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UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!

Les Moonves

Photo Credit: JPI Studios

Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades.  Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what?  The days of the soap opera  have changed a lot.  Guiding Light left us last year and As the World Turns will this year. You know what?  They’ve had  long and distinguished  runs and their day… is… over!”

For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!

Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era?  Sort of.  Only the special soaps are going to survive.  It’s certainly the end of the client-owned soap.”  He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”

It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.

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“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.

As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.

However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.

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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.

As The World Turns

WATCH The Replay: ‘As the World Turns’ Reunion With Maura West, Michael Park, Martha Byrne, Don Hastings & Kelley Menighan

Earlier today in a very special You Tube live-stream none other than former cast members from As the World Turns gathered together via Zoom, during the COVID-19 pandemic, to share some screen time with each other and walk down memory lane during their time in Oakdale.

As soap fans know, yesterday was the anniversary of ATWT as it first aired back on April 2, 1956 and ran through September 17th, 2010.

Photo” YoUTube

Former publicist for As the World Turns and Guiding Light, Alan Locher, presided and hosted the live-stream and came up with the idea to bringing together this talented group, with the potential for more of these down the road.

Participating were longtime ATWT favorites: Martha Byrne (Ex-Lily), Don Hastings (Ex-Bob). Maura West (Ex-Carly), Michael Park (Ex-Jack) and Kelley Menighen (Ex-Emily). During the one hour plus show, first days, screen-tests. favorite moments and more were bantered about.

Check out the replay here.

Then let us know what you thought of it and seeing everyone chatting together and discussing life on ATWT and more via the comment section.

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As The World Turns

Remembering ATWT On Its Anniversary: Who Was Your Favorite Oakdale Duo?

One of the greatest soap operas of them all, and one that was number-one for quite some time, As the World Turns, debuted on this date back on April 2nd in 1956,.

The CBS daytime drama series was beloved by viewers who were fascinated by the town of Oakdale.

Photo: JPI

The series aired it final episode on September 17th, 2010.  The photo that is the header of this post is from the last day of shooting with all of the cast, and crew taking part in one last look at Oakdale and their time together.

Photo: JPI

The series was created by soap icon, Ira Phllips and ATWT had many firsts in the genre.  It was the first show to expand to 30 minutes and it was the first soap to expand to one hour in 1975 and at that time ATWT was number one, as it had from 1958 all the way through 1978.

Photo: JPI

As the World Turns gave career starts to so many actors including Meg Ryan, Julianne Moore, and Marisa Tomei, and it certainly had its share of memorable couples through the years from: Nancy and Chris Hughes, to Ellen and David Stewart, to Holden and Lily Snyder, to Carly and Jack Snyder, to Noah Mayer and Luke Snyder, to Lucinda and John Dixon, and so many others.

Photo: JPI

As we remember ATWT on this day, cast your vote for your favorite all-time Oakdale duo in our poll below! Then in the comment section, let us know what couple you chose and why.  

 

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As The World Turns

Final Season of ‘EastSiders’ Starring Kit Williamson and Van Hansis Gets Premiere Date on Netflix

The fourth and final season of the much heralded LGBTQ series, EastSiders now has a premiere date of December 1st on Netflix, and fans of the show will see how things will play out for the Silver Lake duo of Cal  and Thom, who have gone through quite a lot in their relationship over the last three seasons.

EastSiders stars series creator, Kit Williamson (Cal) along with As the World Turns favorite, Van Hansis (Thom).  The last six-episodes that comprise season four will tackle questions such as… what does commitment really look like in a long-term relationship? And what unique challenges does a “gay marriage” present?

In story, Cal and Thom are back home in Los Angeles following season three’s cross-country road trip.  The guys are still trying to figure out if they are just best friends with benefits, or more, or less, than that.

Elsewhere, Douglas (Willam Belli) and Quincy (Stephen Guarino) are engaged to be married, but with very different ideas about what a gay wedding should be. Hillary (Brianna Brown) and Ian (John Halbach) are cohabiting peacefully; and Jeremy (Matthew McKelligon) and Derrick (Leith M. Burke) have taken a huge step in their relationship by fostering a child.

Deadline broke the news of the premiere date and the many special guest stars from primetime and more to look forward to this season.

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Will you be watching the final season of EastSiders? If you follow the series, how do you hope the relationship between Cal and Thom resolves itself? Do they stay together, or move on from each other once and for all? Share your thoughts via the comment section below.

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