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AD AGE new expose on new daytime entries shoving out soap genre!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

In a new AD AGE feature titled, Daytime TV’s New Entries Push Soaps Toward Drain, quotes from ABC Daytime President, Brian Frons, and CBS Entertainment Sr. VP Daytime, Barbara Bloom are represented.  First up, the emergence of The View competitor The Talk – all about mommy talk show – that replaces As the World Turns. But then, the article points out several key rationales as to why the soaps are dying off and the audiences are dwindling, and here they are.  1) The shows are hitting much less of their target 2) The gratification of watching soaps has gradually been replaced by attachment to other media properties. 3) Daytime is no longer monolithic.

However Ad Age goes on to say, “Not everyone hears a death knell for the genre — just a call for fiscal prudence in managing survivors. Unlike CBS and NBC, ABC owns its soaps — “General Hospital,” “All My Children” and “One Life to Live” — and Mr. Frons believes they have a future on the network. “Like all TV, the strong survive and the weak are replaced,” he said. Although viewership patterns have changed, soaps remain “very strong performers,” he said, capturing a large and passionate audience. CBS also sees a place for the programs, but also realizes that daytime TV “is in a challenging time of transition,” said Ms. Bloom, “and we need to have the strongest players doing that battle.”

Photo Credit: JPI Studios

ABC has tested a raft of ideas to keep viewers interested while keeping costs low. The network moved shooting for “All My Children” from New York to California, taking “about 20%” off production costs by allowing for easier storage and transport of sets. The network is bringing back fan-favorite characters, including Alicia Minshew as Kendall Hart Slater on “All My Children” and Vanessa Marcil Giovinazzo as Brenda Barrett on “General Hospital.” ABC has also generated some buzz by enlisting actor James Franco to take part in the medical soap.

In the future, TV networks and stations are likely to fill more of their airwaves with programs that get people talking but don’t require them to watch an hour-long show five days a week. Viewers these days want to dip in and out of shows, media analysts suggest, so talk shows, quiz shows, health-and-wellness programs and even infomericals might better fill the bill.  “Just as soaps celebrated a fantastical, fantasy world of relationships run amok two generations ago, self-help, reality and advice shows will fill the void in the future,” said Paul Kurnit, a marketing professor at Pace University.”

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j.U.d.E.
Guest
j.U.d.E.

I am not a soap addict, nor a soap fan, really. But I did get hooked on OLTL for the story of Kyle & Oliver (KISH). When ABC decided to cancel the story, they lost me (and many more) as a viewer and left me angry. Forever. I think some people must be sick of reading about how upset KISH fans are with ABC for killing KISH, but .. whatevva. #WorstDecisionEver! I am not a soap addict possibly because it’s true that “viewers these days want to dip in and out of shows” as media analysts suggest, but I will… Read more »

Craig
Guest
Craig

Y&R contract is up next year, better start preying for a miracle; no campaigning in the world is going to save the soaps now. ATWT & GL fans did everything they could. That witch is going to kill ’em all, and her little dog too.

Sharon
Guest
Sharon

I have zero interest in “dipping in and out” of stupid shows like infomercials or reality nonsense! If my favorite soaps are cancelled I am sure I will some other activity to take their place that will probably not be on the television!

margie Dalton
Guest
margie Dalton

Smart idea no Soaps no viewers buying any products.

All My Children

Chrishell Stause Back Filming New Season of ‘Selling Sunset’

It appears that the women of Selling Sunset are back filming their upcoming season which is sure to be filled with plenty of drama, real estate deals that go bust, or go big, and plenty of fashion.

Over the weekend reports surfaced that on Friday, former All My Children and Days of our Lives alum and Selling Sunset’s most notable star, Chrishell Stause, was seen with the rest of the cast from the real estate series were many of them posted photos and “welcome back’ messages on their social media accounts.

In the photos, Stause was reunited with ‘Sunset’s’ Heather Rae Young, Mary Fitzgerald, Jason and Brett Oppenheim, Maya Vander, Christine Quinn and Amanza Smith kicking off the taping of the series fourth season.

Stause posted on her IG, “Love when doing things I love, with people I love, can be called “work.”

Meanwhile, Maya Vander posted on her IG Story: “Me & my GIRLS, back like we never left 😚💖 It’s been so long since we’ve all been able to be in the office together but we’re back and SO happy to be reunited!!!” she wrote. “I may have missed the colorful memo today 😆 but everyone’s outfits were on point 😍.”

Netflix announced in March that the popular series was renewed for two additional seasons.

Stause is nominated along with her Selling Sunset co-star Christine Quinn for “Best Fight” in the upcoming MTV Movie & TV Awards in the Unscripted ceremonies.  The award show airs next Monday night on May 17th.

So, will you be watching Chrishell on the upcoming season of Selling Sunset? Comment below.

 

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All My Children

All My Children Alums to Appear in E!’s New Series, ‘Reunion Road Trip’

All My Children is having a bit of a renaissance of late. First with the previously announced primetime series in development, Pine Valley, and now a new series on E! Entertainment Television.

Coming up on the June 10th episode, which kicks-off the new show, Reunion Road Trip, several of your favorites from AMC are part of the first episode.

Look for Rebecca Budig (Ex-Greenlee), Eva LaRue (Ex-Maria), Cameron Mathison (Ex-Ryan), and Jacob Young (Ex-JR) along with Alicia Minshew (Ex- Debbi Morgan (Ex-Angie), Kelly Ripa (Ex-Hayley), and Darnell Williams (Ex-Jesse), to appear.

According to EW.com, who broke the news, viewers can look for Budig, LaRue, Mathison, Young, to come together at an exclusive Hollywood mansion to celebrate the show’s 50th anniversary where they get some surprise visitors in the form of Minshew, Morgan, Ripa, and Williams.

Reunion Road Trip airs Thursdays at 9 p.m. ET/PT with other episodes to feature the former casts of Queer Eye for the Straight Guy, A Different World and Scrubs.

So, looking forward to seeing the Pine Valley crew on Reunion Road Trip? Comment below.

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All My Children

All My Children Alum Finn Wittrock To Headline ‘Green Lantern’

From Pine Valley to the DC Universe! Now comes word that former All My Children star, Finn Wittrock (Ex-Damon Miller) will take on the role of Guy Gardner/Green Latern on the upcoming HBO Max series, Green Lantern from Berlanti Productions in association with Warner Brothers Television.

According to Deadline who dropped the casting news, Wittrock’s Guy Gardner/Green Lantern is “a hulking mass of masculinity, and, as rendered in the comics, an embodiment of 1980s hyper-patriotism. And yet, Guy is somehow likable.”

In the premise of the series, Green Lantern reinvents the classic DC property through a story spanning decades and galaxies, beginning on Earth in 1941 with the very first Green Lantern, secretly gay FBI agent Alan Scott, and 1984, with cocky alpha male Guy Gardner (Wittrock) and half-alien Bree Jarta. They’ll be joined by a multitude of other Lanterns — from comic book favorites to never-before-seen heroes.”

Previously, Finn received Emmy nominations for his work on American Horror Story: Freak Show and for Versace: American Crime Story.

So what do you think of Finn’s new role? Comment below.

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Y&R’s Joshua Morrow, Amelie Heinle, Mark Grossman, Hunter King and Melissa Ordway chat with Michael Fairman about being a part of and portraying the Newman Children as the show celebrates its 48th anniversary.Leave A Comment

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