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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
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Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch… Read more »

All My Children

‘Pine Valley’s’ Leo Richardson Teases First Episode Script of All My Children Primetime Reboot

On Friday, soap fans were abuzz on Twitter, when head writer and executive producer, Leo Richardson of the All My Children reboot in development, showed off the script cover of the pilot and first episode of Pine Valley.

The series is currently in the works over at ABC with former AMC favorites, Kelly Ripa and Mark Consuelos and Rebel’s Andrew Stearn as the other executive producers.

Richardson shared along with the script pic, “A year and a half of work comes down to just 60 pages. And off she goes… #PineValley””

Fans of All My Children are thrilled at Richardson’s news and now will await word on what will happen with the proposed show.

Leo has also written the long-running British soap, EastEnders and for Lee Daniel’s Star.

Check out his tweet below.  (UPDATED: Since this original posting, Richardson’s tweet was taken down)

Now, let us know if you are excited to find out just what characters are in the script of Pine Valley in the comment section.

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All My Children

Kim Delaney on All My Children Primetime Reboot: “All They Have To Do Is Ask, and I’m There”

While Kim Delaney is currently appearing on General Hospital in the role of Jackie Templeton, and she just appeared in her new Lifetime movie, The Long Island Serial Killer: A Mother’s Hunt of Justice, the actress revealed she would be up for appearing in the upcoming primetime revival in development of All My Children.

Delaney became soap-famous in the role of AMC’s Jenny Gardner from 1981-1984 before she was killed-off the show in the now iconic jet ski explosion.

Now even though Jenny died, Kim would be up for figuring out how the character could be resurrected or how she could take part in the primetime reboot of the ABC soap opera called, Pine Valley.

In an interview with Soaps.com, Kim shared on being part of the reboot: “All they have to do is ask, and I’m there.  Sure, Jenny died, but someone asked me the other day if we ever saw her body. So maybe she’s out there, somewhere… ”

Former All My Children stars and real-life duo, Kelly Ripa and Mark Consuelos are executive producers of Pine Valley along with Andrew Stearn.

So, would you like to see an alive and well Jenny Gardner, or some other role for Delaney, in the All My Children reboot? Comment below.

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All My Children

TONIGHT: Kim Delaney Stars in Lifetime’s ‘The Long Island Serial Killer: A Mother’s Hunt for Justice’

Make sure to catch General Hospital and former All My Children and NYPD Blue star, Kim Delaney (Jackie, GH, Ex-Jenny, AMC) tonight on Saturday, February 20th when her highly-anticipated Lifetime movie debuts beginning at 8pm EST/7pm CST which marks the cable network’s 400th original movie.

In The Long Island Serial Killer: A Mother’s Hunt for Justice, it tells the story of Mari Gilbert’s search for the truth behind what happened to her daughter Shannan, a sometime escort who disappeared after a ‘date’ on Long Island.

After Shannan (Katharine Isabelle, Hannibal) fails to come home, her mother Mari (Delaney) knows something is terribly wrong. Pleading to police to take her concerns seriously, she keeps pushing the police for answers. Mari’s insistence that her daughter not be overlooked eventually leads to a horror hidden on Long Island for more than a decade – 19 bodies of young women discovered buried in shallow graves along Ocean Parkway in the area of Jones Beach State Park. Though the search for the killer is still ongoing, Mari’s passionate dedication to giving her daughter and other forgotten women a voice, and the attention they deserve, has kept the case alive with hopes of a breakthrough soon. The movie not only follows a mother’s tireless search for the truth, but it also digs deep into the murders, including Shannan’s, that have gone unsolved for so long.

Delaney’s film, executive produced by Deborah Norville, is based off real life-events that transpired in the early 2010’s where the crimes were never solved.

In an interview with 98.1 WOGL Radio’s Glenn Kalina, Delaney shared: “There is hope in the film… but you also want an answer… what happened to all of these girls?  My character just was relentless trying to find her (daughter) or find answers where she was.  They found a bunch of other bodies, and what they learned was that they were all escorts… and then they learned there was a possible serial killer.”

Check out a promo for the movie below.

Will you be watching Kim in her starring role in The Long Island Serial Killer: A Mother’s Hunt for Justice? Let us know in the comment section.

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