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B&B's head honcho Brad Bell on ATWT's and Moonves!

Brad Bell, Lee Bell

Photo Credit: JPI Studios

In a new TV Guide Magazine interview with Brad Bell , the head honcho of CBS’s The Bold and the Beautiful, Michael Logan brings up to Bell last week’s horrific soap events.  First,  CBS’s decision to cancel As the World Turns and then CBS leader Les Moonves uttering these words: “Is it the end of an era?” Sort of.  Only the special soaps are going to survive. It’s certainly the end of the client-owned soap.”  So Logan wanted to know from Bell, what does that mean for The Bell Family dynasty shows of Y&R and B&B, the other two client owned soaps on CBS?

Here are some thoughts and answers and excerpts from this must read!
Bell’s take on Moonves comments and any concern: “I believe that he was specifically referring to the P&G shows when he said that. B&B just recently signed a two-year deal with CBS in October, so we have legs with the network. Y&R signed a similar deal around the same time.  I think we’re now down to the six soaps that will survive. For me there was no surprise that ATWT was cancelled. Their business model wasn’t working. I had [prior to the cancellation] spoken to people at P&G and they were very free with the information that they were losing money and they wanted to either find a way to make ATWT profitable or get out of the game. So they had to pull the plug and CBS had to pull the plug. P&G is a big company and they’re more focused on selling their products and less concerned about their shows. They certainly care about their fans…but it was time.”

Bell on if there is a silver lining in any of the terrible news: “If we’re to look at the positive, there are now hundreds of channels and soaps are still the top-rated shows in their timeslots. I look at the ratings for Mad Men—a show that has everybody talking—and they’re only pulling in a million viewers. You’ve got to be kidding me! Talk shows and game shows are so inexpensive to produce but we’re determined to challenge them and stay competitive with them. It’s not over yet for the Bell family. We plan to be in this business for many years to come.”

As The World Turns

As the World Turns Alum Marnie Schulenburg Passes Away at 37

Heartbreaking news to report.  As the World Turns alum, Marnie Schulenburg, has died at the young age of 37-years-old.

Schulenburg had been battling stage 4 metastatic breast cancer since 2020.

Soap fans remember her portrayals as Alison Stewart on As the World Turns from 2007-2010 and  as Jo Sullivan on Prospect Park’s reboot of One Life to Live in 2013.

According to Soap Opera Digest, Marnie passed away a few days shy of her 38th birthday.

The Flux Theatre Ensemble, in which Marnie participated and performed in shared their sorrow on Facebook noting: “We’re mourning the loss of Marnie Schulenburg, a beloved member of Flux’s family and an extraordinary actor who performed in and helped develop so many Flux shows, including MARIAN, HEARTS LIKE FISTS, PRETTY THEFT, and ANGEL EATERS. We love you so much, and we will miss you always.”

Marnie is survived by husband Zack Robidas and daughter, Coda, who is just two-years-old.

We will continue to update this story as remembrances are posted in Marnie’s honor.

Share you condolences to Marnie’s family and your thoughts in the comment section below.

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As The World Turns

ATWT Alum Alexandra Chando Cast in NBC Pilot Based on Dutch Show ‘Adam & Eva’

In casting news, Alexandra Chando (Ex-Maddie, As the World Turns) had been tapped to play one of the leading roles in the upcoming untiled NBC pilot based on the Dutch series, Adam & Eva.

Chando will be joined by Younger star, Ben Rappaport as the epicenter of the proposed series.

The log lines share that the project is both funny and heartfelt and will chronicle the epic love and lives of two complete strangers, Adam (Rappaport) and Eva (Chando), whose multiple run-ins begin to defy coincidence, leading both to believe in fate.

According to Deadline, Alexandra’s role of Eva is said to be an aspiring artist and force of nature whose relationship and views on fate are put to the test when she meets Adam.

Alexandra commented on social media:Immensely excited and grateful to be apart of this incredible show.”

As the World Turns fans will remember Chando received a Daytime Emmy nomination for her performances back in 2007 and she was previously seen in The Lying Game and Sneaky Pete.

So, intrigued on the proposed series featuring Chando? Comment below.

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As The World Turns

Julianne Moore Pays Tribute to ATWT’s Kathryn Hays: “I Am in Indebted to Her and So Saddened by Her Loss”

The soap world has been in mourning since last Friday with the news of the passing of As the World Turns icon, Kathryn Hays (Kim Hughes).  The beloved actress passed away a few weeks ago at the age of 87.

Now, Hays former on-screen stepdaughter and niece, Oscar winner, Julianne Moore (Ex-Frannie/Sabrina Hughes) took to Instagram over the weekend to share her heartfelt remembrance and grief of working with Hays early in her acting career on ATWT.

Photo: JPI

Moore shared: “The beautiful and gracious Kathryn Hays has passed away. I worked with Kathryn on As the World Turns at the beginning of my career and she treated me with such kindness and generosity, and demonstrated in her every action how to be professional on a set. I am indebted to her and so saddened by her loss. My thoughts are with her family – she spoke to me so often of her daughter. I hope they know what a profound influence Kathryn had on me, and so many others. RIP Kathryn ❤️❤️❤️ ”

Julianne had played twins Frannie and Sabrina from 1985-1988 and then returned to the CBS soap opera one final time in 2010 before ATWT made its final farewell.

What do you think of the kind words Moore shared on her thoughts on the passing of Kathryn Hays? Do you remember Julianne in scenes with Kathryn on ATWT, if so, what were some of your favorites? Comment below.

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