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AD AGE new expose on new daytime entries shoving out soap genre!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In a new AD AGE feature titled, Daytime TV’s New Entries Push Soaps Toward Drain, quotes from ABC Daytime President, Brian Frons, and CBS Entertainment Sr. VP Daytime, Barbara Bloom are represented.  First up, the emergence of The View competitor The Talk – all about mommy talk show – that replaces As the World Turns. But then, the article points out several key rationales as to why the soaps are dying off and the audiences are dwindling, and here they are.  1) The shows are hitting much less of their target 2) The gratification of watching soaps has gradually been replaced by attachment to other media properties. 3) Daytime is no longer monolithic.

However Ad Age goes on to say, “Not everyone hears a death knell for the genre — just a call for fiscal prudence in managing survivors. Unlike CBS and NBC, ABC owns its soaps — “General Hospital,” “All My Children” and “One Life to Live” — and Mr. Frons believes they have a future on the network. “Like all TV, the strong survive and the weak are replaced,” he said. Although viewership patterns have changed, soaps remain “very strong performers,” he said, capturing a large and passionate audience. CBS also sees a place for the programs, but also realizes that daytime TV “is in a challenging time of transition,” said Ms. Bloom, “and we need to have the strongest players doing that battle.”

Photo Credit: JPI Studios

ABC has tested a raft of ideas to keep viewers interested while keeping costs low. The network moved shooting for “All My Children” from New York to California, taking “about 20%” off production costs by allowing for easier storage and transport of sets. The network is bringing back fan-favorite characters, including Alicia Minshew as Kendall Hart Slater on “All My Children” and Vanessa Marcil Giovinazzo as Brenda Barrett on “General Hospital.” ABC has also generated some buzz by enlisting actor James Franco to take part in the medical soap.

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In the future, TV networks and stations are likely to fill more of their airwaves with programs that get people talking but don’t require them to watch an hour-long show five days a week. Viewers these days want to dip in and out of shows, media analysts suggest, so talk shows, quiz shows, health-and-wellness programs and even infomericals might better fill the bill.  “Just as soaps celebrated a fantastical, fantasy world of relationships run amok two generations ago, self-help, reality and advice shows will fill the void in the future,” said Paul Kurnit, a marketing professor at Pace University.”

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j.U.d.E.
j.U.d.E.

I am not a soap addict, nor a soap fan, really. But I did get hooked on OLTL for the story of Kyle & Oliver (KISH). When ABC decided to cancel the story, they lost me (and many more) as a viewer and left me angry. Forever. I think some people must be sick of reading about how upset KISH fans are with ABC for killing KISH, but .. whatevva. #WorstDecisionEver!

I am not a soap addict possibly because it’s true that “viewers these days want to dip in and out of shows” as media analysts suggest, but I will take any good/strong soap story over ANY quiz show, health-and-wellness program, infomerical, self-help, reality and advice show…

I think the viewers’ market needs analysis people still manage to over-look a certain demographic/viewer group. I guess, I’m still not mainstream enough for daytime tv…

Craig
Craig

Y&R contract is up next year, better start preying for a miracle; no campaigning in the world is going to save the soaps now. ATWT & GL fans did everything they could. That witch is going to kill ’em all, and her little dog too.

Sharon
Sharon

I have zero interest in “dipping in and out” of stupid shows like infomercials or reality nonsense! If my favorite soaps are cancelled I am sure I will some other activity to take their place that will probably not be on the television!

margie Dalton
margie Dalton

Smart idea no Soaps no viewers buying any products.

All My Children

All My Children Weeklong Virtual Reunions Kick-Off With Ripa, Consuelos, LaRue and Penny

Beginning this morning, Tuesday, May 26th, a weeklong virtual celebration with the cast of All My Children is on tap for fans of the beloved ABC daytime drama series, featuring a “Who’s Who of Pine Valley”.

The weeklong event is brought to you by EW.com and PEOPLETV.com and starts at 10 am EST/PST.   You can watch it right here.

Featured in the first installments are  the Santos family which includes: real-life marrieds, who met on All My Children, Kelly Ripa (Ex-Hayley) and Mark Consuelos (Ex-Mateo), as well as Eva LaRue (Maria) and Sydney Penny (Julia).

Episode 2 coming up on Wednesday will feature: Michael E. Knight (Tad Martin), Cady McClain (Dixie Cooney Martin), Jennifer Bassey (Marian Colby Chandler), Jill Larson (Opal Cortlandt), and Darnell Williams (Jesse Hubbard).

The weeklong event is in support of Feeding America helping those in need during the COVID-19 pandemic.

For more information and how you can make a donation visit ew.com/allmychildrenreunion

So, let us know what you think of the first installment featuring the Santos clan from Pine Valley as they reunite for a good cause via the comment section below.

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All My Children

‘The Masked Singer’ Runner-up, Ex- AMC’s Jesse McCartney, Recalls Working With David Canary

If you caught the finale of The Masked Singer this week, you know that “The Turtle” was revealed to be none other than former All My Children star and recording artist, Jesse McCartney.

While McCartney came in as the runner-up, losing out to Kandi Burress, he spoke to Digital Journal about his latest single, “Friends’ and recalled his time working with the one and only David Canary (Ex-Stuart/Adam) on the now defunct ABC daytime drama series.

As a young JR Chandler from 1998-2001, that put him sharing on-screen time with Canary, who played his father.  Jesse remembers all of the lines of dialogue thrown at him at a young age was not fun.

When speaking of his time with Canary, McCartney shared: “He was one of the sweetest guys on the planet and he was such a kind soul. He played my father, Adam Chandler, and not only was he the star of the show but he played his own twin brother, Stuart. He had double the lines of any character on the show, and in my three years on the show, he never messed up a line even once. There was a time when David helped me when I was having a moment and I struggled with remembering my lines, so as a result, the soap world for me is very sentimental.”

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So, do you remember when Jesse and David were in Pine Valley together? Share your memories via the comment section below.

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All My Children

All My Children Cast Reunites For #UnitedAtHome Series In Week-Long Event

Missing the best, the baddest, and the sexiest of Pine Valley? Well, they are all coming together in Entertainment Weekly’s #UnitedAtHome series beginning next week on May 26th.

The five-part series goes through Friday, May 29th, with new live episodes premiering at 10 a.m. ET and two on Friday. You can watch it here  on EW.com and PeopleTV.com.

The All My Children zoom series will feature the likes of :Kelly Ripa, Billy Miller, Mark Consuelos, Josh Duhamel, Susan Lucci and many, many more.

The weeklong event is also for a cause, with the AMC cast choosing to support Feeding America, which is putting food on the tables of those affected by the COVID-19 pandemic across the country.

Cast members that will be appearing throughout next week are: Jennifer Bassey, Tamara Braun, Justin Bruening, Rebecca Budig, Mark Consuelos, Josh Duhamel, Bobbie Eakes, Melissa Claire Egan, Ricky Paull Goldin, Alexa Havins, Michael E. Knight, Jill Larson, Eva LaRue, Susan Lucci, Cameron Mathison, Cady McClain, Billy Miller, Alicia Minshew, Sydney Penny, Kelly Ripa, Leven Rambin, Eden Riegel, Chrishell Stause, Walt Willey, Darnell Williams, and Jacob Young.

So, what do you think of this AMC upcoming series with the former stars of the beloved soap? Comment below.

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