As The World Turns
UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!
Photo Credit: JPI Studios
Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades. Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what? The days of the soap opera have changed a lot. Guiding Light left us last year and As the World Turns will this year. You know what? They’ve had long and distinguished runs and their day… is… over!”
For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!
Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era? Sort of. Only the special soaps are going to survive. It’s certainly the end of the client-owned soap.” He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”
It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.
“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.
As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.
However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.
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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.
As The World Turns
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As The World Turns
ATWT and ‘Vampire Diaries’ Alum, Zach Roerig Arrested For DUI
Another actor has been arrested for a DUI, and this one happened over Memorial Day Weekend.
News out of TMZ is that former As the World Turns actor, Zach Roerig (Ex-Casey), who went to appear in CW’s Vampire Diaries was taken in by the cops.
According to the report: “Zach was busted Sunday around 2:30 AM in Montpelier, Ohio. Police tell us, officers noticed Zach’s pickup truck did not have a front license plate, so they pulled him over.”
Apparently when the officer went up to the driver’s side window they noticed that Zach’s slurred speech, bloodshot eyes and say he, “reeked of booze”.
Roerig was arrested for for a misdemeanor and was held overnight in a holding cell. He was later released.
Photo: JPI
Zach’s arraignment is set as of now for June 4th.
ATWT fans will remember Zach as part of the younger set in Oakdale comprised of: multi-Daytime Emmy winner Jennifer Landon (Ex-Gwen), Jesse Sofer (Ex-Will) and Alexandra Chando (Ex-Maddie), all who went on to primetime fame during their careers.
So, what do you think about the latest past or present soap star receiving a DUI? Remember Zach on ATWT? Comment below.
As The World Turns
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