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UPDATE: CBS Pres Les Moonves to NY Times & CNBC… ATWT & GL had their day!

Les Moonves

Photo Credit: JPI Studios

Les Moonves. President and CEO of CBS Broadcasting Corporation appeared on CNBC today with an interview with David Faber whose mother-in-law is the wonderful Marie Masters ( Susan ATWT), who has been on the soaps for decades.  Moonves, when asked by Faber of today’s cancellation announcement of the soon to be 54 year old soap, said: “Well, you know what?  The days of the soap opera  have changed a lot.  Guiding Light left us last year and As the World Turns will this year. You know what?  They’ve had  long and distinguished  runs and their day… is… over!”

For more on Faber’s ‘foot-in-his-mouth’ gem, check out Gawker.com’s analysis of the interview with Moonves!

Later, in a article out in the New York Times, Moonves was quoted as saying, “Is it the end of an era?  Sort of.  Only the special soaps are going to survive.  It’s certainly the end of the client-owned soap.”  He added, “All good things come to an end, whether it’s after 72 years or 54 years or 10 years. It’s a different time and a different business.”

It was reported that CBS informed Procter & Gamble of the cancellation “a couple of days ago,” according to Jeannie Tharrington, a spokeswoman for Procter & Gamble.

“It’s a part of our business that we will miss, and it’ll be hard for us to say goodbye to the show,” Ms. Tharrington said. Proctor & Gamble said it would try to find a new home for the series. Given the current economic climate, though, that is considered unlikely.

As the World Turns had the longest-running continuing character in television history — the family matriarch Nancy Hughes, played by Helen Wagner, now 91. Despite the conservative reputation of many Procter & Gamble soaps, the show featured a male couple, Noah and Luke, and the first gay kiss on daytime television.

However, its audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season, the Nielsen Company said. And the younger adult women viewers, which are favored by most advertisers, had shrunk even more.

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Les Moonves – The only thing I have to say is YOUR TOTALLY OUT OF TOUCH WITH YOUR AUDIENCE. I hope when it’s time for you to retire…you may understand that. Believe it or Not you don’t understand the soap opera fan like you think you do…CBS WILL lose alot of viewership..even more then when GL was canceled. The reason NBC is losing viewership is because they refuse to understand or even listen to their audience. So go ahead and cancel all the favorite show of many generation. Soon you will be in the same boat as your competitor.

As The World Turns

As the World Turns and Guiding Light Favorite, Lisa Brown, Passes Away at 67

(UPDATED) In just more heartbreaking news in the soap world in 2021, we have lost another beloved performer.  Lisa Brown, who was so noteworthy for her spunky and emotional turns as Guiding Light’s Nola Reardon from 1980-1985, and later as Iva Snyder on As the World Turns from 1986-1994, has died.

Brown passed away this week on November 24th at the age of 67 following a brief illness.  The news came via the As the World Turns Facebook Fan Group and Soap Opera Digest.

This comes just two months later following the death of her former on-screen love interest Michael Tylo (Ex-Quinton, Guiding Light), who passed away in late September.

Those that followed Lisa’s career know she also starred in the Broadway Musical 42nd Street, while still playing Nola each and every day on Guiding Light.

She is survived by her children: James “Buddy” Nielsen, and daughter Victoria from her first husband Tom Nielsen (Ex-Floyd, GL) in addition to her two grandchildren, Penelope Ruiz-Nielsen and Brayden Hopf, and her second husband Brian Neary.

 

Photo: JPI

Brown’s on-screen ATWT daughter, Martha Byrne  (Ex-Lily) simply tweeted, “My heart is broken.”

On Friday, Lisa’s son, Buddy Nielsen, posted a touching tribute to his mother, where he revealed that she passed away due to cancer.

Buddy shared: “My Mom passed away the day before Thanksgiving after a very quick battle with cancer. This all happened really fast and wasn’t expecting it. I’ve been MIA as I’ve been back and forth between LA and NJ as she has been in and out of the hospital the last couple weeks. This dream we live, we are all subject to the suffering, aging and death. It’s not to be morose but to understand that we have finite time and must take care with what we do and how we do it. To be able to be with someone at their last breath is truly beautiful. We must not fear death as without it we would never be born and experience the 10,000 joys and 10,000 sorrows. Our existence is both small and vast all at the same time. We are tiny but immense. I know she is here but no longer in her physical form, what we do in love we leave in death. My beautiful daughter and unborn son are her legacy.”

Share your condolences to Lisa’s family, and let us know of your remembrances of this wonderful actress who gave us so many memorable moments throughout her career via the comment section below. But first, watch Lisa in some of her classic scenes from ATWT and GL.

 

View this post on Instagram

 

A post shared by Buddy Nielsen (@budthechud)

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As The World Turns

ATWT Favorite, Jon Hensley, Releases New Single ‘I See Heaven’

Former As the World Turns, and The Bold and the Beautiful star, Jon Hensley (Ex-Holden Snyder and Ex-Dr. Meade), has announced not only the launch of his new website, but his new single called “I See Heaven”.

According to Hensley, the new track is a 9/11 20th anniversary song.  Through the holiday season, Jon is noting that you can make donations in lieu of the song and he will take a portion of the proceeds and donate them to various 9/11 charities.

In his welcome note on his site, Jon shares: “Welcome to my site, I am very excited about my new project. Most of you might remember me as Holden, it’s been a long time since the good old days in Oakdale. Who knows maybe they bring them back some day. As the World Re-turns?  After the show did end in 2010, I slowly started getting back into music. I spent some time playing in Las Vegas and decided a year or so ago it was time to release my debut album. Over the last few years, I wrote many songs with my great friend and producer Alan Schwartz. And my 1st single, I See Heaven (911 20th anniversary song) is now available as a download. Sing Out Revolution, my title track which was inspired by the Tennessee Williams quote on my home page, is a revolution on love. I’m planning to release SOR by Xmas 2021. And the full record by early 2022. Join my mailer for updates and thanks for listening!”

So, excited to listen to more of Jon’s music? Share your thoughts via the comment section below.

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As The World Turns

ATWT Legend Eileen Fulton Virtual Interview Slated

The one and only Eileen Fulton (Lisa, As the World Turns) is set for a very special edition of The Locher Room when she appears next week on the Friday November 5th episode.

Fulton’s livestream with host, Alan Locher is set to begin at 3 p.m. EST/12 p.m. PST.

Eileen played the role of Lisa Miller Hughes Eldridge Shea Colman McColl Mitchell Grimaldi on the CBS daytime dramas for nearly 50 years.

The character of Lisa joined the cast of ATWT in May 1960 and remained with the show on and off, until the show went off the air on September 17, 2010.

In addition, Eileen starred in her  own prime time soap spin-off of ATWT, Our Private World, and is also known for her work on the stage and for her cabaret and nightclub act which she performed around the country.

So, looking forward to this conversation with Eileen, who was the ultimate first soap ‘vixen’ of soaps and ATWT? Comment below.

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DAYS head writer, Ron Carlivati talks with Michael Fairman on the creation and the making of the limited-series “Days of our Lives: Beyond Salem” currently streaming on Peacock. Leave A Comment

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