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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
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Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch… Read more »

All My Children

All My Children Virtual Reunion On Tap With Jill Larson, James Kiberd, and More

Some more residents of Pine Valley are set for another virtual reunion.

This time circle your calendars for next week on Wednesday, December 2nd.

That is when Matt Borlenghi (Ex-Brian Bodine), William Christian (Ex-Derek Frye), James Kiberd (Ex-Trevor Dillon) and Jill Larson (Ex-Opal Cortlandt) will gather from their respective homes for this conversation with Alan Locher on The Locher Room You Tube channel.

To watch the livestream conversation click here next week beginning at 1:00 p.m. EST / 10 a.m. PST

What were your favorite storylines through the years involving AMC’s Opal, Ttevor, Derek or Brian?  Let us know via the comment section below.

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All My Children

WATCH: Kelly Ripa’s Walk Down Memory Lane with the Stars of All My Children & More On Her 30th Anniversary with Walt Disney Company

Today on Live with Kelly and Ryan, the morning show spotlighted Kelly Ripa’s 30-year career with ABC and the Walt Disney Company; which started back in 1990 when she took Pine Valley and All My Children by storm in the role of troubled teen, Hayley Vaughan.

On this special look-back episode of the syndicated talks show many guests from Kelly’s past and present career paid tribute to her accomplishments and remembered their time working with the talented actress and host.

From All My Children, Susan Lucci took part in the special anniversary and group virtual conversation with Ripa along with Eva LaRue, Walt Willey, Ripa’s husband, Mark Consuelos, Cameron Mathison, Finola Hughes and Dondre T Whitfield   Then, Ripa’s former Hope & Faith co-star Faith Ford was part of the festivities.

There were several special moments throughout the episode and you can watch some of them below.   Kelly made her ABC debut on this date, November 5th, 1990!

So, check out the anniversary celebration for Kelly below, and then share your well-wishes and congrats to her via the comment section.

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All My Children

Kelly Ripa to Celebrate 30 Years at Walt Disney Company With Former Co-Stars of All My Children

Soap fans can say they knew her when, and tomorrow on the Thursday, November 5th episode of the syndicated talker Live with Kelly and Ryan, Kelly Ripa, celebrates her 30th anniversary with the Walt Disney Company and ABC.

Ripa started her journey as Hayley Vaughan on All My Children, a role she made her debut with back in 1990.

Joining Kelly for her anniversary with the company and network are former AMC castmates: Finola Hughes (ex-Alex/Anna), Eva La Rue (ex-Maria), Susan Lucci (ex-Erica), Cameron Mathison (ex-Ryan), Dondré T. Whitfield (ex-Terrence) and Walt Willey (ex-Jackson).

Kelly stayed with All My Children until 2002, and along the way met her husband, Mark Consuelos who played Mateo on the show.

In 2001, Ripa replaced Kathie Lee Gifford as co-host of what then became Live with Regis and Kelly.  She also appeared on the sitcom Hope & Faith with Faith Ford from 2003-2006.  Ford will also participate in tomorrow’s special episode.

Check local listings in your area to watch Ripa’s anniversary celebration.

Share your favorite moment of Kelly as Pine Valley’s Hayley, or any other moment you loved in her television career via the comment section below.

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