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As The World Turns

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UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!

Les Moonves

Photo Credit: JPI Studios

Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades.  Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what?  The days of the soap opera  have changed a lot.  Guiding Light left us last year and As the World Turns will this year. You know what?  They’ve had  long and distinguished  runs and their day… is… over!”

For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!

Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era?  Sort of.  Only the special soaps are going to survive.  It’s certainly the end of the client-owned soap.”  He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”

It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.

“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.

As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.

However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.

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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.

As The World Turns

ATWT and GL Casting Directors To Talk Casting Some Of Your Favorites In Upcoming Virtual Chat

Here’s an intriguing virtual reunion from Alan Locher, and his Locher Room channel.  Coming up next week on Thursday, September 3rd at 2 p. m. EST/11 a. m. PST, the former casting directors of As the World Turns and Guiding Light will chat it up about their time casting some of your favorites from Oakdale and Spingfield.

Look for Mary Clay Boland, who was with As the World Turns till its conclusion in 2010 and Rob Decina who was with Guiding Light till it ended in 2009, to talk about the casting process, what they are up to today and so much more.

You can check it out next week live by clicking here.

So when you look at the last ten years or so of As the World Turns and Guiding Light, which characters and actors would you love to know about … and hear some back-story as to why they got their parts from Rob and Mary?  Let us know via the comment section below.

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As The World Turns

‘As the World Turns’ Writers Virtual Reunion Planned

Coming up, four former writers of As the World Turns will share their favorite moments, storylines, or perhaps not-so-favorite storylines during the history of the beloved CBS soap opera on an upcoming edition of The Locher Room.

Look for Emmy-award winning writers: Tom Casiello, Susan Dansby, Charlotte Gibson, and Jean Passanante to go inside stories about the characters and stories they helped to create in Oakdale during their time with the series with host, Alan Locher.

Circle your calendars for next Friday, August 7th beginning at 2 p.m. EST/noon PST and follow the link here to view.

So, looking forward to the former writers chat of As the World Turns? Comment below.

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As The World Turns

NEXT WEEK: As the World Turns Reunion with Lesli Kay & Kristina Romero

The Oakdale mother/daughter duo of Molly and Abigail is back for a virtual reunion coming up next week on Alan Locher’s The Locher Room via You Tube.

That is when Daytime Emmy-winner Lesli Kay (Ex-Molly) and Kristina Romero (Abigail) share stories and remembrances from their time on CBS’ iconic soap opera, As the World Turns.

Kay debuted on ATWT back in 1997 and her first run on the show lasted till 2004.  She later reprised the role on a recurring basis from 2009-2010.  She won a Daytime Emmy for Outstanding Supporting Actress in a Drama Series back in 2001.

Throughout her daytime career Lesli has also been on General Hospital and The Bold and the Beautiful in the parts of Lois and Felicia, respectively.

As for Romero, when she was on ATWT from 2000-2002, she earned two Daytime Emmy nominations for her role as Abigail, back then she went by the name “Kristina Sisco” before she was married.

You can watch the reunion live on Thursday, July 30th at 2 p,m. est/111 a.m. PST by clicking on the link here.

So, looking forward to this ATWT reunion with Lesli and Kristina? Comment below.

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B&B’s Jacqueline MacInnes Wood deliver the Power Performance of the Week as Steffy’s drug addiction leads to a confrontation and intervention by her loved ones with dire consequences.  Here is the last seven minutes that featured Emmy-winner Wood at her best. Leave A Comment

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