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As The World Turns

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UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!

Les Moonves

Photo Credit: JPI Studios

Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades.  Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what?  The days of the soap opera  have changed a lot.  Guiding Light left us last year and As the World Turns will this year. You know what?  They’ve had  long and distinguished  runs and their day… is… over!”

For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!

Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era?  Sort of.  Only the special soaps are going to survive.  It’s certainly the end of the client-owned soap.”  He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”

It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.

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“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.

As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.

However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.

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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.

As The World Turns

Emmy Winner and Noted Soap Opera Head Writer; Hogan Sheffer Passes Away At 61

Over the last several hours, reports have broke that one of daytime’s most notable scribes has died.  Hogan Sheffer, who was head writer at As the World Turns, Days of our Lives and The Young and the Restless has passed away at the age of 61.

Soap Hub, first reported the news via multiple sources, however, many writers who worked with Hogan during his tenure on the soaps have taken to social media to share their condolences and their grief and remembrances.

Sheffer’s appearance on the soap scene was unexpected, especially in a genre where it is often rare for new blood to take the reins at the head writer position.  Proctor & Gamble had decided to bring in Hogan after his work as the Director of Screenplay Development for DreamWorks, not because of his writing credits for a previous network soap.  He was given trial deal as a breakdown writer for the CBS soap and 10-weeks in became the beloved town of Oakdale’s new head writer.

Hogan and his then writing team were able to turn the classic, As the World Turns around.  The show went up in the ratings and during his time with the series ‘World Turn’s’ won two Daytime Emmys for Outstanding Drama Series, and he and the writing team picked up four Emmy victories all through 2000-2004.

Photo: JPI

Next, Sheffer landed in Salem as head writer of Days of our Lives along with Meg Kelly from 2006 through to the beginning of 2008.   He would later join The Young and the Restless and team up with then head writers: Maria Arena Bell and Scott Hamner, and eventually stay with the show till 2012.  During Sheffer’s time in Genoa City, Y&R also won a Daytime Emmy for Outstanding Writing in 2011.

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On Sunday, former WWE and daytime writer Tom Casiello, who was extremely close with Sheffer…  and who shared how Hogan gave him his start at writing in daytime, took to his Facebook page to pay tribute to a man who had such an impact on his life and many others.  It is worth the read here. 

Y&R writer, Sara Bibel tweeted: “Hogan Sheffer was a gamechanger for ATWT and daytime. Everyone I know who worked with him adored him. RIP”

And, iconic ATWT star, Martha Byrne (Ex-Lily) tweeted on Sheffer’s passing: “To say he was one of a kind would be a tremendous understatement. Our years at ATWT with Hogan at the helm were a rebirth for our beautiful show. Loved his writers, actors,crew. Blessed to have him on the first floor in Brooklyn ready to listen. Talented. Funny. Generous. RIP”

Colleen Zenk (Ex-Barbara, ATWT) also took to Twitter upon learning of the passing of Sheffer sharing: “I loved him, loved him, loved him… he was so good to me. Thank you for everything, Hogan. You were so loved. Especially, by me… Rest in peace…”

Michael Fairman TV will continue to bring you updates as the soap world mourns the loss of a creative force in our genre.  Share your condolences and thoughts on the death of Hogan Sheffer via the comment section below.

 

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All My Children

FRIDAY: ATWT’s Larry Bryggman and AMC’s Dorothy Lyman Guest Star On ‘The Blacklist’

Two of the most revered performances ever in the world of daytime drama will be seen tomorrow night on an all-new episode of NBC’s drama series, The Blacklist. (10/9c).

In “The Pawnbrokers”, Daytime Emmy winners, Larry Bryggman (Ex-John Dixon, As the World Turns) and Dorothy Lyman (Ex-Opal Gardner, All My Children) will be seen as a criminal duo!

Bryggman and Lyman play a couple that fronts cash to criminals on the black market. In story, series star, James Spader’s Red acclimates himself to his new digs in federal prison, where he is challenged by an old rival.  Samar (Mozhan Marnò) goes undercover to stop a black market organization that fronts cash to criminals. (Enter Larry and Dorothy!)  And, Liz (Megan Boone) and Jennifer (guest star Fiona Dourif) continue their investigation into Red’s past.

Check out the promo for tomorrow night’s episode below.   Then let us know if you will be checking out Larry and Dorothy and if all of this brings back memories of their amazing performances in Oakdale and in Pine Valley in the comment section below.

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All My Children

TAINTED DREAMS Season 2 To Bow December 21st!

Tainted Dreams is back with a second season offering from Daytime Emmy-winning director and series creator, Sonia Blangiardo!

Beginning December 21st, the next chapter of Blangiardo’s the soap behind a soap, will be available for streaming on Amazon and Amazon Prime. (season one is also currently available on Amazon)

This series, which was nominated for five 2017 Daytime Emmys, follows the behind-the-scenes drama of a fictitious soap opera titled Painted Dreams.  Many soap opera notables have roles in the online series including: Alicia Minshew, Michael Lowry , Austin Peck. Terri Ivens,  Walt Willey, Kelley Menighan, Grant Aleksander, Bobbie Eakes, Natalia Livingston, Marnie Schulenburg, Nathan Purdee, Colleen Zenk, James DePaiva, Tonja Walker, Ilene Kristen, and the late Larkin Malloy . In addition, Jessie Godderz of Impact Wrestling and Big Brother fame, and Dina Manzo of The Real Housewives of New Jersey, also appear.

In a statement, Sonia Blangiardo said that she is “excited to take everyone along these characters’ journeys in Season 2, as they evolve and deal with ever increasing professional and personal turmoil.”

Fore more on Tainted Dreams visit their official website here.  (more…)

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