Connect with us

All My Children

A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

Click to comment
Advertisement

avatar
Lisa
Guest
Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch… Read more »

All My Children

Hallmark Channel’s ‘Home & Family’ Returns to Production For Ninth Season; Premiere Date Revealed

Another daytime show is heading back to production amid the coronavirus pandemic.  Now comes word that Hallmark Channel’s flagship morning lifestyle series, Home & Family has returned to production at its Universal Studios set for its ninth season.

All My Children favorite Cameron Mathison (Ex-Ryan Lavery) and Debbie Matenopoulos will return as co-hosts .

Look for the new season to kick-off on Monday, September 14th at 10am EST.

In a statement, Home & Family executive producer, Tracy Verna Soiseth shared: “We are thrilled to be returning to our home for the new season. Home & Family is a daily destination of comfort television, and we are very happy to be returning with two hours of daily interviews, cooking segments, DIY crafts and our hugely popular animal adoptions.”

For the past several months. a daily series featuring the cast called At Home with Our Family has run across the show’s social media platforms during the Covid-19 pandemic.

According to Deadline,premiere-week guests are to include: Jenna Bush Hager, Danica McKellar, celebrity chefs Jet Tila, Carla Hall, Buddy Valastro, Curtis Stone, Rashad Jennings and Dennis Quaid.

So, glad to know Home & Family is also back in production? Comment below.

Continue Reading

All My Children

Michael B. Jordan Pays Tribute To Chadwick Boseman: “Since Nearly The Beginning Of My Career, Starting with All My Children When I was 16 Years Old You Paved The Way For Me”

Following the news of the tragic death of now motion picture icon, Chadwick Boseman late Friday, tributes and sentiments have poured in from celebrities, politicians and fans from all across the world.

Chadwick Boseman passed away late last week at the age of 43 from colon cancer – a battle he kept silent about for the last four years of life.

Photo: JPI

No one could be more intertwined with Boseman’s career than that of his fellow Black Panther star, Michael B. Jordan.  For Jordan took over the role of Reggie Porter on All My Children from Boseman after the late actor lasted one week, following standing up to, and addressing concerns, of racial stereotypes in the way that the part was written.  Reggie was introduced to Pine Valley as a gang member in 2003.  As previously reported it was Boseman who helped the soap opera improve the role that Jordan took over with some recommendations.

Now Michael B. Jordan has written a heartfelt remembrance of Chadwick that he shared on his Instagram, and what he has meant to his life, including how he showed him how to be better, to honor purpose and create legacy.

Read below Michael’s post:

“I’ve been trying to find the words, but nothing comes close to how I feel. I’ve been reflecting on every moment, every conversation, every laugh, every disagreement, every hug…everything.

I wish we had more time.

One of the last times we spoke, you said we were forever linked , and now the truth of that means more to me than ever. Since nearly the beginning of my career, starting with All My Children when I was 16 years old you paved the way for me. You showed me how to be better, honor purpose, and create legacy. And whether you’ve known it or not…I’ve been watching, learning and constantly motivated by your greatness.

I wish we had more time.

Everything you’ve given the world … the legends and heroes that you’ve shown us we are … will live on forever. But the thing that hurts the most is that I now understand how much of a legend and hero YOU are. Through it all, you never lost sight of what you loved most. You cared about your family , your friends, your craft, your spirit. You cared about the kids, the community, our culture and humanity. You cared about me. You are my big brother, but I never fully got a chance to tell you, or to truly give you your flowers while you were here.

I wish we had more time.

I’m more aware now than ever that time is short with people we love and admire. I’m gonna miss your honesty, your generosity, your sense of humor, and incredible gifts. I’ll miss the gift of sharing space with you in scenes. I’m dedicating the rest of my days to live the way you did. With grace, courage, and no regrets. “Is this your king!?” Yes . he . is!  Rest In Power Brother.”

What do you think of Michael’s tribute to Chadwick and how they have been interconnected dating back to 2003 and All My Children? Comment below.

Continue Reading

All My Children

Chadwick Boseman, ‘Black Panther’ Star and the Original Reggie On AMC, Dies At 43

In just heartbreaking news in an already dismal 2020, one of the brightest motion picture stars, Chadwick Boseman has died at the age of 43.

Boseman was battling colon cancer for the last four years of his life.  According to his rep, Boseman was diagnosed in 2016 with stage 3 colon cancer and his battle continued as it progressed to stage 4

Chadwick passed away with his wife and family by his side in his home.   In a shocking revelation, all of the movie performances in the last four years he has filmed were done in between chemotherapy and countless surgery.

Boseman is best known for his groundbreaking role as King T’Challa  in Black Panther.   His performance was the first ever Marvel Studio movie headlined by a black actor.  The film was nominated for an Academy Award.   He first appeared as the character in 2016’s Captain America: Civil War.

Most recently, Chadwick appeared in the Spike Lee’s Vietnam War drama Da 5 Bloods, and this year he’s due to appear opposite Viola Davis Ma Rainey’s Black Bottom,” the film adaptation of the August Wilson play.  The actor starred in other films, including playing James Brown in Get On Up and Jackie Robinson in 42,  and the lead role in Marshall.

However, Boseman actually got his start on All My Children when he was the original actor cast in the role of Reggie Porter.  He appeared on the soap for only one week before the role was recast with none other than Michael B. Jordan, and their paths could eventually cross years later on multiple film projects.

In an interview in 2019, Boseman revealed what led him to be fired from All My Children stating:  “When I got it (the part), I was like, ‘This is not part of my manifesto. This is not part of what I want to do. How can I make it work?’ Because with a soap opera, you don’t know the full scope of what’s gonna happen — you don’t know where they’re gonna take the character, because they don’t always know where the character is going. And because of that, there’s possibly room for me to adjust this and change it and make it so it’s stereotypical on the page but not on the screen.”

For Boseman had issues with how Reggie was portrayed and how it was written with racial stereotypes.  In story, Reggie was a young gang member who was adopted by Erica Kane (Susan Lucci) and her husband, Jackson Montgomery (Walt Willey). “I remember going home and thinking, ‘Do I say something to them about this? Do I just do it?’ And I couldn’t just do it. “I had to voice my opinions and put my stamp on it. And the good thing about it was, it changed it a little bit for Michael B. Jordan.”  Apparently the producers told Boseman he was too much trouble but took some of his suggestions on the role moving forward.

Share your thoughts and condolences on the passing of Chadwick Boseman via the comment section below.

Watch below, when Chadwick speaks at the Howard University commencement in which he shared to the graduating students about losing his gig on All My Children(Thanks to Renee for this)

Continue Reading
Advertisement
Advertisement

Video du Jour

B&B’s Heather Tom talks with Michael Fairman immediately following her record-tying win in the Lead Actress category during the 47th annual Daytime Emmy Awards.  Heather and Erika now hold the most wins for an actress with 6! Leave A Comment

The Michael Channel

Recent Comments

Advertisement

Power Performance

Cast of GH: Alzheimer’s Storyline

General Hospital

Airdates: 9-14/18-2020

Advertisement

Popular