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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

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Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch anything in the middle of the day. Period.

All My Children

Cameron Mathison Reveals Cancer Diagnosis and Shares Heartfelt Message

One of our the best guys we know, Cameron Mathison (co-host, Home & Family and Ex-Ryan Lavery, All My Children), revealed over the last 24 hours that he has been diagnosed with Renal Cell Carcinoma – kidney cancer, but treatment for him will be underway and the prognosis is good.

Cameron first shared the news on Monday’s Home & Family in a special announcement enlightening viewers on his health condition (watch video below) and later took to his Instagram and social media to share more details.   Of note: Mathison’s healthy lifestyle has indeed helped, and shown, that his cancer has not spread.

In addition, Mathison wrote: “About a month ago, I had an MRI for some gut issues I’ve been having, and during that MRI they fd a tumor on my right kidney. It’s consistent with Renal Cell Carcinoma … or kidney cancer. The good news is that it hasn’t spread to any other organs🙏🏼 They say my healthy lifestyle and diet has no doubt helped keep it from growing and spreading to other areas, as doctors think it’s been growing in me for minimum 10 years🙏🏼. I am extremely lucky that we found it early.” He thanked his doctor and his family, saying, “[wife] Vanessa, [kids] Lucas and Leila have been absolutely amazing with their love and support… as have my mom, dad, brother, and everyone at Home and Family, Hallmark, and ET❤️ My surgery is scheduled on September 12th, I was hoping to receive positive thoughts, prayers, or whatever you feel comfortable with, on 9/12 (my surgery is at 1pm PST) 🙏🏼.” He concluded, “Feeling very grateful and optimistic!”

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Send positive vibes Cameron’s way as he goes through his medical procedure this week, share your comments below.

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All My Children

8 Years To The Day Of All My Children & One Life to Live Being Canceled; Still Considered By Many Worst Move For Daytime

It’s hard to believe that 8 years ago today on April 14th, 2011, the soap world, its fans, and the cast members, learned of the heartbreaking news that ABC, in one swift move, decimated its daytime line-up when they announced the cancellations of long running series, All My Children (which would end at its 41st year), and One Life to Live (which would ends its run in its 43rd year).

At the time, ABC announced it would move to more lifestyle/entertainment series to replace these dramas.  In its place came The Chew and The Revolution, neither show is still on the air today.  Executives at that time pointed to research saying that times are changing and that their decision was “guided by extensive research into what today’s daytime viewers want,” and blame, in part, “the changing viewing patterns of the audience” for the axing of AMC and OLTL

Then ABC Daytime President, Brian Frons had joked to Deadline about the big announcement that he: “Pre-entered the witness protection program prior to today’s events.”  He added that “The demise of the two venerable soaps was actually a year in the making.  A year ago, we started to look at our projections where the ratings for the soaps would go.  When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them.  Four of the 15 were picked up to pilot: The Chew and The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama.  The way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.”  Of note is that when it went off the air, One Life to Live was in third place among its competitors in the ratings.

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The press release that came with the cancellations stated: “To honor the core, passionate audience and their rich history both shows will conclude in a manner that respects their legacies and the longstanding hopes of many of their viewers.”

Following the cancellations daytime reeled. The mainstream was sure it meant the endings of the soaps, period.  However, four shows illustrated that is not true at all.  For Days of our Lives, General Hospital, The Bold and the Beautiful and The Young and the Restless all remain, and still whether they are up or down in their numbers/ratings, they remain relevant and important to the enduring daytime viewing audience.

Sadly, as with any shows, the end of ABC’s AMC and OLTL meant loss of jobs for so many working in front of the camera and behind the scenes. One Life was the last soap opera in production in New York at the time.  AMC was already being shot in LA to cut costs to save it.

Still in 2019, if you venture on to social media, especially Twitter, you see fans constantly missing its stars and the towns of Llanview and Pine Valley, wanting this wrong rectified.  Although Prospect Park tried to revive the show with their online versions, eventually after legal battles that went on for a few years, ABC now retains the right to these properties,

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The good news is that many favorites from AMC and OLTL have found success and been hired on other soap operas, bringing their followings with them, whether it be on-screen, or in the writing, producing, directing or crew departments.

So, do you think the loss of AMC and OLTL consolidated daytime and made the remaining shows stronger so they would not be touched or canceled?  Do you think ABC should try to mount a resurrected AMC and OLTL or an amalgamation of the two?  Do you remember where you were when you learned the two soaps were cancelled? Was this the worst misstep of all-time for daytime? Share your thoughts and theories via the comment section below.

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All My Children

George R. R. Martin’s “Leak” Of New Hulu Series WILD CARDS Featuring Eden Riegel, Thorsten Kaye. and Greg Rikkart

April Fool’s Day started off with a bang today when Eden Riegel (Ex-Bianca, AMC) posted a photo of herself with Thorsten Kaye (Ridge, B&B) and Greg Rikaart (Ex-Leo, DAYS)  in a very intriguing image.  See above pic!  As it turns out, it’s said to be from behind the scenes from some leaked footage of the upcoming Hulu series, Wild Cards.

The premise of Wild Cards is based on the sci-fi anthology series edited by George R. R, Martin, best known for writing the “Song of Ice and Fire” novels, on which HBO’s Game of Thrones is based.  Riegel’s husband, Andrew Miller is the showrunner attached to the upcoming series.

On Martin’s website he teases the set-up of the “leaked” video clip:  “This was not supposed to go public.. Everybody (Well, everybody that has been paying attention knows that we are developing two Wild Cards as a series for Hulu  Andrew Miller has taken the reins as showrunner, a writing staff has been hired, and they have been hard at work for months.  What was NOT supposed to be known is how far they’ve come.  Not only have some scripts been finished, but the first show has gone into production and has been shooting.  That was supposed to be a deep dark secret, however.   We wanted to surprise the world. It’s hard to keep secrets in Hollyweird, however.  And now it appears that some of the rough footage has been leaked by person or persons unknown”

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Meanwhile, Riegel sent out a series of tweets: “Hooo boy…cat’s out of the bag! Fans, please don’t judge our show based on these leaked videos!! The effects are going to knock your socks off. And my costars, and , are doing the best work of their lives!”  That was followed by, T”hank you for the chance to work with you on your first foray into soaps! I am humbled and honored. We won’t let you down.” And then, “I’m probably not allowed to share this with all the NDAs I signed, but damnit I’m just so proud of the team!  think we are breaking new ground for soaps. So proud to work with you!”

Now below, check out the Wild Cards “leaked footage” and let us know if you think of the …. um … drama! Comment below.  And one more thing … Happy April Fool’s!

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