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An ABC Exec Responds to Hoover Ad Boycott over AMC & OLTL Cancellation!

Photo Credit: JPI Studios

In response to the statement released this afternoon from Hoover on their facebook page that they are pulling out of advertising on ABC on April 22nd due to the upsetting cancellation of All My Children and One Life to Live, an ABC executive who requested anonymity spoke to TV Guide and offered this counter statement and the network’s point of view.

The ABC exec stated, “Usually advertisers stop advertising when they want to cancel a show, not the other way around. We’ve said that the cancellation of AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don’t save something by taking money away.”

So, who is the ABC exec? Do you really think it’s counterintuitive? Or, a true show of support for fans and the soaps and the network just doesn’t want to admit it?

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Jen
Jen

Why have a statement about this late on a Monday night unless it WAS making a difference. They are scared and want us to stop because they don’t want to lose money. TOUGH! They messed with the wrong fans!!!!!!

Lynn Robertson
Lynn Robertson

I am so proud of Hoover!! If there were more like them, these two daytime drama’s could be saved!

Chris
Chris

That means they’re SCARED. If ABC didn’t care they wouldn’t response. They’ve already lost the PR campaign (which will damage new shows) and now they’re losing soap fans. Even if the soaps aren’t saved, it’s hurting ABC.

I’m writing my letters tonight. It MATTERS and our voice is being heard. 🙂

Silas Kain
Silas Kain

Actually, if that ABC “exec” was my employee I would commend that person for a measured, appropriate response from the network point of view. The bottom line is dollars. I know we don’t like it but that’s the way our society has evolved. We want cheap. We want fast. And we don’t give a damn that the rich get rich while the poor get poorer. The position Hoover has taken make them a consumer darling. Positive consumer response to Hoover is encouraged. At the same time fans have to realize that if there is any hope of getting new life for AMC and OLTL it has to begin with a reasoned, rational dialogue with ABC. Let’s face one simple truth. ABC is the landlord. The viewers are the tenants. If we want to buy the condo, we better start acting like rational adults.

I refuse to concede that it’s over for either show. Yes, it’s over insofar as ABC Daytime. But a new business model is something executives should have been working on 15 years ago. They didn’t. Right now there are many people who are trying to forge a new road ahead. I’m willing to give them the time and breathing room to make gains. We Americans are all about the quick fix and the cheap way out. In this case it won’t happen. If we want new life for AMC and OLTL, we better start showing a little restraint and a heck of a lot of patience. Let’s be Victoria Lords NOT Niki Smiths.

hkp
hkp

it would be counterintuitive if the show wasnt already canceled maybe. Thanks for the support Hoover

Anne
Anne

What a tool! Keep going ABC I’m sure none of the execs from the companies who paying ad revenue to them have wive’s mothers grandmothers sisters and daughters who watch AMC OLTL and GH…and NONE of them are complaining to said execs about their fave shows being cancelled. Soaps are a legacy that grandmothers, mothers daughter and friends share…This is what you forgot

ethel
ethel

abc is scared to death right now………..and i am loving it!!
go hoover!!!

CStarr
CStarr

ABC can say what they want, they wouldn’t be trash talking about it if they weren’t upset what Hoover did! I LOVE Hoover’s idea and respect them for their opinion over this situation! Way 2 go Hoover! I’m a fan mainly of OLTL but I’d love for both shows to be picked up by another channel, any other time frame and I would watch! I’m disgusted myself at ABC’s decision going under handed the way they did the cancellations. They did all of the people who were employed at AMC and OLTL terrible!

Donna
Donna

I am afraid it’s counterproductive, if it’s being taken away from the AMC OLTL and GH timeslot.

firestorm
firestorm

I have sent emails to Hoover asking them to continue to advertise on the three soaps only. Wouldn’t that make more of a statement?

SuZ
SuZ

Flip it around — does the network want ad revenue or not? At least one advertisor is speaking about ABC practices and whether or not they think the network wants their advertising dollars. And this is how ABC responds?

Ellen
Ellen

I don’t think its counteproductive, as it is not simply removing advertising from ABC Daytime but from ABC entirely. This will affect a lot more than soaps. And the bottom line is ABC needs its advertisers for every show, thats where they make money, they sell commericals. So applaud Hoover for caring about its customers enough to take a stand with them, or at the very least being smart enough to know there is nothing more loyal than a soap fan!

All My Children

8 Years To The Day Of All My Children & One Life to Live Being Canceled; Still Considered By Many Worst Move For Daytime

It’s hard to believe that 8 years ago today on April 14th, 2011, the soap world, its fans, and the cast members, learned of the heartbreaking news that ABC, in one swift move, decimated its daytime line-up when they announced the cancellations of long running series, All My Children (which would end at its 41st year), and One Life to Live (which would ends its run in its 43rd year).

At the time, ABC announced it would move to more lifestyle/entertainment series to replace these dramas.  In its place came The Chew and The Revolution, neither show is still on the air today.  Executives at that time pointed to research saying that times are changing and that their decision was “guided by extensive research into what today’s daytime viewers want,” and blame, in part, “the changing viewing patterns of the audience” for the axing of AMC and OLTL

Then ABC Daytime President, Brian Frons had joked to Deadline about the big announcement that he: “Pre-entered the witness protection program prior to today’s events.”  He added that “The demise of the two venerable soaps was actually a year in the making.  A year ago, we started to look at our projections where the ratings for the soaps would go.  When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them.  Four of the 15 were picked up to pilot: The Chew and The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama.  The way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.”  Of note is that when it went off the air, One Life to Live was in third place among its competitors in the ratings.

The press release that came with the cancellations stated: “To honor the core, passionate audience and their rich history both shows will conclude in a manner that respects their legacies and the longstanding hopes of many of their viewers.”

Following the cancellations daytime reeled. The mainstream was sure it meant the endings of the soaps, period.  However, four shows illustrated that is not true at all.  For Days of our Lives, General Hospital, The Bold and the Beautiful and The Young and the Restless all remain, and still whether they are up or down in their numbers/ratings, they remain relevant and important to the enduring daytime viewing audience.

Sadly, as with any shows, the end of ABC’s AMC and OLTL meant loss of jobs for so many working in front of the camera and behind the scenes. One Life was the last soap opera in production in New York at the time.  AMC was already being shot in LA to cut costs to save it.

Still in 2019, if you venture on to social media, especially Twitter, you see fans constantly missing its stars and the towns of Llanview and Pine Valley, wanting this wrong rectified.  Although Prospect Park tried to revive the show with their online versions, eventually after legal battles that went on for a few years, ABC now retains the right to these properties,

The good news is that many favorites from AMC and OLTL have found success and been hired on other soap operas, bringing their followings with them, whether it be on-screen, or in the writing, producing, directing or crew departments.

So, do you think the loss of AMC and OLTL consolidated daytime and made the remaining shows stronger so they would not be touched or canceled?  Do you think ABC should try to mount a resurrected AMC and OLTL or an amalgamation of the two?  Do you remember where you were when you learned the two soaps were cancelled? Was this the worst misstep of all-time for daytime? Share your thoughts and theories via the comment section below.

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All My Children

George R. R. Martin’s “Leak” Of New Hulu Series WILD CARDS Featuring Eden Riegel, Thorsten Kaye. and Greg Rikkart

April Fool’s Day started off with a bang today when Eden Riegel (Ex-Bianca, AMC) posted a photo of herself with Thorsten Kaye (Ridge, B&B) and Greg Rikaart (Ex-Leo, DAYS)  in a very intriguing image.  See above pic!  As it turns out, it’s said to be from behind the scenes from some leaked footage of the upcoming Hulu series, Wild Cards.

The premise of Wild Cards is based on the sci-fi anthology series edited by George R. R, Martin, best known for writing the “Song of Ice and Fire” novels, on which HBO’s Game of Thrones is based.  Riegel’s husband, Andrew Miller is the showrunner attached to the upcoming series.

On Martin’s website he teases the set-up of the “leaked” video clip:  “This was not supposed to go public.. Everybody (Well, everybody that has been paying attention knows that we are developing two Wild Cards as a series for Hulu  Andrew Miller has taken the reins as showrunner, a writing staff has been hired, and they have been hard at work for months.  What was NOT supposed to be known is how far they’ve come.  Not only have some scripts been finished, but the first show has gone into production and has been shooting.  That was supposed to be a deep dark secret, however.   We wanted to surprise the world. It’s hard to keep secrets in Hollyweird, however.  And now it appears that some of the rough footage has been leaked by person or persons unknown”

Meanwhile, Riegel sent out a series of tweets: “Hooo boy…cat’s out of the bag! Fans, please don’t judge our show based on these leaked videos!! The effects are going to knock your socks off. And my costars, and , are doing the best work of their lives!”  That was followed by, T”hank you for the chance to work with you on your first foray into soaps! I am humbled and honored. We won’t let you down.” And then, “I’m probably not allowed to share this with all the NDAs I signed, but damnit I’m just so proud of the team!  think we are breaking new ground for soaps. So proud to work with you!”

Now below, check out the Wild Cards “leaked footage” and let us know if you think of the …. um … drama! Comment below.  And one more thing … Happy April Fool’s!

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All My Children

WATCH: All My Children Reunion On Strahan & Sara

On Monday’s episode of ABC’s Strahan & Sara, the show welcomed several stars of the beloved All My Children for a reunion, of sorts. Joining hosts Michael Strahan and Sara Haines were Susan Lucci (Erica), Walt Willey (Jack), Cady McClain (Dixie), Jacob Young (JR) and Jill Larson (Opal).

While it was wonderful to see the stars from Pine Valley again, it was also a painful reminder that this network, ABC, canceled the show, and had put in its place – The Chew, and now Strahan & Sara – since canning the series.   In fact, as you will see on the clips below, many of the crew who work on this talk show were once the crew for All My Children.

During the segment, Susan Lucci was tested to see if she remembered all of Erica Kane’s wedded names.  Later, Walt Willey and Susan re-created the final scene of the ABC version of All My Children between Erica and Jack, where Jack walks out on her.  However, this time, they have Jack changing his mind and coming back to Erica and sealing their relationship with a kiss – a moment of closure that never happened (since the show moved to online via Prospect Park).

In addition, Cady McClain and Jacob Young re-created the infamous Dixie “dying from eating poison pancakes” scene, as JR watches his mother die, only this time she lives.

It’s always great to see these veteran performers, but Strahan & Sara is trying to capture the soap viewers to put eyeballs on their show by bringing in talent from the show that sadly and wrongly went off the air.

Watch the clips below from the All My Children reunion below.  Then, let us know what you thought of it via the comment section below.

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