As The World Turns
UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!
Photo Credit: JPI Studios
Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades. Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what? The days of the soap opera have changed a lot. Guiding Light left us last year and As the World Turns will this year. You know what? They’ve had long and distinguished runs and their day… is… over!”
For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!
Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era? Sort of. Only the special soaps are going to survive. It’s certainly the end of the client-owned soap.” He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”
It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.
“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.
As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.
However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.
1
Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.
As The World Turns
ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat
As The World Turns
‘As the World Turns’ Writers Virtual Reunion Planned
As The World Turns
NEXT WEEK: As the World Turns Reunion with Lesli Kay & Kristina Romero
Nancy Lee Grahn Kicks-Off Her 25th Year as General Hospital’s Alexis; Thanks Fans & Shares: “What a Ride”
Y&R Alum Max Ehrich Says He Was Blindsided By Breakup with Demi Lovato & Found Out Via Tabloid
B&B’s Jacqueline MacInnes Wood Delivers The ‘Power Performance of the Week’
Who is DAYS Gwen Really? What is Her Vendetta Against Abigail All About?
Kassie DePaiva, Nathan Purdee & Taylor Purdee Talk ‘Killian & The Comeback Kids’, One Life to Live & Eve’s Reign of Terror on DAYS
Rick Hearst, Maureen Garrett & Amelia Marshall in Upcoming Guiding Light Virtual Chat
GH Alum Hayley Erin and Adam Fergus Tie The Knot
Y&R Alum Max Ehrich and Pop Star Demi Lovato Call It Quits
‘This Is Us’ Moves Up Season Five Premiere Date
Judith Chapman Returning to The Young and the Restless
Alicia Leigh Willis On Her Heavenly Return To GH: “What a Wonderful Experience Reminiscing With My Favorite Cast & Crew.”
Holly’s Alive as Emma Samms Makes a Return to General Hospital
The Cast of General Hospital: The Alzheimer’s Storyline – Delivers The ‘Power Performance of the Week’
Michael Easton and Rebecca Budig’s Short Film “About a Girl” Receives ‘Outstanding Achievement’ Honor
GH Alum Hayley Erin and Adam Fergus Tie The Knot
Judith Chapman Returning to The Young and the Restless
Greg Vaughan Shares Farewell To DAYS & Scene Partner Arianne Zucker: “Never a Dull Moment, Laughing or Crying, She was the Party, Always with a smile!”
B&B’s Jacqueline MacInnes Wood Delivers The ‘Power Performance of the Week’
Y&R Alum Max Ehrich and Pop Star Demi Lovato Call It Quits
Nancy Lee Grahn Kicks-Off Her 25th Year as General Hospital’s Alexis; Thanks Fans & Shares: “What a Ride”
‘Tiger King’s’ Carole Baskin Gets Emotional In ‘Dancing with the Stars’ Preview Leading Into Tonight’s Competition
WATCH: Ellen DeGeneres Address Toxic Workplace Issues & How She is a ‘Work in Progress’ in Talk Show Season Opener
DANCING WITH THE STARS: Anne Heche. Jesse Metcalfe & Chrishell Stause Make Their Ballroom Debuts; While Tyra Banks Bows As New Host
Chandler Massey & Freddie Smith Discuss Their Departure From DAYS, New Beginnings & WilSon’s Journey
WATCH: Matt Bomer & Tuc Watkins in Official Trailer for Netflix’s Film Adaptation of ‘Boys in the Band’
The Bold and the Beautiful Shows How They Shoot Scenes With Blow-Up Dolls & Mannequins On Access Hollywood
Scott Clifton Saluted By His Co-Stars For His Ten Years On B&B
THIS WEEK: BOLD is Back! What Are You Looking Forward to Most in All-New Episodes?
Victoria Rowell Debuts Her New UMC Home Makeover Series ‘Trash vs. Treasure’
OLTL’s Erika Slezak Featured In Film ‘Guest Artist’ with Jeff Daniels Available On-Demand Starting July 21
-
General HospitalSeptember 18, 2020Alicia Leigh Willis On Her Heavenly Return To GH: “What a Wonderful Experience Reminiscing With My Favorite Cast & Crew.”
-
General HospitalSeptember 19, 2020Holly’s Alive as Emma Samms Makes a Return to General Hospital
-
General HospitalSeptember 20, 2020The Cast of General Hospital: The Alzheimer’s Storyline – Delivers The ‘Power Performance of the Week’
-
General HospitalSeptember 19, 2020Michael Easton and Rebecca Budig’s Short Film “About a Girl” Receives ‘Outstanding Achievement’ Honor
-
Breaking NewsSeptember 25, 2020GH Alum Hayley Erin and Adam Fergus Tie The Knot
-
NewsSeptember 23, 2020Judith Chapman Returning to The Young and the Restless
-
Days Of Our LivesSeptember 23, 2020Greg Vaughan Shares Farewell To DAYS & Scene Partner Arianne Zucker: “Never a Dull Moment, Laughing or Crying, She was the Party, Always with a smile!”
-
RecapsSeptember 26, 2020B&B’s Jacqueline MacInnes Wood Delivers The ‘Power Performance of the Week’