Connect with us

All My Children

A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

Click to comment
Advertisement

avatar
Lisa
Guest
Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch… Read more »

All My Children

Mark Consuelos Exits ‘Riverdale’

Last night, All My Children alum, Mark Consuelos (Ex-Mateo Santos) made what appears to be his final appearance for now on CW’s soapy drama, Riverdale.

Consuelos departed Riverdale as a series regular on the season 5 finale, after coming on to the show in its second season in the role of villain, Hiram Lodge.

Riverdale executive producer and showrunner, Roberto Aguirre-Sacasa, shared with Deadline a statement on Consuelos contribution and run on the series: “From the moment Mark joined us, he was up for literally anything, a hundred percent committed to making Archie’s life a living hell. And what’s funny is, Mark couldn’t be more different from Hiram. A classy pro and the sweetest guy, always looking out for everyone. We wish Mark the best and hope this isn’t the last we’ve seen of Hiram Lodge.

Consuelos offered up these sentiments in a statement on his Riverdale exit: “First and foremost, I would like to thank Roberto Aguirre-Sacasa for this incredible opportunity. Never before has playing a character that was so bad, felt so good. Huge thanks to the Riverdale fandom, to the brilliant crew and amazing cast, whom I consider dear friends and family.”

So, will you miss seeing Mark on Riverdale? Elsewhere, still no word on the “Pine Valley” reboot in which Mark and wife, Kelly Ripa, are two of the executive producers of that many All My Children fans were hoping would come to fruition. Share your thoughts via the comment section below.

Continue Reading

All My Children

TONIGHT: Jacob Young in Lifetime Movie Network Premiere ‘My Daughter’s Double Life’

Premiering tonight, Lifetime Movie Network kicks-off his “Shocktober” with a thriller starring Jacob Young (All My Children, General Hospital and The Bold and the Beautiful) in the pivotal role as the leader of cult!

In My Daughter’s Double Life, previously titled, Fatal Following, the story follows Heather, a single mom who is desperate to find her daughter Ally when the teenager goes missing. After the police find Ally’s belongings on the riverbank, it’s presumed that she drowned in the river.  However, Heather isn’t so sure.

Photo: JYoungIG

While leaning on her minister and friend, Jack, Heather begins looking into her daughter’s things and is shocked to discover Ally was spending time with a group of troubled teens at a mysterious youth center.  That youth center is led by Bridger, played by Young.

The LMN movie also stars  Jacey Nichole and René Ashton.

You can watch a trailer for tonight below from Jacob’s Twitter account.

So, will you be checking out My Daughter’s Double Life, beginning at 8 pm EST Friday night? Comment below.

Friday Oct. 1st on @LMN ! Start your Shocktober off right! #shocktober pic.twitter.com/KxPSD2HFl3

Continue Reading

All My Children

Beloved Soap Stars Left Out of 2021 Primetime Emmy Broadcast In-Memoriam Tribute

Last night, during the presentation of the 73rd annual Primetime Emmys broadcast on CBS, the annual In-Memoriam segment brought with it so many households names in a year that saw so many legacy talents and more pass away.

The tribute was performed by Leon Bridges and Jon Batiste to Bridge’s song, “River”, and as the images of the departed played across the screens from Cloris Leachman to Cicely Tyson, to Ed Asner to Michael K. Williams, and more, it was clear that several of the major late daytime soap stars were not included in the on-air tribute as well as other omissions.

Now granted, we know they will all be a part of next year’s 49th annual Daytime Emmy Awards in-memoriam segment, but still these actors were a part of this community and not only appeared on the soaps, but other shows as well.

Those that daytime fans noticed were not included were: Michael Nader (Ex-Dex Dexter and Dimitri Marick, Dynasty and All My Children) Stuart Damon (Ex-Alan Quartermaine, General Hospital), Ray MacDonnell (Ex-Joe Martin, All My Children) and Jay Pickett (Ex-Frank Scanlon, Port Charles).

From primetime MIA action were: Michael Constantine (Ex-Room 222), Tanya Roberts (Ex-Charlie’s Angeles), Director, Richard Donner, writer Larry McMurty, and DMX, to name but a few.

However, the Television Academy did list all of its members who died on their website in the In-Memoriam section, because due to time constraints, they could not possibly showcase everyone.

What do you feel about the omissions of Nader, Damon, MacDonnell, Pickett, and more from the In-Memoriam tribute? Let us know in the comment section, but first watch the segment.

Continue Reading
Advertisement
Advertisement

Video du Jour

DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

The Michael Channel

Recent Comments

Advertisement

Power Performance

Laura Wright as Carly

General Hospital

Airdates: 9-9/10- 2021

Advertisement

Popular