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Days Of Our Lives

Days of our Lives Scores Most-Watched Week In 19 Months!

By Michael Fairman

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Courtesy/NBC

Courtesy/NBC

It was a sorrowful week on Days of our Lives, but a big week for the NBC daytime drama series about to celebrate its 50th anniversary in just a few weeks time!

The long-running series garnered its most watch week in 19 months for the ratings week of October 12-16th.  The episodes surrounded the murder of Will Horton (Guy Wilson), and his loved ones dealing with the fallout including: return appearances by fan favorites, Alison Sweeney (Sami) and Freddie Smith (Sonny).  The week featured dramatic and emotional performances from the DAYS cast in a storyline move that has been met with an onslaught of social media reactions on the decision to kill the legacy and LGBT character of Will.

According to NBC press release, DAYS scored very strong with a major increase of  2,647 million total viewers for the ratings period.  Additionally, the daytime drama matched its top-rated week among women 18-49 in nine months, and hit a 19-month high in total viewers.

For the week of Oct. 12-16, Days of our Lives (0.80 rating, 6 share among women 18-49, 0.46 rating among women 18-34) ranked #5 among network daytime series in the women 18-49 demographic and #6 in the women 18-34 race, according to “live plus same day” viewing figures from Nielsen Media Research.

Scoring  2,647 million total viewers makes the episodes the most-watched week for Days of our Lives since the week of March 3-7, 2014 (2,717 million viewers). Among women 18-49, DAYS earned its highest rating in five weeks (since the week of Sept. 7-11, 0.80) and equaled its high in nine months (since Jan. 12-16, 0.86).

So, what do you think of DAYS ratings performance? Will it be all uphill and continue to increase as we head into the major story for the 50th anniversary celebration?  Share your thoughts and reactions to the numbers in the comment section below!

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It has been a very sad week on the show but I am waiting to see what happens. I can’t wait to see what happens when Bo gets back. I have watched the show since it first started and I love it.

I can’t wait for Bo to get back either. Sadly, Peter Reckell is back for only 13 weeks which means that Bo will be leaving Salem again sometime in December. Peter Reckell, after 17 year as Bo, wants to move on.

Oh, Bo will be back just in the nick of time. He will save Hope from Aiden’s necktie.

Ready for some more killings..

Definitely will happen.

lol Tin S..
soaps are really really really boring with couples and love gone wrong junk..
Give a soap some darn good murders, shooting, stranglings and WALLA up goes the numbers! lol
younger people of the 21st century era of media just do not like loooooooooong love conversations and couples problems, they like action, intrigue, gripping stories.

tv and movies no longer have much involved love stories because it just not wanted.
soaps need to get out of the 80’s and into the 21st century if they are to get new viewers,

And, Su. That’s exactly what’s wrong with Daytime programming. You do have a Lust/penchant for the macabre. What younger people are you talking about…of the 21st Century, you say? Well, isn’t that rich? No, Su, normal teens are not interested in crime stories, unless they are mentally unstable. You said once that your parents were both psychiatrists. I am more than certain, that is not what they advocate. C’mon, susu….really? I am a ‘younger’ person…I like action/adventure/fantasy, but I dislike crime/gore. When I watch a show that intrigues me, I cover my eyes during the ‘bad’ stuff.

This sounds great until you read the actual numbers in the article. Sounds like Days is still last place among the remaining 4 daytime soaps, so killing off Will Horton didn’t elevate the show in that regard — but it did create a firestorm of bad press on social media. Highest rated episode in 19 months, really sad considering it wasn’t highly rated then either. I hope it was worth killing off a legacy character, doesn’t sound like it, though.

DAYS has been in last place for years! Nothing new there. I would like to see them overtake GH because GH has been SO bad lately and DAYS has been SO good, but maybe the word just isn’t getting out fast enough. DAYS’ ratings do seem to be improving week-to-week.

Days has not been last for years. You go 2009 or 2010 and they were not in last place. They were not last place in the 90s

DAYS is spectacular!!!!!

YesterDAYS (10-21-15) episode involving Aiden’s murderous visualization was absolutely spellbinding!!!!!

I “Hope” everything turns out alright!!!!!

I wholehearted agree that Aiden’s visualization of his killing of hope was spellbounding–marvelously done, giving shading to the character and allowing the viewer to connect emotionally to the scene.

Days is succeeding for one simple reason–it is continuing to give the viewers what they have always wanted–great stories, great acting, great writing, get scene setups, and the characters they want to see–and–no small thing–giving legacy characters their dues. Patch kissed Kayla! We viewers believe now that there will be a happy ending for them. Patch is going to bring Bo home. Evil will be punished; Ben will be caught, and Abby and Chad will also reconcile. We want to see these great, emotional, well-planned characterizations and plot lines. Most importantly, we want the show to have a moral center where evil is punished and good rewarded. Cheers to Days for treating the viewer with respect and for honoring and appreciating the longtime viewers who has stuck with the show and are coming back to it in droves. Go, Days! I’m watching and savoring your well done shows and can’t wait to see each day–it’s “like old times”!

I know, maddiehayes. At first, I was taken aback…confused. I had the TV on, but I wasn’t paying much attention as I was doing other stuff….then, when my brain settled on the show? spellbinding, indeed….riveting. It was soooo very clever what ‘they’ did. I was floored by the sheer outstanding staging of that scene. For Aiden to go over his sequence of action/activity was a stroke of ingenious madness.

Well all of this controversy over Will definitely worked out, 19 months ago was when Kristen, EJ and Sami were still on. Since this is about last week’s ratings we can’t count Sami as part of the spike cause correct me if I’m wrong but she was on this week.

Why weren’t ratings released for last week though? It wasn’t even on soapoperanetwork website like it usually is.

Great news!

Sounds like they are starting to make a “killing” in the ratings…but will it all “die” down after the 50th and be a “slow death” as once again Days will get “strangled” by the competition and remain “buried” in 4th place?… maybe Days and GH could end in a “tie” for third?…lol

Wow! Enjoy that war of words–you “slay” me–clever. Are those shows calling you yet for your writing expertise? LOL

Clever.

Very good, “Jimmy!”

you really treat us to humor….

with all our inner mindset carrying drama ; at the forefront

you frontburner us with laughter

Well, now. Here goes the jimh we all know and love. Your play-on-words (puns) surely made a “killing”. LOL. luv-ya, Jimmy.

Glad to see people are tuning in. The performers deserve it. The cast are giving it their all IMO.

gosh, aren’t they tho

leaves me … awestruck and wanting the best for my show of shows

“every” actor who has shared on this blog… plus tweets

on just how excited they are with the scripts and the energy at the studio…

dang it tho… DAYS is headlining … so it is!

my favorite pastime… is Happy

Patrick, I’m so happy that your show is bringing you joy. It’s a pleasure to read your posts. I’m loving Days too. Soapy goodness. 🙂

Days faces ratings challenges that the other soaps don’t, due to the affiliates scheduling and it not airing at all in some major markets. I would love to see it overtake GH because it is the superior show IMO.

Very good week. But days must follow through on the EJ is alive story

I recently started watching Days again when I
Heard Steve and Bo were coming back.
I was shocked Will was murdered, I know many
Didn’t like the actor, I feel the character had been
Written horribly and ruined with his affairs, but
Killing him? I just hope Lucas gets a much needed
Story out of this.

My prediction: By December, the ratings will have tanked and in January the show will announce they are canceled with a final air date in September.

Really?

Honestly, these numbers seem like heavy spin by NBC, but it’s nice that Days is on an upswing. It sure beats the alternative. Fingers crossed that this eventually leads to some kind of renewal for the show.

“fingers crossed…”

bar none

this simply has to be it

renewed energy vim and vigor and leading daytime

NBC / Sony / Days of OUR Lives

hey! if NBC is lauding their achievement… let it be

It should be obvious by now that beloved vets, romance and good writing is what brings in the viewers. March 3-7, 2014, saw the return of Drake Hogestyn as John Black. Nicole & Eric had some romantic moments. That alone would have been enough for me to tune in. As someone else noted, EJ and Sami were still on in those days. They were a very popular pair, and DAYS burned a lot of bridges with their fans in the way their exit was handled. Even though I’m a Lumi fan forever, I am glad to see DAYS has taken small steps towards correcting the Ejami fiasco. Last week’s episodes were all about the murder of Will, which was heartbreaking, but the performances, especially from Bryan Dattilo, were wonderful. I’m glad to see the ratings up, because DAYS is definitely “must-see TV” again.

Well they would be in big trouble if that story and fall out didn’t bump up the numbers– but whether those numbers hold in the weeks to come will be the real issue.

I am finding the story telling to be a bit uneven. Some episodes are so compelling that sometimes I watch them again later in the afternoon via time shifting on my satellite, then the next day I am falling asleep in the middle of it— I like to see the pacing improve–right now they are way too much time of somethings (like Daniel and Nicole doing a dance routine that reminded me of a bad episode of Dancing with the Stars– I mean Nicole isn’t a young heroine discovering love for the first time, so for me the number just didn’t fit her character or Daniel’s. It wasn’t romantic it was boring)—and not enough time on the scenes I did hope to have more meat to them, (like Caroline finding out her great grandson was dead.)

But still looking forward to the 50th

“…I am finding the story telling to be a bit uneven ”

I feel like i’m watching two shows

the days of ole and the new DAYS , ie: August 17, 2015

full steam ahead….

ie: DAYS of ole

??? huh? whenever they show… (what carried? DAYS… and I can no longer stand… and no longer, find interesting… ) because their was so much of them…

Daniel, Eric, Brady, Nicole, and Jennifer

to watch them now… they haven’t even integrated them at all with the new storylines and new actors… is that telling?

I was embarassed watching Daniel and Nicole (dancing with the stars) number… seriously… this is how they star?

all these two have done… is … goo goo eyes at each other… as they have yet to figure out a wedding date… and oomph… oh… let’s choose valentines day to make them too special

Eric and Brady…. ??? I still like them and believe they have character value… but how? will the writers delve in to and prop them… if it’s possible?

as for Jennifer Horton? I know I’m tired and over Bambi stuck in headlights… no magic to draw on… ever

I’d offer … they let these 5 actors go… and rehire… Kassie DePaiva and Daniel Cosgrove

ie: it’s been 2 months in on the new show
since August 17, 2015

i’ve read that it takes upwards of 2 to 6 months for the stronghold of new to take

i’m seeing a rebirth

“another” well done ep’…. DAYS production is treating

Daniel Cosgrove’ Aiden; is this days current new leading man…. the natural ease he shares on screen with Hope… is astronomical… look at how happy Hope is… ( do you think, she’d lend/help him out with money, if she wasn’t ? )

my first thought after that well done production that DAYS treated us to …
That Aiden realizes what the heck he’s doing !!!! stop … what ails you and live in this new life of yours… with your new lover/fiance… and his son, with Ciara

how can a person not know… what he has?

I just hope this is the catalyst that turns him around

it’s A list acting…

I know the writing is on the wall

but… it’s a huge part of the DAYS canvas that has to start all over again… Kristian Alfonso is being asked to carry a huge part of what makes up DAYS… history, veteran, character acknowledge… and a part of the generation mix in Salem…

for days to throw Aiden and Hope away… doesn’t make sense

I so wanted Bo to reunite with Lauren Boles’ Ciara Alice… Rafe certainly won’t have the same magic, with her as well

I’m critiquing my favorite pass time, too much so

it was magic all the same… to see one of my favorite couples… shine

Daniel Cosgrove is an undeniable carry of this show…

after Eve
after Clyde
with Ben still imploding

Now DC’ Aiden is stealing the show

Patrick I agree. Days is shooting its self in the foot with getting rid of D.Cosgrove. he and Hope have great on screen chemistry>Bo is not staying, so let him and Hope reunite for a while, and when its over get back with Aiden. Also shouldn’t Bo come home to a daughter he shared the screen with before.

I disagree with both of you. Daniel Cosgrove is talented, but every show he has been on is last couple of years has been canceled. Get my drift. The writers half be given some credit for his performances, they give him enough meaty story to act out.

Kudos to all the actors. They have given outstanding performances after Will’s murder. Poor Lucas is just breaking my heart. I can’t stand it. He is just devastated by the loss of his son. I hope Adrienne can help him.

Llanviewer717
You said it perfectly. Bravo to Bryan R Dattilo, who is my favorite actor on Days and has truly been brilliant and I hope he submits his recent material for Emmy consideration. Watching his utter devastation upon the loss of his son Will has been utterly unbearable, as you stated. It was especially cruel, coming so soon after Adrienne broke up with him. As it appears she has finally concluded that her marriage to Justin is not salvageable–and has already reached out to comfort him–I sincerely hope that they will rekindle their beautiful romance. It’s so hard to watch such a sweet guy spending most of his life alone when he obviously has a great deal of love to give.
Finally, as a longtime Lumi fan, I was looking forward to much more storyline between Lucas and Sami (with Alison Sweeney’s recent return visit) with them helping each other cope with the death of their son. Alas, it surely seemed like Sami was more profoundly interested and invested in E.J.’s letter and venturing off to Switzerland to pursue whatever leads she might find about him.
In any event, I join you in wishing Lucas a happier future with Adrienne right by his side.

The next week will be the true tell. Did they piss off enough viewers by killing Will to have a ratings drop.

It’s like a train wreck. People watch just to see what is happening. Unfortunately they will still end up losing alot of long time fans like me. I bet in 2-3 months they will have the worst ratings ever.

I have watched the show for 30 years, and I was devastated! I just keep watching for a new twist that wl make me happy.b I was really angry with so much death!!

Judi Evans STARs

LOL…. my dream lady… oh there are so many… I stand by my post… she’s 1 of 2 in Salem

yes ! alongside my Mary Beth Evans…. these gals forefront lead and pull me

they make me smile beam laugh and yearn for romance

simply radiant

Adrienne pulled out all the stops… even if… Justin and Sonny, emphatically stated she doesn’t put herself first…

oy! she wasn’t having any of it… from Justin…. “we have legal papers ” proving you are not a part of my life any more…. to that affect and it’s huge

LOL – woah – tears

I don’t know… I thought in prvious weeks.. these two decided to give their marriage another try?

that being said…. I say : ” if this is what it takes for Adrienne to resolutely stand her ground… hang tough… and poise herself an independant woman”

Yowsah! my gal reigned yesterday

that strong willfull mindset is sexy!

oh, she has her misgivings about life, even if she knows she can’t not stop loving Justin

give this woman scripts and she will command attention

I “love” her

I am not surprised. Ben was riveting…WOW!!
Plus, as maddiehayes said, bringing in the many vets, cinched it, albeit I am already tired of Bo and Steve being held captive. I hope the action will start now. I am sure both these seasoned thespians will give us what we want…..Awesome, swashbuckling entertainment.

LOVE YOU DAYS HAPPY ANNIVERSARY DAYS!!!!!!!!!!!!!!!!!!!!!!!!

After not having watched Days for years. I am enjoying it now. Will I don’t care about. Sammi the brain dead idiot married to the man who raped her ?I hear she is leaving so EJammi gone I can stay..never liked her with him. I like the murder mystery and of course, the returns. If Bo isn’t staying I wish they had left Aiden alone. I like Danial Cosgrove and I do like Aiden. Nice to see Caroline and Victor, never understood why these two actors were not put together. even at their age they have great on screen chemistry. Bo ,Patch, Kayla , most of the Bradys . I am actually watching and not FF . I also like Abigail and Chad, so shoot me. I wish Andre was Tony and Anna could also return. plus jack. Guess we can’t have it all, but if they keep going maybe Days has a chance. The show is good right now, and has caught my interest .I would much rather see Hope with Aiden than Rafe. I like Rafe OK but I like DC more. JMO.

Awww, Janet. Will was part of the edifice that made Days. A fundamental brick was removed. The remaining Horton name will soon be no more. I don’t think TPTB did get their ducks in a row here…..Will’s death was a random, willy-nilly, thoughtless and senseless action.

I may be in the minority here, but I love having Gabby back on this show. I also sort of like the possible pairing of JJ and Gabby!

i am shocked that i am reading so much negativity. i think the show is great! i have only been watching about 5 years but it has really perked up and moved some stories along. i think Days needed to really shake things up and shock some viewers….the show has been on brink of cancellation since I have watched it. Let the writers/EP try something different. To be honest it seems like FINALLY the actors arent retreading half the prior days dialogue from the day before every day! THAT was horrible! my only complaint is just a personal thing….i cringe when i hear “FANCY FACE”….”Sweetness” is good though!

I think the new writers need much help…they go into too many directions & calculate story line miserably…they are rather lazy and unimaginative in their efforts and need a substantial boost …hire someone who knows how to write for goodness sake !

Not everything in life is a bed of roses.

I, too, am sorta surprised at all the negativity about the changes at Days. The very day the new writers took over was the day the show became exciting again. The Days preview that is up on YouTube is more like a movie preview – there is excitement and drama coming up! Days has become Must See TV again. I will miss some people however, like Paige, Will, and Aiden. But since this is now a show I look so forward to, the changes are worth it. I am sad Bo will only be back for a short time, tho. They invested so much time in establishing Aiden’s character, it’s too bad he’s become so greasy. yuck. November sweeps are about to begin and the best Days are about to come!

Great post, Katzie!

DAYS has gone from good to ON FIRE!!!!!

Days is number 3 in viewers out doing GH by 1,000 viewers.

Woohoo! Congrats Days. You deserve it.

Days Of Our Lives

DAYS OF OUR LIVES Preview: Xander Fights for His Life, Halloween in Salem, Lani Returns to the Salem PD

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Xander and Sarah

This week on all-new episodes of Days of our Lives streaming October 26-30 on Peacock; after Xander (Paul Telfer) has been shot by George (Michael Rose), and retaliates by firing a bullet his way, Sarah (Linsey Godfrey) is on the scene!

In a key moment, Dr. Horton does everything she can to stabilize Xander in order to rush him to the hospital, which finds the two former loves rekindling many of the feels that brought them together in the first place.

The official Days of our Lives promo for the week also teases how Mason (Brandon Butler) and Holly (Ashley Puzemis) get a very unexpected caller which is Sophia (Rachel Boyd)!

Photo: Corday Productions

Meanwhile, Steve (Stephen Nichols) is heard saying, “Never give EJ DiMera the benefit of the doubt. You might learn to regret it!” Next, we see Cat (AnnaLynne McCord) appear to be hanging onto Steve’s every word.

Meanwhile, Lani (Sal Stowers) celebrates her return to the Salem PD, while many Salem residents get ready for Halloween.

Chad (Conner Floyd) and his son Thomas (Cole Gersmeyer) are ready for Fright Night, as is Kirsten (Stacy Haiduk)! But as things go in Salem, masks, hidden identities, and more make for mystery and mayhem! The conclusion of the promo shows an upset EJ (Dan Feuerriegel) throwing a book at the portrait of his father, Stefano DiMera.  What has him so unglued?

Photo: Corday Productions

SPOILERS

Here’s a look at additional Days of our Lives spoilers for this week.

Monday, October 26

Brady gets devastating news.
Leo and Javi share an emotional moment.

Tuesday, October 27

Marlena hesitates to reach out to Dominic.
Kristen makes a confession to Lani.

Wednesday, October 28

Johnny faces down his father – and his future.
Stephanie gets surprising news from Alex.

Thursday, October 29

Johnny and Chanel receive wonderful news.
Brady and Sarah have a heart-to-heart conversation.

Friday, October 30

Sarah and Xander share an emotional reunion.
Julie breaks up with Foster.
Kristen ties up some loose ends.
Chad refuses to be intimidated by EJ.

Now below, check out this week’s DAYS promo entitled, “Spooky Salem.”

Then weigh-in: are you rooting for Sarah and Xander to get back together? What is EJ so upset about? Is it about his half-brother, Dominic Marino? What skullduggery might go down on Halloween night in Salem? Share your thoughts and theories via the comment section.

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Breaking News

53rd Annual Daytime Emmy Awards Presenters Announced

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Daytime Emmy Presenters

The National Academy of Television Arts & Sciences (NATAS) revealed on Thursday, the lineup of presenters for 53rd Annual Daytime Emmy Awards taking place on Friday, October 30, 2026, at the Hollywood Palladium in Los Angeles, California.

The ceremony will stream live on the NATAS YouTube channel at YouTube.com/@theemmys and watch.TheEmmys.tv.

Scheduled to present from the current soaps are: Katelyn MacMullen (Willow, General Hospital), Delon de Metz (Zende, The Bold and the Beautiful), James Preston (Nick, The Bay), Paul Telfer (Xander, Days of our Lives), Tamara Tunie (Anita, Beyond the Gates) and Susan Walters (Diane, The Young and the Restless).

Genie Francis

Photo: NATAS

In addition soap alums, Crystal Chappell, Lesli Kay, Joe Lando, Eva LaRue, who is also a nominee this year,  A Martinez, Juliet Mills, and Alicia Leigh Willis, will also be on hand to present.

The ceremony which celebrates nominated lifestyle programs and dramas will also include presenters: Eva zu Beck (Superskilled with Eva zu Beck), Danielle Chang (Lucky Chow), Sunny Hostin (The View), Derek Hough (Extra), Pati Jinich (Pati’s Mexican Table), Star Jones (Divorce Court), Michael Jr. (Stand Up and Do Something), Judge Greg Mathis (Mathis Court with Judge Mathis), Keke Palmer (Glam Through the Ages), Nischelle Turner (Entertainment Tonight), and Andrew Zimmern (Andrew Zimmern’s Wild Game Kitchen).

The 2026 Daytime Emmy Awards will bring together an exciting mix of presenters representing the full spectrum of daytime television,” said Adam Sharp, President & CEO of NATAS. “From familiar faces in daytime drama to the personalities and creative voices behind talk shows and lifestyle programming, this year’s lineup reflects the breadth of talent that makes daytime so special. We look forward to celebrating the people who continue to shape the genre.”

Matthew Hoffman (Love Island USA, Cheap A$$ Beach Houses) will serve as the ceremony’s Voice of God, bringing his signature comedic narration to the evening’s celebrations. As previously announced, Lifetime Achievement honoree Genie Francis (Laura, General Hospital) will be presented with the Lifetime Achievement Award by her husband, Jonathan Frakes.

So, what do you think about the list of presenters for the 2026 Daytime Emmy Awards? Let us know who you are looking forward to seeing via the comment section below.

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Days Of Our Lives

‘Days of our Lives’ Reveals Kyle Pryor Cast as Dominic Marino

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Kyle Pryor

For months now, Days of our Lives has teased the character of Dominic Marino. In recent weeks, viewers learned that Marino is on the down low working with Sami Brady’s (Alison Sweeney) apparent fiancé ‘Dante Vitali (Franco LoPresti), and that he is the never-before-heard-of child of Stefano DiMera (the late Joseph Mascolo) and Marlena Evans (Deidre Hall)!

Up until now, the Peacock streaming soap opera has never revealed his face, but that all seemed to change on the Tuesday, October 2o episode of DAYS. In story, Dante met Sami’s parents for the first time, Roman (Josh Taylor) and Marlena.

He shows them a photo of Dominic, which he happened to have on his own phone and even commented he kind of looked like he could be Marlena’s son. The photo, which has quickly made it around Soap Twitter/X, revealed that British-born actor Kyle Pryor is the man in the photo and eagle-eyed viewers actually located said photo on Pryor’s Instagram.

Dominix

Photo: Peacock

Deadline revealed Pryor started taping at the end of 2025 and will first be seen in the role, on air Monday, November 2.  In addition, Days will celebrate its 61st Anniversary with two special episodes featuring Dominic’s arrival, as well the returns of Tony and Anna DiMera, played respectively by Thaao Penghlis and Leann Hunley, on Friday, November 6 and Monday, November 9.

Those in the know, are are that Pryor previously held series regular roles on Australia’s Home and Away, and the UK’s Hollyoaks and guest starred on Emmerdale. In an ironic twist, Pryor appeared in the series Spartacus: Blood and Sand which is the same action series his apparent TV brother, Dan Feuerriegel (EJ DiMera), once appeared in before coming to DAYS.

So excited to see Kyle Pryor take on the role of Dominic Marino as Days of our Lives sets its anniversary story to kick-off with is arrival in Salem? Share your thoughts in the comment section. And in case you missed our latest conversation with Conner Floyd (Chad DiMera) he weighs-in on how Dominic’s appearance will shake things up in Salem. You can check that out below.

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