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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

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Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch anything in the middle of the day. Period.

All My Children

Tamara Braun and Jennifer Bassey Filming New Motion Picture Comedy ‘Kombucha Cure’

The cast of the new motion picture comedy, Kombucha Cure was revealed by Variety and in it. soap opera favorite and Daytime Emmy winner Tamara Braun (Ex-Kim and Carly, GH, Ava, DAYS, and Reese AMC) is featured in the cast along with Denise Boutte, Jayson Bernard and Jasper Cole in a film directed by Cecilia Choi.

In Kombucha Cure, Braun and Boutte play corporate enemy executives at a health insurance company sent to a small town to investigate what the company views as the unusual and expensive longevity of some of their clients with cancer.

Along with Braun, none other than another former All My Children and GH star Jennifer Bassey  is in the film along with Robert Craighead, Ali Zahiri, Lance Paul, Yorke G. Fryer, and Angie Kim.

The film is currently shooting in Los Angeles through the month of February, and the feature is being executive produced by Jonathan Chia and Tarun Raj.

In addition, Paul and Fryer of Ginger Knight Films are producers along with Bernard and Roberto Rosario, Jr. of J&R Productions.

So excited to hear of Tamara’s latest project? Comment below.

 

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All My Children

FRIDAY: All My Children Icon Susan Lucci To Co-Host ‘The Dr. Oz Show’

Look for La Lucci to chat it up with Dr. Mehmet Oz on his Daytime Emmy-winning Daytime talk show, The Dr, Oz Show, this Friday (check times in your area).

In the Friday Celebrity Super Fan episode featuring Susan Lucci (Ex-Erica, All My Children) look for the full-hour to tackle hot health topics plus how Susan is doing today after her heart emergency that happened in the fall of 2018. . In addition, Dr. Oz looks inside Lucci’s heart with a live scan.

And, Susan will be surprised by her former AMC co-star and on-screen love interest, Walt Willey (Ex-Jack)

For a preview of the episode with Susan click here.

Excited to be part of tomorrow’s on-air episode of Dr. Oz, Lucci posted on her Instagram “DR. OZ! Co-hosting with the brilliant one himself! Tomorrow! He makes me do something I’ve NEVER done before!!”

Will you be checking out Susan on Dr. Oz and a reunion with Walt Willey? Will they talk about the bantered about pontential AMC reboot? Comment below.

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All My Children

Cady McClain Remembers ‘All My Children’ On Its 50th Anniversary Sharing: “I Will Always Be Grateful For the Experience, and For The Lifelong Relationship With All The Fans”

The beloved All My Children first aired on January 5th, 1970 on ABC and ran on the network until it was canceled back in September of 2013.  The next year, the show received a short-lived reboot online via Prospect Park.

One of the actresses to appear in both the network and online version was Daytime Emmy winning actress Cady McClain, who became soap-famous for her role as Dixie Cooney Martin and together with Michael E. Knight, became one of soaps all-time popular duos as Tad and Dixie.

While so many miss All My Children every single day and the indelible characters created by the late, great Agnes Nixon, McClain took to her Instagram on Sunday to relate what the soap opera meant to her in her life.

Here is what Cady shared along with a cover of Soap Opera Digest featuring Michael Knight and herself as Tad and Dixie: “Today I am celebrating the 50th Anniversary of “All My Children”! I started on the show when I had just turned 19 in the fall of 1988. I worked as a contract player thru 1996. I was back in the fall of 1997 again under contract and worked through 2001. That’s roughly 13 years. Then I came back for a year in 2006, then for a couple months in 2012. Then I did the internet version for six weeks and then… the show was done.

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For many years this show and the people on it were like family to me. The makeup artists as much mom’s as my own mom to me at times. And thanks to the work I was able to afford some art school and college as well. I saw many great shows (both American and International) that came to NYC, which opened my eyes to what performance could be. It allowed me to do a lot of Off-Broadway theater and roles in five Indie films while working my day job.

Photo: SOD

I was nominated three times and won my first Emmy. I made some lifelong friends like Michael E. Knight, James Patrick Stewart, Jill Larson, Penny Bergman, Julia Barr, Lonnie Quinn and many others both in front of and behind the scenes. And most importantly, I was able to take care of my wild but wonderful mother. ‘She who drove me nuts’ but impressed on me the importance of having art in ones life. Who read me poems and took me to museums. My child who died but who I so grateful to have known. Thank you ABC and all the producers and writers who supported me and my work. Because of your support my life was richer, broader, more interesting. I will always be grateful for the experience …. and for the lifelong relationship with all the fans! Massive shout out to the daytime fans who continue to support me in my projects. When I meet one of you on the street I am truly grateful for your time and that we got to share some really special moments together. . .”

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So, share your remembrances of All My Children and your thoughts on Cady’s sentiments via the comment section below.

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