All My Children
A look at the Nielsen Ratings & how they have impacted Soaps Ratings!


Photo Credit: JPI Studios
Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps. The numbers that are a key component of why they are being canceled!
SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.” The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!” Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.
Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”
Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”
Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”
So, are soaps being misrepresented once again by the numbers? Let us know your thoughts!
All My Children
Kelly Ripa and Mark Consuelos to Kick Off Season 36 of ‘Live’ with New Show Opening

The new season of morning talk shows begins this week, and one of them, Live with Kelly and Mark, is starting things off with a new show open starring the hosts and married couple, Kelly Ripa and Mark Consuelos, formerly of All My Children fame.
Make sure to circle Tuesday September 5th, when Kelly and Mark begin their first official season together as co-hosts of the long-running show now in its 36th season. As many know, Consuelos joined the show back in April of this year, after Ryan Seacrest made the decision to depart the series and move back to Los Angeles full-time, since the talker is shot in New York City.
In the concept of the new opening, the husband and wife duo are seen brushing their teeth in their apartment, then going through a couple of outfit changes/looks, before they settle on what they wearing as they are driven to their New York City studio where ‘Live’ emanates from, and arrive in its corridors.

Photo: Disney/ABC
In addition, this season will have a new trivia game segment called Stump Mark. In it, Mark will try his darnedest to keep the coveted Live mug away from trivia callers trying to stump him with their two statements — one true, one false.
Scheduled guests for the week: Derek Hough, Jake Gyllenhaal, Melissa Etheridge, Josh Gad, Shinedown, Phillip Phillips, Nikki and Brie Bella and more.
Take a look at the opening title sequence for Live with Kelly and Mark below, and then let us know what you thought of it in the comment section, and let us know if you are looking forward to the new season of the talk show.
All My Children
Kelly Ripa Teases New Season of ‘Live’ with Husband Mark Consuelos: “Our Show Is Best When It’s Going Off the Rails”

Since Mark Consuelos joined his real-life wife, Kelly Ripa on the morning talk show Live with Kelly and Mark, the ratings have never been better. In fact, according to the Nielsen ratings, the former All My Children stars came in second behind The View for the 2022-2023 television season in total viewers averaging 2.293 million.
Now with the new season upon us come September, Ripa spoke with the Purist about what fans can expect now that Mark is coming into his own as her co-host.
Kelly shared, “We’re going to provide the same sort of humor and irreverence that people have come to know and love. Mark has taken the trivia game, where Ryan (Seacrest) and I would just give away coffee mugs to the audience, and decided that he’s not going to do that any more. There are no participation trophies in life, he says. If they want to win a mug, they’re going to have to stump me. I don’t really follow the ratings, but from what I’ve been told that since Mark has taken over, people stay with the show all the way through because they want to see whether or not Mark gets stumped.”

Photo: JPI
When asked what favorite segment on Live is her current favorite, Ripa expressed, “I love talking to the trivia callers. Our show is best when it’s going off the rails, when our audience gets to see the slip-ups. It is not this highly polished, Hollywood thing. It is two people meeting, having coffee, having just read the paper. We never cover actual news, we cover absurd news. When you factor in a person calling from their cellphone in the parking lot of a grocery store, what have you, it is rife with the ability to derail very quickly, and I think that’s what I love the best. I also love our viewer feedback at the very end of the show, where we take our viewers.”
So, are you looking forward to more Live with Kelly and Mark? Enjoying the duo on-screen together on the morning talker? What are your favorite staple segments from the show? Comment below.
All My Children
Pamela Blair, ‘A Chorus Line’, ‘Loving’ and Daytime Emmy Nominee, Dead at 73

The Broadway community is mourning the passing of one of their most beloved members, who also appeared on several daytime soap operas throughout her career. Pamela Blair, the original Val in A Chorus Line, died at her home in Phoenix, Arizona on Sunday following a lengthy illness. Blair was 73-years-old.
Throughout her career, the singer/dancer/actress continued to showcase her exceptional talents in shows such as: Promises, Promises, Wild and Wonderful, Sugar and Seesaw. She also gained major kudos from the musical theatre community for her portrayal of Amber in The Best Little Whorehouse in Texas.
Pamela also had notable roles on soap operas taped in New York City. First, Blair played Elizabeth Shank Ryan on Ryan’s Hope in 1980. She followed that with her most-known daytime role as Loving’s Rita Mae Bristow, a part she played from 1983-1985.

Photo: ABC
Later in 1985, 1986 and in 1992, Blair made brief appearances in two roles on All My Children, Maida Andrews and Mrs. Goodman. It was the role of Maida Andrews that landed Blair a Daytime Emmy nomination in the newly named Outstanding Guest Performer in a Drama Series back in 1987, only losing that year to John Wesley Shipp for his role of Martin Ellis on Santa Barbara. Blair’s last soap role was in 1994 as Another World’s Bonnie Broderick.
Throughout her enduring career, she appeared in numerous television and motion pictures including: Sabrina, The Teenage Witch, Law & Order and the motion pictures version of Annie.
Let us know if you ever had the opportunity to see Blair as Val in ‘A Chorus Line’, or if you remember her daytime roles on Ryan’s Hope, Loving, All My Children or Another World via the comment section.
-
Breaking NewsSeptember 16, 2023
Billy Miller, Three-time Daytime Emmy Winner, and GH, Y&R and AMC Alum, Dead at 43
-
NewsSeptember 20, 2023
Mark Grossman’s Mom to Appear on The Young and the Restless
-
Breaking NewsSeptember 17, 2023
Billy Miller Remembered by His GH and Y&R Co-Stars As They Share Grief on His Passing
-
NewsSeptember 21, 2023
Michael Corbett Returns to The Bold and the Beautiful
-
Breaking NewsSeptember 18, 2023
Billy Miller’s Mother Issues Statement On His Passing
-
NewsSeptember 25, 2023
Hayley Erin Talks On Her Second Chance to Return to The Young and the Restless
If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch anything in the middle of the day. Period.