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A look at the Nielsen Ratings & how they have impacted Soaps Ratings!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

Senior Vice President of Strategies and Digital Platforms for the Nielsen company, Scott Brown spoke with CBS Soaps In Depth about the controversy of how soaps at home viewing audiences are being counted which has had a tremendous impact on the ratings numbers for soaps.   The numbers that are a key component of why they are being canceled!

SID’s takeaway was two-fold ! According to Brown, “Shows viewed via TiVo or DVR within three days of their original broadcast are included in the overall Nielsen numbers.”  The flipside, “When it comes to shows viewed on-line — whether via Hulu or a specific network’s site — only count if the on-line version contains the exact same commercials as the network broadcast. Currently, none of the soaps which can be viewed online feature the same ads as the network broadcast, meaning that those viewing their shows in non-traditional formats are not being counted in the all-important Nielsen ratings!”    Here are a few other excerpts from this very important interview which sheds light on the mysterious ratings system.

Brown on difference between the basic Nielsen numbers and information gathered based on DVR or TiVo views: “We are dedicated to measuring what Americans are watching, however and whenever they’re watching it. With DVRs in almost 39 percent of American homes, DVR viewing is an important part of that equation. For a long time, Nielsen tracked live audience and VCR recording. Since 2007, we have tracked the live audience as well as the programs watched on DVR up to three days after the program aired live for the C3 measurement. This estimate actually looks at the commercial minutes performance to provide an average estimate of commercial viewing. Our Extended Screen Initiative is currently also measuring TV programs viewed on-line and on-demand, which will also be folded into the C3 rating.”

Brown on if networks count DVR/TiVo views: “C3 has become the standard in the industry and provides a more accurate reflection of the programs that are heavily DVR’d. In that sense, DVR audience has become very important to programmers as contributing substantial viewing.”

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Brown on if watching soaps on network websites such as CBS.com or ABC.com will count for the ratings system: “Shows on CBS.com or ABC.com that are the exact same as the live broadcast version — with the same commercials — will be counted with the Extended Screen in C3.”

So, are soaps being misrepresented once again by the numbers?  Let us know your thoughts!

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Lisa
Lisa

If we can get a true number of how many people (overall) watch the superbowl, how come we can’t get a true number (without Nielsen) that watch soaps everyday? There is a large fan base for One Life to Live and All My Children that watch both shows in unconventional ways and I don’t believe those people are being taken into account. Soap fans are incredibly loyal and if ABC thinks they will draw in those viewers to watch the new shows that will displace their soaps, ABC is very mistaken. If it weren’t for soaps, no one would watch anything in the middle of the day. Period.

All My Children

Kelly Ripa Reveals How Her Son Chose NYU Due To The Consuelos Connection To Former Soap EP/ Director, Chris Goutman

Last week on an episode of Live with Kelly and Ryan, the former star of All My Children, Kelly Ripa (Ex-Hayley) told Ryan Seacrest how a chance meeting when her son, Michael was deciding where to go to college; between her, Michael, and Chris Goutman (Ex-Executive Producer As the World Turns and former director, All My Children) changed the course of Michael’s creative and academic path.

Turns out that Goutman is now working over at NYU’s Tisch School for the Arts as an assistant professor and academic director.

During their banter on the talk show, Kelly revealed that Goutman directed the screen-test that landed Mark Consuelos the role of Mateo on All My Children, and thus how Ripa met her real-live enduring lovematch.

Ripa explained that Michael was waiting for a sign as to which college to go to as he liked most of the places he saw.  Then came the sign as Ripa explained to Seacrest: “We’re walking down the hallway and I hear a voice I know say, ‘Consuelos!’ “He turns around and I see Chris Goutman, who was our director at All My Children … I worked with him for 11 years.”

Ripa says Chris then expressed to Michael: “You have to come here, because I am the reason you literally exist.”

Photo: JPI

Ripa is reportedly also working on a film for the class, as well.  Watch what Kelly shared below.

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Then let us know your thoughts on the story Kelly told via the comment section below.

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All My Children

Y&R, AMC and GL Alum, Jeff Branson Featured In New AppleTV+ Drama, ‘For All Mankind’

Daytime Emmy winner, Jeff Branson is featured in a new drama coming your way on the new AppleTV+ platform.  Branson takes on the role of famous astronaut Neil Armstrong in For All Mankind.

At the epicenter of the story is NASA and the Soviet space program as they square off in the space race of the 1970s.  But this has a twist, America has lost the race and tensions boil over between the two nations.

The main focus in the series is the lives of the astronauts and the personal and professional relationships they encounter. For All Mankind presents an aspirational world where NASA and the space program remained a priority and a focal point of our hopes and dreams.

Branson is fondly remembered in soapland for his performances as Ronan Malloy on The Young and the Restless, Jonathan Randall on All My Children, and Shayne Lewis on Guiding Light.

For All Mankind is created by Emmy Award winner Ronald D. Moore (Outlander, Star Trek, Battlestar Galactica), Matt Wolpert and Ben Nedivi.

In addition to Branson the cast includes: Joel Kinnaman, Michael Dorman, Wrenn Schmidt, Shantel VanSanten, Sarah Jones and Jodi Balfour. General Hospital’s Jason David (Aiden Spencer) also appears in the series.

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The first season streams on on AppleTV+ beginning on November 1st, with the second season of the series “all systems go”.

Watch the teaser for the series and interviews with some of the cast including: what Branson had to share about playing Neil Armstrong below.

Then let us know, would you love to see Jeff back on the soaps? Will you be checking out the new streaming service featuring For All Mankind and check out Jeff’s performances? Comment below.

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All My Children

TODAY: ‘Tainted Dreams’ Begins To Stream Episodes On PopStar! TV Platform

Beginning today on Monday, September 23rd, the series Tainted Dreams, which shows you the behind-the-scenes antics of a fictional hit TV soap opera, will stream its first two seasons for free on the on the Popstar! TV platforms.

To view: you can download the Popstar! TV’s mobile app or visit www.popstaronline.com to watch Tainted Dreams or for more info visit https://www.tainteddreams.com/#home-section.

For those who need a refresher: Tainted Dreams follows the cast and crew behind the scenes of a hit TV soap opera called “Painted Dreams”, and of course, it’s filled with lots of twists and turns

In addition, there is a bonus episode on Popstar! TV that gives some background on how all the characters came to be a part of “Painted Dreams”.

Courtesy: NYCBrandEnt

Sonia Blangiardo, the executive producer and creator of Tainted Dreams shared in a statement: “We are thrilled that there is more life for the show and that the new exposure will attract new viewers for the series. We’re excited to be in great company with the other shows the platform will be streaming and couldn’t be happier to be working with Craig and Jim Romanovich who has always been a loyal soap supporter.”

Tainted Dreams features a cast that includes: All My Children veterans Alicia Minshew, Walt Willey, Michael Lowry, Bobbie Eakes, Terri Ivens and the late Larkin Malloy, General Hospital’s Natalia Livingston, As the World Turns‘ Colleen Zenk, Austin Peck, Marnie Schulenburg and Kelley Menighan, Guiding Light’s Grant Aleksander, One Life to Live’s Ilene Kristen, Tonja Walker, Nathan Purdee and James DePaiva, Big Brother’s Jessie Godderz, The Real Housewives of New Jersey’s Dina Manzo, and more.

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So, will you be checking out Tainted Dreams on its new platform? Comment below,

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