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UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!

Les Moonves

Photo Credit: JPI Studios

Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades.  Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what?  The days of the soap opera  have changed a lot.  Guiding Light left us last year and As the World Turns will this year. You know what?  They’ve had  long and distinguished  runs and their day… is… over!”

For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!

Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era?  Sort of.  Only the special soaps are going to survive.  It’s certainly the end of the client-owned soap.”  He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”

It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.

“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.

As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.

However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.

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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.

As The World Turns

As the World Turns Cast To Perform Virtual Reading Of Final Episode

In a once-in-a soap-lifetime event during the Covid-19 pandemic, the cast of As the World Turns will reunite for one night online for a virtual reading of the CBS daytime drama’s final episode that aired back 10 years ago this past September,

This livestream event is for a good cause and is brought to you by former ATWT cast member, Trent Dawson’s (Ex-Henry) theatre group The Katonah Classic Stage.  Dawson is the artistic director there.

Over 26 veteran cast members from ATWT, including Larry Bryggman, Don Hastings, Kathryn Hays, Elizabeth Hubbard, Michael Park and more are set to participate in the reading plus some surprise guests.

The show will be streamed  n The Locher Room YouTube channel, 0n Wednesday night, October 28th at 8 p.m. EST/5 p.m. PST, where fans will also  have the opportunity to comment and ask questions of the cast,

The event is asking for a $15 donation to be able to see it and you can click here for more info!

Working with Katonah Classic Stage (KCS), a professional, nonprofit theatre group an hour north from New York City, Dawson is hoping this event will help those in need.  KCS has access to outdoor performance space that can provide a safer, more  socially-distant experience for the artists and the audience. The fundraiser not only  applies to salaries, but to health care as well; without employment most artists are ineligible for health coverage during a time when such insurance is critically important.

So what do you think of getting these beloved stars from ATWT together for a good cause to relive and read the script of the final episode from Oakdale? Comment below.

 

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As The World Turns

ATWT Alum and Two-Time Daytime Emmy Winner, Michael Park in Virtual ‘STOMP Out Bullying’ Chat

This Thursday, October 8th, to support National Bullying Prevention Month, Alan Locher and his Locher Room You Tube Channel will be holding a special conversation.

That is when As the World Turns fan favorite, and two-time Lead Actor Daytime Emmy winner, Michael Park (Ex-Jack) along with the CEO and Founder of STOMP Out Bullying, Ross Ellis and former New York Jets legend Tony Richardson will join Alan at 2 p. m. EST.]

STOMP Out Bullying is the leading national nonprofit dedicated to changing the culture for all students, calls on the nation to support their mission by raising awareness around the need to develop a society focused on kindness and inclusivity.

You can watch the livestream here.

So, will you be checking out Michael and company for this special chat? Comment below.

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As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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