All My Children
Hoover decides to pull Ads off of ABC due to OLTL & AMC Axing!
Many fans are grinning ear to ear this afternoon with the announcement on the Hoover facebook page that the vacuum cleaner giant is pulling their advertisements from the ABC line-up effective April 22nd due to the cancellation of One Life to Live and All My Children! Brian Kirkendall, Vice President of Marketing for Hoover posted that his wife and mother, and co-workers are avid OLTL and AMC viewers, and the news of the cancellations disappointed them. Hoover has thus decided to discontinue their advertising on ABC as of April 22nd, maybe sooner!
Here is what the entire facebook post said from Kirkendall: “To all the loyal ABC soap fans, I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are. In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner. Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address. [email protected], to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at [email protected], and we’ll get every, single last one of them to ABC. We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally. Thank you for standing up for what matters to you! We need more of that in this world.”
So how about that one soapers? Standing up for Soaps by pulling out advertising! It’s an interesting concept considering the big thing on the networks execs minds is always the advertising dollar for their programming slots.
All My Children
‘All My Children’ Movie Writers for Lifetime Revealed: Ron Carlivati, Jamey Giddens and Leo Richardson
This week began and as reported with a spotlight article on Kelly Ripa and Mark Consuelos and how their production entity, Milojo, has been teeing up the All My Children reboot with Lifetime.
The L.A. Times featured the married couple, co-hosts of Live with Kelly and Mark, and former All My Children cast members (where they met and fell in love) about their plans to bring two All My Children movies to Lifetime and how they are working with the Agnes Nixon estate to make it come to fruition,
On Wednesday, it was revealed by Daytime Confidential, that All My Children reboot producer, Andrew Stearn handpicked none other than Ron Carlivati (ex-head writer, One Life to Live, General Hospital and Days of our Lives) and Jamey Giddens (who is the new co-head writer of The Young and the Restless, following his tenures on the writing teams of Beyond the Gates and Days of Our Lives), as the two scribes who will bring the first of two of Kelly and Mark’s All My Children movies to the page.
Photo: IMDb
RON CARLIVATI AND JAMEY GIDDENS CONFIRM THEIR BOARDING THE ALL MY CHILDREN MOVIE PROJECT
The second installment is said to be written by primetime writer Leo Richardson whose credits include: Star, Katy Keene and more recently the Penn Badgley (ex-Phillip Chancellor IV, The Young and the Restless) starring series, You.
Richardson also wrote for three years on the U.K.’s long-running soap, EastEnders. All My Children revival fans will recall Richardson’s name was attached as the writer for the first incarnation of the All My Children movies, entitled, Pine Valley.
Ron Carlivati took to X and confirmed he is indeed boarding the All My Children movie project. Carlivati shared, “So excited to share this news! Thanks to Andrew Stearn, Kelly Ripa, Mark Consuelos, Albert Bianchini and the Agnes Nixon estate for entrusting Jamey Giddens and me with the first of two planned All My Children movies for Lifetime! Stay tuned!”
Photo: Jeremy Smith/imageSPACE
Jamey Giddens confirmed DC’s announcement by taking to his account on X and expressing, “I’ve been booked and busy in 2026. Thanks to Andrew Stearn, the Agnes Nixon estate, Kelly Ripa and Mark Consuelos for entrusting Ron Carlivati, and me with the first of two planned All My Children movies for Lifetime!”
Some fans seemed to question how Giddens could be writing for the first All My Children movie at Lifetime, when he is the new co-head writer at The Young and the Restless with Dan O’Connor. Jamey answered that head on via X and explained, “We turned in our All My Children script months ago. My sole focus as of this past Monday, is Genoa City, Wisconsin! #YR”
ERICA KANE, MARIA SANTOS AND HAYLEY AND MATEO SANTOS TO APPEAR IN THE ALL MY CHILDREN MOVIE REVIVAL?
In the planned stories, Susan Lucci’s Erica Kane and Eva LaRue’s Maria Santos will be two characters whose lives we will get to see for the first time since the series was canceled by ABC back in 2011 after 41 years on the air. As well, Kelly Ripa and Mark Consuelos confirmed they will make brief appearances on-screen; one could assume as Hayley and Mateo Santos.
“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos to the LA Times. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”
So, what do you think of Ron Carlivati and Jamey Giddens getting nod to write the All My Children movie #1 script and Leo Richardson #2? Weigh-in via the comment section below.
All My Children
‘All My Children’ Revival Updates: Lifetime EVP Speaks on Why Proposed Movies are Great Fit, Mark Consuelos Wants To ‘Give Back’ to Fans
The All My Children revival via movies at Lifetime is still in the works from former series stars and marrieds, Kelly Ripa and Mark Consuelos, through their production company, Milojo.
The co-hosts of Live with Kelly and Mark were featured this week in a Los Angeles Times article which detailed their efforts to bring some of the citizens of Pine Valley back to your screens.
As previously reported, and reaffirmed by the L.A. Times, the All My Children movies will be set in the present day and focus on what beloved characters such as Erica Kane (Susan Lucci) and Maria Santos Gray (Eva LaRue) are doing now. In addition, Kelly Ripa confirmed that she and Mark Consuelos will also appear on screen briefly most likely appearing in their signature soap roles as Hayley and Mateo Santos.
Photo: ABC
ALL MY CHILDREN MOVIES BRING NOSTALGIA THAT CAN BE MADE TO FEEL NEW AGAIN
Elaine Frontain Bryant, executive vice president and head of programming for A&E, Lifetime, and Lifetime Movie Network said of the All My Children reboot, “Lifetime is always interested in shows that kind of tap into a powerful nostalgia that can be made fresh for today’s audience. There’s a whole generation of women that have missed these stories and these characters.”
As for working with Kelly and Mark on the Lifetime movie versions of the soap, “They’re exactly the kind of partners you want at a brand,” expressed Bryant. “They’re trusted voices because every day they’re talking to their audience, which, a lot of times, is our audience. They bring a real credibility and have an authentic point of view. You meet Kelly and Mark and kind of what you see is what you get, and I think they bring that same authenticity to their development standards.”
Albert Bianchini, executive producer for Milojo, says he knows All My Children is so wildly popular with the fans of daytime. That was punctuated when seeing it in person, and how the energy was off the charts back in January of 2025 when Kelly participated along with Susan Lucci, former head writer, Lorraine Broderick and casting director, Judy Blye Wilson in a conversation with Andy Cohen at the 92nd Street Y in New York City.
© Steven Bergman/AFF-USA.COM Credit: AFF/Alamy Live News
“I’ve never seen a crowd like that in my life. People were lined up around the block, recalled the Bianchini. “Everyone wanted to know, ‘When is (All My Children) coming back? We want more.’ We got to see that in real life and Kelly got to feel it in real life, and it made so much sense. I just know that the minute it gets out in the world, people will want more and more and more. There’s just a love there.”
Kelly Ripa added that they are, “working closely with Bob and Sarah Nixon, who are also serving as producers.” She recalled, “She (Agnes Nixon) was so far ahead of her time. She covered topics that weren’t being covered. It was extraordinary the audiences that the show drew, and she served them real stories that were affecting Americans across the country but weren’t necessarily being represented anywhere.”
“It’d be wonderful to give the fans something that they’ve been yearning for so many years,” shared Mark Consuelos. “All My Children gave me my family. I met my wife there. It gave me my start in the business. It gave us so much. It would be a dream to be able to give back.”
THE CANCELLATION AND STOPS AND STARTS OF ALL MY CHILDREN REBOOTS
All My Children aired on ABC from 1970 to 2011. It got a second chance at life when Prospect Park resurrected the show and brought it to The OnLine Network and Hulu for one season in 2013.
Recently, the series made a return through the estate of Agnes Nixon and is streaming internationally on BEONDTV and through their partnership with PlutoTV Canada with episodes starting in 1995. Fans hope original episodes will some day soon be available in the U.S. as well, but that could prove more difficult since ABC owns the rights to the episodes stateside.
Now 13 years later, while there is no word yet on a definitive production start date to the two movies at Lifetime, all the people involved seemed determined to make it come to life.
So, what do you think of the executive vice-president of Lifetime and LMN being enthusiastic about Kelly and Mark’s All My Children movie revivals? Are you wanting to see this come to fruition? Kelly and Mark seem to have made this a very high priority. Do you hope that by 2027 we might be able to get this to the finish the line and into production? Weigh-in via the comment section.
Starting on May 1, All My Children fans in Canada will be able to see classic episodes of the beloved former ABC soap opera when they stream on Pluto TV Canada.
Pluto TV picked-up the All My Children Channel that the Nixon family has created in partnership with BEONDTV +. The show which aired for 41 years on ABC and ended on the network in 2011, had so many memorable storylines and characters; the least of which is the enduring run of Erica Kane played by soap icon, Susan Lucci.
As previously reported, starting with episodes from the year 1995, which was the 25th anniversary of the soap. Pluto TV Canada viewers will be able to catch 8 episodes on repeat per day. With the success of the venture, the Nixons are hopeful that they will bring viewers many more years of the show to come.
Photo: ABC
Sarah Nixon, producer, shared with Michael Fairman TV exclusively, “We are thrilled that Pluto TV has launched All My Children in Canada! Let’s hope the engagement from our incredibly loyal fans across the border will encourage ABC to bring it to the U.S.! We share what Aggie (Agnes Nixon) always felt, that it is the enthusiasm and love from the fans that has kept this legacy beloved and relevant – to this day!”
In addition, 0ne week ago, during Susan Lucci’s visit to Los Angeles promoting her book La Lucci, she was joined by her former Pine Valley castmates, Rebecca Budig (ex-Greenlee, AMC, now Taylor, B&B) and Eva LaRue (ex-Maria, AMC) and the trio posed for a pic. At that time, LaRue shared via Instagram, “NEW All My Children channel streaming classic episodes 24/7 now on Pluto TV Canada! Fingers crossed to watch soon on Pluto US.”
That was also confirmed this week by TV Watercooler’s Jeevan Brar who took to X and expressed, “The All My Children channel begins streaming this Friday, May 1 on Pluto TV Canada.
So, Canadian viewers, excited about Pluto TV’s All My Children channel? United States fans, hopeful from Sarah’s message that perhaps soon, we can see the beloved soap once again as well? Share your thoughts in the comment section below.
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Way to go Hoover!
Not a fan of either show, but what a wonderful gesture on Hoover’s behalf. Amazing! Wishing them luck in their endeavor!
If more advertisers would take the same stand they could go to another network with all the advertisers needed to sell OLTL and keep it going! They could even start their own network!
I have not watched either show in years (although I do still keep up with what’s going on online) but I tell you this….when I need a new vaccum? I’m buying a Hoover.
Thank you thank you thank and I will only consider hoover products from now on no matter what the outcome because of you support.
Oh i have begun boycotting ABC immediately
thank you – thank you – thank you hoover co!!!
my family only uses hoover products
What a classy company. Imagin that… putting the customers/fans ahead of your own agenda. ABC needs to take a lesson!
Hooray!! Hoover is tops in my books! Thanks for supporting us in having a voice about something that just isn’t right! Thanks from a 40 year fan of OTL & AMC and Hoover!!
Go Hoover !!!
Next vacuum I buy will totally be a Hoover, good people!
RIGHT ON, HOOVER!!!! I will never buy another vacuum that is not a HOOVER. The word, “hoover,” has been incorporated into my vocabulary as a verb.
One great American institution trying to save another, I love this country.
Yahoo!! Way to go Hoover!! Are you listening ABC/Disney/Mr. Frons?
this is awesome..now let’s see if other companies follow suit..abc you better be real careful here your treading on thin ice that is about to break
Thank you Hoover! Hopefully many other business will join in the support. To show mine, i will continue to purchase Hoover products.
I applaud your stance and courage in pulling your ads from ABC due to the cancellation of AMC and OLTL. This must be a first in marketing and is simply brilliant. Most don’t understand that the advertisers are the people where appeals must be made. I hit the demographic they so terribly desire to reach and vow to you that any product I need that Hoover makes will be the only brand I consider when making a purchase. KUDOS TO YOU! Why doesn’t someone put Brian Fronz out of a job. The money he makes as an individual could probably pay many salaries for the crew it takes to run these shows. He has demonstrated that he has no understanding of the medium and is not qualified to be in his position, but hey, McDonalds is hiring!
After reading another discussion board re: companies pulling advertising on ABC due to the cancellation of One Life To Live and All My Children. I applaud Hoover for the action that they have taken in response to their customers complaints about the cancellations and pulled their advertisements from ABC. I will be a loyal customer of Hoover products and will be making it a point to purchase Hoover products in the future. I have written to ABC and informed them that I will NOT be watching any shows on ABC after the cancellations of these soaps nor will I be purchasing ANY products that are advertised on ABC in the future. I hope that other companies take the same action as Hoover. Disney/ABC obviously does not care about their viewers, but I am positive that they would care about losing profit from their advertisers. I have been a faithful purchaser of many of ABC advertisers’ products over the years and I hope that I can continue to be that same loyal customer in the future.
I will be sending letters/emails similar to this one to each and every ABC advertiser and I hope everyone else does the same.
excellent teach abc a hard lesson i buy hoover products and thank you for your decision to boycott fantastic keep up the good work hope other sponsers do the same as i will not be watching new shows on abc