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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
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Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch… Read more »

All My Children

WATCH: All My Children Stars Recall Multi-Generational Impact of the Soap & Zany Plot Twists On E!’s ‘Reunion Road Trip’

Several of your favorite soap stars from the beloved All My Children appear together in the series premiere this Thursday night on E!’s Reunion Road Trip (9 p.m. ET).

In it, Eva LaRue (Ex-Maria), Jacob Young (Ex-JR), Rebecca Budig (Ex-Greenlee) and Cameron Mathison (Ex-Ryan) reminisce about some of the great moment being part of the iconic soap that aired on ABC from 1970 to 2011.

The foursome is joined in the special hour by Susan Lucci (Ex- Erica), Alicia Minshew (Ex-Kendall), Debbi Morgan (Ex-Angie) and Kelly Ripa (Ex-Hayley) and Darnell Williams (Ex-Jesse).

The premise of the episode has the AMC stars reuniting at an exclusive Hollywood mansion to celebrate the soap’s 50th anniversary where they chat it up!

Two exclusive clips have been released ahead of the June 10th premiere.  Check them out below.

Now, let us know what was your favorite outrageous AMC storyline through the years and if you will be watching Thursday night on E!, via the comment section.

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All My Children

Chrishell Stause Back Filming New Season of ‘Selling Sunset’

It appears that the women of Selling Sunset are back filming their upcoming season which is sure to be filled with plenty of drama, real estate deals that go bust, or go big, and plenty of fashion.

Over the weekend reports surfaced that on Friday, former All My Children and Days of our Lives alum and Selling Sunset’s most notable star, Chrishell Stause, was seen with the rest of the cast from the real estate series were many of them posted photos and “welcome back’ messages on their social media accounts.

In the photos, Stause was reunited with ‘Sunset’s’ Heather Rae Young, Mary Fitzgerald, Jason and Brett Oppenheim, Maya Vander, Christine Quinn and Amanza Smith kicking off the taping of the series fourth season.

Stause posted on her IG, “Love when doing things I love, with people I love, can be called “work.”

Meanwhile, Maya Vander posted on her IG Story: “Me & my GIRLS, back like we never left 😚💖 It’s been so long since we’ve all been able to be in the office together but we’re back and SO happy to be reunited!!!” she wrote. “I may have missed the colorful memo today 😆 but everyone’s outfits were on point 😍.”

Netflix announced in March that the popular series was renewed for two additional seasons.

Stause is nominated along with her Selling Sunset co-star Christine Quinn for “Best Fight” in the upcoming MTV Movie & TV Awards in the Unscripted ceremonies.  The award show airs next Monday night on May 17th.

So, will you be watching Chrishell on the upcoming season of Selling Sunset? Comment below.

 

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All My Children

All My Children Alums to Appear in E!’s New Series, ‘Reunion Road Trip’

All My Children is having a bit of a renaissance of late. First with the previously announced primetime series in development, Pine Valley, and now a new series on E! Entertainment Television.

Coming up on the June 10th episode, which kicks-off the new show, Reunion Road Trip, several of your favorites from AMC are part of the first episode.

Look for Rebecca Budig (Ex-Greenlee), Eva LaRue (Ex-Maria), Cameron Mathison (Ex-Ryan), and Jacob Young (Ex-JR) along with Alicia Minshew (Ex- Debbi Morgan (Ex-Angie), Kelly Ripa (Ex-Hayley), and Darnell Williams (Ex-Jesse), to appear.

According to EW.com, who broke the news, viewers can look for Budig, LaRue, Mathison, Young, to come together at an exclusive Hollywood mansion to celebrate the show’s 50th anniversary where they get some surprise visitors in the form of Minshew, Morgan, Ripa, and Williams.

Reunion Road Trip airs Thursdays at 9 p.m. ET/PT with other episodes to feature the former casts of Queer Eye for the Straight Guy, A Different World and Scrubs.

So, looking forward to seeing the Pine Valley crew on Reunion Road Trip? Comment below.

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