General Hospital
How DISNEY Went Overboard During General Hospital's New Year Eve Episode With References To The College Football Playoff Games!

Courtesy/ABC
It wasn’t just us, but now mainstream media has caught on and is having a bit of a field day with just how many references to ESPN’s New Year’s Eve College Football Playoff games were referenced by the characters of General Hospital in just one episode, in a case of not so subtle promotion and product placement.
ESPN’s parent company ABC tried to get the word out at the last minute to drive even more eyeballs to the games between Clemson vs. Oklahoma and Alabama vs. Michigan State on Thursday seemingly using last Wednesday’s GH as a one way to try to do that.
Deadspin counted at least 7 times that the words “College Football Playoff” were mentioned by the characters of Port Charles. (Check out their video). They went on to say about the characters mention of the playoffs that each of them had an awkward shoehorn of dialogue talking about how much more fun watching football is than going to a party or, in this case, the playoff logo prominently featured in the background.”
So it was Dante (Dominic Zamprogna), Valerie (Brytni Sarpy), Michael (Chad Duell) and Kristina (Lexi Ainsworth) as the four characters who had to say the key words the most in the episode.
Now, we are all for anything that helps GH as long as they got something out of the deal then having to write into the dialog characters speaking about “College Football Playoffs”. We actually liked most of the New Year’s Eve episode as it was very poignant.
What did you think about the references and the mentions during the episode? Did ABC/Disney go to far ? Comment below!
abc disney does exactly what the hell they want & guess what??? there is nothing we can do about but complain…………….
I found it typical and heavy-handed (…as most synergy between Disney/ABC/ESPN usually is!) I worked for them for two miserable yrs, so I know the value they place on cross-over synergy; sometimes it can be successful, and other times, it can appear so forced it takes you out of the action and backfires.
I seem to remember P&G pulled this crap with both ATWT and GL toward the end of their runs, prominently placing their Dawn, Bounty, Pantene, Pringles, etc. front-and-center (…and even having the camera close-in on the product!) I felt so manipulated, I swore off P&G products for about a year, esp. after having the characters use the tag-lines “Cut the grease” and “Quicker-picker-upper” into their dialogue. It broke the fourth wall along with my respect for the brand!
When has Disney NOT used its properties to promote synergy? GMA is a 2 hour daily Disney movie and television promotion. It’s sickening.
I was bored and didnt pay attention to it that much but it doesnt bother me one way or the other!
It certainly wasn’t as blatant as that thinly-veiled campaign to slap down John Stamos and his brand of greek yogurt during the 2014 Nurses’ Ball when Ron C. repeatedly threw shade upon of the character of Blackie, whilst he simultaneously promoted a rival line of said dairy item with not-so-subtle product placements.
Well it distracted from the story and I turned GH off, so I’m going to say that it wasn’t good for GH or ESPN
So you are saying you turned off the show because they said College Football Playoff a few times? So what…so they went overboard to shamelessly promote the games…if you are a true GH fan, that has no bearing on the show.. it’s a few words.
The writers pen more lackluster words every single day…..and we still tune in because we love the show. It’s really a non- issue.
It wouldn’t have been so bad except some of those shows pushing the games aired AFTER New Years.
was not a fan of it. the dialogue was weird. this tells me that the network has been dictating GH creative. I think one of the reasons the quality of GH has gone down is were seeing ABC’s vision instead of the GH showrunners. Varni vision. with GH’s ratings being down and demos dismal,this is not gonna help. I saw all the backlash the episode got on social media. There are lots of problems with GH,and I’ve noticed very little change under the new writers. That tells me that Ron Carlivarti wasn’t the only problem. There’s too many new characters that I don’t care about. The Jason reveal was a dud. Now the show is really boring. After Jason Thompson leaves,GH could be looking at record low ratings. Y&R now has GH’s two most popular actors that drove story for years.
@Robert….That notion first became profoundly obvious some years back when Jason Thompson’s Patrick was doomed to that deplorable Disney-esque drivel with Cinder-brina. No self-respecting soap writer would have come up with such a hokey, childish fairytale-inspired storyline without the heavy hand of the Mouse shoving him all the way! It was especially telling when even though that entire scenario went down like a lead balloon, it took many, many months to correct its course, and yet, to this day, old Sappy still lingers, along with a good number of other marginal characters that few seem to enjoy. If that mere fact doesn’t illustrate who’s really calling the shots at GH, nothing does, since it makes absolutely no sense to keep players on the Port Charles canvas that regularly inspire viewers to tune out in droves!!!!
YR did same for Thursday Football
I love my DVR. It allows me to fast forward through stupid scenes, including that total non-believable scene between Dante and Valerie, arguing over the teams before hitting the sheets. Whatever!
It v just hurts the ratings of the show more
exactly. this is the last thing the show needed
Unfortunately I haven’t won the Powerball yet, so I still have to go to work everyday just so I can continue to eat and make my house payments.
I FF all those characters, and others .. just like you, the DVR is my friend! 😀
FF dangerous, will not get counted for ratings. ..
I hate Disney.
I hate football.
🙂
I had the misfortune of catching this. It was the weirdest dialogue I’ve ever heard on a soap, and it was pathetically shameless, forced cross promotion. I realize that both are Disney-owned properties. But come on, it’s two audiences that could not be any more different.
I highly doubt that there is any kind of sizable crossover between the audience/demographics that watches a daytime soap opera vs. the audience that watches college football or NFL games. Downright lame job by ABC/ESPN/Disney, and yet another example of how far GH has fallen. What’s next, the shills of Port Charles making hardwood references during a mob shooting to alert us to the NBA Finals, in June on ABC?
My thoughts exactly!!!
As with most things on TV, it could have been alright if it had been written well. Unfortunately, it wasn’t.
I’ll keep holding my breath waiting for ABC to promote GH during its prime time lineup–the way NBC has with Days of Our Lives for years now!
I did notice the heavy handed promotion. Funny. ABC did not seem to think there was much audience for its messages when it cancelled AMC and OLTL.
I thought it was kind of a goofy drinking game. You know, have a shot every time you hear “college football playoff”…
Since I’m more of a baseball fan and don’t follow football unless it’s Ohio State, I didn’t even notice. But if this is the worse ABC can do in promoting what seems America’s sport’s obsession, just this once, I can live with it. It still seems a bit of a stretch to promote football on a soap. Wish the trade off would be to bring back OLTL or AMC. Just kidding, sorta.
I noticed it and laughed. What I dont understand is this. Most of us DVR our soaps. We dont watch commercials. Why doesnt the soaps do more product placement? I dont mind it. If Coca Cola is a sponsor, why not have Sam drinking a Coke at Kellys? We are not watching the commercials so why not put the products in the show? NO, dont be so obvious and mention the product seven times, just be normal. Its odd to see a character grab a soda out of the fridge and it just says COLA on the can. Its a COKE! Millions drink it!
I remember back in the day when Disney first acquired ABC and every family oriented sitcom had to go to Disneyland in their episodes. This is not the first time GH has done vulgar product placements… Characters going to the movies, and guess what movie posters were prominently displayed? You guessed it… Disney movies!
Being from Canada I didn’t get the reference– didn’t even realize it was a real thing — just thought it was just part of the show– LOL. Now if they were talking about the new Star Wars movie– I would have caught that cross promotion.
LOL Franco just did that today – mentioned Star Wars to Elizabeth when he asked if she let her sons see the new Star Wars!!! I dislike Disney also.
It reminded of that time, I think it was the National Orange Council, or whatever the hell the group was called, did a product placement on GH, and all of a sudden every character had to drink orange juice that day, and tell us how great and healthy it was, lol.
It’s cheesy and silly, and one of those things you roll your eyes at, but it doesn’t bother me, or make me not want to watch the show. If ABC doing product placements from advertisers, or advertising their own stuff on the show allows GH to stay on the air, I say do what you gotta do.
I didn’t mind the mention of the playoff as much as the generic “Yay my team won” or Go “my team” that was kind of funny.
It was AWFUL. Talk about stilted and obvious. Blatant, in your face. Actors should go to union about collecting fees for doing commercials too. It was an AD. This was a long way from a subtle product placement. And it was boring to watch too. Surprised it didn’t make the Soup as well. Or did it?
I AGREE IT WAS AWFUL&PATHETIC! GH needs to be cancelled ASAP!! THE SHOW IS BEYOND BEING SAVED & THE RATINGS SHOW IT BIG TIME! AND NOW WITH JASON (THOMPSON) leaving it does not look good or bode well for GH at all! And this coming from a person who cannot stand GH. I’m sorry for the few GH fans that are still watching. But you’ve got to face facts the show is horrible & going further downhill fast! If only we can get OLTL BACK!!! THAT SHOW MY BELOVED SHOW SHOULD NEVER,EVER,EVER HAVE BEEN CANCELLED!
The Soup, sadly, has been cancelled
If people are actually bothered by a mention of a college football playoff game, even if overdone, then people are taking GH and TV way too serious.
sort of like the Truman show wasn’t it??
awkward product placements… but if it keeps the soaps alive, why not…
– after all they are ‘soap operas’ – originally created to sell soap!!!!!
Good point!
They’ve done this before with awkward product placements. I can remember a very stupid scene in OLTL a few years ago where Natalie touts the ease of do-it-yourself tax preparation program. Had nothing to do with anything going on plot wise. And GH has hawked Hershey chocolates during Valentine’s Day. The Shriners Hospital plugs were a little overdone too during Spencer’s burn treatments, but at least that was for charity! What can we do but cringe? I guess the money they get from the product placements helps the soaps pay for themselves.
I wish that the writers could learn how to do product placement right. In this case it needed to be characters who had in the past actually showed they gave a hoot about sports at all other wise it comes of odd and forced. Like some one else said when OLTL had Natalie Buchanan an heiress doing her own taxes via turbo tax it partly rang false because someone with that much money wouldn’t be doing their own taxes. Using one of the McBain boys or Williamson sisters would have seemed more real. Integrating the playoffs on GH without it being odd would have been hard because they barely mention NY sports teams much less college teams. If writers know ahead of time that they are going to be forced to mention something they need to lay the ground work in slowly. Have a funny scene where Michael and Jason try to teach Monica about football and have Alice come in knowing everything because with Alice’s wrestling background she would. Let Bobbie and Valorie talk about how Pat loved sports and give Val positive screen time with a family member who’s husband she doesn’t want to screw.
I didn’t even notice. During football season, everywhere you go, you will hear people talking playoffs, bowls and their favorite teams I’m not sports fan, so I just turn it off
I’m glad to see Robin and Patrick leaving but will miss Emma. Now if they would get rid of Valerie, the new commissioner, Dylan Q. (Sp) Franco, and a few others,
I guess I don’t know what the big deal is over the football thing. Not sure it would have even been an issue had it not been made into an issue. As it is, there is product placement in all kinds of shows and movies. I don’t like it, or dislike it, as long as it doesn’t interfere with the story. And quite frankly, football viewing and chatter in a bar probably isn’t that unusual.
It was absolutely ridiculous the amount of times it was mentioned, since there was no other mention of football by any character on GH during the year. As someone mentioned ESPN does what they want even if it has no place on a soap opera.
General Hospital
Kelly Sullivan Gives High Praise to ‘General Hospital’s’ Maura West Recalling When Ava Shot Connie (Exclusive)

It was just over 13 years ago on General Hospital when Ava Jerome (Maura West) shot and killed Kate Howard/Connie Falconeri (Kelly Sullivan) in an effort to keep her quiet from revealing that Derek Wells was actually Ava’s back-from-the-dead brother, Julian Jerome (William deVry). It’s a crime that somehow Ava never has quite paid for either.
The episode back aired on August 13, 2013 and viewers had to say goodbye to Kelly Sullivan who played Kate and her alter, Connie. In the story, just before she died, Kate/Connie scrawled the letters AJ in her own blood, initially making the PCPD and Sonny Corinthos (Maurice Benard) think that it was AJ Quatermaine (Sean Kanan) who did the deed.
Now, Sullivan recalled sharing scenes with the three-time Daytime Emmy-winning West, during a live conversation on You Tube’s Michael Fairman Channel. Kelly was the special guest talking about her recent return to the soaps in her new role as The Bold and the Beautiful’s Darcy Dylan.

Photo: JPI
FIRST IMPRESSIONS OF MAURA WEST
Speaking of her final GH scenes and working with Maura West, Sullivan gave her then GH co-star major props. “If you’re going to be shot by somebody (on the soaps), you want to be shot by Maura West, c’mon!”
Maura West debuted back in May 2013 as Ava, and Sullivan remembered when the As the World Turns favorite began on GH. “I remember when Maura West first arrived at GH. She walked in with this cute little bob (hairdo) and she’s just delicious,” shared Sullivan.
A STREETCAR NAMED DESIRE
Kelly revealed more about Maura, adding “I think she’s amazing! I remember right before I left the show, someone suggested, and I would still love to do this with her, if she ever want to, but someone suggested that they wanted to direct the stage play A Streetcar Named Desire with Maura and I, where I would play Stella and she would play Blanche! Wouldn’t that be great?”
Speaking of the Ava/Connie showdown scenes, Sullivan expressed, “On television and on General Hospital specifically, Maura West is able to play a character who does the most horrendous things and you still care about her and that’s the mark of a really great actor. In other words, you’re able to be liked in the midst of the most horrendous things, and as a performer not shying away from that, and to just have the courage to do what’s on the page (in the script).”

Photo: JPI
KELLY SULLIVAN PARTING THOUGHTS AS SHE LEFT GENERAL HOSPITAL
Kelly also shared her sentiments when she walked off the set of General Hospital after her run back in August of 2013. “I really was honored. Every day I would go to work and I would say a little prayer, which is I want to do justice for my character, explained Kelly. “It’s between me and my character. I get to walk this path with her and to leave the show on that note, which is, I left every out there. I just gave it my all and again what an honor it was to play Kate/Connie.”
You can catch the full conversation with Kelly where she talks about her time on General Hospital, The Young and the Restless where she played Sage Warner and now The Bold and the Beautiful below.
So, do you remember the Ava and Connie scenes where Ava shot and killed her? What did you think of Kelly Sullivan’s sentiments about Maura West? Share your thoughts via the comment section. But first, watch the reveal where Ava recalls murdering Connie below!
General Hospital
Steve Burton Reportedly Signs Three-Year Contract with ‘General Hospital’

The question of will Steve Burton (Jason Morgan) stay awhile at General Hospital after his recent extended hiatus from the show earlier this year, has reportedly been answered.
TMZ via court documents obtained in Burton’s ongoing legal battle with his ex-wife Sheree Gustin, shared that Steve actually inked a new three year deal with the ABC soap opera back in June.
That is significant because it was June when Burton returned back to work as Jason. In addition, the court filing confirmed that Burton had already moved back to California from Tennessee.

Photo: ABC
STEVE’S HIATUS AND HIS RETURN TO PORT CHARLES
GH fans will recall, it was back in February of 2026, that Burton announced via his Instagram that he was stepping away from his role of Jason Morgan for short break and pointed to wanting to spend quality time with his new wife, Michelle Lundstrom Burton with whom he tied the knot back on May 17, 2025.
Steve expressed at that time, “I’m newly married and looking forward to spending some quality time with my family.” It was back on March 25 that viewers saw Jason carted away by the WSB after taking the fall for Rocco Falconeri (Finn Carr) who shot then WSB Director Ross Cullum (Andrew Hawkes).
Burton returned to work on June 1, and due to General Hospital taping roughly six weeks ahead of air, made his on-screen comeback on the July 13 episode.
GOING FOR GOLD AT THE UPCOMING DAYTIME EMMYS
Then, Steve and his enduring fans got an extra special treat on the same day, when it was revealed on Extra that he was nominated for the upcoming 53rd annual Daytime Emmy Awards in the Outstanding Lead Actor in a Daytime Drama Series category.
Steve previously won in the Supporting Actor category for his work as General Hospital’s Jason in 1998 and as The Young and the Restless’ Dylan McAvoy in 2018.
Now with Jason and Britt’s (Kelly Thiebaud) relationship seemingly hitting the skids, plus Jason’s commitment to staying out of mob life to focus on being present for his son Danny Morgan (Asher Antonyzyn), what does the future hold for the fan favorite character? Stay tuned.
So, happy to hear that Steve Burton signed a new three year deal with General Hospital? Knowing that, what storyline would you like to see Jason get involved and with who? Share your thoughts and theories via the comment section.
General Hospital
GENERAL HOSPITAL: Jason and Britt Reach an Impasse; Is This the End of Their Relationship?

On the Friday, September 11 episode of General Hospital, Jason (Steve Burton) and Britt’s (Kelly Thiebaud) relationship becomes strained to potentially the point of no return.
Things take a turn when an unglued Britt having been traumatized by almost being killed by Anna Devane (Finola Hughes) asks Jason to back her up with the PCPD when she reports Anna for attempted murder.
However, Jason told Britt, he can’t. Jason shares that he does not believe Anna would have gone through with shooting her. Therefore, Britt was not in any real imminent danger. Britt is flabbergasted and hurt that Jason is refusing to tell the police what he actually witnessed for himself on Mount Emerson.

Courtesy/ABC
BRITT WANTS BACK UP FROM JASON
Jason counters that he can’t believe that Britt would want Anna punished. or sent to prison, or a mental facility after the trauma she endured while being locked up and mentally tortured while at Wyndemere.
He asks Britt, “How could you even say that you want her locked up or prosecuted for what she did when you knew she was being held prisoner and you did nothing to save her?” Britt is stunned by Jason’s response.
Coming up, official General Hospital spoilers share that on the upcoming Monday, September 14 episode, Jason confides in Carly (Laura Wright), while Britt is stung. In the video preview that aired at the end of the Friday, September 11 episode for this coming Monday, Britt says to Jason, “You don’t believe me. Do you?”
General Hospital head scribes, Chris Van Etten and Elizabeth Korte previously teased in their fall preview of the soap, “Britt and Jason have come a long way and fought a lot of enemies to be together. But the most stubborn obstacle to their happiness isn’t without, it’s within. Decisions Britt made to stay alive while under Cullum’s thumb will come back to haunt her and may prove too difficult for this unlikely couple to survive.”
So, what do you think will happen? Will Jason and Britt break-up over Britt’s lies and Jason’s unwillingness to report Anna’s crime against her? Do you want Jason and Britt to go their separate ways? If they do, will Britt become romantically involved with Dr. Tristan Roberts (Dean Geyer) ? If so, who do you pair Jason with? Anyone? Weigh-in via the comment section.
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