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AD AGE new expose on new daytime entries shoving out soap genre!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In a new AD AGE feature titled, Daytime TV’s New Entries Push Soaps Toward Drain, quotes from ABC Daytime President, Brian Frons, and CBS Entertainment Sr. VP Daytime, Barbara Bloom are represented.  First up, the emergence of The View competitor The Talk – all about mommy talk show – that replaces As the World Turns. But then, the article points out several key rationales as to why the soaps are dying off and the audiences are dwindling, and here they are.  1) The shows are hitting much less of their target 2) The gratification of watching soaps has gradually been replaced by attachment to other media properties. 3) Daytime is no longer monolithic.

However Ad Age goes on to say, “Not everyone hears a death knell for the genre — just a call for fiscal prudence in managing survivors. Unlike CBS and NBC, ABC owns its soaps — “General Hospital,” “All My Children” and “One Life to Live” — and Mr. Frons believes they have a future on the network. “Like all TV, the strong survive and the weak are replaced,” he said. Although viewership patterns have changed, soaps remain “very strong performers,” he said, capturing a large and passionate audience. CBS also sees a place for the programs, but also realizes that daytime TV “is in a challenging time of transition,” said Ms. Bloom, “and we need to have the strongest players doing that battle.”

Photo Credit: JPI Studios

ABC has tested a raft of ideas to keep viewers interested while keeping costs low. The network moved shooting for “All My Children” from New York to California, taking “about 20%” off production costs by allowing for easier storage and transport of sets. The network is bringing back fan-favorite characters, including Alicia Minshew as Kendall Hart Slater on “All My Children” and Vanessa Marcil Giovinazzo as Brenda Barrett on “General Hospital.” ABC has also generated some buzz by enlisting actor James Franco to take part in the medical soap.

In the future, TV networks and stations are likely to fill more of their airwaves with programs that get people talking but don’t require them to watch an hour-long show five days a week. Viewers these days want to dip in and out of shows, media analysts suggest, so talk shows, quiz shows, health-and-wellness programs and even infomericals might better fill the bill.  “Just as soaps celebrated a fantastical, fantasy world of relationships run amok two generations ago, self-help, reality and advice shows will fill the void in the future,” said Paul Kurnit, a marketing professor at Pace University.”

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j.U.d.E.
Guest
j.U.d.E.

I am not a soap addict, nor a soap fan, really. But I did get hooked on OLTL for the story of Kyle & Oliver (KISH). When ABC decided to cancel the story, they lost me (and many more) as a viewer and left me angry. Forever. I think some people must be sick of reading about how upset KISH fans are with ABC for killing KISH, but .. whatevva. #WorstDecisionEver! I am not a soap addict possibly because it’s true that “viewers these days want to dip in and out of shows” as media analysts suggest, but I will… Read more »

Craig
Guest
Craig

Y&R contract is up next year, better start preying for a miracle; no campaigning in the world is going to save the soaps now. ATWT & GL fans did everything they could. That witch is going to kill ’em all, and her little dog too.

Sharon
Guest
Sharon

I have zero interest in “dipping in and out” of stupid shows like infomercials or reality nonsense! If my favorite soaps are cancelled I am sure I will some other activity to take their place that will probably not be on the television!

margie Dalton
Guest
margie Dalton

Smart idea no Soaps no viewers buying any products.

All My Children

Three-Time Daytime Emmy Winner, Cady McClain, Reveals She’s ‘Back On Set’ But On Which Show?

After her Instagram post earlier this week, fans of Cady McClain have been attempting to dissect her cryptic tease of a message. McClain, a three-time Daytime Emmy winner, shared the good news with fans that she is ‘back to work’, except she didn’t share which show or project she is working on … just yet!

In her post, McClain teased: “Back on set! Fun to be working again on such a terrific show! Can’t wait to be able to share the news with you all soon! Meantime, hoping you are all taking good care of yourselves. Sending hugs!! ”

Now, it could be Cady is working on a primetime show, not a daytime show, but we shall see.

She has previously appeared on The Young and the Restless and Days of our Lives of the four remaining daytime soaps.  On Y&R she played Kelly Andrews, and on DAYS, Jennifer Horton Deveraux.  And, as viewers of the NBC soap saw this week, Jennifer (in a short appearance by Melissa Reeves) returned to Salem with Jack (Matthew Ashford), only to tie-up loose ends over the holidays and exit the show.

Since DAYS still tapes months ahead, could McClain be returning there, or might she pop up on GH and B&B? The character of Kelly was killed-off of Y&R back in 2015.

Previously, Cady became soap-famous for her roles as Dixie Cooney Martin on All My Children and Rosanna Cabot on As the World Turns.

Share your thoughts on which show you hope Cady is working on, whether, primetime, daytime, or a streaming series, in the comment section below.

 

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All My Children

‘Selling Sunset’ and Soap Alum, Chrishell Stause and Jason Oppenheim Split

Chrishell Stause, best known to soap fans for her work on All My Children, Days of our Lives, and The Young and the Restless, and currently seen in Netflix reality series, Selling Sunset, is the romance break-up news this week.

Now comes word via PEOPLE, that Stause and Jason Oppenheim (Los Angeles real estate firm owner of the Oppenheim Group) have called it quits after five months of dating.

Oppenheim took to his Instagram Story and shared on the break-up: “While Chrishell and I are no longer together, we remain best friends and we will always love and support one another/. She was the most amazing girlfriend I’ve ever had, and it was the happiest and most fulfilling relationship of my life. While we have different wants regarding a family, we continue to have the utmost respect for one another. Chrishell is an exceptional human being and loving her and having her in my life is one of the best things that has ever happened to me.”

Just two days ago, Chrishell shared an Instagram video with Oppenheim from the Selling Sunset makeup trailer just as the cast wrapped filming its fifth season.

Previously, Stause was married to This Is Us star Justin Hartley, while Oppenheim used to date another Selling Sunset star and Oppenheim Group employee. Mary Fitzgerald.

So, what do you think of the break-up of Chrishell and Jason? Comment below.

 

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A post shared by Chrishell (@chrishell.stause)

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All My Children

All My Children and ‘The Bay’ Star Eric Nelsen in the Cast of ‘Yellowstone’ Prequel ‘1883’

On Thursday, the full cast was announced for the highly-anticipated Yellowstone prequel that will bow on Paramount+ beginning on December 19th.

The Taylor Sheridan drama tells the tale of the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land — Montana.

According to Deadline, in the cast is none other than The Bay’s Daytime Emmy-winner, Eric Nelsen (Daniel Garrett), who was also part of the cast of Prospect Park’s reboot of All My Children as AJ Chandler.

In 1883, look for Nelsen to take on the role of Ennis, a young, handsome cowboy who agrees to help escort a group of inexperienced men, women and children north to find a home.

The series also stars: Billy Bob Thornton, Faith Hill, Gratiela Brancusi, Sam Elliott, Stephanie Nur, and Tim McGraw to name but a few.

So, will you be checking out Eric in 1883? Comment below.

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