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Hoover decides to pull Ads off of ABC due to OLTL & AMC Axing!

Many fans are grinning ear to ear this afternoon with the announcement on the Hoover facebook page that the vacuum cleaner giant is pulling their advertisements from the ABC line-up effective April 22nd due to the cancellation of One Life to Live and All My Children! Brian Kirkendall, Vice President of Marketing for Hoover posted that his wife and mother, and co-workers are avid OLTL and AMC viewers, and the news of the cancellations disappointed them. Hoover has thus decided to discontinue their advertising on ABC as of April 22nd, maybe sooner!

Here is what the entire facebook post said from Kirkendall: “To all the loyal ABC soap fans, I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are. In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner. Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address. SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC. We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally. Thank you for standing up for what matters to you! We need more of that in this world.”

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So how about that one soapers?  Standing up for Soaps by pulling out advertising!  It’s an interesting concept considering the big thing on the networks execs minds is always the advertising dollar for their programming slots.

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Heidi
Heidi

Way to go Hoover!

Kalamaty
Kalamaty

Not a fan of either show, but what a wonderful gesture on Hoover’s behalf. Amazing! Wishing them luck in their endeavor!

Heidi
Heidi

If more advertisers would take the same stand they could go to another network with all the advertisers needed to sell OLTL and keep it going! They could even start their own network!

Beth R.
Beth R.

I have not watched either show in years (although I do still keep up with what’s going on online) but I tell you this….when I need a new vaccum? I’m buying a Hoover.

rmw
rmw

Thank you thank you thank and I will only consider hoover products from now on no matter what the outcome because of you support.
Oh i have begun boycotting ABC immediately

ethel
ethel

thank you – thank you – thank you hoover co!!!
my family only uses hoover products

andrea R.
andrea R.

What a classy company. Imagin that… putting the customers/fans ahead of your own agenda. ABC needs to take a lesson!

Marilyn S
Marilyn S

Hooray!! Hoover is tops in my books! Thanks for supporting us in having a voice about something that just isn’t right! Thanks from a 40 year fan of OTL & AMC and Hoover!!

lisa
lisa

Go Hoover !!!

gordo
gordo

Next vacuum I buy will totally be a Hoover, good people!

Jeani Gibbon
Jeani Gibbon

RIGHT ON, HOOVER!!!! I will never buy another vacuum that is not a HOOVER. The word, “hoover,” has been incorporated into my vocabulary as a verb.

mike
mike

One great American institution trying to save another, I love this country.

lew
lew

Yahoo!! Way to go Hoover!! Are you listening ABC/Disney/Mr. Frons?

shawn
shawn

this is awesome..now let’s see if other companies follow suit..abc you better be real careful here your treading on thin ice that is about to break

Brian
Brian

Thank you Hoover! Hopefully many other business will join in the support. To show mine, i will continue to purchase Hoover products.

Todd
Todd

I applaud your stance and courage in pulling your ads from ABC due to the cancellation of AMC and OLTL. This must be a first in marketing and is simply brilliant. Most don’t understand that the advertisers are the people where appeals must be made. I hit the demographic they so terribly desire to reach and vow to you that any product I need that Hoover makes will be the only brand I consider when making a purchase. KUDOS TO YOU! Why doesn’t someone put Brian Fronz out of a job. The money he makes as an individual could probably pay many salaries for the crew it takes to run these shows. He has demonstrated that he has no understanding of the medium and is not qualified to be in his position, but hey, McDonalds is hiring!

KATHLEEN
KATHLEEN

After reading another discussion board re: companies pulling advertising on ABC due to the cancellation of One Life To Live and All My Children. I applaud Hoover for the action that they have taken in response to their customers complaints about the cancellations and pulled their advertisements from ABC. I will be a loyal customer of Hoover products and will be making it a point to purchase Hoover products in the future. I have written to ABC and informed them that I will NOT be watching any shows on ABC after the cancellations of these soaps nor will I be purchasing ANY products that are advertised on ABC in the future. I hope that other companies take the same action as Hoover. Disney/ABC obviously does not care about their viewers, but I am positive that they would care about losing profit from their advertisers. I have been a faithful purchaser of many of ABC advertisers’ products over the years and I hope that I can continue to be that same loyal customer in the future.
I will be sending letters/emails similar to this one to each and every ABC advertiser and I hope everyone else does the same.

marie rogers
marie rogers

excellent teach abc a hard lesson i buy hoover products and thank you for your decision to boycott fantastic keep up the good work hope other sponsers do the same as i will not be watching new shows on abc

All My Children

Cameron Mathison Reveals Cancer Diagnosis and Shares Heartfelt Message

One of our the best guys we know, Cameron Mathison (co-host, Home & Family and Ex-Ryan Lavery, All My Children), revealed over the last 24 hours that he has been diagnosed with Renal Cell Carcinoma – kidney cancer, but treatment for him will be underway and the prognosis is good.

Cameron first shared the news on Monday’s Home & Family in a special announcement enlightening viewers on his health condition (watch video below) and later took to his Instagram and social media to share more details.   Of note: Mathison’s healthy lifestyle has indeed helped, and shown, that his cancer has not spread.

In addition, Mathison wrote: “About a month ago, I had an MRI for some gut issues I’ve been having, and during that MRI they fd a tumor on my right kidney. It’s consistent with Renal Cell Carcinoma … or kidney cancer. The good news is that it hasn’t spread to any other organs🙏🏼 They say my healthy lifestyle and diet has no doubt helped keep it from growing and spreading to other areas, as doctors think it’s been growing in me for minimum 10 years🙏🏼. I am extremely lucky that we found it early.” He thanked his doctor and his family, saying, “[wife] Vanessa, [kids] Lucas and Leila have been absolutely amazing with their love and support… as have my mom, dad, brother, and everyone at Home and Family, Hallmark, and ET❤️ My surgery is scheduled on September 12th, I was hoping to receive positive thoughts, prayers, or whatever you feel comfortable with, on 9/12 (my surgery is at 1pm PST) 🙏🏼.” He concluded, “Feeling very grateful and optimistic!”

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Send positive vibes Cameron’s way as he goes through his medical procedure this week, share your comments below.

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All My Children

8 Years To The Day Of All My Children & One Life to Live Being Canceled; Still Considered By Many Worst Move For Daytime

It’s hard to believe that 8 years ago today on April 14th, 2011, the soap world, its fans, and the cast members, learned of the heartbreaking news that ABC, in one swift move, decimated its daytime line-up when they announced the cancellations of long running series, All My Children (which would end at its 41st year), and One Life to Live (which would ends its run in its 43rd year).

At the time, ABC announced it would move to more lifestyle/entertainment series to replace these dramas.  In its place came The Chew and The Revolution, neither show is still on the air today.  Executives at that time pointed to research saying that times are changing and that their decision was “guided by extensive research into what today’s daytime viewers want,” and blame, in part, “the changing viewing patterns of the audience” for the axing of AMC and OLTL

Then ABC Daytime President, Brian Frons had joked to Deadline about the big announcement that he: “Pre-entered the witness protection program prior to today’s events.”  He added that “The demise of the two venerable soaps was actually a year in the making.  A year ago, we started to look at our projections where the ratings for the soaps would go.  When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them.  Four of the 15 were picked up to pilot: The Chew and The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama.  The way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.”  Of note is that when it went off the air, One Life to Live was in third place among its competitors in the ratings.

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The press release that came with the cancellations stated: “To honor the core, passionate audience and their rich history both shows will conclude in a manner that respects their legacies and the longstanding hopes of many of their viewers.”

Following the cancellations daytime reeled. The mainstream was sure it meant the endings of the soaps, period.  However, four shows illustrated that is not true at all.  For Days of our Lives, General Hospital, The Bold and the Beautiful and The Young and the Restless all remain, and still whether they are up or down in their numbers/ratings, they remain relevant and important to the enduring daytime viewing audience.

Sadly, as with any shows, the end of ABC’s AMC and OLTL meant loss of jobs for so many working in front of the camera and behind the scenes. One Life was the last soap opera in production in New York at the time.  AMC was already being shot in LA to cut costs to save it.

Still in 2019, if you venture on to social media, especially Twitter, you see fans constantly missing its stars and the towns of Llanview and Pine Valley, wanting this wrong rectified.  Although Prospect Park tried to revive the show with their online versions, eventually after legal battles that went on for a few years, ABC now retains the right to these properties,

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The good news is that many favorites from AMC and OLTL have found success and been hired on other soap operas, bringing their followings with them, whether it be on-screen, or in the writing, producing, directing or crew departments.

So, do you think the loss of AMC and OLTL consolidated daytime and made the remaining shows stronger so they would not be touched or canceled?  Do you think ABC should try to mount a resurrected AMC and OLTL or an amalgamation of the two?  Do you remember where you were when you learned the two soaps were cancelled? Was this the worst misstep of all-time for daytime? Share your thoughts and theories via the comment section below.

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All My Children

George R. R. Martin’s “Leak” Of New Hulu Series WILD CARDS Featuring Eden Riegel, Thorsten Kaye. and Greg Rikkart

April Fool’s Day started off with a bang today when Eden Riegel (Ex-Bianca, AMC) posted a photo of herself with Thorsten Kaye (Ridge, B&B) and Greg Rikaart (Ex-Leo, DAYS)  in a very intriguing image.  See above pic!  As it turns out, it’s said to be from behind the scenes from some leaked footage of the upcoming Hulu series, Wild Cards.

The premise of Wild Cards is based on the sci-fi anthology series edited by George R. R, Martin, best known for writing the “Song of Ice and Fire” novels, on which HBO’s Game of Thrones is based.  Riegel’s husband, Andrew Miller is the showrunner attached to the upcoming series.

On Martin’s website he teases the set-up of the “leaked” video clip:  “This was not supposed to go public.. Everybody (Well, everybody that has been paying attention knows that we are developing two Wild Cards as a series for Hulu  Andrew Miller has taken the reins as showrunner, a writing staff has been hired, and they have been hard at work for months.  What was NOT supposed to be known is how far they’ve come.  Not only have some scripts been finished, but the first show has gone into production and has been shooting.  That was supposed to be a deep dark secret, however.   We wanted to surprise the world. It’s hard to keep secrets in Hollyweird, however.  And now it appears that some of the rough footage has been leaked by person or persons unknown”

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Meanwhile, Riegel sent out a series of tweets: “Hooo boy…cat’s out of the bag! Fans, please don’t judge our show based on these leaked videos!! The effects are going to knock your socks off. And my costars, and , are doing the best work of their lives!”  That was followed by, T”hank you for the chance to work with you on your first foray into soaps! I am humbled and honored. We won’t let you down.” And then, “I’m probably not allowed to share this with all the NDAs I signed, but damnit I’m just so proud of the team!  think we are breaking new ground for soaps. So proud to work with you!”

Now below, check out the Wild Cards “leaked footage” and let us know if you think of the …. um … drama! Comment below.  And one more thing … Happy April Fool’s!

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