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CBS Daytime VP Bloom issues formal statement on end of ATWT!

Barbara Bloom

Photo Credit: JPI Studios

CBS Daytime Vice President Barbara Bloom released a statement today on CBS’s part in the decision to cancel the enduring As the World Turns. The soap will have spanned 54 years and more than 13,000 episodes by the time it stops orbiting this earth next September 2010.

Here is the statement from Bloom: “It’s extremely difficult to say good-bye to a long-running series that’s been close to our hearts for so long…”

“The almanacs will show As the World Turns as a pioneer of the format, a hallmark for quality with its numerous Emmy’s, the launching pad for many television and film stars and a daytime ratings powerhouse for parts of three decades. ”

But, the true legacy of  As the World Turns will be the fictional characters and stories of a small Midwest town that resonated every day with millions of viewers over multiple generations, becoming a treasured daytime institution in the process.  We thank our partners at Procter & Gamble for the privilege of hosting this beloved series…the actors, writers, producers and crew who worked so hard and shared their amazing talents to bring this series to life…and, of course, the viewers who shared the journey on our network for so many years.

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dazellLinda PriceDeeD. FitzgeraldDoe Recent comment authors
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Doe
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Doe

I am shocked that ATWT is joining the trend of finality next year. What has happened and will happen to all the loyal fans. That show was one of the first ones that that I watched way back when. What a shame! Soaps are a big part of radio and television culture. Obviously, there will be a reincarnation of some sort and some other venue. Maybe it will be like ‘Venice’ and be online. All those actors can not be absorbed into the soaps that will be left standing….Terrible news…

D. Fitzgerald
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D. Fitzgerald

I cannot believe CBS is doing it again. Don,t the fans deserve to have their shows continue. I have been watching ATWT for over 30 years and it,s like taking away part of myself. If it weren,t for fans cbs wouldn,t have watchers for their shows. Please find another way to save our soap. Thank You.

Dee
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Dee

I am so shocked to find out that you are taking this show off of the air. It was bad enough to see Guiding Light leave but now ATWT ?! I’ve watched this show for years and I hate this. Please don’t do this to all of the loyal fans.

Linda Price
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Linda Price

I cannot believe that you are cancelling ATWT. I have watched that show since I was ten years old and I am 62. Jeff and Penny were my first favorites on that show. Thousand of fans will be very upset. Why would you want to do away with such a good show? You cancelled GL and that was a real shame, too. What’s next Y&R or B&B? You just keep taking away our shows! You really don’t care about the viewers, do you? Just throw the shows out and to hell with the viewers! There are many loyal fans out… Read more »

dazell
Guest
dazell

It’s unbelievable that ATWT is as old as I am and will have spanned 54 years. Wow and me at the ripe old age of 55. Well I love you guys and wish the best for you. DO this mean they going to take the BOLD AND THE BEAUTIFUL too. May God Blessing be unpon the cast,the behind the scenes people,production,writers,etc.

As The World Turns

As the World Turns Alum Marnie Schulenburg Passes Away at 37

Heartbreaking news to report.  As the World Turns alum, Marnie Schulenburg, has died at the young age of 37-years-old.

Schulenburg had been battling stage 4 metastatic breast cancer since 2020.

Soap fans remember her portrayals as Alison Stewart on As the World Turns from 2007-2010 and  as Jo Sullivan on Prospect Park’s reboot of One Life to Live in 2013.

According to Soap Opera Digest, Marnie passed away a few days shy of her 38th birthday.

The Flux Theatre Ensemble, in which Marnie participated and performed in shared their sorrow on Facebook noting: “We’re mourning the loss of Marnie Schulenburg, a beloved member of Flux’s family and an extraordinary actor who performed in and helped develop so many Flux shows, including MARIAN, HEARTS LIKE FISTS, PRETTY THEFT, and ANGEL EATERS. We love you so much, and we will miss you always.”

Marnie is survived by husband Zack Robidas and daughter, Coda, who is just two-years-old.

We will continue to update this story as remembrances are posted in Marnie’s honor.

Share you condolences to Marnie’s family and your thoughts in the comment section below.

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As The World Turns

ATWT Alum Alexandra Chando Cast in NBC Pilot Based on Dutch Show ‘Adam & Eva’

In casting news, Alexandra Chando (Ex-Maddie, As the World Turns) had been tapped to play one of the leading roles in the upcoming untiled NBC pilot based on the Dutch series, Adam & Eva.

Chando will be joined by Younger star, Ben Rappaport as the epicenter of the proposed series.

The log lines share that the project is both funny and heartfelt and will chronicle the epic love and lives of two complete strangers, Adam (Rappaport) and Eva (Chando), whose multiple run-ins begin to defy coincidence, leading both to believe in fate.

According to Deadline, Alexandra’s role of Eva is said to be an aspiring artist and force of nature whose relationship and views on fate are put to the test when she meets Adam.

Alexandra commented on social media:Immensely excited and grateful to be apart of this incredible show.”

As the World Turns fans will remember Chando received a Daytime Emmy nomination for her performances back in 2007 and she was previously seen in The Lying Game and Sneaky Pete.

So, intrigued on the proposed series featuring Chando? Comment below.

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As The World Turns

Julianne Moore Pays Tribute to ATWT’s Kathryn Hays: “I Am in Indebted to Her and So Saddened by Her Loss”

The soap world has been in mourning since last Friday with the news of the passing of As the World Turns icon, Kathryn Hays (Kim Hughes).  The beloved actress passed away a few weeks ago at the age of 87.

Now, Hays former on-screen stepdaughter and niece, Oscar winner, Julianne Moore (Ex-Frannie/Sabrina Hughes) took to Instagram over the weekend to share her heartfelt remembrance and grief of working with Hays early in her acting career on ATWT.

Photo: JPI

Moore shared: “The beautiful and gracious Kathryn Hays has passed away. I worked with Kathryn on As the World Turns at the beginning of my career and she treated me with such kindness and generosity, and demonstrated in her every action how to be professional on a set. I am indebted to her and so saddened by her loss. My thoughts are with her family – she spoke to me so often of her daughter. I hope they know what a profound influence Kathryn had on me, and so many others. RIP Kathryn ❤️❤️❤️ ”

Julianne had played twins Frannie and Sabrina from 1985-1988 and then returned to the CBS soap opera one final time in 2010 before ATWT made its final farewell.

What do you think of the kind words Moore shared on her thoughts on the passing of Kathryn Hays? Do you remember Julianne in scenes with Kathryn on ATWT, if so, what were some of your favorites? Comment below.

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