mrs. C’s death is coming so that should boost ratings. Very happy B&B is showing improvement in ratings!

4everdays
Guest
4everdays

The pacing is that of a snail. It is torture watching without falling asleep.
That’s why I call it…

Torrey
Guest
Torrey

I haven’t been able to watch Y&R because of the stand-off that Time Warner Cable is having with CBS in my area….so until that’s resolved, I can’t watch.

Rob
Guest
Rob

same here and its really pissing me off, but if you have TVGN its on at 7pm

4everdays
Guest
4everdays

Your DAYS will be better!

Kate
Guest
Kate

I have recently stopped watching Y&R after decades of viewership. The show is barely recognizable, and is simply The Young and the Restless in name only. Steve Burton has, unfortunately, become the central focus of the show at the expense of many other Y&R actors who play integral roles. The storylines are dumbed down, sloppy, and driven by non-essential characters and contrived plots.

However, I am really enjoying the other three network soaps. The storylines, for the most part, are fun, engaging, character driven, and intelligible.

Mary SF
Guest
Mary SF

It is a bit unfair to blame Steve Burton– the sad fact– the show is dull as dirt lately; I mean when they can make wonderful characters like Lauren and Michael, Neil, Adam and Nicholas boring as hell– that is a weakness in the writing– it wouldn’t matter who they had on right now– without a decent story– it would be pointless.

4everdays
Guest
4everdays

Why not say YawneR? You do not need permission. It’s not trademarked.

KatieK
Guest
KatieK

I wil NEVER understand how Y&R is number 1. The show has been ruined. Sharon is a mess, They have dragged the Chlseasa baby story out, This Rose thing is dumb. I adore Steve Burton, but Dylan is a drip, & making me dislike Chelsea. Don’t get me started on Carmine. I rarely tune in anymore. They have such great actors over there, to bad their talents are suffering.

4everdays
Guest
4everdays

I suffer when I watch…

T
Guest
T

I think it’s the summer. I am still watching but must say GH was getting stagnant but is starting to pick up again!!

Donald Miller
Guest
Donald Miller

only reason i can’t see it is because time warner and XCBS are acting like kids and aruging over a little money grow up and get us back on the air so we can watch it

brian
Guest
brian

I watch GH every day that it is on… but live in Canada.. so my view isn’t counted any where… i wish it was counted… ABC needs some REAL viewer numbers.

Mary SF
Guest
Mary SF

It counts in Canada– trust me CityTV/Rogers which runs GH here, is keeping tabs. If they were not getting numbers here they might not carry it on their station. Not everyone has cable or a satellite dish, so it is important to have good ratings here too, so a Canadian station carries it for those who still rely on bunny ears. But I do get what you mean, if the American numbers are in the toilet and it is cancelled there, no matter what our numbers are up here– it is cancelled for us too.

brian
Guest
brian

I pvr it everyday on CityTv in Winnipeg, i hope pvr’s count.

haley
Guest
haley

Y&R needs to end the Chelsea and Dylan show it is the worst baby lie on all of soaps. SBU and MCE have no chemistry whatsoever. They are also being shoved down our throats.

4everdays
Guest
4everdays

Instead of shoving people down our throats, the need to have people
open our tired eyes.

Nancy
Guest
Nancy

I still tune into GH occasionally if I know the vets are going to be on; however, the show is being written far more for the newbies, teens and OLTLivers. It’s a real sore spot when they pimp the vets to get a ratings boost during the 50th anniversary and push Laura to the backburner in lieu of these others who are so incredibly boring. Of course, they don’t care what I think because I don’t fit into one of their target demographic groups.

Margy
Guest
Margy

The “kids” storyline on GH has been tedious & boring. Let’s put Anna, Tracy, Luke & Laura on the front burner. Let’s find Robin. And killing Kelly Sullivan off is a big mistake

carla
Guest
carla

General hospital was intolerable with the franco mess. Im back the story lines have really picked up with the veteran cast members. Amc and oltl are the best they have ever been.

Tali
Guest
Tali

Every Monday morning I watch OLTL on Hulu, can’t wait for the finale and season 2 to begin. The other soaps – don’t watch, altho’ will be watching Y & R when Katherine gets killed off. I boycott ABC in the daytime and will unless OLTL is put back on there and even then I love watching on Hulu so never again ABC.

Elise
Guest
Elise

It is indeed summer, and during vacation time people don’t watch within 48 hours after air time (which is what I hear gets compiled). I myself was gone all of last week, and ended up catching up on youtube during work as I didn’t have time to watch them all at night as I usually do. Too many to catch up! Ratings will go up in september for sure, it’s just normal to see ratings dip during summer time.

boes
Guest
boes

I’ve stopped watching Y&R and GH completely because both shows stink bigtime these days.
I’ll check back in to Y&R to see Katherine’s funeral but after that I think I’m done.
As for GH, the show has become unwatchable to me. Even the characters I enjoy, such as Tracy have become unwatchable. I don’t see myself watching either soap again long term unless there are some SEVERE changes.

And B&B and always been an unfunny joke of a show.

Thank GOD for the OLTL and AMC reboots!

susan M.
Guest
susan M.

Well I am still watching GH and enjoying it. And supporting GH .. Tracy is alway’s a blast in my opinion. I alway’s enjoy watching her whenever she is on.. I watch GH
Mon.-Fri. and will continue to do so.. All soaps hit a snag once in a while & doesn’t mean we should stop watching them.. I will continue to support ,watch ,& and enjoy GH.

kalamaty
Guest
kalamaty

Not worried! Ratings ebb and flow all of the time; they’ll be up again and will most definitely be down again, but I’ll still be here….. right in front of my DVR nightly to watch the best show out there; the Young and the Restless! 🙂

Lainey
Guest
Lainey

Does anyone know the name of the deliciously evil lady playing Britch’s mother. I love how they have her sing.

jimh(leave it to beaver)
Guest
jimh(leave it to beaver)

Dr. O…Britts mommy…is played by Kathleen Gati…i enjoyed her today as well…especially the singing part. P.S. whenever you need a name you can google it…

susan M.
Guest
susan M.

She is a real evil witch.. She wants revenge (with Anna).. But Duke drank the champagne…Anf Lucy recognized her at the floating rib….

Bill
Guest
Bill

No wonder that b&b went up! It is the best show ever!

4everdays
Guest
4everdays

Is that a joke? The reason I ask is B&B is one big joke!!!

carol
Guest
carol

I watch GH daily — it’s must-see for me. Y&R is extremely boring. Same recycled s/l’s every day with only talking and no action scenes. I watch OLTL on Hulu without fail.

susan M.
Guest
susan M.

I watch GH daily also…. And OLTL & AMC on hulu!

Nan
Guest
Nan

I have tuned out go Gh since their 50th. I had high hopes that the vets would not be all hype and disappointed in how sparingly they are used. Plus the pace of writing and s/l doesn’t seem to mesh well. I did tune int today to see about Mac and Felicia’s wedding surprise but its clear Gh is on low budget. Please gh wardrobe , buy Mac a new shirt besides that blue tee which appears to be his uniform. The memento for s/l is too sart and stop, see the characters one day and dad later it may… Read more »

Iakovos
Guest
Iakovos

I watch all year around and with the soaps available to see in other formats off hours (SOAPnet, TVGN, online) I can follow when I want. That said, I am disappiointed in some shows’ plot lines. That will happen. I remain an old-school guy, fond of the tight families (a la AS THE WORLD TURNS) and rich histories. Y&R seems to be re-inventing itself while reviving its storied past. DAYS is new to me (since all the cancellations) but it is closest to my beloved model. GH has so many characters and plots, it seems to be a little messy.… Read more »

gloria
Guest
gloria

Gosh, I could have written your comment! I know soaps “ebb & flow”-different characters are put on the back burner for a while-sometimes we don’t love a storyline but we just wait it out. It always comes back around, right? I too love the richness of the families on soaps & I agree right now, Days is really doing that. I love how Jennifer lives in the Horton house & made the donuts (ha) & they have the book club & you see Jennifer, Hope, Julie, Kayla, Adrienne & Nicole-these characters played by THE SAME actresses have been on for… Read more »

Jane
Guest
Jane

I think its probably summer because I’m loving GH but honestly I have not watched one show all summer live and its rare for me to watch even on same day. I usually wake up before anyone else in my household and when I do, I put on my earphones, go to WATCH ABC on my ipad, and watch the show. Its easy, convenient, and because its usually around 5:00 in the morning the chances of being interrupted are slim. I do ALWAYS make sure that I watch on the abc.com site rather than HULU or anywhere else because I’ve… Read more »

su0000
Guest
su0000

……………. The soaps are failing because they are on daytime TV…………….. The soaps are no longer daytime viewing and they would do very much better if aired in evening when women, men, 18-49 people are home. People do not watch daytime tv as they once did,, And there are the younger who have moved onto internet viewing.. Many people are dropping cable and using their internet TV’s and/or Roku and in kind to watch their tv shows.. What is killing the daytime soaps, is being shown in the daytime. People’s ways of watching media has changed drastically in past years… Read more »

su0000
Guest
su0000

. ……. Daytime TV is killing the soaps…… People are no longer home during the daytime to watch daytime soaps and a great many are watching TV via their iPads, phones, internet TV’s, Roku and internet devices. The 18-49 have moved onto internet viewing to watch their fav shows.. Collage students no longer lug TV’s with them to collage, they watch by PC or even their phones.. It is mainly the Boomers keeping daytime TV alive. Cable is mostly what 18-49 watch, with exception of a network tv prime-time favorite, during the evening.. The soaps would do well shown during… Read more »

su0000
Guest
su0000

kill one of the posts..
pc froze, wrote second post somehow both posted ..sorry … glitch

4everdays
Guest
4everdays

Your posts reminded me of Botchy&Bothersome.

Ali Aw
Guest
Ali Aw

The new HOT TOP SOAPS TO WATCH. 1.) THE BOLD AND THE BEAUTIFUL 2.) DAYS OF OUR LIVES 3.) GENERAL HOSPITAL 4.) ALL MY CHILDREN 5.) ONE LIFE TO LIVE. THE BOLD AND BEAUIFUL- At first I wasn’t the biggest fan, of this soap because of how Brooke has slithered her way. Again into Eric’s life, and how she did it. And it’s always has been that way. Then it took a180 turn. In a couple months. Because for once we, finally saw more of the Spencer family and, the Logan family. And how they operate in action. And now… Read more »

John
Guest
John

The rating system is a joke – how is YR # 1 when NYC Time Warner dropped CBS ???GH is must see TV !!!

4everdays
Guest
4everdays

I hope GH does not flatline. I’m not a big fan, but it deserves more
attention than YawneR. I think the ratings are wrong. DOOL and GH
should have the most viewers.

Lawrence
Guest
Lawrence

Not suprised at all at gh ratings. I believe the fan club was that week and people left town to attend that.

Tori
Guest
Tori

So sick of GH wasting the talents of the gifted Genie Francis! Bring back SN as Stefan,they had romance & chemistry! Having her continue to whine & chase after Luke (who looks more like Laura’s grandfather) and who gets all the great storylines is so over done & boring as hell! Laura doesn’t need Luke to survive & be a strong woman and it’s continually insulting to both the character,actress & her fans to see her portrayed as such. The writers and producer who continue to treat her this way should be ashamed of themselves!

Heather
Guest
Heather

I DVR Y&R & B&B because so much is going on in my life and my family’s. I however do want to say that I do not like the direction Y&R has been going in for months. They are letting the veterans go for people who have no ties to GC and it is sickening. The lying and the manipulations are getting old FAST!!! I’m sorry, but this is how I feel. One more thing that has bugged me is that since the death of Ms. Jeanne Cooper and they are just now going to air the episode to say… Read more »

Mary SF
Guest
Mary SF

To be fair, most soaps are written way in advance, so Jeanne’s death changed whatever they had planned. They had to go back, rewrite and come up with whole new storyline, get that into production and then aired— That stuff doesn’t happened overnight. If they had rushed it would have been a lame exit, like the one they came up with Phyllis at the last moment. They addressed Jeanne’s passing at the time with a lovely personal memorial show, which a lot of soaps do not give their legacy actors– so that was special. In my opinion if there was… Read more »

Dolores Henderson
Guest
Dolores Henderson

I dvr GH and watch oltl online regularly. ;It’s really too bad you don’t include over 50 fans.for they are the ones most likely to be home during the day , & arelikely to have
more monr-

mae
Guest
mae

I still watch Y&R everyday on my lunch break. I catch Days and GH at night on Soap net.. I can understand that ratings might go down in the summer time because the kids are out of school and families are on vacation and spending time together. The OTHER REASONS might be because every one of these show’s have some pretty bad storylines going on, the female characters are weak, the details aren’t consistent. Day’s Jennifer and Dr. Dan have been doing the same 3 party interfering SL forever with the 3rd party changing ever so often. Rafe the bore… Read more »

Mary SF
Guest
Mary SF

Again, in defense of daytime dramas– they cannot be written like night time soaps because they are TWO DIFFERENT GENRES. Night time soaps are limited run, maybe ten to fifteen shows a year– daytime drama are five days a week, almost the whole 365 days of a year. The pace has to be slower — no daytime drama could keep the pace of night time show financially or story line wise. I know in this fast paced world the slow story telling of daytime drama seems maddening, but this why these shows have lasted for 20 or more years. If… Read more »

jaintn
Guest
jaintn

GH kind of stinks right now. I DVR Y&R, GH, and B&B and I find myself fast forwarding through a lot of GH, especially the scenes with the new people they’ve brought on board. The role of Kiki is so miscast it’s laughable, and the whole Jerome family/Franco thing is a yawn fest. There are simply too many things going on. It’s no fun to watch anymore.

Charles
Guest
Charles

With the network cancellation of Soapnet on the tube may contribute to the ratings slumping and the summer teen storylines,and withY&R the death of J. Cooper and the limbo of Mrs C. I am very anxious and nervous about how they are going to treat her beloved ending,worried it won’t be fitting enough. I watch it 3 days per week Monday,Wednesday and Friday till September. Days is boring,storyline,same teen drama, and Gen.Hospital is in transition don’t trust the writers,with so many people coming back from the dead,its too much..new characters are not set with their current idennties, look at what… Read more »

Harlee
Guest
Harlee

I haven’t tuned out completely but not racing to my DVR, to watch live & I haven’t been on CBS’s website to view in months now. It’s not must see TV, JG isn’t the right HW for YR, neither is JFP and her agenda. They both are not a good fit for YR, as the last 7 years worth of disgusting EPs & HWs…when something isn’t broke why tamper? This is exactly what Sony & LML did in beginning of her reign by firing EVERYONE associated with Bill’s longtime staff of writers, producers etc.. Sony thought it was there chance… Read more »

Wanda
Guest
Wanda

Y&R is pathetic! The story lines are pitiful, boring- unreal! Example birth of Chelsea’s baby! You do not care if you miss an episode or 3 or 4. CBS or Sony PLEASE AX JFP and Josh Griffith and revive our show! It has went down the toilet!

bc
Guest
bc

Ratings of gh should definitely drop during the summer. Burning baby doll made gh the only day soap to make it onto the soup’s worst list. Directing and acting and dialogue of that scene truly epitomized the worst from day soaps.

Maria K
Guest
Maria K

I have more time to watch but good writing is gone and my favorites are gone.
New characters are boring. They have no history and are forced on the viewers. SL’s have deteriorated to trash, flavors of incest. Not my cup of tea and make me feel dirty, watching.
But, there’s no loss, just a gain of more time for enjoying life!

Days Of Our Lives

DAYS Brandon Barash On Stefan’s Resurrection: “You’ll See Some Revenge, Corporate Takeovers, Losing a Memory … Maybe Gaining of Memories”

Dr. Rolf is at it again on Days of our Lives! While Jake DiMera has met his maker, apparently his twin brother, Stefan O DiMera is coming back to life.  That sets the stage for Brandon Barash to reprise his original DAYS role.

In a brand new interview with his on-screen brother, Dan Feuerriegel (EJ) on the Days of our Lives You Tube Channel, Barash talks on what viewers can expect once Stefan is completely back in action, and how he feels about taking on the darker twin once again.

Brandon teased: “You’ll see some revenge, corporate takeovers, losing a memory … maybe gaining of memories.”  With Stefan back in the DiMera mix, look for the two brothers to not always see eye-to-eye. Barashs shared that they’ll be, “Butting heads for sure”.

Meanwhile, will Stefan and his true love, Gabi (Camila Banus) reunite once she knows he is alive? Barash weighs-in on that and more ‘burning’ questions.

You can check out the chat below.

Now, let us know, are you glad that Stefan O DiMera is back on the Salem canvas? Share your thoughts in the comment section.

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Breaking News

BREAKING NEWS: Days of our Lives Ending Its Run on NBC, Moving to Peacock Starting in September

In a major move, Days of our Lives, the longest-running scripted series of all-time on NBC, is exiting the television network and will now be in its new home on the NBCUniversal streaming platform, Peacock.

The shift marks the end of DAYS’ nearly 57 year-run on broadcast television. Days of our Lives debuted on NBC back on November 8th, 1965.

Look for all-new episodes daily of the series to begin on Peacock starting on September 12th, along with the show’s library already available to stream for Peacock Premium subscribers.  According to a press release from Peacock, “The historic move to Peacock creates the ultimate destination for daytime fans to access the library, new episodes and Peacock Original Days of Our Lives: Beyond Salem in one place.”

In its place, NBC will fill the daytime drama’s current timeslot with NBC News Now, an hour-long news show anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford. According to The Hollywood Reporter, NBC affiliates will also have the option to add local news to the hour.

In a statement, NBCUniversal Television and Streaming chairman Mark Lazarus shares: “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement. With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”

NBC’s decision means it leaves only three daytime soaps on American broadcast TV: General Hospital, The Young and the Restless and The Bold and the Beautiful. 

DAYS has found recent streaming success with its limited-series, Days of our Lives: Beyond Salem Chapters 1 and 2, which introduced the viewing audience to the Peacock platform.

To watch Days of our Lives on Peacock, you will need a premium-tier paid subscription at $4.99 per month. The service offers an an ad-free experience at $9.99 per month.

We will have more on this developing story.

So, what do you think of NBC removing DAYS from its daytime line-up, while moving it to their owned-streaming platform, Peacock? Share your thoughts in the comment section below.

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Days Of Our Lives

Brandan Barash Shares Reaction to Jake’s Death on Days of our Lives: “It Was Fun Getting To Know You”

This week on Days of our Lives, Jake (Brandon Barash) met his untimely demise, when he was shot by a mugger.  Thus, signaling what would seem to be the end of the line for the character.

However, on today’s episode of the NBC soap opera, Jake visited a grieving Ava (Tamara Braun), so perhaps there is more than a ‘ghost of a chance’ that Barash is sticking around.

Photo: JPI

As previewed exclusively last month during our virtual interview with DAYS head writer, Ron Carlivati …the Salem scribe revealed there would be another death in Salem, following the murder of Abigail Deveraux DiMera (Marci Miller), and the character would be ‘dead-dead’.

However, speculation is running wild that with the return of Dr. Rolf, that perhaps Jake will be resurrected … or Barash will once again play Jake’s twin, Stefan O. DiMera!

On Instagram, Barash had some fun with Jake’s demise with comparison side-by-side photos – one of which features Barash as Jake covered in blood, and reading the Handbook for the Recently Deceased!

Barash captioned his pic: “How it started/how it’s going. #ripjake It was fun getting to know you. 🙏🥃”

So, what do you think about DAYS killing Jake? Do you think Brandon will be sticking around Salem? If so, as who? Comment below.

 

View this post on Instagram

 

A post shared by Brandon Barash (@brandonjbarash)

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GH’s Nicholas Alexander Chavez (Spencer) talks with Michael Fairman immediately following his Daytime Emmy win for Outstanding Younger Performer in Drama Series. Leave A Comment
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