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As The World Turns

ATWT's Eileen Fulton on end of soap: "It'a a hell of an XMAS Present"!

Photo Credit: JPI Studios

Photo Credit: JPI Studios

This evening The Associate Press posted a feature story on today’s cancellation of As the World Turns.  They did manage to get a quote from one of the shows longest running stars, Eileen Fulton ( Lisa).

From the AP….Procter & Gamble, the company responsible for the phrase “soap operas,” is out of the daytime drama business after 76 years now that CBS is making As the World Turns stop spinning.

The network announced the cancellation on Tuesday, the day As the World Turns broadcast its 13,661st episode. Its last episode will air next September, CBS said.

It’s the second daytime drama CBS has canceled in a year, after Guiding Light. They were the last two produced by a subsidiary of Procter & Gamble, the company for which the term “soap operas” was created because it used the shows to hawk products like Ivory soap and Duz laundry detergent.

The cancellation will leave CBS with only two daytime dramas: The Young and the Restless and The Bold and Beautiful. ABC has three soaps left and NBC one.

Through the years, actors Marisa Tomei, Meg Ryan, Parker Posey and James Earl Jones have appeared on As the World Turns. The show follows families in the Illinois town of Oakdale.

“It’s a hell of a Christmas present,” said actress Eileen Fulton, who will mark 50 years playing the character Lisa Grimaldi on the show. Her character has been through nine marriages and Fulton was hoping for a 10th before the signoff.

“I’m just very sad,” she said. “I’m sad for all of the people who work out there in Brooklyn (where the show is filmed). We’re a family. I hate to be split up. It’s like a divorce.”

Brian Cahill, senior vice president and managing director of the P&G subsidiary TeleNext Media Inc., said the company is actively seeking a new outlet to carry the show.

TeleNext said the same thing about Guiding Light, which went off the air in September, but has been unable to find a new home. Keeping the show alive online has been discussed, but that’s an alternative where cost may prove prohibitive.

CBS’ move was not entirely unexpected, said Carolyn Hinsey, columnist for Soap Opera Digest. The network and Procter & Gamble were facing pressure to make cheaper shows, but how producers decided to spend their money — instead of just how much — contributed to the show’s demise, she said.

Specifically, actress Martha Byrne left  As the World Turns last year in a contract dispute. Byrne had played Lily Snyder from 1985 to 1989, then rejoined the cast in that role in 1993; she also played Lily’s long-lost identical twin sister from 2000 to 2003.

That was a particularly damaging loss, Hinsey said.

“You lose the heart of the show and people walk,” she said.

ABC seems most committed to the genre’s future, she said. It is moving  All My Children to a new studio in California and is investing in high-definition photography, she said.

Procter & Gamble first began producing soap operas in 1933 with the radio show Ma Perkins, and has made a total of 20 such programs in its history.

As The World Turns

As the World Turns Alum Marnie Schulenburg Passes Away at 37

Heartbreaking news to report.  As the World Turns alum, Marnie Schulenburg, has died at the young age of 37-years-old.

Schulenburg had been battling stage 4 metastatic breast cancer since 2020.

Soap fans remember her portrayals as Alison Stewart on As the World Turns from 2007-2010 and  as Jo Sullivan on Prospect Park’s reboot of One Life to Live in 2013.

According to Soap Opera Digest, Marnie passed away a few days shy of her 38th birthday.

The Flux Theatre Ensemble, in which Marnie participated and performed in shared their sorrow on Facebook noting: “We’re mourning the loss of Marnie Schulenburg, a beloved member of Flux’s family and an extraordinary actor who performed in and helped develop so many Flux shows, including MARIAN, HEARTS LIKE FISTS, PRETTY THEFT, and ANGEL EATERS. We love you so much, and we will miss you always.”

Marnie is survived by husband Zack Robidas and daughter, Coda, who is just two-years-old.

We will continue to update this story as remembrances are posted in Marnie’s honor.

Share you condolences to Marnie’s family and your thoughts in the comment section below.

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As The World Turns

ATWT Alum Alexandra Chando Cast in NBC Pilot Based on Dutch Show ‘Adam & Eva’

In casting news, Alexandra Chando (Ex-Maddie, As the World Turns) had been tapped to play one of the leading roles in the upcoming untiled NBC pilot based on the Dutch series, Adam & Eva.

Chando will be joined by Younger star, Ben Rappaport as the epicenter of the proposed series.

The log lines share that the project is both funny and heartfelt and will chronicle the epic love and lives of two complete strangers, Adam (Rappaport) and Eva (Chando), whose multiple run-ins begin to defy coincidence, leading both to believe in fate.

According to Deadline, Alexandra’s role of Eva is said to be an aspiring artist and force of nature whose relationship and views on fate are put to the test when she meets Adam.

Alexandra commented on social media:Immensely excited and grateful to be apart of this incredible show.”

As the World Turns fans will remember Chando received a Daytime Emmy nomination for her performances back in 2007 and she was previously seen in The Lying Game and Sneaky Pete.

So, intrigued on the proposed series featuring Chando? Comment below.

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As The World Turns

Julianne Moore Pays Tribute to ATWT’s Kathryn Hays: “I Am in Indebted to Her and So Saddened by Her Loss”

The soap world has been in mourning since last Friday with the news of the passing of As the World Turns icon, Kathryn Hays (Kim Hughes).  The beloved actress passed away a few weeks ago at the age of 87.

Now, Hays former on-screen stepdaughter and niece, Oscar winner, Julianne Moore (Ex-Frannie/Sabrina Hughes) took to Instagram over the weekend to share her heartfelt remembrance and grief of working with Hays early in her acting career on ATWT.

Photo: JPI

Moore shared: “The beautiful and gracious Kathryn Hays has passed away. I worked with Kathryn on As the World Turns at the beginning of my career and she treated me with such kindness and generosity, and demonstrated in her every action how to be professional on a set. I am indebted to her and so saddened by her loss. My thoughts are with her family – she spoke to me so often of her daughter. I hope they know what a profound influence Kathryn had on me, and so many others. RIP Kathryn ❤️❤️❤️ ”

Julianne had played twins Frannie and Sabrina from 1985-1988 and then returned to the CBS soap opera one final time in 2010 before ATWT made its final farewell.

What do you think of the kind words Moore shared on her thoughts on the passing of Kathryn Hays? Do you remember Julianne in scenes with Kathryn on ATWT, if so, what were some of your favorites? Comment below.

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